Envelope-to: info@sterlingcal.com
Delivery-date: Fri, 11 Jul 2025 07:57:09 -0500
Message-ID: <2e973bd0-14fe-4aae-97a7-c92edf5d2737@go-morford-dmc-info.com>
From: Kenneth Morford <kenneth@go-morford-dmc-info.com>
To: info@sterlingcal.com
Subject: The $30,000 Mistake Most Contractors Make
Content-Transfer-Encoding: quoted-printable
Date: Fri, 11 Jul 2025 12:56:53 +0000
Content-Type: text/plain; charset=utf-8
MIME-Version: 1.0
X-MS-Exchange-AntiSpam-MessageData-ChunkCount: 1
X-MS-Exchange-AntiSpam-MessageData-0:
	=?utf-8?B?MTZ6Wm9vUmFjQS9qSnNaODh5L2J2TnJCTTMzT2VxRmdZais2ZlV6RlI0VSt3?=
 =?utf-8?B?a1ZTQVJWaGIzcVR3bitERWNReDJiMlhyNksrWkpKcWxXNHYzbUNxV2NtYStj?=
 =?utf-8?B?SlJ6OXdJVUtjeDR0RzluVENCVXROL0JHbVlYM3RnLytjWTNYWmdRVkE0dGR4?=
 =?utf-8?B?MTlPdTk4RXlDc3lsUFdtZ0Voc0krNVJmVjlCaUFsMG5ra1IybkJnTzV6Y05W?=
 =?utf-8?B?UzhGdG0xOGI5RDhZZHdnVnp3dHA2am80MW5BR1JSdWhOUkw5Z3Z5RXNMS1hy?=
 =?utf-8?B?VkFjN0VLNFRKVzkxaFN2WXNRdExlOERzS01PN1BCdVA3Nlo0OElNVUJweEhW?=
 =?utf-8?B?MS9rNThQOVc3eUF1b2RENkRtdHAxaHZzN212TlhHUVhEZXdvR0pqUFB0OGIz?=
 =?utf-8?B?TW5WM1NBekdiOWxwZ2pMQUd2RllxUS8vWUFHVXRVSkVjZDBnZDQrRVVSRXhw?=
 =?utf-8?B?clZRYjJSaGxhU0VGdTFQL0JsQ3FMSGUxN0Fwd1puSGMrZnZ5RTNvZCs1YXhX?=
 =?utf-8?B?WkR5MmczMmFXcmpXMGg3aytzRm43TVk3a1AyTzgySi9BQ2wvTE5vUU5WT1M5?=
 =?utf-8?B?K3NaaXozL25pamtkZTZ0V05oNnQ1YU9FalVEeFRYZWFabk8zV1RZbzFLN3NU?=
 =?utf-8?B?OFN6UlpiWWtrcDduMkRNcHR2TzFlbXA3bDRPNGlKb21uSndrREdNYXdJME5h?=
 =?utf-8?B?ck4vdjZraGhtbTdNd3NBMktrb2hnSGVQVHFXRmtBOG00YS9pVkJnTWp6bDBM?=
 =?utf-8?B?KzROWnZCTzMxMjI0allOK3E1SThRSTdJMEZ4dHN1N296b3FZOU8rUFUxQUxP?=
 =?utf-8?B?Q05SbWd3d2kxcCswOU1iaCtuNkkvZ1k3WkJMUldPOUhuY3dmQnUxR2J4VXJi?=
 =?utf-8?B?L2Y2ZmI2U0tCM1A5amxTSGlmU3Z5UStkdnJSYTlMK1RHa3dJTm9WcHBLV2Vu?=
 =?utf-8?B?MGJGRkg5cjBjcW5aR1JRSGVuei9qTi9FVU56NVo3UEhOV3BNUzdXek1BK2tC?=
 =?utf-8?B?ZlZqYUYrNzh4MXFWU25sOVFuQndsNVRBQkJiS1hrVjBLS2hyUVh3c1pMOXow?=
 =?utf-8?B?a09EV0daakxReG5mbFFuUi9YMHBXQ1lqd3lmOGpkckF0NlVuakxUY09GczF5?=
 =?utf-8?B?dWZ4WDhSZUlzbWwyMjZ6Y1lmRXJXMUhyM1hNVy9yeHR4S1NpbjFkcWh6bldl?=
 =?utf-8?B?MXRMUFRsdXU2SHVsMXFmYUtlU24zdDlpT21ZcVlYWEZDUUY1ZEY0dGN6QUVP?=
 =?utf-8?B?VE90ZjZXWFJuQ1VmOWgvcTJYU0pSZTRMMnhjZjFmZHNPbnRnZ2tDUVl0OVpm?=
 =?utf-8?B?UkhId3VCOFJJVDErbjg5cFV1anpQbm1PcFBZUWcxc0xBUi9pbTB0bHdpTC9E?=
 =?utf-8?B?TVRHZzhySHd1eHg3M1cxbVF2aEJuSDU2cnVvb3RmUkZpMTdnR2lvYzQ0L082?=
 =?utf-8?B?bmFva0pKOU5wU01iQ1c5QWppRE1pMmFrR0tySWREWVlJbWw0OUdvYlhOdmx5?=
 =?utf-8?B?QTUrRC8xYXgweFk5NndQOU1ZaEw1a3BDQ2ZxSWo2T2JJbHh4dlhxcUU1SkUy?=
 =?utf-8?B?anJWQU01d1h2TFNPcUZLREpSUHdDR0ZjQWtsMTM2RVJWQ2V4UTdlZWpOQ2JI?=
 =?utf-8?B?VlppZFZVUEFPU1F0MGw1UWwyZytUcHdzc2YxZ3I3SFlVWXJBMFJseU5mR2pW?=
 =?utf-8?B?dlAwZDlxU1J1M0R5b29kWFZZMHlSR09iYjY0OFlkZk9RbC9qTFVBSExrYnVt?=
 =?utf-8?B?VkQwVndFN3FSc0pHSlc5c3Q5ekJjTVJKNXJ0VzkvMTd6UEQ2aWZpS3V1UVlJ?=
 =?utf-8?B?RWpWN0d4QnIvUjRXYUJuUUJZQzVvUjUyYnlwb3lRcmIxMUFkeUVRQ1Voa0xZ?=
 =?utf-8?B?YXd1R1BHL0xqMW5MdVZibUZjSFZDaytWbUJuWVRYM2dsN1lqaTF4RjBJU09B?=
 =?utf-8?B?S3dIQ0UyWGpLSnpQb2lraUplWlNpeXZqb25DRlBPMXFHWU9uVG9tNURjKzdK?=
 =?utf-8?B?d1R1SUp2YnpwRGVib1BoclMxeUpheVNlZmplSUVVOFlWMTdOTWN5Nyswdk1u?=
 =?utf-8?B?U3B5U2l2ajNsQkJSejlIeWpSMDJZa1FhNjlEOGl5SjNRZmkxQmtKdDhIZGRz?=
 =?utf-8?B?ck1wd1MrZm1rWVdDREplaEVPaGp0aG4zWEY3VG1pelgwUmU2aTV3UWRvR1BK?=
 =?utf-8?B?blE9PQ==?=
X-OriginatorOrg: go-morford-dmc-info.com
X-MS-Exchange-CrossTenant-Network-Message-Id: 2dece28a-55d9-429b-4928-08ddc07a6954
X-MS-Exchange-CrossTenant-AuthSource: LV3PR12MB9185.namprd12.prod.outlook.com
X-MS-Exchange-CrossTenant-AuthAs: Internal
X-MS-Exchange-CrossTenant-OriginalArrivalTime: 11 Jul 2025 12:56:54.3465
 (UTC)
X-MS-Exchange-CrossTenant-FromEntityHeader: Hosted
X-MS-Exchange-CrossTenant-Id: ba0b212a-3209-4fa5-8b3d-7617c9bf92bd
X-MS-Exchange-CrossTenant-MailboxType: HOSTED
X-MS-Exchange-CrossTenant-UserPrincipalName: twQ8d21+2BPYQyMF6d3XmwYcQ4/QqAcp525IMz6ZULZ+GTjVMcvanOdrqd4tL7BeGidC+ihzLQNaT0FeMJ92NNG42XszIoA6Q+AYCQwRu04=
X-MS-Exchange-Transport-CrossTenantHeadersStamped: MN0PR12MB5740
X-Spam-Status: No, score=-3.4
X-Spam-Score: -33
X-Spam-Bar: ---
X-Spam-Flag: NO

Sterling Construction,
Here=E2=80=99s a quick lesson:
If you=E2=80=99re like most construction or remodeling pros, you probably f=
ocus on getting new leads.
But did you know 60=E2=80=9370% of your potential revenue is hiding in lead=
s that already came in... but
never converted?
That=E2=80=99s the $30,000 mistake =E2=80=94 ignoring old leads that still =
want the work done.
Our Lead Reactivation System fixes that by automating strategic follow-up t=
o:
- Rebuild trust
- Reignite interest
- Re-open conversations that lead to jobs
Want to stop leaving money on the table?
Let's set up a demo for you.
Talk soon,
Ken Morford
Morford Digital Marketing & Consulting