Return-Path: <1axbvdyo8yzrt20sq32ct6u2cmoa9xn7xc9wkj-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id SOg2DHe9wWgIjQAAchKAPA (envelope-from <1axbvdyo8yzrt20sq32ct6u2cmoa9xn7xc9wkj-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Wed, 10 Sep 2025 13:03:35 -0500 Return-path: <1axbvdyo8yzrt20sq32ct6u2cmoa9xn7xc9wkj-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Wed, 10 Sep 2025 13:03:35 -0500 Received: from bd77f7y.bf10x.hubspotemail.net ([143.244.89.76]:15397) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axbvdyo8yzrt20sq32ct6u2cmoa9xn7xc9wkj-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1uwPAM-00000000AVv-1vnw for info@sterlingcal.com; Wed, 10 Sep 2025 13:03:35 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz74503be4xtgzfdf0udj8j095x2lum0lf; Wed, 10 Sep 2025 18:03:23 GMT DKIM-Signature: v=1; s=hs1; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=bjb/6HR54QtEkSUxcnnewMEmY56y0ujFH+hNUJIR+Dw=; b=kb7iYU6W9pssPJ16l4xtbmlnN/5TQgvYXiaEqmQJhlxM+L1/4nQH+CsxRavqAa OT28cIR8X7rRvnNgqLdahcDyit6ujzIPWq+CWDOlFX6WtgZmDiWmI/R3mxYwgir k/unfdaKhTB+PVJqg3Gv5XHIDMy0t3Y2ayF5FD8uDJ+VsTAhKqg+K3OYucFNOl9 0/6rafFbsT72vhX3wrlmyc7sRBlWDt9cuiGQCJig2DXXa+2BrP8w+RMZR9HHkaq bv2jBQ5typnQNhAhcijCa5GvRe44RTM66WC9g5lDc7nRxcVkq/cJ2mr27tGvw03 Owxty8F6PJVoPBz8BCtm2FM3kpcA==; q=dns/txt; t=1757527372; x=1757790172; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=bjb/6HR54QtEkSUxcnnewMEmY56y0ujFH+hNUJIR+Dw=; b=gLmAX9z9swr2AQuzuo88YuEPVt/JL0BJOzLmnc8XDsKm3Wr/M+ZXq/u+7xrPw6 dGegXPZicgeOnVzNpudTv7errx24lA/M2LC67NicLuRGGa+UHvc3TAMVmtcomz2 tHL/TUFj9jVwMUCAg5/rpxQDamHehtSAKCnZn5ckLJzQOFzrbQ7gEJRpRA02EWg oXMB/rt/xEFyHIFU8V0ALw//bht+jyYq58Ntq5fJMo1OqjSpk1GJUFKYwDHJlQ4 AHKuQkb2HqdHQWKZGASR/7qgQBGoN/I4KchnimrzpefDsT0RNKujeJlRu0BHgKY fsMsmDmYR1qCoTdqWj6tXozVOL3g==; q=dns/txt; t=1757527372; x=1757790172; X-HS-Cid: 1axe2gdqm98nke67x5ihb78cugp9tei712uxa7 List-Unsubscribe: , Date: Wed, 10 Sep 2025 12:03:23 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1757527354353.051150a4-b01d-4df7-9783-dacae50b4ca3@bf10x.hubspotemail.net> Subject: marketers: stop proposing on the first date MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_219268_1806586018.1757527372366" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-0.6 X-Spam-Score: -5 X-Spam-Bar: / X-Spam-Flag: NO ------=_Part_219268_1806586018.1757527372366 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Your customers need multiple touchpoints before they=E2=80=99re ready to co= mmit. Hi Sterling, If you=E2=80=99re only focusing on bottom-of-the-funnel marketing, you=E2= =80=99re basically proposing on the first date. You=E2=80=99re jumping straight to asking for commitment=E2=80=94and totall= y skipping over that =E2=80=9Cgetting to know each other=E2=80=9D part that= builds actual trust and connection. Customers today want to go on an actual date. They want to see you in diffe= rent environments to build familiarity. They want dozens of touchpoints bef= ore they actually make a purchasing decision. So give them exactly that. =F0=9F=92=A1 The key to standing out in a saturated digital marketing lands= cape lies in a =E2=80=9Csmart marketing=E2=80=9D approach, which blends mul= tiple channels with brand recognition to build genuine trust. It=E2=80=99s not enough to show up 10 times in a row in the same person=E2= =80=99s Facebook feed. You need to build awareness and connect across chann= els to build deep, positive brand association. Today, that=E2=80=99s the on= ly way to get customers to say =E2=80=9CI do=E2=80=9D to your product, amon= g hundreds of alternatives. More on this below. In this edition: - =F0=9F=A7=85 Successful marketing strategies are all about the layers - =F0=9F=93=89 Are short-term gains stopping you from playing the long game? - =E2=9D=93 The OOH questions you should be asking - =E2=9A=96=EF=B8=8F How are you currently balancing digital and OOH? Today=E2=80=99s Deep Dive: Why Digital Ads Alone Don=E2=80=99t Cut It =E2=80=9CSmart marketing=E2=80=9D means aligning the right medium with the = right moment in the customer journey. As consumers are flooded with digital ads, they're left feeling fatigued, c= reating more opportunities to stand out with OOH channels. Leverage OOH channels=E2=80=94like digital billboards=E2=80=94to build bran= d awareness and prime audiences to be more receptive to digital ads down th= e road. Then, bring in other marketing channels to create a more comprehens= ive brand experience that feels natural, rather than pushy. =E2=80=9CYou can=E2=80=99t build trust on a monorail,=E2=80=9D says RJ. =E2= =80=9CIf you focus too much on one medium, you can build ad fatigue. People= don=E2=80=99t want to see you 10 times a day on their Facebook feed; that= =E2=80=99s slimy. A mix of channels is crucial to develop people on the cus= tomer journey.=E2=80=9D When a prospect sees a billboard, even if they don=E2=80=99t look too close= ly, they=E2=80=99re still subconsciously ingesting the logos, colors, and c= opy. So when the same ad surfaces on their phone later on, their brain take= s an extra second to recognize and evaluate it. Those extra seconds are where decisions are made. =E2=80=9CIn this sharper elbowed environment, where it=E2=80=99s harder to = win in the bottom of the funnel with things like Google and Meta ads, marke= ters are forced to look upstream,=E2=80=9D RJ adds. =E2=80=9CThey=E2=80=99r= e realizing that to increase ROI at the bottom of the funnel, they=E2=80=99= ve got to pay a lot more attention to the top and middle.=E2=80=9D Read more about our =E2=80=9CABC=E2=80=9D approach to smart marketing in ou= r latest marketing strategy playbook (https://adkom.media/e3t/Ctc/OM+113/ch= 67V04/VVpc-H60YWH5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx57W3l5QzW8wLKSR6lZ3nKW6KyTh= m6kzcmZW38ntXr1QSP0WW2QdKXq3rh_QnW8yhzfc2f4SYhN6cQd6GZPwPZW9jbJrq1JpQSgW8Sk= t4V1d5QC7N5BnF_vyJNXcW5_3fdv2H89NsW3g3Cb-9kxfZkW2NN4g44DTVCtW6bMdbq3VWgwKW2= VRwLV3pM6QnW1Wvxrr5YfkySW2816S786bgq0W5VB3T6586LgzW8lb_G-9hLdYhW53yvKg2tCJ3= lW6JlRlB6_41YmW6fSL472nYWpzW1f24Bk4X6846W98XD3C1PdSpXW2pkfWS7rQgrZW6C241x7G= J0vbW8Jbmt263Lvy5W8nzK7N67x-3yW2BWblS3bP2CRW8S3z7M17x19qf782xwg04 ) . In the Flow A thing or two it=E2=80=99s worth knowing a thing or two about. - =E2=9E=A4 The industry obsession with short-term gains is making you pick= the wrong marketing channels. (OAAA (https://adkom.media/e3t/Ctc/OM+113/ch= 67V04/VVpc-H60YWH5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx58b3l5QzW95jsWP6lZ3mzW5LS9Z= J626ynQW4T7DQb3Vm3l-W84VvpL8WscRsW4Y9wys4gHZ5NW2fkWXZ1zbq1CN7gf86DrlLZrN6MM= bgdF9szWW91Z3xH6Cvp-ZW2gZ1cc8NL9PNW9dF_tv1p_YK-VT3Fpb738QrvVmGLC94KSWQdW40b= QbP5m_XZlW3RsCKD8QtYZhW5VzLFt5sg8lvW1PLH3r4SbgkmW2lnF2q5n6rcNW9lcH6t87sdbWW= 4l_c_g7BH4rNW6V9NQt425_ZZVHSXYB1RW2s7W51Z-6Y4qymFsW2fXysl4NrNpDW4VHp5-57mb1= WVNWmTQ1NhkDxW2vSgYL70-995W4l8VSG3WK-BlW4tsYmg54p2hWW6MLxZM8NGvm2W4462-37-V= gmff1t9Bx-04 ) ) - =E2=9E=A4 A new state law is imposing a 10% sales tax on online marketing= services=E2=80=94part of a growing national trend. (AdAge (https://adkom.m= edia/e3t/Ctc/OM+113/ch67V04/VVpc-H60YWH5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx57j3l= 5QzW7lCdLW6lZ3q4N4lsHMf4QHVzW8-sKy22cTNl3W4-xRlg3nmkMvW58sbhb2Wl_07N180MXDm= wvY-VTK55s6NJRF6V2w-y063FqcCW1mBGwS1Tc4RlW4ky4Q06zxzvyN8qW3KcQXLnQW8P_DMS8z= 0GNQW6wp8wt6Lk231W3dvW-y95gpk0W3F4rq_79fS66Vw5rh-74554_VnQR3t9dGWZTW2XgqV91= SWRhWW5sp6QP4ZltmtW6P_cyG2YKDqtW3pMlT648chxLW4RW8814PK547VYyWp91mMvgtW38hsw= y5Yms81W2R1Gs07ckmyHf8L42tF04 ) ) - =E2=9E=A4 In the new era of advertising, tech and creativity are closer t= han ever. (The Drum (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVpc-H60YWH= 5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx57j3l5QzW7lCdLW6lZ3lsW3kLf386VTd-kW43lfxZ6MG= rLtT9_5c7Pp4VyVRzN1C3_5Z-nMhznDY8Tl9XW2G1P6X27pF3XN8P2500-dblkW1jgcv91Bn1t4= N21xK0g2WCH_W7tcGyv79khM1W5jFV487Ng2DNW4qMX6f1hLW2vW23wFBb44RMzrW2qytbV1wLl= c8VT1BbS5trbN4W1MQX6P1jgQM_W5wqwKX7RfyQvW4fknhR1Jzr2ZW1TQsCV19fkZyW6kHLPg2m= cjslW37FpJr6xF5wMW4LGhJp4wcCgZW3bmSJC5lDQZmW6RRfB-5Xg92Jf6tDm3b04 ) ) Blip Insider Today, consistent investment in brand-building is non-negotiable. Out-of-home advertising is a powerful way to do just that. Mediums like bil= lboards strengthen your market positioning, establish your brand=E2=80=99s = identity, values, and offerings=E2=80=94while also improving funnel efficie= ncy by reducing CACs and boosting CVRs over time. Too many acronyms? We=E2=80=99ll simplify it. Here are a few questions to see if OOH aligns with your business goals: - =E2=9C=94 Do you need to establish more authority in your market? - =E2=9C=94 Do your customers see your brand as trustworthy? - =E2=9C=94 Are you looking to expand into new markets? - =E2=9C=94 What events, seasons, or business milestones can you capitalize= on? For the full rundown of what to consider, check out our guide to evaluatin= g an OOH strategy (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVpc-H60YWH5= W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx58b3l5QzW95jsWP6lZ3p1VVT4Zk7G61GnW8QKxm21JS8z= cW8Jb5t35f7BkkW5FskDw986YzyW1JKtqX2y0n6xW9cz3Wh6V4LP3W8R04LV1Zyf7ZW92ghCP1c= vqpbW3jtqW-1SxFlrW8X_Wj44sKz9vW1V3X0S6hbJ9ZW4sdZJQ7gt-0fW1Nll5z7dNr-wW1bmRW= p1Xc2F6N2XsHq7D3f7TW8mTRz_1gtQv4W2sH5YL4hWZFTW8-sNgd2NxH5lW2TJXhh6wY5zpW4fZ= BcL6D0Zx6W2-5-j629PYTCW8wwMPC13hYRGW3_y94M4JGdKRW2PsxlH6NmSSQW6nkq1-2sh3hLW= 5ZVFQ445LRPtW8Cx6zr7J1hq4W23NQff1tDR8rW8d9NSb2BJl53V6tL-t4rnn93f4ZymWd04 ) = . Last time, we asked you When testing out a new marketing channel, how much = budget do you commit You said... (4) (https://adkom.media/e3t/Ctc/OM+113/ch= 67V04/VVpc-H60YWH5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx57W3cscvW8wLKSR6lZ3mFW3vyLZ= r2kkykHW8FGqH72hstBSW4ffFJ54Tg00RVk8LZX8RZs00N1KzDM_RTDdZN58TvDpb1t1rW7W0Jk= Z8p0xWFW8tkBS_5dvPJJW5kFYMc3txZb5W1qNm089ldCxFW4kpS3433Qc1mW494KNQ2mQX69VrW= FmJ7NyY_cW2QgDRb3RZhZ5W6FSDBV3yCgVQW4LC94P5xFPxrW4vXxBV1RgYRyVSk1-D22NgYdN3= fLq5Sb82YZW82LMBq3d5jswW4Ztd101vBrJ0W2grG6J6znJywW4BMB_n5CRz-kN8Lskkg8PRp0W= 3yXnKk2Xm76XW20f8B65Pjk57VffZ_98lRjSTW53d-8X1yZY5qf6MtcMR04 ) We=E2=80=99ll share the results in our next issue. Last time, we asked you: When testing out a new marketing channel, how much= budget do you commit? You said=E2=80=A6 Digital marketing is more crowded and more expensive than ever. Don=E2=80= =99t spend your time duking it out with all the other players stuck competi= ng at the bottom of the funnel. The real winners will be the brands who can step back, build trust across m= ultiple touchpoints, and create marketing systems where channels work toget= her in concert, not just as solo acts. See you round the ol=E2=80=99 inbox, Team Blip Blip is making it easier for brands of all sizes to launch smart, streamlin= ed, out-of-home campaigns in the places that matter most. Curious about sharing your digital ads to a network of 4,000 billboards nat= ionwide? Create an account (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVpc= -H60YWH5W92x0BW7qkJn8W5ZD33c5ChzyfN8Qx56K3l5QzW69sMD-6lZ3lLW3rTfhl1h7Y5YVqp= QKy6sV8XmW41Xv-w6f-nKyW2P5zHV12r0-1W8VmCPg8WPtkpW17KbJ-4Tb_xGW93fbPr4tRW1kW= 4PvHXt1t5hMHW4g6zrf9hCzmmW2lB1-J5GCwGxVx04_X2x-Bh0Vq5TTK7Vy7FcW7B4gkQ4QQ04l= W7c0PYc8t7HFwW6pw9Bv5rCLFDW74X45G7nlT1xW7HYF6C1F0t-QW4tP3lQ2KRkzbW4Jz71K5l6= vFbV680Cx6xfFlSf4QKxR804 ) to explore what OOH campaigns we can build with = you. No spend required. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-MRW34pscJ45qgJjW3C0BDV49TN9BW3VWt9X4ktCZtW45xtxJ43N_h8W4knCjF2-dY7D= W3H5J-q24Q8xKW3DSMWc49M7ZrW1LB-jl2PsJnfW3d84F62MTCg_W3QQsxX45xVSrW4cQD0V4cC= n1hW1QgZgd25jDglW2Wp8RY25hpdHW4pJ_Gw3bq105W365rcn1_dF5KW2xJPDG4rpHL6W3JWzpY= 30mjmGW2MXr2R4rCtd_W2MTZ3Y3brk8KW215TKN49BLy0W4tBnjC4tqgH2W2Rksx31S9Kk2W34v= q3D383vsTW1Bq2KK30zzqsW2FKXkB25fm3jW1Vk0Rx2sRt5CW4rF_cW3Zt9WBW2WqqZb3NGNzwW= 1YW_pW3QQsszW45wJp82nSHxYW251CHp30HmnkW4k8y7k2MT83sW32BCpB3jdLHJW366fDp1NBp= LSW4hHC9S2HSjlBW2xML862Rs7lGW3yXS5Q34FKZ1W3D_-ff2xNvNlW3g7Y9S2HBB24W22XCcF4= fym3RW1LGMw747sWFmW3V-bd947ksRPW1ShC_W3_TvX6W3LWp-81N3VwMW1VgxSL38Cb42W3XJM= Pd2WvFZvW1L9x8K2CVRTBW3dpqfx3K4CVfW1SwFXz2WzlZhf2vPxsx04&_hsenc=3Dp2ANqtz-8= rJ5DX9seyKp2XY2cCSWBHQowCBtu7Ii56ffMsOAJLec4ucLfFENORzySgbbaso5ylUiK_y9jG9E= csRpxrD8hEfl-HWg&_hsmi=3D379956848 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-MRW34pscJ45qgJjW3C0BDV49TN9BW3VWt9X4ktCZtW45xtxJ43N_h8W4knCjF= 2-dY7DW3H5J-q24Q8xKW3DSMWc49M7ZrW1LB-jl2PsJnfW3d84F62MTCg_W3QQsxX45xVSrW4cQ= D0V4cCn1hW1QgZgd25jDglW2Wp8RY25hpdHW4pJ_Gw3bq105W365rcn1_dF5KW2xJPDG4rpHL6W= 3JWzpY30mjmGW2MXr2R4rCtd_W2MTZ3Y3brk8KW215TKN49BLy0W4tBnjC4tqgH2W2Rksx31S9K= k2W34vq3D383vsTW1Bq2KK30zzqsW2FKXkB25fm3jW1Vk0Rx2sRt5CW4rF_cW3Zt9WBW2WqqZb3= NGNzwW1YW_pW3QQsszW45wJp82nSHxYW251CHp30HmnkW4k8y7k2MT83sW32BCpB3jdLHJW366f= Dp1NBpLSW4hHC9S2HSjlBW2xML862Rs7lGW3yXS5Q34FKZ1W3D_-ff2xNvNlW3g7Y9S2HBB24W2= 2XCcF4fym3RW1LGMw747sWFmW3V-bd947ksRPW1ShC_W3_TvX6W3LWp-81N3VwMW1VgxSL38Cb4= 2W3XJMPd2WvFZvW1L9x8K2CVRTBW3dpqfx3K4CVfW1SwFXz2WzlZhf2vPxsx04&_hsenc=3Dp2A= Nqtz-8rJ5DX9seyKp2XY2cCSWBHQowCBtu7Ii56ffMsOAJLec4ucLfFENORzySgbbaso5ylUiK_= y9jG9EcsRpxrD8hEfl-HWg&_hsmi=3D379956848 ) ------=_Part_219268_1806586018.1757527372366 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable marketers: stop proposing on the first date =20 =20 =20 =20 =20 =20 =20 =20
Your customers need multiple touchpoints before they=E2=80=99= re ready to commit.
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Hi Sterling,

If you=E2=80=99re only focusing on bottom-of-the-funnel market= ing, you=E2=80=99re basically proposing on the first date.

You=E2=80=99re jumping straight to asking for commitment=E2=80= =94and totally skipping over that =E2=80= =9Cgetting to know each other=E2=80=9D part that builds actual trust= and connection.

Customers today want to go on an actual date. They want to see= you in different environments to build familiarity. They want dozens of to= uchpoints before they actually make a purchasing decision.

So give them exactly that.

=F0=9F=92=A1 The key = to standing out in a saturated digital marketing landscape lies in a =E2=80= =9Csmart marketing=E2=80=9D approach, which blends multiple channels with b= rand recognition to build genuine trust.

It=E2=80=99s not enough to show up 10 times in a row in the sa= me person=E2=80=99s Facebook feed. You need to build awareness and connect = across channels to build deep, positive brand association. Today, that=E2= =80=99s the only way to get customers to say =E2=80=9CI do=E2=80=9D to your= product, among hundreds of alternatives.

More on this below.

In this editio= n:

  • =F0=9F=A7=85 Successful marketing strategies are all abo= ut the layers

  • =F0=9F=93=89 Are short-term gains stopping you from play= ing the long game?

  • =E2=9D=93 The OOH questions you should be asking<= /p>

  • =E2=9A=96=EF=B8=8F How are you currently balancing digit= al and OOH?

To= day=E2=80=99s Deep Dive: Why Digital Ads Alone Don=E2=80=99t Cut It

=

=E2=80=9CSmart marketing=E2=80= =9D means aligning the right medium with the right moment in the c= ustomer journey.

As consumers are flooded with digital ad= s, they're left feeling fatigued, creating more opportunities to stand out = with OOH channels.

Leverage OOH channels=E2=80=94like digit= al billboards=E2=80=94to build brand awareness and prime audiences to be mo= re receptive to digital ads down the road. Then, bring in other marketing c= hannels to create a more comprehensive brand experience that feels natural,= rather than pushy.

=E2=80=9CYou can=E2=80=99t build trust = on a monorail,=E2=80=9D says RJ. =E2=80=9CIf you focus too much on one medi= um, you can build ad fatigue. People don=E2=80=99t want to see you 10 times= a day on their Facebook feed; that=E2=80=99s slimy. A mix of channels is c= rucial to develop people on the customer journey.=E2=80=9D

When a prospect sees a billboard, even i= f they don=E2=80=99t look too closely, they=E2=80=99re still subconsciously= ingesting the logos, colors, and copy. So when the same ad surfaces on the= ir phone later on, their brain takes an extra second to recognize and evalu= ate it.

Those extra seconds are where decisions = are made.

=E2=80=9CIn this sharper elbowed enviro= nment, where it=E2=80=99s harder to win in the bottom of the funnel with th= ings like Google and Meta ads, marketers are forced to look upstream,=E2=80= =9D RJ adds. =E2=80=9CThey=E2=80=99re realizing that to increase ROI at the= bottom of the funnel, they=E2=80=99ve got to pay a lot more attention to t= he top and middle.=E2=80=9D

Read more about our =E2=80=9CABC=E2=80= =9D approach to smart marketing in our latest marketing strategy playbook.

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In the Flow

A thing or two it=E2=80=99s worth knowing a thing or two about.

  • =E2=9E=A4 The industry obsession with s= hort-term gains is making you pick the wrong marketing channels. (OAAA)
  • =E2=9E=A4 A new state law is imposing a= 10% sales tax on online marketing services=E2=80=94part of a growing natio= nal trend. (AdAge)
  • =E2=9E=A4 In the new era of advertising, t= ech and creativity are closer than ever. (The Drum)

Blip Insider


Today, consistent investment in brand-building is non-negot= iable.

Out-of-home advertising is a powerful way to do just that. Mediums like= billboards strengthen your market positioning, establish your brand=E2=80= =99s identity, values, and offerings=E2=80=94while also improving funnel ef= ficiency by reducing CACs and boosting CVRs over time.

Too many acronyms? We=E2=80=99ll simplify it.

Here are a few questions to see if OOH aligns with yo= ur business goals:

  • =E2=9C=94 Do you need = to establish more authority in your market?
  • =E2=9C=94 Do your cust= omers see your brand as trustworthy?
  • =E2=9C=94 Are you look= ing to expand into new markets?
  • =E2=9C=94 What events, se= asons, or business milestones can you capitalize on?

For t= he full rundown of what to consider, check out our guide to eval= uating an OOH strategy .

We=E2=80=99ll share the results in our nex= t issue.

 

=

Last time, we asked you: When tes= ting out a new marketing channel, how much budget do you commit?

You said=E2=80=A6

3D"Last

Digital marketing is more crowded an= d more expensive than ever. Don=E2=80=99t spend your time duking it out wit= h all the other players stuck competing at the bottom of the funnel.=

The real winners will be the brands = who can step back, build trust across multiple touchpoints, and create mark= eting systems where channels work together in concert, not just as solo act= s.

See you round the ol=E2=80=99 inbox, <= br>Team Blip

Blip is making it easier for brands of all sizes t= o launch smart, streamlined, out-of-home campaigns in the places that matte= r most. 

 

Curious about sharing your digital ads to a network of 4,000 billboards= nationwide? Create an acco= unt to explore what OOH campaigns we can build with you. No spen= d required. 

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Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Un= subscribe Mana= ge preferences

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