Return-Path: <1axb50xgkxta9cg5dnbcuofw6dfg8dex1wsobn-info=sterlingcal.com@bf10x.hubspotemail.net> Delivered-To: info@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id UI5RL7/jLGcdiwQAchKAPA (envelope-from <1axb50xgkxta9cg5dnbcuofw6dfg8dex1wsobn-info=sterlingcal.com@bf10x.hubspotemail.net>) for ; Thu, 07 Nov 2024 09:58:55 -0600 Return-path: <1axb50xgkxta9cg5dnbcuofw6dfg8dex1wsobn-info=sterlingcal.com@bf10x.hubspotemail.net> Envelope-to: info@sterlingcal.com Delivery-date: Thu, 07 Nov 2024 09:58:55 -0600 Received: from bid46mm.bf10x.hubspotemail.net ([158.247.18.60]:28029) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from <1axb50xgkxta9cg5dnbcuofw6dfg8dex1wsobn-info=sterlingcal.com@bf10x.hubspotemail.net>) id 1t94uM-001FzV-3B for info@sterlingcal.com; Thu, 07 Nov 2024 09:58:55 -0600 Received: by 172.16.116.30 with SMTP id a089896hoz745xfv6rgrvqza6gcqxrh4bi68r30xje; Thu, 7 Nov 2024 15:58:44 GMT DKIM-Signature: v=1; s=hs1; d=bf10x.hubspotemail.net; i=@bf10x.hubspotemail.net; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=aghpyFANwtFo0qn9ADXCjtH/SmKVbZsFxUhmAuVoRSg=; b=IVk4G7u0jbyxTfELWYdwKYa5zK9SMUqiWKzDLdUv8CMrQoejcL5CUB8e+jT15P NgeHerxhuxl3JulLIVVDUdY9Sl/y1NrLd4ccAK7xVZuFJLXBvdK6J2cVStu/egH EhhOE7Alr95N2jGfcoHagfQbtoDGz3KqpPG69eI4eY7KY6twfPZVDIlvrppyTvT iFnCGexSiVhz2cv1PE53LBFq5/J2xas4w4FQCDt4JLdKCHqS2A/IvvSWYe4JuWT 6e+bntI5eZwdIQUUrk8NwyAqbwUMKQOvwedw+kpJmE/LutDTZSs7oX+M+v2U8cT qb92Byd5k2wTie6WO3MZ+lo42HpA==; q=dns/txt; t=1730995124; x=1731257924; DKIM-Signature: v=1; s=hs2-2379881; d=blipbillboards.com; i=@blipbillboards.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id:list-unsubscribe-post; a=rsa-sha256; c=relaxed/relaxed; bh=aghpyFANwtFo0qn9ADXCjtH/SmKVbZsFxUhmAuVoRSg=; b=EVp8pjsCOlF/ogCVGEeHOhK/kNh3iqwqk5Qzu9I5m9ZPSpnfG/XnHa1xdpztPk mz8Ge0UuPUFDrclxlEQDo9miRTOEqttiibuj4DWPb9ZA65L1pjFZILy33bY92M0 WsJsxuwbN6H5m08pUOmcM6ypnLf2glV2TlrBqqqN1rn33fDyads0pri+GI85yDJ LuOm5s4Y2jloVHUwoUo4EfIwZdXqofk24RSpo9cI2EI0xftf8pMUVyJpsX3DY+G ULQYVdvhdmYUd2mqlIXA5iBCrMsZLEkUyob9y1kLuFYBOcaC4GyGrTkb568RMkM GnOBSR9LtSEmpQpial5GOu/41zPw==; q=dns/txt; t=1730995124; x=1731257924; X-HS-Cid: 1axfxz8t9hh3ws7e5xheb0gmx55wzekuzka40j List-Unsubscribe: , Date: Thu, 7 Nov 2024 08:58:44 -0700 From: Blip Billboards Reply-To: marketing@blipbillboards.com To: info@sterlingcal.com Message-ID: <1730995123676.671135eb-dffb-4ca5-bc6d-86baff6a0c7d@bf10x.hubspotemail.net> Subject: =?utf-8?Q?Make_a_Bold_Statement_&_Close_on_a_High_Note=C2=A0?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1172672_735933139.1730995123857" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Spam-Status: No, score=-4.1 X-Spam-Score: -40 X-Spam-Bar: ---- X-Spam-Flag: NO ------=_Part_1172672_735933139.1730995123857 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Explore why choosing the right medium is crucial for your GTM strategy. Stay ahead with trusted OOH insights, inspiring ad creatives, and full-funn= el marketing tactics =E2=80=94 delivered straight to your inbox. Holiday Advertising 101: Be SEEN This year has offered its share of challenges for many Americans, with hard= ships and uncertainties touching so many lives. As the end of the year appr= oaches, we can look forward to quality time with family and friends, celebr= ating one another, and reflecting as we prepare for the year ahead. For many of us, the next two months mean finalizing Christmas lists while t= rying to keep it all in check. Meanwhile, businesses will be making a final= push to drive sales and boost growth. To help, we=E2=80=99ve created a che= cklist for brands to capture attention, including giveaways, heartfelt mess= ages, and seasonal elements that=E2=80=99ll help you score big. Here=E2=80=99s how to get started: =E2=9C=94=EF=B8=8F Define Objectives: Tailor your OOH strategy to shopper b= ehaviors and generate excitement for your biggest sales of the year. Conver= sely, last year, a prominent financial institution launched an =E2=80=9CInv= est in Yourself=E2=80=9D campaign, reminding consumers of the value of self= -improvement as they prepared for the new year =E2=9C=94=EF=B8=8F Maximize Visibility: Whether you=E2=80=99re sliding, rol= ling, or shimmying into the season, we all want a reason to celebrate the l= ast months of the year. Target high-traffic areas like shopping malls, majo= r events, and office parks to amplify your brand=E2=80=99s presence. =E2=9C=94=EF=B8=8F Brand Values Matter Now is the time to remind customers = why you=E2=80=99re at the top of their Christmas list. Consider engaging cu= stomers with giveaways, special in-store events, or interactive displays to= create buzz and drive foot traffic. Check out the blog to get your campaign up (https://adkom.media/e3t/Ctc/OM+= 113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY95n5n9LN824DzK3l5QzW7Y8-PT6lZ3mK= W4MG5H81NJl0lW84vmMb49PKnJW8lXZ1Z2pytPKW45HxhS1HBzjjW2R4t1G6lTRvtVYH59b3yXD= VBW97wrB724DYsMW8X1vs57k9ZK0V7GY_J6Rb9cZW3GNMJy7QGBVyW6lrVNT2lRYQbN3SmVbqhD= Km-W4LLvLQ7Lr0TdV3pCH_1ppVWDW1qRYdn9hbjhKN7LsxvxhHZhCW3x5K6s2Cf_pDW3N7Bql8d= yB4QVBwj5y5MSjh0N5y0wNRZ34HHW42kdkp4mvSnfW1CwpwB44M-3hW2WNJr24GsSkYW7P6z9x3= 02n9KW7ldLjy4vQ2KhW6hx-MM2rWx-mf8_-TwK04 ) before the holidays arrive. Grab the Guide (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY= 95n5n9LN824DzK3l5QzW7Y8-PT6lZ3mKW4MG5H81NJl0lW84vmMb49PKnJW8lXZ1Z2pytPKW45H= xhS1HBzjjW2R4t1G6lTRvtVYH59b3yXDVBW97wrB724DYsMW8X1vs57k9ZK0V7GY_J6Rb9cZW3G= NMJy7QGBVyW6lrVNT2lRYQbN3SmVbqhDKm-W4LLvLQ7Lr0TdV3pCH_1ppVWDW1qRYdn9hbjhKN7= LsxvxhHZhCW3x5K6s2Cf_pDW3N7Bql8dyB4QVBwj5y5MSjh0N5y0wNRZ34HHW42kdkp4mvSnfW1= CwpwB44M-3hW2WNJr24GsSkYW7P6z9x302n9KW7ldLjy4vQ2KhW6hx-MM2rWx-mf8_-TwK04 ) Blip of the Week At Blip, we believe the best ideas should win. So we built a platform that = gives brands access to the same advertising mediums that large corporations= have used for decades. Pepper Entertainment =E2=9C=85 No minimum budgets =E2=9C=85 No long-term contracts =E2=9C=85 No = 3rd-parties inflating prices As one of the nation=E2=80=99s leading independent concert promoters, Peppe= r Entertainment, Inc (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8Dp= DcgW630zX86RZX-MW4zFhY95n5n9LN824Dyx3l5QzW5BW0B06lZ3nsN21xg7l6j1BrN5HQ9fDlN= 6_vW4NBHNc8_h_44W4fj7gC188fwhW8K6c628Md0J-W8_Slk07rFKGvW7KvjZq5GJMRTW3vVm-w= 44CmwKW65qWZn9hKyQQW30qjq34-n4_HW3G322M47Y111W7fZbQ-3gnnD2W4x1lCM3_CsK9W7DD= 4tZ6dYgT5W4QCjH71SvTJyN8gVRKQz6nP9W2R2mpg544X3QN7gxfjC5Zmrxcw1VP04 ) needed= an advertising solution to help them set up flexible campaigns=E2=80=93acr= oss multiple phases, including announcement, middle, and closing stages. Fr= om timeless acts like REO Speedwagon to Billy Currington, a diverse concert= lineup meant that each of the shows (they have nearly 60 lined up in the n= ext month) comes with its own unique promotion needs and budgets. We sat down with their team to explore how they integrate OOH into their ma= rketing mix and learn why they call Blip their =E2=80=9Chidden weapon. (htt= ps://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY95n5= n9LN824Dz63l5QzW6N1vHY6lZ3l3W8Rs4Q1942FXGVhN90D1KqSn1W8jwFVg9jGBZ6V-1lDN2qC= Y9JW4WglMp21cQ3ZW5BnG226ZBgX4W8DHfJ67c__ZTW1sTYJW43m_KgW7Zj1-d5Mvsq1W7xLc-k= 7Kyq6ZW8-RF3w25HPl0N5wYLSQRxKqJW2_qjr18rFC7hW2vZRxB2Gx6T1W5JY_r866xBlQW7J5Q= mf4t7FGHW4gSq6057HYSkW53b7wc2MVj0FW2dHCsT1VdrJ8VlDXPW3k33MgW3Vjm821XbB09W8s= wdvz5Cv2Scf70zKT404 ) =E2=80=9D 2024 Results to Date: - Blips: 404.28k - Impressions: 1.22 million - CPM: $8.41 Get More Success Stories (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY= 95n5n9LN824Dz63l5QzW6N1vHY6lZ3l3W8Rs4Q1942FXGVhN90D1KqSn1W8jwFVg9jGBZ6V-1lD= N2qCY9JW4WglMp21cQ3ZW5BnG226ZBgX4W8DHfJ67c__ZTW1sTYJW43m_KgW7Zj1-d5Mvsq1W7x= Lc-k7Kyq6ZW8-RF3w25HPl0N5wYLSQRxKqJW2_qjr18rFC7hW2vZRxB2Gx6T1W5JY_r866xBlQW= 7J5Qmf4t7FGHW4gSq6057HYSkW53b7wc2MVj0FW2dHCsT1VdrJ8VlDXPW3k33MgW3Vjm821XbB0= 9W8swdvz5Cv2Scf70zKT404 ) Wondering how brand awareness campaigns work through different mediums? Here=E2=80=99s a quick look: Digital Billboard Ads Online Ads For the entire breakdown, check out the full blog: Billboard Ads vs. Digital Ads: Which Drives Better Brand Awareness? (https:= //adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY95n5n9L= N824DB03l5QzW8wLKSR6lZ3kKN65WH1s9cWWBVZBQ7J59yhfgVNX3j_2lnF8xN2Q9HQNn_FHdW6= _j8VP5-dVvRW9fx-DK4hjYq1W5YFl8m6GKgDBW6xTd4y48slDMN6_XZn2z-PbkW6JKl1m6DpS_2= N3ylTGCsCzBWW5stF6d2lNBr-N1bjB-fCx7XwW5Rc6hc48tdNmW5CPVXg6dGK3HVrvM_B7bkQdk= N266tygkPvRLW1SqLCj6QHrDtW5bg7tX3GlKQSW84NtJM8Q3rVWW10_sKd7PMFCgVrD39q1pZFH= cW568Mdx1dXRDRW5RLS0h45T87lVx91_556jGR6W7hFh7y17l5dcW2fjGjr1qySPXW3c_jY26w0= Q3nf55vM3z04 ) IYKYK =F0=9F=98=9C Never miss a Blip! We love feedback! If you=E2=80=99ve got thoughts, we want to hear from you =E2=80=93 just rep= ly to this email. Did someone forward you this newsletter? Click here (https://adkom.media/e3= t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZX-MW4zFhY95n5n9LN824DyR3l5QzW69s= MD-6lZ3n1N4JxtM4m_4YWW6zZhB82NkmkhVFJt8c1BV7vzW1cF7d23HvYCJW8ldVxK94zH6DW1X= 3WMj3sD6XLW2Bhrkn6PHfl4W4sPF-l5XSwTJW6CrK_H8qVqCjW2xR7w540jdYQW2FQKRF7tMfMt= W7LmN9X40MP5KW7bvy5n1C8J7cW84PlN35hnlR_W5fMGRr5pWV8fW3Nxgv55N6x-VW3rlfZ37R9= nn3W7r0b0V15dtgfW4zxgY07-FFsdW99ZG671DZ2XHdZ9D9T04 ) to cut out the middle = person. LinkedIn (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86RZ= X-MW4zFhY95n5n9LN824Dz63l5QzW6N1vHY6lZ3lWW8BKhtJ53HwpKW8-cHwY3vNHl7W3XpYF-7= -JwGwN8GLK_P7XJgFW1RlHGR4tl16qW7HnvtS6BMRzzW4BnlQP11zz4YN1np58nBbm2hW8Z_dpr= 6XLtSsW5kpn1r1kn46KW98q6Mt2yqfCsW7_B2Cq11n-0FN10mjFw3pJnBW3CjlkT7qHfx-W6mry= CT2r2xG6W3FMsWv8GVqK1W5bpGV68cPks4Vmnf7p3m5BfXW5FwTnv6bMF1qW4lzrYR7Fzz3yVpH= RhG6lqNd0V9PhRg1S0MWSf6LLQ8R04 ) Instagram (https://adkom.media/e3t/Ctc/OM+113/ch67V04/VW80tV8DpDcgW630zX86R= ZX-MW4zFhY95n5n9LN824DyR3l5QzW69sMD-6lZ3m1W8vDfF84xzhhNW3J7bXD8lPD0NW8LMvg9= 8yNf-DW4fvms359xZkZVGXthF3HBVY_N5ydJHRgN-t7W2C711_23d7pVN5pgPCHM6jNVW25Fyj7= 6VT9l-W8JtyZV6W4v7kW72Gqpj2HPLCbW711kFx2Gsk2mN8MjnRK__DN_W4x99Fp34vsrzW17DR= pR19MJKtW2kkyW12NRsFbW430_pq2y2K1nW1yS9q91GDSbWW8gbGzr1vkKPwW7JHPWH692Qw5f4= RhMw604 ) Blip, 285 N Main Street, #849, Kaysville, UT 84037, United States Unsubscribe (https://adkom.media/hs/preferences-center/en/direct?data=3DW2n= XS-N30h-MvW43TXKH308-F6W2MGlJh3BVDxfW1V7qNS1XtCsvW2F_V0H3R11rDW2FHlPB3db6WJ= W3zjdVM308rXJW3VBNXp2KxXvkW3H65pp3VMv_WW1Vg65W3SClQDW1VwQ3-2TgLhqW3bq0Bd4cr= cwdW2r1ZK93T50N_W38xVB53W0h6rW2FzV-W2PTq91W4t4Rvm2Rkq7QW3yZyh21_7ktmW2HQHLm= 3DH9L6W4r9B2l4kfXt0W1QvGKB2zxXgcW3H4syR4hds77W2KRk6K1Xb_j5W1Qm3WC1Zg907W41-= 8kQ45zWCXW3yZYVr1VfKPPW3dx3GF3Vx0kbW3T2xns3Z-6q_W2502p23NRwxfW3P6Hfr2xMhR2W= 2RT7SL2MX1KtW4kx1TH2w4rGCW252ZKH30mkw5W3H5B1r4tn_TyW212ryt2qQt65W3Syv2p36Cr= NVW4cKjRK2zNQKJW2sKCW63Fdv7-W38zcBf4r5M20W3JKFgj3d9pnFW3XGjBT1T__6xW41z_5Z1= VjfttW3QD1rD2HLxpZW4cPVlS38D4QhW2nN7BY4hmwMXW1QCvWs1BwV9_W36GlYn4htLK_0&_hs= enc=3Dp2ANqtz-9Pyh9Cnmc3EiLQn7uy2MGKbDeAWbyHezUy6B1HD4K3BZuapoOl0orE-WjaZ8Q= hKbXgWs-8v2U1j9EW0NQIvfMomb6f6w&_hsmi=3D332850359 ) Manage preferences (https://adkom.media/hs/preferences-center/en/page?data= =3DW2nXS-N30h-MvW43TXKH308-F6W2MGlJh3BVDxfW1V7qNS1XtCsvW2F_V0H3R11rDW2FHlPB= 3db6WJW3zjdVM308rXJW3VBNXp2KxXvkW3H65pp3VMv_WW1Vg65W3SClQDW1VwQ3-2TgLhqW3bq= 0Bd4crcwdW2r1ZK93T50N_W38xVB53W0h6rW2FzV-W2PTq91W4t4Rvm2Rkq7QW3yZyh21_7ktmW= 2HQHLm3DH9L6W4r9B2l4kfXt0W1QvGKB2zxXgcW3H4syR4hds77W2KRk6K1Xb_j5W1Qm3WC1Zg9= 07W41-8kQ45zWCXW3yZYVr1VfKPPW3dx3GF3Vx0kbW3T2xns3Z-6q_W2502p23NRwxfW3P6Hfr2= xMhR2W2RT7SL2MX1KtW4kx1TH2w4rGCW252ZKH30mkw5W3H5B1r4tn_TyW212ryt2qQt65W3Syv= 2p36CrNVW4cKjRK2zNQKJW2sKCW63Fdv7-W38zcBf4r5M20W3JKFgj3d9pnFW3XGjBT1T__6xW4= 1z_5Z1VjfttW3QD1rD2HLxpZW4cPVlS38D4QhW2nN7BY4hmwMXW1QCvWs1BwV9_W36GlYn4htLK= _0&_hsenc=3Dp2ANqtz-9Pyh9Cnmc3EiLQn7uy2MGKbDeAWbyHezUy6B1HD4K3BZuapoOl0orE-= WjaZ8QhKbXgWs-8v2U1j9EW0NQIvfMomb6f6w&_hsmi=3D332850359 ) ------=_Part_1172672_735933139.1730995123857 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Make a Bold Statement & Close on a High Note  =20 =20 =20 =20 =20 =20 =20
Explore why choosing the right medium is crucial for your GTM= strategy.
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3D"BeyondtheBillboardOctober1"

Stay ahead wi= th trusted OOH insights, inspiring ad creatives, and full-funnel marketing = tactics =E2=80=94 delivered straight to your inbox.

<= /td>
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<= /tr>

Holiday Advertising 101: Be SEEN

3D"yPRIHB1HFkIPb8bmaaUkVChu12PUZtzg3S7YijuMUI8"
<= p style=3D"mso-line-height-rule:exactly; font-size:16px; line-height:125%">=  

This year h= as offered its share of challenges for many Americans, with hardships and u= ncertainties touching so many lives. As the end of the year approaches, we = can look forward to quality time with family and friends, celebrating one a= nother, and reflecting as we prepare for the year ahead. 


For man= y of us, the next two months mean finalizing Christmas lists while trying t= o keep it all in check. Meanwhile, businesses will be making a final push t= o drive sales and boost growth. To help, we=E2=80=99ve created a checklist = for brands to capture attention, including giveaways, heartfelt messages, a= nd seasonal elements that=E2=80=99ll help you score big.


Here=E2= =80=99s how to get started:

=E2=9C=94=EF=B8=8F Define Objectives: Tailor your = OOH strategy to shopper behaviors and generate excitement for your biggest = sales of the year. Conversely, last year, a prominent financial institution= launched an =E2=80=9CInvest in Yourself=E2=80=9D campaign, reminding consu= mers of the value of self-improvement as they prepared for the new year

=E2=9C=94=EF=B8=8F Maximize Visibility: Whether yo= u=E2=80=99re sliding, rolling, or shimmying into the season, we all want a = reason to celebrate the last months of the year. Target high-traffic areas = like shopping malls, major events, and office parks to amplify your brand= =E2=80=99s presence.

=E2=9C=94=EF=B8=8F Brand Values Matter Now is the = time to remind customers why you=E2=80=99re at the top of their Christmas l= ist. Consider engaging customers with giveaways, special in-store events, o= r interactive displays to create buzz and drive foot traffic.


Check out the blog to= get your campaign up before the holidays arrive.<= br>

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3D"PepperEntHead-1.jpgw3"
Blip of the Week

At Blip, we believe the best ideas should win. So we built a = platform that gives brands access to the same advertising mediums that larg= e corporations have used for decades.
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Pepper Entertainment

=E2=9C=85 No minimum budgets =E2=9C= =85 No long-term contracts =E2=9C=85 No 3rd-parties inflating prices<= /span>

As one of the nation=E2=80=99s leading independent concert promoters,<= /span> Pepper Entertainment, Inc needed an advertising solution to help them set up flexible cam= paigns=E2=80=93across multiple phases, including announcement, middle, and = closing stages. From timeless acts like REO Speedwagon to Billy Currington,= a diverse concert lineup meant that each of the shows (they have nearly 60= lined up in the next month) comes with its own unique promotion needs and = budgets. 

We sat down with th= eir team to explore how they integrate OOH into their marketing mix and lea= rn why they call Blip their =E2= =80=9Chidden weapon.=E2=80=9D


2024 Results to Date:

  • Blips: 404.28k
  • Impressions: 1.22 million
  • CPM: $8.41
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Wondering how brand awareness campaigns work through differe= nt mediums? 

Here= =E2=80=99s a quick look:

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Digital Billboard Ads
3D"ComparisonChartSectionsDigitalBillboards
<= h2 style=3D"margin:0; mso-line-height-rule:exactly; font-size:18px; line-he= ight:175%; text-align:center" align=3D"center">Online Ads
3D"ComparisonChartSectionsOnlineAds"

For the entire breakdown, check out the full blog:<= br>Billboard Ads vs. Digi= tal Ads: Which Drives Better Brand Awareness?

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3D"Nov4HumorHumor_LI"
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<= h2 style=3D"margin:0; mso-line-height-rule:exactly; text-align:center; font= -size:18px; line-height:175%" align=3D"center">
IYKYK =F0=9F=98=9C
<= /tr>

Never miss a Blip!

We love feedback!

 

If you=E2=80=99ve got thoughts, we want to hear fro= m you =E2=80=93 just reply to this email.

 

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