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Date: Tue, 5 Aug 2025 09:08:03 -0500
From: Allura USA <hello@allurausa.com>
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To: danny@sterlingcal.com
Message-ID: <1754402875912.9c195d5f-6b95-436e-b258-6dc2949f51ba@bf08x.hubspotemail.net>
Subject: Siding Engineered for the Elements. Trusted by Pros
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Can=E2=80=99t view this email? View this email in your browser. (https://em=
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Allura (https://email.allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3vgHKBW42q=
kDG75XSWpW6P_DFt5zT30TMhPPRg3l5QzW5BW0B06lZ3l0W64W_zt4pn8bCW3m6qW28qCbptW8_=
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xW38Gx__4nQr-GW4j8Kvr3lpM7zW5WV9mx1lX9X5W15LDyH8TjbwDf6pLYbH04 )

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Water and fire can wreak havoc on homes, especially if they are not structu=
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Our Backerboard provides water protection while our Fiber Cement solutions =
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6lZ3n4W7Xwkq135bnTSW4qbGM4993Bb-VLN6vH95P256W570qdy6L9nWlW9gnG4F7yc7WkW3WHx=
8v4ScHW_W5cz_-t3py-TGW5qsQwH8zsSl_W3sgd5R2bd8lmN5ZDW6JbcHz0W4dJPzT3-CtjfW8V=
GjYK1BNYM6W6zhnRY69bTlhW2Nr8K03jnrqbW4VYVQz5qVp3JW85GchG4vVFsZVklKYQ3GNRkXW=
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Allura USA
396 W. Greens Road
Suite 300
Houston
Texas
77067

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=09=09=09=09=09<!-- End Heading --><!-- Begin Body --><!-- Main Feature Blo=
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=09=09=09=09=09=09<td>
=09=09=09=09=09=09<div id=3D"hs_cos_wrapper_module_174606780206029" class=
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pper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"module"></div><div id=3D"hs_cos_wrapper_module=
_174606940772858" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_module" style=3D"color: inherit; font-size: inherit; line-height: =
inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><=
/div><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
  <td style=3D"background-color:#1071B9; padding:0px 0px 40px 0px;">
    <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
      <tbody>
        <tr>
          <td><a href=3D"https://email.allurausa.com/e3t/Ctc/RF+113/cs8fS04=
/VWz4lX3vgHKBW42qkDG75XSWpW6P_DFt5zT30TMhPPRT3lYM-W6N1vHY6lZ3kLW8FZGqh2nfVk=
GW4WBRK09bKbDcW5dcj9z12H0xnW3r3gcN92_tSyW8FMPH15gDPPLN1TS-3Kb9LjhW3jhY7596W=
K8YN17SFYskF4q_W69dVmT5jdphCVzV2jH46YKJ-W8Qw_lZ1k5f32VJgtMJ64QJ0wV-5MH14r41=
yBW3n1w5T6_54HgW7rkF-7973nF9W6v7kh95-zCXsW6vnVkF3gztDHF60f9tFFxl8W2JDqYW5vL=
Dl7W72k8Wd4tmbNcW4LM-Bw7kVfNhN37qYqKQKkphf3MPN2004" data-hs-link-id=3D"0" d=
ata-hs-link-id-v2=3D"CDMwYdDx" target=3D"_blank"><img alt=3D"" src=3D"https=
://email.allurausa.com/hs-fs/hubfs/Allura%20July%20Newsletter_Top%20banner-=
1.png?width=3D1200&amp;upscale=3Dtrue&amp;name=3DAllura%20July%20Newsletter=
_Top%20banner-1.png" style=3D"min-width:100%; width:100%; height:auto;" wid=
th=3D"600"></a></td>
        </tr>
        <tr>
          <td style=3D"padding:40px 40px 10px 40px;" align=3D"center">
            <h1 style=3D"color:#FFFFFF; font-size:36px; text-align:center;"=
>Tough &amp; Trusted Solutions for Industry Pros</h1>
          </td>
        </tr>
        <tr>
          <td class=3D"excerpt" style=3D"padding: 0px 40px 20px 40px; text-=
align:center; color:white; line-height:1.7 !important;">
            <p style=3D"margin-bottom: 1em; ">Water and fire can wreak havo=
c on homes, especially if they are not structurally prepared to handle natu=
re=E2=80=99s worst. Protect your projects from the elements with Allura=E2=
=80=99s Backerboard and Fiber Cement products.</p>
<p style=3D"margin-bottom: 1em; ">Our Backerboard provides water protection=
 while our Fiber Cement solutions are fire-resistant, helping you deliver l=
ong-term quality in all of your builds.</p>
          </td>
        </tr>
        <tr>
          <td>
            <table bgcolor=3D"#1C2A35" class=3D"not-full" style=3D"backgrou=
nd-color:#1C2A35; margin:auto;">
              <tbody>
                <tr><!--[if mso]>
                  <td border=3D"0" align=3D"center"  style=3D"padding: 18px=
 33px 18px 33px;">
                  <![endif]--><!--[if !mso]><!-- -->
=09=09=09=09=09=09=09=09=09<td align=3D"center"><!--<![endif]--><a align=3D=
"center" href=3D"https://email.allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3=
vgHKBW42qkDG75XSWpW6P_DFt5zT30TMhPPRT3lYM-W6N1vHY6lZ3pFN3tL0bTvlvwYM4zfVHk4=
-MBW2sH4tY5Td82BW3TPNNB1VYR1XW5RKvKQ2cfF4TW1P-d7b1KqRysW6LJ-hr1Rb3LbW2wvtXk=
2cFqFrW7sgJjr3Sll5SW9ghWC242nh7FW3mGZsH2cbMg9W2BD8N07Xk2GzW6RVPX14hckwrW3-c=
r2s2Rmt4GW6Y22CF8TR6jBW3mnBJ77Z7_4CW4j7ZSp5DgXcfN6jVswrWh0H4W8zZrQq8XtnfhW7=
p0RP41R1lc_N7QgnZLDkmshVkbJ-C5Nz5Ktf6LGVq804" style=3D"padding:18px 33px; f=
ont-size:11px; font-family:helvetica; color:#ffffff !important; font-style:=
normal; font-weight:bold; display:block; text-align:center; text-decoration=
:none; text-transform:uppercase;" data-hs-link-id=3D"1" data-hs-link-id-v2=
=3D"H/4sG0rw" target=3D"_blank">Get Superior Protection for Your Projects</=
a></td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table>
  </td>
</tr>
<tr>
  <td>
  <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
    <tbody>
      <tr>
        <td align=3D"left" height=3D"8" style=3D"background-color: #D42E1D;=
 border-collapse:collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; ms=
o-line-height-rule: exactly; line-height: 1px;" valign=3D"top" width=3D"100=
%"><!--[if gte mso 15]>&nbsp;<![endif]--></td>
      </tr>
    </tbody>
    </table>
  </td>
</tr>
               =20
                <tr>
  <td style=3D"background-color:#FFFFFF; padding:40px 40px 40px 40px;">
    <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
      <tbody>
        <tr>
          <td>
            <h2 style=3D"color:#1071B9; font-size:28px;"><p style=3D"margin=
-bottom: 1em; ">Backerboard:<br>The Backer That Has Your Back </p></h2>
          </td>
        </tr>
        <tr>
          <td style=3D"padding:20px 0px 0px 0px;"><a href=3D"https://email.=
allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3vgHKBW42qkDG75XSWpW6P_DFt5zT30T=
MhPPRT3lYM-W6N1vHY6lZ3l_W702kv87frlY7V33SL55pG31FW6V1tqT7FRWNTW2SpvfH7_zRlC=
W7_JFLJ8S9R8FW6GrMWg49rqhDW2YR1Vk5gwq5XW5Yb0J92BwK1rW2f0m475-CtLvW9f4RQv7xr=
2-JW6pX-F13rR9TkW5cK1pV7vPjYBN1fcvwCwyPxbW4gQcHJ39F_wRW55vZpB4Nb7LPW6slPVv3=
YrV-9W1_j2H48yDr61W53L4Cm3lQ5C8W3w9fcL8lYw_rW1K10rr4JXFqTW5v5PcK6MBt_wW6gCq=
sW8Dyp54dm_kKW04" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"GAaxrtMu" tar=
get=3D"_blank"><img alt=3D"" src=3D"https://email.allurausa.com/hs-fs/hubfs=
/Allura%20July%20Newsletter_Backer.png?width=3D1120&amp;upscale=3Dtrue&amp;=
name=3DAllura%20July%20Newsletter_Backer.png" style=3D"min-width:100%; widt=
h:100%; height:auto;" width=3D"560"></a></td>
        </tr>
        <tr>
          <td style=3D"padding: 10px 0px 0px 0px; line-height:1.7 !importan=
t;" class=3D"special-p">
            <p style=3D"margin-bottom: 1em; ">Ensure lasting performance in=
 tile installations with Allura Backerboard. Designed to provide superior m=
oisture resistance, this product is the essential foundation for wet areas,=
 resisting mold, mildew and fungus.</p>
          </td>
        </tr>
        <tr>
          <td>
            <h3 style=3D"color:#1B1722; font-size:18px;">Why Pros Trust Our=
 Backerboard:</h3>
          </td>
        </tr>
        <tr>
          <td style=3D"padding: 10px 0px 20px 0px; line-height:1.7 !importa=
nt;">
            <table width=3D"321" height=3D"102" style=3D"width: 95.1158%;" =
cellspacing=3D"0">
<tbody>
<tr>
<td style=3D"padding: 0px; width: 4.10673%;">=E2=9C=94</td>
<td style=3D"padding: 0px; width: 95.4024%;">It protects against moisture a=
nd damage.</td>
</tr>
<tr>
<td style=3D"padding: 0px; width: 4.10673%;">=E2=9C=94</td>
<td style=3D"padding: 0px; width: 95.4024%;">It is ideal for wet spaces lik=
e bathrooms, showers and kitchens.</td>
</tr>
<tr>
<td style=3D"padding: 0px; width: 4.10673%;">=E2=9C=94</td>
<td style=3D"padding: 0px; width: 95.4024%;">It is easy to install due to i=
ts flexibility.</td>
</tr>
</tbody>
</table>
          </td>
        </tr>
        <tr>
          <td>
          <table bgcolor=3D"#1C2A35" class=3D"not-full" style=3D"background=
-color:#1C2A35;">
              <tbody>
                <tr><!--[if mso]>
                  <td border=3D"0" align=3D"center"  style=3D"padding: 18px=
 33px 18px 33px;">
                  <![endif]--><!--[if !mso]><!-- -->
=09=09=09=09=09=09=09=09=09<td align=3D"center"><!--<![endif]--><a align=3D=
"center" href=3D"https://email.allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3=
vgHKBW42qkDG75XSWpW6P_DFt5zT30TMhPPRT3lYM-W6N1vHY6lZ3nXN1qlG47h0TrvW91q0xv5=
dQtM0W8mnGDn4XbkH5W7hN1Gh2N40GjW62JCBT4FXsN8W48Zw8M8jSPJzW5YCQBy6L8nmHW7MLD=
c22wN0jQW5sPm0W59gSVyW1H_jNw2M79bmW3pYjpf7Zd8hZW5sfXLc16mbd1W2fHs7f8SjjFSW1=
nRBc86M3VrMW8ldxwV7WfH5PW6MLTLZ3XRfFRW6knRt21XHTfGW8PndmX92xgByN2PlP1mn6RRF=
W4t3-971RH9NHW4f1GS35K_RnJMGVH19C-6hWf7zskMR04" style=3D"padding:18px 33px;=
 font-size:11px; font-family:helvetica; color:#ffffff !important; font-styl=
e:normal; font-weight:bold; display:block; text-align:center; text-decorati=
on:none; text-transform:uppercase;" data-hs-link-id=3D"1" data-hs-link-id-v=
2=3D"YxClnhCe" target=3D"_blank">Learn More About Allura Backer</a></td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table>
  </td>
</tr>
=20
                <tr>
  <td style=3D"padding:0px 40px;">
  <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
    <tbody>
      <tr>
        <td align=3D"left" height=3D"4" style=3D"background-color: #8A8A8A;=
 border-collapse:collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; ms=
o-line-height-rule: exactly; line-height: 1px;" valign=3D"top" width=3D"100=
%"><!--[if gte mso 15]>&nbsp;<![endif]--></td>
      </tr>
    </tbody>
    </table>
  </td>
</tr>
<tr>
  <td style=3D"background-color:#FFFFFF; padding:40px 40px 40px 40px;">
    <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
      <tbody>
        <tr>
          <td>
            <h2 style=3D"color:#1071B9; font-size:28px;">Allura=E2=80=99s F=
iber Cement: A Cladding That Stands The Test of Time</h2>
          </td>
        </tr>
        <tr>
          <td style=3D"padding:20px 0px 0px 0px;"><a href=3D"https://email.=
allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3vgHKBW42qkDG75XSWpW6P_DFt5zT30T=
MhPPRT3lYM-W6N1vHY6lZ3lhW9ccgFD9bnKksW8kXs2P6JS9PtN7NCfGFJyfdRW1ZclN-738pSf=
W3JbJXY2wKR3BV1nTZ62J0XtFN5ksQH7cXslmW5yk2p-8MhDsFW1TKTVj6yWMHrW58Shsd2DDzK=
wW4JvGVV5xcm8kW3PqCFC8lF9xvW7D281C5ftd95W1KZrTB53TkCCW1LR-Ch7CN519W80qMF96g=
__3HW4zqy2d6NBC3CW2b6Dvt2m4kmzW3Hfvj85MCQ2CW4jRTql4G0XJdW160wDl8N0CgQN946WT=
sJG3Q5f61wLlC04" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"AAqnvytt" targ=
et=3D"_blank"><img alt=3D"" src=3D"https://email.allurausa.com/hs-fs/hubfs/=
Fire%20Resistant%20Cladding.png?width=3D1120&amp;upscale=3Dtrue&amp;name=3D=
Fire%20Resistant%20Cladding.png" style=3D"min-width:100%; width:100%; heigh=
t:auto;" width=3D"560"></a></td>
        </tr>
        <tr>
          <td style=3D"padding: 10px 0px 0px 0px; line-height:1.7 !importan=
t;" class=3D"special-p">
            Combine durability and beauty with Allura=E2=80=99s Fiber Cemen=
t Cladding. With a Class A fire rating and various color and design profile=
s, you can feel confident that you=E2=80=99re working with a stunning mater=
ial designed to last.<br>&nbsp;<br>Available in numerous different color op=
tions and finishes to achieve different looks, our Fiber Cement is availabl=
e in several exterior solutions, including:<br>
<ul>
<li>Lap Siding</li>
<li>Panels</li>
<li>Shakes</li>
<li>Trim</li>
<li>Soffit</li>
</ul>
          </td>
        </tr>
        <tr>
          <td>
            <h3 style=3D"color:#1B1722; font-size:18px;"><p style=3D"margin=
-bottom: 1em; ">Why Choose Allura=E2=80=99s Fiber Cement Cladding?</p>
<p style=3D"margin-bottom: 1em; ">&nbsp;</p></h3>
          </td>
        </tr>
        <tr>
          <td style=3D"padding: 10px 0px 20px 0px; line-height:1.7 !importa=
nt;">
            <table width=3D"100%" cellspacing=3D"0">
<tbody>
<tr>
<td style=3D"padding: 0px;">=E2=9C=94</td>
<td style=3D"padding: 0px;">Non-combustible, non-flammable and ignition res=
istant</td>
</tr>
<tr>
<td style=3D"padding: 0px;">=E2=9C=94</td>
<td style=3D"padding: 0px;">Meets several fire safety standards including A=
STM E136, E84 and E119</td>
</tr>
<tr>
<td style=3D"padding: 0px;">=E2=9C=94</td>
<td style=3D"padding: 0px;">Compliant for use in wildfire-prone constructio=
n zones</td>
</tr>
<tr>
<td style=3D"padding: 0px;">=E2=9C=94</td>
<td style=3D"padding: 0px;">Capable of accomplishing various architectural =
styles</td>
</tr>
</tbody>
</table>
          </td>
        </tr>
        <tr>
          <td>
          <table bgcolor=3D"#1C2A35" class=3D"not-full" style=3D"background=
-color:#1C2A35;">
              <tbody>
                <tr><!--[if mso]>
                  <td border=3D"0" align=3D"center"  style=3D"padding: 18px=
 33px 18px 33px;">
                  <![endif]--><!--[if !mso]><!-- -->
=09=09=09=09=09=09=09=09=09<td align=3D"center"><!--<![endif]--><a align=3D=
"center" href=3D"https://email.allurausa.com/e3t/Ctc/RF+113/cs8fS04/VWz4lX3=
vgHKBW42qkDG75XSWpW6P_DFt5zT30TMhPPRT3lYM-W6N1vHY6lZ3lbW1TSswm7WJTwdW10_Q5h=
308tJvV-c13L8LGyDKW6r4rnm77TVN-Vqd76M3nSnLWW6ySVgW5CBnFfW5lNVs36qNH0kW7M3Rk=
S5V9nbLW4MFrk122YTHmN31x1RRPSlXvW6g4-NF3wsT-FW4ghLCL2gDMWZVQ5XGG5nLhQDW631N=
GC60Sp_sW13MX-X5Gff9YW7bTRVk99Y72YW8mv6TG8SzxyVW5Xv_DB2p_2X3W7Wv_L522RPYCW8=
JxC-m1Y4C_ZW1w6WDP3pBVY4W4n6w8781SQYHf3hZdjs04" pardot-region=3D"" style=3D=
"padding:18px 33px; font-size:11px; font-family:helvetica; color:#ffffff !i=
mportant; font-style:normal; font-weight:bold; display:block; text-align:ce=
nter; text-decoration:none; text-transform:uppercase;" data-hs-link-id=3D"1=
" data-hs-link-id-v2=3D"hVJnTtMH" target=3D"_blank">Explore Allura's Fiber =
Cement Cladding</a></td>
                </tr>
              </tbody>
            </table>
          </td>
        </tr>
      </tbody>
    </table>
  </td>
</tr>
               =20
                <tr>
  <td style=3D"background-color:#E9EDF1; padding:0px 0px 0px 0px;">
    <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
      <tbody>
        <tr>
          <td style=3D"padding:40px 40px 40px 40px;">
            <h4 style=3D"color:#30363B; font-size:22px; font-weight:normal;=
">With Allura, you can rest easy knowing that your projects will deliver be=
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       =20
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