Envelope-to: DANNY@STERLINGCAL.COM
Delivery-date: Mon, 28 Aug 2023 14:50:20 -0500
Subject: =?utf-8?Q?Core=20to=20Surface=3A=20Allora=27s=20Birch=20Plywood=20Sets=20a=20New=20Standard?=
From: =?utf-8?Q?Allora=20Floors?= <info@allorafloors.com>
Reply-To: =?utf-8?Q?Allora=20Floors?= <info@allorafloors.com>
To: <DANNY@STERLINGCAL.COM>
Date: Mon, 28 Aug 2023 19:49:55 +0000
Message-ID: <b4105c2cf4744dccc7d2962c3.c74f4ae3c5.20230828194947.e1dd488617.87896745@mail22.atl91.mcsv.net>
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View this email in your browser (https://mailchi.mp/5704c0d44599/core-to-s=
urface-alloras-birch-plywood-sets-a-new-standard?e=3Dc74f4ae3c5)
Logo

Discover the Allora Difference!


** Birch Plywood
------------------------------------------------------------
https://www.allorafloors.com/blog/why-birch-plywood-is-superior-and-why-it=
s-so-hard-to-find?utm_source=3Dmailchimp&utm_medium=3Demail&utm_campaign=
=3Dblog&utm_source=3DALL+CONTACTS&utm_campaign=3De1dd488617-EMAIL_CAMPAIGN=
_2023_08_25_04_29&utm_medium=3Demail&utm_term=3D0_-e1dd488617-%5BLIST_EMAI=
L_ID%5D

If you=E2=80=99re looking to enhance your space with a sturdy and durable=
 material consider birch plywood. Its reliable strength and wear resistanc=
e make it the ultimate choice for quality. Birch has been praised for its=
 stability making it a smart investment in the long run. Don=E2=80=99t jus=
t take our word for it uncover for yourself why birch is a top contender i=
n the world of plywood.

=F0=9F=8C=9F Our Commitment: All Allora floors (https://www.allorafloors.c=
om/flooring-collections/floors?utm_source=3DALL+CONTACTS&utm_campaign=3De1=
dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_term=3D0_-=
e1dd488617-%5BLIST_EMAIL_ID%5D) feature premium CARB Phase 2 certified bir=
ch plywood=2C setting us apart from the rest.

=F0=9F=8C=9F Don't Settle: Beware of substitutes! Many opt for cheaper mat=
erials=2C but we remain dedicated to birch plywood's unmatched performance=
=2E

=F0=9F=8C=9F Birch Advantages: With minimal gaps=2C wear resistance=2C and=
 better stability=2C birch plywood is the hallmark of top-tier flooring.

Explore the Blog (https://www.allorafloors.com/blog/why-birch-plywood-is-s=
uperior-and-why-its-so-hard-to-find?utm_source=3Dmailchimp&utm_medium=3Dem=
ail&utm_campaign=3Dblog&utm_source=3DALL+CONTACTS&utm_campaign=3De1dd48861=
7-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_term=3D0_-e1dd488=
617-%5BLIST_EMAIL_ID%5D)


** COMING SOON: Herringbone Options
------------------------------------------------------------
https://www.allorafloors.com/floor/luna-herringbone?utm_source=3Dmailchimp=
&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CONTACTS&utm_camp=
aign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_t=
erm=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D


** Luna Herringbone
------------------------------------------------------------

5/8" x 4-3/4=E2=80=9D x 23-5/8" - 4mm Wear Layer
View Product (https://www.allorafloors.com/floor/luna-herringbone?utm_sour=
ce=3Dmailchimp&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CON=
TACTS&utm_campaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=
=3Demail&utm_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D)
https://www.allorafloors.com/floor/doma-herringbone?utm_source=3Dmailchimp=
&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CONTACTS&utm_camp=
aign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_t=
erm=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D


** Doma Herringbone
------------------------------------------------------------

5/8" x 4-3/4=E2=80=9D x 23-5/8" - 4mm Wear Layer
View Product (https://www.allorafloors.com/floor/doma-herringbone?utm_sour=
ce=3Dmailchimp&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CON=
TACTS&utm_campaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=
=3Demail&utm_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D)
https://www.allorafloors.com/floor/sella-herringbone?utm_source=3Dmailchim=
p&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CONTACTS&utm_cam=
paign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_=
term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D


** Sella Herringbone
------------------------------------------------------------

5/8" x 4-3/4=E2=80=9D x 23-5/8" - 4mm Wear Layer
View Product (https://www.allorafloors.com/floor/sella-herringbone?utm_sou=
rce=3Dmailchimp&utm_medium=3Demail&utm_campaign=3Dblog&utm_source=3DALL+CO=
NTACTS&utm_campaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_mediu=
m=3Demail&utm_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D)

Allora is proud to be exclusively distributed by Garrison (https://www.gar=
risoncollection.com/?utm_source=3DALL+CONTACTS&utm_campaign=3De1dd488617-E=
MAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_term=3D0_-e1dd488617=
-%5BLIST_EMAIL_ID%5D)  =E2=80=93 a company with over 65 years in the floor=
ing industry. As a development and elevation of the Garrison brand=2C Allo=
ra represents our constant push to innovate and give the world undeniable=
 beauty that lasts. Allora Floors are 100% manufactured in Italy=2C by exp=
ert artisans and craftspeople=2C using the highest quality European Oak an=
d Birch plywood=2C combined with state-of-the-art finishing technology.
https://www.facebook.com/allorafloors?utm_source=3DALL+CONTACTS&utm_campai=
gn=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_ter=
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mpaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm=
_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D https://www.linkedin.com/company=
/allorafloors/?utm_source=3DALL+CONTACTS&utm_campaign=3De1dd488617-EMAIL_C=
AMPAIGN_2023_08_25_04_29&utm_medium=3Demail&utm_term=3D0_-e1dd488617-%5BLI=
ST_EMAIL_ID%5D

Allora Floors is the Italian-made=2C luxury hardwood flooring line under t=
he Garrison namesake designed to be the highest quality flooring experienc=
e ever offered.

allorafloors.com (https://www.allorafloors.com/?utm_source=3DALL+CONTACTS&=
utm_campaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_medium=3Dema=
il&utm_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D)
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=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D

Garrison is a premium flooring manufacturer with a proud reputation for in=
novating beautiful=2C eco-friendly collections alongside outstanding custo=
mer service and trusted warranty programs.
GarrisonCollection.com (https://www.garrisoncollection.com/?utm_source=3DA=
LL+CONTACTS&utm_campaign=3De1dd488617-EMAIL_CAMPAIGN_2023_08_25_04_29&utm_=
medium=3Demail&utm_term=3D0_-e1dd488617-%5BLIST_EMAIL_ID%5D)

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1" class=3D"mceText" id=3D"dataBlockId-1" style=3D"width:100%"><p class=3D=
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loras-birch-plywood-sets-a-new-standard?e=3Dc74f4ae3c5"><span style=3D"font-=
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"color:#00854a;"><span style=3D"font-size: 22px">Discover the Allora Diffe=
rence!</span></span></strong></p></div></td></tr><tr><td style=3D"backgrou=
nd-color:transparent;padding-top:20px;padding-bottom:20px;padding-right:24=
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rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"bac=
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dy><tr><td style=3D"min-width:100%;border-top:1px solid #d3d3d3" valign=3D=
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d=3D"dataBlockId-69" style=3D"width:100%"><h1 style=3D"text-align: center;=
" class=3D"last-child">Birch Plywood</h1></div></td></tr><tr><td style=3D"=
padding-top:0;padding-bottom:0;padding-right:0;padding-left:0" class=3D"mc=
eBlockContainerE2E" align=3D"full" valign=3D"top"><a href=3D"https://oldma=
sterproducts.us4.list-manage.com/track/click?u=3Db4105c2cf4744dccc7d2962c3=
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" data-block-id=3D"65"><img width=3D"660" height=3D"auto" style=3D"border:=
0;width:660px;height:auto;max-width:100%;border-radius:16px;display:block"=
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er" valign=3D"top"><div data-block-id=3D"70" class=3D"mceText" id=3D"dataB=
lockId-70" style=3D"width:100%"><p>If you=E2=80=99re looking to enhance yo=
ur space with a sturdy and durable material consider birch plywood. Its re=
liable strength and wear resistance make it the ultimate choice for qualit=
y. Birch has been praised for its stability making it a smart investment i=
n the long run. Don=E2=80=99t just take our word for it uncover for yourse=
lf why birch is a top contender in the world of plywood.</p><p><br /></p><=
p>=F0=9F=8C=9F Our Commitment: All <a href=3D"https://oldmasterproducts.us=
4.list-manage.com/track/click?u=3Db4105c2cf4744dccc7d2962c3&id=3Dfb23a1c0f=
c&e=3Dc74f4ae3c5" target=3D"_blank">Allora floors</a> feature premium CAR=
B Phase 2 certified birch plywood=2C setting us apart from the rest.</p><p=
><br /></p><p><br /></p><p>=F0=9F=8C=9F Don't Settle: Beware of substitute=
s! Many opt for cheaper materials=2C but we remain dedicated to birch plyw=
ood's unmatched performance.</p><p><br /></p><p><br /></p><p>=F0=9F=8C=9F=
 Birch Advantages: With minimal gaps=2C wear resistance=2C and better stab=
ility=2C birch plywood is the hallmark of top-tier flooring.</p><p class=
=3D"last-child"><br /></p></div></td></tr><tr><td style=3D"padding-top:12p=
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div data-block-id=3D"103" class=3D"mceText" id=3D"dataBlockId-103" style=
=3D"width:100%"><h1><span style=3D"font-size: 33px">Sella Herringbone</spa=
n></h1><p style=3D"text-align: center;" class=3D"last-child">5/8"=C2=A0x=
=C2=A04-3/4=E2=80=9D=C2=A0x=C2=A023-5/8" -=C2=A04mm=C2=A0Wear=C2=A0Layer</=
p></div></td></tr><tr><td style=3D"padding-top:12px;padding-bottom:12px;pa=
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l;padding:16px 28px;text-decoration:none;min-width:30px;text-align:center;=
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"8.333333333333332%" /><col span=3D"1" width=3D"8.333333333333332%" /><col=
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y><tr><td style=3D"padding-top:0;padding-bottom:0" class=3D"mceColumn" dat=
a-block-id=3D"73" valign=3D"top" colspan=3D"8" width=3D"66.66666666666666%=
"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" r=
ole=3D"presentation"><tbody><tr><td style=3D"padding-top:24px;padding-bott=
om:24px;padding-right:24px;padding-left:24px" class=3D"mceBlockContainer"=
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kId-77" style=3D"width:100%"><p class=3D"last-child"><span style=3D"color:=
#ffffff;">Allora is proud to be exclusively distributed by=C2=A0</span><a=
 href=3D"https://oldmasterproducts.us4.list-manage.com/track/click?u=3Db41=
05c2cf4744dccc7d2962c3&id=3D041f8ad3d4&e=3Dc74f4ae3c5" style=3D"color: #f=
2f1e6;"><span style=3D"color:#f2f1e6;">Garrison</span></a><span style=3D"c=
olor:#ffffff;">=C2=A0=E2=80=93 a company with over 65 years in the floorin=
g industry. As a development and elevation of the Garrison brand=2C Allora=
 represents our constant push to innovate and give the world undeniable be=
auty that lasts. Allora Floors are 100% manufactured in Italy=2C by expert=
 artisans and craftspeople=2C using the highest quality European Oak and B=
irch plywood=2C combined with state-of-the-art finishing technology.</span=
></p></div></td></tr></tbody></table></td><td style=3D"padding-top:0;paddi=
ng-bottom:0;margin-bottom:24px" class=3D"mceColumn" data-block-id=3D"75" v=
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0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation=
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/td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></tab=
le></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody><=
/table></td></tr></tbody></table></td></tr><tr><td style=3D"background-col=
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ver;padding-top:0px;padding-bottom:0px" valign=3D"top"><table border=3D"0"=
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k-id=3D"-10" valign=3D"top" colspan=3D"12" width=3D"100%"><table border=3D=
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/a></td><td style=3D"padding-left:18px;padding-top:0;padding-right:18px" d=
ata-breakpoint=3D"8" valign=3D"top" class=3D"mobileClass-8"><a href=3D"htt=
ps://oldmasterproducts.us4.list-manage.com/track/click?u=3Db4105c2cf4744dc=
cc7d2962c3&id=3Daf5e227d00&e=3Dc74f4ae3c5" style=3D"display:block" target=
=3D"_blank" data-block-id=3D"-8"><img width=3D"24" height=3D"auto" style=
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</tbody></table></td></tr></tbody></table></td></tr></tbody></table></td><=
/tr></tbody></table></td></tr><tr><td style=3D"background-color:#c70110;pa=
dding-top:20px;padding-bottom:20px;padding-right:48px;padding-left:48px" c=
lass=3D"mceBlockContainer" valign=3D"top"><table border=3D"0" cellpadding=
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dth:100%;border-top:1px solid #ffffff" valign=3D"top"></td></tr></tbody></=
table></td></tr><tr><td style=3D"background-color:#c70110;padding-top:12px=
;padding-bottom:12px;padding-right:0;padding-left:0" class=3D"mceBlockCont=
ainer" align=3D"center" valign=3D"top"><img data-block-id=3D"25" width=3D"=
140" height=3D"auto" style=3D"width:140px;height:auto;max-width:100%;displ=
ay:block" alt=3D"" src=3D"https://mcusercontent.com/3956625c9ae5d5037543cf=
3b6/images/bae538b7-aadc-0565-5eda-8383b79a8e23.png" role=3D"presentation"=
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0110;padding-top:12px;padding-bottom:32px;padding-right:24px;padding-left:=
24px" class=3D"mceBlockContainer" valign=3D"top"><div data-block-id=3D"26"=
 class=3D"mceText" id=3D"dataBlockId-26" style=3D"width:100%"><p style=3D"=
text-align: center;" class=3D"last-child"><span style=3D"color:#ffffff;">A=
llora Floors is the Italian-made=2C luxury hardwood flooring line under th=
e Garrison namesake designed to be the highest quality flooring experience=
 ever offered.<br /><br /></span><a href=3D"https://oldmasterproducts.us4.=
list-manage.com/track/click?u=3Db4105c2cf4744dccc7d2962c3&id=3D2163e4544b&=
e=3Dc74f4ae3c5" target=3D"_blank" style=3D"color: #f2f1e6; text-decoratio=
n: none;"><strong><span style=3D"font-size: 21px">allorafloors.com</span><=
/strong></a></p></div></td></tr><tr><td style=3D"background-color:#221c35;=
padding-top:24px;padding-bottom:24px;padding-right:0;padding-left:0" class=
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s=3D"mceLayout"><tbody><tr class=3D"mceRow"><td style=3D"background-positi=
on:center;background-repeat:no-repeat;background-size:cover" valign=3D"top=
"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" r=
ole=3D"presentation"><tbody><tr><td class=3D"mceColumn" data-block-id=3D"-=
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n" data-block-id=3D"-12"><tbody><tr class=3D"mceRow"><td style=3D"backgrou=
nd-position:center;background-repeat:no-repeat;background-size:cover" vali=
gn=3D"top"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" role=3D"presentation"><tbody><tr><td class=3D"mceColumn" data-bl=
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tion"><tbody><tr><td valign=3D"top"><table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" da=
ta-block-id=3D"32"><tbody><tr class=3D"mceRow"><td style=3D"background-pos=
ition:center;background-repeat:no-repeat;background-size:cover;padding-top=
:0px;padding-bottom:0px" valign=3D"top"><table border=3D"0" cellpadding=3D=
"0" cellspacing=3D"24" width=3D"100%" style=3D"table-layout:fixed" role=3D=
"presentation"><colgroup><col span=3D"1" width=3D"8.333333333333332%" /><c=
ol span=3D"1" width=3D"8.333333333333332%" /><col span=3D"1" width=3D"8.33=
3333333333332%" /><col span=3D"1" width=3D"8.333333333333332%" /><col span=
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333332%" /><col span=3D"1" width=3D"8.333333333333332%" /><col span=3D"1"=
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/colgroup><tbody><tr><td style=3D"padding-top:0;padding-bottom:0" class=3D=
"mceColumn" data-block-id=3D"29" valign=3D"top" colspan=3D"4" width=3D"33.=
33333333333333%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" w=
idth=3D"100%" role=3D"presentation"><tbody><tr><td style=3D"padding-top:12=
px;padding-bottom:12px;padding-right:0;padding-left:0" class=3D"mceBlockCo=
ntainer" align=3D"center" valign=3D"top"><a href=3D"https://oldmasterprodu=
cts.us4.list-manage.com/track/click?u=3Db4105c2cf4744dccc7d2962c3&id=3D49a=
b415a71&e=3Dc74f4ae3c5" style=3D"display:block" target=3D"_blank" data-bl=
ock-id=3D"35"><img width=3D"167" height=3D"auto" style=3D"border:0;width:1=
67px;height:auto;max-width:100%;display:block" alt=3D"Garrison Logo" src=
=3D"https://mcusercontent.com/3956625c9ae5d5037543cf3b6/images/2d588f49-eb=
58-3ca3-3b2b-571d25677d15.png" class=3D"" /></a></td></tr></tbody></table>=
</td><td style=3D"padding-top:0;padding-bottom:0;margin-bottom:24px" class=
=3D"mceColumn" data-block-id=3D"31" valign=3D"top" colspan=3D"8" width=3D"=
66.66666666666666%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" width=3D"100%" role=3D"presentation"><tbody><tr><td style=3D"padding-top=
:12px;padding-bottom:12px;padding-right:24px;padding-left:24px" class=3D"m=
ceBlockContainer" valign=3D"top"><div data-block-id=3D"33" class=3D"mceTex=
t" id=3D"dataBlockId-33" style=3D"width:100%"><p style=3D"line-height: 1.2=
5;" class=3D"last-child"><span style=3D"color:#e8e8e8;"><span style=3D"fon=
t-size: 14px">Garrison is a premium flooring manufacturer with a proud rep=
utation for innovating beautiful=2C eco-friendly collections alongside out=
standing customer service and trusted warranty programs.</span></span></p>=
</div></td></tr><tr><td style=3D"padding-top:12px;padding-bottom:12px;padd=
ing-right:24px;padding-left:20px" class=3D"mceBlockContainer" align=3D"lef=
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