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Date: Fri, 1 Jul 2022 14:37:49 -0400 (EDT)
From: BDX <info@thebdx.com>
To: info@sterlingcal.com
Message-ID: <1997814972.175501125.1656700669600.JavaMail.cloud@p2-mta-0203.p2.messagegears.net>
Subject: Coming Soon Communities Engagement Doubles, Small Builder
 Technology, and More!
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[http://learn.thebdx.com]
[https://bdxsummit.com/registration/]
[https://learn.thebdx.com/lead-generation-conversion/trend-consumer-engagem=
ent-doubles-on-newhomesource-for-coming-soon-communities]
TREND: Consumer Engagement Doubles on NewHomeSource for Coming Soon Communi=
ties
=C2=A0
Homebuilders are starting to shift their marketing and sales effort to re-i=
gnite homebuyer traffic to their websites and their new home communities. T=
he Builder=E2=80=99s Daily featured BDX=E2=80=99s Senior Director, Doug Syl=
vester and BDX=E2=80=99s new home search data to give perspective on curren=
t market conditions. Read the full=C2=A0story on our blog post.
Read Article [https://learn.thebdx.com/lead-generation-conversion/trend-con=
sumer-engagement-doubles-on-newhomesource-for-coming-soon-communities]
[https://learn.thebdx.com/visual-content/small-builders-do-big-things]
Small Builders Do Big Things
=C2=A0
Sometimes there's an advantage to being a small scale builder. Small busine=
sses have a nimbleness that larger builders often do not have and change ca=
n take much longer. When it comes to adopting new technology and embracing =
digital transformation, we've seen some of our small scale builders make He=
rculean moves.=C2=A0
Read Article [https://learn.thebdx.com/visual-content/small-builders-do-big=
-things]
[https://learn.thebdx.com/thebdx-com/the-byte-7-01-22]
8 Growth Marketing Strategies
=C2=A0
Growth marketing is increasingly becoming more popular and adopted among bu=
sinesses. This practice uses marketing fundamentals, data, and digital tool=
s to identify high-return marketing opportunities.=C2=A0
=C2=A0
Instagram=E2=80=99s AR Elements
=C2=A0
Instagram is entering the world of augmented reality (AR). Recently, the so=
cial platform started testing AR stickers and text to enhance users=E2=80=
=99 experience on Stories by enabling them to place 3D objects within their=
 physical space.
=C2=A0
Best Practices to Help Marketers Write a Hook
=C2=A0
The hook, those first few sentences you write, determine whether the reader=
 will invest their time in your writing or not. Your hook should grab atten=
tion and compel your viewer to want to dive deeper.=C2=A0
=C2=A0
Online Video Tactics
=C2=A0
Video is one of the most engaging forms of content on social media. In fact=
, by 2022, video content will make up 82% of all online consumer traffic, a=
ccording to=C2=A0Cisco.=C2=A0Some marketers think you need complex software=
 like Premiere Pro for video edits, but the truth is there are simple onlin=
e tools that work just as well.=C2=A0
=C2=A0
Spotify=E2=80=99s Stranger Things 4 Song=C2=A0(Spoiler Alert for part 1)
=C2=A0
The latest Stranger Things series revealed the character Max Mayfield was s=
aved from Vecna=E2=80=99s grasp by her favorite song Kate Bush=E2=80=99s =
=E2=80=9CRunning Up That Hill.=E2=80=9D Which had a lot of people wondering=
 what=E2=80=99s their =E2=80=9Csavior song=E2=80=9D? Well, now they don=E2=
=80=99t have to. Spotify created an Upside Down playlist that reveals the t=
op song of the playlist as your =E2=80=9Csavior song.=E2=80=9D Just in time=
 for the release of season 4, part 2.=C2=A0
Read Article [https://learn.thebdx.com/thebdx-com/the-byte-7-01-22]
[https://learn.thebdx.com/online-design-experiences/an-online-design-center=
-as-a-lead-generation-tool-the-results-speak-for-themselves]
[https://learn.thebdx.com/online-design-experiences/ward-communities-choose=
s-envision-online-design-center-to-elevate-customer-experience-create-effic=
iencies]
[https://learn.thebdx.com/sales-center-solutions/digital-signage-from-bdx]
THANK YOU TO OUR SPONSORS
[https://www.heatnglo.com/]
[https://www.moen.com/]
[https://www.facebook.com/thebdx]
[https://www.twitter.com/the_bdx]
[https://www.linkedin.com/company/builders-digital-experience-llc/]
[https://www.instagram.com/the_bdx/]
[https://www.youtube.com/user/TheBDXChannel]
[https://learn.thebdx.com/]
BDX
11900 RR 620 North
Austin, TX 78750
www.thebdx.com
=C2=A0
Click here [http://link.thebdx.com/uu/3/eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN=
0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyND=
AxYi01YzE2YjhiODA3Nzc0ZTk0ODA2NTU0YzFiNzVjMmJjYyIsInJxIjoiMDItYjIyMTgyLWZhN=
Dg0MmJhMjViYjRkMjdhMmQ5MjU5MDA3N2I3YzIyIiwicGgiOm51bGwsIm0iOmZhbHNlfQ/QPFZV=
emFOyW_NyUJTkZM5w] to unsubscribe or to change your Subscription Preference=
s.=C2=A0
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ty: line-height:0; hidden; opacity: 0; font-size:0.1px; color: white; heigh=
t: 0; width: 0;'>Digital Digest: July 1st Edition                          =
                                                                           =
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                                     <a href=3D"http://link.thebdx.com/c/7/=
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eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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itle=3D"https://learn.thebdx.com/lead-generation-conversion/trend-consumer-=
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_blank"   cdlinkrefidmso=3D"22" ><img class=3D"center-on-narrow cd-image" h=
eight=3D"auto" width=3D"89.28571428571429%" style=3D"vertical-align: middle=
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ttps://learn.thebdx.com/lead-generation-conversion/trend-consumer-engagemen=
t-doubles-on-newhomesource-for-coming-soon-communities" target=3D"_blank"  =
 cdlinkrefid=3D"22" ><img class=3D"center-on-narrow cd-image image-7df1a0a7=
304a no-img-edit" height=3D"auto"  style=3D"vertical-align: middle;" src=3D=
"https://file-us.clickdimensions.com/builderhomesitecom-as6gq/files/trendco=
nsumerengagementdoublesonnewhomesourcefrocomingsooncommunities2.png"  /></a=
>
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                     </tr><!--<![endif]--><tr>
                           <td width=3D"520" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
span style=3D"color:#000000"><span style=3D"font-size:14px"><strong><span s=
tyle=3D"font-family:Arial">TREND: Consumer Engagement Doubles on </span></s=
trong></span><span style=3D"font-size:14px"><strong><span style=3D"font-fam=
ily:Arial">NewHomeSource for Coming Soon Communities</span></strong></span>=
</span></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">=C2=A0</p>

<p style=3D"margin-left:0in; margin-right:0in;font-family:Arial;font-size:1=
2px;color:#000000;letter-spacing:0px;line-height:normal;text-align:left;mar=
gin:0;word-wrap:break-word !important;font-weight:normal;font-style:normal;=
text-decoration: none"><span style=3D"color:#000000"><span style=3D"font-si=
ze:14px"><span style=3D"font-family:Arial">Homebuilders are starting to shi=
ft their marketing and sales effort to re-ignite homebuyer traffic to their=
 websites and their new home communities. The Builder=E2=80=99s Daily featu=
red BDX=E2=80=99s Senior Director, Doug Sylvester and BDX=E2=80=99s new hom=
e search data to give perspective on current market conditions. Read the fu=
ll=C2=A0story on our blog post.</span></span></span></p>
</td>
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lor:#000; word-wrap: break-word !important; white-space: normal;
                           padding-top: 10px; padding-bottom: 10px; padding=
-left: 20px; padding-right: 20px; text-align: center;">
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                                                            <td valign=3D"t=
op" style=3D"padding: 13px; color:
                                                             font-weight: n=
ormal; word-wrap: break-word !important;
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eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
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tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"20px" styl=
e=3D"table-layout: fixed; width: 20px;" >
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so]><td align=3D"left" valign=3D"top" width=3D"270px"><![endif]--><div styl=
e=3D"overflow: visible!important; display: inline-block; width:270px; max-w=
idth:270px; min-width:270px; vertical-align:top;" class=3D"stack-column">
                                    <table role=3D"presentation"  cellspaci=
ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
                                        <tbody>
                                            <tr>
                                                <td style=3D"padding-top: 0=
px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"270px" sty=
le=3D"table-layout: fixed; width: 270px;" >
                                                        <tbody>
                                                            <tr>
                           <td width=3D"230" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
span style=3D"color:#000000"><strong>Small Builders Do Big Things</strong><=
/span></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">=C2=A0</p>

<p style=3D"margin-left:0in; margin-right:0in;font-family:Arial;font-size:1=
2px;color:#000000;letter-spacing:0px;line-height:normal;text-align:left;mar=
gin:0;word-wrap:break-word !important;font-weight:normal;font-style:normal;=
text-decoration: none"><span style=3D"color:#000000"><span style=3D"font-si=
ze:12px"><span style=3D"font-family:Arial">Sometimes there's an advantage t=
o being a small scale builder. Small businesses have a nimbleness that larg=
er builders often do not have and change can take much longer. When it come=
s to adopting new technology and embracing digital transformation, we've se=
en some of our small scale builders make Herculean moves.=C2=A0</span></spa=
n></span></p>
</td>
                     </tr><tr>
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                          style=3D"box-sizing: border-box;white-space: norm=
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lor:#000; word-wrap: break-word !important; white-space: normal;
                           padding-top: 5px; padding-bottom: 5px; padding-l=
eft: 20px; padding-right: 20px; text-align: center;">
                             <!--[if mso]><table role=3D"presentation" cell=
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                                                            <td valign=3D"t=
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                                                             font-weight: n=
ormal; word-wrap: break-word !important;
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ak-word !important; white-space: normal; box-sizing: content-box; text-alig=
n: center;
                                                             background-col=
or: #9620e9;
                                                             border:2px non=
e #000;border-radius:10px;
                                                             max-width: 200=
px;">
                                                               <p align=3D"=
center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
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rcEZXUVFmRWZUVVBYM3dPY2pDeXhiVklwYXFUWVFnRUdoSE4xTzJBNmtWZXBEYlhXTSZyZWNpcG=
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                           <td width=3D"520" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"font-family:Ar=
ial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;text=
-align:left;margin:0;word-wrap:break-word !important;font-weight:normal;fon=
t-style:normal;text-decoration: none"><span style=3D"color:#000000"><span s=
tyle=3D"font-size:14px"><span style=3D"font-family:Arial"><strong>8 Growth =
Marketing Strategies</strong></span></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial">Growth marketing is increasingly becoming more popular and adopted=
 among businesses. This practice uses marketing fundamentals, data, and dig=
ital tools to identify high-return marketing opportunities.=C2=A0</span></s=
pan></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial"><strong>Instagram=E2=80=99s AR Elements</strong></span></span></sp=
an></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial">Instagram is entering the world of augmented reality (AR). Recentl=
y, the social platform started testing AR stickers and text to enhance user=
s=E2=80=99 experience on Stories by enabling them to place 3D objects withi=
n their physical space.</span></span></span></p>

<p style=3D"margin-left:0in; margin-right:0in;font-family:Arial;font-size:1=
2px;color:#000000;letter-spacing:0px;line-height:normal;text-align:left;mar=
gin:0;word-wrap:break-word !important;font-weight:normal;font-style:normal;=
text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial"><strong>Best Practices to Help Marketers Write a Hook</strong></sp=
an></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial">The hook, those first few sentences you write, determine whether t=
he reader will invest their time in your writing or not. Your hook should g=
rab attention and compel your viewer to want to dive deeper.</span></span>=
=C2=A0</span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial"><strong>Online Video Tactics</strong></span></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial">Video is one of the most engaging forms of content on social media=
. In fact, by 2022, video content will make up 82% of all online consumer t=
raffic, according to=C2=A0Cisco.=C2=A0Some marketers think you need complex=
 software like Premiere Pro for video edits, but the truth is there are sim=
ple online tools that work just as well.=C2=A0</span></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial"><strong>Spotify=E2=80=99s Stranger Things 4 Song=C2=A0</strong>(Sp=
oiler Alert for part 1)</span></span></span></p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none">=C2=A0</p>

<p style=3D"font-family:Arial;font-size:12px;color:#000000;letter-spacing:0=
px;line-height:normal;text-align:left;margin:0;word-wrap:break-word !import=
ant;font-weight:normal;font-style:normal;text-decoration: none"><span style=
=3D"color:#000000"><span style=3D"font-size:14px"><span style=3D"font-famil=
y:Arial">The latest Stranger Things series revealed the character Max Mayfi=
eld was saved from Vecna=E2=80=99s grasp by her favorite song Kate Bush=E2=
=80=99s =E2=80=9CRunning Up That Hill.=E2=80=9D Which had a lot of people w=
ondering what=E2=80=99s their =E2=80=9Csavior song=E2=80=9D? Well, now they=
 don=E2=80=99t have to. Spotify created an Upside Down playlist that reveal=
s the top song of the playlist as your =E2=80=9Csavior song.=E2=80=9D Just =
in time for the release of season 4, part 2.=C2=A0</span></span></span></p>
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ont-style:normal;text-decoration: none"><strong><span style=3D"color:null">=
<span style=3D"font-size:28px">THANK YOU TO OUR SPONSORS</span></span></str=
ong></p>
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                >
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