Return-Path: <1axcglf88kg2cwjrk5zoyvphhx6cnns7r95grn-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id sOZeIyuprGcFJgkAchKAPA (envelope-from <1axcglf88kg2cwjrk5zoyvphhx6cnns7r95grn-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Wed, 12 Feb 2025 07:59:07 -0600 Return-path: <1axcglf88kg2cwjrk5zoyvphhx6cnns7r95grn-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Wed, 12 Feb 2025 07:59:07 -0600 Received: from bid46mm.bf10x.hubspotemail.net ([158.247.18.60]:50551) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axcglf88kg2cwjrk5zoyvphhx6cnns7r95grn-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1tiDGc-002XiY-2a for info@sterlingcal.com; Wed, 12 Feb 2025 07:59:07 -0600 Received: by 172.16.116.30 with SMTP id a089896hoz745ykkvy11wwrwi6rfgqytegf0dx0vc5; Wed, 12 Feb 2025 13:58:56 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=ga9z7GSZC/bZqIxCRTfWXvWy9Imp01sVE5FrzEq6oJc=; b=cl/ucOd+tWmM/abIspdhoL+gxKl9WUjpTEAP7xtpILs1BQcUOH+1bV5ZnitXPo arKAa3akWngAWFFcRadpEBEb1m7kmC29cGq64B3yB6daabjEh0lhuurWndj2wvY N6Wm+3vSHvkzLllzaYP48fXRf86YOiTtVVxZpY3RdbAw6/H05xiFlJgtnLWEta+ 6kapn3tqGD1tdQseNyyk6zA46TsnA0nJxKafUZVKdkZ8MfdBBSPV7gb1eyFypT8 24FpSSOxNU6CWOar+ERVRDVcCn0LJ6ro/now2vYOoyuKeoHMjFITYY6c+gypTCf lPlxcgtVh43bcZDaUjQYeGhGp07A==; q=dns/txt; t=1739368735; x=1739631535; DKIM-Signature: v=1; s=hs1-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=ga9z7GSZC/bZqIxCRTfWXvWy9Imp01sVE5FrzEq6oJc=; b=PT9QAGRT/7ogHElkvcnsa4+yrdtBBp17pQBLq3kxmfRt8Msjo2V8M6RccngiuH IE3M+GYQhUqCRTZh+s7s80ziBcFiWfu+fs/Pr0jbFxIN0SN1+HOWRhTz8R6qDFi 3bLpKxdSSJH8eirSZzXi18P+X9Vmnd5KmA/c8nq0Q6E0qRJiXVvxZ+D5n2AzNTV 2tfZbESN2jxuGhjph/mAQxWnFhPG+2084NRh8RU26sGinA+kofxiGnE3RjAIGsL KMbmF2aqv0T4SbKiFz9CyOkrG6GJdx4HYvBrIlMEHQGmUEtwytt7OFKyRP3eJG1 TkYWW5tTZPkmlJh+Sq/A7CQm/fVQ==; q=dns/txt; t=1739368735; x=1739631535; X-HS-Cid: 1axfm810hlaic13wvj2i3j9s8vw03ldpgjrswz List-Unsubscribe: , Date: Wed, 12 Feb 2025 06:58:56 -0700 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1739368735597.8f887666-75da-439e-8837-664484ed89ce@bf10x.hubspotemail.net> Subject: =?utf-8?Q?Timing,_Location_&_Prime_Spots_=F0=9F=93=8D?= =?utf-8?Q?_Win_with_Strategic_OOH_Placement?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_3299476_1241856093.1739368735803" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_3299476_1241856093.1739368735803 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable PLUS: Billboard Rivalries - When Brands & Teams Go Head-to-Head Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. Traffic Volume, Exit Signs, Time of Day=E2=80=94Placement at Play The beauty of out-of-home (OOH) is that it goes far beyond the billboard it= self. Its universal appeal cuts across cities big and small, highways and s= ide streets, and reaches audiences in all sorts of distinct settings. Its l= ocation-centric nature allows brands to strategically leverage geographic c= ontext, using outside factors to turn heads. But make no mistake=E2=80=94placement is far more than just geography; it= =E2=80=99s visibility, relevance, and timing. Traffic volume on city highwa= ys, exit signs, and proximity to major thoroughfares all set the tone when = your audience is typically behind a wheel and at their most impressionable = state. With that, here are some plays you might consider: =F0=9F=8E=AF Time of Day: The right time can make all the difference. Peak hours drive visibility, wh= ile off-peak times help connect with a more focused audience. =F0=9F=9A=97 Traffic Volume and Location: Busy highways are high-traffic gold, but quieter city streets can drive res= ults by reaching the right people at the right time. =F0=9F=92=A1 Prime Locations: Exit signs and other prominent locations undoubtedly grab attention, but kn= owing what message works around them is key to making the most of those spo= ts. Get Tips on Placement Strategy (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2wbtLQW7xsyK= 95rZ5pNN3_3-Js3l5QzW8wLKSR6lZ3k_N1-RhgxbXvxBW1LfZkc7WtzZJW3R92rC2ZDJh-N16Fj= DXMJV9qW97rf4q4PGmn5W1SNm3k2Yx-t6W7szsbp1CK8HtW5VYC-n7MwM00VC1WxG2R1QXMW63y= g4G1XgT1cW1yZZpt1JPx9zW59gkFc3PZ5vBW7n20B64qwYCYN4NZJbq5dzk4W1Hsn-08g5DF3TZ= fTg8dTrc0W6kMwr596ghY5W2ysxmw5-Kf81W1PqHbP8BCLFwW5C3tMW8MG8sxW7qrcDD4NWLyhW= 1G93C08TdY04W69t6Pt96hm9rW3GyVxf2ZhX3YW2565h_6hTBNFW4Bf-dx1gJMpnW4FGDqN78L3= SZW5M4-SX6RqddwdDyS7P04 ) Blip of the Week At Blip, we believe the best ideas should win. So we built a platform that = gives brands access to the same advertising mediums that large corporations= have used for decades. WSA Charter (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx= 2wbtLQW7xsyK95rZ5pNN3_3-G-3l5QzW5BW0B06lZ3kYW5DGCPG2S6B4fW8WVBD-6TpnGYW466X= HR7gkSjMW1c-_Kk1B38_QW6JBNw-8V5X2TN77_KfbTclzLW5zQwr26mgprxVzG0bc2s7tDsW8g4= BHk8sznF3W6lmP8z8wp7xXVWNtkR5mVSKfW4k_yFX4cn7jkN16R6st6s09MW5-PQsx544JdyW84= 4B0H4C3TV8W3fl-4q4khXsJW2yQGsm5tg0fzMVWWx7wdDFHf5vgNF004 ) When your mission is to redefine traditional education, you need an adverti= sing medium that delivers broader awareness and stronger authority. (One th= at also challenges old-school models doesn=E2=80=99t hurt either.) Since partnering with Blip in 2020, WSA has been committed to getting every= elementary student on the path to a four-year college. In 2025, they=E2=80= =99re doubling down on that mission=E2=80=94and tripling their billboard pr= esence. With thirteen locations across Utah, they=E2=80=99re using a simple= but powerful message: Private School Quality, Public School Price=E2=80=94= showing everyday passersby that top-tier education is now within reach for = all. With Blip=E2=80=99s flexibility, they=E2=80=99ll update campaigns to h= ighlight enrollment deadlines and more. 2025 Results to Date: - Blips: 11.3k - Impressions: 169k - CPM: $4.05 Get More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2wbtLQW7xsyK= 95rZ5pNN3_3-Hg3l5QzW69sMD-6lZ3mZW2glDrL8q7wPQW8kPB382HS4jMW8c9SxY1C_nB3W6G2= Bly4KVM-dW5H6vh73JzmqSVn3V6z7yf8-1W2ZJQwx4yspsPW8j4x1W6wDyZ5W3K3M0s3hw6ZvW1= 5Zs0Q53KpKnW8fMYw47t1TcZW2nSNkQ8gp7RYW2FtgQF4QKzDrW66SdYg68fKBHW28mRd88tXSZ= tW8gqZ6D6hKz-8W2VkkMJ2zH9jVW3v-J0R7JKG8cW7n58Mm84cgmlN6JSPGzvGnNQf4jD8_v04 = ) New Sign Alert: Antioch, CA A commuter hub just east of the Bay, Antioch sees a steady flow of retail s= hoppers, healthcare workers, and tech-savvy professionals. The best ads her= e focus on convenience, lifestyle, and work-life balance, reaching both urb= an professionals and suburban families. Highway 4 Highlights: - =F0=9F=9A=8F 3 key signs - =F0=9F=91=80 890K+ daily impressions - =F0=9F=93=89 Low to medium availability - =F0=9F=92=B2 Price: =E2=AD=95=E2=AD=95=E2=97=AF Billboard Battles: When Brands (and Teams) Take It to the Streets Billboards have a long history of playful, larger-than-life rivalries. Think of the classic Coke vs. Pepsi campaigns (https://adkom.media/e3t/Ctc/= OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2wbtLQW7xsyK95rZ5pNN3_3-Hg3l5QzW69sMD-6lZ= 3p4W58Qt6V3s7cGqW1kJjB079-nfLW4YfSpk3smK8lW8-xfc73QDXDpW88xbMz2Qn5cBW7TXYsY= 62PQStW3-lyXW3nxLSCW22_wNK8_vKrzW8N1WFx12rYQnW3G42_27XWmYDW4RHcgk5XvzslVYQ4= HV65ZJCYW80sGHH64X_sCN4L3ZpsnLhmBW6Hr45b96y07YW2GtkXd1ttJn7W2zH4_015DJmhN92= 8hw5GM5nkW33lSd095rZr5N6vzvkj-5BQ9f7-6qxj04 ) =E2=80=94or McDonald=E2=80=99= s vs. Burger King (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW= 5PQ0Zx2wbtLQW7xsyK95rZ5pNN3_3-Js3l5QzW8wLKSR6lZ3mnW42LB3m301t1yW2D9s9l2t6JM= tN24GGXm628bhW5F04371WK6r7W5L8Kf425b5QqW1CH1MJ3zB0GHW3h39yX9kj-mBW4Tss365kY= QgYVN8K3t4yjMwSW5Lj1bd6CLj3HVFt2F12tD-M4W590Z-21hXCyFW4-5tQv6DWX46N1rnXky45= Y2pW1w9vbl7xZsfcW7DS5Qp20F6MKN1MFtxC7cDS1W4H8nt48x9zShW5MGYqR6pLpW6W8KwL4G2= lGky-W4GPQ_N7HsGmrW2t_6Nd5NgctcW5XDG1Z8q-N-4V8hqpf6FyWDrW2JfdgB6ywKhFW1c6L8= M7syHktW4dFvkx2f-q-KW8SDw271V80M1f5TJbfF04 ) , where each brand has taken c= heeky shots at the other over the years. But sitting in rush-hour traffic while your rival team=E2=80=99s colors bea= m down at you? That=E2=80=99s an entirely new level of torment. =F0=9F=98= =88 LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2wb= tLQW7xsyK95rZ5pNN3_3-Hz3l5QzW6N1vHY6lZ3pqW4swkwQ6BMQY9W6fyTqn8xDyqdVS7YVX5M= 4PWtW5jCCxc90sRMvW8wvW3R419tBQW5vyl_M4VM5pmW94gWyr1Mv-ngW7CPjg8561bgkW1rR1x= Q48C0FdW2Cw88j19KtGfW4mRDtb5gB5ChW4DXd0F7t22x6VnbFGX8KVXK0W7SvLgS3wwFCCW5W-= 2Wf5bxhckVFh21J3VzWvRW644-yS2m15NtW6JYK_N1NGRWLTPsGp4Q_XcfW8R7YvB3nWF3vW68S= P871fnfnWN66S1nP_m7tSf6cS12804 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2w= btLQW7xsyK95rZ5pNN3_3-Hg3l5QzW69sMD-6lZ3kCW8z3YqQ32V69kW2s8nvF8vHR_6W4kX3DZ= 3PbTMPW4ckqDM6ss6ydW8qJ0M41J5-VgF240cLmyHWxW6DwG8h1H4zK2W9gql7W6XV7-cW75PBk= y98XMtTW4PH1qz7krhBnVW-zS87LVsVsW5HNyvW3pxkN-VyKJdX8_rxBBW3N0j-r62SSYLVP-QJ= W3Fg7f1N4_1cwsc_DjsVFlm098Lxf0mN7Hn-bNMrGBsVk6dHv4H2NHRW5KQd1t6X2_f_f2gVNC-= 04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VWsSYq3M8P2hW5PQ0Zx2wbtLQW7xsyK95rZ5pNN3_3-Hg3l5QzW69s= MD-6lZ3pfW1zbYqc3mQznSW7hmNhK5xHFzbW7kCj564Rnt1LVN_wn74xJ0HXW70V1Bk8D5zVWW1= v6SGp7WQZS_W1HsTxT4tl8h-W5Wt5s549tM3HW8jv3w72tRwQ8Vbxllr5SLmZ9V5tCDz8fRgkhN= 31_Bg6k2VbdW2pG6n27d0W15W7gC-Mn6xYwnJW5RMsxh8pDSgWW4CMGHB8JYQtYW6yn7T35sBX9= 2W5DWRCV1gLVkjW2dWhwm7nQRctW5BbkYF3Mb0Pff6xSbTR04 ) to cut out the middle p= erson. Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-BfW49KV6r2MPrbNW3jf2Wj3b5lKZW2WMg_h1Zqw1lW4kcVzj4mkwRMW49QsCc306RRw= W3T5QK538bG9hW4005J-32B8P_W2MpzWC2-p7SxW3GMrFt2TwbDYW366gP62MnnFtW1_dfR_38h= 5FTW1X83PD2KDqXRW3M63VH2PFghpW30FjCr2-LwKWW2xwkTn1XsMPtW3g0nSr2KRHlxW4pD3LG= 34xsrWW2KWSgT3d13FkW217y6Y1LBBR-W49Rkdv4fJGf5W1Qtn0B2qDSScW34nb_z4kb9tsW41W= Xbr2zVbL5W20Z-c147DfX7W2sCrDy4knYyvW30bzq030kCVCW2vRh4B2MT7blW2xQ_Q032rL85W= 383vh83LV--rW47mV_S34GvYgW2FWWyh1S2K0qW2B0gQj3d8Vj5W2-drsG2p48YRW4cH-XY2Ctg= THW3FfMbS2WLZrrW364Cml45RFDJW2xKJ3J49yKHYW3LNmjF41Lg7RW2MCS7R3_X1kSW3QWprk3= 4z8fFW256JsY1X9l8WW2TLN9h1Zv_dlW1XwF0c43zpk6W2PMB0N3bwsdMW1BxJCl2KDV370&_hs= enc=3Dp2ANqtz-9-ZLhyhZ4yp4bFX2QP3X3UM0Kh7FZvmELunwCvvNQCTcHwW9lLHDuW85pXZ1l= sha48iqs3dmdxRHYWjeOeg7bYvQbH9A&_hsmi=3D346895795 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-BfW49KV6r2MPrbNW3jf2Wj3b5lKZW2WMg_h1Zqw1lW4kcVzj4mkwRMW49QsCc= 306RRwW3T5QK538bG9hW4005J-32B8P_W2MpzWC2-p7SxW3GMrFt2TwbDYW366gP62MnnFtW1_d= fR_38h5FTW1X83PD2KDqXRW3M63VH2PFghpW30FjCr2-LwKWW2xwkTn1XsMPtW3g0nSr2KRHlxW= 4pD3LG34xsrWW2KWSgT3d13FkW217y6Y1LBBR-W49Rkdv4fJGf5W1Qtn0B2qDSScW34nb_z4kb9= tsW41WXbr2zVbL5W20Z-c147DfX7W2sCrDy4knYyvW30bzq030kCVCW2vRh4B2MT7blW2xQ_Q03= 2rL85W383vh83LV--rW47mV_S34GvYgW2FWWyh1S2K0qW2B0gQj3d8Vj5W2-drsG2p48YRW4cH-= XY2CtgTHW3FfMbS2WLZrrW364Cml45RFDJW2xKJ3J49yKHYW3LNmjF41Lg7RW2MCS7R3_X1kSW3= QWprk34z8fFW256JsY1X9l8WW2TLN9h1Zv_dlW1XwF0c43zpk6W2PMB0N3bwsdMW1BxJCl2KDV3= 70&_hsenc=3Dp2ANqtz-9-ZLhyhZ4yp4bFX2QP3X3UM0Kh7FZvmELunwCvvNQCTcHwW9lLHDuW8= 5pXZ1lsha48iqs3dmdxRHYWjeOeg7bYvQbH9A&_hsmi=3D346895795 ) ------=_Part_3299476_1241856093.1739368735803 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Timing, Location & Prime Spots =F0=9F=93=8D Win with Strateg= ic OOH Placement =20 =20 =20 =20 =20 =20 =20 =20
PLUS: Billboard Rivalries - When Brands & Teams Go Head-t= o-Head
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3D"BeyondtheBillboardOctober1"

Stay ahead with trusted OOH insights, inspiring ad creativ= es, and full-funnel marketing tactics =E2=80=94 delivered straight to your = inbox.

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Traffic Volume, Exit Signs, Time of Day=E2=80=94Placement at Play<= /strong>

3D"Blog_February_AMap"
=

&n= bsp;

= The beauty of out-of-home (OOH) is that it = goes far beyond the billboard itself. Its universal appeal cuts across citi= es big and small, highways and side streets, and reaches audiences in all s= orts of distinct settings. Its location-centric nature allows brands to str= ategically leverage geographic context, using outside factors to turn heads= . 

=
But make no mistake=E2=80=94placement i= s far more than just geography; it=E2=80=99s visibility, relevance, and tim= ing. Traffic volume on city highways, exit signs, and proximity to major th= oroughfares all set the tone when your audience is typically behind a wheel= and at their most impressionable state. With that, here are some plays you= might consider: 

=F0=9F=8E=AF Time of Day:
The right time can make all the diff= erence. Peak hours drive visibility, while off-peak times help connect with= a more focused audience.

 

=F0=9F=9A=97 Traffic Volume and Location:
Busy highways are hi= gh-traffic gold, but quieter city streets can drive results by reaching the= right people at the right time.

 

=F0=9F=92=A1 Prime Locations:
Exit signs and other prominent l= ocations undoubtedly grab attention, but knowing what message works around = them is key to making the most of those spots.
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3D"squareversionWS"

Blip of the Week

At Blip, we believe the best id= eas should win. So we built a platform that gives brands access to the same= advertising mediums that large corporations have used for decades.<= /h2>

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WSA Charter

 

W= hen your mission is to redefine traditional education, you need an advertis= ing medium that delivers broader awareness and stronger authority. (One tha= t also challenges old-school models doesn=E2=80=99t hurt either.)&= nbsp;

= Since partnering wit= h Blip in 2020, WSA has been committed to getting every elementary student = on the path to a four-year college. In 2025, they=E2=80=99re doubling down = on that mission=E2=80=94and tripling their billboard presence. With thirtee= n locations across Utah, they=E2=80=99re using a simple but powerful messag= e: Private School Quality, Public School Price=E2=80=94showing everyday pas= sersby that top-tier education is now within reach for all. With Blip=E2=80= =99s flexibility, they=E2=80=99ll update campaigns to highlight enrollment = deadlines and more.

=
2025= Results to Date:

  • Blips: 11.3k
  • Impressions: 169k<= /li>
  • CPM: $4.05 
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=20 =20 =20 =20
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3D"SignPhoto-rcmjfh-resized-1"

New Sign Alert: Antioch, CA

= A commuter hub just east of the Bay, Antioc= h sees a steady flow of retail shoppers, healthcare workers, and tech-savvy= professionals. The best ads here focus on convenience, lifestyle, and work= -life balance, reaching both urban professionals and suburban families.

Highway 4 Highlights:

  • =F0=9F=9A=8F 3 key signs
  • =F0=9F=91=80 890K+ daily impressions
  • =F0=9F=93=89 Low to medium availability
  • =F0=9F=92=B2 Price: =E2=AD=95=E2=AD=95=E2=97=AF
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3D"Eagles_LI"

 

Billboard Battles: When Brands (and Teams) Take It to t= he Streets

=  

Billboa= rds have a long history of playful, larger-than-life rivalries.

Think o= f the classic Coke vs. P= epsi campaigns=E2=80=94or McDonald=E2=80=99s vs. Burger King, where each brand has taken cheeky shots at the other over the years.=

But sit= ting in rush-hour traffic while your rival team=E2=80=99s colors beam down = at you? That=E2=80=99s an entirely new level of torment. =F0=9F=98=88

 

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=20 =20 =20 =20
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Never miss a Blip!

We love feedback!

&n= bsp;

&n= bsp;

Did someone forward you this newsletter? Cli= ck here to cut out the middle person.

<= /div>
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=20 =20 =20 =20
=20 =20 =20

Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Unsubscribe Manage preferences

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=20 3D"" ------=_Part_3299476_1241856093.1739368735803--