Envelope-to: info@sterlingcal.com
Delivery-date: Tue, 14 Jan 2025 11:13:53 -0600
to: "=?utf-8?Q?Andrew_Sterling?=" <info@sterlingcal.com>
from: "=?utf-8?Q?The_Houzz_Pro_Team?=" <messages@houzz.com>
Reply-To: messages@houzz.com
subject: =?utf-8?Q?When_clients_are_stuck_on_price,_do_this.?=
Feedback-ID: 97c89f7c-34f8-4a1f-9ed3-f832c83cabd1:678faa70-bd36-8f9c-bd09-44cf00f8c801:78dec98a-93c8-ddd7-71cd-fd351240ede0:blueshift
Message-ID: <1736874821.901027.1000.901960@houzz.com>
Date: Tue, 14 Jan 2025 17:13:41 +0000
MIME-Version: 1.0
Content-Type: multipart/alternative;boundary="----=_NextPart_5D3vW4L36UIWb2014m2K2eXKC"

This is a multi-part message in MIME format.

------=_NextPart_s5kGXcA.twlYJHRnVRy8j_wa_
Content-Type: multipart/alternative; boundary="----=_NextPart_5D3vW4L36UIWb2014m2K2eXKC"

------=_NextPart_5D3vW4L36UIWb2014m2K2eXKC
Content-Type: text/plain; charset=utf-8; format=flowed
Content-Transfer-Encoding: quoted-printable

Advice for dealing with cost-conscious clients.

=E2=80=8A

[Houzz Pro](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a4=
69833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c=
0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&=
mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3=
A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D1&a=3Dclick&redir=3Dhttp=
s%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJv%26sfdcid%3D701Uj000005B=
M8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc=
_article_sticker-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_medi=
um%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock=
_q1-20250114-us)

https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txn=
id=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-=
8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d8=
12-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mi=
me_type=3Dtext&bsft_tv=3D3&bsft_lx=3D2&a=3Dclick&redir=3Dhttps%3A%2F%2Fww=
w.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cva2VlcC1ob21lb3duZXJz=
LW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0%26sfdcid%3D701Uj00000Pvw=
byIAB%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_=
article_sticker-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_mediu=
m%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock_=
q1-20250114-us

Flip the Focus From =E2=80=9CCost=E2=80=9D to =E2=80=9CValue=E2=80=9D

Have you ever had a client who=E2=80=A6

- Gasps at the number on your estimate or proposal?
- Pushes you to lower your prices?
- Prioritizes price over quality?

We asked successful pros how they deal with cost-conscious homeowners so =
you can ease concerns while standing your ground=E2=80=94and ultimately m=
ove projects forward.

[Follow This Advice](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-=
88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3D=
f26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd3512=
40ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16=
%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D3&a=3Dclick&redir=
=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cva=
2VlcC1ob21lb3duZXJzLW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0%26sfd=
cid%3D701Uj00000PvwbyIAB%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-=
organic_all_ad-hoc_article_sticker-shock_q1-20250114-us%26utm_source%3Dbl=
ueshift%26utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_art=
icle_sticker-shock_q1-20250114-us)
=E2=80=8A

---------------------------------------------------------------

[Online Resources](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88=
a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3D=
f26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd3512=
40ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16=
%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D4&a=3Dclick&redir=
=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJu%26sfdcid=
%3D701Uj000005BM8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-org=
anic_all_ad-hoc_article_sticker-shock_q1-20250114-us%26utm_source%3Dblues=
hift%26utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_articl=
e_sticker-shock_q1-20250114-us) | [Free Trial](https://bl.houzz.com/track=
?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92=
f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78=
dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca=
2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3=
&bsft_lx=3D5&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect=
%3Fr%3DaG91enotcHJvL3ByaWNpbmc%253D%26sfdcid%3D701Uj000005BM8qIAG%26lsmr%=
3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_article_stick=
er-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_medium%3Demail%26u=
tm_content%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20250114-u=
s) | [Latest Releases](https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46a=
e-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aai=
d=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd=
351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-1=
4T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D6&a=3Dclick&r=
edir=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLXJlbGVhc2Utb=
m90ZXM%253D%26sfdcid%3D701Uj000005BM8qIAG%26lsmr%3Dblueshift_email%26utm_=
campaign%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20250114-us%=
26utm_source%3Dblueshift%26utm_medium%3Demail%26utm_content%3Demail-organ=
ic_all_ad-hoc_article_sticker-shock_q1-20250114-us)

[This inbox is not monitored. Need help? Contact our friendly Support tea=
m here.](https://bl.houzz.com/z/081lly1k092s04?uid=3D7d4310f7-fa38-46ae-8=
8a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&mid=3D34b1d=
812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_m=
ime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D7)

=C2=A9 2025 Houzz Inc., 8605 Santa Monica Blvd., #90918, West Hollywood, =
California 90069-4109
Don't want to receive Houzz Pro emails? [Unsubscribe.](https://bl.houzz.c=
om/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10=
-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&=
eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-=
b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsf=
t_tv=3D3&bsft_lx=3D8&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.houzz.com%2FoptO=
utEmail%2Feid%3DaW5mb0BzdGVybGluZ2NhbC5jb20%3D%2Foo%3D512%2Fbsft_unsub%3D=
true%3Futm_campaign%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-2=
0250114-us%26utm_source%3Dblueshift%26utm_medium%3Demail%26utm_content%3D=
email-organic_all_ad-hoc_article_sticker-shock_q1-20250114-us)

[Houzz Pro]

[Download on the Apple App Store](https://bl.houzz.com/z/031bl11k0m8w04?u=
id=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6=
-c8e4e143566c&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-0=
1-14T16%3A00%3A11Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D9) [Get it=
 on Google Play](https://bl.houzz.com/z/0q15li1h0nh804?uid=3D7d4310f7-fa3=
8-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&mid=
=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11=
Z&bsft_mime_type=3Dtext&bsft_tv=3D3&bsft_lx=3D10)

=E2=80=8A[]

------=_NextPart_5D3vW4L36UIWb2014m2K2eXKC
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE html>
<html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-mi=
crosoft-com:office:office" lang=3D"en"><head><title></title><meta http-eq=
uiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8"><meta name=3D=
"viewport" content=3D"width=3Ddevice-width, initial-scale=3D1.0"><!--[if =
mso]><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch>=
<o:AllowPNG/></o:OfficeDocumentSettings></xml><![endif]--><!--[if !mso]><=
!--><link href=3D"&lt;https://fonts.googleapis.com/css?family=3DFigtree&g=
t;" rel=3D"stylesheet" type=3D"text/css"><!--<![endif]--><style>*{box-siz=
ing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:in=
herit !important;text-decoration:inherit !important}#MessageViewBody a{co=
lor:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.des=
ktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.i=
mage_block img+div{display:none}sup,sub{font-size:75%;line-height:0}#conv=
erted-body .list_block ul,#converted-body .list_block ol,.body [class~=3D=
"x_list_block"] ul,.body [class~=3D"x_list_block"] ol,u+.body .list_block=
 ul,u+.body .list_block ol{padding-left:20px}@media(max-width:620px){.mob=
ile_hide{display:none}.row-content{width:100% !important}.stack .column{w=
idth:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:=
0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:t=
able !important;max-height:none !important}}</style><!--[if mso ]><style>=
sup,sub{font-size:100% !important}sup{mso-text-raise:10%}sub{mso-text-rai=
se:-10%}</style><![endif]--></head><body class=3D"body" style=3D"backgrou=
nd-color: #FFFFFF; margin: 0; padding: 0; -webkit-text-size-adjust: none;=
 text-size-adjust: none;"><span id=3D"bsft-preheader" class=3D"preheader"=
 style=3D"color: transparent; display: none; visibility: hidden; height: =
0; max-height: 0; width: 0;max-width: 0; opacity: 0; overflow: hidden; ms=
o-hide: all;">Advice for dealing with cost-conscious clients.</span><tabl=
e class=3D"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0pt; mso=
-table-rspace: 0pt; background-color: #FFFFFF;"><tbody><tr><td><table cla=
ss=3D"row row-1" align=3D"center" width=3D"100%" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:=
 0pt; mso-table-rspace: 0pt; background-color: #f8f6f2;"><tbody><tr><td><=
table class=3D"row-content stack" align=3D"center" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt; border-radius: 0; color: #000000; width: 6=
00px; margin: 0 auto;" width=3D"600"><tbody><tr><td class=3D"column colum=
n-1" width=3D"100%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; font-weight: 400; text-align: left; vertical-align: top; border-top: 0p=
x; border-right: 0px; border-bottom: 0px; border-left: 0px;"><div class=3D=
"spacer_block block-1 mobile_hide" style=3D"height:24px;line-height:24px;=
font-size:1px;">&#8202;</div></td></tr></tbody></table></td></tr></tbody>=
</table><table class=3D"row row-2" align=3D"center" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f8f6f2;=
"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff;=
 color: #000000; width: 600px; margin: 0 auto;" width=3D"600"><tbody><tr>=
<td class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; vertical-a=
lign: top; border-top: 0px; border-right: 0px; border-bottom: 0px; border=
-left: 0px;"><table class=3D"text_block block-1" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"ms=
o-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;"><tr>=
<td class=3D"pad" style=3D"padding-bottom:24px;padding-left:32px;padding-=
right:32px;padding-top:24px;"><div style=3D"font-family: sans-serif"><div=
 class=3D"" style=3D"font-size: 14px; font-family: Helvetica Neue, Helvet=
ica, Arial, sans-serif; mso-line-height-alt: 16.8px; color: #555555; line=
-height: 1.2;"><p style=3D"margin: 0; text-align: center; mso-line-height=
-alt: 16.8px;"></p><div style=3D"text-align: center;"><a data-targettype=3D=
"webpage" href=3D"https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a=
9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df=
26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd35124=
0ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%=
3A00%3A11Z&bsft_mime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D1&a=3Dclick&redir=3D=
https%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJv%26sfdcid%3D701Uj000=
005BM8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad=
-hoc_article_sticker-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_=
medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-s=
hock_q1-20250114-us"><img align=3D"center" width=3D"146" height=3D"37" al=
t=3D"Houzz Pro" src=3D"https://cdn.getblueshift.com/pictures/205357/conte=
nt/rebrand_houzz_pro_header_logo_small_bs.png" style=3D"width: 146px; hei=
ght: 37px; max-width:146px;"></a></div></div></div></td></tr></table><tab=
le class=3D"image_block block-2" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0p=
t; mso-table-rspace: 0pt;"><tr><td class=3D"pad" style=3D"padding-left:32=
px;padding-right:32px;width:100%;"><div class=3D"alignment" align=3D"cent=
er" style=3D"line-height:10px"><div style=3D"max-width: 536px;"><a href=3D=
"https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&tx=
nid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86=
-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d=
812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_m=
ime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D2&a=3Dclick&redir=3Dhttps%3A%2F%2Fw=
ww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJuL2Jsb2cva2VlcC1ob21lb3duZXJ=
zLW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0%26sfdcid%3D701Uj00000Pv=
wbyIAB%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc=
_article_sticker-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_medi=
um%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock=
_q1-20250114-us" target=3D"_blank" style=3D"outline:none" tabindex=3D"-1"=
><img src=3D"https://cdn.getblueshift.com/bee/images/e6557c32-4776-4520-a=
4c2-c944e3a23d8e/editor_images/2388e763-67a0-47fa-a2cc-238fcf41a297.png" =
style=3D"display: block; height: auto; border: 0; width: 100%;" width=3D"=
536" alt=3D"" title=3D"" height=3D"auto"></a></div></div></td></tr></tabl=
e><table class=3D"heading_block block-3" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;"><tr><td class=3D"pad" style=3D"paddi=
ng-bottom:14px;padding-left:32px;padding-right:32px;padding-top:32px;text=
-align:center;width:100%;"><h1 style=3D"margin: 0; color: #222222; direct=
ion: ltr; font-family: Figtree, Helvetica Neue, Helvetica, sans-serif; fo=
nt-size: 28px; font-weight: 700; letter-spacing: normal; line-height: 120=
%; text-align: left; margin-top: 0; margin-bottom: 0; mso-line-height-alt=
: 33.6px;">Flip the Focus From =E2=80=9CCost=E2=80=9D to =E2=80=9CValue=E2=
=80=9D</h1></td></tr></table><table class=3D"paragraph_block block-4" wid=
th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-bre=
ak: break-word;"><tr><td class=3D"pad" style=3D"padding-left:32px;padding=
-right:32px;"><div style=3D"color:#222222;direction:ltr;font-family:Figtr=
ee, Helvetica Neue, Helvetica, sans-serif;font-size:17px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:left;mso-line-height-alt:2=
5.5px;"><p style=3D"margin: 0;">Have you ever had a client who=E2=80=A6</=
p></div></td></tr></table><table class=3D"list_block block-5" width=3D"10=
0%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: brea=
k-word; color: #000000; direction: ltr; font-family: Figtree, Helvetica N=
eue, Helvetica, sans-serif; font-size: 17px; font-weight: 400; letter-spa=
cing: 0px; line-height: 150%; text-align: left; mso-line-height-alt: 25.5=
px;"><tr><td class=3D"pad" style=3D"padding-bottom:10px;padding-left:32px=
;padding-right:32px;padding-top:10px;"><div style=3D"margin-left:-20px"><=
ul start=3D"1" style=3D"margin-top: 0; margin-bottom: 0; list-style-type:=
 revert;"><li aria-level=3D"1" style=3D"Margin: 0 0 0 0;">Gasps at the nu=
mber on your estimate or proposal?</li><li aria-level=3D"1" style=3D"Marg=
in: 0 0 0 0;">Pushes you to lower your prices?</li><li aria-level=3D"1" s=
tyle=3D"Margin: 0 0 0 0;">Prioritizes price over quality?</li></ul></div>=
</td></tr></table><table class=3D"paragraph_block block-6" width=3D"100%"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" s=
tyle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-w=
ord;"><tr><td class=3D"pad" style=3D"padding-left:32px;padding-right:32px=
;"><div style=3D"color:#222222;direction:ltr;font-family:Figtree, Helveti=
ca Neue, Helvetica, sans-serif;font-size:17px;font-weight:400;letter-spac=
ing:0px;line-height:150%;text-align:left;mso-line-height-alt:25.5px;"><p =
style=3D"margin: 0;">We asked successful pros how they deal with cost-con=
scious homeowners so you can ease concerns while standing your ground=E2=80=
=94and ultimately move projects forward.</p></div></td></tr></table><tabl=
e class=3D"button_block block-7" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0p=
t; mso-table-rspace: 0pt;"><tr><td class=3D"pad" style=3D"padding-left:32=
px;padding-right:32px;padding-top:24px;text-align:left;"><div class=3D"al=
ignment" align=3D"left"><a href=3D"https://bl.houzz.com/track?uid=3D7d431=
0f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e1435=
66c&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-=
ddd7-71cd-fd351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=
=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D3=
&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvL=
WxlYXJuL2Jsb2cva2VlcC1ob21lb3duZXJzLW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy=
1taW5kc2V0%26sfdcid%3D701Uj00000PvwbyIAB%26lsmr%3Dblueshift_email%26utm_c=
ampaign%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20250114-us%2=
6utm_source%3Dblueshift%26utm_medium%3Demail%26utm_content%3Demail-organi=
c_all_ad-hoc_article_sticker-shock_q1-20250114-us" target=3D"_blank" styl=
e=3D"color:#ffffff;"><!--[if mso]><v:roundrect xmlns:v=3D"urn:schemas-mic=
rosoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" href=3D=
"https://www.houzz.com/bsftRedirect?r=3DcHJvLWxlYXJuL2Jsb2cva2VlcC1ob21lb=
3duZXJzLW9uLWJvYXJkLWFuZC1pbi1hLXJlYWxpc3RpYy1taW5kc2V0&sfdcid=3D701Uj000=
00PvwbyIAB&lsmr=3Dblueshift_email" style=3D"height:45px;width:189px;v-tex=
t-anchor:middle;" arcsize=3D"11%" fillcolor=3D"#222222"><v:stroke dashsty=
le=3D"Solid" weight=3D"1px" color=3D"#FFFFFF"/><w:anchorlock/><v:textbox =
inset=3D"0px,0px,0px,0px"><center dir=3D"false" style=3D"color:#ffffff;fo=
nt-family:sans-serif;font-size:18px"><![endif]--><div class=3D"button" st=
yle=3D"background-color:#222222;border-bottom:1px solid #FFFFFF;border-le=
ft:1px solid #FFFFFF;border-radius:5px;border-right:1px solid #FFFFFF;bor=
der-top:1px solid #FFFFFF;color:#ffffff;display:inline-block;font-family:=
Figtree, Helvetica Neue, Helvetica, sans-serif;font-size:18px;font-weight=
:700;mso-border-alt:none;padding-bottom:4px;padding-top:4px;text-align:ce=
nter;text-decoration:none;width:auto;word-break:keep-all;"><span style=3D=
"word-break: break-word; padding-left: 18px; padding-right: 18px; font-si=
ze: 18px; display: inline-block; letter-spacing: normal;"><span style=3D"=
word-break: break-word; line-height: 36px;">Follow This Advice</span></sp=
an></div><!--[if mso]></center></v:textbox></v:roundrect><![endif]--></a>=
</div></td></tr></table><div class=3D"spacer_block block-8 mobile_hide" s=
tyle=3D"height:10px;line-height:10px;font-size:1px;">&#8202;</div><table =
class=3D"text_block block-9" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt; word-break: break-word;"><tr><td class=3D"pad" st=
yle=3D"padding-bottom:32px;padding-left:32px;padding-right:32px;padding-t=
op:36px;"><div style=3D"font-family: sans-serif"><div class=3D"" style=3D=
"font-size: 14px; font-family: Helvetica Neue, Helvetica, Arial, sans-ser=
if; mso-line-height-alt: 16.8px; color: #555555; line-height: 1.2;"><p st=
yle=3D"margin: 0; text-align: center; mso-line-height-alt: 16.8px;"></p><=
hr><div style=3D"text-align: center;"><br><span style=3D"Margin: 0; Margi=
n-bottom: 17px; color: #757575; font-family: Helvetica, Arial, sans-serif=
; font-size: 13px; font-weight: 400; line-height: 1.5; margin: 0; margin-=
bottom: 17px; padding-bottom: 0; padding-left: 0; padding-right: 0; paddi=
ng-top: 0; text-align: center;"><a data-targettype=3D"webpage" href=3D"ht=
tps://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=
=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-8c=
91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d812=
-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime=
_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D4&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.=
houzz.com%2FbsftRedirect%3Fr%3DcHJvLWxlYXJu%26sfdcid%3D701Uj000005BM8qIAG=
%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organic_all_ad-hoc_artic=
le_sticker-shock_q1-20250114-us%26utm_source%3Dblueshift%26utm_medium%3De=
mail%26utm_content%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20=
250114-us" style=3D"color: #757575; font-family: Helvetica, Arial, sans-s=
erif; font-weight: 400; line-height: 1.17; padding: 0; text-align: left; =
text-decoration: underline;" data-bsft-link-id=3D""><u>Online Resources</=
u></a><span style=3D"color:#757575;"> | </span><span style=3D"Margin: 0; =
Margin-bottom: 17px; color: #757575; font-family: Helvetica, Arial, sans-=
serif; font-size: 13px; font-weight: 400; line-height: 1.5; margin: 0; ma=
rgin-bottom: 17px; padding-bottom: 0; padding-left: 0; padding-right: 0; =
padding-top: 0; text-align: center;"><a data-targettype=3D"webpage" href=3D=
"https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&tx=
nid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86=
-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d=
812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_m=
ime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D5&a=3Dclick&redir=3Dhttps%3A%2F%2Fw=
ww.houzz.com%2FbsftRedirect%3Fr%3DaG91enotcHJvL3ByaWNpbmc%253D%26sfdcid%3=
D701Uj000005BM8qIAG%26lsmr%3Dblueshift_email%26utm_campaign%3Demail-organ=
ic_all_ad-hoc_article_sticker-shock_q1-20250114-us%26utm_source%3Dblueshi=
ft%26utm_medium%3Demail%26utm_content%3Demail-organic_all_ad-hoc_article_=
sticker-shock_q1-20250114-us" style=3D"color: #757575; font-family: Helve=
tica, Arial, sans-serif; font-weight: 400; line-height: 1.17; padding: 0;=
 text-align: left; text-decoration: underline;" data-bsft-link-id=3D""><u=
>Free Trial</u></a><span style=3D"color:#757575;"> | </span><span style=3D=
"Margin: 0; Margin-bottom: 17px; color: #757575; font-family: Helvetica, =
Arial, sans-serif; font-size: 13px; font-weight: 400; line-height: 1.5; m=
argin: 0; margin-bottom: 17px; padding-bottom: 0; padding-left: 0; paddin=
g-right: 0; padding-top: 0; text-align: center;"><a data-targettype=3D"we=
bpage" href=3D"https://bl.houzz.com/track?uid=3D7d4310f7-fa38-46ae-88a9-6=
1a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&bsft_aaid=3Df26a=
10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78dec98a-93c8-ddd7-71cd-fd351240ed=
e0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A0=
0%3A11Z&bsft_mime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D6&a=3Dclick&redir=3Dh=
ttps%3A%2F%2Fwww.houzz.com%2FbsftRedirect%3Fr%3DcHJvLXJlbGVhc2Utbm90ZXM%2=
53D%26sfdcid%3D701Uj000005BM8qIAG%26lsmr%3Dblueshift_email%26utm_campaign=
%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20250114-us%26utm_so=
urce%3Dblueshift%26utm_medium%3Demail%26utm_content%3Demail-organic_all_a=
d-hoc_article_sticker-shock_q1-20250114-us" style=3D"color: #757575; font=
-family: Helvetica, Arial, sans-serif; font-weight: 400; line-height: 1.1=
7; padding: 0; text-align: left; text-decoration: underline;" data-bsft-l=
ink-id=3D""><u>Latest Releases</u></a><br><br><span style=3D"Margin: 0; M=
argin-bottom: 17px; color: #757575; font-family: Helvetica, Arial, sans-s=
erif; font-size: 13px; font-weight: 400; line-height: 1.5; margin: 0; mar=
gin-bottom: 17px; padding-bottom: 0; padding-left: 0; padding-right: 0; p=
adding-top: 0; text-align: center;"><a data-targettype=3D"webpage" href=3D=
"https://bl.houzz.com/z/081lly1k092s04?uid=3D7d4310f7-fa38-46ae-88a9-61a4=
69833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4e143566c&mid=3D34b1d812-06d4=
-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=
=3Dhtml&bsft_tv=3D3&bsft_lx=3D7" style=3D"color: #757575; font-family: He=
lvetica, Arial, sans-serif; font-weight: 400; line-height: 1.17; padding:=
 0; text-align: left; text-decoration: underline;" data-bsft-link-id=3D""=
><u>This inbox is not monitored. Need help? Contact our friendly Support =
team here.</u></a><br><br> &copy; 2025&nbsp;Houzz Inc., 8605 Santa Monica=
 Blvd., #90918, West Hollywood, California 90069-4109<br> Don&#39;t want =
to receive Houzz Pro emails? <a data-targetname=3D"Test_PC Sub (learn.hou=
zz.com)" data-targettype=3D"webpage" href=3D"https://bl.houzz.com/track?u=
id=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6=
-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&eid=3D78de=
c98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e=
88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=3Dhtml&bsft_tv=3D3&b=
sft_lx=3D8&a=3Dclick&redir=3Dhttps%3A%2F%2Fwww.houzz.com%2FoptOutEmail%2F=
eid%3DaW5mb0BzdGVybGluZ2NhbC5jb20%3D%2Foo%3D512%2Fbsft_unsub%3Dtrue%3Futm=
_campaign%3Demail-organic_all_ad-hoc_article_sticker-shock_q1-20250114-us=
%26utm_source%3Dblueshift%26utm_medium%3Demail%26utm_content%3Demail-orga=
nic_all_ad-hoc_article_sticker-shock_q1-20250114-us" style=3D"color: #757=
575; font-family: Helvetica, Arial, sans-serif; font-weight: 400; line-he=
ight: 1.17; padding: 0; text-align: left; text-decoration: underline;" da=
ta-bsft-link-id=3D"">Unsubscribe.</a></span><br><br><img height=3D"auto" =
src=3D"https://cdn.getblueshift.com/pictures/189814/content/new_pro_heade=
r_small.png" style=3D"width: 120px; height: auto; max-width:120px" width=3D=
"120" alt=3D"Houzz Pro"></span></span></span><br><br><span style=3D"Margi=
n: 0; Margin-bottom: 17px; color: #757575; font-family: Helvetica, Arial,=
 sans-serif; font-size: 13px; font-weight: 400; line-height: 1.5; margin:=
 0; margin-bottom: 17px; padding-bottom: 0; padding-left: 0; padding-righ=
t: 0; padding-top: 0; text-align: center;"><span style=3D"Margin: 0; Marg=
in-bottom: 17px; color: #757575; font-family: Helvetica, Arial, sans-seri=
f; font-size: 13px; font-weight: 400; line-height: 1.5; margin: 0; margin=
-bottom: 17px; padding-bottom: 0; padding-left: 0; padding-right: 0; padd=
ing-top: 0; text-align: center;"><span style=3D"Margin: 0; Margin-bottom:=
 17px; color: #757575; font-family: Helvetica, Arial, sans-serif; font-si=
ze: 13px; font-weight: 400; line-height: 1.5; margin: 0; margin-bottom: 1=
7px; padding-bottom: 0; padding-left: 0; padding-right: 0; padding-top: 0=
; text-align: center;"><a data-targettype=3D"webpage" href=3D"https://bl.=
houzz.com/z/031bl11k0m8w04?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txn=
id=3D1a8298f0-df10-4061-92f6-c8e4e143566c&mid=3D34b1d812-06d4-4ee7-9c21-b=
1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_mime_type=3Dhtml&bsft=
_tv=3D3&bsft_lx=3D9" data-bsft-link-id=3D""><img height=3D"37" src=3D"htt=
ps://cdn.getblueshift.com/pictures/189829/content/apple_badge_2x.png" sty=
le=3D"width: 124px; height: 37px; max-width: 124px;" width=3D"124" alt=3D=
"Download on the Apple App Store"></a>&nbsp;</span></span></span><a data-=
targettype=3D"webpage" href=3D"https://bl.houzz.com/z/0q15li1h0nh804?uid=3D=
7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-4061-92f6-c8e4=
e143566c&mid=3D34b1d812-06d4-4ee7-9c21-b1414cca2e88&bsft_ek=3D2025-01-14T=
16%3A00%3A11Z&bsft_mime_type=3Dhtml&bsft_tv=3D3&bsft_lx=3D10" data-bsft-l=
ink-id=3D""><img height=3D"37" src=3D"https://cdn.getblueshift.com/pictur=
es/189828/content/google_badge_2x.png" style=3D"width: 124px; height: 37p=
x; max-width: 124px;" width=3D"124" alt=3D"Get it on Google Play"></a></d=
iv><div style=3D"text-align: center;">&nbsp;</div></div></div></td></tr><=
/table></td></tr></tbody></table></td></tr></tbody></table><table class=3D=
"row row-3 mobile_hide" align=3D"center" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; background-color: #f8f6f2;"><tbody><t=
r><td><table class=3D"row-content stack" align=3D"center" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 0; color: #000000; w=
idth: 600px; margin: 0 auto;" width=3D"600"><tbody><tr><td class=3D"colum=
n column-1" width=3D"100%" style=3D"mso-table-lspace: 0pt; mso-table-rspa=
ce: 0pt; font-weight: 400; text-align: left; vertical-align: top; border-=
top: 0px; border-right: 0px; border-bottom: 0px; border-left: 0px;"><div =
class=3D"spacer_block block-1" style=3D"height:32px;line-height:32px;font=
-size:1px;">&#8202;</div></td></tr></tbody></table></td></tr></tbody></ta=
ble></td></tr></tbody></table><!-- End --><img src=3D"https://bl.houzz.co=
m/track?uid=3D7d4310f7-fa38-46ae-88a9-61a469833eac&txnid=3D1a8298f0-df10-=
4061-92f6-c8e4e143566c&bsft_aaid=3Df26a10c0-b96a-4d86-8c91-e95b0823227e&e=
id=3D78dec98a-93c8-ddd7-71cd-fd351240ede0&mid=3D34b1d812-06d4-4ee7-9c21-b=
1414cca2e88&bsft_ek=3D2025-01-14T16%3A00%3A11Z&bsft_tv=3D3&bsft_mime_type=
=3Dhtml&a=3Dopen" border=3D"0" width=3D"1px" height=3D"1px" alt=3D"" styl=
e=3D"margin: 0 !important; padding: 0 !important; border: 0 !important; h=
eight: 1px !important; width: 1px !important;" data-bsft-open-pixel=3D"">=
</body></html>

------=_NextPart_5D3vW4L36UIWb2014m2K2eXKC--