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Date: Fri, 29 Jul 2022 17:28:44 -0400 (EDT)
From: BDX <info@thebdx.com>
To: info@sterlingcal.com
Message-ID: <1079800014.335441556.1659130124747.JavaMail.cloud@p2-mta-0102.p2.messagegears.net>
Subject: INsights Conference Venue Sneak Peek, New Home Google Search, and
 More!
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[http://learn.thebdx.com]
[https://bdxsummit.com/registration/]
[https://learn.thebdx.com/bdx-summits/insights-conference-sneak-peek-hyatt-=
lost-pines-resort]
This September, we=E2=80=99ve combined the former DCX summit and HMX summit=
 into one incredible 3-day event =E2=80=93 BDX INsights Conference. During =
the event, you=E2=80=99ll have opportunities for some down time in the beau=
tiful Texas Hill Country views at an award-winning venue. Check out this sn=
eak peek of what the Hyatt Lost Pines Resort has to offer.=C2=A0
Read Article [https://learn.thebdx.com/bdx-summits/insights-conference-snea=
k-peek-hyatt-lost-pines-resort]
[https://learn.thebdx.com/bdx-blog/the-spring-that-never-happened]
The Spring That Never Happened
=C2=A0
While demand for new homes still exists, the good times we=E2=80=99ve exper=
ienced over the past two years are waning in what industry experts are call=
ing, =E2=80=9CThe Spring That Never Happened.=E2=80=9D We=E2=80=99ve been s=
teadily tracking a decline in new home Google search traffic since the begi=
nning of February. Historically spring sales accelerate through May and car=
ry most builders through the summer months. We did not see this seasonality=
 in Google searches this year and most builders have reported similar slowd=
owns in traffic to their site.
Read Article [https://learn.thebdx.com/bdx-blog/the-spring-that-never-happe=
ned]
[https://learn.thebdx.com/bdx-blog/the-byte-7-29-22]
Facebook=E2=80=99s Feed Update
=C2=A0
Facebook recently announced they are updating the layout of their feed. The=
re will now be a separate tab called =E2=80=9CFeeds,=E2=80=9D where you can=
 view all your friends and family=E2=80=99s posts.=C2=A0
=C2=A0
8 Content Marketing Metrics=C2=A0
=C2=A0
Analyzing data is critical to accomplishing your company=E2=80=99s goals li=
ke increasing visitors to your website. But there is no catch-all content m=
etric, and different goals require measuring different elements.
=C2=A0
Email Strategies to Overcome the Spam Filter
=C2=A0
According to Hubspot, =E2=80=9Cemail generates $42 for every $1 spent, whic=
h is an astounding 4,200% ROI =E2=80=93making it an incredibly effective to=
ol for generating revenue.=E2=80=9D However, that=E2=80=99s if your email r=
eaches your consumer and doesn=E2=80=99t end up in the dreaded spam inbox.=
=C2=A0
=C2=A0
Humanizing Your Marketing Automation
=C2=A0
While automating your communication saves time, it lacks the personalizatio=
n that builds consumer relationships. In fact, research from=C2=A0Mckinsey =
& Company,=C2=A0a management consulting firm, determined that companies wit=
h the fastest growing revenue focused on personalization in their communica=
tion.=C2=A0
=C2=A0
Bluetooth Camera Designed for Beetles
=C2=A0
Have you ever imagined the world through a bug=E2=80=99s eyes? Engineers at=
 the University of Washington have made this possible with their wireless c=
amera that is small enough to strap onto a beetle=E2=80=99s back=E2=80=93es=
sentially a =E2=80=98GoPro=E2=80=9D for insects.=C2=A0
Read Article [https://learn.thebdx.com/bdx-blog/the-byte-7-29-22]
[https://learn.thebdx.com/social-ppc-seo/what-builders-need-to-know-about-g=
oogle-analytics-4]
[https://learn.thebdx.com/listings-advertising/cantonrep-spotlights-newhome=
source-com-as-a-source-to-ease-the-path-to-owning-a-home]
[https://learn.thebdx.com/online-design-experiences/ward-communities-choose=
s-envision-online-design-center-to-elevate-customer-experience-create-effic=
iencies]
THANK YOU TO OUR SPONSORS
[https://www.heatnglo.com/]
[https://www.moen.com/]
[https://www.facebook.com/thebdx]
[https://www.twitter.com/the_bdx]
[https://www.linkedin.com/company/builders-digital-experience-llc/]
[https://www.instagram.com/the_bdx/]
[https://www.youtube.com/user/TheBDXChannel]
[https://learn.thebdx.com/]
BDX
11900 RR 620 North
Austin, TX 78750
www.thebdx.com
=C2=A0
Click here [http://link.thebdx.com/uu/3/eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN=
0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyND=
AxYi0zMTg1NjdkNjQxMTI0OWM2ODRiNjY1ODg0M2E3OGFhOCIsInJxIjoiMDItYjIyMjEwLWEwN=
2RhMDM2NWRhMzRjMzY4ODY2MDUwNmNlMWI1NWJmIiwicGgiOm51bGwsIm0iOmZhbHNlfQ/EwV7G=
hrFmhOFLVCzVkd0mg] to unsubscribe or to change your Subscription Preference=
s.=C2=A0
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t: 0; width: 0;'>Digital Digest: July 29th Edition                         =
                                                                           =
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00" style=3D"vertical-align: middle;" src=3D"https://file-us.clickdimension=
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nce-sneak-peek-hyatt-lost-pines-resort" target=3D"_blank"   cdlinkrefid=3D"=
22" ><img class=3D"center-on-narrow cd-image image-559e8e044f3c no-img-edit=
" height=3D"auto"  style=3D"vertical-align: middle;" src=3D"https://file-us=
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                           <td width=3D"520" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;font-family:Arial;font-size:12px;color:#000000;letter-s=
pacing:0px;line-height:normal;text-align:left;margin:0;word-wrap:break-word=
 !important;font-weight:normal;font-style:normal;text-decoration: none"><sp=
an style=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"fo=
nt-family:Arial">This September, we=E2=80=99ve combined the former DCX summ=
it and HMX summit into one incredible 3-day event =E2=80=93 BDX INsights Co=
nference. During the event, you=E2=80=99ll have opportunities for some down=
 time in the beautiful Texas Hill Country views at an award-winning venue. =
Check out this sneak peek of what the Hyatt Lost Pines Resort has to offer.=
=C2=A0</span></span></span></p>
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ifQ/bCVus4eGCPKnMvMK9zHwnQ" name=3D"{%22UrlIdOffset%22%3A1}" title=3D"https=
://learn.thebdx.com/bdx-blog/the-spring-that-never-happened" target=3D"_bla=
nk"   cdlinkrefidmso=3D"28" ><img class=3D"center-on-narrow cd-image" heigh=
t=3D"153" width=3D"270" style=3D"vertical-align: middle;" src=3D"https://fi=
le-us.clickdimensions.com/builderhomesitecom-as6gq/files/web-assets-blog-th=
espringthatneverhappened-0622-emailheader-100.jpg"  /></a>
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MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI=
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inkrefid=3D"28" ><img class=3D"center-on-narrow cd-image image-2eba44561714=
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so]><td align=3D"left" valign=3D"top" width=3D"20px"><![endif]--><div style=
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th:20px; min-width:20px; vertical-align:top;" class=3D"stack-column">
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ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"20px" styl=
e=3D"table-layout: fixed; width: 20px;" >
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                                                           =20
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so]><td align=3D"left" valign=3D"top" width=3D"270px"><![endif]--><div styl=
e=3D"overflow: visible!important; display: inline-block; width:270px; max-w=
idth:270px; min-width:270px; vertical-align:top;" class=3D"stack-column">
                                    <table role=3D"presentation"  cellspaci=
ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
                                        <tbody>
                                            <tr>
                                                <td style=3D"padding-top: 0=
px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"270px" sty=
le=3D"table-layout: fixed; width: 270px;" >
                                                        <tbody>
                                                            <tr>
                           <td width=3D"230" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
span style=3D"color:#000000"><span style=3D"font-size:12px"><span style=3D"=
font-family:Arial"><strong>The Spring That Never Happened</strong></span></=
span></span></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none"><span style=3D"color:#000000"><span style=3D"font-=
size:12px"><span style=3D"font-family:Arial">=C2=A0</span></span></span></p=
>

<p style=3D"margin-left:0in; margin-right:0in;font-family:Arial;font-size:1=
2px;color:#000000;letter-spacing:0px;line-height:normal;text-align:left;mar=
gin:0;word-wrap:break-word !important;font-weight:normal;font-style:normal;=
text-decoration: none"><span style=3D"color:#000000"><span style=3D"font-si=
ze:12px"><span style=3D"font-family:Arial">While demand for new homes still=
 exists, the good times we=E2=80=99ve experienced over the past two years a=
re waning in what industry experts are calling, =E2=80=9CThe Spring That Ne=
ver Happened.=E2=80=9D We=E2=80=99ve been steadily tracking a decline in ne=
w home Google search traffic since the beginning of February. Historically =
spring sales accelerate through May and carry most builders through the sum=
mer months. We did not see this seasonality in Google searches this year an=
d most builders have reported similar slowdowns in traffic to their site.</=
span></span></span></p>
</td>
                     </tr><tr>
                          <td width=3D"230" class=3D"button-block-container=
"
                          style=3D"box-sizing: border-box;white-space: norm=
al;font-family:Arial,Helvetica,sans-serif;font-size:12px;line-height:1.4;co=
lor:#000; word-wrap: break-word !important; white-space: normal;
                           padding-top: 5px; padding-bottom: 5px; padding-l=
eft: 20px; padding-right: 20px; text-align: center;">
                             <!--[if mso]><table role=3D"presentation" cell=
spacing=3D"0" cellpadding=3D"0" border=3D"0" >
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                                                            <td valign=3D"t=
op" style=3D"padding: 13px; color:
                                                             font-weight: n=
ormal; word-wrap: break-word !important;
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ak-word !important; white-space: normal; box-sizing: content-box; text-alig=
n: center;
                                                             background-col=
or: #9620e9;
                                                             border:2px non=
e #000;border-radius:10px;
                                                             max-width: 200=
px;">
                                                               <p align=3D"=
center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
NzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi0zMTg1NjdkNjQxMTI0OWM2ODRiNjY1ODg0M2E=
3OGFhOCIsInJxIjoiMDItYjIyMjEwLWEwN2RhMDM2NWRhMzRjMzY4ODY2MDUwNmNlMWI1NWJmIi=
wicGgiOm51bGwsIm0iOmZhbHNlLCJ1aSI6IjEwIiwidW4iOiIlN0IlMjUyMlVybElkT2Zmc2V0J=
TI1MjIlMjUzQTElN0QiLCJ1IjoiaHR0cHM6Ly9sZWFybi50aGViZHguY29tL2JkeC1ibG9nL3Ro=
ZS1zcHJpbmctdGhhdC1uZXZlci1oYXBwZW5lZD9fY2xkZWU9UndrdU9HOFFzY042dlYzOXVfb3l=
6MEJHRFVqVmF4NTU0YkFoODB2YUNRanA4QXR6aE0xSE5yT1lXa2xTdGhYViZyZWNpcGllbnRpZD=
1sZWFkLTg4NWQ3NTY2YjYzNGU5MTFhOTgxMDAwZDNhMzI0MDFiLTMxODU2N2Q2NDExMjQ5YzY4N=
GI2NjU4ODQzYTc4YWE4JmVzaWQ9MzgyNzA2YmQtN2MwZi1lZDExLTgyZTUtMDAwZDNhMzdjZmY3=
In0/kSzWRZuqGjsb7udpeM_V2w" target=3D"_blank"
                     name=3D"{%22UrlIdOffset%22%3A1}"  cdlinkrefidmso=3D"30=
"  style=3D"text-decoration: none; color:#fff; font-family: Arial;
                     font-weight: normal; display: inline-block;">Read Arti=
cle</a></p>
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if]-->
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e you can view all your friends and family=E2=80=99s posts.=C2=A0</span></s=
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ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

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span></p>

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ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

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ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

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ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
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y:Arial">According to Hubspot, =E2=80=9Cemail generates $42 for every $1 sp=
ent, which is an astounding 4,200% ROI =E2=80=93making it an incredibly eff=
ective tool for generating revenue.=E2=80=9D However, that=E2=80=99s if you=
r email reaches your consumer and doesn=E2=80=99t end up in the dreaded spa=
m inbox.=C2=A0</span></span></span></p>

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ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
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ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
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y:Arial">While automating your communication saves time, it lacks the perso=
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Mckinsey & Company,=C2=A0a management consulting firm, determined that comp=
anies with the fastest growing revenue focused on personalization in their =
communication.=C2=A0</span></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
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ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

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px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
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al;font-family:Arial,Helvetica,sans-serif;font-size:12px;line-height:1.4;co=
lor:#000; word-wrap: break-word !important; white-space: normal;
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op" style=3D"padding: 13px; color:
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k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
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ter;font-family:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-=
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ont-style:normal;text-decoration: none"><strong><span style=3D"color:null">=
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                           <td width=3D"536" class=3D"text-block-container"=
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8px; padding-left: 16px; padding-right: 16px;"><p style=3D"text-align:cente=
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ight:normal;margin:0;word-wrap:break-word !important;font-weight:normal;fon=
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<p style=3D"text-align:center;font-family:Arial;font-size:12px;color:#00000=
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rtant;font-weight:normal;font-style:normal;text-decoration: none">Austin, T=
X 78750</p>

<p style=3D"text-align:center;font-family:Arial;font-size:12px;color:#00000=
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rtant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p=
>

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0;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-word !impo=
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