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Subject: Start to Finish. The Cycle
From: Onyx Marketing Solutions <shane@onyxmarketingsolutions.ca>
To: info@sterlingcal.com
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--f3bc987369752766ff30acc175faf67dcd76139b0c9dbc3aec9119d2b126
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Hello Again,

I promise to keep this one short.


Did you know the number one thing holding most businesses back from being s=
uccessful is how organized things are? That's my own
fact based on experience. Haha

Being serious, I=E2=80=99ve spoken to many whose CRM is their call history.=
 If they remember to call someone back great, if they forget
they end up with a negative review saying how unresponsive they were leavin=
g the customer waiting.=20

Then the company checks their records=E2=80=A6 and of course, they have no =
history of that person. Sound familiar?


Your sales process starts when the customer initiates contact. The next ste=
p is getting them a quote. Scheduling a time to do the
job, finishing it, and guess what you=E2=80=99re not done. Now you need to =
know what their experience was, for two reasons.


1 - You want their input to see how you can improve your process and/or con=
gratulate your team on a job well done


2 - If they had a good experience, which they will, you want to showcase th=
at review. If you are going to have any type of
longevity, look to pass on or sell your business in the future, you need a =
solid reputation. Collecting reviews is how you get it.


After that it=E2=80=99s simple. Depending on how well you know your market.

You continue to engage this customer by sending them tips to maintain their=
 new thing. Every so often you send them special
offers. Discounts on repairs, let them know about referral bonuses, etc.


You keep this going because someone who=E2=80=99s already used your service=
s will most likely want to use your services again.


Then they buy again or refer someone else and the cycle continues over and =
over again. You=E2=80=99ll always have work for your team, your
customers feel like you=E2=80=99re there for them and your wallet is always=
 happy.=20

This is the power of automation and it can be yours : )

Reply Yes to talk about it=20


Regards,
--f3bc987369752766ff30acc175faf67dcd76139b0c9dbc3aec9119d2b126
Content-Type: text/html; charset="ascii"
Content-Transfer-Encoding: quoted-printable

<div style=3D"font-family: verdana, geneva; font-size: 11pt;"><html><head><=
style>body{font-family: sans-serif;}</style></head><body><p><span style=3D"=
font-weight: 400;">Hello Again,</span><span style=3D"font-weight: 400;"><br=
 /></span><span style=3D"font-weight: 400;"><br /></span><span style=3D"fon=
t-weight: 400;">I promise to keep this one short.&nbsp;</span></p>
<br />
<p><span style=3D"font-weight: 400;">Did you know the number one thing hold=
ing most businesses back from being successful is how organized things are?=
 That's my own fact based on experience. Haha</span><span style=3D"font-wei=
ght: 400;"><br /></span><span style=3D"font-weight: 400;"><br /></span><spa=
n style=3D"font-weight: 400;">Being serious, I&rsquo;ve spoken to many whos=
e CRM is their call history. If they remember to call someone back great, i=
f they forget they end up with a negative review saying how unresponsive th=
ey were leaving the customer waiting. </span><span style=3D"font-weight: 40=
0;"><br /></span><span style=3D"font-weight: 400;"><br /></span><span style=
=3D"font-weight: 400;">Then the company checks their records&hellip; and of=
 course, they have no history of that person. Sound familiar?&nbsp;</span><=
/p>
<br />
<p><span style=3D"font-weight: 400;">Your sales process starts when the cus=
tomer initiates contact. The next step is getting them a quote. Scheduling =
a time to do the job, finishing it, and guess what you&rsquo;re not done. N=
ow you need to know what their experience was, for two reasons.&nbsp;</span=
></p>
<br />
<p><span style=3D"font-weight: 400;">1 - You want their input to see how yo=
u can improve your process and/or congratulate your team on a job well done=
&nbsp;</span></p>
<br />
<p><span style=3D"font-weight: 400;">2 - If they had a good experience, whi=
ch they will, you want to showcase that review. If you are going to have an=
y type of longevity, look to pass on or sell your business in the future, y=
ou need a solid reputation. Collecting reviews is how you get it.&nbsp;</sp=
an></p>
<p><span style=3D"font-weight: 400;"><br /></span><span style=3D"font-weigh=
t: 400;">After that it&rsquo;s simple. Depending on how well you know your =
market.</span><span style=3D"font-weight: 400;"><br /></span><span style=3D=
"font-weight: 400;"><br /></span><span style=3D"font-weight: 400;">You cont=
inue to engage this customer by sending them tips to maintain their new thi=
ng. Every so often you send them special offers. Discounts on repairs, let =
them know about referral bonuses, etc.&nbsp;</span></p>
<br />
<p><span style=3D"font-weight: 400;">You keep this going because someone wh=
o&rsquo;s already used your services will most likely want to use your serv=
ices again.&nbsp;</span></p>
<br /><span style=3D"font-weight: 400;">Then they buy again or refer someon=
e else and the cycle continues over and over again. You&rsquo;ll always hav=
e work for your team, your customers feel like you&rsquo;re there for them =
and your wallet is always happy. </span><span style=3D"font-weight: 400;"><=
br /></span><span style=3D"font-weight: 400;"><br /></span><span style=3D"f=
ont-weight: 400;">This is the power of automation and it can be yours : )</=
span><span style=3D"font-weight: 400;"><br /></span><span style=3D"font-wei=
ght: 400;"><br /></span><span style=3D"font-weight: 400;">Reply Yes to talk=
 about it <br /><br /><br />Regards,</span><img width=3D"1px" height=3D"1px=
" alt=3D"" src=3D"http://email.mg.onyxmarketingsolutions.ca/o/eJxNzk9rgzAcx=
vFXsxwlf4zGQw4rLSsrY9AWJruUn0nMgiaxGu1897O3nZ-HD191c1oW99P7heKmWvxs6wZO16tB=
fVTP7bNbQsfrZXjU5x373rskjsh4cP0trYORCvwAzgbkJMWU4pJyQhnNRWYE0QCccsgLjgG_5Nj=
bLIb118PYmeSCnWI_JxfDlClAP5I0AEKTFjNRVU1jWGk2gFSEa9Bmu4zShTZu0JTM2G-Agj5T0f=
8LejY_3i7sbHfDa_01f5D98bDeC2QkKbgoOWWCIC01znPW_gFh9VMu"></body></html></div>
--f3bc987369752766ff30acc175faf67dcd76139b0c9dbc3aec9119d2b126--
