Return-Path: <1axb6n2lcb4z9ss5tqtc1ocw4ypbj3zlktz26r-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id UOgCEBnkRWfsRAgAchKAPA (envelope-from <1axb6n2lcb4z9ss5tqtc1ocw4ypbj3zlktz26r-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Tue, 26 Nov 2024 09:07:05 -0600 Return-path: <1axb6n2lcb4z9ss5tqtc1ocw4ypbj3zlktz26r-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Tue, 26 Nov 2024 09:07:05 -0600 Received: from bid46mf.bf10x.hubspotemail.net ([158.247.18.53]:49033) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axb6n2lcb4z9ss5tqtc1ocw4ypbj3zlktz26r-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1tFx9c-002IQA-1c for info@sterlingcal.com; Tue, 26 Nov 2024 09:07:05 -0600 Received: by 172.16.116.30 with SMTP id a089896hoz745xn2jxsascvk88rt5q04po7drkchxn; Tue, 26 Nov 2024 15:06:53 GMT DKIM-Signature: v=1; s=hs2; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=2xigZw3zWHTRIfjH4PUsbKpjByKSp2NY0KSMXiK3JAg=; b=GwOa6wtR/NVdq17pWoh4L5ZAc6J8Hg3fuGV75yyUp7Xc1f8fFq9V5LqztWPnuv 37qnpOd3KuqFjt69qJiZdXLexA2+caY5Hfo2Pf+aQxoYUIb+oMFkrXGfvDpwS24 jdcHdKbpC6vmuoEYH1Fxzumnm58XbjWPMSd0Kf+ZYXLw7cK/E5ogkeMXYj9hZ0F 87LpQJAso2OnZuiMsU1KvQeVwNmV4x+W52MMpVOuNVrS3pBLb8wychXjFJePjHi vggEi8nIpr8IHQUg48zKxiY3xZTYhqr/2+ivsJyWd7UlLV11E4cti9yrbjGvSAU ZVIGohq30JaaGRB62Dvi5PxyRh5Q==; q=dns/txt; t=1732633613; x=1732896413; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=2xigZw3zWHTRIfjH4PUsbKpjByKSp2NY0KSMXiK3JAg=; b=cnp6p4Vkc2sjpO4NwrTAswT2Db6TW/wHn3GNaE9lEm35anx7MfFpPj7blw2TPz oTAx9CT2aD9hCEEDbCumWa32mmMoFoFVJ7TI67I243nroRV2/5C1Pzee55lHG0Q lt8UbHd9QkU8VHO1UEhjscNqXKSBvI/lFg9ttkDsI5MkJV6D82F4fFw9LdT/WLX fEcrdqfCyim/PLPM1/HKaETVEvSQJR52LeR8tVETokjK+3h4MtRr6qBwyNOjxzh p3SbyTNTqppE1G3XPvVd0QCMISlLc9BYBrc0DKHBC6krMJZDiDuanv+t5QNRulX hwwmGr9Kp4JAq+YxH4NAa4xVFI1g==; q=dns/txt; t=1732633613; x=1732896413; X-HS-Cid: 1axfzyvgqxanhl0b1i1afd574lb7u73707sgmb List-Unsubscribe: , Date: Tue, 26 Nov 2024 08:06:53 -0700 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1732633613368.b5f2bfcf-de34-441e-9432-fb8a19501b02@bf10x.hubspotemail.net> Subject: Ready to Go Viral in 2025? Learn How to Create a Successful Social-OOH Campaign MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_2787189_1544690110.1732633613524" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_2787189_1544690110.1732633613524 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Why customers are 48% more likely to engage online when they see an OOH ad = first Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. OOH =F0=9F=A4=9D Social Media Have you heard of Social Out-of-Home (#sOOH)? It=E2=80=99s the phenomenon where the most captivating billboard campaigns = go viral because they=E2=80=99re engaging enough to share on social media. = In fact, OOH drives more social sharing per dollar than any other ad format= . Research also shows that consumers are 48% more likely to engage with a m= obile ad after seeing the same campaign out-of-home (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52tYn3V3Z50p5nT14MN22w0-T5jGjMW50kH= _H6lZ3lTW1lsVPG795kVBW1ZRMy_8zL8wGW6dRXsm5x3L-rVMyfRn8Xq4W2W1rDpyb61yvjvW6h= DbZG2vL1crW2KjW2v6BJ5H6W696p7l9lwnCYN4ZfT22l3RPqW898w9b4ZL066W4zgL6p8hH1xnW= 5jnKtC9lLHpzW6XBmMN2x3DxpW6j1Z-x1_kwg9W1BpY2r4KlqHGW59n8XH3xHMYcW98D5ML1FKk= rjW6rF1wQ1lhrgKW3l3vKF8-03nLW7Csg5D6-S2GXW1dhLwB1pL2shW8nGK7Y1cP_84W67Drlb6= 0dPXvW7j80Kb5d8lBNN6TbPhcNYZCQW7gDYS75MbJC-W92dBKX3YvRgmW1GsF3q7Z6j0sW2Sf9_= K75SYfSN13k5XF5djRTW1tS3nB3bY4NjW6w2rhL7vyrcbf8MP73Y04 ) (Source: Ocean Neu= roscience). Easier said than done=E2=80=94creating viral content isn=E2=80=99t as simpl= e as it sounds. It requires the right mix of creativity, strategy, and timi= ng. But when executed correctly, it can drive massive brand engagement. Bel= ow are a few strategies to help you bridge the gap: =F0=9F=92=A5 Fuel Engagement with Challenges Launch shareable social media challenges to boost both offline (OOH) and on= line engagement. =E2=9D=A4=EF=B8=8F Support Local Causes Promote community-based initiatives through OOH and encourage social media = participation to amplify your message. =F0=9F=93=8D Use Personalized Location-Based Ads Leverage geo-targeting to deliver relevant OOH ads and encourage real-time = engagement on social media. =F0=9F=93=B8 Encourage User-Generated Content (UGC) Feature UGC in your OOH ads to build community engagement and authenticity. Ready to take your 2025 campaigns to the next level? Start integrating OOH = and social media today and make an even bigger impact. Get Inspired with these sOOH Campaigns (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52tYn3V3Z50p= 5nT14MN22w10F3l5QzW8wLKSR6lZ3mfN1xfwxmF0ML2VdKw2W48sslbW2rjhhh3kKXRmW4MPmh2= 43Z3HNW3gjP9k8VSc7WW5nK1Cl12hl-fW1mJ_LZ1CL972W67r9jg2dWGN7W2j_cPm44fF_cVZ0j= Cx8xkC9xW4SwGFd26t2XDW4dHFK74jgRyBW4ftxC4678HY4W3KlcVb74YbyJW8GLSmD2Mp5dsW1= X4bGj1qX-PjW5l_-2H8rwp8vW2XVVYK2F6lC4N15gBYQ3bRW0W8SflW31pjQg2M34n6ZQ-SK-W3= 5RPLc1xcGgGW5MD61y2hgcLXW35dhKJ4dXcJYW1h7tvl7nDcVXW4mg3318nNtd5W4cNdzV18GwV= SW7BRMS85gprS9f3MWC_Y04 ) Blip of the Week At Blip, we believe the best ideas should win. So we built a platform that = gives brands access to the same advertising mediums that large corporations= have used for decades. Picklr (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52tYn= 3V3Z50p5nT14MN22w0_83l5QzW5BW0B06lZ3mKN3kNHzyNQ72VW4SFz6n4bBVXWW1czLQ_4Qqrh= tW4tqNyW8dDhLRW1_LQ3c3RGxGVW52PQd885Hh_xW2LjV6C5PSJtkW5sLR4G7FG-LNW1mYs1g1w= M-3PW606vtl4DRsvnW5kP7N13czZV2W3zXS5v3qWsJ2VJ8VWW2yB-ylW1cRVS34Mms35W2sxHXS= 4K-6n6W1xWycR438cjVW20j_cs6BJpdFW7QC7Hx7-mQW2f3V2f3b04 ) New Year=E2=80=99s Resolutions: =E2=9C=85 Get in shape =E2=9C=85 Pick up a cool hobby =E2=9C=85 Own a Pickl= r franchise and make 2025 the most profitable year yet. Picklr, the latest fitness franchise sweeping the nation, has been giving e= veryone from busy professionals to middle-aged men with an overly competiti= ve streak a fun way to stay active. While the sport's recognition has rocke= ted in the past year, the brand still needed a way to maximize its potentia= l with a fast and broad-reaching advertising strategy. Teaming up with Blip= , they were able to test various markets, generating nearly 4 million impre= ssions at just $2.54 CPM=E2=80=94an extremely cost-effective approach compa= red to online ads, where CPM often runs $8=E2=80=93$10. The result? Boosted brand recognition, 384 clubs sold, and expansion to 4,0= 00 clubs next year. Picklr 2024 Results to Date: - Blips: 115.1k - Impressions: 3.84 million - CPM: $2.54 Get More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52tYn3V3Z50p= 5nT14MN22w0_M3l5QzW6N1vHY6lZ3mdVHCbr77DSQWkW1ctr5q4tyMcHW6zQ-nC93VxgBW2BSrJ= J6T8d_wW5H9KZC61CZMsW2_9dGM8lhwXQW90355Q6KZHN3W5VXrpD586dtFW2VGd0X7L-nN5W64= 8Fg51bQqv9W3wSM3x7ywTYgVspxH98t42hmW3_htB88HWrqwN3Ty2dfCpQkXW8Xnlsf5bkpKqW9= 7RZ0h2m32jQW2S_8c74DKHZ4VvV_NW5mq8VfW1xnFyZ3hYPp8W3hRZVK3VYDjnW42Kr9r4BmkC5= N93kJC5Ds3z5f94lbNF04 ) laughing-mj (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr= 52tYn3V3Z50p5nT14MN22w1023l5QzW7lCdLW6lZ3k-W7Rdm7r4hWLB4W1lkPJM9bs_Q8W8C728= c5R0kGcW7Nw8gf7tyLzbW5x5LZq39JMjXW4Xbr9v7XbJJnW6V8sCq26x1KGW7hQ-LW4SDKlgW1N= zYXV4Z9DRFW2CX8c67MnVl7W2kTgnK4WrhhvW3lc35g1bKMP1W9hNJS63yPrlQW2xfQlc4lKvRG= W2z46J22374rqW1CcfN48MCJBwW7xCMy41m95h6W1FPdp16G5515W8xrDkh3vd7sBVsLw6y3NZl= mZW4Jp7b69b4tW8W7mr8VY7dhdtkW3LMt3j92nmZ6W5ltTBm37Gjpmf7_DdWM04 ) Them: "OOH is old-school." Blip Users: Real-time tracking, flexible pay-per-spot options, the lowest C= PM, boosted website traffic, and cultivated word-of-mouth.* Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52tYn3V3Z50p5nT14MN22w0_s3l5QzW69sM= D-6lZ3nkVJR0zT70VMVCW5F7tkr5xMtzrW1xWZWY6YQbjPW7jjXjT3sf6hlW11p_g3815jT4W3p= sCc72tL888W6ZBH8h6nz-mLV-pywR43drzhW75zZP919wjlSW4w22MP7hX5QqN19MBN8KZKj0V1= h97r3NmZWmW28dKVk92sgkZW5fjpQK2WB5PQW99Bm3c4k37-QW2KBC-116GfhLW2TG_BX4nwKpg= W88vpmR78l63gW3BlRMf3QjXNzW2hTbjj5Z4nJQf1VS6sj04 ) to cut out the middle pe= rson. LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52t= Yn3V3Z50p5nT14MN22w0_M3l5QzW6N1vHY6lZ3p-W3-rcC189qL1NW2lHlBY7-JrC4W4F-YSt9l= S82DN318pNJWMbjtW2L2JpN1yZCJ8W8hkH3W6Py5hDW5TKfb65Q74DZW8YqkyP44MdQ7W8XT9TT= 1m9q20W6YQ3_7982_hNW5DSjF48GrjLhMNXGB34gd1mN77Kq36THZvNW57nLyS4t3mrDW20P2bQ= 18brxHW3s5lds4SCbVCW8xJ0hR4Jdn4tW2VNRWK8sPkMlW6r72cG37m8mVW5439fv3LWclJW6vp= HnW4hLmxQW8bjMmr96JBYrf7jNtC404 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VWMSjc7C7B8WW16l3Rr52= tYn3V3Z50p5nT14MN22w0_s3l5QzW69sMD-6lZ3lmW61P0RC95BhjvW8cSBt89dscD3W7gF83z3= lg1y5W6pp0Wc2SKpMCW4_Gfhm6zsD6DW7wK0412NsFXlW7yQ1V_1Wqr5DW6mbRDW5v4LDHMZmWK= L7Lt6fW5MMhTr4RL4MBW657P5B3DnxyQW6DbCpw47ZWTgW6w5cHF1D3LcKW80c1wJ8DXRT2W92g= WcY1qWRrRW91j49h43l8_cW8xxSvN75c1P3V_y42m67_bftW1RVF-r86v_9XW24r1092CM_XTf4= mF5KM04 ) Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-SvW3NXXVz3zjgXJW49LgbN3KbSQSW1Nt6wz3_pDghW3d13bs2TrV1yW4tCcg31V2qsW= W2My3QD43BCFXW30tyRV2Fr5hBW4cPPqq45RfXkW3bk55s49xq-kW2YqH_R3FgBMLW1SxY4C2p5= 1nhW36Ddgq2xZBDbW2zxw2Z2vYr1mW2xX4X_45z3GqW2YHrKr3d3wB5W2YLMn62MNyDmW38dHzT= 34CbVnW3JXQX71QlMgjW3Hcw1z3BV9RqW1Zds1T214B9qW1Q5rwY3XL575W2YLLNf1VjHMsW25f= m2N2zY3fRW3QNPy232yygcW2nN3Wl1_854nW24WbJz3gj9tQW2HHZVr41JBKwW3y-k8z3DX0S1W= 2WpBtp3b2Z7gW4rDkHG3P0s0kW4rGqGM4md1-qW4cQGR82xN-dmW2FtY6Y3b4ZygW1B9BKH2FZh= BZW2MBYYm34n8wKW1Zq1h-3LZlDyW2-g33l2vP8TFW3QZlZ02WwWyXW4t7gF91SwdxvW1Qd4w23= H4rv1W30C9vj3XXXd3W3B_qqT2CtN-JW2YfxWf3bhp90W2KV8vz1Q0MSKW30b7MS3dyK8y0&_hs= enc=3Dp2ANqtz--QoUmeCJKRFu7DsEhiJi9fl9g89lF_CpipEeyXE-KkqWEo-7-xf5eQzuhT-K3= D4n8dPhseja7kZnteG3acxcV97xfXag&_hsmi=3D335670096 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-SvW3NXXVz3zjgXJW49LgbN3KbSQSW1Nt6wz3_pDghW3d13bs2TrV1yW4tCcg3= 1V2qsWW2My3QD43BCFXW30tyRV2Fr5hBW4cPPqq45RfXkW3bk55s49xq-kW2YqH_R3FgBMLW1Sx= Y4C2p51nhW36Ddgq2xZBDbW2zxw2Z2vYr1mW2xX4X_45z3GqW2YHrKr3d3wB5W2YLMn62MNyDmW= 38dHzT34CbVnW3JXQX71QlMgjW3Hcw1z3BV9RqW1Zds1T214B9qW1Q5rwY3XL575W2YLLNf1VjH= MsW25fm2N2zY3fRW3QNPy232yygcW2nN3Wl1_854nW24WbJz3gj9tQW2HHZVr41JBKwW3y-k8z3= DX0S1W2WpBtp3b2Z7gW4rDkHG3P0s0kW4rGqGM4md1-qW4cQGR82xN-dmW2FtY6Y3b4ZygW1B9B= KH2FZhBZW2MBYYm34n8wKW1Zq1h-3LZlDyW2-g33l2vP8TFW3QZlZ02WwWyXW4t7gF91SwdxvW1= Qd4w23H4rv1W30C9vj3XXXd3W3B_qqT2CtN-JW2YfxWf3bhp90W2KV8vz1Q0MSKW30b7MS3dyK8= y0&_hsenc=3Dp2ANqtz--QoUmeCJKRFu7DsEhiJi9fl9g89lF_CpipEeyXE-KkqWEo-7-xf5eQz= uhT-K3D4n8dPhseja7kZnteG3acxcV97xfXag&_hsmi=3D335670096 ) ------=_Part_2787189_1544690110.1732633613524 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Ready to Go Viral in 2025? Learn How to Create a Successful Soci= al-OOH Campaign =20 =20 =20 =20 =20 =20 =20
Why customers are 48% more likely to engage online when they = see an OOH ad first
=20
=20 =20
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3D"BeyondtheBillboardOctober1"

Stay ahead wi= th trusted OOH insights, inspiring ad creatives, and full-funnel marketing = tactics =E2=80=94 delivered straight to your inbox.

<= /td>
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OOH =F0=9F=A4=9D Social Media

3D"Keihls
<= p style=3D"mso-line-height-rule:exactly; font-size:16px; line-height:125%">=  

Have you heard of Social Out-of-Home (#sOOH)? 

 

It=E2=80=99s the phenomenon where the most captivating billboard campa= igns go viral because they=E2=80=99re engaging enough to share on social me= dia. In fact, OOH drives more social sharing per dollar than any other ad f= ormat. Research also shows that consumers are 48% more likely to engage with a mobi= le ad after seeing the same campaign out-of-home (Source: Ocean = Neuroscience).

Easier said than done=E2=80=94creating viral content isn=E2=80=99t as = simple as it sounds. It requires the right mix of creativity, strategy, and= timing. But when executed correctly, it can drive massive brand engagement= . Below are a few strategies to help you bridge the gap:

=F0=9F=92=A5 Fuel Engagement with C= hallenges
Launch shareable social media challenges to = boost both offline (OOH) and online engagement.

=E2=9D=A4=EF=B8=8F Support Local Ca= uses
Promote community-based initiatives through OOH a= nd encourage social media participation to amplify your message.

=F0=9F=93=8D Use Personalized Locat= ion-Based Ads
Leverage geo-targeting to deliver releva= nt OOH ads and encourage real-time engagement on social media.

=F0=9F=93=B8 Encourage User-Generat= ed Content (UGC)
Feature UGC in your OOH ads to build = community engagement and authenticity.

Ready to take your 2025 campaigns to the next level? Start integrating= OOH and social media today and make an even bigger impact.

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=20
3D"Nov19_Hot100Picklr_Square"
 

Blip of the We= ek

At Blip, we beli= eve the best ideas should win. So we built a platform that gives brands acc= ess to the same advertising mediums that large corporations have used for d= ecades.

=20
=20 =20
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Picklr


New Year=E2=80=99s Resolutions:

=E2=9C=85 Get in shape =E2=9C=85 Pick up = a cool hobby =E2=9C=85 Own a Picklr franchise and make 2025 the most profit= able year yet.

Picklr, the latest fitness franchise sweeping the nation, has been givin= g everyone from busy professionals to middle-aged men with an overly compet= itive streak a fun way to stay active. While the sport's recognition has ro= cketed in the past year, the brand still needed a way to maximize its poten= tial with a fast and broad-reaching advertising strategy. Teaming up with B= lip, they were able to test various markets, generating nearly 4 million im= pressions at just $2.54 CPM=E2=80=94an extremely cost-effective approach co= mpared to online ads, where CPM often runs $8=E2=80=93$10.

The result? Boosted brand recognition, 38= 4 clubs sold, and expansion to 4,000 clubs next year.

 

Picklr 2024 Results to Date:

  • Blips: 115.1k
  • Impressions: 3.84 million
  • CPM: $2.54
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<= h2 style=3D"margin:0; mso-line-height-rule:exactly; text-align:center; font= -size:18px; line-height:125%" align=3D"center">
Them: "OOH is old= -school."
Blip Users: Real-time tracking, flexible pay-per-spot options, the lowest CPM, b= oosted website traffic, and cultivated word-of-mouth.*
=20
=20 =20
=20
<= /tr>

Never miss a Blip!

We love feedback!

 

If you=E2=80=99ve got thoughts, we want to hear fro= m you =E2=80=93 just reply to this email.

 

Did someone forward you this newsletter? Click here = to cut out the middle person.
=20
=20 =20
=20

Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States

Unsubscribe Manage preferences

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=20 3D"" ------=_Part_2787189_1544690110.1732633613524--