Envelope-to: andrew@sterlingcal.com
Delivery-date: Fri, 18 Jul 2025 12:04:24 -0500
Content-Type: multipart/alternative; boundary=6ee9a7390d07f6b5326708e0d743f93fe1929a216751d46b7829794bbaf1
Date: Fri, 18 Jul 2025 17:04:10 +0000 (UTC)
From: Collin Stewart <predictablerevenue-newsletter@mail.beehiiv.com>
Mime-Version: 1.0
Message-ID: <GdCxHN73QeScEJI_b_qTyQ@geopod-ismtpd-4>
Subject: Enjoy Today, Not Tomorrow
Reply-To: Collin Stewart <collin@predictablerevenue.com>
Feedback-ID: 
 =?us-ascii?Q?5e508fcf-62c1-4e23-b87d-1573224a6c5d=3Anewsletter=3A3c5b97ff-00a9-?=
 =?us-ascii?Q?4acc-916d-c137bca24b1d=3A23270855726497d?=
sId: 3c5b97ff-00a9-4acc-916d-c137bca24b1d
To: "andrew@sterlingcal.com" <andrew@sterlingcal.com>

--6ee9a7390d07f6b5326708e0d743f93fe1929a216751d46b7829794bbaf1
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain; charset=utf-8
Mime-Version: 1.0

Hello Andrew,=20

**_Book update:_**_ Pre-sales have been coming in steadily and I wanted to =
find a way to say thanks, so today I'm launching The Pre-Sale Club - a mont=
hly call where anyone who pre-ordered my book can show up and I'll help you=
 diagnose and solve problems related to revenue or product market fit. _

_Our next club meet is Friday __**August 8th**__ @ 930am PT. __[Pre-order t=
he book here](https://www.amazon.com/Terrifying-Art-Finding-Customers-Sleep=
-Deprived/dp/1774586134)__ and forward me the proof of purchase to get your=
 invite. No skill testing question required._

_Today=E2=80=99s newsletter is a message that might be more for me than it =
is for you - but thanks for being here. I also recorded it for _[_youtube_]=
(https://youtu.be/o-QBUSWnN6o?feature=3Dshared)_ (~6 mins) if you prefer th=
at medium._

**The "This Will Be Easier When" Trap**

I've been catching myself saying this phrase more and more: "This will be e=
asier when..."

It doesn't matter what comes after "when" - there's always going to be anot=
her hurdle, another milestone, another moment we're waiting for. I remember=
 a moment from a few years into building voltageCRM when I was walking thro=
ugh a grocery store parking lot. I spotted a beautiful white 911 and though=
t, "Man, life will be good when I have enough money for a car like that."

The little dopamine hit was immediate. I could see the scenario clearly - m=
e driving that gorgeous car, wind in my hair, feeling like I'd finally "mad=
e it." For a moment, that future felt more real and more appealing than my =
actual present.

Here's the thing: nearly ten years later, I still don't have that 911. But =
you know what? My life isn't bad without it. In fact, it's pretty damn good=
. And this realization - that I was already living a life worth enjoying ba=
ck then - that's what hit me recently. That version of myself was so focuse=
d on what he didn't have that he couldn't see what he did have.

**The Dopamine Hit of Future Fantasy**

Those little mental escapes - imagining how great things will be "when" - g=
ive us dopamine hits for things that may never exist. Worse, they distract =
us from the reality we're living in right now. We're living in future fanta=
sy instead of living in the now.

I notice this happening everywhere in my life:

* At the company: "The company will be so much easier when we hit X revenue=
 milestone"

* At home: "Life will be better when the kids can do X"

* Personal goals: "I'll be happy when I lose these 20 pounds"

The pattern is always the same. We're constantly deferring our satisfaction=
, our contentment, our sense of accomplishment to some future state that fe=
els just out of reach.

But here's what I realized about my seven-year-old twins: they're great rig=
ht now. Yeah, they're intense. Yeah, it's chaos. But they're also hilarious=
, curious, and full of life in a way that won't exist when they're older. B=
y constantly telling myself life will be easier later, I'm ignoring the pre=
sent chaos and joy they bring today. I'm missing out on the good because I=
=E2=80=99m thinking about the future.=C2=A0

**You Are Exactly Where You Should Be**

A few years ago, when I was trying to lose weight, a friend told me somethi=
ng that completely shifted my perspective: "You weigh exactly as much as yo=
u should."

At first, I was offended. I was overweight and unhappy about it. But then t=
hey explained what they meant: given my eating habits, my exercise routine,=
 my sleep patterns, and my stress levels, my body was doing the math perfec=
tly. This was the inevitable result of my inputs.

If I wanted different results, I needed to change the inputs. No excuses. N=
o victim mentality. No "it's not fair" or "I have bad genetics." Just bruta=
l honesty about cause and effect.

About a year after that conversation, I had a similar realization about our=
 company. We were struggling with revenue, and I was frustrated with where =
we were. But then it hit me: we were exactly where we should be given our i=
nputs. The number of leads we generated, the quality of our sales process, =
the type of customers we targeted, the service we delivered - we had earned=
 exactly the results we were getting.

The same principle applies to everything. Today is either the reward or pun=
ishment for everything you've done leading up to this moment. That's brutal=
, but it's also freeing. There are no more excuses, no more "things will be=
 better when..." It's radical acceptance of where you are today.

If you want different results, you need to change the inputs. It's that sim=
ple and that hard.

**Why This Matters for Founders**

As founders, leaders, CEOs, and parents, so much of our job is simply to sh=
ow up - and show up well. Mentally balanced. Ready to make good decisions.

Because here's the reality: no matter how much planning you do, no matter h=
ow many brilliant strategies you come up with, success or failure often com=
es down to the quality of your decision-making in critical moments. And you=
 can't make good decisions if you're rattled, frustrated, or hanging onto y=
esterday's problems.

I think it was Seneca who talked about one of the core principles of stoici=
sm: willingly accept what is outside your control. I've probably said that =
to myself thousands of times, because if I want to show up balanced and rea=
dy to make good decisions today, I can't be hanging onto what happened yest=
erday.

I can't be pissed off about what someone said, or what one kid did to the o=
ther, or the deal that fell through, or the hire that didn't work out. If I=
 show up angry and on tilt, I'm not going to make good decisions. I'm not g=
oing to be mentally balanced. I'm not going to be the shock absorber my tea=
m needs.

And I'm definitely not going to get the company to a different place if I c=
an=E2=80=99t see today clearly.

**Finding Hills=C2=A0**

I was thinking about this during a bike ride this morning. I used to hate r=
iding up hills - they were exhausting and frustrating. But now, if I don't =
have a hill on my ride, it feels meaningless. It's not as fun.

Maybe there's something weird about me that I like climbing hills. But I do=
n't think so. I think there's something weird about all of us as founders -=
 we're here because doing something hard is interesting. We chose the diffi=
cult path because that's where the growth happens.

The struggle isn't something to endure until we reach the top. The struggle=
 is the point. It's what makes the journey worthwhile.

**The Bottom Line**

If you're happy with what you have right now, you'll be happy. If you're un=
happy because you don't have that white 911 (or whatever your version is), =
you're making yourself miserable - and you're probably already in a pretty =
good situation.

Think about it this way: ten years from now, you're going to look back at t=
he current version of yourself and think, "That person didn't know what the=
y had." Don't wait ten years to appreciate what you're building today.

The hard thing you're doing right now? That's the point. We're founders bec=
ause doing something difficult is interesting. The hills make the bike ride=
 worth it.

Your company, your team, your family, your life - they're all pretty great =
right now. Do you want to make them better in the future? Absolutely. But t=
hat doesn't mean right now is lacking.

Enjoy today. Not tomorrow.

_Thanks for reading. If you enjoyed this, forward it to a founder friend wh=
o might need to hear it._

Collin=C2=A0

PS - I=E2=80=99ve created a library of the =E2=80=98core docs=E2=80=99 I us=
e to run Predictable Revenue - would sharing those resources be enough of a=
n incentive to get you to [pre-order the book](https://www.amazon.com/Terri=
fying-Art-Finding-Customers-Sleep-Deprived/dp/1774586134)?


=E2=80=94=E2=80=94=E2=80=94

You are reading a plain text version of this post. For the best experience,=
 copy and paste this link in your browser to view the post online:
https://foundersedition.co/p/enjoy-today-not-tomorrow

--6ee9a7390d07f6b5326708e0d743f93fe1929a216751d46b7829794bbaf1
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset=utf-8
Mime-Version: 1.0

<!DOCTYPE html><html lang=3D"en" xmlns=3D"http://www.w3.org/1999/xhtml" xml=
ns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-microsoft-com=
:office:office" style=3D"font-size:16px;"><head></head><head><meta charset=
=3D"utf-8"/><!--[if !mso]><!--><meta http-equiv=3D"X-UA-Compatible" content=
=3D"IE=3Dedge"/><!--<![endif]--><meta name=3D"viewport" content=3D"width=3D=
device-width,initial-scale=3D1"/><meta name=3D"x-apple-disable-message-refo=
rmatting"/><meta name=3D"format-detection" content=3D"telephone=3Dno,addres=
s=3Dno,email=3Dno,date=3Dno,url=3Dno"/><meta name=3D"color-scheme" content=
=3D"light"/><meta name=3D"supported-color-schemes" content=3D"light"/><titl=
e>Enjoy Today, Not Tomorrow</title><!--[if mso]><xml><o:OfficeDocumentSetti=
ngs><o:AllowPNG/><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSet=
tings></xml><![endif]--><style>
  :root { color-scheme: light; supported-color-schemes: light; }
  body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-ad=
just: 100% !important; -webkit-transform: scale(1) !important; -webkit-text=
-size-adjust: 100% !important; -webkit-font-smoothing: antialiased !importa=
nt; }
  .body { word-wrap: normal; word-spacing:normal; }
  table.mso { width: 100%; border-collapse: collapse; padding: 0; table-lay=
out: fixed; }
  img { border: 0; outline: none; }
  table {  mso-table-lspace: 0px; mso-table-rspace: 0px; }
  td, a, span {  mso-line-height-rule: exactly; }
  #root [x-apple-data-detectors=3Dtrue],
  a[x-apple-data-detectors=3Dtrue],
  #MessageViewBody a { color: inherit !important; text-decoration: inherit =
!important; font-size: inherit !important; font-family: inherit !important;=
 font-weight: inherit !important; line-height: inherit !important; }
  span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 !im=
portant; }
  span.MsoHyperlinkFollowed { color: inherit !important; mso-style-priority=
: 99 !important; }
  .a { background-color:#FFFFFF; }
  .b { background-color:#007b8a; }
  .c  { background-color:#FFFFFF; }
  .d { background-color:#b4d9d8; }
  .d2 { background-color:#FFFFFF; }
  .d3 { background-color:#FFFFFF; }
  h1 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h2 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h3 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h4 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h5 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h6 a { text-decoration:none;color:#0079ad;font-style:italic; }
  h1, h1 a, h2, h2 a, h3, h3 a, h4, h4 a, h5, h5 a, h6, h6 a, ul, li, ol, p=
, p a { margin: 0;padding: 0; }
  h1 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:28px;color:#2A2A2A;line-height:42px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h2 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:24px;color:#2A2A2A;line-height:36px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h3 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:20px;color:#2A2A2A;line-height:30px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h4 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:18px;color:#2A2A2A;line-height:27px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h5 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:16px;color:#2A2A2A;line-height:24px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h6 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:14px;color:#2A2A2A;line-height:21px;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  p { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-weight=
:400;color:#2c3e50;font-size:16px;line-height:24px;padding-bottom:12px;padd=
ing-top:12px;mso-margin-top-alt:12px;mso-margin-bottom-alt:12px; }
  p a, .e a, ul a, li a, .h a, .h2 a, .h3 a { word-break:break-word;color:#=
0079ad !important;text-decoration:none;font-style:italic; }
  p a span, .e a span, ul a span, li a span { color: inherit }
  p .bold { font-weight:bold;color:#2c3e50; }
  p span[style*=3D"font-size"] { line-height: 1.6; }
  .f p { font-size:12px;line-height:15px;color:#2c3e50;padding:0; }
  .f p a { color:#2c3e50 !important; }
  .g p { font-family:'Helvetica',Arial,sans-serif;font-size:14px;line-heigh=
t:20px;font-weight:normal;margin:0; }
  .g p a  { text-decoration: underline; }
  .i p { font-family:'Helvetica',Arial,sans-serif;line-height:23px;font-siz=
e:15px;color:#2D2D2D; }
  .i p a { color:#2D2D2D !important; }
  .i2 p { font-family:'Helvetica',Arial,sans-serif;line-height:23px;font-si=
ze:15px;color:#2D2D2D; }
  .i2 p a { color:#2D2D2D !important; }
  .i3 p { font-family:'Helvetica',Arial,sans-serif;line-height:43px;font-si=
ze:24px;color:#2D2D2D; }
  .i3 p a { color:#2D2D2D !important; }
  .h p a { color:#595959 !important; }
  .h2 p a { color:#595959 !important; }
  .h3 p a { color:#595959 !important; }
  .f p a, .i p a, .i2 p a, .i3 p a, .h p a, .h2 p a, .h3 p a { text-decorat=
ion:underline; }
  .j { border-top:3px solid #b4d9d8; }
  .k p { padding-left:15px;padding-bottom:0px;padding-top:6px;mso-margin-to=
p-alt:6px;mso-margin-bottom-alt:0px;mso-margin-left-alt:15px; }
  .o { background-color:#FFFFFF;border:1px solid #F1F1F1;border-radius:5px;=
 }
  .o p { font-family:'Helvetica',Arial,sans-serif;padding:0px;margin:0px; }
  .l p,
  .l p a, .l a { font-size:14px;line-height:20px;font-weight: bold;color:#2=
D2D2D;padding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .m p,
  .m p a { font-size:13px;line-height:18px;font-weight:400;color:#2D2D2D;pa=
dding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .n p,
  .n p a { font-size:12px;line-height:17px;font-weight:400;color:#2D2D2D;pa=
dding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .p { background-color:#FFFFFF;max-width:520px;border:1px solid #E1E8ED;bo=
rder:1px solid rgba(80, 80, 80, 0.3);border-radius:5px; }
  .q { font-size:16px;font-family:Helvetica,Roboto,Calibri,sans-serif !impo=
rtant;border:1px solid #e1e8ed;border:1px solid rgba(80, 80, 80, 0.3);borde=
r-radius:10px;background-color:#FFFFFF; }
  .q p { font-size:16px;font-family:system-ui,Helvetica,Roboto,Calibri,sans=
-serif !important;color:#222222;padding:4px 0; }
  .r { border:1px solid #E1E8ED !important;border-radius:5px; }
  .s p { font-size: 14px; line-height: 17px; font-weight: 400; color: #6978=
82; text-decoration: none; }
  .t p { font-family:'Helvetica',Arial,sans-serif;font-size:12px;line-heigh=
t:18px;font-weight:400;color:#000000;font-style:italic;padding:4px 0px 0px;=
 }
  .v { border-radius:10px;border:solid 0px #f5bf83;background-color:#f5bf83=
;font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;color:#FFFFFF; }
  .v a { text-decoration:none;display:block;color:#FFFFFF; }
  .w p { font-size:12px;line-height:15px;font-weight:400;color:#FFFFFF; }
  .w p a { text-decoration: underline !important;color:#FFFFFF !important; =
}
  ul { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;margin:0px=
 0px 0px 25px !important;padding:0px !important;color:#5e5e5e;line-height:2=
4px;list-style:disc;font-size:16px; }
  ul > li { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;margi=
n:10px 0px 0px 0px !important;padding: 0px 0px 0px 0px !important; color: #=
5e5e5e; list-style:disc; }
  ol { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;margin: 0p=
x 0px 0px 25px !important;padding:0px !important;color:#5e5e5e;line-height:=
24px;list-style:decimal;font-size:16px; }
  ol > li { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;margi=
n:10px 0px 0px 0px !important;padding: 0px 0px 0px 0px !important; color: #=
5e5e5e; list-style:decimal; }
  .e h3,
  .e p,
  .e span { padding-bottom:0px;padding-top:0px;mso-margin-top-alt:0px;mso-m=
argin-bottom-alt:0px; }
  .e span,
  .e li { font-family:'Montserrat','DejaVu Sans',Verdana,sans-serif;font-si=
ze:16px;color:#2c3e50;line-height:24px; }
  .rec { font-family:  ui-sans-serif, system-ui, -apple-system, BlinkMacSys=
temFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-ser=
if, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color E=
moji" !important; }
  .rec__button:hover { background-color: #f9fafb !important; }
  .copyright a {color: inherit !important; text-decoration: none !important=
; font-size: inherit !important; font-family: inherit !important; font-weig=
ht: inherit !important; line-height: inherit !important;}
  .txt_social p { padding: 0; word-break: break-all; }
  .table, .table-c, .table-h { border: 1px solid #C0C0C0; }
  .table-c { padding:5px; background-color:#FFFFFF; }
  .table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !im=
portant;overflow-wrap: break-word; }
  .table-h { padding:5px; background-color:#F1F1F1; }
  .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',T=
ahoma,sans-serif !important;overflow-wrap: break-word; }
  @media only screen and (max-width:667px) {
    .aa, .w100pc { width: 100% !important; }
    .bb img { width: 100% !important; height: auto !important; max-width: n=
one !important; }
    .cc { padding: 0px 8px !important; }
    .ee { padding-top:10px !important;padding-bottom:10px !important; }
    .ff ul, .ff ol { margin: 0px 0px 0px 10px !important;padding: 0px !impo=
rtant; }
    .ff li { margin:10px 0px 0px 10px !important; }
    .r {height:140px !important;}
    .s p { font-size:13px !important;line-height:15px !important; }
    .mob-hide {display:none !important;}
    .mob-show {display: block !important; width: auto !important; overflow:=
 visible !important; float: none !important; max-height: inherit !important=
; line-height: inherit !important;}
    .mob-stack {width:100% !important;display:block !important;}
    .mob-w-full {width:100% !important;}
    .mob-block {display:block !important;}
    .embed-img {padding:0px 0px 12px 0px !important;}
    .socialShare {padding-top:15px !important;}
    .rec { padding-left:15px!important;padding-right:15px!important; }
    .bodyWrapper { padding:10px 4px 10px 4px !important; }
    .social-mobile {float:left !important;margin-top:10px !important;}
  }
  @media screen and (max-width: 480px) {
    u + .a .gg { width: 100% !important; width: 100vw !important; }
    .tok-heart { padding-top:75% !important; }
    .tok-play { padding-top: 250px !important; }
  }
  @media screen and (max-width: 320px) {
    .tok-heart { padding-top:65% !important; }
  }
  .u { border: 1px solid #CACACA !important; border-radius: 2px !important;=
 background-color: #ffffff !important; padding: 0px 13px 0px 13px !importan=
t; font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Se=
goe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;fon=
t-size: 12px !important; color: #767676 !important; }
  .u a { text-decoration: none; display: block !important; color: #767676 !=
important; margin: 0px !important; }
  .u span, .u img { color: #767676 !important;margin:0px !important; max-he=
ight:32px !important;background-color:#ffffff !important; }
</style><!--[if mso]><style type=3D"text/css">
    h1, h2, h3, h4, h5, h6 {font-family: Arial, sans-serif !important;}
    body, table, td, p, a, span {font-family: Arial, sans-serif !important;=
}
    sup { font-size: 100% !important;vertical-align: .5em !important;mso-te=
xt-raise: -1.5% !important;line-height: 0 !important; }
    ul { margin-left:0px !important; margin-right:10px !important; margin-t=
op:20px !important; margin-bottom:20px !important; }
    ul li { margin-left: 0px !important; mso-special-format: decimal; }
    ol { margin-left:0px !important; margin-right:10px !important; margin-t=
op:20px !important; margin-bottom:20px !important; }
    ol li { margin-left: 0px !important; mso-special-format: decimal; }
    li.listItem { margin-left:15px !important; margin-top:0px !important; }
    .paddingDesktop { padding: 10px 0 !important; }
    .edm_outlooklist { margin-left: -20px !important; }
    .embedImage { display:none !important; }
</style><![endif]--><style>
        @font-face {
          font-family: 'Montserrat';
          font-style: normal;
          font-weight: 400;
          font-display: swap;
          src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUSjIg1_i6t=
8kCHKm459WlhyyTh89Y.woff2') format('woff2');
        }

        @font-face {
          font-family: 'Montserrat';
          font-style: italic;
          font-weight: 400;
          font-display: swap;
          src: url('https://fonts.gstatic.com/s/montserrat/v24/JTUQjIg1_i6t=
8kCHKm459WxRyS7m0dR9pA.woff2') format('woff2');
        }
</style></head><body class=3D"a" style=3D"margin:0px auto;padding:0px;word-=
wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role=3D"art=
icle" aria-roledescription=3D"email" aria-label=3D"email_name" lang=3D"en" =
style=3D"font-size:1rem"><table role=3D"none" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=3D"gg"><tr><td al=
ign=3D"center" valign=3D"top"><table role=3D"none" width=3D"670" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"width:670px;ta=
ble-layout:fixed;"><tr><td class=3D"bodyWrapper" align=3D"center" valign=3D=
"top" style=3D"padding:10px 5px 10px 5px;"><table role=3D"none" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><=
td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px 0px 0px;bo=
rder-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;ba=
ckground-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=3D"100%" bo=
rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr id=3D"h=
eader"><td style=3D"padding:15px 15px 0px 15px;"><div style=3D"padding-top:=
0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table role=3D=
"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig=
n=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top"><p> July 18=
, 2025 &nbsp; | &nbsp; <a href=3D"https://link.mail.beehiiv.com/ss/c/u001.r=
7o6LfRLXwQ-3g4cvdmKtd8SJB4D4z2stBRrWAMoYsjwb0EjV7BCybE3Gig1IrzIIeR4wylWEoFt=
sS2EAyVenyun9-pILczsTMc_lFzJIPS1bsK9Kuh74G2mgH9NyCtaROHd3dhaBDFf4qG1JaQLVze=
N5aTVgb7Q5oyAwNfflV_0qN4aNfZ0LBO92kVjCnp_yFziq24gAidS0C1QzWDh-Ua44DgSgOoy2F=
CAs_htRP2sHeGchMwvRo0_KdGW0iRbYcn_Uf5Ag-GF4GwfKmEECp9Aeq1OIZmWNEjorloSIqaTR=
98eM7XeAZUz4b7SjiOnaFgWz9nEXumkzClEA4qY5TVSDpuT3PbitLXQg_guJwRjUn-r9duY2MT1=
WX2uywiEPKyuQ4PtoR5iaNJiRiCB0FhB9Ml5hv-ZauNIwlWKF964DRgqIGfbC0cIX4N6gvJkx8D=
OvUHljVfMWkcgKLPXVEeAdbq0wAXmn1REKWG8rS6GpUZBgAvTdUSZ-mlwwrUaarObAQIS9IT2pj=
ojxN0Z_o_Yj3uYr1Zrd3W-FPCcMv2edGs979jPn3GiK3W8QHTXYfTIS1AYYGHd2axQIO9Ho4Qty=
Ct_Yi43o8bzZo9DMhBQmo4NYiXWA7b1bYptfqWb1BjXgYfBnnf6Kh9I3y4JCwLGbraLDkHAMCMd=
hdOs_Y0GA4EypRsQjajP8proMYB2YNmU_LL8yvZT5QZEyz3kW4TtQtb8_tIfDV282HqWr8m0RZA=
gMpEMMDph74S9J91VJD1MknRBWqxU6hW23MWYcA/4ia/aEcF4kqPSLqzNjP0DCauHA/h0/h001.=
tfzyyF1tSOJkeDM824HtMX5d2NKSkGayv2HxpY3C3fo">Read Online</a></p></td></tr><=
tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"padding:15px 0=
;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top"><h1 s=
tyle=3D"text-align:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,s=
ans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-=
height:38px;"> Enjoy Today, Not Tomorrow </h1></td></tr></table></td></tr><=
tr><td align=3D"center" valign=3D"top" class=3D"dd"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td align=3D"left" valign=3D"middle" class=3D"mob-stack"><table rol=
e=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"right"=
 class=3D"social-mobile"><tr><td align=3D"left" valign=3D"middle"><table ro=
le=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"=
 style=3D"width:100%"><tr><td align=3D"center" valign=3D"middle"><a href=3D=
"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpmxH7-WTt-1gCht=
TcndEMyBoSwgSdDaOALV1MAeTHOBSUWCqEjdMxJtRDlZvsKnAu88fuP77Fa517iEnn6h_MBezLV=
v-jQiNPYoioy09vC9GtT65HG67oj07avZtNr7JXTq-hl8I-Ln1WmXL1AgU1sx4HyatsftqeDbvE=
11v8r4omu45Trb8K9l9ojyeuxAuPawhkr2pdTbu5etxecWMeVv0WlWclL_0yy2bBFi5DcmBrjir=
-bLNVDCD2MJrLfH63Bu_nO5ktbL56GduAGIqQpMwQ8LRtyB6Eoo6vuF_og_RZvJ-TWN7MXV6V2i=
pO5CxkUA/4ia/aEcF4kqPSLqzNjP0DCauHA/h1/h001.WdtXAIlv9slpoXsne9iPYQQxHoBv_gC=
5brOtKhcBelY" style=3D"text-decoration:none; display:block;"><table role=3D=
"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><t=
r><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB=
; border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=
=3D"display:block; width:100%; height:100%; max-width:18px; max-height:18px=
; object-fit: contain;" alt=3D"share on facebook" width=3D"18" border=3D"0"=
 src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Da=
uto,onerror=3Dredirect,quality=3D80/static_assets/header/facebook.png"/></t=
d></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td=
 align=3D"center" valign=3D"middle"><a href=3D"https://link.mail.beehiiv.co=
m/ss/c/u001.eT_HH9j2kUx6jXW0PHemwzOjQOpuqUKCn7LAbiCzlo1oxUN44u16xvalV9lCzdH=
Nf-2oVWwF8nFIujoz8Z4ultPayspV7EV3WtW764jIYdH3eLN_xwVxF_dYEjaPot4BH6DI38HE_0=
Trlj_x4HRKBEVM-trP7C3E81ZmtuNC9sju724PzeECAv0TtLXx3xFj0H-UDqQGZMDkjQIyNbGnY=
tu0q6Ah54q6Rk6o9WhEUXsvsJYcYE4mo_tr5HJzZCboS6Cf_ZGFNRrLp6Qg7xuVp_7tLgTHMSZw=
bmW0jk4bZoKovA5mE16tvUuAAyGIXv0k8AnqzDtevgS0_IuNzUeomA/4ia/aEcF4kqPSLqzNjP0=
DCauHA/h2/h001.0wGusV0EW9CGCI_OvKOmbpucnAB62f8dspIYf937KmI" style=3D"text-d=
ecoration:none; display:block;"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=
=3D"middle" style=3D"border: 1px solid #E5E7EB; border-radius: 100%; width:=
 18px; height: 18px; padding: 8px;"><img style=3D"display:block; width:100%=
; height:100%; max-width:18px; max-height:18px; object-fit: contain;" alt=
=3D"share on twitter" width=3D"18" height=3D"18" border=3D"0" src=3D"https:=
//media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3D=
redirect,quality=3D80/static_assets/header/x.png"/></td></tr></table></a></=
td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td align=3D"center" val=
ign=3D"middle"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcR=
LZ5W6M0bzLpm9U9S1JYcj8zH88ooT01vXOKGqw1BJYJi8XJOykB3s2LWl1rCZfKcz3DAnKFS5Ac=
tNz6yZIhzmMblfyjAusUfx2yFMXq0hzu55g2-NdGMZESSrl02nPoNx58TYgKRIeKisljbaZ1n60=
h6A4h3ZgHvTV7oxWqMAf7Kcp5AhQJgGseecUvZhDQP8JMhlyHEiTuSpVMz1Nq_y2DIqVoINYgU2=
gO2jAc-iZefxexN-PmFLcWcK6Gh1wPRLtlSGUc0fWZgmqRLq4SOXmkrp8hv5_TcmQWVn4JmXa10=
sbpqMPPc1N4y-HgJw6IM5wpdoEjoNBqQw/4ia/aEcF4kqPSLqzNjP0DCauHA/h3/h001.pNIY_P=
bJRr2QBPG-0_4ZTX0azAnW429e8C2f_2qNZZk" style=3D"text-decoration:none; displ=
ay:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D=
"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px;=
 padding: 8px;"><img style=3D"display:block; width:100%; height:100%; max-w=
idth:18px; max-height:18px; object-fit: contain;" alt=3D"share on threads" =
width=3D"18" height=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cd=
n-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/=
static_assets/header/threads.png"/></td></tr></table></a></td><td width=3D"=
8" style=3D"width:8px;">&nbsp;</td><td align=3D"center" valign=3D"middle"><=
a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpm5Vso=
l3-4mO68bGpSvtYIyCFMPHZM3NHfCQCEvGpU3U82219i03ZXpcWbsDp4yL-p4wFphx3jgPGkl4R=
GiC6osrPmeON1utPuYLqtNp-cn74IDBFK8nJhdqf1ZRrgJJMd4WLrrdm3mgCkHJyQT-9Q-Ho_B_=
w0Gca8a7pWl2jT-4GG-Q6MMCM9iZ-Xr_OdP-xvODEfhfWqcSUgi9oZEjPdNO8o-mDtXtPXQDJ82=
9ZenDge6O-OsRItuwsy72SKDhhxEcZpoyrp_F9F99GTAcIFDdIIEqa9B3ZPR1gqtdoUXzDKPW3N=
lSAz6oPjunMqCpUoPmUqrGo0CvG3Mle88eKEBE/4ia/aEcF4kqPSLqzNjP0DCauHA/h4/h001.B=
u9eSqLlphLIPzOh_kQOQT-h-2fdKsXUZCmUg3XHHbY" style=3D"text-decoration:none; =
display:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" styl=
e=3D"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 1=
8px; padding: 8px;"><img style=3D"display:block; width:100%; height:100%; m=
ax-width:18px; max-height:18px; object-fit: contain;" alt=3D"share on linke=
din" width=3D"18" height=3D"18" border=3D"0" src=3D"https://media.beehiiv.c=
om/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
=3D80/static_assets/header/linkedin.png"/></td></tr></table></a></td></tr><=
/table></td></tr></table></td></tr></table></td></tr><tr><td style=3D"heigh=
t:0px;width:0px;"><div style=3D"height:1px;" data-open-tracking=3D"true"> <=
img src=3D"https://link.mail.beehiiv.com/ss/o/u001.QDl44NxZBc1mRkS74rGpGQ/4=
ia/aEcF4kqPSLqzNjP0DCauHA/ho.gif" alt=3D"" width=3D"1" height=3D"1" border=
=3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 !=
important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0=
 !important;margin-left:0 !important;padding-top:0 !important;padding-botto=
m:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </d=
iv></td></tr></table></div></td></tr><tr id=3D"content-blocks"><td class=3D=
"email-card-body" align=3D"center" valign=3D"top" style=3D"padding-bottom:1=
5px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" ce=
llpadding=3D"0" align=3D"center"><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">Hello And=
rew, </span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);"><b><i>Book update=
:</i></b></span><span style=3D"color:rgb(44, 62, 80);"><i> Pre-sales have b=
een coming in steadily and I wanted to find a way to say thanks, so today I=
&#39;m launching The Pre-Sale Club - a monthly call where anyone who pre-or=
dered my book can show up and I&#39;ll help you diagnose and solve problems=
 related to revenue or product market fit. </i></span></p></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D=
"color:rgb(44, 62, 80);"><i>Our next club meet is Friday </i></span><span s=
tyle=3D"color:rgb(44, 62, 80);"><i><b>August 8th</b></i></span><span style=
=3D"color:rgb(44, 62, 80);"><i> @ 930am PT. </i></span><span style=3D"color=
:rgb(44, 62, 80);"><i><a class=3D"link" href=3D"https://link.mail.beehiiv.c=
om/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpmzKZu4CMZ-4VPqYNLlg6yrGxR2XQhddm9dZyX6mpnT=
Oell2BYjET-Y8l9HDSfj1AJQh-u__Ozm5nzjGP54xQkGt8BkBwNf31D79F3CPl6rqE0csmgiDjA=
Qi8JfWYU1YHq8qLIL3rukeIoNRtPc66neihCiQ-9xchQDhpEmGm0BdyMqfSdCB0pNAQROQAd_1n=
e62QKC5v6Lu55XfLRY8KZklY12bWPTGpRD3opF51R7Nqnygwxq2QaEnVv80QEz8uDt6-CeLhjRG=
mEfjc64MbbYaVuXjgzfpF19FE2NxLInrk/4ia/aEcF4kqPSLqzNjP0DCauHA/h5/h001.S1XmJp=
DHs1PZ_qrAN8UWagQPt-QBJjihJoQEAWFUEd4" target=3D"_blank" rel=3D"noopener no=
referrer nofollow"><span>Pre-order the book here</span></a></i></span><span=
 style=3D"color:rgb(44, 62, 80);"><i> and forward me the proof of purchase =
to get your invite. No skill testing question required.</i></span></p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><s=
pan style=3D"color:rgb(44, 62, 80);"><i>Today=E2=80=99s newsletter is a mes=
sage that might be more for me than it is for you - but thanks for being he=
re. I also recorded it for </i></span><span style=3D"color:rgb(44, 62, 80);=
"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.Y4NnchB=
4zzf2CbKlcA7MEdTB02sKWL81ZLl1_Lm_03D9M6G2Ps7iDN0upmcktTGw9gMlfs0Ilmh_Nv-HCg=
7Kc8zj5eXmiIv7BOnrg-_ds51kNguT4M4FBOBLmgEqA6uVEGEJjmTIHvJrz3uCuPTfHgtVYkPwY=
H1dMoWRnvAfr-wl05Zsmbc_f4xFpf-LVatfxlQuYBM480yIiPG5uByQ5jEs9t_kY6JmfDz4RSdx=
4C2iEJUF8iBiUi_O9QNmlARm/4ia/aEcF4kqPSLqzNjP0DCauHA/h6/h001.jpKdapGgiFKA2TG=
XQJNW-c8zPqmpMLTjJVGjbWstnkY" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span><i>youtube</i></span></a></span><span style=3D"color:rgb(44=
, 62, 80);"><i> (~6 mins) if you prefer that medium.</i></span></p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span=
 style=3D"color:rgb(44, 62, 80);font-weight:700;"><b>The &quot;This Will Be=
 Easier When&quot; Trap</b></span></p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, =
80);">I&#39;ve been catching myself saying this phrase more and more: &quot=
;This will be easier when...&quot;</span></p></td></tr><tr><td class=3D"dd"=
 align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-=
word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44=
, 62, 80);">It doesn&#39;t matter what comes after &quot;when&quot; - there=
&#39;s always going to be another hurdle, another milestone, another moment=
 we&#39;re waiting for. I remember a moment from a few years into building =
voltageCRM when I was walking through a grocery store parking lot. I spotte=
d a beautiful white 911 and thought, &quot;Man, life will be good when I ha=
ve enough money for a car like that.&quot;</span></p></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"colo=
r:rgb(44, 62, 80);">The little dopamine hit was immediate. I could see the =
scenario clearly - me driving that gorgeous car, wind in my hair, feeling l=
ike I&#39;d finally &quot;made it.&quot; For a moment, that future felt mor=
e real and more appealing than my actual present.</span></p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(44, 62, 80);">Here&#39;s the thing: nearly ten years later, I=
 still don&#39;t have that 911. But you know what? My life isn&#39;t bad wi=
thout it. In fact, it&#39;s pretty damn good. And this realization - that I=
 was already living a life worth enjoying back then - that&#39;s what hit m=
e recently. That version of myself was so focused on what he didn&#39;t hav=
e that he couldn&#39;t see what he did have.</span></p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"co=
lor:rgb(44, 62, 80);font-weight:700;"><b>The Dopamine Hit of Future Fantasy=
</b></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-he=
ight-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">Those little menta=
l escapes - imagining how great things will be &quot;when&quot; - give us d=
opamine hits for things that may never exist. Worse, they distract us from =
the reality we&#39;re living in right now. We&#39;re living in future fanta=
sy instead of living in the now.</span></p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, =
62, 80);">I notice this happening everywhere in my life:</span></p></td></t=
r><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px=
;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"e=
dm_outlooklist"><ul style=3D"font-weight:normal;list-style-type:disc;margin=
-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;=
"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padd=
ing:0px;text-align:left;word-break:break-word;"><span style=3D"color:rgb(44=
, 62, 80);">At the company: &quot;The company will be so much easier when w=
e hit X revenue milestone&quot;</span></p></li><li class=3D"listItem ultext=
"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-b=
reak:break-word;"><span style=3D"color:rgb(44, 62, 80);">At home: &quot;Lif=
e will be better when the kids can do X&quot;</span></p></li><li class=3D"l=
istItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-ali=
gn:left;word-break:break-word;"><span style=3D"color:rgb(44, 62, 80);">Pers=
onal goals: &quot;I&#39;ll be happy when I lose these 20 pounds&quot;</span=
></p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">The pattern =
is always the same. We&#39;re constantly deferring our satisfaction, our co=
ntentment, our sense of accomplishment to some future state that feels just=
 out of reach.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">But here=
&#39;s what I realized about my seven-year-old twins: they&#39;re great rig=
ht now. Yeah, they&#39;re intense. Yeah, it&#39;s chaos. But they&#39;re al=
so hilarious, curious, and full of life in a way that won&#39;t exist when =
they&#39;re older. By constantly telling myself life will be easier later, =
I&#39;m ignoring the present chaos and joy they bring today. I&#39;m missin=
g out on the good because I=E2=80=99m thinking about the future.=C2=A0</spa=
n></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"><span style=3D"color:rgb(44, 62, 80);font-weight:700;"><b>You Are =
Exactly Where You Should Be</b></span></p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 6=
2, 80);">A few years ago, when I was trying to lose weight, a friend told m=
e something that completely shifted my perspective: &quot;You weigh exactly=
 as much as you should.&quot;</span></p></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62,=
 80);">At first, I was offended. I was overweight and unhappy about it. But=
 then they explained what they meant: given my eating habits, my exercise r=
outine, my sleep patterns, and my stress levels, my body was doing the math=
 perfectly. This was the inevitable result of my inputs.</span></p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span=
 style=3D"color:rgb(44, 62, 80);">If I wanted different results, I needed t=
o change the inputs. No excuses. No victim mentality. No &quot;it&#39;s not=
 fair&quot; or &quot;I have bad genetics.&quot; Just brutal honesty about c=
ause and effect.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">About =
a year after that conversation, I had a similar realization about our compa=
ny. We were struggling with revenue, and I was frustrated with where we wer=
e. But then it hit me: we were exactly where we should be given our inputs.=
 The number of leads we generated, the quality of our sales process, the ty=
pe of customers we targeted, the service we delivered - we had earned exact=
ly the results we were getting.</span></p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 6=
2, 80);">The same principle applies to everything. Today is either the rewa=
rd or punishment for everything you&#39;ve done leading up to this moment. =
That&#39;s brutal, but it&#39;s also freeing. There are no more excuses, no=
 more &quot;things will be better when...&quot; It&#39;s radical acceptance=
 of where you are today.</span></p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);=
">If you want different results, you need to change the inputs. It&#39;s th=
at simple and that hard.</span></p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);=
font-weight:700;"><b>Why This Matters for Founders</b></span></p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span s=
tyle=3D"color:rgb(44, 62, 80);">As founders, leaders, CEOs, and parents, so=
 much of our job is simply to show up - and show up well. Mentally balanced=
. Ready to make good decisions.</span></p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 6=
2, 80);">Because here&#39;s the reality: no matter how much planning you do=
, no matter how many brilliant strategies you come up with, success or fail=
ure often comes down to the quality of your decision-making in critical mom=
ents. And you can&#39;t make good decisions if you&#39;re rattled, frustrat=
ed, or hanging onto yesterday&#39;s problems.</span></p></td></tr><tr><td c=
lass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-b=
reak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"c=
olor:rgb(44, 62, 80);">I think it was Seneca who talked about one of the co=
re principles of stoicism: willingly accept what is outside your control. I=
&#39;ve probably said that to myself thousands of times, because if I want =
to show up balanced and ready to make good decisions today, I can&#39;t be =
hanging onto what happened yesterday.</span></p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb=
(44, 62, 80);">I can&#39;t be pissed off about what someone said, or what o=
ne kid did to the other, or the deal that fell through, or the hire that di=
dn&#39;t work out. If I show up angry and on tilt, I&#39;m not going to mak=
e good decisions. I&#39;m not going to be mentally balanced. I&#39;m not go=
ing to be the shock absorber my team needs.</span></p></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"col=
or:rgb(44, 62, 80);">And I&#39;m definitely not going to get the company to=
 a different place if I can=E2=80=99t see today clearly.</span></p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span=
 style=3D"color:rgb(44, 62, 80);font-weight:700;"><b>Finding Hills=C2=A0</b=
></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">I was thinking about =
this during a bike ride this morning. I used to hate riding up hills - they=
 were exhausting and frustrating. But now, if I don&#39;t have a hill on my=
 ride, it feels meaningless. It&#39;s not as fun.</span></p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(44, 62, 80);">Maybe there&#39;s something weird about me that=
 I like climbing hills. But I don&#39;t think so. I think there&#39;s somet=
hing weird about all of us as founders - we&#39;re here because doing somet=
hing hard is interesting. We chose the difficult path because that&#39;s wh=
ere the growth happens.</span></p></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);"=
>The struggle isn&#39;t something to endure until we reach the top. The str=
uggle is the point. It&#39;s what makes the journey worthwhile.</span></p><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"><span style=3D"color:rgb(44, 62, 80);font-weight:700;"><b>The Bottom Line=
</b></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-he=
ight-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">If you&#39;re happ=
y with what you have right now, you&#39;ll be happy. If you&#39;re unhappy =
because you don&#39;t have that white 911 (or whatever your version is), yo=
u&#39;re making yourself miserable - and you&#39;re probably already in a p=
retty good situation.</span></p></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p sty=
le=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">T=
hink about it this way: ten years from now, you&#39;re going to look back a=
t the current version of yourself and think, &quot;That person didn&#39;t k=
now what they had.&quot; Don&#39;t wait ten years to appreciate what you=
9;re building today.</span></p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">Th=
e hard thing you&#39;re doing right now? That&#39;s the point. We&#39;re fo=
unders because doing something difficult is interesting. The hills make the=
 bike ride worth it.</span></p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(44, 62, 80);">Yo=
ur company, your team, your family, your life - they&#39;re all pretty grea=
t right now. Do you want to make them better in the future? Absolutely. But=
 that doesn&#39;t mean right now is lacking.</span></p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"co=
lor:rgb(44, 62, 80);">Enjoy today. Not tomorrow.</span></p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(44, 62, 80);"><i>Thanks for reading. If you enjoyed this, for=
ward it to a founder friend who might need to hear it.</i></span></p></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><sp=
an style=3D"color:rgb(44, 62, 80);">Collin=C2=A0</span></p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(44, 62, 80);">PS - I=E2=80=99ve created a library of the =E2=
=80=98core docs=E2=80=99 I use to run Predictable Revenue - would sharing t=
hose resources be enough of an incentive to get you to </span><span style=
=3D"color:rgb(44, 62, 80);"><a class=3D"link" href=3D"https://link.mail.bee=
hiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpmzKZu4CMZ-4VPqYNLlg6yrGxR2XQhddm9dZy=
X6mpnTOell2BYjET-Y8l9HDSfj1AJQh-u__Ozm5nzjGP54xQkGt8BkBwNf31D79F3CPl6rqE0cs=
mgiDjAQi8JfWYU1YHq8qLIL3rukeIoNRtPc66neihCiQ-9xchQDhpEmGm0BdyMqfSdCB0pNAQRO=
QAd_1ne62QKC5v6Lu55XfLRY8KZklJLlsKn3JtLbl0hB5sqzW3XPWY9gD1czKOg7eG04O5WlfiT=
nynQS3BUaCib2UgKjO0nD1nS4LcsRZWIL10FtQY/4ia/aEcF4kqPSLqzNjP0DCauHA/h7/h001.=
CxMQfbAObHDzpQx-hhen7OMjlTkRtIJFyQdLO1E0fjc" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>pre-order the book</span></a></span><span st=
yle=3D"color:rgb(44, 62, 80);">?</span></p></td></tr></table></td></tr></ta=
ble></td></tr><tr><td align=3D"center" valign=3D"top"><table role=3D"none" =
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"ce=
nter"><tr><td><tr><td class=3D"b" align=3D"center" valign=3D"top" bgcolor=
=3D"#007b8a" style=3D"padding:0px 0px 0px 0px;border-style:solid;border-wid=
th: 0px 0px 0px 0px;border-color: #FFFFFF;border-bottom-left-radius:10px;bo=
rder-bottom-right-radius:10px;"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
=3D"center" valign=3D"top" bgcolor=3D"#f5bf83" style=3D"padding:12px"><tabl=
e role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td><span style=3D"padding-left:1px;"></span></=
td><td align=3D"center" valign=3D"middle" width=3D"75" style=3D"width:75px;=
"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpm8=
v47JXV6QXIAtz1TPWJq9DEryZLbI4J7WWM_PiHqFGhUv3dFjKc0YTlxsb6kGtkhlDDYMSkxOmwZ=
jioCqapkMSYv3pYIrw-QlG7DD9r7iWpX7f0K4MH_zYdsqXyU91LhlVqQTipMH7Ak-2oU9BhvQeU=
ksR8db5ZpQhwGww4FZ6Zog8RNenuB3tM5R3p9ZoTC89Reg8PDX92rjvIMtcjY1BOPmzOlw5Nt-B=
yS8g0Yjg6/4ia/aEcF4kqPSLqzNjP0DCauHA/h8/h001.G4QBHEspxkjbz2kuj3P8KK6m_tsK6L=
OKJL8Y55_Hftg" style=3D"text-decoration:none;"><img width=3D"22" height=3D"=
16" alt=3D"yt" border=3D"0" style=3D"display:block;max-width:22px;color:lig=
ht" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/youtube_light.png"/><=
/a></td><td align=3D"center" valign=3D"middle" width=3D"75" style=3D"width:=
75px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0b=
zLpm5Vsol3-4mO68bGpSvtYIyC7RTGiT9-zovb8Qim6eBsoZYnUTL-c3CH3zOZ6o4_EJ18kRZVq=
jtRHEDTV3-_Slq-mH_MOhFNLoE7ui5im_I9QhwMR7XuC0D6StZqcy-MBQTmXZPW4C_i4DH9l3T1=
bFmDMS97vYyVVtTaWHvdqAq5DLT8qhhHUMKErK78Gq7bm_6cn6dCXi5BnRZ9BKiGteRfuLN8bVW=
pKTbl10_C1WARYBzhsLjvdgJcncsZEhWKYuA/4ia/aEcF4kqPSLqzNjP0DCauHA/h9/h001.uqF=
OFonaAeLaC-06LHNrmsfwiLYOFa4xBFaHz603Vvs" style=3D"text-decoration:none;"><=
img width=3D"22" height=3D"22" alt=3D"in" border=3D"0" style=3D"display:blo=
ck;max-width:22px;color:light" src=3D"https://media.beehiiv.com/cdn-cgi/ima=
ge/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_as=
sets/linkedin_light.png"/></a></td><td><span style=3D"padding-left:1px;"></=
span></td></tr></table></td></tr><tr><td height=3D"10" style=3D"line-height=
:1px;font-size:1px;height:10px;"> &nbsp; </td></tr><tr><td class=3D"w" alig=
n=3D"center" valign=3D"top" style=3D"padding:15px 15px 15px 15px;"><table r=
ole=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" align=3D"center"><tr><td align=3D"center" valign=3D"top"><p style=3D"font=
-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;"> Update your =
email preferences or unsubscribe <a class=3D"link" href=3D"https://link.mai=
l.beehiiv.com/ss/c/u001.r7o6LfRLXwQ-3g4cvdmKtd8SJB4D4z2stBRrWAMoYsjkniBcmw8=
veChmAMJ0vo1ksC9d40gtrOqgw6X38rZUI-Adnkdn-_JHdtcg6VYiUpAiGbWhO4cpRZTXLk4h-h=
bgask8_2T-ZaQlGBLANBA7eMrdoYSXKXlGeTgbSZP-rFdRbz6DYlrPJKDQXApHXlyzShQ91UFe5=
uVj_wuXCjzQzflWQY1c16nd2Kmyc-yh5PdfuAqHmOubsbjHwKbLHarReSXE32CrSNpA14Teq_xe=
YpvBH3G2Vh4nUPCo1xnvZLqOijxO5LWt14Iwp7dpi0qf1KJTHKO6cpJ0Fx4nlxo4RseJDkUtnlB=
-iBGAMcitWavImEoosHFVoWCAEEpcLsCcIl75KlVUd2k2INn2y36HlrM8Z4z3hu5Y_DOQqvTdjH=
2uV0ztD0CqCtvqZJD9neFoF8lHp68gTf0AOlxPJ2Rt4AiQ-9C-CcJgHaeVLyPLx-oHUxBPwv3Wp=
ocQfNOohdf7BweyXhvaGQWmeRTqi24Z43GJlvtV73I2jHhV2yJDpC1IC7j0SvjKNx8ORFNAuy1i=
nluoFLN4yU0AGc0vy8ifJGFoOI6Jp8Fz4vDORk3pHoWwZyZq7pwRSMeR7Tfsh79rGaM4AqV0Yjp=
-Hrx83Kcvuwq6kSybrF4GJO2ZArjM6D8pBzohLC-84McuLNzpPmMgp6piy2JG4SJb__PfGsEPOr=
uteau0x7J7X4idwCC8W-MWuJxs9tCatbmOsuzF-hKFAlH3IBu4padINpsxZ3IewvZeJAxPgkbN2=
DBwf2wXu9E0SZ3c6z_Lhsn_8JdM5pJ7ECUpA1kh_P6XcZIV3mFi7Bm_dyVCDjdspgvU2OYlzAA/=
4ia/aEcF4kqPSLqzNjP0DCauHA/h10/h001.-KFX6xQ9xGQPOC4I7sFQZZ42gc5MYnP846L785P=
-Hsk" style=3D"text-decoration:underline;text-decoration-color:#FFFFFF!impo=
rtant;color:#FFFFFF!important;"> here</a></p><p class=3D"copyright" style=
=3D"font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF!important;"> &cop=
y; 2025 Predictable Revenue: Founders Edition </p><p style=3D"font-family:'=
Verdana',Geneva,sans-serif;color:#FFFFFF!important;"> #304 210 Carrall Stre=
et<br>Vancouver, BC V6B 2J1, Canada </p></td></tr><tr style=3D"display: tab=
le-row !important;"><td align=3D"center" valign=3D"top" style=3D"padding-to=
p:20px;" style=3D"display:table-cell !important;"><table role=3D"none" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" style=3D"disp=
lay:table !important;"><tr style=3D"display:table-row !important;"><td clas=
s=3D"u" align=3D"center" valign=3D"middle" height=3D"32" style=3D"height:32=
px;display:table-cell !important; max-height: 32px !important;margin:0px !i=
mportant; background-color: #ffffff !important;"><a style=3D"line-height:32=
px !important;text-decoration:none;display:block !important;" href=3D"https=
://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpm7ZVFEiXSRTIYwLhTGqS=
bF9t0hjc_CAovc1CIK-mUBnvB6sVsTc4yZpIRhRAx5zpCiKvogKGThwJe8-LlnB8ZnNEhkDeSna=
Ku9wYVilNJJBQasqDKbZ--ifPhqsPxJwyCG_p8UgVWdMxMDL3NkrbF40-k_9PuuJiqJ_i-023U2=
MCp4D_zKUF4n3GnNttgmd0N3-UIfHNye7CW_Ih2JxiKekbkNCx6oIjQCWQ_-eg-oAeSuEaf-yuQ=
1ayi0iih5y0FQ/4ia/aEcF4kqPSLqzNjP0DCauHA/h11/h001.4-CBKnXChHdtdOYeeRXIZNw5d=
jgH_8VBhrUNF6IPnG0"><img src=3D"https://media.beehiiv.com/output-onlinepngt=
ools.png" width=3D"16" alt=3D"beehiiv logo" style=3D"display:inline-block !=
important;max-width:16px !important; vertical-align:-3px !important;width: =
16px !important;" border=3D"0"/><span style=3D"padding-left:11px !important=
;display: inline-block !important;">Powered by beehiiv</span></a></td></tr>=
</table></td></tr><tr><td align=3D"left" valign=3D"top" height=3D"2" style=
=3D"height:2px;"><a href=3D'https://link.mail.beehiiv.com/ss/c/u001.5yp-JOw=
x74Tmo9GvRWkFa1lilyjuTeq0GeW-iPG9ZdQ4D6ta-yqGGTKLpStdJu0g9AsLlqGMrVJp5BiQuG=
Lb0fLI2H4xloCARxj_AejjHzw/4ia/aEcF4kqPSLqzNjP0DCauHA/h12/h001.3or0GTgNKiTRi=
FRuj1Xw8J-XXQpyClfd56qA3Q4x0HI' style=3D"color: #007b8a !important; cursor:=
 default; font-size: 1px; text-decoration: none;"> Terms of Service </a></t=
d></tr></table></td></tr></table></td></tr></td></tr></table></td></tr></ta=
ble></td></tr></table></td></tr></table></div></body></html>
--6ee9a7390d07f6b5326708e0d743f93fe1929a216751d46b7829794bbaf1--