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From: "Floor & Decor" <flooranddecor@email.flooranddecor.com>
To: <info@sterlingcal.com>
Subject: PRO Pick of the Month: LATICRETE 254 Platinum
Date: Thu, 06 Nov 2025 17:00:45 -0600
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Floor and Decor 
 

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 PRO ID: 169035856


 Current Point Balance: 0

 
 

 Use your PRO Premier Rewards points for Floor & Decor gift cards. 
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REDEEM NOW 



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Your tile projects just got better with LATICRETE 254 Platinum. This PRO Pick is a premium, polymer-fortified mortar ideal for porcelain, glass, and thin panels.


why pros love this pick

  

  


https://click.email.flooranddecor.com/?qs=d8ae252dde7a6da352e9a049013eed541b1ead713a571496974cf8b465c75ac221eb675696d1dab052ca3d03e12c8f22198f8274855136ba 

Built for Challenging Installations


 .;

Strong bond to tough surfaces like concrete and exterior-glue plywood
 


 .;

Suitable for exterior and submerged installations (e.g., pools, fountains)
 


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Smooth & Reliable Application


 .;

Smooth consistency for easy spreading
 


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High shear bond strength ensures long-lasting durability
 


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Customizable
Color Options 


 .;

Compatible with PERMACOLOR® Select Color Kits
 


 .;

Especially useful for translucent or glass tile installations
 


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Meets
Rigorous Standards


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Outperforms industry standards for strength, flexibility, and bonding
 


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Made to last in heavy-traffic areas like bathrooms and kitchens
 

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Explore our wide range of LATICRETE installation materials that get the job done, from start to finish.

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 SHOP ALL LATICRETE
 





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Tile & Stone Installation Materials 

  

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Get in-stock, job lot quantities at everyday low prices.  SHOP NOW

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PRO SERVICES

 

 


 

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PRO PREMIER

REWARDS

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PRO PREMIER

APP

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PRO JOBSITE

DELIVERY

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PRO CREDIT

CARD

 


 

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 Need help from your Woodland Hills PRO Desk?

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Text  or call us at 
tel:+18183248001 
(818) 324-8001 .


 
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find your local store  
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Pro Services 
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Contact Us 
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Privacy Rights 

  

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<!--   Head begins -->             
       
<!--   Head ends -->   
      
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</style>
<div class="preheader" style="font-size: 1px; display: none !important;">See why Pros trust this premium mortar for high-performance tile installations.</div>
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&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
            &nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;
        </div>
        <!-- Preview Text Spacing Hack : END -->
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  <tr>
   <!--     Start left column --><th style="Margin: 0 auto; margin: 0 auto; mso-padding-alt:0px 0px 0px 0px; padding: 0px 0px 0px 0px; width: 330px;">
    <center>
     <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7c5c8e60814da947448a58319e344780238f8b896424876b0e6938713f4be196a7ff99c9e557625b09222967c949e1bd93b0dfcb1c3b9b4fa"><img align="center" alt="Floor &amp; Decor Pro Premier Logo" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/36bd0946-79e3-40ad-b976-0050307a4191.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Floor &amp; Decor Pro Premier Logo" width="330"> </a></center></th><!--     End left column --><!--     Start Middle column --><th class="wrapper desktop columns" style="Margin: 0 auto; margin: 0 auto;mso-padding-alt:0px; padding:0px; width: 100px;background-color:#000000;vertical-align:middle;">
    <center>
     <img align="center" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/d24b74ab-3039-40cd-9fd3-cc4b0ae82267.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" width="100"></center></th><!--     end Middle column --><!--   Start right column --><th style="Margin: 0 auto; margin: 0 auto;mso-padding-alt:0px; padding:0px; width: 210px;background-color:#000000;vertical-align:middle;">
    <center>
     <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7f34bdcc0fff9391378df1b963338e5919b3ec8c0bba1ff4d68f7d217193b9fc69fd130e5ef6a0c161fa473b97628877b8e6441822d1abc98"><img align="center" alt="Pro Services" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/c32b3b6c-c120-42f5-ad12-42ce77b492db.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Pro Services" width="210"> </a></center><center>
     <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea70ee30ea2859a55415378ee0eed15eeeda1a380f3ae4140b0c947f41170d34fd9a0e5879bffb811856ecb6e5684d7b19d400dd0bf45b48c8d"><img align="center" alt="Pro Premier Rewards" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/86c37d77-71fe-45b7-90f6-c8dd410692d6.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Pro Premier Rewards" width="210"> </a></center><center>
     <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7bece510f6af66a3a3b3a932adca2d54726fe95a9ddf56e3db1743a4d992dd0c7534d68f6340630225d5f99b8e5869c50e266106c6e9c0dff"><img align="center" alt="Pro Education" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/cabe4547-f6c7-4937-903e-0da5d9bbe72b.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Pro Education" width="210"> </a></center></th><!--  End right column --></tr></table><!-- End Two Column 300px by 300px w/ text and CTA #FFF   --></td></tr></table>
              <!--    --><!-- START PPR Points --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align:middle; width: 100%;background-color: #000;">
 
  <tr>
   <td align="center" style="padding:5px 10px 5px 10px; mso-padding-alt:5px 10px 5px 10px;">
    <table border="0" cellpadding="0" cellspacing="0" role="presentation">
     
      <tr style="vertical-align:middle;">
       <th class="no-border-mobile small-12 columns first last" style="Margin: 0 auto;margin: 0 auto;mso-padding-alt:0px 10px 0px 10px; padding: 0px 10px 0px 10px;width:50%;border-right: 1px solid white;vertical-align:middle;">
       <table style="border-collapse: collapse; border-spacing: 0; padding: 0; text-align: left; vertical-align:middle; width: 100%;">
             
              <tr style="vertical-align:middle;">
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         PRO ID: <strong>169035856</strong></p></th></tr></table></th><th class="no-border-mobile small-12 columns first last" style="Margin: 0 auto;margin: 0 auto;mso-padding-alt:0px 10px; padding: 0px 10px;width:50%;vertical-align:middle;">
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             <tr style="vertical-align:middle;">
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          <p class="small-text-center" style="Margin: 0;color: #fff;font-family:Arial, Helvetica, sans-serif; font-size: 12px; font-weight: 400; line-height: 16px; margin: 0;text-align:left; word-wrap: normal;">
              Current Point Balance: <strong>0</strong></p></th></tr></table></th></tr></table></td></tr></table><!-- End PPR Points --><!--  -->       
       <table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><!-- Start of Hero description --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;background-color:#3D3D3D">
 
  <tr>
   <td class="wrapper-inner" style="-moz-hyphens: none; -webkit-hyphens: none; Margin: 0; border-collapse: collapse !important;margin: 0; padding: 10px 10px 10px 10px;word-wrap: break-word;">
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      <tr>
       <td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; mso-padding-alt:0px 20px; padding: 0px 20px; width:100%;">
        <p class="small-text-center" style="Margin: 0;color: #fff;font-family:Arial,Helvetica,sans-serif;font-size: 12px; font-weight: 400; line-height: 1.3em; margin: 0;text-align:center; word-wrap: normal;">
         Use your PRO Premier Rewards points for Floor & Decor gift cards. <a  href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7027b53d9ae58225cd7fc3345b9a4c092126061d585e4a0d4d24f2a3140382629b58756df742ea68201919bfda8b20c74" style="color: #fff;font-family:Arial,Helvetica,sans-serif;font-size: 12px; font-weight: 600;text-decoration:underline;">REDEEM NOW</a></p></td></tr></table></td></tr></table><!-- End of Hero description --></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><!-- Start of Hero Image -->
    
        <table align="center" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;background-color: #FFF;">
         
          <tr>
           <td style="Margin: 0; margin: 0; padding: 0px; mso-padding-alt:0px;">
            <center data-parsed="" style="width: 100%;">
             <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea713602a3f303e7cd560a00d85dff103a7fb812edb0357695dd66357b47ee853bb1d16f57cdd5bd441880a2319ba13f228562027ab238806a0" target="_blank"><img align="center" title="Caption: PRO Pick of the Month: LATICRETE 254 Platinum, SHOP NOW. Product pictured alongside PRO Pick of the Month and LATICRETE logo." alt="Caption: PRO Pick of the Month: LATICRETE 254 Platinum, SHOP NOW. Product pictured alongside PRO Pick of the Month and LATICRETE logo." class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/124fcdb7-dd7a-4c2a-aac3-f69c83b44ab7.png" style="-ms-interpolation-mode: bicubic; Margin: 0; clear: both; display: block; float: none; margin: 0;padding:0; max-width:640px; outline: none; text-align: center; text-decoration: none; width: 100% !important;" width="640"> </a></center></td></tr></table>
<!-- End of Hero Image --></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px 0px 10px; " class="stylingblock-content-wrapper camarker-inner"><!-- Start of Hero description --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;">
 
  <tr>
   <td class="wrapper-inner" style="-moz-hyphens: none; -webkit-hyphens: none; Margin: 0; border-collapse: collapse !important;margin: 0; padding: 0;word-wrap: break-word;">
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       <td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; mso-padding-alt:20px 40px 20px 40px; padding: 20px 40px 20px 40px; width:560px;">
        <table role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0;vertical-align: top; width: 100%;">
          <tr>
           <td style="Margin: 0; margin: 0;">
<p class="mobile-font-18" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif,sans-serif; font-size: 18px; font-weight: 500; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal;">Your tile projects just got better with LATICRETE 254 Platinum. This PRO Pick is a premium, polymer-fortified mortar ideal for porcelain, glass, and thin panels.</p></td></tr></table></td></tr></table></td></tr></table><!-- End of Hero description --></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px 0px 20px; " class="stylingblock-content-wrapper camarker-inner"><!-- Start of Hero description --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;">
 
  <tr>
   <td class="wrapper-inner" style="-moz-hyphens: none; -webkit-hyphens: none; Margin: 0; border-collapse: collapse !important;margin: 0; padding: 0;word-wrap: break-word;">
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          <tr>
           <td style="Margin: 0; margin: 0;">
          <p class="mobile-font-20" style="Margin: 0;color: #000000; font-family:Arial, Helvetica, sans-serif; font-size: 22px; letter-spacing:1.0px ; font-weight: 700; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal; text-transform:uppercase;">why pros love this pick</p><!-- Start Spacer - Redline - Spacer --><table role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
             
              <tr>
               <td height="15px" style="font-size: 15px; line-height: 15px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
                &nbsp;</td></tr></table><center>
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                 &nbsp;</td></tr></table></center><!-- End Spacer - Redline - Spacer --></td></tr></table></td></tr></table></td></tr></table><!-- End of Hero description --></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><!-- 320px / 320px | 2Col | #FFF | 0px 20px 0px 0px | 20px 16px -->
<table role="presentation" class="row" style="border-collapse: collapse; border-spacing: 0; display: table; padding: 0; position: relative; width: 100%;">
<tr>
<!--     Start left column -->
<th class="small-8 small-offset-2 large-12 columns first last" style="Margin: 0 auto; margin: 0 auto; padding: 0; width: 320px;">

<center>
<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea71d3233dc36c6883a89a132cb6f4f11a58e321bff9d522528b91fccd51fc2ab06135a1b13d40f54ed415f31e4b08d1aa202e3f7de3a040daa">
<img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Close-up of pool with mosaic tile." alt="Close-up of pool with mosaic tile." src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/bf9d67f5-ca46-4d4d-9f98-2a149c9a62ab.png" width="320" align="center" class="float-center">
</a>
</center>

</th>
<!--     End left column -->
  <!--   Start right column -->
<th class="small-10 small-offset-1" style="Margin: 0 auto; margin: 0 auto; padding:0px 0px 0px 0px; mso-padding-alt:0px 0px 0px 0px; width: 320px;background-color:#fff;vertical-align:middle;">
    <table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; vertical-align: top; width: 100%;background-color: #FFF;">
 <tr><td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; width:560px; padding: 10px 20px 10px 20px; mso-padding-alt:10px 20px 10px 20px;  ">
        <p class="mobile-font-22" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 20px; letter-spacing:0px ; font-weight: 700; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal;">Built for Challenging Installations</p>
     </td></tr></table>



    <table class="row" style="border-collapse: collapse; border-spacing: 0; display: table; padding: 0; position: relative; width: 100%;">
     
      <tr>
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           <td style="Margin: 0; width: 10px; margin: 0;vertical-align:top; padding-right: 5px; mso-padding-right:5px; ">
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          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Strong bond to tough surfaces like concrete and exterior-glue plywood</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td><th class="expander" style="Margin: 0; margin: 0; padding: 0 !important;visibility: hidden; width: 0;">
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          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Suitable for exterior and submerged installations (e.g., pools, fountains)</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td></tr></table></th></tr></table></th>
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<center>
<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7794bd2faba30ba8964f39b0dd73526f4a47ce9dafd5d3d9fa33b1df2f1be35de8a709a74015265fd8b51f8f59df50b7cdb449fb7d8695372">
<img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Two pros installing large format tile onto wall with mortar applied." alt="Two pros installing large format tile onto wall with mortar applied." src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/cdc51c8e-afbb-41b9-8503-151ea819c898.png" width="320" align="center" class="float-center">
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<th class="small-10 small-offset-1" dir="ltr" style="Margin: 0 auto; margin: 0 auto; padding:0px 0px 0px 0px; mso-padding-alt:0px 0px 0px 0px; width: 320px;background-color:#fff;vertical-align:middle;">
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 <tr><td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; width:560px; padding: 10px 20px 10px 20px; mso-padding-alt:10px 20px 10px 20px;  ">
        <p class="mobile-font-22" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 20px; letter-spacing:0px ; font-weight: 700; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal;">Smooth & Reliable Application</p>
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         <tr>
           <td style="Margin: 0; width: 10px; margin: 0;vertical-align:top; padding-right: 5px; mso-padding-right:5px; ">
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          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Smooth consistency for easy spreading</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td><th class="expander" style="Margin: 0; margin: 0; padding: 0 !important;visibility: hidden; width: 0;">
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            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 500; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal; ">
          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">High shear bond strength ensures long-lasting durability</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td></tr>
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<center>
<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea75f5b79392a1d728de3cc47b90a2fe12063a63316ea201b8f05c80d8af51e1d5b9d9bf5d6881a64de9760bdaa4f2e64b47bc57c1ee8fc4aaa">
<img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Close-up of white Floor &amp; Decor bucket with trowel." alt="Close-up of white Floor &amp; Decor bucket with trowel." src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/8dcedcb1-ef1a-4d36-8f5f-50c7bd133c60.png" width="320" align="center" class="float-center">
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 <tr><td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; width:560px; padding: 10px 20px 10px 20px; mso-padding-alt:10px 20px 10px 20px;  ">
        <p class="mobile-font-22" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 20px; letter-spacing:0px ; font-weight: 700; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal;">Customizable
Color Options&nbsp;</p>
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            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 500; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">
          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Compatible with PERMACOLOR® Select Color Kits</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td><th class="expander" style="Margin: 0; margin: 0; padding: 0 !important;visibility: hidden; width: 0;">
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            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 500; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal; ">
          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Especially useful for translucent or glass tile installations</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td></tr>
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<center>
<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea769e816ad45be4026e28b4fa33fbd53e0f3d4f521cfffe134c17e465857723257a30e877e017b4acbaf8619008c4b40ea6bd417efae516590">
<img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" title="Close-up of pro's hands applying burgundy color tile to wall with mortar." alt="Close-up of pro's hands applying burgundy color tile to wall with mortar." src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/34537ba0-61f3-46b3-9328-f71c529f25d4.png" width="320" align="center" class="float-center">
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 <tr><td class="small-10 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; width:560px; padding: 10px 20px 10px 20px; mso-padding-alt:10px 20px 10px 20px;  ">
        <p class="mobile-font-22" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 20px; letter-spacing:0px ; font-weight: 700; line-height: 1.2em; margin: 0;text-align:center; word-wrap: normal;">Meets
Rigorous Standards</p>
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            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 500; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">
          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Outperforms industry standards for strength, flexibility, and bonding</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td><th class="expander" style="Margin: 0; margin: 0; padding: 0 !important;visibility: hidden; width: 0;">
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          &#8226;</p></td><td style="Margin: 0; margin: 0;vertical-align:top;">
            <p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">Made to last in heavy-traffic areas like bathrooms and kitchens</p><!-- Start Spacer   --><table class="spacer" role="presentation" style="border-collapse: collapse; border-spacing: 0; width: 100%;">                             <tr>                <td height="10px" style="font-size: 10px;line-height:10px; font-weight: normal;margin: 0; mso-line-height-rule: exactly; padding: 0;">&nbsp;</td></tr></table><!-- End Spacer --></td></tr>
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<!--    -->
<!-- START OF RECOMMENDED FOR YOU -->
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<table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;">
 
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           pros are loving these picks</p><!-- Start Spacer - Redline - Spacer --><table role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
             
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<table role="presentation" class="wrapper" align="center" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
<tr>
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<!-- Benefits Section -->
<table align="center" class="wrapper events" style="border-collapse: collapse; border-spacing: 0;  text-align: left; vertical-align: top; width: 100%; background-color:#fff;">
<tr>
<th class="small-4 columns first" style="Margin: 0 auto; margin: 0 auto; padding:0px 0px 0px 30px;mso-padding-alt:0px 0px 0px 30px;width: 170px;" align="center">
<table>
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<a  href="https://click.email.flooranddecor.com/?qs=2248656a18393ea71a7d89197f75b8509053dc433dc0073cb7a866371a96d55e5e2878c8c76a134999a6ccee688ca3d7d18fd8d67f09f0b84212fefcb85161d9"><img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" src="https://em.dynamicyield.com/v1/email/rcom/image/8779459/1399550/1399549?slot_id=1&cuid=e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855&cuid_type=email&locale=default&version=352174&tag_ids=1399549" width="170" align="center" class="float-center"></a>
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<th class="small-4 columns" style="Margin: 0 auto;  margin: 0 auto; padding: 0px;mso-padding-alt: 0px;width: 170px;" align="center">
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</th>
<th class="small-4 columns last" style="Margin: 0 auto;  margin: 0 auto;padding: 0px 30px 0px 0px;mso-padding-alt:0px 30px 0px 0px; width: 170px;" align="center">
<table>
<tr>
<th style="padding:0px 10px;">
<center>
<a  href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7f255f192108a5ad00a5870021b672d6a41010124d928bf0da437f2c2332d2ed7315dcfbbf31fa1f8590e15d689d66952f153fbc12432a8cb"><img style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 100% !important;" src="https://em.dynamicyield.com/v1/email/rcom/image/8779459/1399550/1399549?slot_id=3&cuid=e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855&cuid_type=email&locale=default&version=352174&tag_ids=1399549" width="170" align="center" class="float-center"></a>
</center>
 </th></tr></table>
</th>
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</table>
<!--END Benefits Section-->
</td>
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</table>
<!-- END Three Columns title section with images --></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 20px 20px 0px; " class="stylingblock-content-wrapper camarker-inner"><!-- 600px | 1 Col | #FFF | 0px 20px | 20px --><!-- White horizontal Line --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;background-color:#eeeeee;">
 
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         &nbsp;</td></tr></table></center><table class="row" role="presentation" style="border-collapse: collapse; border-spacing: 0; display: table; padding: 0; position: relative; width: 100%;">
     
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            <p class="mobile-font-18" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif,sans-serif; font-size: 18px; font-weight: 600; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">
             <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea73b6f1118e45e436c405251276147e68ef890aad5327cbe926ad399870219330770b1003f72a0452c239070e2b03a35d29fd546d48b28795f" style="text-decoration:none;color: #000;">Tile & Stone Installation Materials</a></p><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
             
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                &nbsp;</td></tr></table><!-- End Spacer --><p class="text" style="Margin: 0;color: #000; font-family:Arial, Helvetica, sans-serif,sans-serif; font-size: 14px; font-weight: 400; line-height: 1.2em; margin: 0;text-align:left; word-wrap: normal;">
             <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea74d52ea11c3421a8fea9f7343aae0d59d46b5a2be62940ee5e25b786506f78cbf934b939448e77c79843532d1ea87ef55bf1544ee230b9612" style="text-decoration:none;color: #000;">Get in-stock, job lot quantities at everyday low prices. <span style="text-decoration:underline;">SHOP NOW</span></a></p></td></tr></table></th><th class="small-1 small-offset-1 large-12 columns first last" style="Margin: 0 auto;margin: 0 auto; mso-padding-alt:0px 20px 20px 0px; padding: 0px 20px 20px 0px; width:40px;vertical-align:bottom;">
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             <a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7ac3c8d26d1949e133ace643afd6a3dd4e5d9e349f0966b13b5225f2d3d21272a8b4ee362c540495226c0e09d50e4278ad63f978fe1655e38" style="text-decoration:none;color: #000;">&rsaquo;</a></p></td></tr></table></th></tr></table></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 8px 0px 0px; " class="stylingblock-content-wrapper camarker-inner"><!-- START SubHeadline --><table align="center" class="wrapper" role="presentation" style="border-collapse: collapse; border-spacing: 0; padding: 0; vertical-align: top; width: 100%;">
	
		<tr>
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								<table style="border-collapse: collapse; border-spacing: 0; padding: 0;vertical-align: top; width: 100%;">
									
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													PRO SERVICES</p><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
													
														<tr>
															<td height="20px" style="font-size: 20px;line-height: 20px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
																&nbsp;</td></tr></table><!-- End Spacer --><!-- Divider --><center>
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		<tr>
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								&nbsp;</td></tr></table><!-- End Spacer --></th><th class="small-3 columns first" style="Margin: 0 auto; margin: 0 auto; padding: 10px;mso-padding-alt:10px; width: 100px;vertical-align:top;">
				<center>
					<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea77f711073a39fde7485aa77abf96d8d23a912b8666a8c8fae74d027127a4c51961887064ea943c5e70adf309e377b801e5520a3dad09607e7"><img align="center" alt="PRO PREMIER REWARDS" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/e8189be0-4e60-41a9-a61d-4e84e3761ec5.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 55px;" title="PRO PREMIER REWARDS" width="55"> </a></center><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
					
						<tr>
							<td height="10px" style="font-size: 10px;line-height: 10px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
								&nbsp;</td></tr></table><!-- End Spacer --><p class="small-text-center" style="Margin: 0; color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 10px; font-weight: 700; line-height:12px; margin: 0; padding: 0; text-align:center;text-transform:uppercase;letter-spacing:0.5px;">
					PRO PREMIER<br>
					REWARDS</p></th><!--     End column 1 --><!--     Start column 2 --><th class="small-3 columns first" style="Margin: 0 auto; margin: 0 auto; padding: 10px;mso-padding-alt:10px; width: 100px;vertical-align:top;">
				<center>
					<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7e6783454e8ad3dc47bbba20719a409d637f1b7c01f5e27a98a5fba9afa87007d7d5af22b9015f7fb611f7607d9b1196dffb0b4658aafc17a"><img align="center" alt="PRO PREMIER APP" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/f368006b-4d99-4811-8772-7ceb9420dd05.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none; width: 55px;" title="PRO PREMIER APP" width="55"> </a></center><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
					
						<tr>
							<td height="10px" style="font-size: 10px;line-height: 10px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
								&nbsp;</td></tr></table><!-- End Spacer --><p class="small-text-center" style="Margin: 0; color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 10px; font-weight: 700; line-height:12px; margin: 0; padding: 0; text-align:center;text-transform:uppercase;letter-spacing:0.5px;">
					PRO PREMIER<br>
					APP</p></th><!--     End column 2 --><!--     Start column 3 --><th class="small-3 columns first" style="Margin: 0 auto; margin: 0 auto; padding: 10px;mso-padding-alt:10px; width: 100px;vertical-align:top;">
				<center>
					<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea72b79dca8b21bec55334eb061103807b9c1d4007ca9b421119cd98b4f47231d6f457882561a1c6b71e551ef5837df67e9732680aa59510b56"><img align="center" alt="PRO JOB SITE DELIVERY" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/3a0462a0-9ef8-43fe-96ed-e854a3109d5e.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none;width: 55px;" title="PRO JOB SITE DELIVERY" width="55"> </a></center><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
					
						<tr>
							<td height="10px" style="font-size: 10px;line-height: 10px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
								&nbsp;</td></tr></table><!-- End Spacer --><p class="small-text-center" style="Margin: 0; color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 10px; font-weight: 700; line-height:12px; margin: 0; padding: 0; text-align:center;text-transform:uppercase;letter-spacing:0.5px;">
					PRO JOBSITE<br>
					DELIVERY</p></th><!--     End column 3 --><!--     Start column 4 --><th class="small-3 columns first" style="Margin: 0 auto; margin: 0 auto; padding: 10px;mso-padding-alt:10px; width:100px;vertical-align:top;">
				<center>
					<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7be959b4d18f3aea34c4b8bc08a053ab05fe2abe47beb719694e97cb82dd01fbe2f882e8234d09b8fa86862e680d599ecdafd6dcb5d38a244"><img align="center" alt="PRO CREDIT CARD" class="float-center" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/9b55982d-7ec1-4bfe-8727-f0a6a58cda76.png" style="-ms-interpolation-mode: bicubic; Margin: 0 auto; clear: both; display: block; float: none; margin: 0 auto; outline: none; text-align: center; text-decoration: none;width: 55px;" title="PRO CREDIT CARD" width="55"> </a></center><!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
					
						<tr>
							<td height="10px" style="font-size: 10px;line-height: 10px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
								&nbsp;</td></tr></table><!-- End Spacer --><p class="small-text-center" style="Margin: 0; color: #000; font-family:Arial, Helvetica, sans-serif; font-size: 10px; font-weight: 700; line-height:12px; margin: 0; padding: 0; text-align:center;text-transform:uppercase;letter-spacing:0.5px;">
					PRO CREDIT<br>
					CARD</p></th><!--     End column 4 --><th class="desktop columns first" style="Margin: 0 auto; margin: 0 auto; padding: 0px;mso-padding-alt:0px; width:80px;">
				<!-- Start Spacer   --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
					
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							<td height="5px" style="font-size: 5px;line-height: 5px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
								&nbsp;</td></tr></table><!-- End Spacer --></th></tr></table><!-- End Four Column --><table class="spacer" style="border-collapse: collapse; border-spacing: 0; padding: 0;width: 100%;">
	
		<tr>
			<td height="20px" style="font-size: 20px;line-height: 20px; margin: 0; mso-line-height-rule: exactly; padding: 0;">
				&nbsp;</td></tr></table><!-- End Spacer --><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="padding:0">
	
		<tr>
			<td style="padding: 0 15px 5px 15px;">
				<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7d29bf6d5f79c43b5f665d60d690d0a57d8eb3d89a47f32a1854fc35ee614ee0dc33a964175315bc87d71d6cf10e2f949ab086e1d53b3a66e" style=""><img alt="Pinterest Logo" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/ff211933-713f-4c3f-b1da-453b76112df8.png" style="width:35px" width="35"> </a></td><td style="padding: 0 15px 5px 15px;">
				<a   href="https://click.email.flooranddecor.com/?qs=2248656a18393ea7e058be4dbc8a6229b5532c922079c7d57da19642682584ccfa89b7d9556642b533ba617b04539cf2cba13ea4ec36a83af15210f876ebaa2d" style=""><img alt="Facebook Logo" src="https://image.email.flooranddecor.com/lib/fe921274746d057a74/m/1/effa0b19-2265-4974-810d-95df20cd88c4.png" style="width:35px" width="35"> </a></td><td style="padding: 0 15px 5px 15px;">
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