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Date: Thu, 10 Jul 2025 21:51:05 +0000
Subject: Re: Andrew <> Jeremy
From: Jeremy Espino <j@ledgerfi.info>
To: Andrew Sterling <andrew@sterlingcal.com>
References: <175118095641.1.13917259282046318984@ledgerfi.info>
In-Reply-To: <175118095641.1.13917259282046318984@ledgerfi.info>
Message-Id: <175218426533.1.16059459279678727283@ledgerfi.info>
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--===============1647757557789183324==
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Content-Transfer-Encoding: quoted-printable

Andrew - Did you just scroll to the bottom of your P&L to see if you made m=
oney last month?
Most business owners I meet either:

1. Don=E2=80=99t check at all (or receive it from their bookkeeper)
2. Glance at it and move on
3. Feel like they should get it... but don=E2=80=99t

That=E2=80=99s exactly why we=E2=80=99re putting together this free session=
 - to show business owners how to read their numbers like a CFO (even if th=
ey=E2=80=99re not one).

Want me to send the info?

Logo  Jeremy Espino
Head of Sales
LedgerFi

To discontinue messages, simply let us know and we'll ensure you're unsubsc=
ribed.

---
LedgerFi
US
On Sun, 29 Jun 2025 at 07:09, Jeremy Espino <[j@ledgerfi.info](mailto:j@led=
gerfi.info)> wrote:

>
>

We=E2=80=99ve been talking to a lot of small business owners lately who adm=
it something quietly:

They don=E2=80=99t really understand their numbers - they just hope the bus=
iness is doing okay.

Totally normal. But also risky.

So we=E2=80=99re hosting a free session to fix that. It=E2=80=99s called =
=E2=80=9CThink Like a CFO (Even If You=E2=80=99re Not One).=E2=80=9D

No spreadsheets, no jargon. Just what every business owner should know to a=
void painful surprises.

Would you like me to send over some information?

Best, Jeremy

I figured you might be interested in getting an email - if you are not just=
 respond 'opt-out' anywhere.

---

LedgerFi US

--===============1647757557789183324==
MIME-Version: 1.0
Content-Type: text/html; charset="utf-8"
Content-Transfer-Encoding: quoted-printable

Andrew - Did you just scroll to the bottom of your P&amp;L to see if you ma=
de money last month?</p>
<p>Most business owners I meet either:</p>
<ol>
<li>Don=E2=80=99t check at all (or receive it from their bookkeeper)</li>
<li>Glance at it and move on</li>
<li>Feel like they should get it... but don=E2=80=99t</li>
</ol>
<p>That=E2=80=99s exactly why we=E2=80=99re putting together this free sess=
ion - to show business owners how to read their numbers like a CFO (even if=
 they=E2=80=99re not one).</p>
<p>Want me to send the info?

<table class=3D"spacer" style=3D"border-collapse: collapse; border-spacing:=
 0; text-align: left; vertical-align: top; width: 100%; box-sizing: border-=
box; padding: 0;">
    <tbody style=3D"box-sizing: border-box;">
        <tr style=3D"text-align: left; vertical-align: top; box-sizing: bor=
der-box; padding: 0;" align=3D"left">
            <td height=3D"16" style=3D"-webkit-hyphens: auto; border-collap=
se: collapse !important; color: #0a0a0a; hyphens: auto; line-height: 16px; =
mso-line-height-rule: exactly; text-align: left; vertical-align: top; word-=
wrap: break-word; box-sizing: border-box; margin: 0; padding: 0;" align=3D"=
left" valign=3D"top">&nbsp;
            </td>
        </tr>
    </tbody>
</table>
<table style=3D"background-image: none; border-collapse: collapse; border-s=
pacing: 0; line-height: 22px; text-align: left; vertical-align: top; widows=
: 1; box-sizing: border-box; padding: 0;" border=3D"0" cellpadding=3D"0" ce=
llspacing=3D"0" background=3D"none">
    <tbody style=3D"box-sizing: border-box;">
        <tr style=3D"text-align: left; vertical-align: top; box-sizing: bor=
der-box; padding: 0;" align=3D"left">
            <td style=3D"-webkit-hyphens: auto; border-collapse: collapse !=
important; color: #0a0a0a; font-weight: 400; hyphens: auto; line-height: 1.=
3; text-align: left; vertical-align: top; word-wrap: break-word; box-sizing=
: border-box; margin: 0; padding: 0;" width=3D"64" valign=3D"top" align=3D"=
left">
                <table style=3D"border-collapse: collapse; border-spacing: =
0px; text-align: left; vertical-align: top; width: 64px; box-sizing: border=
-box; padding: 0px;">
                    <tbody style=3D"box-sizing: border-box;">
                        <tr style=3D"text-align: left; vertical-align: top;=
 box-sizing: border-box; padding: 0;" align=3D"left">
                            <td style=3D"-webkit-hyphens: auto; border-coll=
apse: collapse !important; color: #0a0a0a; font-weight: 400; hyphens: auto;=
 line-height: 1.3; text-align: left; vertical-align: top; word-wrap: break-=
word; box-sizing: border-box; margin: 0; padding: 0;" height=3D"64" width=
=3D"64" align=3D"left" valign=3D"top">
                                <div style=3D"color: #2199e8; font-weight: =
400; line-height: 1.3; text-align: left; text-decoration: none !important; =
box-sizing: border-box; margin: 0; padding: 0;" align=3D"left"><img alt=3D"=
Logo" border=3D"0" style=3D"-ms-interpolation-mode: bicubic; border-radius:=
 50%; clear: both; display: block; height: auto !important; max-width: 100%=
 !important; outline: 0; text-decoration: none; width: 64px; box-sizing: bo=
rder-box; border: none;" width=3D"64" height=3D"64" src=3D""/></div>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
            <td style=3D"-webkit-hyphens: auto; border-collapse: collapse !=
important; font-weight: 400; hyphens: auto; line-height: 1.3; text-align: l=
eft; vertical-align: top; word-wrap: break-word; box-sizing: border-box; ma=
rgin: 0; padding: 0;" width=3D"12" valign=3D"top" align=3D"left">
                <table style=3D"border-collapse: collapse; border-spacing: =
0px; text-align: left; vertical-align: top; width: 15px; box-sizing: border=
-box; padding: 0px;">
                    <tbody style=3D"box-sizing: border-box;">
                        <tr style=3D"text-align: left; vertical-align: top;=
 box-sizing: border-box; padding: 0;" align=3D"left">
                            <td style=3D"-webkit-hyphens: auto; border-coll=
apse: collapse !important; font-weight: 400; hyphens: auto; line-height: 1.=
3; text-align: left; vertical-align: top; word-wrap: break-word; box-sizing=
: border-box; margin: 0; padding: 0;" align=3D"left" valign=3D"top">&nbsp;<=
/td>
                        </tr>
                    </tbody>
                </table>
            </td>
            <td style=3D"-webkit-hyphens: auto; border-collapse: collapse !=
important; font-weight: 400; hyphens: auto; line-height: 21px; text-align: =
left; vertical-align: top; word-wrap: break-word; box-sizing: border-box; m=
argin: 0; padding: 0;" width=3D"270" valign=3D"top" align=3D"left">
<span style=3D"font-size: 1.1em; box-sizing: border-box;"><span style=3D"fo=
nt-weight: 500; box-sizing: border-box;">Jeremy Espino</span><br style=3D"b=
ox-sizing: border-box;"/><span style=3D"opacity: 0.5; font-size: 0.95em; bo=
x-sizing: border-box;">Head of Sales<br style=3D"box-sizing: border-box;"/>=
LedgerFi</span>
</td>
        </tr>
    </tbody>
</table>
<br/><br/>To discontinue messages, simply let us know and we&#x27;ll ensure=
 you&#x27;re unsubscribed.<br/>
<br/>
<br/>
<hr/>
LedgerFi
<br/>
US
<br/><div class=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr">On Su=
n, 29 Jun 2025 at 07:09, Jeremy Espino &lt;<a href=3D"mailto:j@ledgerfi.inf=
o">j@ledgerfi.info</a>&gt; wrote:<br/></div><blockquote class=3D"gmail_quot=
e" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204)=
;padding-left:1ex"><div>

Hey Andrew,</p>
<p>We=E2=80=99ve been talking to a lot of small business owners lately who =
admit something quietly:</p>
<p>They don=E2=80=99t really understand their numbers - they just hope the =
business is doing okay.</p>
<p>Totally normal. But also risky.</p>
<p>So we=E2=80=99re hosting a free session to fix that.
It=E2=80=99s called =E2=80=9CThink Like a CFO (Even If You=E2=80=99re Not O=
ne).=E2=80=9D</p>
<p>No spreadsheets, no jargon. Just what every business owner should know t=
o avoid painful surprises.</p>
<p>Would you like me to send over some information?</p>
<p>Best,
Jeremy</p>
<p>I figured you might be interested in getting an email - if you are not j=
ust respond 'opt-out' anywhere.</p>
<hr />
<p>LedgerFi
US
</div></blockquote></div>
--===============1647757557789183324==--
