Envelope-to: info@sterlingcal.com
Delivery-date: Fri, 06 May 2022 10:44:18 -0500
Date: Fri, 6 May 2022 11:44:00 -0400 (EDT)
From: BDX <info@thebdx.com>
To: info@sterlingcal.com
Message-ID: <1749673308.54436901.1651851840898.JavaMail.cloud@p2-mta-0102.p2.messagegears.net>
Subject: Improving The Digital Experience, Digital Marketing Cheat Sheet,
 and more!
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[http://learn.thebdx.com]
[https://learn.thebdx.com/purchasing-design-center-manager/ward-communities=
-chooses-envision-online-design-center-to-elevate-customer-experience-creat=
e-efficiencies]
Ward Communities Chooses Envision Online Design Center To Elevate Customer =
Experience & Create Efficiencies
=C2=A0
Ward Communities is the latest builder to use the Envision Online Design Ce=
nter as part of its marketing, client experience, and operations strategies=
. According to Katie Dascanio, Design Center and Sales Manager at Ward Comm=
unities, they selected Envision because of the: customer experience benefit=
s; and the efficiency it creates for the Builder and client alike - saving =
time, money and eliminating frustration. Read more about their story and ho=
w they plan on leveraging the online design center.
Read Article [https://learn.thebdx.com/purchasing-design-center-manager/war=
d-communities-chooses-envision-online-design-center-to-elevate-customer-exp=
erience-create-efficiencies]
[https://learn.thebdx.com/visuals-tours-interactive/how-to-make-a-community=
-animation-go-a-million-marketing-miles]
How To Make A Community Animation Go A Million Marketing Miles
=C2=A0
If you are launching a new community, an animation could be your best asset=
. Besides being the best way to tell your story, a community animation can =
provide additional assets such as renderings.=C2=A0BDX has created thousand=
s of tours for home builders.=C2=A0Check out the Trilogy Community tour tha=
t BDX created for Shea Homes to see how we created a visual story of their =
new community.
Read Article [https://learn.thebdx.com/visuals-tours-interactive/how-to-mak=
e-a-community-animation-go-a-million-marketing-miles]
[https://learn.thebdx.com/home/the-byte-4-29-22]
Content Accessibility Strategies
=C2=A0
Having content accessible to all consumers is a smart strategy to build tru=
st and help with your website's user experience. Not to mention implementin=
g accessible content also boosts brand awareness, SEO, and your audience.
=C2=A0
Social Media Video Specs
=C2=A0
With so many different social channels, knowing what format and spect go wi=
th each social media channel can quickly become overwhelming. Consumer Acqu=
isition has tested over 100,000 videos and images on various social platfor=
ms and has created a video ad specs cheat sheet to assist.
=C2=A0
eCommerce and Fake Review Stats
=C2=A0
A misconception of many marketers is that posting a fake review in response=
 to a negative review will improve their reputation. Fake reviews, however,=
 lead to distrust and can damage your brand. It's okay to have a negative r=
eview. Don't believe us? Take a look at these statistics by Social Media To=
day and tips from BDX to drive a positive and more credible representation.
=C2=A0
Tik Tok's Interactive Add-Ons
=C2=A0
TikTok recently launched a new feature, Interactive Add-Ons, to help your i=
n-stream ads engagement. Interactive Add-Ons offer marketers an exciting wa=
y to capture users' attention by using unique interactive elements, such as=
 CTAs or stickers.
=C2=A0
Zippedi's Inventory Robot
=C2=A0
One of the most tiresome tasks of any brick-and-mortar retail job is taking=
 inventory. It's a lengthy job and requires double and triple-checking your=
 work. However, the startup called Zippedi has simplified the process by ut=
ilizing a robot that can digitize the retail space.=C2=A0
Read Article [https://learn.thebdx.com/home/the-byte-4-29-22]
[https://learn.thebdx.com/listings-advertising/webinar-ratings-and-reviews-=
best-practices]
[https://learn.thebdx.com/-infographics/how-to-optimize-your-facebook-profi=
le]
[https://learn.thebdx.com/executive/staffing-your-new-communities-just-got-=
easier]
THANK YOU TO OUR SPONSORS
[https://www.heatnglo.com/]
[https://www.moen.com/]
[https://www.facebook.com/thebdx]
[https://www.twitter.com/the_bdx]
[https://www.linkedin.com/company/builders-digital-experience-llc/]
[https://www.instagram.com/the_bdx/]
[https://www.youtube.com/user/TheBDXChannel]
[https://learn.thebdx.com/]
BDX
11900 RR 620 North
Austin, TX 78750
www.thebdx.com
=C2=A0
Click here [http://link.thebdx.com/uu/3/eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN=
0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyND=
AxYi0yNWQwYTc1OGMzYmE0Y2VlYmZlYTY5Y2QxNzdjZjBjZCIsInJxIjoiMDItYjIyMTI2LTdkN=
GRjMjY0N2IwYjQ3NTE5NzliOWUyOGJlZGRhYjIzIiwicGgiOm51bGwsIm0iOmZhbHNlfQ/FQgF_=
q1C46hmcecxUJ1b1A] to unsubscribe or to change your Subscription Preference=
s.=C2=A0
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=3D"133" width=3D"600" style=3D"vertical-align: middle;" src=3D"https://fil=
e-us.clickdimensions.com/builderhomesitecom-as6gq/files/eh-digitaldigest-10=
20_900x200.jpg"  alt=3D"The ultimate resource for builders" title=3D"The ul=
timate resource for builders"  /></a>
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ign=3D"top" width=3D"560px"><![endif]--><div style=3D"overflow: visible!imp=
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eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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nes-and-the-compare-feature" target=3D"_blank"   cdlinkrefidmso=3D"20" ><im=
g class=3D"center-on-narrow cd-image" height=3D"315" width=3D"560" style=3D=
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rhomesitecom-as6gq/files/visualizercompare.png"  /></a>
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age-block-container" style=3D"vertical-align: top; box-sizing: border-box; =
text-align: center;   padding-top: 0px; padding-bottom: 0px; padding-left: =
0px; padding-right: 0px;">
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MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI=
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bJp0Q1R7Q"  title=3D"https://learn.thebdx.com/bdx-blog/create-excitement-an=
d-reduce-stress-during-the-home-buying-process-with-visualized-scenes-and-t=
he-compare-feature" target=3D"_blank"   cdlinkrefid=3D"20" ><img class=3D"c=
enter-on-narrow cd-image image-c1d4c1d179f9 no-img-edit" height=3D"315" wid=
th=3D"560" style=3D"vertical-align: middle;" src=3D"https://file-us.clickdi=
mensions.com/builderhomesitecom-as6gq/files/visualizercompare.png"  /></a>
                          </td>
                     </tr><!--<![endif]--><tr>
                           <td width=3D"520" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
span style=3D"font-size:16px"><span style=3D"background-color:white"><span =
style=3D"font-family:Calibri,sans-serif"><span style=3D"color:black">=C2=A0=
<strong>Create Excitement and Reduce Stress During The Home Buying Process =
With Visualized Scenes and The Compare Feature</strong></span></span></span=
></span></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">=C2=A0</p>

<p style=3D"text-align:center;font-family:Arial;font-size:12px;color:#00000=
0;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-word !impo=
rtant;font-weight:normal;font-style:normal;text-decoration: none"><span sty=
le=3D"font-size:14px">Buying a new home is one of the most exciting purchas=
es most people will make in their lives. As a home builder, it=E2=80=99s im=
portant as you are planning your technology and marketing strategy to put y=
ourself in your buyer=E2=80=99s shoes every step of the way during their sh=
opping and buying journey. With so many choices and decisions that a buyer =
needs to make, how do you make the process stress-free and even fun? One so=
lution is to use interactive room visualizers (ideally as part of your onli=
ne design center) to create a memorable experience.</span></p>
</td>
                     </tr><tr>
                          <td width=3D"520" class=3D"button-block-container=
"
                          style=3D"box-sizing: border-box;white-space: norm=
al;font-family:Arial,Helvetica,sans-serif;font-size:12px;line-height:1.4;co=
lor:#000; word-wrap: break-word !important; white-space: normal;
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ormal; word-wrap: break-word !important;
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                                                             max-width: 490=
px;">
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center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
NzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi0yNWQwYTc1OGMzYmE0Y2VlYmZlYTY5Y2QxNzd=
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YTMyNDAxYi0yNWQwYTc1OGMzYmE0Y2VlYmZlYTY5Y2QxNzdjZjBjZCZlc2lkPThkZGI0Mjk4LTR=
mY2QtZWMxMS1hN2I1LTAwMGQzYTM0NDFlYiJ9/ygXZkzYq6Sit6-cGjwtwHw" target=3D"_bl=
ank"
                     name=3D"{%22UrlIdOffset%22%3A1}"  cdlinkrefidmso=3D"22=
"  style=3D"text-decoration: none; color:#fff; font-family: Arial;
                     font-weight: normal; display: inline-block;">Read Arti=
cle</a></p>
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if]-->
   <!--[if !mso]><!-- -->

   <a class=3D"button-link" style=3D"display: block;" href=3D"http://link.t=
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GalVNSnNLdk01bjhjd3lKdkZQWXBrVl9aLVlXcDlRVnZTUkZHUFZpQnhDbjdmZUMmcmVjaXBpZW=
50aWQ9bGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi0yNWQwYTc1OGMzYmE0Y=
2VlYmZlYTY5Y2QxNzdjZjBjZCZlc2lkPThkZGI0Mjk4LTRmY2QtZWMxMS1hN2I1LTAwMGQzYTM0=
NDFlYiJ9/M5vqxipJ2H3DhOiPGy2iQg" target=3D"_blank"  cdlinkrefid=3D"22" >
     <span class=3D"button-text" style=3D"display: inline-block; vertical-a=
lign: middle; padding: 13px; font-size: 20px;
      color: #ffffff; word-wrap: break-word !important; white-space: normal=
; box-sizing: content-box; text-align: center;
                             background-color: #9620e9;
                             border:2px none #000;border-radius:10px;
                             max-width: 490px;">Read Article</span>
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                            <table id=3D"50" role=3D"presentation"  border=
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style=3D"max-width:600px;">
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tyle=3D"padding-top: 20px; padding-bottom: 20px; padding-left: 20px; paddin=
g-right: 20px; background-color: #ffffff;; font-size: 0;">
                                         <!--[if mso]>
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0; mso-table-rspace:0;" cellpadding=3D"0" cellspacing=3D"0" >
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ign=3D"top" width=3D"560px"><![endif]--><div style=3D"overflow: visible!imp=
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ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
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style=3D"max-width:600px;">
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tyle=3D"padding-top: 20px; padding-bottom: 10px; padding-left: 20px; paddin=
g-right: 20px; background-color: #ffffff;; font-size: 0;">
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                                <td width=3D"270" class=3D"stack-column-cen=
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;   padding-top: 20px; padding-bottom: 20px; padding-left: 0px; padding-rig=
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                                     <a href=3D"http://link.thebdx.com/c/7/=
eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODV=
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ttps://learn.thebdx.com/white-papers/digital-marketing-cheat-sheet" target=
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e" height=3D"164" width=3D"270" style=3D"vertical-align: middle;" src=3D"ht=
tps://file-us.clickdimensions.com/builderhomesitecom-as6gq/files/screenshot=
2022-05-06at11.24.22am.png"  /></a>
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text-align: center;   padding-top: 20px; padding-bottom: 20px; padding-left=
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arn.thebdx.com/white-papers/digital-marketing-cheat-sheet" target=3D"_blank=
"   cdlinkrefid=3D"26" ><img class=3D"center-on-narrow cd-image image-69ebe=
cd189c6 no-img-edit" height=3D"164" width=3D"270" style=3D"vertical-align: =
middle;" src=3D"https://file-us.clickdimensions.com/builderhomesitecom-as6g=
q/files/screenshot2022-05-06at11.24.22am.png"  /></a>
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so]><td align=3D"left" valign=3D"top" width=3D"20px"><![endif]--><div style=
=3D"overflow: visible!important; display: inline-block; width:20px; max-wid=
th:20px; min-width:20px; vertical-align:top;" class=3D"stack-column">
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ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"20px" styl=
e=3D"table-layout: fixed; width: 20px;" >
                                                        <tbody>
                                                           =20
                                                         </tbody>
                                                     </table>
                                                 </td>
                                             </tr>
                                        </tbody>
                                    </table>
                              </div><!--[if mso]></td><![endif]--><!--[if m=
so]><td align=3D"left" valign=3D"top" width=3D"270px"><![endif]--><div styl=
e=3D"overflow: visible!important; display: inline-block; width:270px; max-w=
idth:270px; min-width:270px; vertical-align:top;" class=3D"stack-column">
                                    <table role=3D"presentation"  cellspaci=
ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
                                        <tbody>
                                            <tr>
                                                <td style=3D"padding-top: 0=
px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
                                                    <table role=3D"presenta=
tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"270px" sty=
le=3D"table-layout: fixed; width: 270px;" >
                                                        <tbody>
                                                            <tr>
                           <td width=3D"230" class=3D"text-block-container"=
 style=3D"box-sizing: border-box;white-space: normal;font-family:Arial,Helv=
etica,sans-serif;font-size:12px;line-height:1.4;color:#000; word-wrap: brea=
k-word !important; white-space: normal;  padding-top: 20px; padding-bottom:=
 20px; padding-left: 20px; padding-right: 20px;"><p style=3D"margin-left:0i=
n; margin-right:0in;text-align:center;font-family:Arial;font-size:12px;colo=
r:#000000;letter-spacing:0px;line-height:normal;margin:0;word-wrap:break-wo=
rd !important;font-weight:normal;font-style:normal;text-decoration: none"><=
strong>Digital Marketing Cheat Sheet</strong></p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">=C2=A0</p>

<p style=3D"margin-left:0in; margin-right:0in;text-align:center;font-family=
:Arial;font-size:12px;color:#000000;letter-spacing:0px;line-height:normal;m=
argin:0;word-wrap:break-word !important;font-weight:normal;font-style:norma=
l;text-decoration: none">In the builder marketing world, there are so many =
acronyms and vocab words in our ever changing digital marketing landscape. =
To help you navigate all of the terms and abbreviations, we've put together=
 a cheat sheet that you can download, print, and reference. We would love t=
o hear=C2=A0 from you=C2=A0 if there are other terms that you think builder=
s would find helpful to add to the list.</p>
</td>
                     </tr><tr>
                          <td width=3D"230" class=3D"button-block-container=
"
                          style=3D"box-sizing: border-box;white-space: norm=
al;font-family:Arial,Helvetica,sans-serif;font-size:12px;line-height:1.4;co=
lor:#000; word-wrap: break-word !important; white-space: normal;
                           padding-top: 5px; padding-bottom: 5px; padding-l=
eft: 20px; padding-right: 20px; text-align: center;">
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spacing=3D"0" cellpadding=3D"0" border=3D"0" >
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op" style=3D"padding: 13px; color:
                                                             font-weight: n=
ormal; word-wrap: break-word !important;
                                                             word-wrap: bre=
ak-word !important; white-space: normal; box-sizing: content-box; text-alig=
n: center;
                                                             background-col=
or: #9620e9;
                                                             border:2px non=
e #000;border-radius:10px;
                                                             max-width: 200=
px;">
                                                               <p align=3D"=
center" style=3D"font-family: Arial; color: #ffffff; text-align:center; fon=
t-size:20px;"><a class=3D"button-link" href=3D"http://link.thebdx.com/c/7/e=
yJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVk=
NzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi0yNWQwYTc1OGMzYmE0Y2VlYmZlYTY5Y2QxNzd=
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lkPWxlYWQtODg1ZDc1NjZiNjM0ZTkxMWE5ODEwMDBkM2EzMjQwMWItMjVkMGE3NThjM2JhNGNlZ=
WJmZWE2OWNkMTc3Y2YwY2QmZXNpZD04ZGRiNDI5OC00ZmNkLWVjMTEtYTdiNS0wMDBkM2EzNDQx=
ZWIifQ/wg9gz2tZSJpXIHatA-gJ9w" target=3D"_blank"
                     name=3D"{%22UrlIdOffset%22%3A1}"  cdlinkrefidmso=3D"28=
"  style=3D"text-decoration: none; color:#fff; font-family: Arial;
                     font-weight: normal; display: inline-block;">Read Arti=
cle</a></p>
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if]-->
   <!--[if !mso]><!-- -->

   <a class=3D"button-link" style=3D"display: block;" href=3D"http://link.t=
hebdx.com/c/7/eyJhaSI6MjgyMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpI=
joibGVhZC04ODVkNzU2NmI2MzRlOTExYTk4MTAwMGQzYTMyNDAxYi0yNWQwYTc1OGMzYmE0Y2Vl=
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04ZGRiNDI5OC00ZmNkLWVjMTEtYTdiNS0wMDBkM2EzNDQxZWIifQ/iYb8z6zjFKEzqwsr6H7Emg=
" target=3D"_blank"  cdlinkrefid=3D"28" >
     <span class=3D"button-text" style=3D"display: inline-block; vertical-a=
lign: middle; padding: 13px; font-size: 20px;
      color: #ffffff; word-wrap: break-word !important; white-space: normal=
; box-sizing: content-box; text-align: center;
                             background-color: #9620e9;
                             border:2px none #000;border-radius:10px;
                             max-width: 200px;">Read Article</span>
   </a>
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tyle=3D"padding-top: 20px; padding-bottom: 20px; padding-left: 20px; paddin=
g-right: 20px; background-color: #ffffff;; font-size: 0;">
                                         <!--[if mso]>
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tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"560px" sty=
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ter image-block-container" style=3D"vertical-align: top; text-align: center=
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text-align: center;   padding-top: 0px; padding-bottom: 0px; padding-left: =
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6c7b681ffceb no-img-edit" height=3D"1" width=3D"560" style=3D"vertical-alig=
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spacing=3D"0" cellpadding=3D"0" align=3D"center" width=3D"600">
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style=3D"max-width:600px;">
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                                        <td valign=3D"top" width=3D"100%" s=
tyle=3D"padding-top: 20px; padding-bottom: 20px; padding-left: 20px; paddin=
g-right: 20px; background-color: #e95128; background-image: url('https://fi=
le-us.clickdimensions.com/builderhomesitecom-as6gq/files/bdxmockupsdev3_str=
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                                        <!--[if mso]><td align=3D"left" val=
ign=3D"top" width=3D"173px"><![endif]--><div style=3D"overflow: visible!imp=
ortant; display: inline-block; width:173px; max-width:173px; min-width:173p=
x; vertical-align:top;" class=3D"stack-column">
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ng=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
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px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px;">
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tion"  cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"173px" sty=
le=3D"table-layout: fixed; width: 173px;" >
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                          <td width=3D"173" style=3D"box-sizing: border-box=
;white-space: normal;font-family:Arial,Helvetica,sans-serif;font-size:12px;=
line-height:1.4;color:#000; word-wrap: break-word !important; white-space: =
normal;" >
                          <a href=3D"http://link.thebdx.com/c/7/eyJhaSI6Mjg=
yMDkwODgsImUiOiJpbmZvQHN0ZXJsaW5nY2FsLmNvbSIsInJpIjoibGVhZC04ODVkNzU2NmI2Mz=
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                            <!-- Email Section : BEGIN -->
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                                                           =20
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