Return-Path: <1axboqesuqys2b9m7eignm9dplrieoboy04w7n-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id 4EYGKFecuGiEoA8AchKAPA (envelope-from <1axboqesuqys2b9m7eignm9dplrieoboy04w7n-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Wed, 03 Sep 2025 14:51:51 -0500 Return-path: <1axboqesuqys2b9m7eignm9dplrieoboy04w7n-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Wed, 03 Sep 2025 14:51:51 -0500 Received: from bd77gdb.bf10x.hubspotemail.net ([143.244.90.13]:56967) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axboqesuqys2b9m7eignm9dplrieoboy04w7n-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1uttWJ-00000004IYq-0EoQ for info@sterlingcal.com; Wed, 03 Sep 2025 14:51:51 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz7450zgmwdgmaecmbozf93e6w3i4nve0i; Wed, 3 Sep 2025 19:51:40 GMT DKIM-Signature: v=1; s=hs1; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=pPkvi42Jh5KimPP32t7H00OISdb+4BGLNKv3iN0Wmd8=; b=dgrvlEGH2+t4fNXPIpw2aaQE26RWmRAyp7jSS81xfCQWu1WUSCyJehe+aPzIUF sV0t4P8sVDL51T0yBv8tLvIY+hKItRB1qCqSK9XuAG26N6KlAEC/ekMC+L6Kawj 6L9NpdyEqI30hfyQ7bghOz3PiiFk8t1jOKbcVh6Fcv7AF2aMrcWfijQYAtswmYt YET/EZNxZjW+P4lHbGfJIVvvSlKwtScnh+phW0EkhEullX6cYrmDKzQivf6UwHa SBm+alMTDH9HmfBGS/4kyX6cENlTBcZ1aq71XlRTTRO1qp5Ttp2RClOsn0pEVi9 5/MekR4euE7z5+Z81b6yvcjc3DFQ==; q=dns/txt; t=1756929100; x=1757191900; DKIM-Signature: v=1; s=hs1-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=pPkvi42Jh5KimPP32t7H00OISdb+4BGLNKv3iN0Wmd8=; b=Oxk+WTM/gRQvrK1+Mah8a71iPZYusCdkZHB5/y9yKoVRbV/Ya+RoY+9fvgWt+V yQdDlIBt/YSGpIB4rlRkpSTucgT7sXb63Sl0VDwZn9IWwsR27OeBtR3VtG/0Tj1 2aEXW7LOvJgaezjqDjLzs7DOMmKtDlupPPE2JfP8sPp0pD/tySguJ+NUexKFTng F0OhCXLEpyfUTCaTap0KQSxwxrk995nLt5RSoy5t5GZGCnUa2KamaJ2XVtYB10N 9SVlYH8jL9MyPcAnuYJPc0bk1VPYWjrYpymbtLL7pl3v6O8ev3m/VSRQz+svi4O PypPglpBY56LybMuoawDrxUlrZFw==; q=dns/txt; t=1756929100; x=1757191900; X-HS-Cid: 1axfhpa1y01svhy80duulkx8vvjs43660uoxlv List-Unsubscribe: , Date: Wed, 3 Sep 2025 13:51:40 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1756929098382.8b7c6fa8-2f23-4f00-92bc-8931a8e50fa0@bf10x.hubspotemail.net> Subject: the right marketing medium, at the right moment MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1693725_593544133.1756929100314" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-0.6 X-Spam-Score: -5 X-Spam-Bar: / X-Spam-Flag: NO ------=_Part_1693725_593544133.1756929100314 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable A framework to avoid overwhelm and choose the marketing channels that work = best for you today. Oh hi there, and welcome to Funnel Vision: the newsletter for marketers in = dire need of better advice than, "Why don't we just go viral?" You may not recognize us because our new logo is so distractingly cool. But= deep down, we're still the same ol' Blip newsletter you subscribed to back= in the day. To our veteran subscribers: Thanks for sticking with us as we evolve. We pr= omise to return the favor. To our newcomers: Welcome to the fold. We can't wait to give you the house = tour. TLDR: New name, new look, same helpful info. Like a framework for deciding = what marketing channel you should focus your time and $$$ on, when there ar= e about a million to choose from. More on that below. In this edition: =F0=9F=8E=AF How to pick the right marketing channel for your audience =F0=9F=8F=86 Why long-term brand building beats out quick wins =F0=9F=8F=93 How a pickleball gym sold 50% of memberships before opening =F0=9F=92=AC Share: How do you allocate budget to marketing experiments? Today's Deep Dive: Choosing Between (Too Many) Marketing Channels Setting your marketing strategy today is kind of like walking into a Target= for toothpaste, then leaving two hours later with a throw pillow, a Twilig= ht poster, three candles=E2=80=A6and zero toothpaste. We get so distracted by different options, we forget to spend our money on = what really matters. In marketing land, this looks like haphazardly spending money on digital ad= s, Tik Tok influencers, and skywriting. All things that could work in theor= y, but don't pan out in practice if you don't have a framework for choosing= between them. The question every marketer is tasked to answer right now is: How do I most= effectively move my ICP (ideal customer profile) along the user journey, f= rom "unaware" to "ready to buy"? The answers come when you can map the right advertising medium to specific = spots along that journey. Blip COO RJ Schultz shares his framework for identifying what channel is be= st, based on where your customers are in their customer journey. Check it o= ut in our full marketing playbook. Read Full Marketing Playbook (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWr8-V67Sp_5V173SL1Q_3wNW5SJqyG= 5C0L6FN5bb0h-3l5QzW7lCdLW6lZ3l4W5QZshZ4WHHGQW30QplM4bPM3-W5mMyZW2B8DTbW7NBz= LD1hTlBwW36Zkfz8FgfTPW59sQlR3K7ZkzW1Cd8K936d9cbW6PD3586DHp34W25M1Vc7PJLtmW3= 948KT3Cl6prW3-83YS8HD9BWW25jHx93-tgnTW5vmCyg55xnfYW1Krqqs2SHLkVN4cGd5b72_bz= W6T3qzr2qMpK9W73tjVM27VmV5W1qntgN3PScRXW4J_l7y8Kb0CvW70x9mv1FG8hPW7s0smd2Xn= 5PkW5kDRym1L5t93W5hZxqK59Sg2-V7ffGP303HTnf6DNkbs04 ) Blip Insider When The Picklr (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWr8-V67Sp_5V17= 3SL1Q_3wNW5SJqyG5C0L6FN5bb0hH3l5QzW6N1vHY6lZ3mdVql-Jb1KkdWzW1QD5245T-NKLW1k= -bq-55ftx0N1lsjtxCG1Z5W5_Jt0S7dCcCXW8cqk4q8T2z-lW2w8Fzn9gC0zqW5cpHdh2tbqzXV= QV4ls2ts0MYW9dpw3152Js2lN4MlSSM4MM6SW1725428yw0p4W6szKQ08wjlZBW7QyFmc4b-NMk= N1PfbPqnQk__W5Nbvw09lrXzyW9gSJw47SrVkmN7RpFchKllXhW4dK-fs1rsTLsW6919pm2d6Lz= nW4Nw0sS2YKg4yW31PYnM8DnlG1f8vcWBg04 ) , a new pickleball gym, was getting = ready to open its doors, they knew that as an emerging brand they needed to= focus on awareness. They decided to launch an out-of-home marketing strategy prior to their gra= nd opening=E2=80=94and as a result pre-sold 50% of their gym memberships vi= a billboards alone before they even opened their doors. Today, new Picklr franchises are required to spend 50% of their ad budget o= n out-of-home marketing prior to breaking ground, because they know it's a = successful channel for new member signups. Check out our interview with Maxwell Hill (https://adkom.media/e3t/Ctc/OM+1= 13/ch67V04/VWr8-V67Sp_5V173SL1Q_3wNW5SJqyG5C0L6FN5bb0hH3l5QzW6N1vHY6lZ3mdVq= l-Jb1KkdWzW1QD5245T-NKLW1k-bq-55ftx0N1lsjtxCG1Z5W5_Jt0S7dCcCXW8cqk4q8T2z-lW= 2w8Fzn9gC0zqW5cpHdh2tbqzXVQV4ls2ts0MYW9dpw3152Js2lN4MlSSM4MM6SW1725428yw0p4= W6szKQ08wjlZBW7QyFmc4b-NMkN1PfbPqnQk__W5Nbvw09lrXzyW9gSJw47SrVkmN7RpFchKllX= hW4dK-fs1rsTLsW6919pm2d6LznW4Nw0sS2YKg4yW31PYnM8DnlG1f8vcWBg04 ) , The Pick= lr's Senior Manager of Membership Revenue, on how he thinks about out-of-ho= me marketing for franchises. Maxwell Hill, Senior Manager of Membership Revenue at The Picklr (https://a= dkom.media/e3t/Ctc/OM+113/ch67V04/VWr8-V67Sp_5V173SL1Q_3wNW5SJqyG5C0L6FN5bb= 0h-3l5QzW7lCdLW6lZ3lNVdvwGQ1sbhggW7d41tT3Qbr8sW72sHHp1SWSSFW7qJ6qK7fdjfHW12= _Vp93FCvbyW5Hdpqs4qGkk0W2gnfbd7NdpRYW71jzJH2hfLvqVX-fxJ40bl7YW1q0KT3622XySW= 5nSzhT7d10N2W78dlSp7RGyNfW6l00Hz7p7FvkW6-D2nB3KmvlLW2Zylxv4p0bwKW7njFQJ1YRB= 5hW5tB83x74vZGwW8n4y5H845nB9W7sktcD93CYlgW6Lg35l4QClR3W5Lmncn3RMQfVW6glqRK6= TgKQ-W3Gdb-Y5_H4JfW8zQf8M5dKbxjf4kHjqR04 ) Marketing Meter Poll (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWr8-V67Sp= _5V173SL1Q_3wNW5SJqyG5C0L6FN5bb0h459_KHW5BWr2F6lZ3p_W3ztRGH1DQMd0W1cjsYD15h= YMdW35q_Yy5jK5LMW92Yz--813BcjW8VjnbB9kmrTdW4LLn4B8zXJZNW68Xvsn46YSprVSNWWN8= jJFL6VQ6F5t7zlbGPW1b_PCl6V6gQVW1Bmnk88ftNlvN9hY1-fML369W3QHg2Y4vBNLRW6nqNht= 8t-whwW8TyNJM566R0jW7lyyKH4MqBxxW8_lxkw33fvXpW1NpXmv6_8QKLW4V5wvf4ZjdrpN4vJ= 5Wr2Gbj-N1fRkL-bLJldW5G9hlt3f5qLrW7Hh4Gz2ZX8_bW8vQq-p22FC4fW5xMVll8N-SfGW2C= XqVd6qGGkTW4LpjBQ57x-sLVtWcSq3w5zKvW7fr-T57Y51G9W4rx8yL39DDc0W4kQLJy3kpv3wW= 1LzFMm64r8z5VWgfrQ2-cjvPN55vk40fxTCnf8QtcYC04 ) Marketers today have more options for where to spend their time and money t= han ever before. (Seriously=E2=80=94no one had to decide between TV spots o= r TikToks 10 years ago.) Analysis paralysis is real. But if you can truly understand what your custo= mer journey looks like, you can easily make decisions about where to meet p= eople, and when. See you round the ol' inbox, Team Blip Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-zSW4rrMvl3P8kQfW3Vt_R11TZXK-W4fsHY83XV0NkW3JPNfB49jNH5W49sPcT2Hzmm4= W3Fcc2W2WJ1w8W3ZG5kV45DvRhW2nRtRr3GW1n0W2Mvxkd43GPlLW3K4cF01_2LQqW4kKtvf4pC= _ZVW3dyPcB47nhGNW4kJdvs1_bCxPW4mnnr-3zktPvW2x_dgK219zZFW1L8l2L4fLNhCW47xdK-= 25nRW2W1QdWXy2zw7G5W3Cdfy73ZPGnkW3C8XzC3DMjVzW4kddgj3g9DH3W1Zd2NV3QQWBgW2WF= 7Tp2sDJ29W1Sl4g13bcCKJW1--WCZ2nWbxFW2xH4ZF2Ft3-cW21s5zl2RljwXW4ffrPn3QDPgHW= 3QKQVB1LjGR9W3jgl-63XGlfSW2PK01b3W1xh1W47wrrK2KJ-z7W1Bw23Y4cL1JLW4ktbzS21qq= 42W3d8Yx_3H7mPMW2FrRbl2TBLRSW1W-75Q1Ngl-XW1NG9f02r3BJ7W2WNCLG3R0gs4W43VTG84= cNbXXW2TyKht3b8Jp5W3QQW8325mXnrW2MxdNs24__dGW2YJb4S2TKSRBW2HFXV71_dLhdW2Tz_= yS1X6rhJW1ND5LZ2w1txCW4cs2xP38yjwCW3dxtVw34Ch18f4cJ1yx04&_hsenc=3Dp2ANqtz-9= MptYcn_pdklREQkEu3_qoKpV5sKqAXVe_wEp76ggJfKFbDJBrq2_PAWxjk_iFcTgugyTMxH1j4M= u7hHCoy8BQ6P6X7A&_hsmi=3D378896044 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-zSW4rrMvl3P8kQfW3Vt_R11TZXK-W4fsHY83XV0NkW3JPNfB49jNH5W49sPcT= 2Hzmm4W3Fcc2W2WJ1w8W3ZG5kV45DvRhW2nRtRr3GW1n0W2Mvxkd43GPlLW3K4cF01_2LQqW4kK= tvf4pC_ZVW3dyPcB47nhGNW4kJdvs1_bCxPW4mnnr-3zktPvW2x_dgK219zZFW1L8l2L4fLNhCW= 47xdK-25nRW2W1QdWXy2zw7G5W3Cdfy73ZPGnkW3C8XzC3DMjVzW4kddgj3g9DH3W1Zd2NV3QQW= BgW2WF7Tp2sDJ29W1Sl4g13bcCKJW1--WCZ2nWbxFW2xH4ZF2Ft3-cW21s5zl2RljwXW4ffrPn3= QDPgHW3QKQVB1LjGR9W3jgl-63XGlfSW2PK01b3W1xh1W47wrrK2KJ-z7W1Bw23Y4cL1JLW4ktb= zS21qq42W3d8Yx_3H7mPMW2FrRbl2TBLRSW1W-75Q1Ngl-XW1NG9f02r3BJ7W2WNCLG3R0gs4W4= 3VTG84cNbXXW2TyKht3b8Jp5W3QQW8325mXnrW2MxdNs24__dGW2YJb4S2TKSRBW2HFXV71_dLh= dW2Tz_yS1X6rhJW1ND5LZ2w1txCW4cs2xP38yjwCW3dxtVw34Ch18f4cJ1yx04&_hsenc=3Dp2A= Nqtz-9MptYcn_pdklREQkEu3_qoKpV5sKqAXVe_wEp76ggJfKFbDJBrq2_PAWxjk_iFcTgugyTM= xH1j4Mu7hHCoy8BQ6P6X7A&_hsmi=3D378896044 ) ------=_Part_1693725_593544133.1756929100314 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable the right marketing medium, at the right moment =20 =20 =20 =20 =20 =20 =20 =20
A framework to avoid overwhelm and choose the marketing chann= els that work best for you today.
=20
=20 =20
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3D"Blip-logo-red-solid2x"
=20
=20 =20
=20
=20

Oh hi there, and welcome to Funnel Vision: the newsletter for marketers in dire need of b= etter advice than, "Why don't we just go viral?"

=20

You may not recognize us because our new logo is so distr= actingly cool. But deep down, we're still the same ol' Blip newsletter you = subscribed to back in the day.

=20

To our veteran subscribers: Thanks for sticking with us a= s we evolve. We promise to return the favor.

=20

To our newcomers: Welcome to the fold. We can't wait to g= ive you the house tour.

=20

TLDR: New name= , new look, same helpful info. Like a framework for deciding what marketing= channel you should focus your time and $$$ on, when there are about a mill= ion to choose from. More on that below.

=F0=9F=8E=AF How to pick the right marketing channel fo= r your audience
=F0=9F=8F=86 Why long-term brand building beats out qui= ck wins
=F0=9F=8F=93 How a pickleball gym sold 50% of membershi= ps before opening
=F0=9F=92=AC Share: How do you allocate budget to marke= ting experiments?

=20
=20

Setting your marketing strategy today is kind of like wal= king into a Target for toothpaste, then leaving two hours later with a thro= w pillow, a Twilight poster, three candles=E2=80=A6and zero toothpaste.

=20

We get so distracted by different options, we forget to s= pend our money on what really matters.

=20

In marketing land, this looks like haphazardly spending m= oney on digital ads, Tik Tok influencers, and skywriting. All things that c= ould work in theory, but don't pan out in practice if you don't have a fram= ework for choosing between them.

=20

The question every marketer is tasked to answer right now= is: How do I most effectively move my ICP (ideal customer profile)= along the user journey, from "unaware" to "ready to buy"?

=20

The answers come when you can map the right advertising m= edium to specific spots along that journey.

=20

Blip COO RJ Schultz shares his framework for identifying = what channel is best, based on where your customers are in their customer j= ourney. Check it out in our full marketing playbook.

=20

=20
=20

Blip Insider

=20

When The Picklr, a = new pickleball gym, was getting ready to open its doors, they knew that as = an emerging brand they needed to focus on awareness.

=20

They decided to launch an out-of-home marketing strategy = prior to their grand opening=E2=80=94and as a result pre-sold 50% o= f their gym memberships via billboards alone before they even opened their = doors.

=20

Today, new Picklr franchises are required to spend 50% of= their ad budget on out-of-home marketing prior to breaking ground, because= they know it's a successful channel for new member signups.

=20

Check out our interview wit= h Maxwell Hill, The Picklr's Senior Manager of Membership Revenue, on h= ow he thinks about out-of-home marketing for franchises.

Marketers today have more options for where to spend thei= r time and money than ever before. (Seriously=E2=80=94no one had to decide = between TV spots or TikToks 10 years ago.)

=20

Analysis paralysis is real. But if you can truly understa= nd what your customer journey looks like, you can easily make decisions abo= ut where to meet people, and when.

=20

See you round the ol' inbox,
Team Blip

=20
=20
=20 =20
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Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Un= subscribe Mana= ge preferences

=20
=20 3D"" ------=_Part_1693725_593544133.1756929100314--