Return-Path: Delivered-To: andrew@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id cEHDCJDrBGlQ/woAchKAPA (envelope-from ) for ; Fri, 31 Oct 2025 12:02:08 -0500 Return-path: Envelope-to: andrew@sterlingcal.com Delivery-date: Fri, 31 Oct 2025 12:02:08 -0500 Received: from o168.ptr7383.mail.beehiiv.com ([159.183.140.223]:7784) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from ) id 1vEsVr-0000000323z-2er9 for andrew@sterlingcal.com; Fri, 31 Oct 2025 12:02:08 -0500 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mail.beehiiv.com; h=content-type:date:from:mime-version:subject:reply-to:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:date:from:subject:to; s=s1; bh=8E6KIY80qWmudTXRX4Cj3ZN7slSDVGJFciRKv9QIIFk=; b=maxG0YYG/hZ94vCh89fLZndB2vqcRj768R4hQKjWyG+vtZFuRHQXH2Pig7PwTFvxE5Jd DESKndDFmSm3wRhRFB8V1wq4NvgUO17fibXZjl7pO5yDcYQbDKQmpPXz1PU+von1fx0K9M wGeS/x6zIPMt2QuqE0McJgZDPz6P9i4K4+aIrxZIXfiFx+F4MIYn3kuXpwhBBg37Ebwesx p5BtvlbpFp4/aSAbwVdpIqD+sq7AfxBCNJP9Ix3savx8o3xl8Iwb+4lpMEpkbaO6KKlsWa 7MIEUUdZSUmxYwuci/VzkdXMX3bj+UcMmu42DlZGlvOXBAP/7l8Y51ZOyy/kF0GQ== Received: by recvd-759dc5847c-xh26c with SMTP id recvd-759dc5847c-xh26c-1-6904EB6F-D0 2025-10-31 17:01:35.876909923 +0000 UTC m=+5075109.169210863 Received: from NDAyMzQxODk (unknown) by geopod-ismtpd-51 (SG) with HTTP id rR93n-ZQQlSGQaGBfEKwFw Fri, 31 Oct 2025 17:01:35.803 +0000 (UTC) Content-Type: multipart/alternative; boundary=aab82ea3d7f258886a261c83c9927a385822494193747c4fb31549ea7fa6 Date: Fri, 31 Oct 2025 17:01:56 +0000 (UTC) From: Collin Stewart Mime-Version: 1.0 Message-ID: Subject: Thank you. Reply-To: Collin Stewart Feedback-ID: =?us-ascii?Q?b65c8fc6-f219-468f-8cf4-d9bf4131990e=3Anewsletter=3A3c5b97ff-00a9-?= =?us-ascii?Q?4acc-916d-c137bca24b1d=3A23270855726497d?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A3c5b97ff-00a9-4acc-916d-c137bca24b1d+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+b65c8fc6-f219-468f-?= =?us-ascii?Q?8cf4-d9bf4131990e=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Ffoundersedition=2Eco=2Funsubscribe=2FeyJ0eXAiOiJKV1QiLCJhbG?= =?us-ascii?Q?ciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYmVyX2lkIjoi?= =?us-ascii?Q?MWQxN2RjMjYtYzFkZi00NGUwLTgxMmEtODgzYjZ?= =?us-ascii?Q?hZDViNmJjIiwicG9zdF9pZCI6ImI2NWM4ZmM2LW?= =?us-ascii?Q?YyMTktNDY4Zi04Y2Y0LWQ5YmY0MTMxOTkwZSIsI?= =?us-ascii?Q?mxhc3RfcmVzb3VyY2VfZ3VpZCI6IlBvc3Q6YjY1?= =?us-ascii?Q?YzhmYzYtZjIxOS00NjhmLThjZjQtZDliZjQxMzE?= =?us-ascii?Q?5OTBlIn0=2ERF-gSbbNzI0ZpzeN=5F815cAqxMzJNwH?= =?us-ascii?Q?aqsFq9Mml22qY=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Ffoundersedition=2Eco=2F=22=2C=22campaign=5Fid=22=3A=22b?= =?us-ascii?Q?65c8fc6-f219-468f-8cf4-d9bf4131990e=22=2C=22c?= =?us-ascii?Q?ategory=22=3A=22newsletter=22=2C=22email=5Fgenerated=5F?= =?us-ascii?Q?at=22=3A1761930095=2C=22user=5Fid=22=3A=223c5b97ff-00a9?= =?us-ascii?Q?-4acc-916d-c137bca24b1d=22}?= x-beehiiv-type: newsletter x-list-id: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-list-owner: x-newsletter: https://foundersedition.co/p/thank-you x-newsletter-id: https://foundersedition.co/ x-newsletter-signup: https://foundersedition.co/subscribe X-SG-EID: =?us-ascii?Q?u001=2E7ozyt+tmjDsHnEocxX8pymFA2v5OOh2V4Pdr6hGVjZo99sLHT4OeEg7as?= =?us-ascii?Q?oEFtQzIa0qAOkk1QezFA4qrCcff9558yNK8x6zQ?= =?us-ascii?Q?0aLhxDCyAuB9kgcSLas3IIKR+fvCUJBBgVwb5wo?= =?us-ascii?Q?vglbL2f=2FZ76U8FlH0+3BzTXiZp0w+ixXDNBUaKc?= =?us-ascii?Q?tmbU3+y2TLD4MStwZo0h0lZBlVfi3x1P2bGWqhW?= =?us-ascii?Q?4WdRvtyn9OQObR+TQpoPbVD3DDaWHJjJ4Cd+U=2Fx?= =?us-ascii?Q?l7W5yDjs=2FLsdz0n4l++8oj00MFKOEOVYtr4NmY6?= =?us-ascii?Q?dqvPshao=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?= =?us-ascii?Q?aUE6gycJ+LfRoc8X0Wm0MSorFVcoWHrIixZYD9z?= =?us-ascii?Q?w25Z143eglkAJWbQrLxndYtch6lhNuMZAjzTdhS?= =?us-ascii?Q?+p7WkO424Ipk13O34SdX8bx0Vq1+NisSaeD3dzM?= =?us-ascii?Q?mgz85DXHORCKjW8gJOcz0ZRnqiAL1J3s8t94b8r?= =?us-ascii?Q?X5HegXKU5OTFsuAXa0T6bj88c6xG4s55fcGq=2FS1?= =?us-ascii?Q?wgBNgH2h0u8QPxJ7arJC=2FeGRRFpLX4A3wolqHnM?= =?us-ascii?Q?Tmejz5eBvkAkxJHNsi36M9iC48FtwS=2FtNImaqER?= =?us-ascii?Q?D0h8CvEOtx58hHTpG1HIV01OF3m1btgJ34tD=2FXA?= =?us-ascii?Q?E37ukQyqMnQ3Xmw?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.RuZ2+X9IBGtjUb8qq3teHQ== X-Spam-Status: No, score=-0.6 X-Spam-Score: -5 X-Spam-Bar: / X-Spam-Flag: NO --aab82ea3d7f258886a261c83c9927a385822494193747c4fb31549ea7fa6 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Hello Andrew,=20 Launching a book is weird.=20 There=E2=80=99s no gong that rings, no website to go live, no cheering crow= d. It was a normal day that started and ended just like any other Tuesday. = I was hoping to at least end the day with some new superpower but alas, I= =E2=80=99m still a regular human. Except now I=E2=80=99ve published a [book= ](https://www.amazon.com/Terrifying-Art-Finding-Customers-Sleep-Deprived/dp= /1774586134), which is pretty neat.=20 I=E2=80=99ve been pushing pretty hard to get the word out as much as I can = and don=E2=80=99t have anything interesting to say today so I=E2=80=99ll ke= ep it short.=20 Thank you to everyone that supported me along the way, whether you pre-orde= red the book, replied to an email, or forwarded one of my emails to a frien= d. Thank you.=20 To show my thanks, I wrote a janky python script to pull out the first name= and last initial of all the folks that replied with a helpful comment and = I=E2=80=99ve added your name to the end of the book. The cutoff date to sen= d to the printers was sometime back in April or May so apologies if you did= n=E2=80=99t make the cut, I=E2=80=99ll get you if I do another one.=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/4f47731e-fe2f-4= cc6-9717-e6d13fbaea79/image.png?t=3D1761863610) Caption:=20 I started this newsletter to hone my writing skills and build up an audienc= e for the book but I kept doing it because of all of you who replied to say= that an email had helped them get through a tough time or encouraged you t= o give it another try.=20 I=E2=80=99m planning on doing a follow up post on the economics of writing = a book once I have better sales date. But, if you=E2=80=99re curious, we en= ded with ~260 pre-orders in the US and Canada. They don=E2=80=99t share int= ernational numbers until after the launch but I know there are a large numb= er of you. A total of 883 books =E2=80=9Cshipped to market=E2=80=9D but I h= ave no idea what that means. I=E2=80=99m told I=E2=80=99ll have proper sale= s numbers by next Friday so it might be a few weeks before I finish the ful= l write up.=20 So here=E2=80=99s to you. If you=E2=80=99re a founder, I wrote this book fo= r you. I hope it helps you as much as the writing process helped me.=20 Cheers. I=E2=80=99m going to go pour myself a celebratory beer*.=20 Collin=20 PS - *I=E2=80=99m writing this Thursday night, just in case you thought I w= as going to start drinking at 10am.=20 PPS - a huge thank you to the folks that have submitted reviews already. He= re are a few that I=E2=80=99ve seen so far:=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c8c5e305-6886-4= 0f8-b7e9-5ffcbfbd9f3a/CleanShot_2025-10-30_at_15.26.11.png?t=3D1761863185) Caption:=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/45c62aaf-6c25-4= 191-b408-1a9a56fd30ba/CleanShot_2025-10-30_at_15.25.32.png?t=3D1761863145) Caption:=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/db1d30ab-b152-4= 0f7-a59c-cd4c19a068e1/CleanShot_2025-10-30_at_15.24.25.png?t=3D1761863119) Caption:=20 PPPS - Mine showed up late Tuesday night, despite me being the first to ord= er it. I thought that was at least a little rude =F0=9F=98=82=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/96629c0b-60ab-4= ab3-84bf-3c44c15dd4a0/image.png?t=3D1761863493) Caption:=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://foundersedition.co/p/thank-you --aab82ea3d7f258886a261c83c9927a385822494193747c4fb31549ea7fa6 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 Thank you.
<= td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px 0px 0px;bo= rder-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;ba= ckground-color:#FFFFFF;" class=3D"c">
<= tr><= /tr><= td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;padding-lef= t:15px;padding-right:15px;padding-top:20px; " class=3D"dd">

October= 31, 2025   |   Read Online

Thank you.

3D"share
 
3D"share
 
3D"share
 
3D"share
3D""

Hel= lo Andrew,

Launching= a book is weird.

The= re=E2=80=99s no gong that rings, no website to go live, no cheering crowd. = It was a normal day that started and ended just like any other Tuesday. I w= as hoping to at least end the day with some new superpower but alas, I=E2= =80=99m still a regular human. Except now I=E2=80=99ve published a <= span style=3D"color:rgb(44, 62, 80);">book, which is pretty neat.

I=E2=80=99ve been pushing pretty hard to get the word out as much a= s I can and don=E2=80=99t have anything interesting to say today so I=E2=80= =99ll keep it short.

T= hank you to everyone that supported me along the way, whether you pre-order= ed the book, replied to an email, or forwarded one of my emails to a friend= . Thank you.

To show m= y thanks, I wrote a janky python script to pull out the first name and last= initial of all the folks that replied with a helpful comment and I=E2=80= =99ve added your name to the end of the book. The cutoff date to send to th= e printers was sometime back in April or May so apologies if you didn=E2=80= =99t make the cut, I=E2=80=99ll get you if I do another one.

3D""

I started this newsletter to hone my writing = skills and build up an audience for the book but I kept doing it because of= all of you who replied to say that an email had helped them get through a = tough time or encouraged you to give it another try.

I=E2=80=99m planning on doing a follow up po= st on the economics of writing a book once I have better sales date. But, i= f you=E2=80=99re curious, we ended with ~260 pre-orders in the US and Canad= a. They don=E2=80=99t share international numbers until after the launch bu= t I know there are a large number of you. A total of 883 books =E2=80=9Cshi= pped to market=E2=80=9D but I have no idea what that means. I=E2=80=99m tol= d I=E2=80=99ll have proper sales numbers by next Friday so it might be a fe= w weeks before I finish the full write up.

So here=E2=80=99s to you. If you=E2=80=99re a founder,= I wrote this book for you. I hope it helps you as much as the writing proc= ess helped me.

Cheers.= I=E2=80=99m going to go pour myself a celebratory beer*.

Collin

PS - *I=E2=80=99m writing this Thursday night, just in= case you thought I was going to start drinking at 10am.

PPS - a huge thank you to the folks that= have submitted reviews already. Here are a few that I=E2=80=99ve seen so f= ar:

3D""
<= img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format= =3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/45c62aaf-6c25-41= 91-b408-1a9a56fd30ba/CleanShot_2025-10-30_at_15.25.32.png?t=3D1761863145" a= lt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" b= order=3D"0"/>
3D""

PPPS - Mine showed up late Tues= day night, despite me being the first to order it. I thought that was at le= ast a little rude =F0=9F=98=82=C2=A0

=
3D""
3D"yt"<= /td>3D"in"=
 

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