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From: Collin Stewart <predictablerevenue-newsletter@mail.beehiiv.com>
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Subject: my conference playbook
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Hello Andrew,=20

_**Book update**__: We just received a review from _**_Mark Roberge_**_, __=
Co-Founder @ Stage 2 Capital, Founding CRO @HubSpot & Author of Best Seller=
 "The Sales Acceleration Formula":_

"Too many founders mistake early revenue for product-market fit and scale b=
efore they=E2=80=99re ready. The Terrifying Art of Finding Customers gives =
founders a disciplined approach to proving demand, testing go-to-market fit=
, and knowing when to scale. Essential reading for any founder navigating e=
arly-stage growth."

_**tl;dr**__ _

* _Conferences don=E2=80=99t have to be a money pit that only generate =E2=
=80=98good vibes=E2=80=99_

* _To remind yourself to ask the right questions, print =E2=80=98are we a f=
it=E2=80=99 cards on postcard stock and take them to your next conference_

* _Run pre/during/post outbound campaigns to maximize your investment   _

### The Secret to Getting ROI from Your Conference Sponsorship

Today=E2=80=99s post is another one of those _I=E2=80=99ve had this convers=
ation 3x this week and need to get my thoughts down on paper_ posts. I=E2=
=80=99ve written about this before on our company blog but wanted to clean =
the posts up before I shared them. If you=E2=80=99re going to any conferenc=
es this year, as attendees or sponsors, this post will have something for y=
ou.=20

We sponsored SaaStr, the biggest SaaS conference in San Francisco, from its=
 first year until 2021. Initially, we were a young company excited just to =
be in the room=E2=80=94our booth presence was mostly about brand awareness.=
 But as our business matured and budgets tightened, our CFO started asking =
tough questions about ROI. Embarrassingly, we didn=E2=80=99t have very good=
 answers.

#### The Trap of Quantity Over Quality

At SaaStr 2016, our strategy was all about quantity. We scanned over 300 ba=
dges, had gimmicks like hiring a fortune teller to attract booth visitors, =
hosted book signings, and gave away hundreds of copies of _From Impossible =
to Inevitable_. The booth buzzed with activity, but when it came to results=
, we closed exactly zero deals.

Our mistake? We focused on volume without paying attention to the quality o=
f the conversations or the strength of our follow-ups. We naively assumed b=
adge scans would effortlessly convert into meetings the next week. They did=
n't. After some painful reflection, we concluded our failure was due to thr=
ee big issues:

* Our booth location wasn't strategic.

* Our follow-up process was weak.

* Our conversations lacked depth and direction (in short, they sucked!).

The breakthrough realization was simple: chasing quantity made us overlook =
quality. We felt the rush of the crowd but left with a big hole in our pock=
et and a csv of emails that never turned into much.=20

#### Enter the AWAF (Are We A Fit?) Card

For SaaStr 2017, we completely flipped our approach. We strategically chose=
 our booth location near companies that attracted our ideal customers, we f=
orgot swag altogether and joked that our giveaway was a great conversation,=
 and most importantly, introduced our AWAF (Are We A Fit?) cards.

The AWAF cards distilled our qualification process into a straightforward c=
hecklist across four key areas:

* **Team:** Company size, team composition, growth goals.

* **Results:** Current outbound strategy effectiveness.

* **Customers:** Assessing if the company had achieved product-market fit=
=E2=80=94offering resources if they weren=E2=80=99t quite ready.

* **Targeting:** Geographic focus, maturity of their product/company.

The magic of these cards was in their simplicity. It reminded every one of =
us that we were standing at the booth to have a good sales conversation wit=
h prospects. In a casual in person setting like a conference, it=E2=80=99s =
way to easy to forget that you=E2=80=99re there to sell. I=E2=80=99ve been =
selling most my life and on numerous occasions have watched myself ramble o=
n about something unrelated to a prime prospect.=20

The cards were the perfect reminder of our purpose.=20

My ask to the team was, whenever you=E2=80=99re having a conversation that =
might go somewhere, pull a card out and start taking notes. That was all. W=
e also doubled commissions for meetings booked at the conference which prov=
ided a nice incentive to keep the team motivated.=20

Interestingly, whenever our team began jotting down notes on the cards, pro=
spects would reposition themselves so they could see the card and start hel=
ping our team answer the questions. There are few things better than a pros=
pect telling you why they're a good fit. Here=E2=80=99s a shot of the team =
working the booth:

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/00802554-5674-4=
dac-bf06-643fa8cfbb81/image.png?t=3D1741921814)
Caption:=20

The results were dramatic:

* Badge scans dropped from 327 to just 67, but lead quality soared.

* We completed 32 AWAF cards with clear, booked next steps.

* Closed over $200,000 in new business within 60 days post-event, vastly ou=
tperforming our initial $50,000 goal.

More importantly, the shift transformed our team's mindset. Our goal at the=
 booth became about having meaningful conversations=E2=80=94not scanning ba=
dges or handing out swag. As I emphasize in [_The Terrifying Art of Finding=
 Customers_](https://www.amazon.com/Terrifying-Art-Finding-Customers-Sleep-=
Deprived), the best way to move a deal forward is a deep understanding of y=
our customer, and these structured conversations ensured we were talking to=
 the right people about the right things.=20

Here=E2=80=99s a shot of the card itself:

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/6941c553-f886-4=
cff-ad85-6bcc5aea876d/CleanShot_2025-03-13_at_20.12.07.png?t=3D1741921949)
Caption:=20

_Pro-tip_: One of our most effective booth engagement strategies was placin=
g inexpensive anti-fatigue kitchen mats in front of our reps. Anytime someo=
ne slowed down, we invited them over for a "relaxing stand." At only $30 ea=
ch, these mats encouraged people to pause just long enough to spark a conve=
rsation.=20

_Second pro-tip_: bring envelopes and give every sales rep four of them wit=
h the following labels: fresh cards, booked meetings, follow-up action, & n=
o follow up. Before you file the card, take a picture of it next to the per=
son=E2=80=99s badge (with their permission) so you have their info and a ba=
ckup.=20

#### Leveraging Outbound

To squeeze even more ROI from conferences, we later learned to layer strate=
gic outbound campaigns into our event strategy. Here are the three differen=
t campaigns we like to run:

**Pre-event campaign**=20

Target ideal attendees ahead of time. Scrape previous attendee lists, spons=
or lists, and speaker lists, find your target prospects at those organizati=
ons and reach out to see if they=E2=80=99ll be there. These are your standa=
rd =E2=80=9Cmeet me at the booth=E2=80=9D type emails.=20

If we can=E2=80=99t get a good list, we=E2=80=99ll reach out to high value =
targets we suspect might be there to offer personalized experiences like pr=
ivate dinners or exclusive events to secure high-quality meetings. Our last=
 SaaStr we hosted a revenue leader meetup just outside the venue, the bill =
was less than $1k and it enabled us to have some quality time to connect wi=
th prospects in a quieter setting. These are great events to invite prospec=
ts to before and during the event.=20

**During-event campaign**=20

Manage scheduled meetings, engage actively on social media, and respond imm=
ediately to attendee interactions. We also make a point of filtering the pe=
ople we engage with and inviting the top prospects to any events we=E2=80=
=99re hosting.=20

**Post-event campaign**

We=E2=80=99ll follow-up rigorously with leads that engaged pre-event or at =
the booth via AWAF cards but haven't yet booked a meeting. Don=E2=80=99t le=
t hot leads cool off.

The beauty of outbound-driven strategies? You don=E2=80=99t even need a boo=
th to be successful. With the right preparation, outbound efforts alone can=
 yield substantial ROI.=20

#### Quality > Quantity (duh!)

* Quality always beats quantity when it comes to events, it seems obvious n=
ow but it wasn=E2=80=99t when we first started going.

* Structured conversations, guided by tools like AWAF cards, create stronge=
r, more actionable leads.

* Establishing clear next steps immediately boosts follow-up conversion rat=
es.

I love the AWAF cards. They=E2=80=99re simple and help me remember to follo=
w the sales best practices I know but sometimes forget when I=E2=80=99m sel=
ling in person.=20

Got a conference coming up? Hit me up and I=E2=80=99ll share the illustrato=
r file with you so you can make one for yourself.=20

Happy conferencing,

Collin=20

PS - if you=E2=80=99re still reading and want to help me test out the new c=
ommunity platform hit reply and let me know.=20


=E2=80=94=E2=80=94=E2=80=94

You are reading a plain text version of this post. For the best experience,=
 copy and paste this link in your browser to view the post online:
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</style></head><body class=3D"a" style=3D"margin:0px auto;padding:0px;word-=
wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role=3D"art=
icle" aria-roledescription=3D"email" aria-label=3D"email_name" lang=3D"en" =
style=3D"font-size:1rem"><table role=3D"none" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=3D"gg"><tr><td al=
ign=3D"center" valign=3D"top"><table role=3D"none" width=3D"670" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"width:670px;ta=
ble-layout:fixed;"><tr><td class=3D"bodyWrapper" align=3D"center" valign=3D=
"top" style=3D"padding:10px 5px 10px 5px;"><table role=3D"none" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><=
td align=3D"center" valign=3D"top" style=3D"border:0px solid #FFFFFF;border=
-radius:10px;background-color:#FFFFFF;" class=3D"c"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td class=3D"f" align=3D"right" valign=3D"top" style=3D"padding:20p=
x 15px;"><p> March 14, 2025 &nbsp; | &nbsp; <a href=3D"https://link.mail.be=
ehiiv.com/ss/c/u001.r7o6LfRLXwQ-3g4cvdmKtd8SJB4D4z2stBRrWAMoYsi-Y-FpJIDvKUm=
qOt2CKHY0fQHWTm1SW7ljKUVmYDjfTVZRZFkhvA0KlRpHgmR7Vj9cNRHBOIilBTJg5Cr5Tgbgup=
JBjK5Aey4zMI71TftP4P2cab2-aHmC9GoIHcO9Cc13TF69_KxKp8-QoIK3quFvqa6379G8nuj5I=
WFiX7GgIPNRMsbllMx4UWrO9CQTt8DBAGRihrggJPlpEhMNzpkCUFy7766x1A0Rv8BZmoSN8K9_=
ji111-YFRMdfsCuD2G48y1axM7HyVdsr0mFq0zwaeA3OxRJ_MVL9mheWX6wWtDdKCQE3fKfNsJR=
SscXqwUBAHZY_e8QSGjFRUfSSndsuo8xnjtPLMsfop-oRrpPCfcI5lpIC2UF_VqqLUWi4jPhUPK=
7zbmvj2mr9uxsyRJHmm8aBjtj2Z16s6I8saSqiISHEVskZFk-MU9Br4R_IkXxT9PYgzv7PonP2l=
BuMeyFXBJiFHw7Gt9wnYBdzTHRFmjdqRRXneT0x-oFUHDBim74dghCILy6ZdW1jEjg9U_uhRSPL=
9bz6eghiWcXtYWD_G6b0Cv-0DY_qEV8Q83bgw4qZWFElVXbaIt41wkhjkyIUlP1BwG3SN4NEVGw=
R8NhYhNw0UZMQjqnbZMN9o_Jp3z7R2YY4FqCL3CMDeMbELp8VYChGLWTqBY1tH07wADVOyinc0T=
uUzbJe_lcze9pifPfCCeHmDv9RUJFx-Tk0lQBxLmqVQae8LZbZ5X1kxrDbxQ/4es/G12DptxSQ5=
OJ1ifi4kIzaw/h0/h001.cu_KEQ7mJFemjqfs-It5wCOwI5e6ONYxOZTmbT09xdE">Read Onli=
ne</a></p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" st=
yle=3D"padding:15px 15px 20px;"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
=3D"center" valign=3D"top"><h1 style=3D"text-align:left;font-family:'Trebuc=
het MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;c=
olor:#2A2A2A;padding:2px 0;line-height:38px;"> my conference playbook </h1>=
</td></tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"padding:15px 15px 15px 15px;" class=3D"dd"><table role=3D"none" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr><td align=3D"left" valign=3D"middle" class=3D"mob-stack"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"right" =
class=3D"social-mobile"><tr><td align=3D"left" valign=3D"middle"><table rol=
e=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left" =
style=3D"width:100%"><tr><td align=3D"center" valign=3D"middle"><a href=3D"=
https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpmxH7-WTt-1gChtT=
cndEMyBoSwgSdDaOALV1MAeTHOBSUWCqEjdMxJtRDlZvsKnAu88fuP77Fa517iEnn6h_MBewcG1=
gv5nJ1UfGFjsJuE2eiTvxvYPmPEaZDfQUGSOb_vfyOhid-D2-vy6o1DcJ4n1m6lADWHC9mLcFkv=
RD1KGFEf5uTntrIeoEsFJKQ3pRNpxd8elWbnAvz78jHfbmUzKlNBc0AeShITCB-8v5DdbqgZje0=
MXSGpx4g7aPEsznJDLcLQqb39FNZPnVQeFV1igMlDvTj4PYrTLVd9js3bRAYejNhoZ2QHdnJRyW=
DQbmnFw/4es/G12DptxSQ5OJ1ifi4kIzaw/h1/h001.KSmUV4HbtBivj9RLDQnwgG0ua4-KvpB5=
ubIjf_XPSro" style=3D"text-decoration:none; display:block;"><table role=3D"=
none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr=
><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB;=
 border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=
=3D"display:block; width:100%; height:100%; max-width:18px; max-height:18px=
; object-fit: contain;" alt=3D"share on facebook" width=3D"18" border=3D"0"=
 src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Da=
uto,onerror=3Dredirect,quality=3D80/static_assets/header/facebook.png"/></t=
d></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td=
 align=3D"center" valign=3D"middle"><a href=3D"https://link.mail.beehiiv.co=
m/ss/c/u001.eT_HH9j2kUx6jXW0PHemwzOjQOpuqUKCn7LAbiCzlo1oxUN44u16xvalV9lCzdH=
Nf-2oVWwF8nFIujoz8Z4ultPayspV7EV3WtW764jIYdGO_JqPgoLcT1C3NvEbxjaAF6aXE-0SKq=
WY-moHu0xzukmsHdUN_Pa3cRICRC-8WLxuhr8A_jzf7jZcKfwdqc-Oe5aNC46hH3lnEO12SYp01=
A3fROlbxu4NrpMbbBhVoV2pU6deGQkB7aZNZdqzSe-8PCD19gggLW-moWY0qJC4dOT1nB6xsawN=
VogPvPH7h6hTavbZR_Z20inxna9mhmPv/4es/G12DptxSQ5OJ1ifi4kIzaw/h2/h001.Ud2mhKu=
rL-XmbCWX_u4ImlA-EsFShr7WyNmBl0CTi7Q" style=3D"text-decoration:none; displa=
y:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D=
"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px;=
 padding: 8px;"><img style=3D"display:block; width:100%; height:100%; max-w=
idth:18px; max-height:18px; object-fit: contain;" alt=3D"share on twitter" =
width=3D"18" height=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cd=
n-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/=
static_assets/header/x.png"/></td></tr></table></a></td><td width=3D"8" sty=
le=3D"width:8px;">&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=
=3D"https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpm9U9S1JYcj8=
zH88ooT01vXOKGqw1BJYJi8XJOykB3s2LWl1rCZfKcz3DAnKFS5ActNz6yZIhzmMblfyjAusUfx=
17UUOP4EgetunYbeWPRTZLe93fvgCSJQRP0hkJe7djTS0b5c9KBvnfuNTxAyMnJOsRefrjYOFKS=
5TMitAdtvukSsTZgDNrknk3AKjj-94FM2tenaKkhOZNcuU2lMiSPUgQneZLXe-XtG-iEmAVhVWf=
dx8EDCK49NvOp8PxWhRGtW5VGgDasEFiHJ6xe4LJ0dkbRXNNd952_ZbcMjDOg_3rslYf6F9X1bj=
9thvR7DpCvg/4es/G12DptxSQ5OJ1ifi4kIzaw/h3/h001.CZoY-U0ztiztbIlIGO0DGOJlzhPM=
tmm7m-a8f6xOWak" style=3D"text-decoration:none; display:block;"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E=
7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img st=
yle=3D"display:block; width:100%; height:100%; max-width:18px; max-height:1=
8px; object-fit: contain;" alt=3D"share on threads" width=3D"18" height=3D"=
18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/th=
reads.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;"=
>&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https://link.=
mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpm5Vsol3-4mO68bGpSvtYIyCFMPHZ=
M3NHfCQCEvGpU3U82219i03ZXpcWbsDp4yL-p4wFphx3jgPGkl4RGiC6osrPmeON1utPuYLqtNp=
-cn74n7o69hhuQ9P8FXcec7C9eIF5B4uz9-2plTnkOlZqjP_ukaf9uK6gxClAZJElSvtGbgV5i2=
xvHLWhVvirwzRGrKDtsPUDFQJtWNbCtWpodIPNFNolu9v0STB6pKa6V6o8ZEbHPdT81EDVlq_ZS=
oDN8EM9KT3qySSVS29fziJTXdk-aLtJHiIEd-pE_8JhC0N0GzIEgEkep3IjDcKFNQlL5g/4es/G=
12DptxSQ5OJ1ifi4kIzaw/h4/h001.qwFD7Z1qse3Hw8UWZ5fwpsbwmyNeFVTHSe1qvZWcAEE" =
style=3D"text-decoration:none; display:block;"><table role=3D"none" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-ra=
dius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display=
:block; width:100%; height:100%; max-width:18px; max-height:18px; object-fi=
t: contain;" alt=3D"share on linkedin" width=3D"18" height=3D"18" border=3D=
"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/linkedin.png"/=
></td></tr></table></a></td></tr></table></td></tr></table></td></tr></tabl=
e></td></tr><tr><td style=3D"height:0px;width:0px;"><div style=3D"height:1p=
x;" data-open-tracking=3D"true"> <img src=3D"https://link.mail.beehiiv.com/=
ss/o/u001.QDl44NxZBc1mRkS74rGpGQ/4es/G12DptxSQ5OJ1ifi4kIzaw/ho.gif" alt=3D"=
" width=3D"1" height=3D"1" border=3D"0" style=3D"height:1px !important;widt=
h:1px !important;border-width:0 !important;margin-top:0 !important;margin-b=
ottom:0 !important;margin-right:0 !important;margin-left:0 !important;paddi=
ng-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;=
padding-left:0 !important;"/> </div></td></tr><tr id=3D"content-blocks"><td=
 class=3D"email-card-body" align=3D"center" valign=3D"top" style=3D"padding=
-bottom:15px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p sty=
le=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);">Hello Andre=
w, </span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-height:=
24px;"><span style=3D"color:rgb(44, 62, 80);"><i><b>Book update</b></i></sp=
an><span style=3D"color:rgb(44, 62, 80);"><i>: We just received a review fr=
om </i></span><span style=3D"color:rgb(44, 62, 80);"><b><i>Mark Roberge</i>=
</b></span><span style=3D"color:rgb(44, 62, 80);"><i>, </i></span><span sty=
le=3D"color:rgb(44, 62, 80);"><i>Co-Founder @ Stage 2 Capital, Founding CRO=
 @HubSpot & Author of Best Seller &quot;The Sales Acceleration Formula&quot=
;:</i></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-heig=
ht:24px;"><span style=3D"color:rgb(44, 62, 80);">&quot;Too many founders mi=
stake early revenue for product-market fit and scale before they=E2=80=99re=
 ready. The Terrifying Art of Finding Customers gives founders a discipline=
d approach to proving demand, testing go-to-market fit, and knowing when to=
 scale. Essential reading for any founder navigating early-stage growth.&qu=
ot;</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-height:=
24px;"><span style=3D"color:rgb(44, 62, 80);"><i><b>tl;dr</b></i></span><sp=
an style=3D"color:rgb(44, 62, 80);"><i>=C2=A0</i></span></p></td></tr><tr><=
td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;paddin=
g-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outl=
ooklist"><ul style=3D"list-style-type:disc;margin:0px 0px;padding:0px 0px 0=
px 0px;"><li class=3D"listItem ultext"><p style=3D"line-height:24px;padding=
:0px;text-align:left;word-break:break-word;"><span style=3D"color:rgb(44, 6=
2, 80);"><i>Conferences don=E2=80=99t have to be a money pit that only gene=
rate =E2=80=98good vibes=E2=80=99</i></span></p></li><li class=3D"listItem =
ultext"><p style=3D"line-height:24px;padding:0px;text-align:left;word-break=
:break-word;"><span style=3D"color:rgb(44, 62, 80);"><i>To remind yourself =
to ask the right questions, print =E2=80=98are we a fit=E2=80=99 cards on p=
ostcard stock and take them to your next conference</i></span></p></li><li =
class=3D"listItem ultext"><p style=3D"line-height:24px;padding:0px;text-ali=
gn:left;word-break:break-word;"><span style=3D"color:rgb(44, 62, 80);"><i>R=
un pre/during/post outbound campaigns to maximize your investment </i></spa=
n></p></li></ul></div></td></tr><tr><td id=3D"the-secret-to-getting-roi-fro=
m-your" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;f=
ont-weight:normal;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A=
2A2A;font-weight:normal;"><span style=3D"color:rgb(44, 62, 80);">The Secret=
 to Getting ROI from Your Conference Sponsorship</span></h3></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"line-height:24px;"><span style=3D"color:r=
gb(44, 62, 80);">Today=E2=80=99s post is another one of those </span><span =
style=3D"color:rgb(44, 62, 80);"><i>I=E2=80=99ve had this conversation 3x t=
his week and need to get my thoughts down on paper</i></span><span style=3D=
"color:rgb(44, 62, 80);"> posts. I=E2=80=99ve written about this before on =
our company blog but wanted to clean the posts up before I shared them. If =
you=E2=80=99re going to any conferences this year, as attendees or sponsors=
, this post will have something for you. </span></p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 6=
2, 80);">We sponsored SaaStr, the biggest SaaS conference in San Francisco,=
 from its first year until 2021. Initially, we were a young company excited=
 just to be in the room=E2=80=94our booth presence was mostly about brand a=
wareness. But as our business matured and budgets tightened, our CFO starte=
d asking tough questions about ROI. Embarrassingly, we didn=E2=80=99t have =
very good answers.</span></p></td></tr><tr><td id=3D"the-trap-of-quantity-o=
ver-quality" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2=
A2A;font-weight:normal;padding:0px 15px;text-align:left;"><h4 style=3D"colo=
r:#2A2A2A;font-weight:normal;"><span style=3D"color:rgb(44, 62, 80);">The T=
rap of Quantity Over Quality</span></h4></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);">At =
SaaStr 2016, our strategy was all about quantity. We scanned over 300 badge=
s, had gimmicks like hiring a fortune teller to attract booth visitors, hos=
ted book signings, and gave away hundreds of copies of </span><span style=
=3D"color:rgb(44, 62, 80);"><i>From Impossible to Inevitable</i></span><spa=
n style=3D"color:rgb(44, 62, 80);">. The booth buzzed with activity, but wh=
en it came to results, we closed exactly zero deals.</span></p></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p style=3D"line-height:24px;"><span style=3D"colo=
r:rgb(44, 62, 80);">Our mistake? We focused on volume without paying attent=
ion to the quality of the conversations or the strength of our follow-ups. =
We naively assumed badge scans would effortlessly convert into meetings the=
 next week. They didn&#39;t. After some painful reflection, we concluded ou=
r failure was due to three big issues:</span></p></td></tr><tr><td style=3D=
"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;=
" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><u=
l style=3D"list-style-type:disc;margin:0px 0px;padding:0px 0px 0px 0px;"><l=
i class=3D"listItem ultext"><p style=3D"line-height:24px;padding:0px;text-a=
lign:left;word-break:break-word;"><span style=3D"color:rgb(44, 62, 80);">Ou=
r booth location wasn&#39;t strategic.</span></p></li><li class=3D"listItem=
 ultext"><p style=3D"line-height:24px;padding:0px;text-align:left;word-brea=
k:break-word;"><span style=3D"color:rgb(44, 62, 80);">Our follow-up process=
 was weak.</span></p></li><li class=3D"listItem ultext"><p style=3D"line-he=
ight:24px;padding:0px;text-align:left;word-break:break-word;"><span style=
=3D"color:rgb(44, 62, 80);">Our conversations lacked depth and direction (i=
n short, they sucked!).</span></p></li></ul></div></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 6=
2, 80);">The breakthrough realization was simple: chasing quantity made us =
overlook quality. We felt the rush of the crowd but left with a big hole in=
 our pocket and a csv of emails that never turned into much. </span></p></t=
d></tr><tr><td id=3D"enter-the-awaf-are-we-a-fit-card" class=3D"dd" align=
=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:=
0px 15px;text-align:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;">=
<span style=3D"color:rgb(44, 62, 80);">Enter the AWAF (Are We A Fit?) Card<=
/span></h4></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"line-height:24p=
x;"><span style=3D"color:rgb(44, 62, 80);">For SaaStr 2017, we completely f=
lipped our approach. We strategically chose our booth location near compani=
es that attracted our ideal customers, we forgot swag altogether and joked =
that our giveaway was a great conversation, and most importantly, introduce=
d our AWAF (Are We A Fit?) cards.</span></p></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);"=
>The AWAF cards distilled our qualification process into a straightforward =
checklist across four key areas:</span></p></td></tr><tr><td style=3D"paddi=
ng-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" clas=
s=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul styl=
e=3D"list-style-type:disc;margin:0px 0px;padding:0px 0px 0px 0px;"><li clas=
s=3D"listItem ultext"><p style=3D"line-height:24px;padding:0px;text-align:l=
eft;word-break:break-word;"><span style=3D"color:rgb(44, 62, 80);"><b>Team:=
</b></span><span style=3D"color:rgb(44, 62, 80);"> Company size, team compo=
sition, growth goals.</span></p></li><li class=3D"listItem ultext"><p style=
=3D"line-height:24px;padding:0px;text-align:left;word-break:break-word;"><s=
pan style=3D"color:rgb(44, 62, 80);"><b>Results:</b></span><span style=3D"c=
olor:rgb(44, 62, 80);"> Current outbound strategy effectiveness.</span></p>=
</li><li class=3D"listItem ultext"><p style=3D"line-height:24px;padding:0px=
;text-align:left;word-break:break-word;"><span style=3D"color:rgb(44, 62, 8=
0);"><b>Customers:</b></span><span style=3D"color:rgb(44, 62, 80);"> Assess=
ing if the company had achieved product-market fit=E2=80=94offering resourc=
es if they weren=E2=80=99t quite ready.</span></p></li><li class=3D"listIte=
m ultext"><p style=3D"line-height:24px;padding:0px;text-align:left;word-bre=
ak:break-word;"><span style=3D"color:rgb(44, 62, 80);"><b>Targeting:</b></s=
pan><span style=3D"color:rgb(44, 62, 80);"> Geographic focus, maturity of t=
heir product/company.</span></p></li></ul></div></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 8=
0);">The magic of these cards was in their simplicity. It reminded every on=
e of us that we were standing at the booth to have a good sales conversatio=
n with prospects. In a casual in person setting like a conference, it=E2=80=
=99s way to easy to forget that you=E2=80=99re there to sell. I=E2=80=99ve =
been selling most my life and on numerous occasions have watched myself ram=
ble on about something unrelated to a prime prospect. </span></p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"line-height:24px;"><span style=3D"co=
lor:rgb(44, 62, 80);">The cards were the perfect reminder of our purpose. <=
/span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"line-height:24px=
;"><span style=3D"color:rgb(44, 62, 80);">My ask to the team was, whenever =
you=E2=80=99re having a conversation that might go somewhere, pull a card o=
ut and start taking notes. That was all. We also doubled commissions for me=
etings booked at the conference which provided a nice incentive to keep the=
 team motivated. </span></p></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);">Interestingly=
, whenever our team began jotting down notes on the cards, prospects would =
reposition themselves so they could see the card and start helping our team=
 answer the questions. There are few things better than a prospect telling =
you why they&#39;re a good fit. Here=E2=80=99s a shot of the team working t=
he booth:</span></p></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr>=
<td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"http=
s://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=
=3Dredirect,quality=3D80/uploads/asset/file/00802554-5674-4dac-bf06-643fa8c=
fbb81/image.png?t=3D1741921814" alt=3D"" height=3D"auto" width=3D"630" styl=
e=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"line-height:24px;"><span style=3D"col=
or:rgb(44, 62, 80);">The results were dramatic:</span></p></td></tr><tr><td=
 style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-=
top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outloo=
klist"><ul style=3D"list-style-type:disc;margin:0px 0px;padding:0px 0px 0px=
 0px;"><li class=3D"listItem ultext"><p style=3D"line-height:24px;padding:0=
px;text-align:left;word-break:break-word;"><span style=3D"color:rgb(44, 62,=
 80);">Badge scans dropped from 327 to just 67, but lead quality soared.</s=
pan></p></li><li class=3D"listItem ultext"><p style=3D"line-height:24px;pad=
ding:0px;text-align:left;word-break:break-word;"><span style=3D"color:rgb(4=
4, 62, 80);">We completed 32 AWAF cards with clear, booked next steps.</spa=
n></p></li><li class=3D"listItem ultext"><p style=3D"line-height:24px;paddi=
ng:0px;text-align:left;word-break:break-word;"><span style=3D"color:rgb(44,=
 62, 80);">Closed over $200,000 in new business within 60 days post-event, =
vastly outperforming our initial $50,000 goal.</span></p></li></ul></div></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"line-height:24px;"><span sty=
le=3D"color:rgb(44, 62, 80);">More importantly, the shift transformed our t=
eam&#39;s mindset. Our goal at the booth became about having meaningful con=
versations=E2=80=94not scanning badges or handing out swag. As I emphasize =
in </span><span style=3D"color:rgb(44, 62, 80);"><a class=3D"link" href=3D"=
https://link.mail.beehiiv.com/ss/c/u001.UY7-jEMcRLZ5W6M0bzLpmzKZu4CMZ-4VPqY=
NLlg6yrGxR2XQhddm9dZyX6mpnTOell2BYjET-Y8l9HDSfj1AJW3ihZUj0Pyg08WMdy9xZqgilD=
BBKGIRezFF5vWgHZYK0gRM1-A4ioSCiKbyddOcICnFXfAGfLJKP5eNaLW-xf9ulyOk-ZdSndLM5=
N-0rIhaCVEokgM9IfUBL1A3O-Cg-Ac6PUU9cPm_n2D6OvJhwxmmdc-C-EUMYXS63MGUs66R4P92=
yKwMifG_zL-ZMnvOYmIHu1r7vwb7EN8LGvGvjpQ/4es/G12DptxSQ5OJ1ifi4kIzaw/h5/h001.=
zanYK3PC_L--519jzMoGp_en9nkTEQmyb9rVtGJLUkA" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span><i>The Terrifying Art of Finding Customers</=
i></span></a></span><span style=3D"color:rgb(44, 62, 80);">, the best way t=
o move a deal forward is a deep understanding of your customer, and these s=
tructured conversations ensured we were talking to the right people about t=
he right things. </span></p></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);">Here=E2=80=99=
s a shot of the card itself:</span></p></td></tr><tr><td align=3D"center" v=
align=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:=
0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630p=
x;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,fo=
rmat=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/6941c553-f88=
6-4cff-ad85-6bcc5aea876d/CleanShot_2025-03-13_at_20.12.07.png?t=3D174192194=
9" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%=
;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);"><i>Pro-t=
ip</i></span><span style=3D"color:rgb(44, 62, 80);">: One of our most effec=
tive booth engagement strategies was placing inexpensive anti-fatigue kitch=
en mats in front of our reps. Anytime someone slowed down, we invited them =
over for a &quot;relaxing stand.&quot; At only $30 each, these mats encoura=
ged people to pause just long enough to spark a conversation. </span></p></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"line-height:24px;"><span sty=
le=3D"color:rgb(44, 62, 80);"><i>Second pro-tip</i></span><span style=3D"co=
lor:rgb(44, 62, 80);">: bring envelopes and give every sales rep four of th=
em with the following labels: fresh cards, booked meetings, follow-up actio=
n, & no follow up. Before you file the card, take a picture of it next to t=
he person=E2=80=99s badge (with their permission) so you have their info an=
d a backup. </span></p></td></tr><tr><td id=3D"leveraging-outbound" class=
=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:no=
rmal;padding:0px 15px;text-align:left;"><h4 style=3D"color:#2A2A2A;font-wei=
ght:normal;"><span style=3D"color:rgb(44, 62, 80);">Leveraging Outbound</sp=
an></h4></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px =
15px;text-align:left;word-break:break-word;"><p style=3D"line-height:24px;"=
><span style=3D"color:rgb(44, 62, 80);">To squeeze even more ROI from confe=
rences, we later learned to layer strategic outbound campaigns into our eve=
nt strategy. Here are the three different campaigns we like to run:</span><=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"line-height:24px;"><spa=
n style=3D"color:rgb(44, 62, 80);"><b>Pre-event campaign</b></span><span st=
yle=3D"color:rgb(44, 62, 80);">=C2=A0</span></p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 8=
0);">Target ideal attendees ahead of time. Scrape previous attendee lists, =
sponsor lists, and speaker lists, find your target prospects at those organ=
izations and reach out to see if they=E2=80=99ll be there. These are your s=
tandard =E2=80=9Cmeet me at the booth=E2=80=9D type emails. </span></p></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"line-height:24px;"><span style=
=3D"color:rgb(44, 62, 80);">If we can=E2=80=99t get a good list, we=E2=80=
=99ll reach out to high value targets we suspect might be there to offer pe=
rsonalized experiences like private dinners or exclusive events to secure h=
igh-quality meetings. Our last SaaStr we hosted a revenue leader meetup jus=
t outside the venue, the bill was less than $1k and it enabled us to have s=
ome quality time to connect with prospects in a quieter setting. These are =
great events to invite prospects to before and during the event. </span></p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"line-height:24px;"><span =
style=3D"color:rgb(44, 62, 80);"><b>During-event campaign</b></span><span s=
tyle=3D"color:rgb(44, 62, 80);">=C2=A0</span></p></td></tr><tr><td class=3D=
"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:br=
eak-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, =
80);">Manage scheduled meetings, engage actively on social media, and respo=
nd immediately to attendee interactions. We also make a point of filtering =
the people we engage with and inviting the top prospects to any events we=
=E2=80=99re hosting. </span></p></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p sty=
le=3D"line-height:24px;"><span style=3D"color:rgb(44, 62, 80);"><b>Post-eve=
nt campaign</b></span></p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
line-height:24px;"><span style=3D"color:rgb(44, 62, 80);">We=E2=80=99ll fol=
low-up rigorously with leads that engaged pre-event or at the booth via AWA=
F cards but haven&#39;t yet booked a meeting. Don=E2=80=99t let hot leads c=
ool off.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-he=
ight:24px;"><span style=3D"color:rgb(44, 62, 80);">The beauty of outbound-d=
riven strategies? You don=E2=80=99t even need a booth to be successful. Wit=
h the right preparation, outbound efforts alone can yield substantial ROI. =
</span></p></td></tr><tr><td id=3D"quality-quantity-duh" class=3D"dd" align=
=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:=
0px 15px;text-align:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;">=
<span style=3D"color:rgb(44, 62, 80);">Quality &gt; Quantity (duh!)</span><=
/h4></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;paddin=
g-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;=
" class=3D"edm_outlooklist"><ul style=3D"list-style-type:disc;margin:0px 0p=
x;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"line-=
height:24px;padding:0px;text-align:left;word-break:break-word;"><span style=
=3D"color:rgb(44, 62, 80);">Quality always beats quantity when it comes to =
events, it seems obvious now but it wasn=E2=80=99t when we first started go=
ing.</span></p></li><li class=3D"listItem ultext"><p style=3D"line-height:2=
4px;padding:0px;text-align:left;word-break:break-word;"><span style=3D"colo=
r:rgb(44, 62, 80);">Structured conversations, guided by tools like AWAF car=
ds, create stronger, more actionable leads.</span></p></li><li class=3D"lis=
tItem ultext"><p style=3D"line-height:24px;padding:0px;text-align:left;word=
-break:break-word;"><span style=3D"color:rgb(44, 62, 80);">Establishing cle=
ar next steps immediately boosts follow-up conversion rates.</span></p></li=
></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-height:24=
px;"><span style=3D"color:rgb(44, 62, 80);">I love the AWAF cards. They=E2=
=80=99re simple and help me remember to follow the sales best practices I k=
now but sometimes forget when I=E2=80=99m selling in person. </span></p></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p style=3D"line-height:24px;"><span styl=
e=3D"color:rgb(44, 62, 80);">Got a conference coming up? Hit me up and I=E2=
=80=99ll share the illustrator file with you so you can make one for yourse=
lf. </span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"line-height=
:24px;"><span style=3D"color:rgb(44, 62, 80);">Happy conferencing,</span></=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"line-height:24px;"><span=
 style=3D"color:rgb(44, 62, 80);">Collin </span></p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"line-height:24px;"><span style=3D"color:rgb(44, 6=
2, 80);">PS - if you=E2=80=99re still reading and want to help me test out =
the new community platform hit reply and let me know. </span></p></td></tr>=
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