Return-Path: <011101993120e0e2-d897ed89-0c30-4139-a36c-1dd6179e6707-000000@us-west-1.amazonses.com> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id mCC1KBHNwGjGigkAchKAPA (envelope-from <011101993120e0e2-d897ed89-0c30-4139-a36c-1dd6179e6707-000000@us-west-1.amazonses.com>) for ; Tue, 09 Sep 2025 19:57:53 -0500 Return-path: <011101993120e0e2-d897ed89-0c30-4139-a36c-1dd6179e6707-000000@us-west-1.amazonses.com> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 09 Sep 2025 19:57:53 -0500 Received: from e242-7.smtp-out.us-west-1.amazonses.com ([23.251.242.7]:36435) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_CBC_SHA256 (Exim 4.98.1) (envelope-from <011101993120e0e2-d897ed89-0c30-4139-a36c-1dd6179e6707-000000@us-west-1.amazonses.com>) id 1uw99l-00000002d20-0sv6 for info@sterlingcal.com; Tue, 09 Sep 2025 19:57:53 -0500 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=g7w4tqhtwzwqs7tsy5jnrr5gebcbnocj; d=cold.marketing.padbc.com; t=1757465862; h=Date:To:From:Reply-To:Subject:Message-ID:List-Unsubscribe-Post:List-Unsubscribe:MIME-Version:Content-Type; bh=O8RxSI2iPSunoXywgDw9wFvjjhHLQvuGQx1oskkknw4=; b=Gw2VaN5btaJz8OW2AAfkGT9uq8YHElyI2Ay1ZeqhGpT6exwfDboC+3W5S6ftu+2p LIRNjVm5SmzGV61nuj0Gu4r5hGi6MDWVeGiGKpc5wypr+mLmhrDPZojSfBR5x/Istgu BaxS2oV1rPYOqYsYuoH1xY40q5Oe2293Bf4xyB5zvv6b41LWrVB+204j4FFzhmgbPZl VS1M5BBxdCDyputoPgm1tlGe88MguXox/v6V/g3Wg0EUxERFAQpickzV+ATx4fNdwsm Nao4ApndyiAmhV9ffxnsQK/b+Dp8DgQ+AasXi9rF3TblFl5gRMRvI5KZgk6sY/DNZQL +kG0cG1SIg== DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=th56fxceawp6wyoy6vlgnav4xsxoa5ue; d=amazonses.com; t=1757465862; h=Date:To:From:Reply-To:Subject:Message-ID:List-Unsubscribe-Post:List-Unsubscribe:MIME-Version:Content-Type:Feedback-ID; bh=O8RxSI2iPSunoXywgDw9wFvjjhHLQvuGQx1oskkknw4=; b=QjbkgxOmo+SIx13lPel3RcWwelJZq/UBbidnJlk9Do6ILbjrV4JH1Jw0Io/HURjq EV/p+tcw0UjtjsgmQr4TXa3ReyApqhW9Mu5IncjO3oqBHryLNvMO6HZjPUjc70Lu6pD 44cG/xAnUhuSkF3ayzp2CW7o1WcDIxvxl28w+I5Q= Date: Wed, 10 Sep 2025 00:57:42 +0000 To: Sterling Construction & Development From: Francisco Padilla Reply-To: Francisco Padilla Subject: Why your local business needs TikTok Ads (It's not what you think) Message-ID: <011101993120e0e2-d897ed89-0c30-4139-a36c-1dd6179e6707-000000@us-west-1.amazonses.com> X-Mailer: Sendy (https://sendy.co) List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: Precedence: Bulk MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="b1_b76fb97a72aedb5d0cd543735973dcb2" Feedback-ID: ::1.us-west-1.1g1bBuF+jnY7hQKpPPDRf2jaXje0jSXHrwyANBESXGQ=:AmazonSES X-SES-Outgoing: 2025.09.10-23.251.242.7 X-Spam-Status: No, score=1.3 X-Spam-Score: 13 X-Spam-Bar: + X-Spam-Flag: NO This is a multi-part message in MIME format. --b1_b76fb97a72aedb5d0cd543735973dcb2 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Hi Sterling Construction & Development, Ever think about using TikTok for your local business but have no idea where to start? A lot of business owners think TikTok is just for viral dances and memes. But the reality is, it's a powerful tool for attracting local customers. It's like a plan so simple it couldn't possibly fail... like a Monica Geller cleaning schedule. For those who don't know, Monica from the sitcom Friends is famous for her obsessive need for order and cleanliness. Her cleaning schedule is a running joke on the show because it's so meticulous and foolproof. Just like her routine, a smart TikTok ad strategy is a highly structured and efficient system that delivers predictable results every time. With over a billion active users, TikTok lets you connect with hyperlocal audiences already near your business, ready to become paying customers. You don't need to be a video expert; you just need to know how to use the platform smartly. This is a step-by-step guide to launching your first TikTok ad campaign and seeing your business grow: Set Up Your TikTok for Business Account First things first. You need a TikTok for Business account to run ads. It's free and gives you access to the TikTok Ads Manager, the platform for managing your campaigns. Action: Go to the TikTok for Business page and sign up. Then, connect your personal TikTok account to access your existing videos. Define Your Campaign Goal What do you want to achieve with your ad? Choose a clear objective that aligns with your business goals. For local businesses, the most common objectives are: Reach: Show your ad to as many people as possible in your area. Traffic: Send people to your website or a booking page. Lead Generation: Collect contact information (like emails or phone numbers). Create Your Local Audience This is the key to a local business's success on TikTok. Instead of targeting the entire country, you segment your audience by location. Action: In the audience section, select your city, ZIP code, or a specific radius around your business. You can add interests (like “fast food” or “gyms”) to make your ads even more relevant. Design Your Video (It doesn’t have to be perfect) The video is the most important part of TikTok. Don’t stress—you don’t need a professional production. Authenticity sells more than perfection. Use a strong hook in the first 3 seconds. Show your business: location, products, employees, or customers enjoying themselves. Use trending audio: TikTok is audio-driven, choose popular songs or sounds. Add a clear CTA: “Come visit us,” “Call to book a reservation,” or “Click to see our menu.” Launch Your Campaign and Measure Results Once you have your video and audience ready, launch your ad with a small budget to test what works best. Action: Set a daily or total budget. Launch the campaign and after a few days, check results in the Ads Manager. Adjust as needed. TikTok can be the boost your local business needs to attract new customers and stand out from the competition. Don’t miss this opportunity. A business without a digital strategy is as frustrating as living with Monica Geller and being told to use a coaster on a coaster—it’s just a lot of unnecessary work with no clear payoff. Stop guessing and start growing. Get a free audit of your ad campaigns and find out if you qualify to claim our 30 days of advanced marketing strategies. Let us show you how we can specifically help your business generate more predictable sales and achieve sustainable growth. 👉 Book Your Free Audit To your continued growth, Francisco Padilla Founder Padilla Business Consulting Helping businesses turn followers into customers Unsubscribe here --b1_b76fb97a72aedb5d0cd543735973dcb2 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 8bit Why Your Local Business Needs TikTok Ads

Hi Sterling Construction & Development,

Ever think about using TikTok for your local business but have no idea where to start? A lot of business owners think TikTok is just for viral dances and memes. But the reality is, it's a powerful tool for attracting local customers. It's like a plan so simple it couldn't possibly fail... like a Monica Geller cleaning schedule.

For those who don't know, Monica from the sitcom Friends is famous for her obsessive need for order and cleanliness. Her cleaning schedule is a running joke on the show because it's so meticulous and foolproof. Just like her routine, a smart TikTok ad strategy is a highly structured and efficient system that delivers predictable results every time.

With over a billion active users, TikTok lets you connect with hyperlocal audiences already near your business, ready to become paying customers. You don't need to be a video expert; you just need to know how to use the platform smartly.

This is a step-by-step guide to launching your first TikTok ad campaign and seeing your business grow:

  1. Set Up Your TikTok for Business Account
    First things first. You need a TikTok for Business account to run ads. It's free and gives you access to the TikTok Ads Manager, the platform for managing your campaigns.
    Action: Go to the TikTok for Business page and sign up. Then, connect your personal TikTok account to access your existing videos.
  2. Define Your Campaign Goal
    What do you want to achieve with your ad? Choose a clear objective that aligns with your business goals. For local businesses, the most common objectives are:
    • Reach: Show your ad to as many people as possible in your area.
    • Traffic: Send people to your website or a booking page.
    • Lead Generation: Collect contact information (like emails or phone numbers).
  3. Create Your Local Audience
    This is the key to a local business's success on TikTok. Instead of targeting the entire country, you segment your audience by location.
    Action: In the audience section, select your city, ZIP code, or a specific radius around your business. You can add interests (like “fast food” or “gyms”) to make your ads even more relevant.
  4. Design Your Video (It doesn’t have to be perfect)
    The video is the most important part of TikTok. Don’t stress—you don’t need a professional production. Authenticity sells more than perfection.
    • Use a strong hook in the first 3 seconds.
    • Show your business: location, products, employees, or customers enjoying themselves.
    • Use trending audio: TikTok is audio-driven, choose popular songs or sounds.
    • Add a clear CTA: “Come visit us,” “Call to book a reservation,” or “Click to see our menu.”
  5. Launch Your Campaign and Measure Results
    Once you have your video and audience ready, launch your ad with a small budget to test what works best.
    Action: Set a daily or total budget. Launch the campaign and after a few days, check results in the Ads Manager. Adjust as needed.

TikTok can be the boost your local business needs to attract new customers and stand out from the competition. Don’t miss this opportunity. A business without a digital strategy is as frustrating as living with Monica Geller and being told to use a coaster on a coaster—it’s just a lot of unnecessary work with no clear payoff.

Stop guessing and start growing. Get a free audit of your ad campaigns and find out if you qualify to claim our 30 days of advanced marketing strategies. Let us show you how we can specifically help your business generate more predictable sales and achieve sustainable growth.

📞 Book Your Free Audit

To your continued growth,

Francisco Padilla
Founder
Padilla Business Consulting
Helping businesses turn followers into customers

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