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From: "Contractor University" <memberservices@egiainfo.com>
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Subject: Now Streaming: All EPIC2025 Day 1 Breakout Sessions!
Date: Wed, 26 Mar 2025 11:00:26 -0600
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Watch Now: Consumer Behavior, Leadership That Drives Customer Experience, and Cutting-Edge Marketing Strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

3 More Industry Expert-led Sessions from EPIC2025 Now Available

Following the streaming premiere of the first four last week, three more breakout session recordings from the acclaimed recent EPIC2025 conference at Disney’s Yacht Club Resort are now available for on-demand viewing on MyContractorUniversity.com
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knbzx/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

Outlined below, these sessions covered developing strategies and urgent information around modern consumer behavior, policy incentives, and technology in HVAC; leadership that guides customer experience; and profit-driving marketing strategies, both time-tested and brand new.

Current Contractor University members can now access these three EPIC2025 breakout session recordings by clicking the “Watch Now” links below. Non-members can start an absolutely free 10-day trial to access the first seven recordings and the next eight releases over the next two weeks by clicking the link below.

Start a Free Trial
https://go.mycontractoruniversity.com/e/920873/n--referrer-EPIC2025-Breakouts/2knc11/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

How to Stand Out with Marketing &amp; Branding: A Panel Discussion

Presented by: Shawn Byrne, Gary Elekes, Colleen Keyworth

In today’s competitive market, many home services contractors struggle to effectively promote their services, truly stand out from the competition, and grow their businesses. While some companies remain invisible in the crowded marketplace, others seem to effortlessly attract a steady stream of new customers. What sets these successful businesses apart, and how can you emulate their success?

In this breakout session, we bring together top marketing experts from the home services industry to reveal the most proven, winning strategies. You’ll gain invaluable insights into the most effective marketing techniques that are driving growth for the best in the business. Learn how these experts create compelling marketing campaigns, leverage digital platforms, grow referrals and repeat business, and maximize their marketing budgets to achieve exceptional results.

Plus, you’ll learn:

										Proven strategies to create high-impact marketing campaigns that resonate with your target audience

										How to use social media and online reviews to build your brand and attract new customers

										Insider tips on utilizing local SEO to increase your online visibility and drive more traffic to your website

										And so much more!

Watch Now
https://go.mycontractoruniversity.com/e/920873/g-branding-a-panel-discussion-/2knc14/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

The Confluence of Modern Consumer Behavior, Policy Incentives, and Technology in Home Services

Presented by: Joshua Koplin

The industry is changing, and contractors who adapt and embrace how consumer expectations, substantial financial incentives from various government levels, and the crucial role of technology are collectively shaping the home services industry will be in a position to succeed for years to come. HVAC contractors can harness these insights to optimize their business strategies and thrive in a rapidly changing market.

This presentation is tailored for HVAC contractors, business owners, and industry professionals aiming to adapt to and capitalize on the changing dynamics of consumer behavior, governmental incentives, and technological advancements in the home services industry.

Plus, in this session, you’ll learn:

										How evolving consumer expectations drive demand for online transparency in-home services

										How financial incentives from federal to local levels shape HVAC customer choices

										Leveraging rebates to boost sales of high-efficiency systems

										Using digital tools to engage customers and deliver seamless service

Watch Now
https://go.mycontractoruniversity.com/e/920873/d-technology-in-home-services-/2knc17/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

What Effective Leaders Do to Engage Their Teams to WOW More Customers

Presented by: Brigham Dickinson

Your company’s continued growth and vitality are ultimately dependent on you. And it’s never been more difficult to keep your team emotionally engaged in their work creating “WOW” experiences for homeowners.

In this session, we will discuss what it takes to lead your team through turbulent times. You will also be given the opportunity to evaluate your own leadership during our time together as well as steps you can take to improve. Principle-centered leadership creates a culture that shapes behaviors that produce progress and prosperity inside your organization. Learn what leaders do to engage their teams to WOW their customers by reserving your spot in this session!

In this session, you’ll learn:

										How great leaders engage their teams

										How to lead your team through turbulent times

										Evaluate your current leadership and find ways to improve

Watch Now
https://go.mycontractoruniversity.com/e/920873/r-teams-to-wow-more-customers-/2knc1b/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

Release Dates for Remaining Recordings

April 2

										How to Stand Out with Marketing &amp; Branding: A Panel Discussion

										Maximizing Lead-to-Booking Conversion Rates: A Data-Driven Approach

										Harnessing Time for Happiness &amp; Prosperity

										Selling to a Younger Generation of Homeowners

April 9

										Recruit &amp; Hire Like an Industry Leader: A Panel Discussion

										What’s the Verdict: Branded or Blanded?

										Future Trends in the Trades &amp; How to Prepare

										Game-Changing Secrets: The Coaches’ Counsel Exposes the Top Traps Sabotaging Contractors

									 

https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc1f/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

EPIC2025 Featured Exhibitors
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc1j/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
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https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc1t/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc1x/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc21/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
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https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc27/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ 
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2b/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2f/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2j/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2m/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2q/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
																	 
EPIC2025 Media Partners
https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc2t/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
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https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knc34/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ

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https://go.mycontractoruniversity.com/e/920873/company-egia/2knc3f/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ
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EPIC2025.COM
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<div style="display:none;max-height:0px;overflow:hidden;">Watch Now: Consumer Behavior, Leadership That Drives Customer Experience, and Cutting-Edge Marketing Strategy
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									<div style="margin: 25px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">3 More Industry Expert-led Sessions from EPIC2025 Now Available</p>
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									<td align="left" class="left-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;">
									<p style="margin: 0px; padding: 0px;">Following the streaming premiere of the first four last week, three more breakout session recordings from the acclaimed recent EPIC2025 conference at Disney’s Yacht Club Resort are now available for on-demand viewing on <a href="https://go.mycontractoruniversity.com/e/920873/2025-03-26/2knbzx/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ" style="text-decoration:none;font-weight:bold;color:#1357a0;">MyContractorUniversity.com</a>.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0; padding: 0px;">Outlined below, these sessions covered developing strategies and urgent information around modern consumer behavior, policy incentives, and technology in HVAC; leadership that guides customer experience; and profit-driving marketing strategies, both time-tested and brand new.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 30px; padding: 0px;">Current Contractor University members can now access these three EPIC2025 breakout session recordings by clicking the “Watch Now” links below. Non-members can start an absolutely free 10-day trial to access the first seven recordings and the next eight releases over the next two weeks by clicking the link below.</p>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/n--referrer-EPIC2025-Breakouts/2knc11/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Start a Free Trial</span></a>
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">How to Stand Out with Marketing &amp; Branding: A Panel Discussion</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/3/byrne-elekes-keyworth-headshot.png" style="display:block;width:400px;max-width:100%;border:0px;" width="400">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Shawn Byrne, Gary Elekes, Colleen Keyworth</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">In today’s competitive market, many home services contractors struggle to effectively promote their services, truly stand out from the competition, and grow their businesses. While some companies remain invisible in the crowded marketplace, others seem to effortlessly attract a steady stream of new customers. What sets these successful businesses apart, and how can you emulate their success?</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">In this breakout session, we bring together top marketing experts from the home services industry to reveal the most proven, winning strategies. You’ll gain invaluable insights into the most effective marketing techniques that are driving growth for the best in the business. Learn how these experts create compelling marketing campaigns, leverage digital platforms, grow referrals and repeat business, and maximize their marketing budgets to achieve exceptional results.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">Plus, you’ll learn:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">Proven strategies to create high-impact marketing campaigns that resonate with your target audience</li>
										<li style="margin:10px 0;line-height:24px;">How to use social media and online reviews to build your brand and attract new customers</li>
										<li style="margin:10px 0;line-height:24px;">Insider tips on utilizing local SEO to increase your online visibility and drive more traffic to your website</li>
										<li style="margin:10px 0 30px;line-height:24px;">And so much more!</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/g-branding-a-panel-discussion-/2knc14/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">The Confluence of Modern Consumer Behavior, Policy Incentives, and Technology in Home Services</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/9/kpplin-headshots.png" style="display:block;width:150px;max-width:100%;border:0px;" width="150">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Joshua Koplin</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">The industry is changing, and contractors who adapt and embrace how consumer expectations, substantial financial incentives from various government levels, and the crucial role of technology are collectively shaping the home services industry will be in a position to succeed for years to come. HVAC contractors can harness these insights to optimize their business strategies and thrive in a rapidly changing market.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">This presentation is tailored for HVAC contractors, business owners, and industry professionals aiming to adapt to and capitalize on the changing dynamics of consumer behavior, governmental incentives, and technological advancements in the home services industry.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">Plus, in this session, you’ll learn:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">How evolving consumer expectations drive demand for online transparency in-home services</li>
										<li style="margin:10px 0;line-height:24px;">How financial incentives from federal to local levels shape HVAC customer choices</li>
										<li style="margin:10px 0;line-height:24px;">Leveraging rebates to boost sales of high-efficiency systems</li>
										<li style="margin:10px 0 30px;line-height:24px;">Using digital tools to engage customers and deliver seamless service</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/d-technology-in-home-services-/2knc17/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<td height="10" style="font-size:20px;line-height:10px;" class="">&nbsp;</td>
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									<td align="center" class="center-text" style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:18px;line-height:28px;font-weight:600;font-style:normal;color:#414141;text-decoration:none;letter-spacing:0px;">
									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">What Effective Leaders Do to Engage Their Teams to WOW More Customers</p>
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									<td align="center" class="img-responsive"><img alt="picture" border="0" class="auto-width" src="https://resources.mycontractoruniversity.com/images_email/epic/epic2025/7/Dickinson-headshots.png" style="display:block;width:150px;max-width:100%;border:0px;" width="150">
									<p style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-size:13px;line-height:26px;font-weight:400;font-style:normal;color:#333333;text-decoration:none;letter-spacing:0px;margin-top:15px;"><strong>Presented by</strong>: Brigham Dickinson</p>
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									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0px; padding: 0px;">Your company’s continued growth and vitality are ultimately dependent on you. And it’s never been more difficult to keep your team emotionally engaged in their work creating “WOW” experiences for homeowners.</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 0; padding: 0px;">In this session, we will discuss what it takes to lead your team through turbulent times. You will also be given the opportunity to evaluate your own leadership during our time together as well as steps you can take to improve. Principle-centered leadership creates a culture that shapes behaviors that produce progress and prosperity inside your organization. Learn what leaders do to engage their teams to WOW their customers by reserving your spot in this session!</p>

									<p style="margin: 0px; padding: 0px;">&nbsp;</p>

									<p style="margin: 0 0 20px; padding: 0px;">In this session, you’ll learn:</p>

									<ul style="padding-left:15px;margin-top:5px;">
										<li style="margin:5px 0 10px;line-height:24px;">How great leaders engage their teams</li>
										<li style="margin:10px 0;line-height:24px;">How to lead your team through turbulent times</li>
										<li style="margin:10px 0 25px;line-height:24px;">Evaluate your current leadership and find ways to improve</li>
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                                    <![endif]--><a href="https://go.mycontractoruniversity.com/e/920873/r-teams-to-wow-more-customers-/2knc1b/1098691026/h/0V1peOGP67y1jmo24y826VP_jUsk_9VXzWvj9AX67jQ" style="font-family:'Roboto',Arial,Helvetica,sans-serif;font-size:13px;line-height:14px;font-weight:500;font-style:normal;color:#FFFFFF;text-decoration:none;letter-spacing:0px;padding:15px 20px 15px 20px;display:inline-block;"><span>Watch Now</span></a>
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									<div style="margin: 20px 0; padding: 0px;">
									<p style="margin: 0px; padding: 0px;">Release Dates for Remaining Recordings</p>
									</div>
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									<p style="margin: 0 0 10px; padding: 0px;"><strong>April 2</strong></p>

									<ul>
										<li style="margin:10px 0;line-height:24px;">Building Company Value &amp; Preparing to Sell: A Panel Discussion</li>
										<li style="margin:10px 0;line-height:24px;">Maximizing Lead-to-Booking Conversion Rates: A Data-Driven Approach</li>
										<li style="margin:10px 0;line-height:24px;">Harnessing Time for Happiness &amp; Prosperity</li>
										<li style="margin:10px 0 20px;line-height:24px;">Selling to a Younger Generation of Homeowners</li>
									</ul>

									<p style="margin: 0 0 10px; padding: 0px;"><strong>April 9</strong></p>

									<ul>
										<li style="margin:10px 0;line-height:24px;">Recruit &amp; Hire Like an Industry Leader: A Panel Discussion</li>
										<li style="margin:10px 0;line-height:24px;">What’s the Verdict: Branded or Blanded?</li>
										<li style="margin:10px 0;line-height:24px;">Future Trends in the Trades &amp; How to Prepare</li>
										<li style="margin:10px 0 40px;line-height:24px;">Game-Changing Secrets: The Coaches’ Counsel Exposes the Top Traps Sabotaging Contractors</li>
									</ul>
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												<div style="margin: 30px 0 20px; padding: 0px;">
												<p style="margin: 0px; padding: 0px;"><strong>EPIC2025 Featured Exhibitors</strong></p>
												</div>
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