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From: Game Changing Attorney Podcast <connect@mail.crisp.co>
To: andrew@sterlingcal.com
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------=_Part_6499185_1017347441.1742049257566
Content-Type: text/plain; charset=UTF-8
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Crisis management, marketing that actually works, and why your personality =
is keeping you stuck =E2=80=94 5 must-know lessons inside.Hi Andrew,

Running a law firm isn=E2=80=99t just about practicing law =E2=80=94 it=E2=
=80=99s about=20

**leading, growing, marketing, and dealing with whatever chaos gets thrown =
your way.**

The good news? Some of the smartest minds out there have already figured ou=
t=20

**what works (and what doesn=E2=80=99t).**

I=E2=80=99ve pulled together=20

**five incredible stories** that cover everything from=20

**handling crisis like a pro and scaling your brand to developing the kind =
of leadership skills that make a real difference.**

Whether you're looking to=20

**fine-tune your strategy, grow as a leader, or just hear a wild story abou=
t a 20-year legal battle against a corporate giant**, these are worth a lis=
ten.

**5 Can=E2=80=99t-Miss Lessons for Law Firm Owners:**

1.

**How to Handle Crisis Like a Professional Fixer=C2=A0**
=C2=A0 =C2=A0 Judy Smith is literally=20

**the real-life Olivia Pope** =E2=80=94 she=E2=80=99s handled the biggest c=
rises in politics and=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0=
business. In this episode, she breaks down=20

**how to stay calm, protect your reputation, and=C2=A0 =C2=A0 =C2=A0 =C2=A0=
 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0navigate any crisis.**
=C2=A0 =C2=A0=C2=A0&#128073;

**Click here =E2=80=94 because =E2=80=9Cno comment=E2=80=9D is not a PR str=
ategy.** https://podcasts.apple.com/us/podcast/the-game-changing-attorney-p=
odcast-with-michael-mogill/id1504592760?i=3D1000501696526

2.

**A Legal Battle Straight Out of a Movie**
=C2=A0 =C2=A0 If you=E2=80=99ve seen Dark Waters, you know=20

**Robert Bilott=E2=80=99s** story. He spent 20 years taking on=20

**one of the=C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0biggest corporations in the wo=
rld** =E2=80=94 and won.
=C2=A0 =C2=A0=C2=A0&#128073;**Click here =E2=80=94 this one will make you r=
ethink everything.** https://podcasts.apple.com/us/podcast/the-game-changin=
g-attorney-podcast-with-michael-mogill/id1504592760?i=3D1000497896013

3.

**Marketing That Works (and What to Stop Wasting Money On)**
=C2=A0 =C2=A0 Ryan Deiss has built some of the biggest brands out there. In=
 this episode, he=20

**cuts through the=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0non=
sense** and explains=20

**exactly what law firms should (and shouldn=E2=80=99t) do when it comes to=
=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0marketing.**
=C2=A0 =C2=A0=C2=A0&#128073;**Click here =E2=80=94 because not all marketin=
g advice is good advice.** https://podcasts.apple.com/us/podcast/the-game-c=
hanging-attorney-podcast-with-michael-mogill/id1504592760?i=3D1000500925664

4.

**Your Personality Is Keeping You Stuck (But It Doesn=E2=80=99t Have To)**
=C2=A0 =C2=A0 Dr. Ben Hardy explains why=20

**your personality isn=E2=80=99t fixed** =E2=80=94 and how you can=20

**train yourself to=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0be=
come the person (and leader) you actually want to be.**
=C2=A0 =C2=A0 &#128073;**Click here =E2=80=94 because growth doesn=E2=80=99=
t happen by accident.** https://podcasts.apple.com/us/podcast/the-game-chan=
ging-attorney-podcast-with-michael-mogill/id1504592760?i=3D1000493750916

****5.

**Why the Best Leaders Think Differently**
=C2=A0 =C2=A0 Michael Brody-Waite believes=20

**great leaders should think like recovering addicts** (seriously). In=C2=
=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0=C2=A0this episode, he shares=20

**how radical honesty and accountability can transform your firm.**
=C2=A0 =C2=A0=C2=A0&#128073;**Click here =E2=80=94 leadership lessons you w=
on=E2=80=99t hear anywhere else.** https://podcasts.apple.com/us/podcast/th=
e-game-changing-attorney-podcast-with-michael-mogill/id1504592760?i=3D10004=
89093468

****These episodes are packed with=20

**insights and strategies to help you,**but which one is going to hit home?

Sent to: andrew@sterlingcal.com

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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0;padding-top:20px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#000000;font-size:14px">Hi An=
drew,</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#000000;font-size:14px"><br><=
/p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px">Runni=
ng a law firm isn=E2=80=99t just about practicing law =E2=80=94 it=E2=80=99=
s about <strong>leading, growing, marketing, and dealing with whatever chao=
s gets thrown your way.</strong><br><br></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px">The g=
ood news? Some of the smartest minds out there have already figured out <st=
rong>what works (and what doesn=E2=80=99t).</strong><br><br></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px">I=E2=
=80=99ve pulled together <strong>five incredible stories</strong> that cove=
r everything from <strong>handling crisis like a pro and scaling your brand=
 to developing the kind of leadership skills that make a real difference.</=
strong><br><br></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px">Wheth=
er you're looking to <strong>fine-tune your strategy, grow as a leader, or =
just hear a wild story about a 20-year legal battle against a corporate gia=
nt</strong>, these are worth a listen.</p><strong></strong></td>
</tr>
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0;padding-top:20px;padding-b=
ottom:20px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:30px;color:#ff0007;font-size:20px"><stro=
ng>5 Can=E2=80=99t-Miss Lessons for Law Firm Owners:</strong></p></td>
</tr>
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#333333"><span style=3D"color:#000000"=
><strong><span style=3D"background-color:#FFFFFF">1.</span></strong></span>=
<strong> How to Handle Crisis Like a Professional Fixer&nbsp;</strong><br><=
span style=3D"color:#000000"><em><span style=3D"background-color:#FFFFFF">&=
nbsp; &nbsp;</span></em></span><em> Judy Smith is literally <strong>the rea=
l-life Olivia Pope</strong> =E2=80=94 she=E2=80=99s handled the biggest cri=
ses in politics and&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;bu=
siness. In this episode, she breaks down <strong>how to stay calm, protect =
your reputation, and&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;=
 &nbsp;&nbsp;navigate any crisis.</strong></em><br><span style=3D"color:#00=
0000"><em><span style=3D"background-color:#FFFFFF">&nbsp; &nbsp;&nbsp;=F0=
=9F=91=89</span></em></span><a href=3D"https://crispvideo.emlnk1.com/lt.php=
?x=3D3DZy~GDGUFHNE578_NPJW.Kh~X7SiAIivxk2kXQ2JaOe557~0Uy.0uJr2HJzitT3lfYxYH=
QWInKc55J" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none=
;mso-line-height-rule:exactly;text-decoration:underline;color:#2660f5;font-=
size:14px" target=3D"_blank"><strong><u> Click here =E2=80=94 because =E2=
=80=9Cno comment=E2=80=9D is not a PR strategy.</u></strong></a></h2>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px"><br><=
/p>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#333333"><span style=3D"color:#000000"=
><strong><span style=3D"background-color:#FFFFFF">2.</span></strong></span>=
<strong> A Legal Battle Straight Out of a Movie</strong><br><span style=3D"=
color:#000000"><em><span style=3D"background-color:#FFFFFF">&nbsp; &nbsp;</=
span></em></span><em> If you=E2=80=99ve seen Dark Waters, you know <strong>=
Robert Bilott=E2=80=99s</strong> story. He spent 20 years taking on <strong=
>one of the&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;biggest corporations in the wor=
ld</strong> =E2=80=94 and won.</em><br><span style=3D"color:#000000"><span =
style=3D"background-color:#FFFFFF">&nbsp; &nbsp;&nbsp;=F0=9F=91=89</span></=
span><a href=3D"https://crispvideo.emlnk1.com/lt.php?x=3D3DZy~GDGUFHNE578_N=
PJW.Kh~X7SiAIivxk2kXQ2JaOe557~0Uy.0uJr2HJzitT3lfYxYHQWInKc55N" style=3D"-we=
bkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:e=
xactly;text-decoration:underline;color:#2660f5;font-size:14px" target=3D"_b=
lank"><strong> Click here =E2=80=94 this one will make you rethink everythi=
ng.</strong></a></h2>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px"><br><=
/p>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#333333"><span style=3D"font-size:14px=
;color:#000000"><strong><span style=3D"background-color:#FFFFFF">3.</span><=
/strong></span><strong> Marketing That Works (and What to Stop Wasting Mone=
y On)</strong><br><span style=3D"color:#000000"><em><span style=3D"backgrou=
nd-color:#FFFFFF">&nbsp; &nbsp;</span></em></span><em> Ryan Deiss has built=
 some of the biggest brands out there. In this episode, he <strong>cuts thr=
ough the&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;nonsense</str=
ong> and explains <strong>exactly what law firms should (and shouldn=E2=80=
=99t) do when it comes to&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&n=
bsp;marketing.</strong></em><br><span style=3D"color:#000000"><em><span sty=
le=3D"background-color:#FFFFFF">&nbsp; &nbsp;&nbsp;<span style=3D"font-size=
:14px">=F0=9F=91=89</span></span></em></span><em><a href=3D"https://crispvi=
deo.emlnk1.com/lt.php?x=3D3DZy~GDGUFHNE578_NPJW.Kh~X7SiAIivxk2kXQ2JaOe557~0=
Uy.0uJr2HJzitT3lfYxYHQWInKc55R" style=3D"-webkit-text-size-adjust:none;-ms-=
text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underlin=
e;color:#2660f5;font-size:14px" target=3D"_blank"><strong> Click here =E2=
=80=94 because not all marketing advice is good advice.</strong></a></em></=
h2>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#333333;font-size:14px"><br><=
/p>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#333333"><span style=3D"color:#000000"=
><strong><span style=3D"background-color:#FFFFFF">4.</span></strong></span>=
<strong> Your Personality Is Keeping You Stuck (But It Doesn=E2=80=99t Have=
 To)</strong><br><span style=3D"color:#000000"><em><span style=3D"backgroun=
d-color:#FFFFFF">&nbsp; &nbsp;</span></em></span><em> Dr. Ben Hardy explain=
s why <strong>your personality isn=E2=80=99t fixed</strong> =E2=80=94 and h=
ow you can <strong>train yourself to&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbs=
p; &nbsp;&nbsp;become the person (and leader) you actually want to be.</str=
ong></em><br><span style=3D"color:#000000"><em><span style=3D"background-co=
lor:#FFFFFF">&nbsp; &nbsp;<span style=3D"font-size:14px"> =F0=9F=91=89</spa=
n></span></em></span><em><a href=3D"https://crispvideo.emlnk1.com/lt.php?x=
=3D3DZy~GDGUFHNE578_NPJW.Kh~X7SiAIivxk2kXQ2JaOe557~0Uy.0uJr2HJzitT3lfYxYHQW=
InKc55V" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;m=
so-line-height-rule:exactly;text-decoration:underline;color:#2660f5;font-si=
ze:14px" target=3D"_blank"><strong> Click here =E2=80=94 because growth doe=
sn=E2=80=99t happen by accident.</strong></a></em></h2>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#2660f5"><br></h2>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#333333"><span style=3D"color:#000000"=
><strong><span style=3D"background-color:#FFFFFF">5.</span></strong></span>=
<strong> Why the Best Leaders Think Differently</strong><br><span style=3D"=
color:#000000"><em><span style=3D"background-color:#FFFFFF">&nbsp; &nbsp;</=
span></em></span><em> Michael Brody-Waite believes <strong>great leaders sh=
ould think like recovering addicts</strong> (seriously). In&nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp;&nbsp;this episode, he shares <strong>how radical =
honesty and accountability can transform your firm.</strong></em><br><span =
style=3D"color:#000000"><em><span style=3D"background-color:#FFFFFF">&nbsp;=
 &nbsp;&nbsp;<span style=3D"font-size:14px">=F0=9F=91=89</span></span></em>=
</span><em><a href=3D"https://crispvideo.emlnk1.com/lt.php?x=3D3DZy~GDGUFHN=
E578_NPJW.Kh~X7SiAIivxk2kXQ2JaOe557~0Uy.0uJr2HJzitT3lfYxYHQWInKc5Hz" style=
=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height=
-rule:exactly;text-decoration:underline;color:#2660f5;font-size:14px" targe=
t=3D"_blank"><strong> Click here =E2=80=94 leadership lessons you won=E2=80=
=99t hear anywhere else.</strong></a></em></h2>
<h2 style=3D"Margin:0;line-height:16.8px;mso-line-height-rule:exactly;font-=
family:arial, 'helvetica neue', helvetica, sans-serif;font-size:14px;font-s=
tyle:normal;font-weight:normal;color:#2660f5"><br></h2>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:roboto, 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;color:#000000;font-size:14px">These=
 episodes are packed with <strong>insights and strategies to help you, </st=
rong>but which one is going to hit home?</p></td>
</tr>
</table></td>
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