Return-Path: Delivered-To: andrew@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id mMJ+A8eb3WdimAgAchKAPA (envelope-from ) for ; Fri, 21 Mar 2025 12:03:03 -0500 Return-path: Envelope-to: andrew@sterlingcal.com Delivery-date: Fri, 21 Mar 2025 12:03:03 -0500 Received: from o157.ptr2149.mail.beehiiv.com ([159.183.115.19]:64084) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.1) (envelope-from ) id 1tvflu-00000002Myj-1naK for andrew@sterlingcal.com; Fri, 21 Mar 2025 12:03:03 -0500 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mail.beehiiv.com; h=content-type:from:mime-version:subject:reply-to:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:from:subject:to; s=s1; bh=F1b/cA/Z5lAtYaX2hdrHUJ0Cmpz0qiqoijJLJ78LE1E=; b=B+c2KocqDZ+/AdvhJiV1QHpTMd0lr2g7JREwlyzowBLeEytR4nQneU11pXYdYbJk4CZl 7UsulKMopScTuxbPxvmIXAYOPb8waKId/boGXdOzqjdNxZPH16oLYmMRmx938VAf4u9Ek+ Y48hk23uCAahQTXyUKkEeA6NGl8RhLPucY2kfV15I1m7yP/11p/LN01gg3JoeO5jWBNDjp TbT2OwvskJl5mXrycdOA04DdWjqzyGHp+0cj7PJpp71WVvA7CGEB6a5pxgmylP5xoGGLco 7EDbxDlUKVaaDlevykJsmX242NNKGiawQ+WjJLgnlbx6lK9bvk9TtRWJSzTUbOag== Received: by recvd-8575c86f9d-p7fx2 with SMTP id recvd-8575c86f9d-p7fx2-1-67DD9BAA-79 2025-03-21 17:02:34.881918714 +0000 UTC m=+10957138.547625271 Received: from NDAyMzQxODk (unknown) by geopod-ismtpd-15 (SG) with HTTP id Q6DdulVPTRGTQmzl_I2MmA Fri, 21 Mar 2025 17:02:34.813 +0000 (UTC) Content-Type: multipart/alternative; boundary=698e3aa4cb321fd899677550489e24e35d7171283df08bbbf65b1badbbac Date: Fri, 21 Mar 2025 17:02:51 +0000 (UTC) From: Collin Stewart Mime-Version: 1.0 Message-ID: Subject: podcasting for meetings Reply-To: Collin Stewart Feedback-ID: =?us-ascii?Q?44a482a9-fae7-4a60-b207-ce25924c9aab=3Anewsletter=3A3c5b97ff-00a9-?= =?us-ascii?Q?4acc-916d-c137bca24b1d=3A23270855726497d?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A3c5b97ff-00a9-4acc-916d-c137bca24b1d+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+44a482a9-fae7-4a60-?= =?us-ascii?Q?b207-ce25924c9aab=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Ffoundersedition=2Eco=2Funsubscribe=2FeyJ0eXAiOiJKV1QiLCJhbG?= =?us-ascii?Q?ciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYmVyX2lkIjoi?= =?us-ascii?Q?MWQxN2RjMjYtYzFkZi00NGUwLTgxMmEtODgzYjZ?= =?us-ascii?Q?hZDViNmJjIiwicG9zdF9pZCI6IjQ0YTQ4MmE5LW?= =?us-ascii?Q?ZhZTctNGE2MC1iMjA3LWNlMjU5MjRjOWFhYiIsI?= =?us-ascii?Q?mxhc3RfcmVzb3VyY2VfZ3VpZCI6IlBvc3Q6NDRh?= =?us-ascii?Q?NDgyYTktZmFlNy00YTYwLWIyMDctY2UyNTkyNGM?= =?us-ascii?Q?5YWFiIn0=2Edh3IoD1TRclffxXOXUOFB-7jGBoj59?= =?us-ascii?Q?F2d-PWAi4w4aE=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Ffoundersedition=2Eco=2F=22=2C=22campaign=5Fid=22=3A=224?= =?us-ascii?Q?4a482a9-fae7-4a60-b207-ce25924c9aab=22=2C=22c?= =?us-ascii?Q?ategory=22=3A=22newsletter=22=2C=22email=5Fgenerated=5F?= =?us-ascii?Q?at=22=3A1742576554=2C=22user=5Fid=22=3A=223c5b97ff-00a9?= =?us-ascii?Q?-4acc-916d-c137bca24b1d=22}?= x-beehiiv-type: newsletter x-list-id: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-list-owner: x-newsletter: https://foundersedition.co/p/podcasting-for-meetings x-newsletter-id: https://foundersedition.co/ x-newsletter-signup: https://foundersedition.co/subscribe X-SG-EID: =?us-ascii?Q?u001=2E7ozyt+tmjDsHnEocxX8pymFA2v5OOh2V4Pdr6hGVjZo99sLHT4OeEg7as?= =?us-ascii?Q?oEFtQzIa0qAOkk1QezFA4qrCcff9558yNK8x6zQ?= =?us-ascii?Q?0aLhxDCyAuB9kgcSLas3IIKR+fvCUJBBVkYlKoa?= =?us-ascii?Q?MywvBGIgOiuGzifulppzkGU6+7RJlByQmlsqofO?= =?us-ascii?Q?harNFuEAcyVfPL5wbcDfPlwU=2F2yBeVn6HPhp9Ei?= =?us-ascii?Q?Muq8ZIN+vX=2Fnf6wcXzAdgOhdzlqTO=2FKPUgUSY5a?= =?us-ascii?Q?qJAGayfrw7WB=2FyGgU=2FRGaRjJJoAlsiNA5Wz4ROw?= =?us-ascii?Q?b3t0IBEw=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprAVgeiC8iaV7rEmQ?= =?us-ascii?Q?+cYi2k7EzNwhH9rY99YJIyU3PCR=2Ffe07gHqlGOk?= =?us-ascii?Q?ieb2gQeYAI5qIaa7IKuul+nslhY4I7nAF5JLjOm?= =?us-ascii?Q?dfLsM=2F86LkkCTWN67PBC7WVAdbGa4ddarB7J3k8?= =?us-ascii?Q?RYdK45IYLoWBJeg3SNQ=2FUE3FgDpuyMDbO3SQQIl?= =?us-ascii?Q?PCPVvb7=2Frkqmtr562JkLm0PQjJiPO+i1kHF2wPK?= =?us-ascii?Q?XcfGd9Ywf+usA23iVhaik=2FOnJQ=3D=3D?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.RuZ2+X9IBGtjUb8qq3teHQ== X-Spam-Status: No, score=-4.3 X-Spam-Score: -42 X-Spam-Bar: ---- X-Spam-Flag: NO --698e3aa4cb321fd899677550489e24e35d7171283df08bbbf65b1badbbac Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Hello Andrew,=20 Today=E2=80=99s newsletter was inspired by a conversation I had recently on= my podcast with Dr. Jeremy Weisz, founder of Rise 25. He dropped a simple-= but-brilliant tactic that I=E2=80=99d ignored for years=E2=80=94using my po= dcast to meet potential customers. I tried it out recently and it worked so= well that I almost didn=E2=80=99t want to share it. But I couldn=E2=80=99t= do that so here we are. TL;DR 1. Podcasting is the easiest way to open a door to your future customers, p= artners, or people you just want to learn from. 2. Use each interview to genuinely learn from your guest and build a real c= onnection. 3. If you spot a problem you can help with, offer to show them how to fix i= t, no strings attached.=20 4. I=E2=80=99m using this for prospecting and booking customer development = meetings.=20 ### Podcasting Isn=E2=80=99t About Downloads. It=E2=80=99s About Relationsh= ips. Most of the time, people think podcasting is about building a huge audience= and chasing sponsorship dollars. It can be=E2=80=94but there=E2=80=99s ano= ther way. Instead, think of it as the easiest path to connect directly with= potential customers, strategic partners, or fascinating people you just wa= nt to know better. When you invite someone to be a guest on your podcast, you=E2=80=99re openi= ng the door for an authentic conversation=E2=80=94not a sales pitch, not a = transactional meeting. Just two people genuinely exploring ideas and sharin= g insights. I=E2=80=99m currently using this tactic for Predictable Revenue and my side= project targeting property managers.=C2=A0 **For Predictable Revenue (building pipeline): ** I=E2=80=99m reaching out to founders to learn about their journey to produc= t market fit. I=E2=80=99m genuinely interested in learning about the subjec= t and sharing it with this newsletter. I=E2=80=99ve focused the list on peo= ple that I suspect I can learn from and might be at a stage where they need= the type of help my company provides. I=E2=80=99m booking about 4 of these= a week by sending ~ 100 emails. These are the best cold email reply rates = I=E2=80=99ve seen in a long time. Did I bury the lede? Yes, I did. If you d= on=E2=80=99t read this far, you don=E2=80=99t get to learn :P=C2=A0 **For my side project (customer development):** I=E2=80=99m reaching out to a specific type of property manager (broker/own= ers) because I know they have the pain we want to solve. The episodes are f= ocused on them teaching me something, related to property management, that = they=E2=80=99re really good at. I=E2=80=99m learning and they get the expos= ure of their expertise to our audience. After each recording, I have two re= quests: first, I ask if they know anyone else who might be a good fit for t= he show, and second, I find out if they=E2=80=99d be open to a customer dev= elopment interview. I=E2=80=99m getting similar reply / conversion rates as= my campaign for PR.=C2=A0 ### What if I don=E2=80=99t know anything about the space? You don=E2=80=99t need deep expertise=E2=80=94just curiosity. Remember, you= r role as a host isn=E2=80=99t to have all the answers. It=E2=80=99s to ask= thoughtful questions and genuinely listen to your guest=E2=80=99s insights= . With the podcast I=E2=80=99m running for my side project, I know very lit= tle about the property management space but I=E2=80=99m able to ask good qu= estions so it works well.=C2=A0 If you=E2=80=99re worried about coming up with good questions, check out An= drew Warner=E2=80=99s book,[ Stop Asking Questions: How to Lead High-Impact= Interviews and Learn Anything from Anyone](https://www.amazon.com/Stop-Ask= ing-Questions-High-Impact-Interviews/dp/1737676540). It=E2=80=99s a great r= esource to help you sharpen your interviewing skills and guide meaningful c= onversations=E2=80=94even when you=E2=80=99re new to a topic. ### How it Works: 1. Find Interesting People to Talk To Make a list of potential customers, partners, or simply industry experts yo= u admire. Reach out with a simple invite: =E2=80=9CI=E2=80=99m really inter= ested in your perspective and would love to have you on the show.=E2=80=9D 2. Start with Genuine Curiosity During your conversation, focus on learning from your guest. Ask real quest= ions. Listen carefully for challenges, struggles, or places where they migh= t be stuck. Remember: the goal isn=E2=80=99t to pitch=E2=80=94it=E2=80=99s = to listen, learn, and create a real connection. 3. If You Spot a Problem, Offer to Help (for Free!) Here=E2=80=99s the secret sauce: If your guest shares a challenge you know = how to solve, offer them a quick, no-strings-attached session. Jump on a qu= ick call to walk them through it or send them a resource or template you=E2= =80=99ve built. No sales pitch. No expectations. Just genuine help. Why does this work so well? * Instant Trust: You=E2=80=99re immediately demonstrating real value. * No Pressure: They don=E2=80=99t feel sold to because you=E2=80=99re genui= nely just being helpful. * Real Relationship Building: People remember kindness. If they need more s= upport later, you=E2=80=99ll be their first call. ### How to Keep it Simple: You don=E2=80=99t need fancy gear or a complicated setup: * Riverside or Squadcast (part of Descript) + a decent USB microphone is al= l you need. * Both Descript and Riverside let you edit video like it=E2=80=99s a google= doc.=C2=A0 * Use Libsyn to distribute your episodes automatically to Spotify, Apple Po= dcasts, and other platforms. * Create a blog post and shareable social content for each episode on your = site. It helps your guests share easily, builds credibility, and boosts you= r SEO. As a bonus, it also gives your brand exposure to their network.=C2= =A0 ### Don=E2=80=99t Let the Relationship End at the Recording * Send your guest easy-to-share social posts, snippets, or quotes from your= conversation. * Look for opportunities to make introductions or reconnect later with help= ful resources. This approach is so simple, it almost feels like cheating=E2=80=94except it= isn=E2=80=99t. It=E2=80=99s authentic, it=E2=80=99s human, and it works. Here=E2=80=99s my challenge to you: invite one person you really admire to = be on your podcast. Listen carefully, be curious, and if you spot something= you can help with, offer freely. See what happens=E2=80=94I bet it=E2=80=99ll surprise you in all the best w= ays. Happy Podcasting,=20 Collin=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://foundersedition.co/p/podcasting-for-meetings --698e3aa4cb321fd899677550489e24e35d7171283df08bbbf65b1badbbac Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 podcasting for meetings
<= td align=3D"center" valign=3D"top" style=3D"border:0px solid #FFFFFF;border= -radius:10px;background-color:#FFFFFF;" class=3D"c">

March 21, 2025   |   Read Onli= ne

podcasting for meetings

<= /table>
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<= img src=3D"https://link.mail.beehiiv.com/ss/o/u001.QDl44NxZBc1mRkS74rGpGQ/4= ez/6Kf7fbs-TtiFYjnPIxvI4w/ho.gif" alt=3D"" width=3D"1" height=3D"1" border= =3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 != important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0= !important;margin-left:0 !important;padding-top:0 !important;padding-botto= m:0 !important;padding-right:0 !important;padding-left:0 !important;"/>

Today=E2=80=99s newsletter was inspired by a conversation I= had recently on my podcast with Dr. Jeremy Weisz, founder of Rise 25. He d= ropped a simple-but-brilliant tactic that I=E2=80=99d ignored for years=E2= =80=94using my podcast to meet potential customers. I tried it out recently= and it worked so well that I almost didn=E2=80=99t want to share it. But I= couldn=E2=80=99t do that so here we are.

= = <= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

Here=E2=80=99s my challenge to you: invite one person you = really admire to be on your podcast. Listen carefully, be curious, and if y= ou spot something you can help with, offer freely.

=

Hello Andrew,

TL;DR

  1. Podcastin= g is the easiest way to open a door to your future customers, partners, or = people you just want to learn from.

  2. Use each interview to ge= nuinely learn from your guest and build a real connection.

    3. <= li class=3D"listItem ultext">

    I= f you spot a problem you can help with, offer to show them how to fix it, n= o strings attached.

  3. I=E2=80=99m using this for prospecting= and booking customer development meetings.

= Podcasting Isn=E2=80=99t About Downl= oads. It=E2=80=99s About Relationships.

Most of the time, people think podcasting is about building a huge= audience and chasing sponsorship dollars. It can be=E2=80=94but there=E2= =80=99s another way. Instead, think of it as the easiest path to connect di= rectly with potential customers, strategic partners, or fascinating people = you just want to know better.

Whe= n you invite someone to be a guest on your podcast, you=E2=80=99re opening = the door for an authentic conversation=E2=80=94not a sales pitch, not a tra= nsactional meeting. Just two people genuinely exploring ideas and sharing i= nsights.

I=E2=80=99m currently us= ing this tactic for Predictable Revenue and my side project targeting prope= rty managers.=C2=A0

For Predic= table Revenue (building pipeline):

I=E2=80=99m reaching out to founders to learn about their journey = to product market fit. I=E2=80=99m genuinely interested in learning about t= he subject and sharing it with this newsletter. I=E2=80=99ve focused the li= st on people that I suspect I can learn from and might be at a stage where = they need the type of help my company provides. I=E2=80=99m booking about 4= of these a week by sending ~ 100 emails. These are the best cold email rep= ly rates I=E2=80=99ve seen in a long time. Did I bury the lede? Yes, I did.= If you don=E2=80=99t read this far, you don=E2=80=99t get to learn :P=C2= =A0

For my side project (custo= mer development):

I=E2=80=99m= reaching out to a specific type of property manager (broker/owners) becaus= e I know they have the pain we want to solve. The episodes are focused on t= hem teaching me something, related to property management, that they=E2=80= =99re really good at. I=E2=80=99m learning and they get the exposure of the= ir expertise to our audience. After each recording, I have two requests: fi= rst, I ask if they know anyone else who might be a good fit for the show, a= nd second, I find out if they=E2=80=99d be open to a customer development i= nterview. I=E2=80=99m getting similar reply / conversion rates as my campai= gn for PR.=C2=A0

What = if I don=E2=80=99t know anything about the space?

You don=E2=80=99t need deep expertise=E2=80=94just curios= ity. Remember, your role as a host isn=E2=80=99t to have all the answers. I= t=E2=80=99s to ask thoughtful questions and genuinely listen to your guest= =E2=80=99s insights. With the podcast I=E2=80=99m running for my side proje= ct, I know very little about the property management space but I=E2=80=99m = able to ask good questions so it works well.=C2=A0

If you=E2=80=99re worried about coming up with good quest= ions, check out Andrew Warner=E2=80=99s book, Stop Asking Questi= ons: How to Lead High-Impact Interviews and Learn Anything from Anyone. It=E2=80=99s a great resourc= e to help you sharpen your interviewing skills and guide meaningful convers= ations=E2=80=94even when you=E2=80=99re new to a topic.

<= h3 style=3D"color:#2A2A2A;font-weight:normal;">How it Works:
1. Find= Interesting People to Talk To

Ma= ke a list of potential customers, partners, or simply industry experts you = admire. Reach out with a simple invite: =E2=80=9CI=E2=80=99m really interes= ted in your perspective and would love to have you on the show.=E2=80=9D

2. Start with Genuine Curiosity

= During your conversation, focus on l= earning from your guest. Ask real questions. Listen carefully for challenge= s, struggles, or places where they might be stuck. Remember: the goal isn= =E2=80=99t to pitch=E2=80=94it=E2=80=99s to listen, learn, and create a rea= l connection.

3. If You Spot a Pr= oblem, Offer to Help (for Free!)

= Here=E2=80=99s the secret sauce: If your guest shares a challenge you know = how to solve, offer them a quick, no-strings-attached session. Jump on a qu= ick call to walk them through it or send them a resource or template you=E2= =80=99ve built.

No sales pitch. N= o expectations. Just genuine help.

  • Instant T= rust: You=E2=80=99re immediately demonstrating real value.

    • <= li class=3D"listItem ultext">

    N= o Pressure: They don=E2=80=99t feel sold to because you=E2=80=99re genuinel= y just being helpful.

  • Real Relationship Building: People rem= ember kindness. If they need more support later, you=E2=80=99ll be their fi= rst call.

How to Kee= p it Simple:

You don=E2=80=99t n= eed fancy gear or a complicated setup:

Ri= verside or Squadcast (part of Descript) + a decent USB microphone is all yo= u need.

  • Both Descript and Riverside let you edit video like = it=E2=80=99s a google doc.=C2=A0

  • Use Libsyn to distribute yo= ur episodes automatically to Spotify, Apple Podcasts, and other platforms.<= /span>

  • Create a blog post and shareable social content for each epi= sode on your site. It helps your guests share easily, builds credibility, a= nd boosts your SEO. As a bonus, it also gives your brand exposure to their = network.=C2=A0

    • Don=E2=80=99t Let the Relationship End at the Recording

    • Send your guest easy-to-share social posts, snippe= ts, or quotes from your conversation.

    • Look for opportunities= to make introductions or reconnect later with helpful resources.

    This approach is so simple= , it almost feels like cheating=E2=80=94except it isn=E2=80=99t. It=E2=80= =99s authentic, it=E2=80=99s human, and it works.

    See what happens=E2=80=94I bet it=E2=80=99ll surprise you= in all the best ways.

    Happy Podc= asting,

    Collin

    3D"yt"=3D"in=
     

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