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Date: Tue, 14 Jan 2025 07:31:35 -0700
From: Blip Billboards <marketing@blipbillboards.com>
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To: info@sterlingcal.com
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Important questions to consider before adding it to your 2025 marketing str=
ategy.

Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn=
el marketing tactics =E2=80=94 delivered straight to your inbox.

Is a Digital Billboard

Fit for Your Business?

It's a question that warrants close attention. In reality, there's no limit=
 to the reasons a brand might invest in OOH. The number one reason, however=
, is the undeniable impact of brand awareness. When done right, OOH messagi=
ng makes your brand stand out, builds authority, and earns you trust=E2=80=
=94so you=E2=80=99re more than just a blip on your customers=E2=80=99 radar=
 (yep, we went there).

Wondering whether OOH should be part of your 2025 strategy? Below are a few=
 key questions to consider when determining if a digital billboard campaign=
 aligns with your business goals.

=F0=9F=94=8C Do we need to build market authority? OOH ads build credibilit=
y through positioning.

=F0=9F=91=8D Do customers trust us? Brand awareness campaigns set a foundat=
ion for customer loyalty.

=F0=9F=92=B0 Are we maximizing every dollar? OOH gives you one of the lowes=
t CPMs.

=F0=9F=8C=8D Which new market segments should we explore? Tap into audience=
s without borders.

Find Out if OOH is the Right Fit for Your Brand
(https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW5RSLV164hVdSVNrtzX=
5qP_ywN6L2ZsF3l5QzW95jsWP6lZ3n0W4vGHqH12T2b2W5jGMF-7t8fpDN2YzcmRZj6NGW1Y8hw=
_9kjxpZW5sb_xw2P334RW4QH3-q55hmwqW4n3f7Q85lB0LN6kxlpNtKC4xW2BJ0gd1D1MfkVb_v=
xt8T1pk7VKPCr83cqMC0VtJgrV4GjTbjV3q4VW988rn2W2kPsCW3Wr8wsW2BtDyY4p-kC6W8p3v=
GV61SBFVW2r68--2NnPv-W4f1DyW8F1m1fW6XwzyC7CyzH8W62WbXr6m0_-sVwM52y5k-Jm9VsZ=
97V1LWRfFW4BPW_p74tmHNW3xF7lf23lLj_W54sfsc8NsVXYW8McNxz827KMzW281CVc1dpsS5W=
7DDPgR7ZMG1_W7grm4G5CK5vdW2PXx0B5fvS4gf3z4Qfq04 )

Blip of the Week

At Blip, we believe the best ideas should win. So we built a platform that =
gives brands access to the same advertising mediums that large corporations=
 have used for decades.

GTECHNIQ (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW5RSLV164h=
VdSVNrtzX5qP_ywN6L2ZqT5jGjMW5BWr2F6lZ3nZW69ZYFl5lC7ZbW2_-vGQ73zJrkW5LlN324-=
sfDBW8P2cdQ5bT_1bW6whdcG4gk7tNN9437-WPFHB_W6-vHJm4cN2TzW7LCbW_1c_RsGW88cK4G=
2gjbyXW6jyRpF1J9WKGW3zMp6G4jTXxhW32HmsB3_fTg8W2Zb7tH1GgNbzW1hsS_-16qvmgW5gf=
0gt96YYXzW49MpGY8V8s1fVSG0dg1xZSXxW6Vv4kq9c5rzsW2rnxZr2RzS9nW1yj_113V2Tg-W1=
45__L8QQ2TzW5RvCvj27WyX4N5W94Vb4XV8qW1Rjf267b3YvHW6YlHSX3FpLS5W3brXNQ78dWGQ=
W8v96d436B4qcN2GLNwwcRw9bW48v_XS1x5WPDW880HfT2QcnnXW482PwV8wnGJGW5037Zd8PP0=
l4W8k65Xd4T7x6KW4Mp0wP80Wmwmf1g07gj04 )

2025 IN: Strategic OOH advertising that drives long-term impact.

2025 OUT: Doing the same thing every year and expecting different results.

Effective advertising requires taking bold risks. Sometimes, that means not=
 holding back. Take Gtechniq=E2=80=94while the automotive industry has long=
 been a leader in OOH advertising (something about seeing your dream car wh=
ile scooting through traffic), the paint protection company recognized that=
 this was the year to elevate their approach=E2=80=94painting 60+ cities=E2=
=80=94literally red.

Just two weeks into the New Year, the brand has already earned over 25,000 =
Blips while promoting a straightforward paint protection guarantee in 25 hi=
ghly-targeted states. Based on historical data, they=E2=80=99re expecting t=
heir investment to pay off by March.

2025 Results to Date:

- Blips: 26.95k
- Impressions: 399.76k
- Cost Per Blip: $.049

Get More Success Stories
(https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW5RSLV164hVdSVNrtzX=
5qP_ywN6L2Zr83l5QzW69sMD-6lZ3kTVt4qC89f9ZBQW4vRvkv7l_Y53W1NSd6R5FM5bkW7GRS_=
R1YtqdQW2TJBp86zjWJcW5NntjP6TxDQXVvdBx44DnkB0W8QHy3R15ldPMW3_3zJh6GwCHfW6kN=
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yTyJy58ytRfVN72YN6fZn5zV7N4M05n5NdpW2fX94_30NBX1N6ZwW0CNM9lWf74N0WM04 )

Airbnb=E2=80=99s Marketing Evolution:

From Cereal Boxes to IPO

Most of us know the story of Brian Chesky =E2=80=94 a small-town guy with a=
n idea, turned down by hundreds of investors. There was a time when they we=
re even selling cereal boxes just to stay afloat. Talk about doing whatever=
 it takes.

Now, 17 years and $6 billion later (ARR), Airbnb has gained enough experien=
ce to understand what truly drives a company's growth: BRAND marketing. Fro=
m humble startup beginnings to shaping the future of remote work and empowe=
ring entrepreneurs through their marketplace, they've discovered that story=
telling is the most effective way to scale.

Listen to the clip to hear how combining brand and performance marketing he=
lped Airbnb grow nearly 30% over the past 5 years.

Airbnb's Growth Strategy (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ=
54MrXvW5RSLV164hVdSVNrtzX5qP_ywN6L2ZsF3cscvW95jsWP6lZ3lxW6n7yJM4t2m_PVgKZC9=
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3R1c81QjfqVMXRgK3dn9p-W8CtMRq8NTYShW2h9zm35wq5R4W5KK7cG2XMBwRf1Dx8Zg04 ) .

Never miss a Blip!

We love feedback!

If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep=
ly to this email.

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.hse-border-top-hm{border-top:none !important}.hse-border-bottom-hm{border-=
bottom:none !important}
}.moz-text-html .hse-column-container{max-width:600px !important;width:600p=
x !important}
.moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-=
html .hse-section .hse-size-6{max-width:300px !important;width:300px !impor=
tant}
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00px !important}
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0px !important;width:600px !important}
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max-width:300px !important;width:300px !important}
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20px !important}
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rtant}
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ock} }
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m:20px !important}
#section_17146781322173 .hse-column-container{background-color:#fff !import=
ant} }</style><!--<![endif]--><style type=3D"text/css">#hs_body #hs_cos_wra=
pper_main a[x-apple-data-detectors]{color:inherit !important;text-decoratio=
n:none !important;font-size:inherit !important;font-family:inherit !importa=
nt;font-weight:inherit !important;line-height:inherit !important}
a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webk=
it-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-sm=
oothing:grayscale}
table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{borde=
r-collapse:collapse}
img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rul=
e:exactly}</style></head>
  <body id=3D"hs_body" bgcolor=3D"#EAF0F6" style=3D"margin:0 !important; pa=
dding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#2=
3496d; word-break:break-word">
    <div id=3D"preview_text" style=3D"display:none;font-size:1px;color:#EAF=
0F6;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">Important questions to consider before adding it to your 2025=
 marketing strategy.</div>
   =20
<!--[if gte mso 9]>
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ding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; width:100% !impo=
rtant; min-width:320px !important; height:100% !important" width=3D"100%" h=
eight=3D"100%">
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mily:Arial, sans-serif; font-size:15px; color:#23496d; word-break:break-wor=
d; padding-top:20px; padding-bottom:20px">
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wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"dnd_area">  <div id=3D"section_1727198386146" class=3D"h=
se-section hse-section-first" style=3D"padding-left:10px; padding-right:10p=
x">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#181d3a" bg=
color=3D"#181d3a">
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   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#181d3a">
      <tr style=3D"background-color:#181d3a;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1727198386146_0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17271968413081" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-=
serif; color:#23496d; word-break:break-word; text-align:center; padding:0px=
; font-size:0px">
        <img alt=3D"BeyondtheBillboardOctober1" src=3D"https://adkom.media/=
hs-fs/hubfs/BeyondtheBillboardOctober1.jpg?width=3D1200&amp;upscale=3Dtrue&=
amp;name=3DBeyondtheBillboardOctober1.jpg" style=3D"outline:none; text-deco=
ration:none; max-width:100%; font-size:16px" width=3D"600" align=3D"middle"=
>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:brea=
k-word; padding:15px 40px 16px"><div id=3D"hs_cos_wrapper_module_1714655058=
6466" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module_17146550586466_" class=3D"hs_cos_wrapper hs_cos_wrapper=
_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: =
inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs=
-cos-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; text-alig=
n:center; line-height:133%; font-size:15px" align=3D"center"><span style=3D=
"color: #ffffff; font-family: Roboto, Lato, Tahoma, sans-serif; font-weight=
: bold;">Stay ahead with trusted OOH insights, inspiring ad creatives, and =
full-funnel marketing tactics =E2=80=94 delivered straight to your inbox.</=
span></p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1714655098146" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#FFFFFF" bg=
color=3D"#FFFFFF">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF">
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  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1714655098146_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:b=
reak-word; padding:22px 40px 16px"><div id=3D"hs_cos_wrapper_module_1727196=
9915614" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_=
module" style=3D"color: inherit; font-size: inherit; line-height: inherit;"=
 data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D=
"hs_cos_wrapper_module_17271969915614_" class=3D"hs_cos_wrapper hs_cos_wrap=
per_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; text-a=
lign:center; font-size:28px; line-height:115%" align=3D"center"><span style=
=3D"font-family: Helvetica, Arial, sans-serif;"><strong><span style=3D"colo=
r: #000000;">Is a Digital Billboard&nbsp;<br>Fit for Your Business?&nbsp;</=
span></strong></span></p></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17271971813816" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#23496d; word-break:break-word; text-align=
:center; padding:14px 40px 0px; font-size:0px">
        <img alt=3D"Jan14BlogImagesCredibilityTrust" src=3D"https://adkom.m=
edia/hs-fs/hubfs/Jan14BlogImagesCredibilityTrust.jpg?width=3D1040&amp;upsca=
le=3Dtrue&amp;name=3DJan14BlogImagesCredibilityTrust.jpg" style=3D"outline:=
none; text-decoration:none; max-width:100%; font-size:16px; border-radius:1=
0px" width=3D"520" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:brea=
k-word; padding:8px 40px 27px"><div id=3D"hs_cos_wrapper_module_17271970459=
375" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17271970459375_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; font-size:=
16px; line-height:125%"><span style=3D"font-weight: normal;"><span style=3D=
"font-family: Roboto, Lato, Tahoma, sans-serif; color: #000000;">&nbsp;</sp=
an></span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
color: #444444;">It's a question that warrants close attention. <span style=
=3D"font-family: Roboto, Lato, Tahoma, sans-serif;">In reality, there's no =
limit to the reasons a brand might invest in OOH. The number one reason, ho=
wever, is the undeniable impact of <strong>brand awareness</strong>. When d=
one right, OOH messaging makes your brand stand out, builds authority, and =
earns you trust=E2=80=94so you=E2=80=99re more than just a blip on your cus=
tomers=E2=80=99 radar (yep, we went there).</span></span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
color: #444444; font-family: Roboto, Lato, Tahoma, sans-serif;">Wondering w=
hether OOH should be part of your 2025 strategy? Below are a few key questi=
ons to consider when determining if a digital billboard campaign aligns wit=
h your business goals.</span><br><br></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
color: #444444; font-family: Roboto, Lato, Tahoma, sans-serif;">=F0=9F=94=
=8C <span style=3D"color: #181d3a;"><span style=3D"font-weight: bold;">Do w=
e need to build </span><strong>market authority?</strong></span> OOH ads bu=
ild credibility through positioning.&nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
color: #444444; font-family: Roboto, Lato, Tahoma, sans-serif;"><span style=
=3D"color: #181d3a;">=F0=9F=91=8D <strong>Do customers trust us?</strong></=
span> Brand awareness campaigns set a foundation for customer loyalty.&nbsp=
;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
color: #444444; font-family: Roboto, Lato, Tahoma, sans-serif;">=F0=9F=92=
=B0 <span style=3D"color: #181d3a;"><strong>Are we maximizing every dollar?=
</strong></span> OOH gives you one of the lowest CPMs.&nbsp;</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><span style=3D"=
font-size: 15px; color: #444444; font-family: Roboto, Lato, Tahoma, sans-se=
rif;">=F0=9F=8C=8D <span style=3D"color: #181d3a;"><strong>Which new market=
 segments should we explore?</strong></span> Tap into audiences without bor=
ders. </span></p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17278783810851"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#ED1F45" style=3D"f=
ont-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:bre=
ak-word; border-radius:25px; cursor:auto; background-color:#ED1F45; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW=
5RSLV164hVdSVNrtzX5qP_ywN6L2ZsF3lYMRW95jsWP6lZ3p0W1RDRmx8yNDHMW5HZ-rl8hF9jD=
N15gtDP8DTFNW8PqDp_32GnP-W2ZFj8g3Q7KtDVwWFKX7zb0_TW8Nk6dQ2S79-vW4bHCWk2-q1M=
JW80cqnB56xr3gN7t9kjWnQ2RCN1H1121kxbzWW6C6JFP3yM_0PW23t_CT43-xSyW8g0vTK3_yp=
krW4SwsPb1C0L3YW1K6xTk7R-KXBW1dn_N66gWhRwN79F6DPRk8-LVYWr_53p7NLwW6xJ8gJ40Q=
L1HW555BwS89X2vJW2r8Gbw3pgJZhW9kfC6P8wKFJ8N4t89xhSfCNSW3z49hN2NJsgzW8zGd-h8=
XX69dW7Q7H1S6Lp1tBVBGxfs35Yq5bW6sxTqv3d6H-GW4dnxLn3kVhh1f6v5m5T04" target=
=3D"_blank" style=3D"color:#00a4bd; font-size:18px; font-family:Helvetica,A=
rial,sans-serif; Margin:0; text-transform:none; text-decoration:none; paddi=
ng:12px 18px; display:block" data-hs-link-id=3D"0">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Find Out if OOH is the Right Fit for Your Brand </s=
trong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17278787995672"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#234=
96d; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #FFFFFF;width:50%;marg=
in:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #FFFFFF;wid=
th:280px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17309015896075" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table role=3D"none" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#234=
96d; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EEEEEE;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EEEEEE;wid=
th:600px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1729542912796" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#FAFAFA" bg=
color=3D"#FAFAFA">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FAFAFA">
      <tr style=3D"background-color:#FAFAFA;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:300px;">
<![endif]-->
<!--[if gte mso 9]>
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=3D"0" style=3D"width:300px">
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<div id=3D"column_1729542912796_0" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_17295429226535" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"left" valign=3D"top" style=3D"font-f=
amily:Arial, sans-serif; color:#23496d; word-break:break-word; text-align:l=
eft; padding:20px 20px 10px 40px; font-size:0px">
        <img alt=3D"Screenshot 2025-01-13 at 14.00.52" src=3D"https://adkom=
.media/hs-fs/hubfs/Screenshot%202025-01-13%20at%2014.00.52.png?width=3D480&=
amp;upscale=3Dtrue&amp;name=3DScreenshot%202025-01-13%20at%2014.00.52.png" =
style=3D"outline:none; text-decoration:none; max-width:100%; font-size:16px=
; border-radius:3%" width=3D"240" align=3D"middle" class=3D"stretch-on-mobi=
le">
      </td>
    </tr>
  </tbody>
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  <td valign=3D"top" style=3D"width:300px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1729542912796_1" class=3D"hse-column hse-size-6">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:b=
reak-word; padding:19px 20px"><div id=3D"hs_cos_wrapper_module_172954293893=
96" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17295429389396_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; =
font-size:16px; line-height:150%"><span style=3D"color: #181d3a; font-size:=
 30px; font-family: Roboto, Lato, Tahoma, sans-serif;">Blip of the Week<br>=
</span><br><span style=3D"color: #444444; font-family: Roboto, Lato, Tahoma=
, sans-serif; font-weight: normal; font-size: 15px;">At Blip, we believe th=
e best ideas should win. So we built a platform that gives brands access to=
 the same advertising mediums that large corporations have used for decades=
.</span></h2></div></div></td></tr></tbody></table>
</div>
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1727198072580" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#FAFAFA" bg=
color=3D"#FAFAFA">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FAFAFA">
      <tr style=3D"background-color:#FAFAFA;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1727198072580_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:b=
reak-word; padding:17px 40px 0px"><div id=3D"hs_cos_wrapper_module_17271973=
958968" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17271973958968_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; font-si=
ze:22px; line-height:164%"><span style=3D"font-family: Roboto, Lato, Tahoma=
, sans-serif; color: #102d7b; font-size: 24px;"><a href=3D"https://adkom.me=
dia/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW5RSLV164hVdSVNrtzX5qP_ywN6L2ZqT5kvg=
0W5BWr2F6lZ3kJW3lhKN13wtcr6W91dtN_1NHbPrW2dl-Tp6h_ZsJW3Zsmy-336BdpV74Jll8nN=
R7-W2J6plb2JzLf_W69y1nY6XHf28W8xZG0d8GvWjfW2qcsP952k_7mW8HW1qk7GkylhVBrVpr7=
VbMcTVBZDVn17BPJjW1Pt4C82mW9MWW1RxDLB4hWRRDN4xrBFL9zDSVW8VYHPj575TpJW89FWQZ=
54Y1f5N43_TtgKJ016W1xpm-P4PN5cDW6Tx3fh6zhdPPW6TBCqF90NR33W3RfTlx2PLPX6W3vWx=
cb9hjNz2W92FK_q7w1-lRW3gC6JK2w0db5N4nStDWLxJ3mW7Fjwv43wtV76W9jtqyd9l4dNgW80=
sshY8g2ZsvW2LCVlz6N0tC8W3wZDPX2GYJckW8Nr-3v2d4bq3VPpd_J9hk_K2N4X6p76skrkkf8=
-2xYn04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" tar=
get=3D"_blank">GTECHNIQ</a></span><span style=3D"font-family: Roboto, Lato,=
 Tahoma, sans-serif; color: #181d3a; font-weight: bold;"><br></span></p>
<p style=3D"mso-line-height-rule:exactly; font-size:15px; line-height:150%"=
>&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><strong>2025 IN=
:</strong> Strategic OOH advertising that drives long-term impact.<br><stro=
ng>2025 OUT:</strong> Doing the same thing every year and expecting differe=
nt results.<br><br></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Effective adver=
tising requires taking bold risks. Sometimes, that means not holding back. =
<span style=3D"font-weight: normal;">Take Gtechniq=E2=80=94while the automo=
tive industry has long been a leader in OOH advertising (something about se=
eing your dream car while scooting through traffic), the paint protection c=
ompany<strong> recognized that this was the year to elevate their approach<=
/strong>=E2=80=94<span style=3D"font-weight: bold;">painting</span> <span s=
tyle=3D"font-weight: bold;">60+ cities<span style=3D"font-weight: normal;">=
=E2=80=94</span>literally red.</span></span><br><br></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Just two weeks =
into the New Year, the brand has already earned over <strong>25,000 Blips</=
strong>&nbsp;while promoting a straightforward <span style=3D"font-weight: =
normal;">paint protection guarantee </span>in <strong>25 highly-targeted st=
ates</strong>. Based on historical data, they=E2=80=99re expecting their in=
vestment to pay off by March.<br><br></p>
<p style=3D"mso-line-height-rule:exactly; font-size:15px; line-height:150%"=
><span style=3D"font-family: Roboto, Lato, Tahoma, sans-serif; color: #4444=
44;"><strong>2025 Results to Date:</strong></span></p>
<ul style=3D"mso-line-height-rule:exactly; font-size:15px; line-height:150%=
">
<li aria-level=3D"1"><span style=3D"font-family: Roboto, Lato, Tahoma, sans=
-serif; color: #444444;"><strong>Blips:</strong> 26.95k</span></li>
<li aria-level=3D"1"><span style=3D"font-family: Roboto, Lato, Tahoma, sans=
-serif; color: #444444;"><strong>Impressions:</strong> 399.76k</span></li>
<li aria-level=3D"1"><span style=3D"font-family: Roboto, Lato, Tahoma, sans=
-serif; color: #444444;"><strong>Cost Per Blip:</strong> $.049</span></li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p></div=
></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:brea=
k-word; padding:10px 20px 26px"><div id=3D"hs_cos_wrapper_module_1727197478=
0902" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=
=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#ED1F45" style=3D"f=
ont-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:bre=
ak-word; border-radius:25px; cursor:auto; background-color:#ED1F45; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWvwvZ54MrXvW=
5RSLV164hVdSVNrtzX5qP_ywN6L2Zr83lYMRW69sMD-6lZ3pbW2KXRmw6F9kCSW4NWcWv2M4H3T=
W5s0CmN897RwlW653LC51kJRqXW8b_zxQ6bMrtbW8VsW3Z3ZFwWjN4B-GwzCTm1NW2Kxnck82F7=
K2W4LHYVd3z5xMfW6_hSNN89yl3dW76qlpQ8tvxWrW8jNXNs33P53QN2F0j_YgDnvZW7r5-qB8C=
fQjVW8SDcB292TJ8MN37f5T-K21zpW5MhVjG32lLB0W6J48hf2Z25_QW2vZqxm3hTdK2W6xmknH=
3jH3hcf3d6Kqn04" target=3D"_blank" style=3D"color:#00a4bd; font-size:18px; =
font-family:Helvetica,Arial,sans-serif; Margin:0; text-transform:none; text=
-decoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"0">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Get More Success Stories</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1730905296351" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#FFFFFF" bg=
color=3D"#FFFFFF">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF">
      <tr style=3D"background-color:#FFFFFF;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1733589857529_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:b=
reak-word; padding:3px 20px 28px"><div id=3D"hs_cos_wrapper_module_17309051=
659614" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17309051659614_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exact=
ly; text-align:center; font-size:16px; line-height:150%" align=3D"center"><=
span style=3D"color: #181d3a;">&nbsp;</span></h2>
<p style=3D"mso-line-height-rule:exactly; font-size:28px; line-height:109%;=
 text-align:center" align=3D"center"><span style=3D"font-family: 'Roboto', =
Courier New', Courier, monospace;"><strong><span style=3D"color: #181d3a;">=
Airbnb=E2=80=99s Marketing Evolution:<br>From Cereal Boxes to IPO&nbsp;</sp=
an><br><br></strong></span></p>
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center"><span style=3D"color: #444444;">Most of us know the st=
ory of Brian Chesky =E2=80=94 a small-town guy with an idea, turned down by=
 hundreds of investors. There was a time when they were even selling cereal=
 boxes just to stay afloat. Talk about doing <em>whatever it takes. </em></=
span></p>
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center"><span style=3D"color: #444444;">Now, 17 years and $6 b=
illion later (ARR), Airbnb has gained enough experience to understand what =
truly drives a company's growth: <strong>BRAND marketing</strong>. From <em=
>humble </em>startup beginnings to shaping the future of remote work and em=
powering entrepreneurs through their marketplace, they've discovered that s=
torytelling is the most <span style=3D"font-weight: normal;">effective</spa=
n> way to scale.</span></p>
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; text-align:center; line-height:15=
0%" align=3D"center"><span style=3D"color: #444444;">Listen to the clip to =
hear how combining <span style=3D"font-weight: bold;">brand and performance=
 marketing</span> helped Airbnb grow nearly 30% over the past 5 years. </sp=
an></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:cent=
er" align=3D"center">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:cent=
er" align=3D"center"><span style=3D"font-family: 'Roboto', Courier New', Co=
urier, monospace;"><a href=3D"https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW=
vwvZ54MrXvW5RSLV164hVdSVNrtzX5qP_ywN6L2ZsF3dh8MW95jsWP6lZ3nCW6pcPK0633BsPW6=
P5hRD7jJ9WkV4n-Yc35-W2BW3R4p3B3hLlp5W40j1-p3Xtp0KVXX1sS7GzL3hW7J29ST90GmN8N=
5k1lwNYt0g4W7MJ1wg1TdP91W4lwQbf1r4QWsN5BSBt8BM5SwW6DFxJf5DSpSFW2rT3xj1Cpkd0=
W4vbzgw8PDYHcVHm68H40vGG7W4V0rFC2nnQrDW3gF5-K3qfGkWN7hsWvWPw-1NW4Tpdyn8t3zB=
MW5zVnZv8pcB39W5lM5LV1_1Pv4W6G1SkN3Fyz0rW3NRXJ22T1xQ-W7YCkbN6jRnX6W2gM0zG57=
c0GrW1_5tx86lGjnqW2698191bf_TGW6-N0bB729WC0W7F0q6S1-0tDLW58cBL65k5Y64f23rFp=
Y04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" target=
=3D"_blank">Airbnb's Growth Strategy</a>.</span></p></div></div></td></tr><=
/tbody></table>
<div id=3D"hs_cos_wrapper_module_17367691344491" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Arial, sans-=
serif; color:#23496d; word-break:break-word; text-align:center; padding:0px=
; font-size:0px">
        <img alt=3D"af9e67e7e95100edf3d3d2b0b3c7cfbcafeaed5b-1600x1000" src=
=3D"https://adkom.media/hubfs/af9e67e7e95100edf3d3d2b0b3c7cfbcafeaed5b-1600=
x1000.avif" style=3D"outline:none; text-decoration:none; max-width:100%; fo=
nt-size:16px" width=3D"600" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1727180618301" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; Margin-left:auto; Margin-right:auto; background-color:#181d3a" bg=
color=3D"#181d3a">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;">
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#181d3a">
      <tr style=3D"background-color:#181d3a;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1727180618301_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#23496d; word-break:b=
reak-word; padding:20px 40px"><div id=3D"hs_cos_wrapper_module_172718042766=
01" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_c=
os_wrapper_module_17271804276601_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
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