Return-Path: <1axbmfr0gchzu6kimlw1zz4ypronv8zeq5e21f-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id OiejJr4nzGiwFgMAchKAPA (envelope-from <1axbmfr0gchzu6kimlw1zz4ypronv8zeq5e21f-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Thu, 18 Sep 2025 10:39:42 -0500 Return-path: <1axbmfr0gchzu6kimlw1zz4ypronv8zeq5e21f-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Thu, 18 Sep 2025 10:39:42 -0500 Received: from bd77f8l.bf10x.hubspotemail.net ([143.244.89.99]:22503) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axbmfr0gchzu6kimlw1zz4ypronv8zeq5e21f-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1uzGjV-00000000qcr-3sjb for info@sterlingcal.com; Thu, 18 Sep 2025 10:39:42 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz74506sskxaftlou952s7vtzo267p28v2; Thu, 18 Sep 2025 15:39:31 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=55M6rHQTpayb6yaPgNab/rwtUEtQEP7n6ZS1uTjNLz0=; b=rB7x/PyAfMgW1Pn9XYaNi6YUswfUOQY4ejpUs9i0X14bnFfYa4S9zo5eAMUM6V S/aRvxHOCtT6KQ+q+6Da+Bv1vbsT15OCdXlK18+0yv+oRftc3QEeMwHIFcR9v/c qh/q9YStvvJCT6aVwisbYJpxdJn4OUhmz3Tp1PY0CMqflyK+5Y0yJF0wfvwCCS1 PwH3GW5rW8BVQ1zk3VqH7G0KaLixGVeZCE6MrR9nKzC+RVkuObGMIUl4qu3AbhR PLw0syzlI42RRnnu1h8b5GP6UrwNduKwiDzENDSq1oJMWqi8b8IqMUL7WcHK+ZR 9Llr/lgmkz6w/i/6YqdFPJgbcfAg==; q=dns/txt; t=1758209971; x=1758472771; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=55M6rHQTpayb6yaPgNab/rwtUEtQEP7n6ZS1uTjNLz0=; b=etxjsrXityXOvUvuZzh0owSywbwNKwgg+4xAJICvbcg4SRVcIYd3QYYsRi69e2 AUxNQMnB8WREP8ocwlh6r0XrdXIDCqQ8NTSoGejn1jTH786eEdEOu4zFpNL22rn FRtsUS39ZGFiTH4Or/btWhsJZiVpVyQ9Ri1bkel534L5fpAwZa1FG0lDf9+EWDo q82VMX5nmCFxSThRx2srX42KJZFs0TL57VaWjWKgJvA+QLXOOx96CpnCby9BBpY NVlg/I6B3MEwntY4zEwE1DUEdPVA5ytPrMXkN22Pii+K0Y+Cg2EOFvPuYnXuU4B PbH+zHS7nBxrmk16IrrGGWcZS1RA==; q=dns/txt; t=1758209971; x=1758472771; X-HS-Cid: 1axfd293gpny5h4ss76el1t0o9wgkcld0k4vmr List-Unsubscribe: , Date: Thu, 18 Sep 2025 09:39:31 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1758209964966.116285ab-ddf6-4974-b9a5-404359f4fb4e@bf10x.hubspotemail.net> Subject: =?utf-8?Q?the_product_team=E2=80=99s_guide_to_ruthless_prioritization?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_282697_1228592644.1758209971072" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-0.6 X-Spam-Score: -5 X-Spam-Bar: / X-Spam-Flag: NO ------=_Part_282697_1228592644.1758209971072 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Small teams can build big impact through ruthless prioritization and a cust= omer-first mindset. Hi Sterling, For most product teams, good ideas come a dime a dozen. From font choice to= onboarding flows to advanced analytics dashboards, they=E2=80=99ve got a l= ong list of tweaks they could make to improve the product. The real challenge is in deciding what they should do, given limited time, = teams, and budget. Blip=E2=80=99s Head of Product Supritha Shetty is no str= anger to the prioritization juggling act. =E2=80=9CWe all have a long list of things we=E2=80=99d love to have,=E2=80= =9D she says. =E2=80=9CBut at the end of the day, you have to ruthlessly pr= ioritize two or three things, maximum, and focus exclusively on those prior= ities a quarter at a time.=E2=80=9D Supritha=E2=80=99s commitment to prioritization (and to fighting scope cree= p like Batman fights crime) has helped her build a product team where: - Everyone knows exactly what they=E2=80=99re building and why - Bottlenecks with the biggest downstream impact get tackled first - Quick wins build momentum, while big bet projects incubate the breakthrou= ghs More on how she does it below. In this edition: - =F0=9F=91=9E Putting yourself in customers=E2=80=99 shoes - =F0=9F=9A=80 What makes a strong go-to-market approach? - =E2=9D=93 The OOH questions you should be asking - =F0=9F=92=B8 Product marketing on a tight budget Today=E2=80=99s Deep Dive: How to Prioritize as a Lean Product Team We=E2=80=99re gonna hold your hand while we say this one=E2=80=A6 Your customer doesn=E2=80=99t care about your product roadmap. They have their own problems to worry about. Building empathy for customers is a first step toward product updates that = truly solve their pain points. For Blip, Supritha puts herself in advertise= rs=E2=80=99 shoes: =E2=80=9CI=E2=80=99m running my own business, I have a few hours a week to = think about marketing, and I really want a seamless process for making and = displaying an ad. What do I need most?=E2=80=9D Once you understand how your customer thinks and feels, you can begin to ma= p friction points, balance quick wins with the moonshots, and create a team= culture of focus and execution. Supritha shares the prioritization lessons she=E2=80=99s learned at Blip an= d as a product leader at Meta in our latest marketing strategy playbook (h= ttps://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn2sW2tSW2SWDgt5= CCvZXN63y6nq3l5QzW7lCdLW6lZ3nGW3CR6yv520HRKN2GHbv05vb8QW4j59Gj37bgytW6xDS-z= 2DhmFCW8Lv1RY7cy1g0W7sVn-c3gp183W2fgX06941KHxW7Z_Htf3-dRy5W4-B_BD8fNqFzW3Td= 5Gv11-s0jW40_Tq43kNwSMN7wPVcjZr0PmW5pL0783XXhpwV8nzyF2YKv_QW8HRzPS8pQZ22W57= N0zn7hRXMZW68zbVz5zX3pzW6z5R0n75sC_HW40qQXW4wJ_KJM4h7FJDHN98W4pTKB_8-0k9HVw= p_LS6Ym-XGW2GSY2R48dp9RVVXl_N6C70rhf1wKfyT04 ) . In the Flow A thing or two it=E2=80=99s worth knowing a thing or two about. - =E2=9E=A4Verizon=E2=80=99s Chief Product and Marketing Officer says marke= ters need to reclaim the 4 P=E2=80=99s: promotion, price, place, and produc= t. (The Drum (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFK= n2sW2tSW2SWDgt5CCvZXN63y6p03l5QzW8wLKSR6lZ3lZW5h_g5m8HVvxCW92x78b3SlrHNW18W= cKJ94Ls3zW47jzW136vJNZN7gJm5CQDf8fW2Bjf6m4N-bMBW2Rs4qV93ls6XW2lhb-g2Yff_KW4= hFkC12yvf4LW1FjwHN7vHyp7W2YQRgQ8k5SjYMGBZxWMrD9yW61Vqq44T7sMwW4z3KgY6qpLm_V= P-6YR5Dy2Z0VXtbXh3DLw5JN3MWncRVDK1QW2HKh1k4xk4QnW1qzpP66VgLHdW8Y2gWG70_lSmW= 8PGkdv932cgQW7kpYQr4-LB9CN90kXP0h4XgDW2Z-GCN34VCDTW8bhh3w2CKK11W5Y7PVb7zwnJ= 0W6JK_gg1x8hxLW2nv2Mx7CdQcSf4m5_gW04 ) ) - =E2=9E=A4What makes a strong go-to-market approach? Anchoring your positi= oning in urgency, not features, for a start. (MarTech (https://adkom.media/= e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6nq3l5QzW7= lCdLW6lZ3nyW2_mPG09kmR4ZVnM1C81_tc-FW8hD8T18XCwBNW1JvFhD8dFBMfW54q9d61JktG3= W5svSSv6fx23bVGKNNf1dBwBxW1T0GRp1mm-lrW31nt2R1gdJX8V58xHc2QnXByW7SvF666s0Lm= 1W8cBzj54PdgKRW7MS9Sg73WLmXW4SbF0J4smM70W7DXQSF5R163zVdHZjW3lt3QbN3MR140NkS= 5XN75Tp73vdSjTW26jhBj8h7Rs2VfRKhp5gH5bFW6Cd3qx61LGpcW79Cmfr81XJqnW7kv_R51Jj= hCVW8GHN8d89fpJ2f82vHXb04 ) ) - =E2=9E=A4A product marketing director=E2=80=99s advice for balancing stor= ytelling and differentiation, positioning in a crowded market, and measurin= g your team=E2=80=99s impact. (G2 (https://adkom.media/e3t/Ctc/OM+113/ch67V= 04/VVvlQc6h5QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6n63l5QzW6N1vHY6lZ3mJW88zD206h= 4xgrW91cxdw7YlvG8N6fww8w-q8jyW1jtyCK4WR8CKW1Cy8Xc1KRhZ6W2RvTgB1BrBD5W2bTfCJ= 8gblk7W7V9wnB2rrHXBW139_q03vMxZhN6rHgN-vZ2MYVZLHk45yrJRLW5nQS8v2QQqwxN1Fbg_= QNwsBtW4zwVX48D2_hsW80hW_23w8qXdW8Yh3_k3y5Wc2W4kdPF41cfcvRW30cgNB625qj2W8WX= 7rm2r3XLbW3p0XTF4zzrGCVCjZzH4jTc5CVWkmCS7yflLCf4JvQ4x04 ) ) Blip Insider Today, consistent investment in brand-building is non-negotiable. Out-of-home advertising is a great way to do just that. Mediums like billbo= ards help strengthen your market positioning, establishing your brand=E2=80= =99s identity, values, and unique offerings. At the same time, they boost y= our sales funnel efficiency, reducing CACs and boosting CVRs over time. Too many acronyms? We=E2=80=99ll simplify it. Here are a few questions to ask to determine if an OOH campaign aligns with= your business goals: - Do you need to establish more authority in your market? - Do your customers see your brand as trustworthy? - Are you wanting to expand to new markets? - What events, seasons, or business milestones can you capitalize on? For the full run down of what to consider, check out our guide to evaluatin= g an OOH strategy (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW= 4gjFKn2sW2tSW2SWDgt5CCvZXN63y6pj3l5QzW95jsWP6lZ3nDW1JVfpV5N86pNW1F5bbm72Qk5= 6W8MTG529dNY5dW5BFfCK2w8FwwW7JTT4X192PBSW2GSVFL94XVDPW60mHLX1PfB8lN6HyQplpW= 9zgW7l1D_D3Cxn-DW2m9Xtp7qyQlsW8P9l4V5WmZkWW1Jnvwh5ZNXPcW5y_r6D60JvCWW8hY5mQ= 663YTMW6TSDd-19gTKrN2p236wHNgnvN10LW0twGQtkW8Z_Zz31qx42kTqLKC7_nnqzW4vvRCX7= LtwVfW2v6hdK5l8nNkW5tDtVv1-P6vGW5h0cds6K4MYcW7nkWS61Y56J4W9cjy4c7b1lCKW9hZr= Pf4GT93VW5vqztR35SqrGW2_sB_K1RWyCvW8LHdHR1HTQ2CW2tR21g6wc0CZf2BTvCs04 ) . MarketingMeter (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gj= FKn2sW2tSW2SWDgt5CCvZXN63y6mx59_KHW5BWr2F6lZ3m2W50Q0Vw5zYcmCW4LN3632vm1fRW7= cN0f23T8ryTW4JjPpR8_-xblW5HL1Ry6tGTjJN8Zq0Xkd1fk-W6f8ZfL83mBc_W4B1_kd8TRCkh= VXY7v625tGS1W322cwS7ClG9MVBVRy-2fmxBlW1mJmB-4tR7ZGW6zXngs8BmZZjW8ZQnj68MQ2B= cVs51YH4hhBy9N1qwXnb5wWGYN3rhXRBKG0DLVBMPDc4dJh2HW6HgTKw6tc6fYW3Kvb_0559q_F= VVwJR45N9QlRW4PC9rz891zfxW5xglhs8KWwDPN1ydZ08H5DSfW8Yx9pD92GmdZW4M9RZz1Z1PW= SW6RJ7fF2PGdg9W15SC9C8TrrDgW5ZRDJT4J32lkW1_WKP-3r-W5xW6xF4Jy4vyPJkW9dwQhb8Y= KKxNW5Xbx3v1bTyqgW8Rx46j74g81Lf355FNP04 ) We=E2=80=99ll share the results in our next issue. Last time, we asked you: What best represents your current marketing mix? You said=E2=80=A6 Results (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn2sW2= tSW2SWDgt5CCvZXN63y6p03cscvW8wLKSR6lZ3kqW1K3W4P5z0xqjW3s_k3492QMcHW3Xs4657x= DTqVW4D5LqR3kbyTPN2FPbYG_jCZNVBNd_R5tjYt7W5R2nZY6NdFldV-jhbD1wSwjnW9b96C68Z= yk1YW4qjns85QKx4rVlVh608K5_PpW7y33NJ3zjjrjW2mHm-c786GqGVP7YPY692TQWM_f_p0sg= 1jlW4Bv-8x8QYJ4gW5Vcsc67wN0vsW6x4QMj5Gbll7W1pLpYy2X7DTNW7Nb_Wv7dpjrbW5T7qG_= 2Z2H4nW6zw0dk2zJL0gN1P9NcNxHc8zN5v8qZGcnL5SV9vPSn2DCYP6VnY_kK2BQMGJW2R5_5N4= Bdr9fW11sTmN4QpzmVf2JHtqM04 ) Product teams today are chock-a-block full of good ideas, but the best team= s know that having 10 priorities is as good as having zero priorities. The real advantage comes from keeping a narrow focus on the couple of frict= ion points that matter most to your customers, then having the discipline t= o say no to everything else. When you truly understand your users=E2=80=99 pain points, then tackle thos= e systematically, you build products that people actually love to use=E2=80= =94and will reliably purchase, because they just can't live without them. See you round the ol=E2=80=99 inbox, Team Blip Blip is making it easier for brands of all sizes to launch smart, streamlin= ed, out-of-home campaigns in the places that matter most. Curious about sharing your digital ads to a network of 4,000 billboards nat= ionwide? Create an account (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvl= Qc6h5QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6mR3l5QzW69sMD-6lZ3mKVB7XV96LDkfXW7pC= _Cn5z2j3_W5MgDRm17js0HW3MZ-1b18x__9W7QHKw21BsFMyW5R8hf66Z3VxXW8Y7vjk5qNF5vW= 7dnLY48N5zX3N1RyjfSnLglSW43cSPc7RqXwCW37VBK375JHYpW99wqxv51dB9BW3qpwbw2lbwQ= 0W980Yq_6YGM99W3CRJ3G6HjQPXW74ZtVz1qfF3hW8JxvCs3bGr_jW1BgTmh3Nqww_W4ZrlVQ4L= SWY9W1S0byl96YGPrf3g9jx004 ) to explore what OOH campaigns we can build wit= h you. No spend required. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-zFW2HyVWk36hPs8W2MnQSb1ZpfNdW4tjpkC3LPxw9W41S73F2nYjcXW3djv7T3Ccqkm= W2HH6zP3SPPm8W4cLyQY22TlmqW38rWJm3C7GZGW2v-YvZ4ttYGhW2RwVwB47vDyhW3VLfGy2sz= hGqW4cj-j32zFkCgW4chN362TqFL0W1QB9lS3R15McW41rWTz366zMxW30H04h3SSlbbW3BTL8c= 1VjzZ2W1S3vGX3BQqdrW2RNx5h3ZV8Y3W2zGyxK2F-DYnW3yRXnf3d9kJMW41rV-N3_vBRHW1L9= 4g34pjPkQW43RtqQ3gdvVGW2-GNlT34FlwSW2CJmYX3z8L23W23qLxP2MxKkRW3dkJQ-2RN-wfW= 3N_fzC3ZDTxYW3K3NvM47DgZCW2TdJ9X2PnzcWW3brM3Q43NC_YW2B2gVh1LmzDdW4hwVrJ3DZY= NxW2WLth43ZFFYnW4tnZvq4fQWFhW3T6gtM2xxGk1W2qS6pP22Tk29W24-LLC3VM7HJW2MDJRy2= Yn6FzW4fQ4WR49M958W4mqVbk2B1WqNW3SBbjZ3Sy3vHW1Xp0xP3SL2V7W2sCRqH3H5DHvW1NpR= x_4tp1gkW2ztV-S2zDq9_W2WFXyp3LJ7YnW3j6s1J3SZY-zf3P6HwH04&_hsenc=3Dp2ANqtz--= 4XM1dhSU6ipRJKsVjYXYuToYn9qPMcKhXXU7G5jgxp0QoWixPQ_FXpEVldzlCFFNgYPWCBQyhym= sV5fXI0dTO0CDTWw&_hsmi=3D381224008 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-zFW2HyVWk36hPs8W2MnQSb1ZpfNdW4tjpkC3LPxw9W41S73F2nYjcXW3djv7T= 3CcqkmW2HH6zP3SPPm8W4cLyQY22TlmqW38rWJm3C7GZGW2v-YvZ4ttYGhW2RwVwB47vDyhW3VL= fGy2szhGqW4cj-j32zFkCgW4chN362TqFL0W1QB9lS3R15McW41rWTz366zMxW30H04h3SSlbbW= 3BTL8c1VjzZ2W1S3vGX3BQqdrW2RNx5h3ZV8Y3W2zGyxK2F-DYnW3yRXnf3d9kJMW41rV-N3_vB= RHW1L94g34pjPkQW43RtqQ3gdvVGW2-GNlT34FlwSW2CJmYX3z8L23W23qLxP2MxKkRW3dkJQ-2= RN-wfW3N_fzC3ZDTxYW3K3NvM47DgZCW2TdJ9X2PnzcWW3brM3Q43NC_YW2B2gVh1LmzDdW4hwV= rJ3DZYNxW2WLth43ZFFYnW4tnZvq4fQWFhW3T6gtM2xxGk1W2qS6pP22Tk29W24-LLC3VM7HJW2= MDJRy2Yn6FzW4fQ4WR49M958W4mqVbk2B1WqNW3SBbjZ3Sy3vHW1Xp0xP3SL2V7W2sCRqH3H5DH= vW1NpRx_4tp1gkW2ztV-S2zDq9_W2WFXyp3LJ7YnW3j6s1J3SZY-zf3P6HwH04&_hsenc=3Dp2A= Nqtz--4XM1dhSU6ipRJKsVjYXYuToYn9qPMcKhXXU7G5jgxp0QoWixPQ_FXpEVldzlCFFNgYPWC= BQyhymsV5fXI0dTO0CDTWw&_hsmi=3D381224008 ) ------=_Part_282697_1228592644.1758209971072 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable the product team=E2=80=99s guide to ruthless prioritization</tit= le> <meta property=3D"og:title" content=3D"the product team=E2=80=99s guide= to ruthless prioritization"> <meta name=3D"twitter:title" content=3D"the product team=E2=80=99s guid= e to ruthless prioritization"> =20 =20 =20 <meta name=3D"x-apple-disable-message-reformatting"> <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8"> <meta http-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge"> <meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=3D1.= 0"> <!--[if gte mso 9]> <xml> <o:OfficeDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSettings> <w:WordDocument xmlns:w=3D"urn:schemas-microsoft-com:office:word"> <w:DontUseAdvancedTypographyReadingMail/> </w:WordDocument> </xml> =20 <style> ul > li { text-indent: -1em; } </style> <![endif]--> <!--[if mso]> <style type=3D"text/css"> body, td {font-family: Arial, Helvetica, sans-serif;} .hse-body-wrapper-table {background-color: #FAFAFA;} </style> <![endif]--> <!--[if mso | IE]> <style type=3D"text/css"> .hse-column-container { border: none !important; padding: 0 !important;= } </style> <![endif]--> =20 =20 =20 =20 =20 <meta name=3D"generator" content=3D"HubSpot"><meta property=3D"og:url" co= ntent=3D"https://adkom.media/-temporary-slug-b8da4427-57b5-42b4-837a-e250b8= a1a9d2"><meta name=3D"robots" content=3D"noindex,follow"><!--[if !((mso)|(I= E))]><!-- --><style type=3D"text/css">@media only screen and (max-width:639= px){img.stretch-on-mobile,.hs_rss_email_entries_table img,.hs-stretch-cta .= hs-cta-img{height:auto !important;width:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px = !important;padding-right:20px !important} .hs-hm,table.hs-hm{display:none}.hs-hd{display:block !important}table.hs-hd= {display:table !important} }@media only screen and (max-width:639px){.hse-border-m{border-left:1px sol= id #eaf0f6 !important;border-right:1px solid #eaf0f6 !important;box-sizing:= border-box} .hse-border-bottom-m{border-bottom:1px solid #eaf0f6 !important}.hse-border= -top-m{border-top:1px solid #eaf0f6 !important} .hse-border-top-hm{border-top:none !important}.hse-border-bottom-hm{border-= bottom:none !important} }.moz-text-html .hse-column-container{max-width:600px !important;width:600p= x !important} .moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-= html .hse-section .hse-size-12{max-width:600px !important;width:600px !impo= rtant} @media only screen and (min-width:640px){.hse-column-container{max-width:60= 0px !important;width:600px !important} .hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-12= {max-width:600px !important;width:600px !important} }@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-top:= 20px !important} #section_17581293152653 .hse-column-container{padding-top:10px !important;p= adding-bottom:10px !important} #section_17581293152653 .hse-column-container{background-color:#ff0c68 !imp= ortant} }@media only screen and (max-width:639px){.hse-body-wrapper-td{padding-bott= om:20px !important} #section-2 .hse-column-container{padding-top:20px !important;padding-bottom= :20px !important;background-color:transparent !important} #section-2 .hse-column-container{background-color:transparent !important} }= </style><!--<![endif]--><style type=3D"text/css">#hs_body #hs_cos_wrapper_m= ain a[x-apple-data-detectors]{color:inherit !important;text-decoration:none= !important;font-size:inherit !important;font-family:inherit !important;fon= t-weight:inherit !important;line-height:inherit !important} a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webk= it-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-sm= oothing:grayscale} table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{borde= r-collapse:collapse} img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rul= e:exactly} .ShadowHTML p,.sh-modified-inline p{margin:0}</style></head> <body id=3D"hs_body" bgcolor=3D"#FAFAFA" style=3D"margin:0 !important; pa= dding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#6= 66666; word-break:break-word"> <div id=3D"preview_text" style=3D"display:none;font-size:1px;color:#FAF= AFA;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;= " lang=3D"en">Small teams can build big impact through ruthless prioritizat= ion and a customer-first mindset.</div> =20 <!--[if gte mso 9]> <v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t"> <v:fill type=3D"tile" size=3D"100%,100%" color=3D"#ffffff"/> </v:background> <![endif]--> <div class=3D"hse-body-background" lang=3D"en" style=3D"background-colo= r:#fafafa" bgcolor=3D"#fafafa"> <table role=3D"presentation" class=3D"hse-body-wrapper-table" cellpad= ding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; width:100% !impo= rtant; min-width:320px !important; height:100% !important" width=3D"100%" h= eight=3D"100%"> <tbody><tr> <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"font-fa= mily:Arial, sans-serif; font-size:15px; color:#666666; word-break:break-wor= d; padding-top:20px; padding-bottom:20px"> <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper hs_cos_= wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-= size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d= ata-hs-cos-type=3D"dnd_area"> <div id=3D"section_17581293152653" class=3D"= hse-section hse-section-first" style=3D"padding-left:10px; padding-right:10= px"> =20 =20 <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; margin:0 auto; background-color:#ff0c68; padding-bottom:10px; pad= ding-top:10px" bgcolor=3D"#ff0c68"> =20 <!--[if (mso)|(IE)]> <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell= spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ff0c68"> <tr style=3D"background-color:#ff0c68;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:10px; padding-top:= 10px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"width:600px"> <![endif]--> <div id=3D"column-1758129315265-0" class=3D"hse-column hse-size-12"> <div id=3D"hs_cos_wrapper_module_17581293152652" class=3D"hs_cos_wrapper = hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; = font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg= et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"= presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0"> <tbody> <tr> <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font= -family:Arial, sans-serif; color:#666666; word-break:break-word; text-align= :center; padding:0px 20px; font-size:0px"> <img alt=3D"Blip_LOGO_White (1)" src=3D"https://adkom.media/hs-fs/h= ubfs/Blip_LOGO_White%20(1).png?width=3D226&upscale=3Dtrue&name=3DBl= ip_LOGO_White%20(1).png" style=3D"outline:none; text-decoration:none; max-w= idth:100%; font-size:16px" width=3D"113" align=3D"middle"> </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1757332270818" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; margin:0 auto; background-color:#FFFFFF; padding-top:20px" bgcolo= r=3D"#FFFFFF"> =20 <!--[if (mso)|(IE)]> <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell= spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF"> <tr style=3D"background-color:#FFFFFF;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-top:20px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"width:600px"> <![endif]--> <div id=3D"column_1757332270818_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width= =3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D= "font-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:b= reak-word; padding:5px 20px 10px"><div id=3D"hs_cos_wrapper_module_17573322= 707991" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m= odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" = data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"= hs_cos_wrapper_module_17573322707991_" class=3D"hs_cos_wrapper hs_cos_wrapp= er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size= : inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-= hs-cos-type=3D"rich_text"><div style=3D"font-family:Arial, sans-serif; font= -size:16px; line-height:175%; color:#425b76; text-align:left" align=3D"left= "><!-- Greeting --> <p style=3D"line-height:175%; margin:0 0 20px; font-size:16px; color:#425b7= 6"><span style=3D"color: #666666; font-size: 15px;">Hi Sterling,</span></p> <span style=3D"color: #666666; font-size: 15px;"><!-- Body Intro --></span> <p style=3D"line-height:175%; margin:0 0 16px"><span style=3D"color: #66666= 6; font-size: 15px;">For most product teams, good ideas come a dime a dozen= . </span><span style=3D"color: #666666; font-size: 15px;">From font choice = to onboarding flows to advanced analytics dashboards, they=E2=80=99ve got a= long list of tweaks they could make to improve the product.</span></p> <p style=3D"line-height:175%; margin:0 0 16px"><span style=3D"color: #66666= 6; font-size: 15px;">The real challenge is in deciding what they <em>should= </em> do, given limited time, teams, and budget. </span><span style=3D"colo= r: #666666; font-size: 15px;">Blip=E2=80=99s Head of Product <span style=3D= "font-weight: bold;">Supritha Shetty</span> is no stranger to the prioritiz= ation juggling act.</span></p> <span style=3D"font-size: 15px;"><!-- Key Quote --></span> <div style=3D"line-height:175%; background-color:#fff9fc; border-left:4px s= olid #ff0c68; padding:14px 18px; margin:24px 0; border-radius:4px" bgcolor= =3D"#fff9fc"> <p style=3D"line-height:175%; margin:0px; font-size:16px; color:#425b76; fo= nt-weight:normal"><em><span style=3D"font-size: 15px; color: #30406a;">=E2= =80=9CWe all have a long list of things we=E2=80=99d love to have,=E2=80=9D= she says. =E2=80=9CBut at the end of the day, you have to ruthlessly prior= itize two or three things, maximum, and focus exclusively on those prioriti= es a quarter at a time.=E2=80=9D</span></em></p> </div> <span style=3D"font-size: 15px;"><!-- Continuation --></span> <p style=3D"line-height:175%; margin:0 0 16px"><span style=3D"color: #66666= 6; font-size: 15px;">Supritha=E2=80=99s commitment to prioritization (and t= o fighting scope creep like Batman fights crime) has helped her build a pro= duct team where:</span></p> <ul style=3D"line-height:175%"> <li><span style=3D"color: #666666; font-size: 15px;">Everyone knows exactly= what they=E2=80=99re building and why </span></li> <li><span style=3D"color: #666666; font-size: 15px;">Bottlenecks with the b= iggest downstream impact get tackled first</span></li> <li><span style=3D"color: #666666; font-size: 15px;">Quick wins build momen= tum, while big bet projects incubate the breakthroughs</span></li> </ul> <p style=3D"line-height:175%"><span style=3D"color: #666666; font-size: 15p= x;">More on how she does it below.</span></p> <span style=3D"font-size: 15px;"><!-- Mini TOC --></span> <div style=3D"line-height:175%; background-color:#fafafa; border:1px solid = #e6e6e6; border-radius:6px; padding:18px 20px; margin:25px 0" bgcolor=3D"#f= afafa"> <p style=3D"line-height:175%; margin:0 0 12px; font-size:16px; font-weight:= bold; color:#ee2343"><span style=3D"color: #30406a; font-size: 15px;">In th= is edition:</span></p> <ul style=3D"list-style:none; padding:0px; margin:0px; font-size:16px; line= -height:125%"> <li style=3D"margin-bottom: 12px;"><span style=3D"color: #30406a; font-size= : 15px;">=F0=9F=91=9E Putting yourself in customers=E2=80=99 shoes</span></= li> <li style=3D"margin-bottom: 12px;"><span style=3D"color: #30406a; font-size= : 15px;">=F0=9F=9A=80 What makes a strong go-to-market approach?</span></li= > <li style=3D"margin-bottom: 12px;"><span style=3D"color: #30406a; font-size= : 15px;">=E2=9D=93 The OOH questions you should be asking</span></li> <li><span style=3D"color: #30406a; font-size: 15px;">=F0=9F=92=B8 Product m= arketing on a tight budget</span></li> </ul> </div> </div></div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_175734142578514= " class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"= style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h= s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos= _wrapper_module_175734142578514_" class=3D"hs_cos_wrapper hs_cos_wrapper_wi= dget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inh= erit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-co= s-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"font-fami= ly: Arial, sans-serif;"><!-- Anchor Story Section --></span></p> <div style=3D"font-family:Helvetica, Arial, sans-serif; font-size:15px; lin= e-height:175%; color:#425b76; text-align:left" align=3D"left"><span style= =3D"font-family: Arial, sans-serif;"><!-- Section Title --></span> <h2 style=3D"margin:0px 0px 20px; font-size:30px; font-weight:bold; color:#= ee2343; line-height:117%"><span style=3D"font-family: Arial, sans-serif; co= lor: #30406a;">Today=E2=80=99s Deep Dive: How to Prioritize as a Lean Produ= ct Team</span></h2> <span style=3D"font-family: Arial, sans-serif;"><!-- Hook --></span> <p style=3D"margin:0px 0px 16px; font-size:15px; line-height:175%"><span st= yle=3D"font-family: Arial, sans-serif; color: #666666;">We=E2=80=99re gonna= hold your hand while we say this one=E2=80=A6<br></span><span style=3D"fon= t-family: Arial, sans-serif; color: #666666;">Your customer doesn=E2=80=99t= care about your product roadmap.<br></span><span style=3D"color: #666666; = font-family: Arial, sans-serif;">They have their own problems to worry abou= t.</span></p> <span style=3D"font-family: Arial, sans-serif; color: #666666;"><!-- Highli= ghted Empathy Block --></span> <div style=3D"border-left:4px solid #ff0c68; padding:14px 18px; margin:24px= 0px; color:#425b76; background:#fff9fc; border-radius:6px; font-style:ital= ic; font-size:15px; line-height:175%"> <p style=3D"line-height:175%; margin:0"><span style=3D"font-family: Arial, = sans-serif; color: #30406a;">Building empathy for customers is a first step= toward product updates that truly solve their pain points. For Blip, Supri= tha puts herself in advertisers=E2=80=99 shoes: </span><br><br><span style= =3D"font-family: Arial, sans-serif; color: #30406a;"><em>=E2=80=9CI=E2=80= =99m running my own business, I have a few hours a week to think about mark= eting, and I really want a seamless process for making and displaying an ad= . What do I need most?=E2=80=9D</em></span></p> </div> <span style=3D"font-family: Arial, sans-serif; color: #666666;"><!-- Closin= g Narrative --></span> <p style=3D"margin:0px 0px 16px; font-size:15px; line-height:175%"><span st= yle=3D"font-family: Arial, sans-serif; color: #666666;">Once you understand= how your customer thinks and feels, you can begin to map friction points, = balance quick wins with the moonshots, and create a team culture of focus a= nd execution.</span></p> <span style=3D"font-family: Arial, sans-serif; color: #666666;"><!-- Call t= o Action --></span> <p style=3D"margin:0px; font-size:15px; line-height:175%"><span style=3D"fo= nt-family: Arial, sans-serif;"><span style=3D"color: #666666;">Supritha sha= res the prioritization lessons she=E2=80=99s learned at Blip and as a produ= ct leader at Meta in our latest </span><a href=3D"https://adkom.media/e3t/C= tc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6nK3lYM-W7Y8-PT= 6lZ3mbW5FjKbx3WFty2N87YNRN64vzlW74DMhF5C71RYW31MkD81NXXlNW75H38B7ypSMbW2qG3= 155LzFyxW6qcNdV7PSN_7W7SdNzy4Lyn1NW3sV8l92T7whcW9hpsdy73g_qXW4Bmd484z_z56N1= 1xNxHZKH2LW7HXsw04-p89CW8fqBvz6XBqYDVht22q2dBZh-W47DZ7s800_3tW58SgF33GQXtJW= 61RH507XdCyJVLGnfc7qlbqKW8b_C5q1zrWc7W3cVPQF2b3f-jW3Y3RWp9hnCJ7W4pnFP_3MCJV= qVkt8dm6x_F62W98Wsqg30rsZbW49Hsds6Yf84mf7wkHDl04" style=3D"color:#ed1f45; f= ont-weight:bold; text-decoration:none" rel=3D"noopener" data-hs-link-id=3D"= 0" data-hs-link-id-v2=3D"1WIri1wK" target=3D"_blank"> <span style=3D"color:= #ff0c68;">marketing strategy playbook</span></a>.</span></p> </div></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1757340342761" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; margin:0 auto; background-color:#FFFFFF" bgcolor=3D"#FFFFFF"> =20 <!--[if (mso)|(IE)]> <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell= spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF"> <tr style=3D"background-color:#FFFFFF;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"width:600px"> <![endif]--> <div id=3D"column_1757340342761_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width= =3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D= "font-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:b= reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17573419= 2388316" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_= module" style=3D"color: inherit; font-size: inherit; line-height: inherit;"= data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D= "hs_cos_wrapper_module_175734192388316_" class=3D"hs_cos_wrapper hs_cos_wra= pper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-si= ze: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" dat= a-hs-cos-type=3D"rich_text"><!-- In the Flow Section --><div style=3D"line-= height:175%; background-color:#ffffff; border:1px solid #e4e7eb; border-rad= ius:12px; padding:24px; margin:20px 0; font-family:Arial, sans-serif; box-s= hadow:0 2px 6px rgba(0,0,0,0.05)" bgcolor=3D"#ffffff"> <h2 style=3D"font-size:30px; margin:0px 0px 10px; font-weight:bold; color:#= 425b76; line-height:140%; text-align:left" align=3D"left"><span style=3D"co= lor: #30406a;">In the Flow</span></h2> <p style=3D"margin:0px 0px 20px; font-size:15px; color:#555555; line-height= :160%"><span style=3D"font-style: italic; color: #666666;">A thing or two i= t=E2=80=99s worth knowing a thing or two about.</span></p> <ul style=3D"list-style:none; padding:0; margin:0; font-size:16px; line-hei= ght:1.6"> <li style=3D"margin-bottom: 16px; padding-left: 32px; position: relative; c= olor: #425b76;"><span style=3D"position: absolute; left: 0px; top: 2px; fon= t-size: 18px; color: #ff0c68;">=E2=9E=A4</span><span style=3D"font-size: 15= px; color: #425b76;"><span style=3D"color: #666666;">Verizon=E2=80=99s Chie= f Product and Marketing Officer says marketers need to reclaim the 4 P=E2= =80=99s: promotion, price, place, and product.</span> <span style=3D"color:= #ed1f45;"><span style=3D"color: #425b76;">(</span><span style=3D"color: #f= f0c68;"><a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW= 4gjFKn2sW2tSW2SWDgt5CCvZXN63y6pj3lYM-W95jsWP6lZ3pGW4Q7S8H55Vj7xVmYd1X5sX8N_= W5tX-3L7Qmyy7W1pvdf71KkFCCW3K_s9d1nchXvW5ZyHv33pPFsnW1BCZXS4HdWSrW12V5kX53b= PWNW1wt1kr4xkrHmW3yf4Pq4bwZQkW69CKr21CrlHJN1C27Jx1QBVwW20p8ZN8WZmhcW5cqRYL6= 9cQfrW8zKYZ74H6L5NW71nRmC4k3HrcW493C8F81h-0HW3rZZPB3kFf2WW64z1dy1vKhZCW4L5l= RR410p6ZN51ynnSr3gNkW324Cw78QvWqVW18YzHD2qKKsNW2kQN-15LwSLmMXSYhRzSY_hW6Wsg= CX4GYpvKW21gdCb8QbyNBW7r0dv2812Z5nW3mfYGq31D1lsVnpkgP72BbfQf1YwP7q04" style= =3D"color:#ff0c68; text-decoration:none" data-hs-link-id=3D"0" data-hs-link= -id-v2=3D"NmGHUj+L" target=3D"_blank"><span style=3D"font-weight: bold;">Th= e Drum</span></a></span><span style=3D"color: #425b76;">)</span></span></sp= an></li> <li style=3D"margin-bottom: 16px; padding-left: 32px; position: relative; c= olor: #425b76;"><span style=3D"font-size: 15px;"><span style=3D"position: a= bsolute; left: 0px; top: 2px; color: #ff0c68;">=E2=9E=A4</span><span style= =3D"color: #425b76;"><span style=3D"color: #666666;">What makes a strong go= -to-market approach? Anchoring your positioning in urgency, not features, f= or a start.</span> <span style=3D"text-decoration: none;"><span style=3D"co= lor: #ed1f45;"><span style=3D"color: #425b76;">(</span><span style=3D"color= : #ff0c68;"><a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5= QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6nK3lYM-W7Y8-PT6lZ3nZW33tHYL92ZnV3W6TRwKT4= bLg9nW2Yftk_511_BHW6WQR6y90zYXgVZdhKW87zlL9W29sqlN5Dj_n_W5bKHL93schwMW68ChF= 59gLJ0VW8v-KYC8pR0JKW2HlvZg8kzlyxN2DkfJ5R7VwvW3qGG2b4hFtGJW3-5cMv2HKV8NW8r7= Bbr4yKFFhW9j9gg09fBXj9W93gNWr4q3mNsW8kth3S6wG6ZkW3KpVjj1mDmbvW72GzHP7Tmm73W= 5Vsxn_2mKYJpW6w-wG165Y_-QW7SSHTs7yXCF7W1_h3GW8186HSW13wkks6tlrNMW1hc2cw4hw3= rNW8fK_lm1v-WTJf1frqxM04" style=3D"color:#ff0c68; text-decoration:none" dat= a-hs-link-id=3D"0" data-hs-link-id-v2=3D"HfUZCZse" target=3D"_blank"><span = style=3D"font-weight: bold; font-style: normal;">MarTech</span></a></span><= span style=3D"color: #425b76;">)</span></span></span></span></span></li> <li style=3D"margin-bottom: 0; padding-left: 32px; position: relative; colo= r: #425b76;"><span style=3D"font-size: 15px;"><span style=3D"position: abso= lute; left: 0px; top: 2px; color: #ff0c68;">=E2=9E=A4</span><span style=3D"= color: #425b76;"><span style=3D"color: #666666;">A product marketing direct= or=E2=80=99s advice for balancing storytelling and differentiation, positio= ning in a crowded market, and measuring your team=E2=80=99s impact.</span> = <span style=3D"color: #ed1f45;"><span style=3D"color: #425b76;">(</span><sp= an style=3D"color: #ff0c68;"><a href=3D"https://adkom.media/e3t/Ctc/OM+113/= ch67V04/VVvlQc6h5QCpW4gjFKn2sW2tSW2SWDgt5CCvZXN63y6nq3lYM-W7lCdLW6lZ3lsW3xX= Jqt4t_TbxW2dgSV911JdZlW9hdRlR2MY3k1W2MGbDH3cpPrtW9cBmDs3B2q9WW65MKJM4HlPZ4W= 7YS3412mSlNtVLVfsS3J6kjsW65KvRy4cShshW8YQdjg5scCc9W6QBcm2945jLyW8p2my45W_sk= 9W2fd4-93lrnfHW8y3HDC8Y4GqNN2b0w4r66YJDW2zFQ1l7Z5h6FW7ZnDNK3r6VGyN4cBM2386N= PTW21Mt8k4ZWPqYW5Hl9Wr6CYVgQN6PGkcBPm-ZxW6CLh5l3j9zvGW3Q0YFV1qS0zSV-FxgG7s6= L_-f3WJH_P04" style=3D"color:#ff0c68; text-decoration:none; font-weight:bol= d" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"3tBwdosH" target=3D"_blank">= G2</a></span><span style=3D"color: #425b76;">)</span></span></span></span><= /li> </ul> </div></div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:5px 20px 10px"><div id=3D"hs_cos_wrapper_module_17573423428= 5617" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod= ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da= ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs= _cos_wrapper_module_175734234285617_" class=3D"hs_cos_wrapper hs_cos_wrappe= r_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size:= inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-h= s-cos-type=3D"rich_text"><!-- Blip Insider Section --><div style=3D"line-he= ight:175%; background-color:#f9fafc; border:1px solid #e5e9f2; border-radiu= s:12px; padding:24px; margin:20px 0; font-family:Arial, sans-serif" bgcolor= =3D"#f9fafc"> <h2 style=3D"font-size:30px; margin:0px 0px 12px; font-weight:bold; color:#= ee2343; line-height:140%; text-align:left" align=3D"left"><span style=3D"co= lor: #425b76;">Blip Insider</span></h2> <p style=3D"line-height:175%">Today, consistent investment in brand-buildin= g is non-negotiable. </p> <p style=3D"margin:0; font-size:16px; color:#425b76; line-height:1.6"> = ;</p> <p style=3D"line-height:175%">Out-of-home advertising is a great way to do = just that. Mediums like billboards help strengthen your<strong> market posi= tioning, </strong>establishing your brand=E2=80=99s identity, values, and u= nique offerings. At the same time, they boost your <strong>sales funnel eff= iciency</strong>, reducing CACs and boosting CVRs over time. </p> <p style=3D"margin:0; font-size:16px; color:#425b76; line-height:1.6"> = ;</p> <p style=3D"line-height:175%">Too many acronyms? We=E2=80=99ll simplify it.=  </p> <p style=3D"margin:0; font-size:16px; color:#425b76; line-height:1.6"> = ;</p> <p style=3D"line-height:175%">Here are a few questions to ask to determine = if an OOH campaign aligns with your business goals: </p> <p style=3D"margin:0; font-size:16px; color:#425b76; line-height:1.6"> = ;</p> <ul style=3D"line-height:175%"> <li aria-level=3D"1">Do you need to establish more authority in your market= ? </li> <li aria-level=3D"1">Do your customers see your brand as trustworthy? = </li> <li aria-level=3D"1">Are you wanting to expand to new markets? </li> <li aria-level=3D"1">What events, seasons, or business milestones can you c= apitalize on? </li> </ul> <p style=3D"margin:0; font-size:16px; color:#425b76; line-height:1.6"> = ;</p> <p style=3D"line-height:175%">For the full run down of what to consider, ch= eck out <a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW= 4gjFKn2sW2tSW2SWDgt5CCvZXN63y6md5kvg8W50kH_H6lZ3q5W3D5DRF55VjQjVj9b_y5HPThF= W7v1gB-7vgMHHW6plxsN4NMZ2bW2KgFQ07hQ73fVP68QQ7yD0r5VGschm28R_dXW5lWxRR3_Dn3= wW7tQqkM49f_46W27f3GQ8Nq_PTW7-f_GD5-JcnWN2q87H8S11lnW7v1scF3Kn_8VN62vFhTZ3l= 6GW3nw1ZB2w0lj8N4W2Rk2kzWYNW82B40Q98wlVbW61CZ_P11XWSVW7711nX8TqRWPW9h4cDT62= S7xhW9c5PBx7CsjPqW29Yt0s5Sj57LW8JKxCt3T9cZFW3FnMSs1RmfFcW2y4zjC8hKVW5N6ykc1= BF_BKbW8Qb2G53FbjHrW8zd3Fz65-9b_W7p7jq47gG5RTW3VTGJ68vDfYtW6sqMHX77SBPLW1fH= k4v6-dl22f5HPjHs04" style=3D"color:#28c3c8" data-hs-link-id=3D"0" data-hs-l= ink-id-v2=3D"N/0leWFu" target=3D"_blank">our guide to evaluating an OOH str= ategy</a>.</p> </div></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_17576864421932" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr= esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0"> <tbody> <tr> <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font= -family:Arial, sans-serif; color:#666666; word-break:break-word; text-align= :center; padding:10px 20px; font-size:0px"> <a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW= 4gjFKn2sW2tSW2SWDgt5CCvZXN63y6mR5bRH4W69t95C6lZ3lvW4--TXk5XTLYCW8G00282j4_d= PW5bGf9068QpqQW7D4d1s8PbBKWV2JV8m2-SxcsW17QMNw6DhhNzW2twlSC2BTmMLM79v7fxcy9= 3N1mQYf1BBjQdW1hnq465lSBKdVkhBjt7-X7qgN33xF2qglwvmW2jTqfZ6NXBJnVQDWWM8TJfDj= Dr_76-N8SLN2S2nbSh05nmVsXRPW8nfKj0W4yyjbP7LDmzHVW_DSj5N1029W1SPFZT5cK9M6W3J= jjkS7MBcJYW9fHmYk96l9l5W3Jkk0H67wX8HW8xmbkQ6Bns-BW7cMMgc6f4HzwW88p_l17fxDvV= W6Drq025Dcd6fW1_f1vn5CW9FYW14WF5D8p75fHW7XCs_J60G4txT6KHH3v409gW4G-VsX3lmxb= QW5vhq3_933spMVcZJ7J6v-7z7W5X_BF443Llr4Vy7_3l7jsqh2f4y9ZPj04" target=3D"_bl= ank" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"Lr= 7t4qTU"> <img alt=3D"MarketingMeter" src=3D"https://adkom.media/hs-fs/hubfs/= MarketingMeter.png?width=3D800&upscale=3Dtrue&name=3DMarketingMeter= .png" style=3D"outline:none; text-decoration:none; border:none; max-width:1= 00%; font-size:16px" width=3D"400" align=3D"middle"> </a> </td> </tr> </tbody> </table></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17575092642= 422" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu= le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat= a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_= cos_wrapper_module_17575092642422_" class=3D"hs_cos_wrapper hs_cos_wrapper_= widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i= nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-= cos-type=3D"rich_text"><p style=3D"margin:24px 0px 12px; font-size:15px; co= lor:#444444; line-height:175%; text-align:left" align=3D"left"><span style= =3D"color: #666666;">We=E2=80=99ll share the results in our next issue.<br>= </span></p> <p style=3D"font-size:15px; line-height:175%"><span style=3D"color: #666666= ;">Last time, we asked you: <strong>What best represents your current marke= ting mix?<br></strong></span></p> <p style=3D"font-size:15px; line-height:175%"><span style=3D"color: #666666= ;">You said=E2=80=A6</span></p></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_17582091862881" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr= esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0"> <tbody> <tr> <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font= -family:Arial, sans-serif; color:#666666; word-break:break-word; text-align= :center; padding:10px 20px; font-size:0px"> <a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW= 4gjFKn2sW2tSW2SWDgt5CCvZXN63y6pj3dh8WW95jsWP6lZ3l5W44SDy46cYZ81N6jmgzHJKM9x= N4S1blP_x1W5VK9SZ46jJjxBVTGY8y1nlX81W4xtXFf7j-KRfW6M8vd99hklPlW12jWtW2wYKS0= W5g-CZb628xxLW87_vYf2NX_VHW54WkJv2dkLbdW4FcHZ81hk_-qW65CCJ85pkk96W2zgJXg4YH= MDMW4rNM9q2tpvhVW2kwZkr1fFm9qW9fDDVd55PcXLVvMK9v6KDM2NW7ghmqQ6rNTtdW9lWRWl7= Pzv7cW8pF_4Z75pBJsVRN7pm94zjVXW2318xR1myNtGW54bc8F42pSNTVCW5_88GMltTW13fRVM= 3l-ChkN9fS6kf1mJryW5J06yN1zB-3fN4kyy_nm1mfGN2thjtjDqYdhf1ZHywb04" target=3D= "_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2= =3D"cOGZwiyd"> <img alt=3D"Results" src=3D"https://adkom.media/hs-fs/hubfs/Results= .png?width=3D800&upscale=3Dtrue&name=3DResults.png" style=3D"outlin= e:none; text-decoration:none; border:none; max-width:100%; font-size:16px" = width=3D"400" align=3D"middle"> </a> </td> </tr> </tbody> </table></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17576877886892"= class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" = style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs= -cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non= e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align= :top" width=3D"100%"> <tbody><tr> <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#666= 666; font-size:0; word-break:break-word"> <p style=3D"font-size:1px;border-top:2px solid #EEEEEE;width:100%;mar= gin:0 auto;"></p> <!--[if mso]> <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0= " cellspacing=3D"0" style=3D"font-size:1px;border-top:2px solid #EEEEEE;wid= th:560px;"> <tr> <td style=3D"height:0;line-height:0"> </td> </tr> </table> <![endif]--> </td> </tr> </tbody></table></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:21px 20px 11px"><div id=3D"hs_cos_wrapper_module_1757342771= 90919" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo= dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d= ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h= s_cos_wrapper_module_175734277190919_" class=3D"hs_cos_wrapper hs_cos_wrapp= er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size= : inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-= hs-cos-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"colo= r: #425b76;"><!-- Closer Section --></span></p> <p style=3D"font-size:16px; line-height:175%; margin:0px 0px 15px; color:#3= 33333"><span style=3D"color: #666666; font-size: 15px;">Product teams today= are chock-a-block full of good ideas, but the best teams know that having = 10 priorities is as good as having zero priorities.<br></span></p> <p style=3D"line-height:175%"><span style=3D"font-size: 15px; color: #66666= 6;">The real advantage comes from keeping a narrow focus on the couple of f= riction points that matter most to your customers, then having the discipli= ne to say no to everything else. <br><br></span></p> <p style=3D"line-height:175%"><span style=3D"font-size: 15px; color: #66666= 6;">When you truly understand your users=E2=80=99 pain points, then tackle = those systematically, you build products that people actually love to use= =E2=80=94and will reliably purchase, because they just can't live without t= hem.</span><br><br></p> <p style=3D"font-size:16px; line-height:175%; margin:0px; color:#333333"><s= pan style=3D"color: #666666; font-size: 15px;">See you round the ol=E2=80= =99 inbox, </span><br><span style=3D"font-weight: bold; color: #425b76;"><s= pan style=3D"font-size: 15px; color: #666666;">Team Blip</span><br><br></sp= an></p></div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_175735116135634= " class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"= style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h= s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"no= ne" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-alig= n:top" width=3D"100%"> <tbody><tr> <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#666= 666; font-size:0; word-break:break-word"> <p style=3D"font-size:1px;border-top:2px solid #EEEEEE;width:100%;mar= gin:0 auto;"></p> <!--[if mso]> <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0= " cellspacing=3D"0" style=3D"font-size:1px;border-top:2px solid #EEEEEE;wid= th:560px;"> <tr> <td style=3D"height:0;line-height:0"> </td> </tr> </table> <![endif]--> </td> </tr> </tbody></table></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo= nt-family:Arial, sans-serif; font-size:15px; color:#666666; word-break:brea= k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_175735107378033= " class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"= style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h= s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos= _wrapper_module_175735107378033_" class=3D"hs_cos_wrapper hs_cos_wrapper_wi= dget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inh= erit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-co= s-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"font-size= : 15px; color: #666666;">Blip is making it easier for brands of all sizes t= o launch smart, streamlined, out-of-home campaigns in the places that matte= r <span style=3D"font-weight: normal;">most.</span> <br><br></span></p= > <p style=3D"line-height:175%"><span style=3D"font-size: 16px; color: #425b7= 6;"><span style=3D"font-size: 15px;"><span style=3D"color: #666666;">Curiou= s about sharing your digital ads to a network of 4,000 billboards nationwid= e?</span> <span style=3D"font-weight: bold;"><span style=3D"color: #ed1f45;= "><a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn= 2sW2tSW2SWDgt5CCvZXN63y6n63lYM-W6N1vHY6lZ3mFW7qrf--2GJzWnW7Rg4Y83_1vGPW1dvN= MV4zFs-6W5Lg0lv25dk3ZW6h5gSW1r1CYmW36NZr44wnkSFW1w8m_m2bP_kzW7L1wRQ7ZCB2kW5= xb7JJ6XCwn2W2D61Zc4S5j75W7bSh2J76Fr-9W4Jysdq3t8zlwW2nhk3Z6XFZPZVRY3cG5_VPPh= W1r8m-h6-WmPRN5tz07VGDDb_W5zND052SCtzhW1--4yV60JTwxW7Mpgbg5STDN7W58h43v5fHP= 1-W76L10j7Gf5LxW8J5PSR27zm9Mf18nj-804" style=3D"color:#ed1f45" rel=3D"noope= ner" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"WbYsfCZS" target=3D"_blank= ">Create an account</a></span> </span><span style=3D"color: #666666;">to ex= plore what OOH campaigns we can build with you. No spend required. </s= pan></span><br><br></span></p></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section-2" class=3D"hse-section hse-section-last" style=3D"pad= ding-left:10px; padding-right:10px"> =20 =20 <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; margin:0 auto; padding-bottom:20px; padding-top:20px"> =20 <!--[if (mso)|(IE)]> <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell= spacing=3D"0" role=3D"presentation"> <tr> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:20px; padding-top:= 20px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"width:600px"> <![endif]--> <div id=3D"column-2-0" class=3D"hse-column hse-size-12"> <div id=3D"hs_cos_wrapper_module-2-0-0" class=3D"hs_cos_wrapper hs_cos_wr= apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size= : inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-= hs-cos-type=3D"module"><table role=3D"presentation" class=3D"hse-footer hse= -secondary" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"fon= t-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496d= ; margin-bottom:0; padding:0"> <tbody> <tr> <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-= serif; font-size:15px; color:#666666; word-break:break-word; text-align:cen= ter; margin-bottom:0; line-height:135%; padding:10px 20px"> <p style=3D"font-family:Arial, sans-serif;font-size:12px;font-weigh= t:normal;text-decoration:none;font-style:normal;color:#23496d"> Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States </p> <p> <a data-unsubscribe=3D"true" href=3D"https://adkom.media/hs/prefe= rences-center/en/direct?data=3DW2nXS-N30h-zFW2HyVWk36hPs8W2MnQSb1ZpfNdW4tjp= kC3LPxw9W41S73F2nYjcXW3djv7T3CcqkmW2HH6zP3SPPm8W4cLyQY22TlmqW38rWJm3C7GZGW2= v-YvZ4ttYGhW2RwVwB47vDyhW3VLfGy2szhGqW4cj-j32zFkCgW4chN362TqFL0W1QB9lS3R15M= cW41rWTz366zMxW30H04h3SSlbbW3BTL8c1VjzZ2W1S3vGX3BQqdrW2RNx5h3ZV8Y3W2zGyxK2F= -DYnW3yRXnf3d9kJMW41rV-N3_vBRHW1L94g34pjPkQW43RtqQ3gdvVGW2-GNlT34FlwSW2CJmY= X3z8L23W23qLxP2MxKkRW3dkJQ-2RN-wfW3N_fzC3ZDTxYW3K3NvM47DgZCW2TdJ9X2PnzcWW3b= rM3Q43NC_YW2B2gVh1LmzDdW4hwVrJ3DZYNxW2WLth43ZFFYnW4tnZvq4fQWFhW3T6gtM2xxGk1= W2qS6pP22Tk29W24-LLC3VM7HJW2MDJRy2Yn6FzW4fQ4WR49M958W4mqVbk2B1WqNW3SBbjZ3Sy= 3vHW1Xp0xP3SL2V7W2sCRqH3H5DHvW1NpRx_4tp1gkW2ztV-S2zDq9_W2WFXyp3LJ7YnW3j6s1J= 3SZY-zf3P6HwH04&utm_source=3Dhs_email&utm_medium=3Demail&utm_co= ntent=3D381224008&_hsenc=3Dp2ANqtz-82--o1eNK79IEWvp1T7zBrY9w3uRdBWsVjFn= 4JJjDQ_LpG3JaY8Yk7cDEVpTvZHtvnfl4feaGaviJ0j3nOt7yZj5CkdA&_hsmi=3D381224= 008" style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; color= :#28c3c8; font-weight:normal; text-decoration:underline; font-style:normal"= data-hs-link-id=3D"0" data-hs-link-id-v2=3D"SFRZzEXk" target=3D"_blank">Un= subscribe</a> <a data-unsubscribe=3D"true" href=3D"https://adkom.media/hs/prefe= rences-center/en/page?data=3DW2nXS-N30h-zFW2HyVWk36hPs8W2MnQSb1ZpfNdW4tjpkC= 3LPxw9W41S73F2nYjcXW3djv7T3CcqkmW2HH6zP3SPPm8W4cLyQY22TlmqW38rWJm3C7GZGW2v-= YvZ4ttYGhW2RwVwB47vDyhW3VLfGy2szhGqW4cj-j32zFkCgW4chN362TqFL0W1QB9lS3R15McW= 41rWTz366zMxW30H04h3SSlbbW3BTL8c1VjzZ2W1S3vGX3BQqdrW2RNx5h3ZV8Y3W2zGyxK2F-D= YnW3yRXnf3d9kJMW41rV-N3_vBRHW1L94g34pjPkQW43RtqQ3gdvVGW2-GNlT34FlwSW2CJmYX3= z8L23W23qLxP2MxKkRW3dkJQ-2RN-wfW3N_fzC3ZDTxYW3K3NvM47DgZCW2TdJ9X2PnzcWW3brM= 3Q43NC_YW2B2gVh1LmzDdW4hwVrJ3DZYNxW2WLth43ZFFYnW4tnZvq4fQWFhW3T6gtM2xxGk1W2= qS6pP22Tk29W24-LLC3VM7HJW2MDJRy2Yn6FzW4fQ4WR49M958W4mqVbk2B1WqNW3SBbjZ3Sy3v= HW1Xp0xP3SL2V7W2sCRqH3H5DHvW1NpRx_4tp1gkW2ztV-S2zDq9_W2WFXyp3LJ7YnW3j6s1J3S= ZY-zf3P6HwH04&utm_source=3Dhs_email&utm_medium=3Demail&utm_cont= ent=3D381224008&_hsenc=3Dp2ANqtz-82--o1eNK79IEWvp1T7zBrY9w3uRdBWsVjFn4J= JjDQ_LpG3JaY8Yk7cDEVpTvZHtvnfl4feaGaviJ0j3nOt7yZj5CkdA&_hsmi=3D38122400= 8" style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; color:#= 28c3c8; font-weight:normal; text-decoration:underline; font-style:normal" d= ata-hs-link-id=3D"0" data-hs-link-id-v2=3D"qjPJqCop" target=3D"_blank">Mana= ge preferences</a> </p> </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div></div> </td> </tr> </tbody></table> </div> =20 <img src=3D"https://adkom.media/e3t/Cto/OM+113/ch67V04/VVvlQc6h5QCpW4gjFKn2= sW2tSW2SWDgt5CCvZXW63y67c3D8P13112" alt=3D"" width=3D"1" height=3D"1" borde= r=3D"0" style=3D"display:none!important;min-height:1px!important;width:1px!= important;border-width:0!important;margin-top:0!important;margin-bottom:0!i= mportant;margin-right:0!important;margin-left:0!important;padding-top:0!imp= ortant;padding-bottom:0!important;padding-right:0!important;padding-left:0!= important"></body></html> ------=_Part_282697_1228592644.1758209971072--