Return-Path: <1axclt8ug79smlykbsxuz4e0ydf4q3ulwryfi7-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id OJTOKMcEmWd9qAAAchKAPA (envelope-from <1axclt8ug79smlykbsxuz4e0ydf4q3ulwryfi7-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Tue, 28 Jan 2025 10:24:39 -0600 Return-path: <1axclt8ug79smlykbsxuz4e0ydf4q3ulwryfi7-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 28 Jan 2025 10:24:39 -0600 Received: from bid46mf.bf10x.hubspotemail.net ([158.247.18.53]:56871) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axclt8ug79smlykbsxuz4e0ydf4q3ulwryfi7-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1tcoOE-000Bvf-33 for info@sterlingcal.com; Tue, 28 Jan 2025 10:24:39 -0600 Received: by 172.16.116.30 with SMTP id a089896hoz745ye1prp8mql3z2dzd0p9fzfl5tnli7; Tue, 28 Jan 2025 16:24:28 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=cFncwDgtuoJwOYDF5SkQs26OYI6uaHxKI5JZwKzRCGg=; b=ffriWZb3R+sWzPQeuk/nsLU0GGRPicFgTvXqKqhJvodawKGgfUhYJwMosp8twh 2VLHAuN66cAiNCZ3vOW2/3/dwpxIEHt5PDwUs2Y2/fOIMnGe4TFD9X2KwA66Gc8 bWQaFgSuuk7+lnNF1NwZaCTk3jKqXyfPFp+rN3DgDUvdGtDHn7SdiawiIOYiIMg 0+K24u8cImIqJj1wQLVci2Ctv290RZeY6kJGg/fpKkfM9RtvC40GMCV0dU4/7fG xT6t0vD/V7R1R6+7DzBbTS2sxnkWYDzeTL65nlnUAMssEDNHwTGZwuk9J3YwRJA T0xkL+tmrJ242JvhpF/aXCCdmF+g==; q=dns/txt; t=1738081468; x=1738344268; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=cFncwDgtuoJwOYDF5SkQs26OYI6uaHxKI5JZwKzRCGg=; b=TpO0LPtqtrdt6U7pYk0s+kSs5rSj15SgUAErRtKJhxslgnycavboRG+9TY6p+u Yg+bKwvKHEBW/attbtNxNEf3ve0IZXrBNzMKzP/pFQ37bNAuytfOT6S2j4slfKY vQb8GkTV20wt6tL1qLf7H0VKG+kVtTkkJOOuduPnGfaeGyUy/ZxBWaK3ft8pmo8 gFV5KG5x5XEAn9yvwmnelRyfyjEjrP0gQxTMNQUHfk8qRJjj2yRcice/XNXTbfk nzqGoVBDQpS3cmC6Fg4izGR5r9wbzuVZQPEWONR1964oT/cMXCYv2pRrAOakj9U +1m/iJHPF615lnAkxgDH5g247yXA==; q=dns/txt; t=1738081468; x=1738344268; X-HS-Cid: 1axfskiyjw2fuiug263bm45xj6tlhjpis17uv3 List-Unsubscribe: , Date: Tue, 28 Jan 2025 09:24:28 -0700 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1738081467913.5805b19a-2607-49c7-ad52-048804b6b76e@bf10x.hubspotemail.net> Subject: =?utf-8?Q?Make_Your_Ad_the_Talk_of_the_Town_=F0=9F=8F=99=EF=B8=8F?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_632350_1230008503.1738081468076" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.0 X-Spam-Score: -39 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_632350_1230008503.1738081468076 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Learn how the best OOH ads speak directly to local communities and drive ra= pid word of mouth. Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. The Power of Local References to Drive Word-of-Mouth Imagine driving down the highway and you spot a billboard that really speak= s to you: =E2=80=9CHa! That=E2=80=99s so true=E2=80=94only in Austin!=E2=80=9D =E2=80=9CBulldogs reppin' Joe=E2=80=99s Market? That=E2=80=99s how you show some local love!=E2=80=9D =E2=80=9CNothing like record-breaking snowfall and icy sleet to convince me= to keep up with the Joneses!=E2=80=9D Out-of-home is uniquely qualified to create relatable moments at scale. Reaching people on the go=E2=80=94playlist on and at ease=E2=80=94it drives= word-of-mouth while subtly building a stronger sense of community. In othe= r words (to quote a great philosopher): =E2=80=9CIt gets the people GOING!= =E2=80=9D Below, we share a few more ways to ensure your ad hits home this year: =F0=9F=8E=AF Humor: Think Austin=E2=80=99s "Keep it Weird"=E2=80=94local sl= ang or inside jokes make ads feel like you're in on the joke. =F0=9F=8F=88 Local Influencers: A local sporting event gives the town an ex= tra sense of pride. =F0=9F=8C=A8=EF=B8=8F Real-time Relevance: A sauna ad aligns with the storm= of the century. =F0=9F=8F=99=EF=B8=8F Local Landmarks: For example, Chicago=E2=80=99s skyli= ne resembles iconic tourist spots that can't be forgotten. Get More Ideas on Hyper-Local OOH Ads (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC4-ngpXW4125n= p5rm8_sMkNllY3l5QzW8wLKSR6lZ3myVLj4ZL18Xv-_W32F1G11bmSqQW4fD0463w1BGQW5-93M= n6YMlPZW91PssP6tYkJMW8YsB0t7HW5BWW351sV0694vYBW1hhCW_7cKLNZN8gJNsx7PccRW8b3= SY14KBFl3W4RgDKH7jlTnlW8HQsqY6mC36rW6Xn4Kd7Td3GbW47LBwr93fcLDV745kf7J8TNXW8= HRDfg3rYnVkW4bx5Rj7NlXQgW69zVrV6_46jbN5YmN77fGZp1W3lSDPd5x687QW3_zq9466vPQK= W2bz86h2RPLCtW33Rlnt1YncC_W4q79fz925NZpW25Dk1q7ttsGzVS6BcY5H7dBvW412bVK7ffR= b7VTkX27865Lm_f6j4Sl004 ) Blip of the Week At Blip, we believe the best ideas should win. So we built a platform that = gives brands access to the same advertising mediums that large corporations= have used for decades. Cottage Oak Nursery (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b= _W7h-TvC4-ngpXW4125np5rm8_sMkNlkM3l5QzW69sMD-6lZ3lhW8fsLnQ3xTNxJW4KYP7v1Zp4= QdVnYbqx7HnySfW1Rpw9H7YNnRYW2MKdtv8YBHxXW4g7SY48hPfMqN35QpNYVkQM7W1Sg0Jp2Wn= 97NW6Yc81T7PJ2XYW26k5vr6-P5ZZW55S2F08lBy8JN76ZKDGHJ_WxW7PSf6B4t4432W5VwXGp7= rhNhJVMt0cW6WTqV3W5P3QZh2y4RwFW2SHkGl1V2mNnW7fGh8T7Lp7TBN7qsPRDN8_l5W8Rvh1T= 89N4X_f4b1Q9q04 ) As the saying goes, good things take time. Cottage Oak Nursery=E2=80=99s br= and strategy? A prime example. After discovering Blip=E2=80=99s OOH solution, the nursery knew they wanted= to stand out=E2=80=94just gradually. Starting with two key billboards in G= eorgia, they=E2=80=99re strategically building awareness month after month,= expanding their reach based on real-time data insights. Through testing di= fferent messaging, they can pinpoint which products and deals resonate most= , refining their approach as spring draws near. 2025 Results to Date Blips: 2.9k Impressions: 17.64k CPM: $4.90 Get More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC4-ngpXW4125n= p5rm8_sMkNlkM3l5QzW69sMD-6lZ3lFW2pBYDf3VYD7MVpGTXP42Zvt0W78dMjC6-0Gq7W8PpSC= D3zqbVlW6K2KYD7PHybdW3mGjKG2JzkTMW6yH7vr6h29jhN8b42cY2PSYqW40KrRJ5R867NW7bj= 0fd6xT1gsW4RWzmn7c2q1XW4m0w_F5n2M-DW7yT1GW5p-RNKW3JNMR56f77b7W2LjLsJ47Xp45V= JSZYr7Lf2stVhD-1m2RWMWpW7R1qV03-JtblW8YMyw_94mt_tW2-vJ581zHDwQf66f84W04 ) Premium Pickleball Meets Peak Promotion The Picklr, a rapidly growing pickleball franchise with 80 + locations set = to open across the U.S., has found OOH to be its most powerful tool for dri= ving memberships and building hype for grand openings. Since partnering wit= h Blip, they=E2=80=99ve made OOH central to their strategy, requiring new f= ranchise owners to allocate a third of their FDD marketing budget to it. In the clip below, Maxwell Hill, Sr. Franchise Marketing Manager, discusses= how OOH has driven growth in individual markets and how its ability to tar= get local audiences has made it an invaluable tool for expanding reach. Read the Full Case Study. (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1Ml= S5F7-b_W7h-TvC4-ngpXW4125np5rm8_sMkNll23l5QzW6N1vHY6lZ3nWW3w_qJK5QVWD9W84pV= xV5yqfshW2hzj-j6fT05kW3g-38l1gTDsbW7Q6YcF6y3WBZN7C-PlWTsx7VW4QGd1K90Z1Z0W1K= nHqc4xj8hNN1Tzwr6ZVlsgW5vq4356hDZTBN1cSd_q3yPB0W2-sR267FyjSFW8qcMhG64tJWtW3= yQvB72yL3M3W8WTqgt4dPfTHW9lsT5n9fCG-sW2zsXTj5Pd4xFW8pMx492nNJ-PVms2Y_4sfCq8= W1gWGK31d-wf2V3gSMS8MbnG2W7jlvx31yR0Vwf3Lx6pb04 ) MiniVersion (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC= 4-ngpXW4125np5rm8_sMkNll23l5QzW6N1vHY6lZ3lLW6DCrcX2TR4G3W44jbYG6BK9phW3wY4R= V2DS6M6N38nLyhDfV3DW19jsDb4-znWZW61Tsgk5GXV-WN7PmNcbsj2WnW2Rcrvh8CnmhcW1t0t= L05bLbN7W9hVtLh65mRs_W6CRRFV2ms5xXV8vJbY922f23VfKQpC8ZXMJ8W28b6pB5RdqjGW1Hp= fsX6v2BGNW55H5Xh4nDKVBW8j3gfh4bHk02W1-wtlb2lQMggW8gB7xy2-BXV7N13Qmj7VJKqbW6= tlS7J8kxZ9QVtwcfj4MzB8tf1Y0X_T04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC4-ngpXW4125np5rm8_sMkNlkM3l5QzW69sM= D-6lZ3p3W7q_x7R99_JBHW7l9y297W6M1LW2tN_s33Ksvw3W3bm0Qn6RjNhKW7nVb056Lwv72W1= R0Xrl3n-mmCW3FqX1893Ph7_N2-FSNqH8NnZW5xk5yt6v4yHGW4_ttP48__k8sN1MqBR0x8jsbW= 6q5S1w3Q-J98W1rjBF02770HbN1TqDXgy0RxtW8Yx0Sd2_dtZWW2ThJTP6jyTjgW9lr7J_6Znty= XW1vFq9W97dPLxMJ4V071z05ZW2N9qNZ6Q2WP1f6pNy6004 ) to cut out the middle per= son. LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC4-n= gpXW4125np5rm8_sMkNll23l5QzW6N1vHY6lZ3kzW5r1D9j7QPgt3W6wgFx02NvW9zW9dHBMC29= 4dbgW97nLWh3g4C92W4mLzh51tZNk8Vx8CSz4F5clNW6m37q58518s0W58xNK33HgmjzW4NwPq5= 61JXx_W6C0-Sv37XG4rVT7Rc84xQ9JkN4F8q9RWZYtpN8VmXzbtxQ-CV_94Pb67lQzNW7yxqWM3= bDK_xVHVQsp87qLTpW3PBF923y9P_BVHg8DW8Wv4P_W1kbxrm4nzJyMW3DmRY68YkHSXW4hM_k8= 8V64s_N6S-_l4N4Jytf7lCBDT04 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW1MlS5F7-b_W7h-TvC4-= ngpXW4125np5rm8_sMkNlkM3l5QzW69sMD-6lZ3lBW3WwVcT1gQ68GN1Fc--SbnqSsW92NZMw8P= MPN3W8kMYyR62NBWCW64hnxV3_fJ_9W5TXjD37z49MmW45y9QN3vDRyzW7zK3cT1Gb4xwV_D_Jd= 4F3dStW6DpkMB5DQtKHW6LvcYz36tGxDW5Y6r841b3H0KW8-L96d1DxBkQW7ChS5S7WVxyLW7B3= ZMV16CBY3W4d9hQt95WYTQW6_cHrD3cvkGNW5l141y71F0PdW3T0bBq1kM6XpW3nMp4F7qMV1mf= 28yl4M04 ) Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-GZW3LWSTt2Wv8glW4kfsbc20YJt7W1Qd3Ks1Nhyw5W2-kQZy3GStDVW2HDG6V2xPMmW= W2FVcdM1L3GcBW2RwVJF4kmLZfW3D_-8C1XbBJFW2sBxmT2t0SzcW1XnDhm2YfsVgW4rqRb84mq= 3_NW1Vpb5p49gn0yW1_t-xT1_7ktcW3K28Hk4fNPNFW2Mqrb73gxM4xW3GYZRj36gYmCW3JH65x= 1YZT9GW216C1Q2Mzg8nW1BH7x62sJMxNW1NDT_-2Tr01SW1LDGf349vp3CW1VcJdr3P24T2W2qM= 4TQ2s_FfqW3VPBxW45S6fmW4t5Cn23bs_HTW2-q0FZ2zHQMVW4ftBYH2qLhw4W2PNp4P30GZJDW= 2xxc-g45TQv6W24RV4h253KW6W1VxKMv1S5dsbW3ZNkN14hfJnHW4fh7014mB7llW22V4nX4crg= nNW3LTkZK22XzDHW2WL4cJ4cv8pRW2Wzk-q3G_RwTW1_7gGZ2FFcV-W3F7_ff1LgYqDW45nzl-4= 3Q9rGW3NRRLT2nGhRdW43ytyQ49Jz95W2MzQcF4ttBx0W2qMw3L2TqBdBW3DX1rX3T4-Y10&_hs= enc=3Dp2ANqtz-8_Oe9dOMlWqr3uk7ClC8JI4ew0S5dRVjoQXLXM_BRgqkqSE7vluNOdDVDuyNS= n_kigVlHEGeY_WMJpjK9JHrqOLh9OZw&_hsmi=3D344527377 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-GZW3LWSTt2Wv8glW4kfsbc20YJt7W1Qd3Ks1Nhyw5W2-kQZy3GStDVW2HDG6V= 2xPMmWW2FVcdM1L3GcBW2RwVJF4kmLZfW3D_-8C1XbBJFW2sBxmT2t0SzcW1XnDhm2YfsVgW4rq= Rb84mq3_NW1Vpb5p49gn0yW1_t-xT1_7ktcW3K28Hk4fNPNFW2Mqrb73gxM4xW3GYZRj36gYmCW= 3JH65x1YZT9GW216C1Q2Mzg8nW1BH7x62sJMxNW1NDT_-2Tr01SW1LDGf349vp3CW1VcJdr3P24= T2W2qM4TQ2s_FfqW3VPBxW45S6fmW4t5Cn23bs_HTW2-q0FZ2zHQMVW4ftBYH2qLhw4W2PNp4P3= 0GZJDW2xxc-g45TQv6W24RV4h253KW6W1VxKMv1S5dsbW3ZNkN14hfJnHW4fh7014mB7llW22V4= nX4crgnNW3LTkZK22XzDHW2WL4cJ4cv8pRW2Wzk-q3G_RwTW1_7gGZ2FFcV-W3F7_ff1LgYqDW4= 5nzl-43Q9rGW3NRRLT2nGhRdW43ytyQ49Jz95W2MzQcF4ttBx0W2qMw3L2TqBdBW3DX1rX3T4-Y= 10&_hsenc=3Dp2ANqtz-8_Oe9dOMlWqr3uk7ClC8JI4ew0S5dRVjoQXLXM_BRgqkqSE7vluNOdD= VDuyNSn_kigVlHEGeY_WMJpjK9JHrqOLh9OZw&_hsmi=3D344527377 ) ------=_Part_632350_1230008503.1738081468076 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Make Your Ad the Talk of the Town =F0=9F=8F=99=EF=B8=8F =20 =20 =20 =20 =20 =20 =20 =20
Learn how the best OOH ads speak directly to local communitie= s and drive rapid word of mouth.
=20
=20 =20
=20
3D"BeyondtheBillboardOctober1"

Stay ahead with trusted OOH insights, inspiring ad creatives, and = full-funnel marketing tactics =E2=80=94 delivered straight to your inbox.

=20
=20 =20
=20

The Power of Local References to Drive Word-of-Mouth 

3D"Blog_MocksBlogImage3"

 

Imagine driving down the highway and you spot a billboard that = really speaks to you:

 

= =E2=80=9CHa! That=E2=80=99s so true=E2=80= =94only in Austin!=E2=80=9D  

 

= =E2=80=9CBulldogs reppin' Joe=E2=80=99s Mar= ket?
That=E2=80=99s how you show some local love!=E2=80=9D <= /em>

 

= =E2=80=9CNothing like record-breaking snowf= all and icy sleet to convince me to keep up with the Joneses!=E2=80=9D

 

Out-of-home is uniquely qualified to create relatable moments at scale.

Reaching people on the go=E2=80=94playlist on and at ease=E2=80=94it driv= es word-of-mouth while subtly building a stronger sense of community. In ot= her words (to quote a great philosopher): =E2=80=9CIt gets the people GOING= !=E2=80=9D

 

Below, we share a few more ways to ensure your ad hits home this year:&nbs= p;

=F0=9F=8E=AF Humor: Think Austin=E2=80=99s "Keep it Weird"=E2= =80=94local slang or inside jokes make ads feel like you're in on the joke.=  

 

=F0=9F=8F=88 Local Influencers: A local sporting event gives th= e town an extra sense of pride. 

 

=F0=9F=8C=A8=EF=B8=8F Real-time Relevance: A sauna ad aligns wi= th the storm of the century. 

 

=F0=9F=8F=99=EF=B8=8F Local Landmarks: For example, Chicago=E2= =80=99s skyline resembles iconic tourist spots that can't be forgotten.&nbs= p; 

=20
=20 =20
=20
3D"CottageOakCottageOak_Square"

Blip of th= e Week

At Blip, we = believe the best ideas should win. So we built a platform that gives brands= access to the same advertising mediums that large corporations have used f= or decades.

=20
=20 =20
=20

Cottage Oak Nursery


As the saying goes, good things tak= e time. Cottage Oak Nursery=E2=80=99s brand strategy? A prime exampl= e.

After discovering Blip=E2=80=99s OOH solution, the nursery knew they wante= d to stand out=E2=80=94just gradually. Starting with two key billboards in = Georgia, they=E2=80=99re strategically building awareness month after month= , expanding their reach based on real-time data insights. Through testing d= ifferent messaging, they can pinpoint which products and deals resonate mos= t, refining their approach as spring draws near.

2025 Results to Date
Blips: 2.9k
Impressions: 17.64= k
CPM: $4.90

 

=20
=20 =20
=20
<= /tr>

<= span style=3D"color: #181d3a;"> 

Premium Pickleball Meets Peak Promotion

 

The Picklr, a rapidly growing pickleba= ll franchise with 80 + locations set to open across the U.S., has found OOH= to be its most powerful tool for driving memberships and building hype for= grand openings. Since partnering with Blip, they=E2=80=99ve made OOH centr= al to their strategy, requiring new franchise owners to allocate a third of= their FDD marketing budget to it. 

In the clip below, Maxwell Hill, Sr. F= ranchise Marketing Manager, discusses how OOH has driven growth in individu= al markets and how its ability to target local audiences has made it an inv= aluable tool for expanding reach.

 

Read the Full Case Study.

=20
=20 =20
=20

Never miss a Blip!

<= /table>

We love feedback!

 

If you=E2=80=99ve got thoughts, we want to hear fro= m you =E2=80=93 just reply to this email.

 

Did someone forward you this newsletter? Click here<= /a> to cut out the middle person.

=20
=20 =20
=20

Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Unsubscribe Manage preferences

=20
=20 3D"" ------=_Part_632350_1230008503.1738081468076--