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Delivery-date: Tue, 15 Apr 2025 14:19:06 -0500
to: "=?utf-8?Q?Andrew_Sterling?=" <info@sterlingcal.com>
from: "=?utf-8?Q?The_Houzz_Pro_Team?=" <messages@houzz.com>
Reply-To: messages@houzz.com
subject: =?utf-8?Q?When_clients_are_stuck_on_price,_do_this.?=
Feedback-ID: fd7274db-c799-49a6-a687-8a862a5a2658:0a8ef37a-e9c7-4546-b2dd-acde1272ad0d:9f3ddc96-b3cf-4069-b53c-17a9ae372142:blueshift
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Date: Tue, 15 Apr 2025 19:18:54 +0000
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Advice for dealing with cost-conscious clients.

=E2=80=8A

[Houzz Pro](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a4=
69833eac&txnid=3Dcdf0bdab-0965-4236-8b36-8aeec83d5e91&eid=3D9f3ddc96-b3cf=
-4069-b53c-17a9ae372142&mid=3D990cb45e-2b25-4643-8e64-c40e767ec735&bsft_e=
k=3D2025-04-15T19%3A00%3A12Z&bsft_mime_type=3Dtext&bsft_tv=3D2&bsft_lx=3D=
1&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&a=3Dclick&redir=3Dhttp=
s%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJv%26sfdcid%3D701Uj000005B=
M8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc=
_article_sticker-shock_q2-20250415-us%26utm_source%3Dblueshift%26utm_medi=
um%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock=
_q2-20250415-us)

https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txn=
id=3Dcdf0bdab-0965-4236-8b36-8aeec83d5e91&eid=3D9f3ddc96-b3cf-4069-b53c-1=
7a9ae372142&mid=3D990cb45e-2b25-4643-8e64-c40e767ec735&bsft_ek=3D2025-04-=
15T19%3A00%3A12Z&bsft_mime_type=3Dtext&bsft_tv=3D2&bsft_lx=3D2&bsft_aaid=3D=
f26a10c0-b96a-4d86-8c91-e95b0823227e&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.=
houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cva2VlcC1ob21lb3duZXJzLW=
9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0%26sfdcid%3D701Uj00000Pvwby=
IAB%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_ar=
ticle_sticker-shock_q2-20250415-us%26utm_source%3Dblueshift%26utm_medium%=
3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock_q2=
-20250415-us

Flip the Focus From =E2=80=9CCost=E2=80=9D to =E2=80=9CValue=E2=80=9D

Have you ever had a client who=E2=80=A6

- Gasps at the number on your estimate or proposal?
- Pushes you to lower your prices?
- Prioritizes price over quality?

We asked successful pros how they deal with cost-conscious homeowners so =
you can ease concerns while standing your ground=E2=80=94and ultimately m=
ove projects forward.

[Follow This Advice](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-=
88a9-61a469833eac&txnid=3Dcdf0bdab-0965-4236-8b36-8aeec83d5e91&eid=3D9f3d=
dc96-b3cf-4069-b53c-17a9ae372142&mid=3D990cb45e-2b25-4643-8e64-c40e767ec7=
35&bsft_ek=3D2025-04-15T19%3A00%3A12Z&bsft_mime_type=3Dtext&bsft_tv=3D2&b=
sft_lx=3D3&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&a=3Dclick&red=
ir=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2c=
va2VlcC1ob21lb3duZXJzLW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0%26s=
fdcid%3D701Uj00000XEKGoIAP%26lsmr%3Dblueshift_email%26utm_campaign%3Demai=
l-organic_all_ad-hoc_article_sticker-shock_q2-20250415-us%26utm_source%3D=
blueshift%26utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_a=
rticle_sticker-shock_q2-20250415-us)
=E2=80=8A

---------------------------------------------------------------

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[This inbox is not monitored. Need help? Contact our friendly Support tea=
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=C2=A9 2025 Houzz Inc., 8605 Santa Monica Blvd., #90918, West Hollywood, =
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[Houzz Pro]

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=E2=80=8A[]

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g: normal; line-height: 1.2; text-align: left; margin-top: 0; margin-bott=
om: 0; mso-line-height-alt: 34px;">Flip the Focus From =E2=80=9CCost=E2=80=
=9D to =E2=80=9CValue=E2=80=9D</h1></td></tr></table><table class=3D"para=
graph_block block-4" width=3D"100%" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0pt; mso-tab=
le-rspace: 0pt; word-break: break-word;"><tr><td class=3D"pad" style=3D"p=
adding-left:32px;padding-right:32px;"><div style=3D"color:#222222;directi=
on:ltr;font-family:Figtree, Helvetica Neue, Helvetica, sans-serif;font-si=
ze:17px;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:lef=
t;mso-line-height-alt:26px;"><p style=3D"margin: 0;">Have you ever had a =
client who=E2=80=A6</p></div></td></tr></table><table class=3D"list_block=
 block-5" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
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0pt; word-break: break-word; color: #000000; direction: ltr; font-family:=
 Figtree, Helvetica Neue, Helvetica, sans-serif; font-size: 17px; font-we=
ight: 400; letter-spacing: 0px; line-height: 1.5; text-align: left; mso-l=
ine-height-alt: 26px;"><tr><td class=3D"pad" style=3D"padding-bottom:10px=
;padding-left:32px;padding-right:32px;padding-top:10px;"><div style=3D"ma=
rgin-left:-20px"><ul start=3D"1" style=3D"margin-top: 0; margin-bottom: 0=
; list-style-type: revert;"><li aria-level=3D"1" style=3D"Margin: 0 0 0 0=
;">Gasps at the number on your estimate or proposal?</li><li aria-level=3D=
"1" style=3D"Margin: 0 0 0 0;">Pushes you to lower your prices?</li><li a=
ria-level=3D"1" style=3D"Margin: 0 0 0 0;">Prioritizes price over quality=
?</li></ul></div></td></tr></table><table class=3D"paragraph_block block-=
6" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
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d-break: break-word;"><tr><td class=3D"pad" style=3D"padding-left:32px;pa=
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:400;letter-spacing:0px;line-height:1.5;text-align:left;mso-line-height-a=
lt:26px;"><p style=3D"margin: 0;">We asked successful pros how they deal =
with cost-conscious homeowners so you can ease concerns while standing yo=
ur ground=E2=80=94and ultimately move projects forward.</p></div></td></t=
r></table><table class=3D"button_block block-7" width=3D"100%" border=3D"=
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