Return-Path: <1axckgmk2nl3c1lw3ng1dn25eocgz8lpirydyb-info=sterlingcal.com@bf07x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id mF+0HBVBNmd6AgoAchKAPA (envelope-from <1axckgmk2nl3c1lw3ng1dn25eocgz8lpirydyb-info=sterlingcal.com@bf07x.hubspotemail.net>) for ; Thu, 14 Nov 2024 12:27:33 -0600 Return-path: <1axckgmk2nl3c1lw3ng1dn25eocgz8lpirydyb-info=sterlingcal.com@bf07x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Thu, 14 Nov 2024 12:27:33 -0600 Received: from 4f2o3j.bf07x.hubspotemail.net ([108.179.150.253]:62569) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axckgmk2nl3c1lw3ng1dn25eocgz8lpirydyb-info=sterlingcal.com@bf07x.hubspotemail.net>) id 1tBeZ2-002kkA-2I for info@sterlingcal.com; Thu, 14 Nov 2024 12:27:33 -0600 Received: by 172.16.213.73 with SMTP id a0cgfhxxtp4xciyljv0x3czntfwp4u5pqepyal976vb; Thu, 14 Nov 2024 18:27:21 GMT DKIM-Signature: v=1; s=hs1; d=bf07x.hubspotemail.net; i=@bf07x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=AEAVPtTXP7ONxEMrR/mU4yE8CsZlChPbp4k7BSNcnys=; b=SjTQeR5pqxX4pY2JRT5/v5LZgQOVz/HdzsyordXSB8r0gJnzKDS6fZ0GPyZaD3 6w6pTc8Hn8w50QX/Fd5Cq10SIzT8HVhFSC9nG7tTzM1aoSVvrGu03wVls1uCL7v yXC/Kfv1qHJmCKMA5eXKBBAnfxB0/WSV9f+RE3+pG/RA5q2+JWpFoWFfUh7cPaq gawpEmEFXZiZDCny6slw6zLAsENs+uHz7BwB/QD7p+LvLqQQJ+Q8hDDBqL9yS6J kL1/yPo0VrAVsGk5IZi+ek+mpkovvWpY/7D9RqMUiHYlDsNRKWC2S8wP2HUfD+U 0v1WHHLY0FcU96EBIgc25hlVqS0Q==; q=dns/txt; t=1731608841; x=1731871641; DKIM-Signature: v=1; s=hs1; d=buildcentral.com; i=@buildcentral.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=AEAVPtTXP7ONxEMrR/mU4yE8CsZlChPbp4k7BSNcnys=; b=ehpLg4JrYHeS2Ta46Le2xtsSReiFcgpaoe7iIH6whqY6nnslBB30gm0NSpQIi1 I+5Myl8agySk8MUFvqVWrwSwkoZlb5cRjSaVm4moeJDO7KSRco8RYh/Ay9NGH45 xBfyWgicq5L0taREm1i5kNXyLvq12KRdeNKxfkNMJtKS8n+ErkJD//h+hwmTk05 ZepMWa0dX2gQNYNG0zZxbyVqpCicSmTpCIBACXp8x1YvWtENySiknNFEUizR/Dk qYGZJbvKJb9ev/kOPzY3XvBMhaTuF+U2of7ljmc71XWjJ1ylwVtd/g6xEylF+pr 3IfY7lBJkLcqSRqPgdesuA87cgRA==; q=dns/txt; t=1731608841; x=1731871641; X-HS-Cid: 1axfrf1mzuycqcb1zpgkdmy4xwlsi3p4u9dd67 List-Unsubscribe: , Date: Thu, 14 Nov 2024 12:27:21 -0600 From: Mark Daniel Reply-To: mdaniel@buildcentral.com To: info@sterlingcal.com Message-ID: <1731608841486.34e499b2-c4c6-437a-b4c3-ac1bb09675c3@bf07x.hubspotemail.net> Subject: That time Coke Screwed Up MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_175318_1891966998.1731608841651" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.0 X-Spam-Score: -39 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_175318_1891966998.1731608841651 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Gain key brand and product insights to avoid costly mistakes. Hi Andrew, In April 1985, Coca-Cola made a bold move to shake up its brand and gain ma= rket share. They launched New Coke, promising a sweeter taste to energize t= heir sales. But instead of a market breakthrough, they found themselves fac= ing a consumer backlash. Calls, letters, and protests flooded in, and just = three months later, Coca-Cola reverted to the classic formula. What can you learn from Coca-Cola's misstep? The lesson is clear: Shaking things up for the sake of it doesn=E2=80=99t a= lways lead to success. In fact, trying to change what your consumers alread= y love can backfire. When looking to gain market share, brands need to be c= areful not to alienate loyal customers or overestimate demand for an untest= ed product. That=E2=80=99s where Product Intelligence (https://cMC1104.na1.hubspotlinks= .com/Ctc/W1+113/cMC1104/VVN6RX6xL82hW4v5W1z10Ffl5W76My975nnCjSMwF3TT3pyd0W8= wLKSR6lZ3nHW5g9JxL1gFRbzW3c72Qx7LF-bNW2JFZDd4dCc2LN5thvbKMhpR6W3xXHtp2MVRrc= W8Yb5QF4_gyTjW6c8JSN4RM3WCW8FtKhY96-4hRW1t580p6mWkKfW6ktyQq8H7dQ2W6dKLvv5W4= -x0W8SxvVS7GG3tKW3Q_k4L6zLwS5W57hHQ17mFhzZW7JfHhT4NlmS9W3rTfCT7mc_xxW8YnFmJ= 9hNwpcW1-b7Hv4f_zcWW71L-dn6h-tN3W2PSyvN3LJ3JyW5nRDk938N0t_W2vmDH-1_LWmrW95h= HSM1tXG9pW7j3GkB6mZXM2W7-ZsYV6cXvqZW4Y0hwZ7rwG8hW4BdX1s6cx_mqW3jR93F6fH462f= 86227T04 ) can help. Rather than making sweeping changes or launching produ= cts based on guesswork, our solution provides detailed specification share = data, allowing you to drill down on the top brands, products, and product c= haracteristics that are already resonating with your market. Percentage of Ceramic Tile Specifications by Color in the Residential Marke= t For example, you can gain insights into which products or brands are most s= pecified across facility types, from hospitality to healthcare. This data w= ill guide you in making more informed decisions=E2=80=94ensuring you stay a= ligned with your market=E2=80=99s needs, rather than chasing fleeting trend= s. The Top Specified Tile Products in the Hospitality Market Product Intelligence, powered by Design Analytics, empowers you to make sma= rter, data-backed choices, so you can avoid costly mistakes like "New Coke"= and focus on what works. Product Intelligence empowers you to be an expert in market trends, backed = by data, not guesswork. So, the next time you=E2=80=99re considering making= a historic product change, we=E2=80=99ll help you determine if you should = pop the top or not. Ready to lead your market with confidence? Schedule a call (https://cMC110= 4.na1.hubspotlinks.com/Ctc/W1+113/cMC1104/VVN6RX6xL82hW4v5W1z10Ffl5W76My975= nnCjSMwF3Tg3pyd0W7lCdLW6lZ3lbW5JSy7W1vv-MNW5-7_XH3X2JDpW8qvMSD5rTryGW29Nw35= 1HmMNGW7WJnP28KSv1CVfyGDn2mk9mfV_vPRX5jsBfWW8HsKfK7_2bJwN4VFMYzv4r58W1rt006= 5R2jshW31D-rJ8k_BvBW8spZV-2RHRNVW29F8tY1X4XrXW7Z_ZkX13hVyzW1gq1hj1xSDNYW1SY= _NG7-VqdBW6t8sJY7ct_8ZN6r1qGNfT8-HW7Y7m6598xmP7W8gZ22h8ZS82vW1Xd8N08CfyRJW4= rfF808h6DDSW49xS6W4b8H5kW8QKK2w1w6Ng3f7pZjgn04 ) to discover how Product I= ntelligence can equip you with the insights to outsmart competitors and cap= italize on trends in your industry! Best regards, Mark Daniel VP Analytic Sales Phone=E2=80=AF|=E2=80=AF+1 254 488 2350 Email=E2=80=AF|=E2=80=AFmdaniel@buildcentral.com Download the BCI Product Intelligence Brochure (https://cMC1104.na1.hubspotlinks.com/Ctc/W1+113/cMC1104/VVN6RX6xL82hW4v5W1= z10Ffl5W76My975nnCjSMwF3S-3gVDYW6N1vHY6lZ3n2W37qlk67Yw733VnPkvm16F7ldW18_T2= p92RLZcV1LvVM94N_TxW2ccHRs2rC1xxW77wqrP6FNYtvW3FsxqP4vb9hnW5l6j6z594JfZW6mT= fKV6MpgZYW2Mv_ZX3yrsKqW10klBG6Q7R9LVMMY7B1vPh09W2NKcwW8Q6HcJW8qjPxH5T8l-gMf= bRPfTKh7-N1R9YBYpfqLjW5t3bh76WcHKjW4B12KR5PVy0QW1ll9nM2c0NlDW8G7KCw4j_fCdN8= wb6Y_9G_MgW4NRqNz6cvt0pf7MF58d04 ) Questions? Schedule a meeting (https://cMC1104.na1.hubspotlinks.com/Ctc/W1+= 113/cMC1104/VVN6RX6xL82hW4v5W1z10Ffl5W76My975nnCjSMwF3Tg3pyd0W7lCdLW6lZ3lbW= 5JSy7W1vv-MNW5-7_XH3X2JDpW8qvMSD5rTryGW29Nw351HmMNGW7WJnP28KSv1CVfyGDn2mk9m= fV_vPRX5jsBfWW8HsKfK7_2bJwN4VFMYzv4r58W1rt0065R2jshW31D-rJ8k_BvBW8spZV-2RHR= NVW29F8tY1X4XrXW7Z_ZkX13hVyzW1gq1hj1xSDNYW1SY_NG7-VqdBW6t8sJY7ct_8ZN6r1qGNf= T8-HW7Y7m6598xmP7W8gZ22h8ZS82vW1Xd8N08CfyRJW4rfF808h6DDSW49xS6W4b8H5kW8QKK2= w1w6Ng3f7pZjgn04 ) or contact us (mailto:mdaniel@buildcentral.com) ! 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Ohio Street, Suite 300, Chicago, Illinois 60654, USA, = 866-316-5300 Unsubscribe (https://hs-6391927.s.hubspotemail.net/hs/preferences-center/en= /direct?data=3DW2nXS-N30h-GgW3VKq-543nQm8W4hvfp74t7FbqW1LkR3B1Vw3hCW2nYfYB2= MwppdW4hKfL54rhrrFW1SxY001V2scwW41RhTt1Nvp3VW1Xn9vw3VS3Z-W346qkq2RszkKW2PBQ= WS3jl3RnW1QxFc12xQg6YW1BJ2r71Vrgv5W3BNHQS2p98tGW30jsmV32rkL1W3QFHLW349jCyW4= t2Mz134psdkW3R12XZ1_64clW1Qv9hD2TkDb_W4rFtLN2KpjQ9W1Lg97M38gLsfW36j9Jr4mByX= cW1LCRFp2RLyNrW1L8MDK2WrcymW3ggBJy2YnzwyW3D-NhL3f_cgDW43HDFn3VBRVVW2FV9Yl2F= S4C8W2zx0xx3gvfZDW2FG43g2HqVwWW3d8-GL3Vz4fsW3z0r6S2Pn8Q1W1L3Nyt2MFxwYW1V3hP= H3SKdy8W49xtg81LF55YW3bgCwG4pz9FMW21jbVq2CPqZQW3XPTsj2PMZnGW3z9_ld2vYTL9W41= VcmV2HrK1_W2Tl34G1BJR21W2KlwVR2MQJSlW3dp2Z12-s63gW2vP6Bx1Q4C1MW3ZJ7xc1Q4ycV= W1Qvdy023hzsy0&_hsenc=3Dp2ANqtz-8W9OKkGiVGkFsxLVilq5zbuewJ3ng8m2LvUFfLMv0iQ= aUn8YDXOC-ps0XDamBTtqd9ZUFGw_A-0XCdZec79h92pnog1Q&_hsmi=3D333989511 ) Manage preferences (https://hs-6391927.s.hubspotemail.net/hs/preferences-ce= nter/en/page?data=3DW2nXS-N30h-GgW3VKq-543nQm8W4hvfp74t7FbqW1LkR3B1Vw3hCW2n= YfYB2MwppdW4hKfL54rhrrFW1SxY001V2scwW41RhTt1Nvp3VW1Xn9vw3VS3Z-W346qkq2RszkK= W2PBQWS3jl3RnW1QxFc12xQg6YW1BJ2r71Vrgv5W3BNHQS2p98tGW30jsmV32rkL1W3QFHLW349= jCyW4t2Mz134psdkW3R12XZ1_64clW1Qv9hD2TkDb_W4rFtLN2KpjQ9W1Lg97M38gLsfW36j9Jr= 4mByXcW1LCRFp2RLyNrW1L8MDK2WrcymW3ggBJy2YnzwyW3D-NhL3f_cgDW43HDFn3VBRVVW2FV= 9Yl2FS4C8W2zx0xx3gvfZDW2FG43g2HqVwWW3d8-GL3Vz4fsW3z0r6S2Pn8Q1W1L3Nyt2MFxwYW= 1V3hPH3SKdy8W49xtg81LF55YW3bgCwG4pz9FMW21jbVq2CPqZQW3XPTsj2PMZnGW3z9_ld2vYT= L9W41VcmV2HrK1_W2Tl34G1BJR21W2KlwVR2MQJSlW3dp2Z12-s63gW2vP6Bx1Q4C1MW3ZJ7xc1= Q4ycVW1Qvdy023hzsy0&_hsenc=3Dp2ANqtz-8W9OKkGiVGkFsxLVilq5zbuewJ3ng8m2LvUFfL= Mv0iQaUn8YDXOC-ps0XDamBTtqd9ZUFGw_A-0XCdZec79h92pnog1Q&_hsmi=3D333989511 ) ------=_Part_175318_1891966998.1731608841651 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable That time Coke Screwed Up =20 =20 =20 =20 =20 =20 =20
Gain key brand and product insights to avoid costly mistakes.=
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3D"BCI
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Hi Andrew,

 

In April 1985, Coca= -Cola made a bold move to shake up its brand and gain market share. They la= unched New Coke, promising a sweeter taste to energize their sales= . But instead of a market breakthrough, they found themselves facing a cons= umer backlash. Calls, letters, and protests flooded in, and just three mont= hs later, Coca-Cola reverted to the classic formula.

=
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3D"Purple
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What can you learn fro= m Coca-Cola's misstep?

 

The lesson is clear= : Shaking things up for the sake of it doesn=E2=80=99t always lead to succe= ss. In fact, trying to change what your consumers already love can backfire= . When looking to gain market share, brands need to be careful not to alien= ate loyal customers or overestimate demand for an untested product.<= /p>

 

That=E2=80=99s wher= e Product Intelligence can help. = Rather than making sweeping changes or launching products based on guesswor= k, our solution provides detailed specification share data, allowing you to= drill down on the top brands, products, and product characteristics that a= re already resonating with your market.

Percent= age of Ceramic Tile Specifications by Color in the Residential Market

3D"ceramic

For example, you can gai= n insights into which products or brands are most specified across facility= types, from hospitality to healthcare. This data will guide you in making = more informed decisions=E2=80=94ensuring you stay aligned with your market= =E2=80=99s needs, rather than chasing fleeting trends.

The Top Specified Tile Products in the Hosp= itality Market

3D"tile
3D"tile

Product Intelligence, po= wered by Design Analytics, empowers you to make smarter, data-backed choice= s, so you can avoid costly mistakes like "New Coke" and focus on what works= .

Product Intelligence e= mpowers you to be an expert in market trends, backed by data, not guesswork= . So, the next time you=E2=80=99re considering making a historic product ch= ange, we=E2=80=99ll help you determine if you should pop the top or not= .

Ready to lead your mar= ket with confidence?  Sch= edule a call  to discover how Product Intelligence c= an equip you with the insights to outsmart competitors and capitalize on tr= ends in your industry!

Best regards,

 

= Mark Daniel 
VP Analytic Sales 

Phone=E2=80=AF|=E2= =80=AF+1 254 488 2350 
Email=E2=80=AF|=E2=80=AFmdaniel@buildcent= ral.com 

 

3D""
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BuildCentral, 320 W. Ohio Street, Suite 300, Chicago, Illinois 60= 654, USA, 866-316-5300

Unsubscribe Manage preferences

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