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Delivery-date: Thu, 06 Feb 2025 10:35:45 -0600
to: "=?utf-8?Q?Andrew_Sterling?=" <info@sterlingcal.com>
from: "=?utf-8?Q?The_Houzz_Pro_Team?=" <messages@houzz.com>
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subject: =?utf-8?Q?=F0=9F=8F=A1_What_makes_homeowners_hire_you?=
Feedback-ID: b0f056a1-70ff-411e-8967-0ed63402c978:5314c4d0-57b3-425a-8244-acd46af2037f:94ace76d-4955-4cb5-9b6c-1fb8c41314be:blueshift
Message-ID: <1738859335.3111207.1000.17183900@houzz.com>
Date: Thu, 06 Feb 2025 16:28:55 +0000
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Our homeowner survey reveals insights on hiring decisions and project cha=
llenges.

=E2=80=8A

[Houzz Pro](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a4=
69833eac&txnid=3D8caa0e03-e039-4cb1-a0c5-1015ad8d5791&eid=3D94ace76d-4955=
-4cb5-9b6c-1fb8c41314be&mid=3D8a756712-a3c1-4775-b583-15c6ecb72326&bsft_e=
k=3D2025-02-06T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D5&bsft_lx=3D=
1&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&a=3Dclick&redir=3Dhttp=
s%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJv%26sfdcid%3D701Uj000005B=
M8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc=
_article_what_ho_want_q1-20250206-us%26utm_source%3Dblueshift%26utm_mediu=
m%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_what_ho_want_q=
1-20250206-us)

https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txn=
id=3D8caa0e03-e039-4cb1-a0c5-1015ad8d5791&eid=3D94ace76d-4955-4cb5-9b6c-1=
fb8c41314be&mid=3D8a756712-a3c1-4775-b583-15c6ecb72326&bsft_ek=3D2025-02-=
06T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D5&bsft_lx=3D2&bsft_aaid=3D=
f26a10c0-b96a-4d86-8c91-e95b0823227e&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.=
houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cvd2hhdC1ob21lb3duZXJzLX=
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26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_articl=
e_what_ho_want_q1-20250206-us%26utm_source%3Dblueshift%26utm_medium%3Dema=
il%26utm_content%3Demail-organic_all_ad-hoc_article_what_ho_want_q1-20250=
206-us

The Next Best Thing to Mind Reading

Ever wonder what goes on inside a homeowner=E2=80=99s head?

Us too, which is why we compiled nearly 3,000 survey results to understan=
d their biggest project frustrations (so you can avoid them), and what de=
termines who they hire (so you can focus more on that).

[Read Results](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-6=
1a469833eac&txnid=3D8caa0e03-e039-4cb1-a0c5-1015ad8d5791&eid=3D94ace76d-4=
955-4cb5-9b6c-1fb8c41314be&mid=3D8a756712-a3c1-4775-b583-15c6ecb72326&bsf=
t_ek=3D2025-02-06T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D5&bsft_lx=
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ttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cvd2hhd=
C1ob21lb3duZXJzLXdhbnQtZnJvbS1wcm9zLXJpZ2h0LW5vdw%253D%253D%26sfdcid%3D70=
1Uj00000S2mmnIAB%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_=
all_ad-hoc_article_what_ho_want_q1-20250206-us%26utm_source%3Dblueshift%2=
6utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_what=
_ho_want_q1-20250206-us)
=E2=80=8A

We asked homeowners for the top three factors that go into their hiring d=
ecisions, and 64% cited having recommendations or references.

---------------------------------------------------------------

[Online Resources](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88=
a9-61a469833eac&txnid=3D8caa0e03-e039-4cb1-a0c5-1015ad8d5791&eid=3D94ace7=
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anic_all_ad-hoc_article_what_ho_want_q1-20250206-us%26utm_source%3Dbluesh=
ift%26utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article=
_what_ho_want_q1-20250206-us) | [Free Trial](https://bl.houzz.com/track?u=
id=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D8caa0e03-e039-4cb1-a0c5=
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3c1-4775-b583-15c6ecb72326&bsft_ek=3D2025-02-06T16%3A00%3A11Z&bsft_mime_t=
ype=3Dtext&bsft_tv=3D5&bsft_lx=3D5&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e9=
5b0823227e&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3=
Fr%3DaG91enotcHJvL3ByaWNpbmc%253D%26sfdcid%3D701Uj000005BM8qIAG%26lsmr%3D=
blueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_article_what_ho=
_want_q1-20250206-us%26utm_source%3Dblueshift%26utm_medium%3Demail%26utm_=
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6d-4955-4cb5-9b6c-1fb8c41314be&mid=3D8a756712-a3c1-4775-b583-15c6ecb72326=
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XM%253D%26sfdcid%3D701Uj000005BM8qIAG%26lsmr%3Dblueshift_email%26utm_camp=
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l_ad-hoc_article_what_ho_want_q1-20250206-us)

[This inbox is not monitored. Need help? Contact our friendly Support tea=
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=E2=80=8A[]

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ex=3D"-1"><img src=3D"https://cdn.getblueshift.com/bee/images/e6557c32-47=
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"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr><td class=3D"pad" style=3D=
"padding-bottom:14px;padding-left:32px;padding-right:32px;padding-top:32p=
x;text-align:center;width:100%;"><h1 style=3D"margin: 0; color: #222222; =
direction: ltr; font-family: Figtree, Helvetica Neue, Helvetica, sans-ser=
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t: 120%; text-align: left; margin-top: 0; margin-bottom: 0; mso-line-heig=
ht-alt: 36px;"><span class=3D"tinyMce-placeholder" style=3D"word-break: b=
reak-word;">The Next Best Thing to Mind Reading</span></h1></td></tr></ta=
ble><table class=3D"paragraph_block block-4" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;"><tr><td =
class=3D"pad" style=3D"padding-left:32px;padding-right:32px;"><div style=3D=
"color:#222222;direction:ltr;font-family:Figtree, Helvetica Neue, Helveti=
ca, sans-serif;font-size:17px;font-weight:400;letter-spacing:0px;line-hei=
ght:150%;text-align:left;mso-line-height-alt:25.5px;"><p style=3D"margin:=
 0; margin-bottom: 16px;">Ever wonder what goes on inside a homeowner=E2=80=
=99s head?&nbsp;</p><p style=3D"margin: 0;">Us too, which is why we compi=
led nearly 3,000 survey results to understand their biggest project frust=
rations (so you can avoid them), and what determines who they hire (so yo=
u can focus more on that).&nbsp;</p></div></td></tr></table><table class=3D=
"button_block block-5" width=3D"100%" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0pt; mso-t=
able-rspace: 0pt;"><tr><td class=3D"pad" style=3D"padding-bottom:32px;pad=
ding-left:32px;padding-right:32px;padding-top:24px;text-align:left;"><div=
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?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D8caa0e03-e039-4cb1-a0=
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r-top:1px solid #FFFFFF;color:#ffffff;display:inline-block;font-family:Fi=
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er;text-decoration:none;width:auto;word-break:keep-all;"><span style=3D"w=
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rd-break: break-word; line-height: 36px;">Read Results</span></span></div=
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td></tr></table><div class=3D"spacer_block block-6 mobile_hide" style=3D"=
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dy></table></td></tr></tbody></table><table class=3D"row row-3" align=3D"=
center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0p=
t; background-color: #f8f6f2;"><tbody><tr><td><table class=3D"row-content=
 stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
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0pt; background-color: #f0eee8; border-radius: 0; color: #000000; width: =
600px; margin: 0 auto;" width=3D"600"><tbody><tr><td class=3D"column colu=
mn-1" width=3D"100%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0p=
t; font-weight: 400; text-align: left; padding-bottom: 32px; padding-top:=
 32px; vertical-align: top; border-top: 0px; border-right: 0px; border-bo=
ttom: 0px; border-left: 0px;"><table class=3D"text_block block-1" width=3D=
"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentat=
ion" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: b=
reak-word;"><tr><td class=3D"pad" style=3D"padding-left:32px;padding-righ=
t:32px;padding-top:14px;"><div style=3D"font-family: sans-serif"><div cla=
ss=3D"" style=3D"font-size: 14px; font-family: Figtree, Helvetica Neue, H=
elvetica, sans-serif; mso-line-height-alt: 21px; color: #222222; line-hei=
ght: 1.5;"><p style=3D"margin: 0; font-size: 14px; text-align: center; ms=
o-line-height-alt: 24px;"><span style=3D"word-break: break-word; font-siz=
e: 16px;">We asked homeowners for the top three factors that go into thei=
r hiring decisions, and <strong>64% cited having recommendations or refer=
ences</strong>.&nbsp;</span></p></div></div></td></tr></table></td></tr><=
/tbody></table></td></tr></tbody></table><table class=3D"row row-4" align=
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