Return-Path: <1axbv97x0lv6mxi87hgxriuw2z78ryzkv0txcz-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id gOYSIg7PEGjIUQsAchKAPA (envelope-from <1axbv97x0lv6mxi87hgxriuw2z78ryzkv0txcz-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Tue, 29 Apr 2025 08:07:26 -0500 Return-path: <1axbv97x0lv6mxi87hgxriuw2z78ryzkv0txcz-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 29 Apr 2025 08:07:26 -0500 Received: from 4f2oxn.bf10x.hubspotemail.net ([108.179.150.41]:29873) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from <1axbv97x0lv6mxi87hgxriuw2z78ryzkv0txcz-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1u9kgH-000000039Gv-3AQU for info@sterlingcal.com; Tue, 29 Apr 2025 08:07:26 -0500 Received: by 172.16.116.30 with SMTP id a089896hoz745zhxrg8xyky8l14tj8l3tcjtkykibq; Tue, 29 Apr 2025 13:07:15 GMT DKIM-Signature: v=1; s=hs1; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=qOgj2wDysjFNztSHfd5OkLsAmH4Q3E68/ch6OaTGyTA=; b=J4wdA12RwVc0PeU2yQUyrzU7+Rx7uZ8C/1swguPmi9zLacKkOXO4zhyeSqaL46 RT05z8MRGi8vPF5bk6dkoYOr58yZxxWPRDVeDCwd9QZb5mDGY2W4QiCFLaIe1u/ NF5jOwIcJ9Vn2MI1kJjllsF5z0nVi6yYf93U5VVaS8fan0WgKA1sRm/sX+98f+W bLhiIU2cBv2/AsqxswmAxNGXmpiqcxNKl9oeszpYKcHa6bZ4NLaChGZm9wg9+nS 5iFu4sOOP2Zye0sp+RojyNMKZTrzaCbvDRjPtW9hHUgxC72MaJwALJKluuLsDU7 nKorG2fsStxFjnMRfUibva7tPG6A==; q=dns/txt; t=1745932034; x=1746194834; DKIM-Signature: v=1; s=hs1-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=qOgj2wDysjFNztSHfd5OkLsAmH4Q3E68/ch6OaTGyTA=; b=lgxJBrBmyxhdQ6ykangyeJSX8bwsWjV6rC4/FtyV61rQ7uCH9kb2GC4yrPVwjg iO+wKFvtyQ2zM023pV+LBXFcCIeery0AF2xbJFg1CGxGlJAEddavjTf4HyqUuzH pD2BaAMCP6J0S+9d5wRXS9SzjKyqJ3HGImIe+LqXp/OSGdiFlFkTfq4VCx5wRBQ Y9MCXlY0jj/w5EmKzwGJrizGv16RrnwnNS7qx4D0PBfNDG1OjzEN7rBD++eAnFy venOZd4gK++tbTJ6yN2xLI93+whBmRGO4405Tw6cluR9ncM+oufO3hsVJ4cZYZE pG/jgup03hD8RHy/RUSvTW1MXWLQ==; q=dns/txt; t=1745932034; x=1746194834; X-HS-Cid: 1axe38ukw1fazvyevorex37xwf7la90ufajpj3 List-Unsubscribe: , Date: Tue, 29 Apr 2025 07:07:15 -0600 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1745932034425.0e198ad9-7cdc-41b9-953d-6394689cb308@bf10x.hubspotemail.net> Subject: =?utf-8?Q?Smarterboard:_Learn_How_Tech_Is_Powering?= =?utf-8?Q?_High-Performance_Billboard_Campaigns_=F0=9F=93=8D?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_757024_2011888288.1745932034746" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_757024_2011888288.1745932034746 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable See how a home service brand increased recall in just four weeks Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. Beyond the Bright Lights: Data, Attribution, & Compliance. Billboards Got Brains Digital billboards are no longer just a big box with a bright message. Demo= graphics, travel patterns, and behavioral insights are powering smarter cam= paigns that perform harder. Learn how to turn raw data into ROI. =E2=9E=94 How Data Improves Billboard Audience Targeting (https://adkom.med= ia/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w5vZXyrN4qMxLn3l5Qz= W7Y8-PT6lZ3lmW2DB6TK81kmZnW8tyyM52xD_6QN2bWW_H3FQBBN7RKbHxsFMhlW7-skhr322Zg= pW8ZST8h8GdWKtW6vWr-_143cS9W2RHY5p4qS9lBVd6CRJ2lnzjrW93tm1b32gJdmW144cSp5l4= dsmW7rR9zp4-FS-8W92pFRH5tfBQpW6QzLWz3jZR7MW3pL1yd63jsKnW6j2jrP2NpCd1W7gKNCg= 4JsZp3W3D26g58trQHjVlLmMP5pxfN2W2BBc3N4tpcnyW5LtY865Rks-1N4gf5kxV0y6rW3NwM-= z4V_srHVpyGKk4hbVfjW2Q7bWn7ntJm5Vw6R-24llPndf7stbSF04 ) Measure What Matters Billboards aren=E2=80=99t just big=E2=80=94they=E2=80=99re behavior-shiftin= g, brand-shaping machines. From First-Touch to U-Shaped, these models help = you connect the dots between billboard exposure and real-world results. See= which models are right for your campaign. =E2=9E=94 Top 5 Attribution Models for OOH Campaigns (https://adkom.media/e= 3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w5vZXyrN4qMxL43l5QzW7lC= dLW6lZ3pHVfmWln8FkhmYW7xhNgW5pR5hnW87jdRT44JNdbW1cHLf36k7RCRW3yYDbk95-X1hW2= Dtj8C8cvMXMW8Q0_MZ3DGvfyW2Bg2qK6Kgg5qW5ZqmhL13H0_7VRrwBb1JJMs9W5hTv5S1fC6fg= W7rnRjL3V7rpQW1RXpkM35WZcRW7m7WBT3kKnjNV6PMsY19z9_DVnNMhk233VxLW5JtrbP7pM9l= nN2TxfN_RNpTqW4QvQtz1pLw9nN2wKnfLMqyDCW1k7wsq1XvgZyW3sTtds96_hpfW42vqZ44_CV= HlW6CW8XR2sP-m4f2xRy-n04 ) . Copyright Compliance Avoid costly mistakes in your digital billboard ads by staying on top of co= pyright laws. Protect your campaigns by using licensed content, verifying p= ermissions, and keeping detailed records of your assets. =E2=9E=94 Copyright Rules for Digital Billboard Ads (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w5vZXyrN4qMxL43l5QzW7lCd= LW6lZ3nPW3gmGHr2c71rDW5zSX258V7fQGVGjLTG6kn3GBW8cTXGg6XbdWmW2sLHNy5k6td6W75= bDb7450PH6W4JD4_p92h7bNW3rhDXT5_CPdfW3lQ4Bn6yfKrZW27pFY07S7T1jW1Xjb-j7VsC4B= VBSxJ07rJrFHW2jmxgd14MYVGW3VMC8p2FXCB9N8rL15r2qRMSW6bVkzQ8KGv8BW1g0tZx86C5X= _N2k9_rNcmZSlW3-qF673nMncJW53zCp73g2QM3W9dsK6R3lRk_sV_K8b26DJPbKW6yTlqg53HB= yPV51vx33QSQPkf4hHbR004 ) Explore More Insights (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w= 5vZXyrN4qMxKv3l5QzW69sMD-6lZ3pwW1f3X6M18GgGwW1TcF8h2C-jhjW6jPPBL8chjbVW59xh= xs8PnyM0W75RHf22LDF4HW3fGth_8yhPvxW4KqkYF4whmpHW1XXLGT8vJfvfW3v736Q8q3_WDW2= 90nWp44Pd19W7bJ1gH996zpYW9hkPjX7T7YzjN6b5L75d3rzrW3H9pxg5s5GgjW53Y2YL2QcQMm= W8SY-zq2D4Z-DW23LGW339s8WnW2fFD1N8B9SwQW4Nryqy1r7ZpMW5SBzZT6Mc0pnf5z0nzx04 = ) How to Optimize a Location-Based Campaign with Equal-Weighted Distribution When to Opt for Equal-Weighted Billboard Campaigns Test Different Creatives: Experiment with various ad creatives to see which= resonates best with your audience, ensuring you get the most out of your b= illboard placements. Evaluate City Impact: Test your ads across different cities to identify whe= re your message resonates most with varying demographics, helping refine fu= ture campaigns. Budget Control: Helps you manage spending evenly, maximizing ROI without ov= er-prioritizing high-traffic spots. Get Started Now (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w= 5vZXyrN4qMxKv3l5QzW69sMD-6lZ3mMW4PSNyw8Yqs4yW5CS4D_5KZk9_W5x2x3_8Zfx2cW7TGx= 1y8BMz2vW4R3xww8KjdDsN1xMxzWk6MrSW3Gjnjl6h7-65W8cw7hV2h6TlFW8M2Q9N4l2wl8M_D= M4HLG7VsN6zSjk7n7ndHW9j_z_24y9qwfTBVg9878sdTW6l6jDB45F8XxW71H--D5KGd3GW1KG_= qG4_L6cxW3k861p1rdqmfW1RlTRy3cc50vN11sWSCS-jx6W7CYpfl3-QwKZf4HxcW-04 ) Case Study: Aaron Services =E2=9E=94 Challenge: Needed more flexible, hyperlocal advertising to target= suburban customers. =E2=9E=94 Solution: Used Blip=E2=80=99s digital billboards for targeted, co= ntract-free campaigns in key local areas. Results: - Increased branded searches & Google impressions within 4 weeks. - Lifted brand recall with messaging like "Best of Alpharetta" & "2,000 5-S= tar Reviews." - Improved campaign efficiency through cross-platform integration with Goog= le Ads. Ready for more OOH strategies that drive results? Watch the Video (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w= 5vZXyrN4qMxLH3l5QzW8wLKSR6lZ3nRW13b2B21lNgQsW8T1pdJ7lRqrXW3HpJzL5tyl6_W1hwv= Hy7l2hHnW8z6YF57-0tvRW2TqpNn1jywVTN4bSfm0B44mBN1khBbF9YSPcW6y1mQB72vC-bW4tY= qB780N-d7W1lQqKK6slSwjN3hdWd09B0YpW6KWhgH5qdym4W2ml6q68WNjsWN60-TmR6XdQ5W60= KRbR15LTdlW8hK9fJ4MLBk7M-JrRvbH8F1W8cGCT6441gx1W2K1sbW4R9kB7W60YbJ_3hvBH1V4= 5_r-4VhTTRW8v6Q1329mZslW70ZzN66d1XFtW6jbDJ95h5fzfW4Sn3MS9cTv7dW2lFZHw8P_80m= W7pDX743wy_NFf3S01Hn04 ) Independents Summit =F0=9F=93=85 May 5th, 2025 | Boston, MA Blip=E2=80=99s CEO, Cedric Bernard, VP of Supply, Chad Smith, and VP of Nat= ional Sales, Chris Farnkopf, will be at the Independents Summit (https://ad= kom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w5vZXyrN4qMx= Kv3l5QzW69sMD-6lZ3lTW5HygZM7cPb1XVBJs461bgyy8W77kKg74Fp_r0W5JNpds7MCGFZVc5p= Hz6p7-gbW3C5mWs82c0LFW8w9fPz74SVmBW6Sq6V510S7MLN9jF3Yp89fSnW7TxPzV1P8fW3W22= VKWr2_Nh6LW7fhSWP2vXzYNN29ZW7kJgd0mW4pJ3WQ8w97m4N36DDL2WVZMXW6_zXK74_PhdzW7= xBvZD7d7Y89W6ycbFF588gspW5fv43369gHS9W7lwH5L8yXvjndXmJdR04 ) during the 202= 5 OOH Media Conference. They=E2=80=99ll be speaking on the panel, National = Sales: Understanding the Rules of the Game and Defining ROI Parameters, div= ing into strategies and ROI insights with industry leaders. Silicon Slopes Marketing Summit =F0=9F=93=85 May 5th, 2025 | Silicon Slopes HQ Blip=E2=80=99s COO RJ Schultz will be speaking at the Silicon Slopes Market= ing Summit (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55= qRpDNVhPn1w5vZXyrN4qMxKv3l5QzW69sMD-6lZ3p7W5HtYBY2jdmskN1HDvrrv6mDfW7CVspM4= k_zkrW8VXXQC3bHDQ5W71DrhS2hVmL_W2HTSyc1vKgwlW3Pw7fd6j86nMW7csNs_7hbjgCW5G47= 6q1tdLH7V49_Jy6_JVQ-W1Kkh_55qzs0lV31vsK3Pblh7W1X5-M23yCqVSW4CWtV_6Ck5TVW97Z= tWj69DTRwVMffvq6sLKK6W4PXy7F3z7j5CW87rGLT59Nq5mW4WMnXw17dZw2W5rG0Ql1cklVWf7= 3nN6804 ) on "You Might Be Early; But You Can Be Inevitable." Explore key i= nsights into marketing, branding, and AI. Pssst there's still time to grab your ticket: Silicon Slopes Pass (https://= adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qRpDNVhPn1w5vZXyrN4q= MxKb3l5QzW5BW0B06lZ3lzW3TnZXK1Bzl9sW8WYY7S9hsQv6W6LJgxK8lJf3QW67ZtWd3XyNslW= 97tc3V3Mtc6vW7dq2DG7lHlvVW8Q8hxG3KVnmMW40nvRX1pv9rVW2JqwZJ2b2xgqW3YJmc37Lyh= mJW50bfQc64L6KGN5RTZxgZ0NgKVlfz7l1tsNbYW5TDwfV6gYNX8W8gzzjt4qtzNtW4KX1Jf5rG= 8rVW83m2Wx9blgGFW4KVgr467LhbKf82CcBb04 ) Your Questions, Solved. Is Brand Awareness a worthwhile investment for a Small Business? It=E2=80=99s not just about getting seen=E2=80=94it=E2=80=99s about staying= top-of-mind with potential customers, even before they're ready to buy. Di= gital billboards offer lasting visibility that builds trust, recognition, a= nd drives future sales. Plus, with the lowest CPM, you get maximum impressi= ons for the least spend=E2=80=94strategic branding that pays off long-term. How Can I Measure if My Digital Billboard Campaign is Working? Blip=E2=80=99s real-time attribution tools track key actions like website v= isits or foot traffic, allowing you to optimize your strategy based on actu= al performance. Monitor website visits or foot traffic during your campaign= to focus ad spend on the times and areas driving the most engagement. Big Beats, Bigger Billboards =F0=9F=98=8E LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55qR= pDNVhPn1w5vZXyrN4qMxKP3l5QzW6N1vHY6lZ3mLW6nFgCZ5tJLnxW7VN6rl634ZGBW94hKK_94= K_y-W5r2Hk93KMgsrW7pZmzb2pBv2XW4GL2fX3G1c21W4-Gr-13ZhP3WW1BVFsn7S573YW1lBkR= f854tlXW1XWQvW7BdLzcW1fQcSl1sn2qLVHC-Mj5JvW0vW2y3v3q2mS-sNW1C0bhd2Tgg99W1wH= Cm078qWGSW2K4JB_8rcZrKVDTLPD3_yGScW96Dgwm6KqJmRW1lksft1w3bSkW3g7TZW3XsFpTW7= DggDp88wG5RW273j228_PbtGf7BMXSg04 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VVs--l7Z6xrrW6P9bf55q= RpDNVhPn1w5vZXyrN4qMxKv3l5QzW69sMD-6lZ3llW4f74-c1mXb9kVwWgQ75XjZtdW7kynGV8c= qBw5W9cJ9zH5N263zW8P9lhh4l8Rh4W85j1b-8P68pvVhtv_Z7n3Jv_W1p1ghg3BL7cdVMRpbh6= nFhrRW3B0fDP17RDRwW3CZ7xn86L4BpW1Mq2j35wzXbqW6fM5kT6_-xz7W8XpF_32Hn55TW673b= JQ1wlRSKVc8hy95TkJYDW2tHV2W95LCNHW7dMmyp5HHTxWW5F4XKG3dzCf8W8-DhVw3wSLMBf5N= V42R04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here to cut out the middle person. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-SsW2KTn-q2sMgNJW1_nBvk30b_MtW3Y2z-K3LS1L6W36CXqY2xy2nyW3ST8K63z7-zb= W2t009y2KRJd6W3y_ZLH2Tj1NWW1BpFTR3Cc3P1W2xHX6K3jfX3QW2WvByb2CvD17W4kFNXv2r3= Z90W2MQck82-fJqqW2TS81L32J2qFW3T53k_2sQfCVW3z0Wdk3jwFF-W2-DGvP2y1l3KW257xN4= 3g9DHmW45w-YX3VGz_xW2CX5592C-NThW2r7mQ03j88hVW3W4T-63G_Sz5W47m5w43b8MhbW2w0= KDw1XgpLbW2-Kg_w2qQ00cW3R4R9f3W2JjJW3BMVFp3yN5dkW2-sttt4mj_GQW1BcfJq41PBBXW= 1S3wtf30DsqmW3Q_st530sPH9W2z-91T3DKzYQW3SZ8Mt3X-rbjW4cv8jc2xzMQSW3GYv4Z2RhP= -cW3Vzz3M1QgCtdW1Zg8_62y2tHxW49Lg4Q4prWBYW2HVNJw3JKdNyW2YKvdr3c-4r-W30rsCb2= qDs8YW2Pn_Rs4rjGy-W3gb1fJ4hfg10W2YpQGN4hL7pbW3JVPsK3STYvVW49JdKP41Jbnp0&_hs= enc=3Dp2ANqtz-_goLJnukAqY9gBl7qypc_eMzQeIRMi8mwZUjJaw7kHJPnI4xkbzDDfZR0n0lh= CzWwgjCxKZj4HCh5U-KwPNMFZa8oSIg&_hsmi=3D358913710 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-SsW2KTn-q2sMgNJW1_nBvk30b_MtW3Y2z-K3LS1L6W36CXqY2xy2nyW3ST8K6= 3z7-zbW2t009y2KRJd6W3y_ZLH2Tj1NWW1BpFTR3Cc3P1W2xHX6K3jfX3QW2WvByb2CvD17W4kF= NXv2r3Z90W2MQck82-fJqqW2TS81L32J2qFW3T53k_2sQfCVW3z0Wdk3jwFF-W2-DGvP2y1l3KW= 257xN43g9DHmW45w-YX3VGz_xW2CX5592C-NThW2r7mQ03j88hVW3W4T-63G_Sz5W47m5w43b8M= hbW2w0KDw1XgpLbW2-Kg_w2qQ00cW3R4R9f3W2JjJW3BMVFp3yN5dkW2-sttt4mj_GQW1BcfJq4= 1PBBXW1S3wtf30DsqmW3Q_st530sPH9W2z-91T3DKzYQW3SZ8Mt3X-rbjW4cv8jc2xzMQSW3GYv= 4Z2RhP-cW3Vzz3M1QgCtdW1Zg8_62y2tHxW49Lg4Q4prWBYW2HVNJw3JKdNyW2YKvdr3c-4r-W3= 0rsCb2qDs8YW2Pn_Rs4rjGy-W3gb1fJ4hfg10W2YpQGN4hL7pbW3JVPsK3STYvVW49JdKP41Jbn= p0&_hsenc=3Dp2ANqtz-_goLJnukAqY9gBl7qypc_eMzQeIRMi8mwZUjJaw7kHJPnI4xkbzDDfZ= R0n0lhCzWwgjCxKZj4HCh5U-KwPNMFZa8oSIg&_hsmi=3D358913710 ) ------=_Part_757024_2011888288.1745932034746 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Smarterboard: Learn How Tech Is Powering High-Performance Billbo= ard Campaigns =F0=9F=93=8D =20 =20 =20 =20 =20 =20 =20 =20
See how a home service brand increased recall in just four we= eks
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3D"BeyondtheBillboard-1"
<= /tr>

Stay ahead with trusted OOH insights, inspiring ad creat= ives, and full-funnel marketing tactics =E2=80=94 delivered straight to your inbox.

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Beyond the Bright Lights:<= br>Data, Attribution, & Compliance.

3D"UT-86802_Anheuser-Busch_DW-002


Billboards Got Brains

Digital= billboards are no longer just a big box with a bright message. Demographic= s, travel patterns, and behavioral insights are powering smarter campaigns = that perform harder. Learn how to turn raw data into ROI.

=E2=9E=94 How Data Improves Billboard Audience Targeting

Measure What Ma= tters

Billboa= rds aren=E2=80=99t just big=E2=80=94they=E2=80=99re behavior-shifting, bran= d-shaping machines. From First-Touch to U-Shaped, these models help you con= nect the dots between billboard exposure and real-world results. See which = models are right for your campaign.
=E2= =9E=94 Top 5 Attribution Models for OOH Campaigns.

Copyright Compl= iance 

Avoid costly mist= akes in your digital billboard ads by staying on top of copyright laws. Pro= tect your campaigns by using licensed content, verifying permissions, and k= eeping detailed records of your assets.
=E2=9E=94 Copyright Rules for Digital Billboard Ads

=20
=20 =20 =20
=20 =20

How to Optimize a Location-Based Campaign with Equal-Weighted Distri= bution

3D"Screenshot
=20
=20 =20 =20
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When to O= pt for

Equal-Weighted Billboard Campaigns
=

 

Test Different Creatives: Experiment with various ad creatives = to see which resonates best with your audience, ensuring you get the most o= ut of your billboard placements.

Evaluate City Impact: Test your ads across different cities to = identify where your message resonates most with varying demographics, helpi= ng refine future campaigns.

Budget Control: Helps you mana= ge spending evenly, maximizing ROI without over-prioritizing high-traffic s= pots.

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3D"AaronsServicesBoardforVideo"

Case Study: Aaro= n Services

 

=E2=9E=94 Challenge: Nee= ded more flexible, hyperlocal advertising to target suburban customers.

=E2=9E=94 Solution: Used Blip=E2=80=99s digital billboards for targeted, contract-free campaig= ns in key local areas.


Results:

  • Increased branded searches &= amp; Google impressions within 4 weeks.
  • Lifted brand recall with me= ssaging like "Best of Alpharetta" & "2,000 5-Star Reviews."
  • Improved campaign effi= ciency through cross-platform integration with Google Ads.

 

Ready for more OOH strategies that drive res= ults?

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3D"1743129886733"

Independents Summit
=F0=9F=93=85 May 5th, 2025 | Bo= ston, MA

Blip=E2=80=99s CEO, Cedric Bernard, VP o= f Supply, Chad Smith, and VP of = National Sales, Chris Farnkopf, will be at the Independents Summit durin= g the 2025 OOH Media Conference. They=E2=80=99ll be speaking on the panel, = National Sales: Understanding the Rules of the Game and Defining ROI Pa= rameters, diving into strategies and ROI insights with industry leader= s.


= Silicon Slopes Marketing Summit
=F0=9F=93=85 May 5th, 2025 | Silicon Slop= es HQ

Blip=E2=80=99s COO RJ Schultz will be speaking = at the Silicon Sl= opes Marketing Summit on "You Might Be Early; But You Can Be= Inevitable." Explore key insights into marketing, branding, and AI.

Pssst there's still tim= e to grab your ticket: Silicon Slopes Pass

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= Your Questions, Solved. 

 

Is Brand Awareness a worthwhile investment for a = Small Business?

It=E2=80= =99s not just about getting seen=E2=80=94it=E2=80=99s about staying top-of-= mind with potential customers, even before they're ready to buy. Digital bi= llboards offer lasting visibility that builds trust, recognition, and drive= s future sales. Plus, with the lowest CPM, you get maximum impressions for = the least spend=E2=80=94strategic branding that pays off long-term.<= br>

H= ow Can I Measure if My Digital Billboard Campaign is Working?
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Blip=E2= =80=99s real-time attribution tools track key actions like website visits o= r foot traffic, allowing you to optimize your strategy based on actual perf= ormance. Monitor website visits or foot traffic during your campaign to foc= us ad spend on the times and areas driving the most engagement.

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Big Beats, Bigger Billboards =F0=9F=98=8E<= span style=3D"color: #181d3a; font-family: Lexend, Tahoma, sans-serif;">

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Never miss a Blip!

We love feedback! =

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If you=E2=80=99ve got thoughts, we want to hear f= rom you =E2=80=93 just reply to this email. Did someone forward you this newsletter?

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