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Subject: Now Streaming: EPIC2025 Breakout Session Recordings: First 4 From Day 2 Now Available!
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Watch Now: Selling to a Younger Generation, Maximizing Lead-to-Booking Conversions, How to Sell Your Business &amp; Time Management ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

4 More EPIC2025 Breakout Sessions Led By Acclaimed Industry Leaders Now Available

EPIC2025 took place at Disney’s Yacht &amp; Beach Club Resort last month, bringing together growth-minded contractors with some of the industry’s most accomplished thought leaders who shared powerful roadmaps to success over the course of 15 breakout sessions. Following the release of the first seven, four more breakout recordings are now streaming on MyContractorUniversity.com
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqccc/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030

These sessions cover urgent topics impacting contracting businesses right now, with powerful solutions that can help set you apart from the competition – including how to maximize lead-to-booking conversions, selling to younger generations, how to prepare to sell your business, and more!

Current Contractor University members can now access these four EPIC2025 breakout session recordings by clicking the “Watch Now” links below. Non-members can start an absolutely free 10-day trial to access the first 11 recordings, as well as the final four releasing next week, by clicking the link below.

Start a Free Trial
https://go.mycontractoruniversity.com/e/920873/n--referrer-EPIC2025-Breakouts/2kqccg/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
								 

Building Company Value &amp; Preparing to Sell: A Panel Discussion

Presented by: Patrick Lange, John Conway, Austen Radke &amp; Jacob Washkurak

You’ve heard all about consolidation in our industry; about both contractors and private equity companies purchasing home services businesses. But how do you know if you’re ready to sell your own business? And if you’re not, how do you know what to do in your business to maximize value for when it’s time to sell – or maximize value so much you decide to keep it?

In this panel discussion, hear from some of the most accomplished companies in the industry when it comes to purchasing or selling home services businesses. You’ll learn what buyers are looking for, and what drives up the sale price, and you’ll walk away with an understanding of what creates value in your business – for a potential buyer, or for you to own for the long run.

Plus, you’ll learn:

										The main factors in a contracting business that correlate to salability and price

										Pitfalls that too many would-be sellers struggle with and how to avoid them

										Simple tricks that can boost your value and catch the eye of buyers

										Helpful tips to help you decide whether you want to sell or not

										And so much more!

Watch Now
https://go.mycontractoruniversity.com/e/920873/ng-to-sell-a-panel-discussion-/2kqcck/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
							 

Maximizing Lead-to-Booking Conversion Rates: A Data-Driven Approach

Presented by: Tyson Chen


In today’s competitive market, converting leads into booked appointments can make or break your business growth. Join us for an actionable, data-driven session designed to unlock the true potential of your marketing efforts. Through insights uncovered by over 50,000 calls, we’ll cover key strategies to boost your lead-to-booking conversion rates, including:

										Right Call, Right CSR: Discover how assigning the right customer service rep to the right type of call increases booking likelihood.

										Effective Call Center Management: Learn data-backed techniques to optimize call handling and ensure every call counts.

										Speed-to-Lead Tactics: From instant form follow-ups to handling inquiries, see why promptness is key and how to respond in a quick and personalized way with AI.

										Value-Driven Call Coaching: Explore data insights on how to build value in calls by emphasizing benefits and memberships, plus proven dos and don’ts that impact booking success.

										Best-in-Class Tech Solutions: See how industry-leading AI tools can transform your call center operations, from real-time coaching to advanced call classification, and boost your ability to close bookings efficiently.

Backed by statistical evidence and real-life case studies, this session is your chance to adopt the same cutting-edge AI-driven strategies that leading HVAC, Plumbing, and Electrical companies are using to grow their bookings. Don’t miss out on these insights that could transform your bottom line!

Plus, in this session, you’ll learn:

										Optimize Lead-to-Booking Conversions with Data-Driven Call Handling

										Understand how to assign the right customer service representative to the right call type, and leverage data-backed techniques for managing your call center effectively to increase booking rates.

										Enhance Booking Success through Value-Building Techniques and Membership Offers

										Learn specific conversational tactics, including building value and discussing memberships, supported by statistical insights on what to say (and avoid) to maximize conversion rates.

										Optimize After-Hours, Overflow, and Call Triage for Maximum Conversion

										Gain strategies to handle after-hours and overflow calls effectively, including triaging calls with AI to ensure urgent leads are prioritized and seamlessly managed, helping you capture booking opportunities around the clock.

Watch Now
https://go.mycontractoruniversity.com/e/920873/-rates-a-data-driven-approach-/2kqccn/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
									 

Harnessing Time for Happiness &amp; Prosperity

Presented by: Drew Cameron

Time is the great equalizer, both in business and life. It is unbiased and fair to all, yet many people feel time works against them. In reality, it is often we who work against time. So how can you solve the math problem of time? How can you build a framework that uses task management and personal positioning to help you compound time? How can you escape the hysterical hyperactivity that keeps you and your team feeling time-compressed and busy without accomplishing your goals?

In this session, Drew Cameron will share principles, concepts, tools, and resources to help you unlock more time and unleash your fire, drive, creativity, flexibility, and productivity. By following the “Freedom Framework,” you will learn to lead a more productive, prosperous, and prolific life where you are at peace. Drew will also reveal the obvious secrets that most people miss, helping you understand how to make the most of each moment.

In this session, you’ll learn:

										How to manage tasks and position yourself to make the most of your time

										Strategies to escape the feeling of being busy without achieving goals

										Principles and tools to unlock more time and increase productivity

										How to follow the “Freedom Framework” for a more prosperous life

										And so much more!

Watch Now
https://go.mycontractoruniversity.com/e/920873/time-for-happiness-prosperity-/2kqccr/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030

									 
Selling to a Younger Generation of Homeowners

Presented by: Jason Walker

As the national homeowner demographic shifts towards a younger generation, HVAC business owners face the challenge of evolving their selling strategies to meet the unique needs and preferences of millennial homeowners. The customer buying experience is changing, and it’s crucial to adapt to stay competitive in the market.

Jason Walker has built his reputation as an industry-leading sales expert by mastering how to adapt his communications to different generations. From humble beginnings as a warehouse shop cleaner, Jason quickly rose to become a top-performing comfort advisor and currently runs a successful HVAC business and travels the country as a highly sought after sales trainer. Jason, also known to his dedicated social media followers as Jay Dub Money Maker, hosts an industry-leading podcast, HVAC Masters of the Hustle, where he has shared best practices and helpful tips for HVAC business success with hundreds of thousands of listeners nationwide.

In this session, Jason will share strategies and tactics to help attendees stay competitive and meet the expectations of younger homeowners, including:

										Understanding the characteristics and preferences of younger homeowners in the HVAC market.

										Adapting communication styles to resonate with a tech-savvy, information-driven demographic.

										Leveraging social media and digital platforms to reach and engage younger clients.

										Implementing personalized sales approaches that emphasize sustainability and energy efficiency.

										Implementing streamlined financing options that make energy-efficient systems affordable and easily accessible.

										Building trust and credibility through transparency and education.

										Utilizing data and technology to enhance the customer experience and streamline the sales process.

										Developing a mindset and culture that fosters continuous improvement and innovation in sales strategies.

Watch Now
https://go.mycontractoruniversity.com/e/920873/nger-generation-of-homeowners-/2kqccv/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
								 

Release Dates for Remaining Recordings

April 9

										Recruit &amp; Hire Like an Industry Leader: A Panel Discussion

										What’s the Verdict: Branded or Blanded?

										Future Trends in the Trades &amp; How to Prepare

										Game-Changing Secrets: The Coaches’ Counsel Exposes the Top Traps Sabotaging Contractors

									 

https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqccy/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
											 

EPIC2025 Featured Exhibitors

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https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcdc/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcdg/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcdk/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
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https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcdv/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcdy/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcf2/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcf5/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcf8/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
											 
EPIC2025 Media Partners
https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcfc/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030
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<div style="display:none;max-height:0px;overflow:hidden;">Watch Now: Selling to a Younger Generation, Maximizing Lead-to-Booking Conversions, How to Sell Your Business &amp; Time Management
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									<p style="margin: 0px; padding: 0px;">4 More EPIC2025 Breakout Sessions Led By Acclaimed Industry Leaders Now Available</p>
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									<td align="left" class="left-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;"><p style="margin: 0px; padding: 0px;">EPIC2025 took place at Disney’s Yacht &amp; Beach Club Resort last month, bringing together growth-minded contractors with some of the industry’s most accomplished thought leaders who shared powerful roadmaps to success over the course of 15 breakout sessions. Following the release of the first seven, four more breakout recordings are now streaming.</p>

<p style="margin: 0px; padding: 0px;">&nbsp;</p>

<p style="margin: 0 0; padding: 0px;">These sessions cover urgent topics impacting contracting businesses right now, with powerful solutions that can help set you apart from the competition – including how to maximize lead-to-booking conversions, selling to younger generations, how to prepare to sell your business, and more!</p>

<p style="margin: 0px; padding: 0px;">&nbsp;</p>

<p style="margin: 0 0 30px; padding: 0px;">Current Contractor University members can now access these four EPIC2025 breakout session recordings by clicking the “Watch Now” links below. Non-members can start an absolutely free 10-day trial to access the first 11 recordings, as well as the final four releasing next week, by clicking the link below.</p>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/n--referrer-EPIC2025-Breakouts/2kqccg/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Start a Free Trial</span></a>
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									<p style="margin: 0px; padding: 0px;">Building Company Value &amp; Preparing to Sell: A Panel Discussion</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/4/lang-comway-austen-jacob-headshots.png" style="display:block;width:500px;max-width:100%;border:0px;" width="500">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Patrick Lange, John Conway, Austen Radke &amp; Jacob Washkurak</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">You’ve heard all about consolidation in our industry; about both contractors and private equity companies purchasing home services businesses. But how do you know if you’re ready to sell your own business? And if you’re not, how do you know what to do in your business to maximize value for when it’s time to sell – or maximize value so much you decide to keep it?</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">In this panel discussion, hear from some of the most accomplished companies in the industry when it comes to purchasing or selling home services businesses. You’ll learn what buyers are looking for, and what drives up the sale price, and you’ll walk away with an understanding of what creates value in your business – for a potential buyer, or for you to own for the long run.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">Plus, you’ll learn:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">The main factors in a contracting business that correlate to salability and price</li>
										<li style="margin:10px 0;line-height:24px;">Pitfalls that too many would-be sellers struggle with and how to avoid them</li>
										<li style="margin:10px 0;line-height:24px;">Simple tricks that can boost your value and catch the eye of buyers</li>
										<li style="margin:10px 0;line-height:24px;">Helpful tips to help you decide whether you want to sell or not</li>
										<li style="margin:10px 0 30px;line-height:24px;">And so much more!</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/ng-to-sell-a-panel-discussion-/2kqcck/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<p style="margin: 0px; padding: 0px;">Maximizing Lead-to-Booking Conversion Rates: A Data-Driven Approach</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/7/tyson-headshots.png" style="display:block;width:150px;max-width:100%;border:0px;" width="150">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Tyson Chen</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">In today’s competitive market, converting leads into booked appointments can make or break your business growth. Join us for an actionable, data-driven session designed to unlock the true potential of your marketing efforts. Through insights uncovered by over 50,000 calls, we’ll cover key strategies to boost your lead-to-booking conversion rates, including:</p>

									<ol style="margin-top:15px;">
										<li style="margin:5px 0 10px;line-height:24px;">Right Call, Right CSR: Discover how assigning the right customer service rep to the right type of call increases booking likelihood.</li>
										<li style="margin:10px 0;line-height:24px;">Effective Call Center Management: Learn data-backed techniques to optimize call handling and ensure every call counts.</li>
										<li style="margin:10px 0;line-height:24px;">Speed-to-Lead Tactics: From instant form follow-ups to handling inquiries, see why promptness is key and how to respond in a quick and personalized way with AI.</li>
										<li style="margin:10px 0;line-height:24px;">Value-Driven Call Coaching: Explore data insights on how to build value in calls by emphasizing benefits and memberships, plus proven dos and don’ts that impact booking success.</li>
										<li style="margin:10px 0 0;line-height:24px;">Best-in-Class Tech Solutions: See how industry-leading AI tools can transform your call center operations, from real-time coaching to advanced call classification, and boost your ability to close bookings efficiently.</li>
									</ol>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">Backed by statistical evidence and real-life case studies, this session is your chance to adopt the same cutting-edge AI-driven strategies that leading HVAC, Plumbing, and Electrical companies are using to grow their bookings. Don’t miss out on these insights that could transform your bottom line!</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">Plus, in this session, you’ll learn:</p>

									<ul style="margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;"><strong>Optimize Lead-to-Booking Conversions with Data-Driven Call Handling</strong><br>
										Understand how to assign the right customer service representative to the right call type, and leverage data-backed techniques for managing your call center effectively to increase booking rates.</li>
										<li style="margin:5px 0 10px;line-height:24px;"><strong>Enhance Booking Success through Value-Building Techniques and Membership Offers</strong><br>
										Learn specific conversational tactics, including building value and discussing memberships, supported by statistical insights on what to say (and avoid) to maximize conversion rates.</li>
										<li style="margin:10px 0 30px;line-height:24px;"><strong>Optimize After-Hours, Overflow, and Call Triage for Maximum Conversion</strong><br>
										Gain strategies to handle after-hours and overflow calls effectively, including triaging calls with AI to ensure urgent leads are prioritized and seamlessly managed, helping you capture booking opportunities around the clock.</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/-rates-a-data-driven-approach-/2kqccn/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">Harnessing Time for Happiness &amp; Prosperity</p>
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								<tr>
									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/7/cameron-headshots.png" style="display:block;width:150px;max-width:100%;border:0px;" width="150">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Drew Cameron</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">Time is the great equalizer, both in business and life. It is unbiased and fair to all, yet many people feel time works against them. In reality, it is often we who work against time. So how can you solve the math problem of time? How can you build a framework that uses task management and personal positioning to help you compound time? How can you escape the hysterical hyperactivity that keeps you and your team feeling time-compressed and busy without accomplishing your goals?</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">In this session, Drew Cameron will share principles, concepts, tools, and resources to help you unlock more time and unleash your fire, drive, creativity, flexibility, and productivity. By following the “Freedom Framework,” you will learn to lead a more productive, prosperous, and prolific life where you are at peace. Drew will also reveal the obvious secrets that most people miss, helping you understand how to make the most of each moment.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">In this session, you’ll learn:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">How to manage tasks and position yourself to make the most of your time</li>
										<li style="margin:10px 0;line-height:24px;">Strategies to escape the feeling of being busy without achieving goals</li>
										<li style="margin:10px 0;line-height:24px;">Principles and tools to unlock more time and increase productivity</li>
										<li style="margin:10px 0;line-height:24px;">How to follow the “Freedom Framework” for a more prosperous life</li>
										<li style="margin:10px 0 25px;line-height:24px;">And so much more!</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/time-for-happiness-prosperity-/2kqccr/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">Selling to a Younger Generation of Homeowners</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/7/walker-headshots.png" style="display:block;width:150px;max-width:100%;border:0px;" width="150">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Jason Walker</p>
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									<td align="left" class="left-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;">
									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">As the national homeowner demographic shifts towards a younger generation, HVAC business owners face the challenge of evolving their selling strategies to meet the unique needs and preferences of millennial homeowners. The customer buying experience is changing, and it’s crucial to adapt to stay competitive in the market.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">Jason Walker has built his reputation as an industry-leading sales expert by mastering how to adapt his communications to different generations. From humble beginnings as a warehouse shop cleaner, Jason quickly rose to become a top-performing comfort advisor and currently runs a successful HVAC business and travels the country as a highly sought after sales trainer. Jason, also known to his dedicated social media followers as Jay Dub Money Maker, hosts an industry-leading podcast, HVAC Masters of the Hustle, where he has shared best practices and helpful tips for HVAC business success with hundreds of thousands of listeners nationwide.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">In this session, Jason will share strategies and tactics to help attendees stay competitive and meet the expectations of younger homeowners, including:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">Understanding the characteristics and preferences of younger homeowners in the HVAC market.</li>
										<li style="margin:10px 0;line-height:24px;">Adapting communication styles to resonate with a tech-savvy, information-driven demographic.</li>
										<li style="margin:10px 0;line-height:24px;">Leveraging social media and digital platforms to reach and engage younger clients.</li>
										<li style="margin:10px 0;line-height:24px;">Implementing personalized sales approaches that emphasize sustainability and energy efficiency.</li>
										<li style="margin:10px 0;line-height:24px;">Implementing streamlined financing options that make energy-efficient systems affordable and easily accessible.</li>
										<li style="margin:10px 0;line-height:24px;">Building trust and credibility through transparency and education.</li>
										<li style="margin:10px 0;line-height:24px;">Utilizing data and technology to enhance the customer experience and streamline the sales process.</li>
										<li style="margin:10px 0 25px;line-height:24px;">Developing a mindset and culture that fosters continuous improvement and innovation in sales strategies.</li>
									</ul>
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						<td align="center" bgcolor="#f9fafc" class="container-padding"><!-- Content -->
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/nger-generation-of-homeowners-/2kqccv/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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						<td align="center" bgcolor="#f9fafc" class="container-padding"><!-- Content -->
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">Release Dates for Remaining Recordings</p>
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									<td align="left" class="left-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;">
									<p style="margin: 0 0 10px; padding: 0px;"><strong>April 9</strong></p>

									<ul>
										<li style="margin:10px 0;line-height:24px;">Recruit &amp; Hire Like an Industry Leader: A Panel Discussion</li>
										<li style="margin:10px 0;line-height:24px;">What’s the Verdict: Branded or Blanded?</li>
										<li style="margin:10px 0;line-height:24px;">Future Trends in the Trades &amp; How to Prepare</li>
										<li style="margin:10px 0 40px;line-height:24px;">Game-Changing Secrets: The Coaches’ Counsel Exposes the Top Traps Sabotaging Contractors</li>
									</ul>
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						<td align="center" class="img-responsive"><a href="https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqccy/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2026/3/EPIC2026-presale-banner.jpg" style="display:block;width:800px;max-width:100%;border:0px;" width="800"> </a></td>
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												<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
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												<div style="margin: 30px 0 20px; padding: 0px;">
												<p style="margin: 0px; padding: 0px;"><strong>EPIC2025 Featured Exhibitors</strong></p>
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																		<div style="padding:0;margin:0;"><a href="https://go.mycontractoruniversity.com/e/920873/2025-04-02/2kqcd2/1104307495/h/nEPExC8mAU71z1U5qrSSDHZdcEpDEtYGMIWPsTRW030"><img alt="icon" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/1/EPIC2025-apex-logo.png" style="width:100px;border:0px;display:inline!important;" width="100"> </a></div>
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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												<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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													</tbody>
												</table>
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											</tr>
											<tr>
												<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
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											<tr>
												<td align="center">
												<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
													<tbody>
														<tr class="center-on-mobile">
															<td align="center" class="rwd-on-mobile"><!-- content -->
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
																		<td align="center" class="">
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													</tbody>
												</table>
												</td>
											</tr>
											<tr>
												<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
											</tr>
											<tr>
												<td align="center">
												<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
													<tbody>
														<tr class="center-on-mobile">
															<td align="center" class="rwd-on-mobile"><!-- content -->
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
																		<td align="center" class="">
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													</tbody>
												</table>
												</td>
											</tr>
											<tr>
												<td height="40" style="font-size:40px;line-height:40px;" class="">&nbsp;</td>
											</tr>
										</tbody>
									</table>
									<!-- Content --></td>
								</tr>
								<!-- eventmax-brands -->
							</tbody>
						</table>
						</td>
					</tr>
					<!-- Outer-Table -->
				</tbody>
			</table>

			<table align="center" border="0" cellpadding="0" cellspacing="0" class="row" role="presentation" style="width:800px;max-width:800px;" width="800"><!-- anabel-space -->
				<tbody>
					<tr>
						<td align="center" bgcolor="#F4F4F4"><!-- Content -->
						<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;max-width:100%;" width="100%">
							<tbody>
								<tr>
									<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
								</tr>
							</tbody>
						</table>
						<!-- Content --></td>
					</tr>
					<!-- anabel-space -->
				</tbody>
			</table>

			<table align="center" border="0" cellpadding="0" cellspacing="0" style="width:100%;max-width:100%;" width="100%">
				<tbody>
					<tr><!-- Outer Table -->
						<td align="center" bgcolor="#F4F4F4">
						<table align="center" border="0" cellpadding="0" cellspacing="0" class="outer-table row" data-outer-table="" role="presentation" style="width:800px;max-width:800px;" width="800"><!-- eventmax-brands -->
							<tbody>
								<tr>
									<td align="center" bgcolor="#FBFBFB"><!-- Content -->
									<table align="center" border="0" cellpadding="0" cellspacing="0" class="inner-table row" data-inner-table="" role="presentation" style="width:600px;max-width:600px;" width="600">
										<tbody>
											<tr>
												<td height="20" style="font-size:20px;line-height:20px;" class="">&nbsp;</td>
											</tr>
											<tr>
												<td align="center" class="center-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:18px;line-height:28px;font-weight:600;font-style:normal;color:#414141;text-decoration:none;letter-spacing:0px;">
												<div style="margin: 30px 0 20px; padding: 0px;">
												<p style="margin: 0px; padding: 0px;"><strong>EPIC2025 Media Partners</strong></p>
												</div>
												</td>
											</tr>
											<tr>
												<td align="center">
												<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
													<tbody>
														<tr class="center-on-mobile">
															<td align="center" class="rwd-on-mobile"><!-- content -->
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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																</tbody>
															</table>
															<!-- content --></td>
															<td align="center" class="rwd-on-mobile"><!-- content -->
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
																		<td align="center" class="">
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																		<td class="hide-mobile" width="10">&nbsp;</td>
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																</tbody>
															</table>
															<!-- content --></td>
															<td align="center" class="rwd-on-mobile"><!-- content -->
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
																		<td align="center" class="">
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															<!-- content --></td>
															<td align="center" class="rwd-on-mobile"><!-- content -->
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
																<tbody>
																	<tr>
																		<td class="hide-mobile" width="10">&nbsp;</td>
																		<td align="center" class="">
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																		<td class="hide-mobile" width="10">&nbsp;</td>
																	</tr>
																</tbody>
															</table>
															<!-- content --></td>
														</tr>
													</tbody>
												</table>
												</td>
											</tr>
											<tr>
												<td height="40" style="font-size:40px;line-height:40px;" class="">&nbsp;</td>
											</tr>
										</tbody>
									</table>
									<!-- Content --></td>
								</tr>
								<!-- eventmax-brands -->
							</tbody>
						</table>
						</td>
					</tr>
					<!-- Outer-Table -->
				</tbody>
			</table>

			<table align="center" border="0" cellpadding="0" cellspacing="0" class="outer-table row" data-outer-table="" role="presentation" style="width:640px;max-width:640px;" width="640"><!-- nikita-footer -->
				<tbody>
					<tr>
						<td align="center"><!-- Content -->
						<table align="center" border="0" cellpadding="0" cellspacing="0" class="inner-table row container-padding" data-inner-table="" role="presentation" style="width:580px;max-width:600px;" width="580">
							<tbody>
								<tr>
									<td height="30" style="font-size:30px;line-height:30px;" class="">&nbsp;</td>
								</tr>
								<tr>
									<td align="center"><!-- Social Icons -->
									<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;max-width:100%;" width="100%">
										<tbody>
											<tr>
												<td align="center">
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													<tbody>
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															<td align="center" class="rwd-on-mobile" height="36" style="height:36px;" valign="middle">
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
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																	<tr>
																		<td width="10" class="">&nbsp;</td>
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																</tbody>
															</table>
															</td>
															<td align="center" class="rwd-on-mobile" height="36" style="height:36px;" valign="middle">
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
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																	<tr>
																		<td width="10" class="">&nbsp;</td>
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															<td align="center" class="rwd-on-mobile" height="36" style="height:36px;" valign="middle">
															<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation">
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