Return-Path: <1axbvw6n8pm6gqvxbio5jtl3ycqdsdbafaaku7-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id eHutNk9OWGdj9A4AchKAPA (envelope-from <1axbvw6n8pm6gqvxbio5jtl3ycqdsdbafaaku7-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Tue, 10 Dec 2024 08:21:03 -0600 Return-path: <1axbvw6n8pm6gqvxbio5jtl3ycqdsdbafaaku7-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 10 Dec 2024 08:21:03 -0600 Received: from 4f2oxq.bf10x.hubspotemail.net ([108.179.150.44]:30957) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axbvw6n8pm6gqvxbio5jtl3ycqdsdbafaaku7-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1tL16l-0049oS-0Y for info@sterlingcal.com; Tue, 10 Dec 2024 08:21:03 -0600 Received: by 172.16.116.30 with SMTP id a089896hoz745xt04eru50g77npfnuevv67k0t7ljd; Tue, 10 Dec 2024 14:20:52 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=Sea5koEz8baXezcHb/PQA01ci4GBRya/Tk9AnIPfNcM=; b=ibV0G7yVA2wlFRKYNceLUShPexjaoYDppBSjP2xylz66+FFkIag3APqmi5vNjK GS1tR+UT3rkjUdFZgvHtmeirqR3nXwx/NhjQ17J1ij1DTXYq7NddljNirXkzAZf YLz5SnzMB6RLBV+2phwfAACvcnNZbkBH9xoI1EBfTb76IquYXgWDtVns1lPZwH+ GW0OPZHN0WGqw8yLssE+NNSpvJPqytHsJBYxzH7DEd6W/F6pWcZLS+8VCvKzyEn +j0x32yRLXPjCAYjSQ7yGqH9kb+1mILxdrmSGWvGbpuAIchyG8i0jiW49cTcMRQ mxDvYxHvN9yA2RmjDKOZHPG+lLzQ==; q=dns/txt; t=1733840452; x=1734103252; DKIM-Signature: v=1; s=hs1-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=Sea5koEz8baXezcHb/PQA01ci4GBRya/Tk9AnIPfNcM=; b=JXKPCXugOmWrTg6w8Yvq3xn019J8ZDDyuEddEwkL9s52Wi5XYk1LZ11p2FThUd BNGedPn1YIo13YkQCyLky64qVD2SnuZzFRyAHILpEp8a5SlsjLUOubYuKfbWIGd ZC0WoOD7TcF+1Hyn9u3dhe2jvDzAbvkNZdviRrf1w995hcwZKvLPqPeHB7MjO4K K6K6rchr+Oro4zGI1cRmySOVGz4T3b9y1dZ7tIxMQtdpVPOw/xpqU7ha8ngCeSh rvb7CZyYDfh8PDdlpBQj9hTKoI/JYblG5YrOc7kuFeDsuLkLl0/XL19TNAH3yXj 8i5YmY4N02J/Ztllu0RTuVvV3ZGQ==; q=dns/txt; t=1733840452; x=1734103252; X-HS-Cid: 1axe2ksfhqgmgwf2lwrzoh6fpag18avr3jww0j List-Unsubscribe: , Date: Tue, 10 Dec 2024 07:20:52 -0700 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1733840452085.d2a4d3bd-9406-41aa-b543-225aec699811@bf10x.hubspotemail.net> Subject: =?utf-8?Q?=F0=9F=93=8A_From_Impressions_to_Sales?= =?utf-8?Q?:_Measure_What_Drives_Results?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1011910_1736871489.1733840452224" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.0 X-Spam-Score: -39 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_1011910_1736871489.1733840452224 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Discover actionable strategies to connect your billboards to awareness, eng= agement, and revenue. Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. Smarter Ways to Measure Campaign Success Impressions, CPM, and QI (that 6th or 7th ad view where web traffic starts = to spike) are all great metrics. But let=E2=80=99s be real: you=E2=80=99re = after sales. So, how do you move beyond tracking impressions and CPM to find straightfor= ward ways to measure your billboard=E2=80=99s results? Focus on what drives= awareness, engagement, and revenue with these easy, actionable strategies: =F0=9F=94=8E Gauge Awareness with Key Metrics Take a closer look at impressions and blips, noting how CPM affects website= visits and online engagement over time. =F0=9F=93=B1 Alias Phone Numbers & Websites By including a unique phone number or URL on your billboard, you can easily= measure responses from people who saw the ad and went directly to the list= ed site. =F0=9F=93=A3 Listen to the Audience Use social listening to monitor brand sentiment and audience reactions, as = a surge in positive feedback often indicates your message is resonating. =F0=9F=93=8A Tie Campaigns to Results From pre-and post-campaign surveys to tracking store visits and website tra= ffic, connect your OOH ads to tangible outcomes like sales or foot traffic. Ready to transform your data into actionable insights? Learn how you can st= art optimizing your campaigns today. Five Smarter Strategies to Measure Impact (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kpzBTVDyhz9= 5ppZM_N8Zqh8F3l5QzW8wLKSR6lZ3q7W3mszMx51RhZBW6QyJ9B1xdWdhW2Y-WXP8_Tj_CMMY3M= PKmD0WW8rm7qy41xN9rW40Ht1T920DD7W8LTry19ktBhCW4Cx13035MXCzW44DsYZ8Z7S55V9-M= 8l8D_YxMW5f9FgR2zsyw3W2_rb796X4vszW6qS4r06Bmg_gW1bLYwS509-XPW8J8fx-4Jt92dN5= d3C3yxqdXFVGPHFl6C3qRmW42GwF34PPvYmW6KYcPx7XTLmgVkzZmK1hm23XW1CbJZ25-jqCSW4= c_yt47kLkFLN6ndSDgh0hVsW2SM79x8Z_Y92W7YGCrp35_Z1nW67j-WK93WLF-W8NVHbB88rYBf= W97nVCb7PYCJpf7N23Xz04 ) Blip of the Week At Blip, we believe the best ideas should win. So we built a platform that = gives brands access to the same advertising mediums that large corporations= have used for decades. Bricks & MiniFigs (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW= 6dRknK3kpzBTVDyhz95ppZM_N8Zqh783l5QzW5BW0B06lZ3nTW2fJ3Lk6mVLLtV1ZTFq8Rj7gGW= 8MRpRB4xZzHvW114M0P2N8hYRV4lxpq2DfbLRW5gzsCG74glW5W6sqjc25-ZT-rW5LM_2R1SB2N= gVT1Yx_5WPPw_W1DN8W51KTjSxW42gyvc5r7zXDVg_lqp4MV12LW2qXjQ01YGBBTW1F160p4Rv-= gNW3_w-lZ23BXt6W4MyW4F1_p-mhW7ZSnH02STt3qV_zXxR9c3JXSf58YFYx04 ) Raise your hand if you=E2=80=99re on Team Last-Minute Holiday Shopping! =E2= =9C=8B You=E2=80=99re far from alone=E2=80=94and Bricks & Minifigs North America (= https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kpzBTVDyhz95= ppZM_N8Zqh7M3l5QzW6N1vHY6lZ3mzW2hrRld4Wy3YbW6Rfzd17J6Cv6W6CPtwp8l6CMwW4S6KJ= c6SzYtgW7tW7-M88Hk62N26wTlZH4YTpW5pcNj34TmWZFW2r4nBk49hjGJW4ddPSM7ZMW2KW6zL= 6qs6CXGcWV2h15921BDZ0W7RNWP64CNPFvW7dl6TQ8YGL_6N7SNs78NJC--W5gBXYH6ZDZPYVxY= kZG38HmxwW26mSxn1l3bBmW6brGpV9g7Z9fN2jPNRr5q1JgW91GkxG6_r66HW7m9XY367g9qNW2= 7tsxR6Rdq-gf4w89GP04 ) =E2=80=99 holiday campaign may be all the proof you = need. Rewind to 2022: a $20 OOH test run gets enough buy-in to eventually c= atapult the franchise from < 50 to 120+ locations nationwide. Their advertising strategy today? With 25 billboard locations from Utah to = Alabama, they=E2=80=99re one of the fastest-growing franchises in North Ame= rica. LEGO sets or ad campaigns, Bricks & Minifigs know how to build big. =F0=9F= =8E=81 2024 Results to Date: - Blips: 114k - Impressions: 1.16 million - CPM: $4.59 Read More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd= 36Y2TYSW6dRknK3kpzBTVDyhz95ppZM_N8Zqh7s3l5QzW69sMD-6lZ3m7W8qGtmf8nSnGcN95TT= wv74nlmMr7ttQnN2t3V8r69192JZg0W8JklG885xbVxW1k_zvJ4qh79CW5vmT8V32t3SGW7bDtc= 6214LK2W5DM4G071yfR2W5QPGZq9hV2K8W74rv0D29YHQvW3NLb4W2z-lBHW707wVB7W_HjGW3y= DXN97W8vhdW3mNTS_8RtV21W1xZ1dD9jrGdVN4WjDzXML83_W8vh8Gv8H_876W8HyKJY1zsXM6W= 90StFr4NKSyDf1j13_T04 ) Get More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kpzBTVDyhz9= 5ppZM_N8Zqh7s3l5QzW69sMD-6lZ3m7W8qGtmf8nSnGcN95TTwv74nlmMr7ttQnN2t3V8r69192= JZg0W8JklG885xbVxW1k_zvJ4qh79CW5vmT8V32t3SGW7bDtc6214LK2W5DM4G071yfR2W5QPGZ= q9hV2K8W74rv0D29YHQvW3NLb4W2z-lBHW707wVB7W_HjGW3yDXN97W8vhdW3mNTS_8RtV21W1x= Z1dD9jrGdVN4WjDzXML83_W8vh8Gv8H_876W8HyKJY1zsXM6W90StFr4NKSyDf1j13_T04 ) How can you use feedback economics to get real-time insights into your busi= ness idea, campaign, or messaging? Sierra Imari, Founder and Agency Owner of Entertech (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kpzBTVDyhz95ppZM_N8Zqh783l5QzW5BW0= B06lZ3nPW2PsTQL9b2FK9W4d8JKc7RX4N_W4pBw_z76k0xWW1hFdNl7sqCMjW8bsT6t3G5fZxW5= SZzjW4WP0nYW1LWQSJ4zJGG0W9lnhKQ8Hc3rcW9kknJX5459-FW1Yy0V53px_L_VcLMXJ2c2-gj= W47wjDY3zg38yMNYt67N29D7W7KmrNv3S5D4wW3g4PR96j9m-YW8srd0k6F1_6tW6-qZkC5Xw9G= gW5ZSYzJ9fFPmqf350GP804 ) , shares how she uses Blip Billboards to test and= perfect her messaging and concept. NewsletterSnippet (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW= 6dRknK3kpzBTVDyhz95ppZM_N8Zqh7M3l5QzW6N1vHY6lZ3pGN5SXJxLpM25TN48K-TlfmJRQVJ= s8cD1hxXfNW32__nV2BRBY7W1Rl4P37gLqHfW4sySZT1Vb9bcV6rLRQ8wBCfFW754HDK6dlg_5W= 77rhPx1MvDYGN6Yz_8Lzh_tQW3yk_T-6R_nzVW8t1x382S9_SNW4HM2TT75gyZtW1XlR3w56lxx= mN2KlpY3f5SFXW1Z4R3K5Kd2JrW1TjfND4tnd1qVTJxj84D5C1zW8zwD1B5yPWZFW4X6ZN73S41= Y2W8LF2rf36kwt0W1rs_M24DvMRyf4PGTds04 ) Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kpzBTVDyhz95ppZM_N8Zqh7s3l5QzW69sM= D-6lZ3kLW3-8N7R8vjPBNW7_1ykG28lqgNW7LfSJc95-_XYW12-_cX13FpTBW8S30X06S_P6GW2= Y7dXh6BsG85N1PzdSQtH7XZW8Ky9-h3BRTmnVWjj4M3bN_lVVrNZtR7VC2J5W3LtjZY6XrxcQVn= tw3y3xnKdBW1VK77-7jqtMfW2VGvhl419n9MN7nF6JT4Rc0nW6YrFN_7sgb33W7StbWN58Nj6RW= 1yNyPZ3mm03YW8-kkZ_3blqX-W6VW5021dgVwcf1lDsxC04 ) to cut out the middle per= son. LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3kp= zBTVDyhz95ppZM_N8Zqh7M3l5QzW6N1vHY6lZ3mhN6hpTrzH-9BbV11Jhl7W7d17W4Jf6fY1bRk= CXW4rvp7Z4MqqbhW5TtHH524Xc5JW18LCLQ618K_XN44mTW6MydKHW5C70yL3gNMXLW21JCGx1H= TgpvW4-lvWr6tpg9HW2Nzm1t2Z0XXxW4Q7my96T7bDZW40Y_D99b_89qW4rhgtM7PcN-bN87JlY= YJ56HdN1rt33v3FmNdN6NJ7vpKhsmxW4S_sLK2F_M8YW6lFQ0Y2j-gpZW3jPk0q8GMW3wW2cNT4= L44g0mfW7tDdK_5nNnpmd9ZvzR04 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW-Pd36Y2TYSW6dRknK3k= pzBTVDyhz95ppZM_N8Zqh7s3l5QzW69sMD-6lZ3kWW4wqHCC7mRNTfT3DTf1GJ4kRW4SrD_W3GV= TcjW1XBK_m4qznPXW14MTwy44CmwdW42nsvF13329MW8RvBLx7GKpcRW45bmb57mp-xSW5MBRSk= 9g9SQ0W3s_tSz21F9MKVXfBK04nFNYRW5VTJn418sS43W17RvGW3qQsHWW80R3qX4fzRPMN7rgg= CvhQn-fW7ybGkn2lzZ-GW6Lbhf469mzTRN5V5Y-gtzNdBW8V_SNk5W1nJpN9jMHGZmpXJZf5YG6= 1P04 ) Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-B8W4kn-2G4fKsmLW4kBnZV2PnBx7W4kpSF341z5xdW2RwWtG45vMtPW1Ncs9H1Nz4Dc= W2FCGBS2qDR0gW2xBzbk4cBFrnW2p75wh3P7VYwW3M89c13R3ywrW32cf4w1V3Mh5W1Qs__h2zG= -4FW36v9ZY38slbYW3Zr5lv4rhqX1W3DYdp_2sPkS4W2MWHcF38dk9gW1VfJFK4hN_byW3H0hF5= 400t0DW3ZTMKS3GYXQTW1X8vVN3dxw-XW3bb16j3Nzmj4W1_bBdR2Wvb5YW3_WgPW4pbdlMW4kN= rlY3VP-0FW2nX0dK386r69W4mJryY45nwF3W4hd2fB49jn8MW3DZtT24fsNwFW3bvbF_1LyWKqW= 3DK9st2CN3SDW3LGX6X4hFv20W3M4Rxr30KXpHW2CCS9W3gbr6xW2z-7D62FsLlDW3K72jC2p4G= xTW47Tb-W4hdTfwW2MPTW93gvBqMW2WhMXT2w3x2JW2zJ77K1Zq2rFW2RQc6S4fP_tWW3JSdml4= rg9HmW365nS649LGKcW3djmSb2-KH3RW2p5RB33XvbdHW3VXbJn30CCTHW30zC4g4tDx0J0&_hs= enc=3Dp2ANqtz-8dzWcO3PcyM0wQiMnSlv41O8I38dGVIHwAzUMtnSKoDuLj5iR6mUlhq9p19WP= GhFCmLppSdzPGrnLongb7mxqQoVizgQ&_hsmi=3D337802073 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-B8W4kn-2G4fKsmLW4kBnZV2PnBx7W4kpSF341z5xdW2RwWtG45vMtPW1Ncs9H= 1Nz4DcW2FCGBS2qDR0gW2xBzbk4cBFrnW2p75wh3P7VYwW3M89c13R3ywrW32cf4w1V3Mh5W1Qs= __h2zG-4FW36v9ZY38slbYW3Zr5lv4rhqX1W3DYdp_2sPkS4W2MWHcF38dk9gW1VfJFK4hN_byW= 3H0hF5400t0DW3ZTMKS3GYXQTW1X8vVN3dxw-XW3bb16j3Nzmj4W1_bBdR2Wvb5YW3_WgPW4pbd= lMW4kNrlY3VP-0FW2nX0dK386r69W4mJryY45nwF3W4hd2fB49jn8MW3DZtT24fsNwFW3bvbF_1= LyWKqW3DK9st2CN3SDW3LGX6X4hFv20W3M4Rxr30KXpHW2CCS9W3gbr6xW2z-7D62FsLlDW3K72= jC2p4GxTW47Tb-W4hdTfwW2MPTW93gvBqMW2WhMXT2w3x2JW2zJ77K1Zq2rFW2RQc6S4fP_tWW3= JSdml4rg9HmW365nS649LGKcW3djmSb2-KH3RW2p5RB33XvbdHW3VXbJn30CCTHW30zC4g4tDx0= J0&_hsenc=3Dp2ANqtz-8dzWcO3PcyM0wQiMnSlv41O8I38dGVIHwAzUMtnSKoDuLj5iR6mUlhq= 9p19WPGhFCmLppSdzPGrnLongb7mxqQoVizgQ&_hsmi=3D337802073 ) ------=_Part_1011910_1736871489.1733840452224 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =F0=9F=93=8A From Impressions to Sales: Measure What Drives Resu= lts =20 =20 =20 =20 =20 =20 =20
Discover actionable strategies to connect your billboards to = awareness, engagement, and revenue.
=20
=20 =20
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3D"BeyondtheBillboardOctober1"

Stay ahead wi= th trusted OOH insights, inspiring ad creatives, and full-funnel marketing = tactics =E2=80=94 delivered straight to your inbox.

<= /td>
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=20 =20
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Smarter Ways to
Measure C= ampaign Success 

3D"Dec11_BlogBrands"
<= p style=3D"mso-line-height-rule:exactly; font-size:16px; line-height:125%">=  

Impressions, CPM, and QI (that 6th or 7th ad view where web traffic st= arts to spike) are all great metrics. But let=E2=80=99s be real: you=E2=80= =99re after sales.


So, how do you move beyond tracking impressions and CPM to find st= raightforward ways to measure your billboard=E2=80=99s results? Focus on wh= at drives awareness, engagement, and revenue with these easy, actionable st= rategies:

=F0=9F=94=8E Gauge Awareness with Key Metrics<= br>Take a closer look at impressions and blips, noting how CPM affects = website visits and online engagement over time.

=F0=9F=93=B1 Alias Phone Numbers & Websites

By including a unique phone number or URL on your billboard, you can e= asily measure responses from people who saw the ad and went directly to the= listed site. 

=F0=9F=93=A3 Listen to the Audience
Use= social listening to monitor brand sentiment and audience reactions, as a s= urge in positive feedback often indicates your message is resonating.

=F0=9F=93=8A Tie Campaigns to Results
F= rom pre-and post-campaign surveys to tracking store visits and website traf= fic, connect your OOH ads to tangible outcomes like sales or foot traffic.<= /span>


Ready to transform your data into actionable insights? Learn how y= ou can start optimizing your campaigns today.

=20
=20 =20
=20
3D"BricksMinifigsSocialSq"
 

Blip of the Week

At Blip, we believe the best ideas should wi= n. So we built a platform that gives brands access to the same advertising = mediums that large corporations have used for decades.

=20
=20 =20
=20

Bricks & MiniFigs

 

Raise your hand if you=E2=80=99re on Team Last-Minute Holiday Shopping= ! =E2=9C=8B

You=E2=80=99re far from alone=E2=80=94and Bricks & Minifigs North America=E2=80=99 holiday campaign may be all the proof you need. Rewind to 2= 022: a $20 OOH test run gets enough buy-in to eventually catapult the franc= hise from < 50 to 120+ locations nationwide.

Their advertising strategy today? With 25 billboard locations from Uta= h to Alabama, they=E2=80=99re one of the fastest-growing franchises in Nort= h America. 

LEGO sets or ad campaigns, Bricks & Minifigs know how to build big= . =F0=9F=8E=81

2024 Results to Date:

    Blips: 114k
  • Impressions: 1.16 million<= /li>
  • CPM: $4.59

Read More Su= ccess Stories

 

=20
=20 =20
=20


How can you use feedback economics to get= real-time insights into your business idea, campaign, or messaging?=

 

Sierra Imari, Founder= and Agency Owner of Entertech, shares how she uses Blip Billboards to test and = perfect her messaging and concept.

=20
=20 =20
=20
<= /tr>

Never miss a Blip!

We love feedback!

 

If you=E2=80=99ve got thoughts, we want to hear fro= m you =E2=80=93 just reply to this email.

 

Did someone forward you this newsletter? Click here to cut out the middle person.
=20
=20 =20
=20

Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

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=20 3D"" ------=_Part_1011910_1736871489.1733840452224--