Return-Path: Delivered-To: andrew@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id IO98FHofQ2itqQ0AchKAPA (envelope-from ) for ; Fri, 06 Jun 2025 12:03:54 -0500 Return-path: Envelope-to: andrew@sterlingcal.com Delivery-date: Fri, 06 Jun 2025 12:03:54 -0500 Received: from o1.mail.beehiiv.com ([149.72.123.205]:7194) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from ) id 1uNaTx-00000003mp0-1dJp for andrew@sterlingcal.com; Fri, 06 Jun 2025 12:03:54 -0500 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mail.beehiiv.com; h=content-type:from:mime-version:subject:reply-to:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:from:subject:to; s=s1; bh=fJeIAGOJb50w8Zqo8FMgLpEkMDJb96JlI/3UprCk8cg=; b=K52mKcBoIoKwyhV6/jyX6dHvkEO11uDEdHoQ9VCytIOKu1bHpvgMXJxf2sA4/aAkHqU5 k6PxQeDbE3KRei6q4rQz9Y25UqpiR0RNPbcWO5dRUs7DOdDLviMEp8FRavQV0yiR8Toasj AtiMD6DT4FiA41kJAKLz4c4UnxqFCSqghJ1i3ld1fvXOFASkeckRjG5Rdpnf7fRtV9VOut oIpA61OaBnMXy/u0T31BY5379VQJY5ajiSyEknyhdE42ITrWKkygEclorxHHvTh8w7VI1X J/9nFfYgMaoMnTQLfahzL58b/nkTsR9u/Yhwz7civl1aXn3vhrxg+Tc672QN2yzg== Received: by recvd-7487445b-dd64l with SMTP id recvd-7487445b-dd64l-1-68431F49-117 2025-06-06 17:03:05.722292216 +0000 UTC m=+173887.728003014 Received: from NDAyMzQxODk (unknown) by geopod-ismtpd-0 (SG) with HTTP id IDej-ab-R2aUUw8lEyX2DQ Fri, 06 Jun 2025 17:03:05.663 +0000 (UTC) Content-Type: multipart/alternative; boundary=b1200bcf247a2b6a29bf2d963a9847ca0240f16a9296586ffbe68c039aa1 Date: Fri, 06 Jun 2025 17:03:41 +0000 (UTC) From: Collin Stewart Mime-Version: 1.0 Message-ID: Subject: AI Will Replace the Schlep, Not Jobs Reply-To: Collin Stewart Feedback-ID: =?us-ascii?Q?b8edcfdd-f894-4e9d-9818-cd757e507a2f=3Anewsletter=3A3c5b97ff-00a9-?= =?us-ascii?Q?4acc-916d-c137bca24b1d=3A23270855726497d?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A3c5b97ff-00a9-4acc-916d-c137bca24b1d+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+b8edcfdd-f894-4e9d-?= =?us-ascii?Q?9818-cd757e507a2f=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Ffoundersedition=2Eco=2Funsubscribe=2FeyJ0eXAiOiJKV1QiLCJhbG?= =?us-ascii?Q?ciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYmVyX2lkIjoi?= =?us-ascii?Q?MWQxN2RjMjYtYzFkZi00NGUwLTgxMmEtODgzYjZ?= =?us-ascii?Q?hZDViNmJjIiwicG9zdF9pZCI6ImI4ZWRjZmRkLW?= =?us-ascii?Q?Y4OTQtNGU5ZC05ODE4LWNkNzU3ZTUwN2EyZiIsI?= =?us-ascii?Q?mxhc3RfcmVzb3VyY2VfZ3VpZCI6IlBvc3Q6Yjhl?= =?us-ascii?Q?ZGNmZGQtZjg5NC00ZTlkLTk4MTgtY2Q3NTdlNTA?= =?us-ascii?Q?3YTJmIn0=2EI5m2nFJ=5FK6V0YokpJ2YFby4=5F4nH8tv?= =?us-ascii?Q?IOrWBbztmmRXI=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Ffoundersedition=2Eco=2F=22=2C=22campaign=5Fid=22=3A=22b?= =?us-ascii?Q?8edcfdd-f894-4e9d-9818-cd757e507a2f=22=2C=22c?= =?us-ascii?Q?ategory=22=3A=22newsletter=22=2C=22email=5Fgenerated=5F?= =?us-ascii?Q?at=22=3A1749229385=2C=22user=5Fid=22=3A=223c5b97ff-00a9?= =?us-ascii?Q?-4acc-916d-c137bca24b1d=22}?= x-beehiiv-type: newsletter x-list-id: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-list-owner: x-newsletter: https://foundersedition.co/p/ai-will-replace-the-schlep-not-jobs x-newsletter-id: https://foundersedition.co/ x-newsletter-signup: https://foundersedition.co/subscribe X-SG-EID: =?us-ascii?Q?u001=2E7ozyt+tmjDsHnEocxX8pymFA2v5OOh2V4Pdr6hGVjZo99sLHT4OeEg7as?= =?us-ascii?Q?oEFtQzIa0qAOkk1QezFA4qrCcff9558yNK8x6zQ?= =?us-ascii?Q?0aLhxDCyAuB9kgcSLas3IIKR+fvCUJBBYba5nkp?= =?us-ascii?Q?mMDeMaiAmJF0aKJBN0K6KbL5f6pkcDnzfLaW6Lm?= =?us-ascii?Q?9r+Zhz9fb+sIwsFwv=2F4G+FS2ANPwd395HcDKGtf?= =?us-ascii?Q?gEzYnJwhdWI92RNcY5QYCT2K74GYQ2eDAsZYRxe?= =?us-ascii?Q?DlgnQcG9eHCR6vF3uZmdNjD+GUpqkgxo04IyUIM?= =?us-ascii?Q?vyQht5=2FQ=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?= =?us-ascii?Q?aUE6gycJ+LfRoc8X0Wm0MSorFVcoWHrIixZYD9z?= =?us-ascii?Q?w25Z143eglkAJWbQrLxndYtch6lhNuMZrIm09Yh?= =?us-ascii?Q?Am8VsblH2mMPCMi74NXnEhwAh1n9w+PuvSCpewU?= =?us-ascii?Q?D5vUuM3Pj2TgdIEKRJtW=2FOCWsNl1nrPFB8RNap6?= =?us-ascii?Q?xmjwjVA+cANxb1XHyBJRo2Sa42CQNILji+8dj=2Fu?= =?us-ascii?Q?ZiPSN8dAc0dzreeG7e0uSfmRLF+MDrjWTuJ0+zf?= =?us-ascii?Q?toH7K1W+tbOAU=2FG8PIqCGKo0iPn8s0SgLDhvCf0?= =?us-ascii?Q?pJl2z7qoyJwKNa7dmP90IS4z3OCHs=2FDD8=3D?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.RuZ2+X9IBGtjUb8qq3teHQ== X-Spam-Status: No, score=-4.3 X-Spam-Score: -42 X-Spam-Bar: ---- X-Spam-Flag: NO --b1200bcf247a2b6a29bf2d963a9847ca0240f16a9296586ffbe68c039aa1 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Hello Andrew,=20 _**=F0=9F=93=9A Book Pre-Order Alert - **__my book on finding your first cu= stomers is coming soon, and I'm giving early access to Chapter 1 for anyone= who pre-orders. If you've been following along with these newsletters and = want the full playbook on what actually works (and what doesn't), this is y= our chance to get ahead of the crowd. _[_Pre-order here_](https://www.amazo= n.com/Terrifying-Art-Finding-Customers-Sleep-Deprived/dp/1774586134)_ and y= ou'll get advanced access to Chapter 1._ _**A Quick Thank You - **__last week's email about my 13-year entrepreneur= rollercoaster and the Cockroach Club got the highest number of replies and= thank-yous I've had in months. If you missed it, I shared the messy realit= y of building companies=E2=80=94the near-death experiences, the pivots, the= times I almost gave up=E2=80=94and invited you to join the Cockroach Club = of entrepreneurs who just refuse to die. The response was incredible. Thank= you for sharing your own stories and reminding me why I love this communit= y. Check it out _[_here_](https://foundersedition.co/p/13-years-on-the-roll= ercoaster)_ if you missed it._ Ok, now to the newsletter.=C2=A0 =E2=80=94 ## AI is Coming for the Schlep AI is gonna change the way we interact with software. But not in the way mo= st people think. Everyone's talking about AI taking over jobs, creating mass unemployment, a= nd fundamentally disrupting the workforce. The feeling seems to have made i= t to the mainstream because I was coaching my kids=E2=80=99 baseball game l= ast night and it came up while talking to one of the other coaches. The pre= dictions paint a picture of human obsolescence. But I think they're looking= at it completely backwards. I had a conversation just before the game with Jacob Bank, founder of [Rela= y.app](https://Relay.app), that perfectly crystallized this point. He told = me about a customer who works for a recruiting agency. Previously, creating= matching documents between candidates and clients took recruiters 30 minut= es of careful work=E2=80=94reading resumes, matching them to job descriptio= ns, considering company culture fit. Now their AI agent does this automatic= ally at 95-99% human quality. The cost? $1.30 in AI credits for what used t= o be hours of manual work. That's not job elimination. That's schlep elimination. ## The Click Labor Revolution Is Here The doom-and-gloom predictions about mass job displacement miss the real st= ory. Yes, certain roles are evolving=E2=80=94the traditional Salesforce adm= in who knows how to click all the buttons is becoming obsolete. But even th= eir role is probably safe. Companies will still need someone who understand= s the data model, what users want, and can tell the AI agent what to change= . In this paradigm, they=E2=80=99re still fulfilling a similar function but= they don=E2=80=99t have to click the buttons. This means they can accompli= sh more work with less schlep. The change isn=E2=80=99t the end of the stor= y, it's the beginning of a much better one. Jacob shared another example that drove this home. He built an AI agent tha= t analyzes the top 100-200 LinkedIn posts every week, identifying engagemen= t patterns and trending topics. It generates a personalized 5-page content = strategy report. "Imagine how much you would have to pay an agency to creat= e that report every week," he said. "5,000 bucks? More? It costs me 40 cent= s." We're witnessing a fundamental evolution: from Static SaaS (Database + GUI)= to AI-Powered Apps (Database + GUI + System of AI Agents). The AI agents b= ecome the new layer that work on behalf of the user.=C2=A0 ## Why This Makes Me Optimistic **First: The Resource Constraint Finally Disappears** Think of the last time you were in a product prioritization meeting. There'= s always a whiteboard covered with sticky notes representing features every= one agrees would be valuable, but there's never enough time or people to bu= ild them all. Look at the features requested on Discord servers, Slack grou= ps, and Reddit communities of any major software platform=E2=80=94it quickl= y becomes clear that we're nowhere near solving _all_ of the problems for _= all_ of the users. When people don't have to spend time on click labor=E2=80=94updating CRMs, = copying data between systems, sending status updates=E2=80=94we'll have ban= dwidth for exponentially more ambitious projects. The strategic thinking th= at's currently squeezed into Friday afternoons. The creative problem-solvin= g that gets deprioritized because "we don't have capacity." The experiments= we never run because someone would need to manually track the results. Eliminating the schlep is just going to increase the number of things that = companies are able to do. This point hits home if you've ever worked for a = large company=E2=80=94the more layers that exist in an organization, the gr= eater the schlep required to keep them functioning. **Second: Corporate Bureaucracy Gets a Solution** Anyone who's worked at a large company knows the schlep well: simple reques= ts become email chains with twelve people CC'd. Projects that should take d= ays stretch into months because of coordination overhead. Information gets = lost between organizational layers not because people are incompetent, but = because human-to-human coordination at scale is inherently complex. AI agents can handle the mechanical aspects of coordination=E2=80=94the sta= tus updates, the data syncing, the follow-up reminders=E2=80=94freeing huma= ns to focus on the decisions that actually require human judgment. Here's a simple test: Ask any friend at a big company what percentage of th= eir day goes toward value-creating activities versus administrative overhea= d. The answer may depress you. Most people enjoy the core challenges of their role=E2=80=94problem-solving= , creative thinking, meaningful collaboration. What they hate is the admini= strative schlep. When you remove the fear of job loss and ask what tasks th= ey'd hand over to AI, almost everyone has a long list: data entry, status r= eporting, scheduling coordination, routine follow-ups. ## The Mental Model Shift I've been thinking for a while that the future of UX is no UX=E2=80=94that = we're moving away from interfaces designed around human button-clicking tow= ard systems that just get things done. When I shared this idea with Jacob, = he immediately understood and built on it perfectly: "That sounds abstract, but we all already have a mental model for this. We'= ve all hired contractors, managed interns, worked with plumbers. We know ho= w to delegate work to other people. That's exactly what working with AI age= nts will be like." You become less of a systems operator and more of a systems architect. Less= of an information processor and more of a decision maker. Jacob's point: "Learning how to work with AI agents is not optional. Just l= ike Excel was a foundational skill for the last 40 years of knowledge work,= creating and working with AI agents will be a foundational skill for the n= ext era." ## The Real Promise Jacob's company went from begging users for feedback meetings to having his= calendar completely booked out. The transformation happened when they repo= sitioned from "automation tool" to "build AI agents that work for you." Sam= e product, different framing=E2=80=94but it tapped into what people actuall= y wanted. As Jacob told me: "AI agents are way underhyped right now. The world does n= ot understand how much work is going to change once we get better at creati= ng and adapting these things." This isn't about humans becoming obsolete. It's about humans becoming more = human=E2=80=94focusing on creativity, empathy, strategic thinking, and comp= lex problem-solving, while machines handle the mechanical tasks that never = required human intelligence in the first place. The future of work isn't humans versus machines. It's humans and machines w= orking together, with each focusing on what they do best. When we get this = partnership right, work becomes more engaging, more productive, and more re= warding for everyone involved. How much of your day is spent on valuable work versus busywork? What tasks = would you hand over to an AI agent tomorrow if you could?=C2=A0 Hit reply and let me know=E2=80=94I read every response and this conversati= on is shaping how I think about the future of work. Collin=C2=A0 PS - The full episode with Jacob drops on the podcast next week, but you ca= n check out our conversation from [12 months ago](https://open.spotify.com/= episode/03UUfKFOSIkyFnutGTYwDa) to see how much has changed. [Relay.app](ht= tps://Relay.app) is absolutely taking off right now, and getting this behin= d-the-scenes look at a founder navigating the inflection point in real-time= feels like a rare glimpse into how breakthrough moments actually happen.=20 PPS - Jacob shared a guide for automating the LinkedIn research he mentione= d above, you can check it out [here](https://www.relay.app/solutions/starte= rpacks/social-media-research). This isn=E2=80=99t sponsored, I just think i= t=E2=80=99s awesome.=20 PPPS - any feedback on the pre-sale CTA? My publisher is getting on me abou= t promoting it regularly so expect it to be a more regular occurrence. I=E2= =80=99m trying to find ways of fulfilling their desire and keeping it fun f= or us. Hit me back with any ideas. =20 Last one - this post was inspired by Paul Graham=E2=80=99s [Schlep Blindnes= s](https://paulgraham.com/schlep.html) post, go check it out if you haven= =E2=80=99t read it before.=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://foundersedition.co/p/ai-will-replace-the-schlep-not-jobs --b1200bcf247a2b6a29bf2d963a9847ca0240f16a9296586ffbe68c039aa1 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 AI Will Replace the Schlep, Not Jobs
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<= td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px 0px 0px;bo= rder-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0px 0px;ba= ckground-color:#FFFFFF;" class=3D"c">

June 06= , 2025   |   Read Online

AI Will Replace th= e Schlep, Not Jobs

=
3D"share
 
3D"share
 
3D"share
 
3D"share=
3D""
<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

Jacob's point: "Learning how to work w= ith AI agents is not optional. Just like Excel was a foundational skill for= the last 40 years of knowledge work, creating and working with AI agents w= ill be a foundational skill for the next era."

<= /tr>

H= ello Andrew,

=F0=9F=93=9A Book Pre-Order Alert - my book on finding your first customers is c= oming soon, and I'm giving early access to Chapter 1 for anyone who pre= -orders. If you've been following along with these newsletters and want= the full playbook on what actually works (and what doesn't), this is y= our chance to get ahead of the crowd. <= i>Pre-order here a= nd you'll get advanced access to Chapter 1.

A Quick Thank You - = last week's email = about my 13-year entrepreneur rollercoaster and the Cockroach Club got the = highest number of replies and thank-yous I've had in months. If you mis= sed it, I shared the messy reality of building companies=E2=80=94the near-d= eath experiences, the pivots, the times I almost gave up=E2=80=94and invite= d you to join the Cockroach Club of entrepreneurs who just refuse to die. T= he response was incredible. Thank you for sharing your own stories and remi= nding me why I love this community. Check it out here if you missed it.

Ok, now to the newsletter.=C2=A0

=E2=80=94=

A= I is Coming for the Schlep

AI is gonna change the way we interact with software. But not in the = way most people think.

= Everyone's talking about AI taking over jobs, creating mass unemploymen= t, and fundamentally disrupting the workforce. The feeling seems to have ma= de it to the mainstream because I was coaching my kids=E2=80=99 baseball ga= me last night and it came up while talking to one of the other coaches. The= predictions paint a picture of human obsolescence. But I think they're= looking at it completely backwards.

I had a conversation just before the game with Jacob Bank, fo= under of Relay.app= , that perfectly crystallized this p= oint. He told me about a customer who works for a recruiting agency. Previo= usly, creating matching documents between candidates and clients took recru= iters 30 minutes of careful work=E2=80=94reading resumes, matching them to = job descriptions, considering company culture fit. Now their AI agent does = this automatically at 95-99% human quality. The cost? $1.30 in AI credits f= or what used to be hours of manual work.

That's not job elimination. That's schlep elimin= ation.

The Click Labor Revolution Is Here

The doom-and-gloom predictions about mass job displ= acement miss the real story. Yes, certain roles are evolving=E2=80=94the tr= aditional Salesforce admin who knows how to click all the buttons is becomi= ng obsolete. But even their role is probably safe. Companies will still nee= d someone who understands the data model, what users want, and can tell the= AI agent what to change. In this paradigm, they=E2=80=99re still fulfillin= g a similar function but they don=E2=80=99t have to click the buttons. This= means they can accomplish more work with less schlep. The change isn=E2=80= =99t the end of the story, it's the beginning of a much better one.

Jacob shared another examp= le that drove this home. He built an AI agent that analyzes the top 100-200= LinkedIn posts every week, identifying engagement patterns and trending to= pics. It generates a personalized 5-page content strategy report. "Ima= gine how much you would have to pay an agency to create that report every w= eek," he said. "5,000 bucks? More? It costs me 40 cents."

We're witnessing a fu= ndamental evolution: from Static SaaS (Database + GUI) to AI-Powered Apps (= Database + GUI + System of AI Agents). The AI agents become the new layer t= hat work on behalf of the user.=C2=A0

Why This Makes Me Optimistic

First: The Re= source Constraint Finally Disappears

Think of the last time you were in a product prioritizat= ion meeting. There's always a whiteboard covered with sticky notes repr= esenting features everyone agrees would be valuable, but there's never = enough time or people to build them all. Look at the features requested on = Discord servers, Slack groups, and Reddit communities of any major software= platform=E2=80=94it quickly becomes clear that we're nowhere near solv= ing all of the problems for all of the users.

Whe= n people don't have to spend time on click labor=E2=80=94updating CRMs,= copying data between systems, sending status updates=E2=80=94we'll hav= e bandwidth for exponentially more ambitious projects. The strategic thinki= ng that's currently squeezed into Friday afternoons. The creative probl= em-solving that gets deprioritized because "we don't have capacity= ." The experiments we never run because someone would need to manually= track the results.

Eli= minating the schlep is just going to increase the number of things that com= panies are able to do. This point hits home if you've ever worked for a= large company=E2=80=94the more layers that exist in an organization, the g= reater the schlep required to keep them functioning.

Second: Corporate Bureaucr= acy Gets a Solution

Anyone who's worked at a large company knows the schlep well: simple r= equests become email chains with twelve people CC'd. Projects that shou= ld take days stretch into months because of coordination overhead. Informat= ion gets lost between organizational layers not because people are incompet= ent, but because human-to-human coordination at scale is inherently complex= .

AI agents can handle = the mechanical aspects of coordination=E2=80=94the status updates, the data= syncing, the follow-up reminders=E2=80=94freeing humans to focus on the de= cisions that actually require human judgment.

Here's a simple test: Ask any friend at a big co= mpany what percentage of their day goes toward value-creating activities ve= rsus administrative overhead. The answer may depress you.

Most people enjoy the core challenges of= their role=E2=80=94problem-solving, creative thinking, meaningful collabor= ation. What they hate is the administrative schlep. When you remove the fea= r of job loss and ask what tasks they'd hand over to AI, almost everyon= e has a long list: data entry, status reporting, scheduling coordination, r= outine follow-ups.

The Mental Model Shift

I've been thinking for a while that the future of UX is no = UX=E2=80=94that we're moving away from interfaces designed around human= button-clicking toward systems that just get things done. When I shared th= is idea with Jacob, he immediately understood and built on it perfectly:

"That sounds abstrac= t, but we all already have a mental model for this. We've all hired con= tractors, managed interns, worked with plumbers. We know how to delegate wo= rk to other people. That's exactly what working with AI agents will be = like."

You becom= e less of a systems operator and more of a systems architect. Less of an in= formation processor and more of a decision maker.

<= h2 style=3D"color:#2A2A2A;font-weight:normal;mso-line-height-alt:150.0%;"><= span style=3D"color:rgb(44, 62, 80);">The Real Promise

Jacob's company went from begging user= s for feedback meetings to having his calendar completely booked out. The t= ransformation happened when they repositioned from "automation tool&qu= ot; to "build AI agents that work for you." Same product, differe= nt framing=E2=80=94but it tapped into what people actually wanted.

As Jacob told me: "AI agen= ts are way underhyped right now. The world does not understand how much wor= k is going to change once we get better at creating and adapting these thin= gs."

This isn'= t about humans becoming obsolete. It's about humans becoming more human= =E2=80=94focusing on creativity, empathy, strategic thinking, and complex p= roblem-solving, while machines handle the mechanical tasks that never requi= red human intelligence in the first place.

The future of work isn't humans versus machines. It= 's humans and machines working together, with each focusing on what the= y do best. When we get this partnership right, work becomes more engaging, = more productive, and more rewarding for everyone involved.

How much of your day is spent on valuab= le work versus busywork? What tasks would you hand over to an AI agent tomo= rrow if you could?=C2=A0

Collin=C2=A0

PS - The full episode with Jacob drops on the podcast = next week, but you can check out our conversation from 12 months ago to see how much has changed. Relay.app is absolutely taking off right now, and getting this behi= nd-the-scenes look at a founder navigating the inflection point in real-tim= e feels like a rare glimpse into how breakthrough moments actually happen. =

PPS - Jacob shared a g= uide for automating the LinkedIn research he mentioned above, you can check= it out here. This isn=E2=80=99t sponsored, I just think it=E2= =80=99s awesome.

PPPS= - any feedback on the pre-sale CTA? My publisher is getting on me about pr= omoting it regularly so expect it to be a more regular occurrence. I=E2=80= =99m trying to find ways of fulfilling their desire and keeping it fun for = us. Hit me back with any ideas.

Last one - this post was inspired by Paul Graham=E2=80=99s Schlep Blindness post, go check it out= if you haven=E2=80=99t read it before.

<= /tr>
=
3D"in"
 

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