Return-Path: <1axbvljpmkqbkccd56hslc1nocj7a98np25der-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id aLbTJvuyJGhPSwMAchKAPA (envelope-from <1axbvljpmkqbkccd56hslc1nocj7a98np25der-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Wed, 14 May 2025 10:12:59 -0500 Return-path: <1axbvljpmkqbkccd56hslc1nocj7a98np25der-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Wed, 14 May 2025 10:12:59 -0500 Received: from bid46mo.bf10x.hubspotemail.net ([158.247.18.62]:45055) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axbvljpmkqbkccd56hslc1nocj7a98np25der-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1uFDn0-00000000wIk-46YO for info@sterlingcal.com; Wed, 14 May 2025 10:12:59 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz745zoebgiap7j3c4uy3iapf05hdkg0hv; Wed, 14 May 2025 15:12:48 GMT DKIM-Signature: v=1; s=hs1; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=Nl4Mn/P4pcJX0r5vooIx5i7WtkqLT+FAjndN5800N0w=; b=F9cG6rV+Dwu3gybhVqFzzr5NjmDrobycwprvFlUFSRhCAGQz4krR8Oux3qTFR8 Z8F5sumH3PByiVXQFMEvK6Mrt7yTJKrYIF0riuGnT8DI/xwykhzxV3B5yZ5J4yc Hy5KIHeYgrRtfuiidkdTmje+KZWY6YK4OtdB7pHEllH2kNDUx50mDvwbTm4y4G6 MkuA3ghNWKtlVMZ0QH8UWdd1/TiwKPxYCHEWN531IT0sP4yYRz+amnq/CaY/7rb /SwrXBehF0RK3c3mnMZmkZBxJkzeCdhqLJM81GOeq4MAUZ6dXP5mvcz+2Z0Jmxj h2Ny1fB9A48O5wRgDX4yj0jk+cXQ==; q=dns/txt; t=1747235568; x=1747498368; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=Nl4Mn/P4pcJX0r5vooIx5i7WtkqLT+FAjndN5800N0w=; b=t5wCvRQNNqTekPeuPPjbmO5oBFteqsG1c8Ox7Ct0O0rpGzeav2KYCBJz159/NI f2nSI0qGIxfvQaeI70rNgnMKNurfolpgSRHLviUtNtO3le6kGuzLSp4yBnpfxlk f8MTx4lEyrpPMzSGiL6tM60Ggeba/JpGVpSN95yr3g+ZNjcbiP731dkXxfD2s5f yDHoGtA8vh1hkfolRCAjihl8DqKjx/xW4+RegBHZFntxrc7SnHBKhnJk9guK/x8 WK47PGhoT7DJlwOjc3y6oKwdGqfp6YXhi6cfOkDGBWG7JnltRunT6Nk/dmTGncC K6oyJ+t5TCQ8/8eVBexayqhZ8G/Q==; q=dns/txt; t=1747235568; x=1747498368; X-HS-Cid: 1axe18r6e3cfegl770o8f2eva0y1r80egy0xsz List-Unsubscribe: , Date: Wed, 14 May 2025 09:12:48 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1747235567778.c56d7e2a-21e4-4502-81d8-a57f32de5114@bf10x.hubspotemail.net> Subject: =?utf-8?Q?The_7/11/4_Rule=F0=9F=93=8D=E2=80=94What_E?= =?utf-8?Q?very_Marketer_Should_Know?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1918126_1933029578.1747235567917" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_1918126_1933029578.1747235567917 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Find out how digital billboards fit in the mix. Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. Using Repetition to Crack the OOH Code Great marketing isn=E2=80=99t just about clicks=E2=80=94it=E2=80=99s built = on repetition, relevance, and the right mix of channels. We break down Goog= le=E2=80=99s 7/11/4 Rule and show you how the most effective strategies wor= k behind the scenes, priming your audience before they even realize it. Here=E2=80=99s what's inside: - How the movie Focus nails the concept of subconscious brand influence - Why 7 hours, 11 touch points, and 4 channels are key to building trust - How big brands create touch points so naturally, you don=E2=80=99t even n= otice - Why digital billboards drive results in a world obsessed with clicks Read the article: How to Use Digital Billboards with Google=E2=80=99s 7/11/= 4 Marketing Rule (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWVhbz1y72SLV4= Z7fG4F-z9ZVLsY3L5wzfMnN5XFYng3l5QzW8wLKSR6lZ3mvW83y3Bd6wmfVyW16whKv3cW7-bW2= lgQYQ7Vss74W24pCky2Hw-wDW5sy6YB3m7Py7VlrQJl84LbHtW3rLKZB4FFFgbN1ZJSsBGMC-9W= 1Pm8Ls6HCCBZN8h2Vtn82RZrW1QNjff3tlZwwN51KcyrQpQ3RW8FLZVk1-jgf9N8K2hBH_3JJJW= 4zJQTR28jR9XW4FNb_N50tMTMVsbF-F5VqwYsVZyL4W6pMsZHW8gTjlG5zWhZKW5MTWnh4Pt4PY= W6dmX845w1ykSW7DVXgg7P4KSqW7Pxh536sjWmmW7PY8Yw6tDsnMW5r-xrf5Zwcq_W2kHxNc4vd= kD2W5VxRc_6_86l7VxZxKw91cJvqf8fdD0R04 ) Explore More Insights (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWVhbz1y72SLV4Z7fG4F-z9ZVLsY3L5= wzfMnN5XFYm43l5QzW69sMD-6lZ3myW5RGrFy7qXw59W681dgq29_XGtW7JnVg783RBbTW3tk0Q= P8Rn2CyN4G2s9JfX84YW5RG_j534PRSsW6Q4RWk94MmC_W8h_f3W8l0sQ9W1my7WC2XHry6W4_1= wDf4bK5TcW14gr6-21JBLJW16ls1Y8JbDWPW5DTrRg83yvrJV_FCLq42V97yW6gc5253D9BKLW1= -R7xR4Z5TjxW7nyBtq38SslNW66F6Tb29WTkYV-0zSL2msrFpW4h43NL8HxBJpf9lZV1K04 ) SafeSiblings.org Success Story =E2=9E=94 Challenge: Raise national awareness around sibling abuse with a l= imited budget and no long-term advertising contracts. =E2=9E=94 Solution: Launched 48 targeted, flexible Blip campaigns across ke= y U.S. cities on four Sundays, using simple, high-impact messaging. Results: - Drove an immediate spike in local web traffic within hours of campaign laun= ch - Increase in donations through matched billboard exposure - Built momentum for long-term awareness efforts tied to key advocacy months Ready for more OOH strategies that drive results? Read the Success Story (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWVhbz1y72SLV4Z7fG4F-z9ZVLsY3L5= wzfMnN5XFYmn5jGjMW6N1X8z6lZ3mpW7yr2RT41L_7nW8n8NKs3pmds2W2lLz6t8QhVlkV_CSgM= 3lgzPKN5Q60_qtjX-cN2Rzh-XZ_dCzVVZc1h5LJ5_7VrbWP899dSkfW3YlRcj3B_n5mW2nyfZ16= SjDNWW76nCvw149KYCV1FJ8K8jJXWMW3TTfFk4nRnmMW8yx7-r7NH-vdW103tKc1g5d8_W2d5wN= d3T85TSW6mb8tk5sSfD3W7JnJPY6GX7Q9VJ5CJD4bDNdhW6_56nb4YHBMDW5CxdYM1n_k3DW1Hq= 54q5fS9-SW6vG30R4Q9hZKW1lVMJr2pY4C5W6Wh7N65rpjF0W7t5_jL7y2FnmW3r6cjV3nQqkqW= 2Zrxr28NcbGdW5Ry1jx5dn1PmW4z1CSk45P1l1W38PFls34Lg-sW4Z1X9w3gJ_vYVQTDqp8Zl7X= qW8jF_xz4xcgtrW1SwG0b3RSvFgVN3jzd5jJWhCW377BBr1dM3ZPW8Xxdn_4lFT3Jf1Jx-_Y04 = ) Bringing Bold Voices and Breakthrough Ideas to the Forefront of Modern Media The first-ever Independent Summit at MediaCon, presented by OAAA, was a sta= nding-room-only success. The event featured panels on critical topics, incl= uding audience measurement, national sales, programmatic, and the evolving = future of independent out-of-home (OOH) media. Events like this strengthen collaboration across the industry, helping us b= etter serve our customers and media owner partners while shaping the future= of OOH for brands of all sizes. Your Questions, Solved. How long should I run my campaign? It depends on your goals. For an initial boost in website traffic, Blip use= rs typically run campaigns for 4=E2=80=936 weeks. If you're promoting somet= hing specific, allocating a larger budget can lead to a quicker return on i= nvestment. For long-term brand awareness, consider running your OOH campaig= n for 2=E2=80=933 months to build sustained visibility. LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWVhbz1y72SLV4Z7fG4F-z= 9ZVLsY3L5wzfMnN5XFYmn3l5QzW6N1vHY6lZ3pkW38mx193Vyt0YW7B0Mv54jTwr8W1kSPWp1L8= mgxW7Dpn9D6sX3J3W47fkc_3VxDB7W2Nrzm24pBQ19W40xwQT4mxxMCW8_Bj6g3lDQmHW7WSV5X= 4GqRZzW2mCgYj6sWWffW1l7VYh3z9s7yW7wBslD4Gk7KBW4BBq8n7hfYL7W5LT2Vf4HQxKZW4HQ= Rjy7Ppm8kW7QS8qd3PZ22fW1dTqRY6kcrk8W2rb08z7hnRNkW2NjbX12XW-6CVCkT_j4-TxjlW7= MB3BN6ZfWZMW1Ts6Xy11Jjchf6M_PP404 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWVhbz1y72SLV4Z7fG4F-= z9ZVLsY3L5wzfMnN5XFYm43l5QzW69sMD-6lZ3lBW1LMbTh3k_ZJPW3ZV8pG6c1Y0cW6C4jCH8L= GWFVW1gtJvS5v-3wXW66XlnF5X8KgCW4yfwYn2YLMNbW5B5Ngc2-7N9pV7gyBV61x9yyW65zs7M= 4mqY-RW7w5-D87Z91VcW4_qVq34hc--2W81QtHv8-MR1jVMrQzY6scC5fW8yrYyP1QBzJQW85pW= QT387Zd1W4rPkjG2nNn_rVwy4fH8qF7jDW5GX5_C3d3JYFW7Hhc1m3915JGW3DkVg736_5wpf87= G0Lg04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here to cut out the middle person. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-z4W3XKHpq4cSl4BW2CCnC53W41jzW1SdfVw1QtMG1W2sCr-K3g0SZFW3Cc3-F1Xr6nw= W45Qwrk3XYNY0W2qPzjf2TGBWYW36vcQP4mlMRQW2WJ2Xq2HW8NcW4hfhJw1Vcg2dW1Vw3sH3ND= fLpW21nQxm3bCvphW2WvCkl41V7f5W43Rs-j4m8N4rW4tt_D-4rlJQHW3Q-z8r3ghpdJW2p9DMd= 4cGmMpW4fKYxJ4cJVXwW32CpZR2zY5Q0W32pf-j25gzWlW4hq0w64kNnh6W2RhQH345HlmZW47p= FW11BF45vW3_J2fb3GHK8dW1_rxzY4cHDD6W41VfbB3gp_GNW3d2JNc4hqXBNW2CNxPj3NSMYzW= 2zY7t43g1gwhW4hdwx-4tBr72W3_MK664ctQgHW2xzlxF3gtnKQW1Vhr3D2HGHZsW32Jnd-4mHB= _CW4fHrSz2FFKLHW3M4nS93XHy7lW3XLVbr2TqJKzW2MT6t74hJrzPW3T2YpZ1T_YnZW3z0tSh2= xYMq2W32s62C45z5NxW1VrNg72YgLD0W2xH_Jg4pz_D2W2YLMn11NBr2rW3gm6n21_rvyB0&_hs= enc=3Dp2ANqtz-9fo_5VVdijvmbqF2IoBDqoUaHa2W_UGS9goymM-nIGu2lGlpXs8C5irX87O9G= wUuSEJ9JKVYJmxrnl9edJp-Da_FiYSg&_hsmi=3D361466620 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-z4W3XKHpq4cSl4BW2CCnC53W41jzW1SdfVw1QtMG1W2sCr-K3g0SZFW3Cc3-F= 1Xr6nwW45Qwrk3XYNY0W2qPzjf2TGBWYW36vcQP4mlMRQW2WJ2Xq2HW8NcW4hfhJw1Vcg2dW1Vw= 3sH3NDfLpW21nQxm3bCvphW2WvCkl41V7f5W43Rs-j4m8N4rW4tt_D-4rlJQHW3Q-z8r3ghpdJW= 2p9DMd4cGmMpW4fKYxJ4cJVXwW32CpZR2zY5Q0W32pf-j25gzWlW4hq0w64kNnh6W2RhQH345Hl= mZW47pFW11BF45vW3_J2fb3GHK8dW1_rxzY4cHDD6W41VfbB3gp_GNW3d2JNc4hqXBNW2CNxPj3= NSMYzW2zY7t43g1gwhW4hdwx-4tBr72W3_MK664ctQgHW2xzlxF3gtnKQW1Vhr3D2HGHZsW32Jn= d-4mHB_CW4fHrSz2FFKLHW3M4nS93XHy7lW3XLVbr2TqJKzW2MT6t74hJrzPW3T2YpZ1T_YnZW3= z0tSh2xYMq2W32s62C45z5NxW1VrNg72YgLD0W2xH_Jg4pz_D2W2YLMn11NBr2rW3gm6n21_rvy= B0&_hsenc=3Dp2ANqtz-9fo_5VVdijvmbqF2IoBDqoUaHa2W_UGS9goymM-nIGu2lGlpXs8C5ir= X87O9GwUuSEJ9JKVYJmxrnl9edJp-Da_FiYSg&_hsmi=3D361466620 ) ------=_Part_1918126_1933029578.1747235567917 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable The 7/11/4 Rule=F0=9F=93=8D=E2=80=94What Every Marketer Should K= now =20 =20 =20 =20 =20 =20 =20 =20
Find out how digital billboards fit in the mix.
=20
=20 =20 =20
=20 =20
3D"BeyondtheBillboard-1"

Stay ahead with trusted OOH insights, inspiring ad creatives, and fu= ll-funnel marketing tactics =E2=80=94 delivered straight to your inbox.

=20
=20 =20 =20
=20 =20

Using Repetition to
Crack the OOH Code=  

3D"ZMOT02-1"


Great marketing isn=E2=80=99t just about click= s=E2=80=94it=E2=80=99s built on repetition, relevance, and the right mix of= channels. We break down Google=E2=80=99s 7/11/4 Rule and show you how the = most effective strategies work behind the scenes, priming your audience bef= ore they even realize it.


Her= e=E2=80=99s what's inside: 

  • How the movie Focus nails the concept of subc= onscious brand influence
  • Why 7 hours, 11 touch points, and 4 channels are = key to building trust
  • How big brands create touch points so naturally, you d= on=E2=80=99t even notice
  • Why digital billboards drive results in a world obsess= ed with clicks

Read the article:= How to Use Digital Billboards with Google=E2=80=99s= 7/11/4 Marketing Rule
=20
=20 =20 =20
=20 =20

3D"ss"

SafeSibl= ings.org Success Story

 

=E2=9E=94 Challenge= : Raise national awareness around sibling abuse with a limited budge= t and no long-term advertising contracts.

=E2=9E=94 Solution:= Launched 48 targeted, flexible= Blip campaigns across key U.S. cities on four Sundays, using simple, high-= impact messaging.


Results:

  • Drove an immediate = spike in local web traffic within hours of campaign launch 

  • Increase in donatio= ns through matched billboard exposure

  • Built momentum for = long-term awareness efforts tied to key advocacy months

Ready for more OOH strategies that d= rive results?

=20
=20 =20 =20
=20 =20

3D"Screenshot

Bringing Bold Voices
and Breakthrough Ideas to the Forefront of = Modern Media

The first-ever Independent Summit at MediaCon, presente= d by OAAA, was a standing-room-only success. The event featured panels on c= ritical topics, including audience measurement, national sales, programmati= c, and the evolving future of independent out-of-home (OOH) media.

Events like this strengthen collaboration across the i= ndustry, helping us better serve our customers and media owner partners whi= le shaping the future of OOH for brands of all sizes.

 

=20
=20 =20 =20
=20 =20

= = Your Questions, Solved. 

 

How long should I run my campaign? 

<= /span>

It depends on your goals. For an init= ial boost in website traffic, Blip users typically run campaigns for 4=E2= =80=936 weeks. If you're promoting something specific, allocating a larger = budget can lead to a quicker return on investment. For long-term brand awar= eness, consider running your OOH campaign for 2=E2=80=933 months to build s= ustained visibility.

3D"DistractedBoyfriend"
=20
=20 =20 =20
=20 =20

Never miss a Blip!

<= /tr>

We love feedback!

&n= bsp;

If you=E2=80=99ve got thoughts, we want to hear from you =E2= =80=93 just reply to this email. Did= someone forward you this newsletter?

&n= bsp;

Click he= re to cut out the middle person.

=20
=20 =20 =20
=20 =20

Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Unsubscribe Manage preferences

=20
=20 3D"" ------=_Part_1918126_1933029578.1747235567917--