Return-Path: <1axck1dikjczkhfskt9a6isurzwejd8bhk9uzn-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id yEvHLmxKSGiPwwcAchKAPA (envelope-from <1axck1dikjczkhfskt9a6isurzwejd8bhk9uzn-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Tue, 10 Jun 2025 10:08:28 -0500 Return-path: <1axck1dikjczkhfskt9a6isurzwejd8bhk9uzn-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 10 Jun 2025 10:08:28 -0500 Received: from bd77gdc.bf10x.hubspotemail.net ([143.244.90.14]:8535) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axck1dikjczkhfskt9a6isurzwejd8bhk9uzn-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1uP0aR-00000002BAO-49t7 for info@sterlingcal.com; Tue, 10 Jun 2025 10:08:28 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz745zzw7x1sakkakc8s3ui6qz8y26ycwa; Tue, 10 Jun 2025 15:08:17 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=x/+L3PLgTRZOXHr5MkdiwE9gc+nZxei2oBWCNtxqTag=; b=teO5oMnrkMECd7nJeLNCZgKSTHbzekK9sNQ2QTU0rAHgKzCxsjhzqa1YF/tb0C SiEmcj1RSYk7za7FaT3DkyRf0/EziTWs8M00Wi+gsKwKyhOgC7F/KNdjgY1I/jK bwJ9OQReVCStKZEPa29HL856i6KdwHufFbCnCdeNIw9Y1brgz8pWPhb3e2v+fPb O0Z2i8vVvG/L//oCDI+pruIS8pcJqJemBxrBF4nsCX5zAVH5cHLOtVMNlPIWW4u VkcmBAxrjQW7MmuwBGTIhYxuKl7vinWK6mLIya5Az1bsseskPUQc7IBwIAFFpYy FDKISDK92vZ4UcztT2ldr8Z1nt2w==; q=dns/txt; t=1749568097; x=1749830897; DKIM-Signature: v=1; s=hs1-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=x/+L3PLgTRZOXHr5MkdiwE9gc+nZxei2oBWCNtxqTag=; b=B4IsR96nmfLfkSEchywpLW1hNIDG7eh+UKNtX5UVh2hCpsfuATgcmZGXEwbjLW fdJfqr0TPlEr6tCcvEpyUDuFyI3v6Lu1V/TPGQAD6y62+t4gpGnE2Gn4+BM2rBX aB2/qMymshMFae1Uoz8+b4V/moPEvcU2pfWjz4Bv7WQ5Z4/tqkGUtOVwPvJ3yjk dH+dMlzvnZr7hkaYniZQRKMdCydneSYPiaGkKCvyI8oMRXBV34UPLBMSppnPQge 5CQhHGySv9aTPjIodQ6C6CbCaWAkKlpS6NX46QjtmUFl/ufCRQS3LDHMtethcqx L0iheAd62qRa1L9rSBho762I1eXg==; q=dns/txt; t=1749568097; x=1749830897; X-HS-Cid: 1axftbwrq9yrb3cinufbswabesqcndipfe7z73 List-Unsubscribe: , Date: Tue, 10 Jun 2025 09:08:17 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1749568096809.7cef3a0a-68e7-41e6-ae0b-c6092983f4e4@bf10x.hubspotemail.net> Subject: =?utf-8?Q?Say_this,_not_that._You=E2=80=99ve_got_3_seconds.?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_682556_890536799.1749568097005" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_682556_890536799.1749568097005 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Plus, our list of brands turning heads with OOH this season. Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. From Business to Brand: Turn Ads Into Brand Equity You invest in ads. You track clicks. You fiddle with copy. But no matter ho= w good the product is, it doesn=E2=80=99t matter if your brand doesn=E2=80= =99t stick. And let=E2=80=99s be honest: most ads just don=E2=80=99t leave = a lasting impression. That=E2=80=99s where brand lift comes in and where billboards shine. This b= log walks you through how to use DOOH (digital out-of-home) to turn casual = viewers into repeat buyers and build a brand they talk about. You=E2=80=99l= l learn: =E2=9C=85 What brand lift really is =E2=9C=85 How to measure it without guessing or overspending =E2=9C=85 Why digital billboards outperform other channels for recall & rec= ognition =E2=9C=85 How to design ads people can=E2=80=99t ignore =F0=9F=91=89 Read the full blog: How to Boost Brand Lift With Billboards (h= ttps://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5xF= 6nPN1vWRsT3l5QzW8wLKSR6lZ3n4W1-b5cQ8CHkHXMD50YykjR1hW5CBCvR2r3wC6W7Yg7Mh2Sn= 8KSW2kLmqx9lPBXCW1D5r_V4qH4CGN5j4JnfDZQCKW4wm3K84hXYgyW8Xn7Zc3jLKsKW1gws232= ZhVwWW6_r7k953mC03W5vgHBL6cLqfxW7x44gJ6sm0DbW7FrhmG8rlZv-W63tHCG7ddZKPW5tM9= mS3TCDpsN4v-WMnH64qbW4GlQ0n2xZwJvW7Jzdb88YG8DsW1gHvFr47CyrSW1G-q4c8j1ChvF4T= ZTPwCP6KW8Zt_Rk3k_1jVW74hWfd18_yBCW6ytGXy8nJHGhW4HZhq68LdKDKVTvh7n2pFvJRW84= YKFt8TDh_jf7X0rz004 ) Explore More Insights (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5= xF6nPN1vWRsT3l5QzW8wLKSR6lZ3n4W1-b5cQ8CHkHXMD50YykjR1hW5CBCvR2r3wC6W7Yg7Mh2= Sn8KSW2kLmqx9lPBXCW1D5r_V4qH4CGN5j4JnfDZQCKW4wm3K84hXYgyW8Xn7Zc3jLKsKW1gws2= 32ZhVwWW6_r7k953mC03W5vgHBL6cLqfxW7x44gJ6sm0DbW7FrhmG8rlZv-W63tHCG7ddZKPW5t= M9mS3TCDpsN4v-WMnH64qbW4GlQ0n2xZwJvW7Jzdb88YG8DsW1gHvFr47CyrSW1G-q4c8j1ChvF= 4TZTPwCP6KW8Zt_Rk3k_1jVW74hWfd18_yBCW6ytGXy8nJHGhW4HZhq68LdKDKVTvh7n2pFvJRW= 84YKFt8TDh_jf7X0rz004 ) =F0=9F=93=8DLocation Spotlight: Salt Lake City, UT Market Highlights - High commuter traffic on I-15 and I-215 corridors - Young, family-oriented population with strong local loyalty - Dense pockets of retail, healthcare, and education demand - 14 Blip signs across Salt Lake City and surrounding areas Best Fit Businesses - Orthodontists & pediatric dental clinics =E2=80=93 family demand is high,= especially in suburban areas - Outdoor recreation brands & ski shops =E2=80=93 align perfectly with Utah= =E2=80=99s four-season activity culture - Local private schools & charter academies =E2=80=93 education is a top pr= iority for many families - Mid-tier restaurant chains & drive-thrus =E2=80=93 car-heavy culture with= appetite for convenient dining Explore More Locations (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5= xF6nPN1vWRr-3l5QzW6N1vHY6lZ3pxW6xqK-Z47DBY5W1--QkG51Kbl1W1zbyT62n6-7rW2bHtC= n6kHDzTW20RNL-6GLCVyW8n20Ml5XhR_CW61qMw75WL86hW36RWhQ7fLr28W8qJNH58-K-TTW6x= _gth4MXdK_W2rMSnc3HL572W6QWmWX4Q5HLnW6_SgkQ1Q6m-mN7jqjN3fYffJW7fN9YZ45jGgpW= 7plgPl87cYcDW7-s42M3JJ5PXW7wYwnw45TvsrW6bsrMY4_F2Q9W5949qs72-VNgW7GWcK35Cvl= nJW2_jgr068RSJxf6-C3tg04 ) =F0=9F=93=8C Tactic of the Week: How to Write Billboard Copy They'll Remember Let=E2=80=99s start with the obvious: if someone can=E2=80=99t read your bi= llboard in 3 seconds, it=E2=80=99s a wasted impression. No long sentences. = No fluff. No explaining your whole business. Just one thing: What=E2=80=99s= in it for them? Feature vs. Benefit A feature tells people what you do. A benefit shows them how life gets bett= er with you. See the difference? Bad (feature-heavy): - Serving customers since 1992 - Full-service dental care for the whole family - Experts in HVAC repair Good (some benefit, still vague): - Back on the road fast - Tooth pain ends here - No more sweating. We fix it fast. Best (benefit with clarity + emotion): - Cold air. Clean fix. Summer the way it should be. - Your kid breathes easier. So do you. - We exorcise tooth demons. Forever. Stop + Stick: How to Hook and Hold Attention A strong hook taps into something your audience already feels, fears, or wa= nts and says it louder than they would. And the stick? That's where you mak= e it meaningful. Curiosity-Based: Still baking in June? Crank the cold by tonight. Emotion-Based: Your ex=E2=80=99s lawn looks better. Outshine him by next weekend. Identity-Based: Real moms don=E2=80=99t wait in lobbies. Text in. Stress out. Your Questions, Solved. How will I know if my copy is effective? You don=E2=80=99t need a focus group to know if your copy=E2=80=99s working= . Great billboard lines echo on the phone, in meetings, and online. Here's = some telltale signs: 1. You=E2=80=99re getting organic feedback=E2=80=94calls, mentions, or mess= ages that repeat your billboard language 2. You can say the line once, and your team finishes it 3. After 4=E2=80=936 weeks, you see a spike in website traffic, especially = from the new location Fuel for Your Next Big Idea Good Culture=E2=80=99s =E2=80=93 Taste the Obsession (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5= xF6nPN1vWRrn59_KHW5BWr2F6lZ3llW7G4Bwm3flVx6W99zp3M2SdRf5W84Qmpp17lVZSW95fH9= B5T6y6GV4m3vg9gPJCzVrxSDN7FFCpWW5p21pp9hCv52N7Ssdy6ggXVJW7jWpPP5LV2yVW8GjfC= H4nj7myW6VYLMl5SJltXVFvFDY2-97j4N5q9BQ5bvMwqW5HjjXb6H7JH7W81YqqV5M07KxW3qvX= pN7f-3d7Vy-rZ631H0C4W84VX9648JVqNW2vBWxh8SkQd9W9m0V1Y7lMHz-W85nMrb1dlcCJW39= 210b19CDmSW1yqkXJ6qBl80W5_TJtd984p3rW3LzT3G1-V6qhW4YGzmj4-6NwVW7r_nBM1y1m8z= W2vFmmj42x5k4N8J_PGyLP4pCW1Jm5T03g1NbnW6q3F6K3ZNJG_W8CJM427BWFlXW7srDQ399Tm= jdW5G0Djk8QMQlRdFD7K804 ) Oura =E2=80=93 Give us the Finger (https://adkom.= media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5xF6nPN1vWRrn59_= KHW5BWr2F6lZ3nvN5P7Rw1znTKkW8j6d8c2-dJpWW6K1_WF58h-wVN8BPljD8PDK_V5Jw918VdS= lSW7V8rkZ7L6XkmVWdLKz2QW_85W7zYXnd1j9sy7W1fQ0H04xV1qWW7v0dm33fmv6fW5WlpLy4Q= 8VK8W1CPkv68GMSdBN2K3hxq98v67MvDsxqJwK9_W82-KX_21_gpmN6vV3h063wk2VKyFqG45kQ= KcW1t0jSC3HfPT3W6gS3pT2nqSMMW4kh2m350F6l5W50WLh62y3GVYW2b02JT3JlppPVhVFj96H= NQB4W6WbLk97n2qhPW1MwPQZ491-QgW3Tl1Fz3X5snFVbczQb1cZKxnW547XZW2mp6x3W7qB9tF= 81KQQgW76JDPN5jsb04W8N3SbV7qxGGPW1tfWQC1VZkfKW1Bv1Ls90FfnlW69sTZL9hTfX_f85x= ZmF04 ) Dude Wipes - Mamas Don't Let Your Babies Grow Up to Be Dry Guys (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB2W8kTzPf5= xF6nPN1vWRrn59_KHW5BWr2F6lZ3q6W7-yX7y8v1GrBW2-KN9g6jPxKbN2173SXrMnBxW57P4gk= 9g2JWSW8cFF_j6lHHlfW425XVf2jJRLnW4sQkSd1c-9mHW7S1Xlz8PrGknW5Q6f5D4ZD-VYW79c= TnB6YC0z2N6YKyHfZg2C_W6D3N028MX-VcW5V6Q-y57Mr2KW8SLdsz8FQ9WyW80qCGD41_Wx-W9= kn3z67cFN0wW739lJw40kYpBW6DBSs19kcGQhW5qk6FJ56prbWW2GzVWN6RgNBkW8LNbzd4ZGRz= JW6_WvrX2fFqr6W5lDq0m58Wkh4MzPFt5nmn9nW4FFx092LWh7RW7Zl1S96yyg1lW2kQCXN6SfJ= KLW7qByPz4m8p-gW7lLd4T3wkk70W8bKF7Y35NG28W3kBw-T485YXfW5Jn-9n99pZ9WW4dxtcx6= -JSWVDqmMrCGcFNf3ZDrpT04 ) LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4bB= 2W8kTzPf5xF6nPN1vWRr-3l5QzW6N1vHY6lZ3n-VpGtKc8YHt9hW34tdJ92z6HSHW91KfhB3r8P= jSW8DjywR4yX16DW9gC3xC7V6nkqW3gNlf81X0hC9W6rr9N-2T8vL3MNlKTJVLkqBVlTCxh35vG= CsW5St1T226x-n8W2zkNxz3sKnYKW8Kbj1J490dK7W3hhZgq76Dj0QW7pbLDr7H3hJ_W8f1Zgt8= 07WlqW12wTlp5XndGKW2VtJ_Z3-VjFXW6t_KJj3j6MPbW6MFyWK73hJggVYdMRZ6qHjN8W76pcJ= X8G475WW89lgqs6Bl8GGf5y9mgs04 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/MWk5YFny6JGN8r85p-l4b= B2W8kTzPf5xF6nPN1vWRrH3l5QzW69sMD-6lZ3p2W4zpcB-7-9KJ5N4VFb3B8rXg3W5k_lgS7KV= 64lW5t3HVG1QH4gqVkR09w75FMLGW3KTpxK11zr0cW45LW-f8L-hvgW1x7myB5FRqNTW7RSTWr2= pb7CBW5Pkpcr4bg0svW5l7qsF4TjzXvW910X417LQrfqW3x7L535KjhRLW7LJ_NJ91TzZlW3d8J= yY79WCxpW50C6HG6pW1TYW4-lTFp4cgGwBW93DdNW7ZTwfKW5N7T975V0JBpW22Y2NM7p-QYFf5= znBQY04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here to cut out the middle person. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-MGW4tyj6b2vRFXQW384phd2KNp1lW218fSS1Z47STW3bvDh51SxxdLW1SyHQV1Qg6vv= W43ytm94cPp0sW3jcQtp3M0K8NW3j4jvb2nPp63W4ck4rG2FQWd0W30zDvw3ZV8cvW3T0pPK3DK= bl5W1S9Pwn2vTJmBW38x5Fr3bg7zhW3_w1m336FZYVW45vnWs22WRHDW2vPFkr1Vb1ptW49CBKs= 32rLw3W3Hc5DM2FYz05W22Y3BS1_4QzwW2WGlhM3gd21RW3P5vxC4mqw4mW38fWwR1SfZ-bW3SP= S-d252644W2CYGbz3P3NRkW32y3-X1NnDSlW4mLvTk1Vy30yW20ZW4t2YGtY1W4tf6BV3_VPsyW= 1Z0QfT3JFV29W3Z-8Kz3T1JM_W49BmDB3_L0LyW2w1tW03ZCzyCW3VRDWl1Vg90KW36j9P51LDf= _PW3H9mqg3ZVdghW41QrNy3NQH34W4mdR_G4kD03VW1BCRZ91NBrBvW4cg_5P3ZLF01W2HCnvG4= 1_2rzW3_vzfB2y23yRW2RTBRF1-Y3JBW3_XxcH4fyKd9W38mjGJ3VS3ltW3M3B5D49QX-90&_hs= enc=3Dp2ANqtz-_FROflTwerks2Egg-ZYbJ0M6o2NwJcdDCVPfYdzt5LgbG97V6OhCaFW59Y45_= hsW3ewp8DpZnES3KZG9tKIeRAhaBbSQ&_hsmi=3D365963155 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-MGW4tyj6b2vRFXQW384phd2KNp1lW218fSS1Z47STW3bvDh51SxxdLW1SyHQV= 1Qg6vvW43ytm94cPp0sW3jcQtp3M0K8NW3j4jvb2nPp63W4ck4rG2FQWd0W30zDvw3ZV8cvW3T0= pPK3DKbl5W1S9Pwn2vTJmBW38x5Fr3bg7zhW3_w1m336FZYVW45vnWs22WRHDW2vPFkr1Vb1ptW= 49CBKs32rLw3W3Hc5DM2FYz05W22Y3BS1_4QzwW2WGlhM3gd21RW3P5vxC4mqw4mW38fWwR1SfZ= -bW3SPS-d252644W2CYGbz3P3NRkW32y3-X1NnDSlW4mLvTk1Vy30yW20ZW4t2YGtY1W4tf6BV3= _VPsyW1Z0QfT3JFV29W3Z-8Kz3T1JM_W49BmDB3_L0LyW2w1tW03ZCzyCW3VRDWl1Vg90KW36j9= P51LDf_PW3H9mqg3ZVdghW41QrNy3NQH34W4mdR_G4kD03VW1BCRZ91NBrBvW4cg_5P3ZLF01W2= HCnvG41_2rzW3_vzfB2y23yRW2RTBRF1-Y3JBW3_XxcH4fyKd9W38mjGJ3VS3ltW3M3B5D49QX-= 90&_hsenc=3Dp2ANqtz-_FROflTwerks2Egg-ZYbJ0M6o2NwJcdDCVPfYdzt5LgbG97V6OhCaFW= 59Y45_hsW3ewp8DpZnES3KZG9tKIeRAhaBbSQ&_hsmi=3D365963155 ) ------=_Part_682556_890536799.1749568097005 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Say this, not that. You=E2=80=99ve got 3 seconds. =20 =20 =20 =20 =20 =20 =20 =20
Plus, our list of brands turning heads with OOH this season.<= /div> =20
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3D"BeyondtheBillboard-1"

Stay ahead with trusted OOH insights, inspiring ad creatives, and fu= ll-funnel marketing tactics =E2=80=94 delivered straight to your inbox.

=20
=20 =20
=20

Fro= m Business to Brand:
Turn Ads Into Brand Equity

3D"IL-19851"

You invest in ads. You track clicks. You fiddle wi= th copy. But no matter how good the product is, it doesn=E2=80=99t matter i= f your brand doesn=E2=80=99t stick. And let=E2=80=99s be honest: most ads j= ust don=E2=80=99t leave a lasting impression.


That=E2=80=99s where brand lift comes in and where billboards shine. = This blog walks you through how to use DOOH (digital out-of-home) to turn c= asual viewers into repeat buyers and build a brand they talk about. You=E2= =80=99ll learn:

=E2=9C=85 How to design ads peopl= e can=E2=80=99t ignore

=F0=9F=91=89 Read the full blog: How to Boost Brand Lift With Billboards=

=20
=20 =20
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3D"SignPhoto-u59tpd-resized-1"

=F0=9F=93=8DLocation Spotlight: Salt Lake City, UT

 

Market Highlights

  • High commuter traffic on I-15 and I-215 corridors
  • Young, family-oriented population with strong local lo= yalty
  • Dense pockets of retail, healthcare, and education dem= and
  • 14 Blip signs across Salt Lake City and surrounding ar= eas

Best Fit Bus= inesses

  • Orthodontists & pediatric dental clinics =E2=80=93 family demand is high, especially in suburban areas
  • Outdoor recreation brands & ski shops =E2=80=93 align perfectly with Utah=E2=80=99s four-season activity cul= ture
  • Local private schools & charter academies<= /strong> =E2=80=93 education is a top priority for many families
  • Mid-tier restaurant chains &a= mp; drive-thrus =E2=80=93 car-heavy culture with appetite for conv= enient dining

=20
=20 =20
=20

3D"Screenshot
=20
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=F0= =9F=93=8C Tactic of the Week:
How to Write Billboard Copy They'll Rememb= er

 

Let=E2=80=99s s= tart with the obvious: if someone can=E2=80=99t read your billboard in 3 se= conds, it=E2=80=99s a wasted impression. No long sentences. No fluff. No ex= plaining your whole business. Just one thing: What=E2=80=99s in it for = them?


Feature vs. Benefit 

A feature tells= people what you do. A benefit shows them how life gets better with you. Se= e the difference?

Bad (fe= ature-heavy):

    • Serving customers since 1992
    • Full-service dental care for the whole family
    • Experts in HVAC repair

Good (s= ome benefit, still vague):

    • Back on the road fast
    • Tooth pain ends here
    • No more sweating. We fix it fast.

Best (b= enefit with clarity + emotion):

    • Cold air. Clean fix. Summer the way it should be.
    • Your kid breathes easier. So do you.
    • We exorcise tooth demons. Forever.

 

Stop + = Stick: How to Hook and Hold Attention

A strong hook t= aps into something your audience already feels, fears, or wants and says it= louder than they would. And the stick? That's where you make it meaningful= .

Curiosi= ty-Based:
 Still baking in June?
Cra= nk the cold by tonight.


Emo= tion-Based:
 Your ex=E2=80=99s lawn looks bett= er.
Outshine him by next weekend.


Identity-Based:
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Text in.= Stress out.

 

You= r Questions, Solved. 

 

How will I know if my copy is effective? 

 

You don=E2=80=99t need a focus group to know if your copy=E2=80=99s workin= g. Great billboard lines echo on the phone, in meetings, and online. Here's= some telltale signs: 

 

1. You=E2=80=99re getting organic feedback=E2=80=94calls, mentions, or mes= sages that repeat your billboard language

2. You can say the line once, and your team finishes it

3. After 4=E2=80=936 weeks, you see a spike in website traffic, especially= from the new location
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Good Culture=E2=80=99= s =E2=80=93 T= aste the Obsession
Oura =E2=80=93 Give us the Finger

Dude Wipes - Mamas Don'= t Let Your Babies Grow Up to Be Dry Guys

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