Return-Path: Delivered-To: andrew@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id WNXCGVtSgWcapgIAchKAPA (envelope-from ) for ; Fri, 10 Jan 2025 11:01:15 -0600 Return-path: Envelope-to: andrew@sterlingcal.com Delivery-date: Fri, 10 Jan 2025 11:01:15 -0600 Received: from o123.ptr6221.mail.beehiiv.com ([159.183.217.6]:37086) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from ) id 1tWINm-000m0I-2B for andrew@sterlingcal.com; Fri, 10 Jan 2025 11:01:15 -0600 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mail.beehiiv.com; h=content-type:from:mime-version:subject:reply-to:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:from:subject:to; s=s1; bh=far3udMgeSbuH8sl4qcx1eWeZzTchbTrAfYkilJEYjk=; b=U9GKbnT6Bn+XWzK+BTzflPDZmZEul+aUxZ26dAnYhITG1VCFR3G8l2+1Cw6XW+JIH/36 plt5rL+s9qFYfVnTEdyt0nsaSagTmsitloiTAc5ioaVDd3g/xyJxVxSklF4rRo3xeeXUJL rSUMjFKA8k3whoOuyuTxcCYhc3djBEOnhij2GOWF5sNy7wjBnoAFJEsd0gXZLoUVYetiwR 9IlbJ712+8DXou/2YczrlV/zGGq+pVNmGeXFKv8gp413E5agrzSxbbBzmWe8wO4oXTSMqg E6oXfYsSWdxiCDQMxjUSLLc9FWBbYeGKwv0KC9iMCPioB76mpjYJWdQl54vdCClg== Received: by recvd-5f5cf94c86-c7tk9 with SMTP id recvd-5f5cf94c86-c7tk9-1-67815241-16 2025-01-10 17:00:49.142952514 +0000 UTC m=+4909109.716777878 Received: from NDAyMzQxODk (unknown) by geopod-ismtpd-28 (SG) with HTTP id BUlzIupXSFCCEdafxkCuOw Fri, 10 Jan 2025 17:00:49.054 +0000 (UTC) Content-Type: multipart/alternative; boundary=02c3b5c76c55c9b1ff0889fce22829d43ee5c5412ce98b763ba932d74c9e Date: Fri, 10 Jan 2025 17:01:02 +0000 (UTC) From: Collin Stewart Mime-Version: 1.0 Message-ID: Subject: picking covers + meetup? Reply-To: Collin Stewart Feedback-ID: =?us-ascii?Q?5399be43-73b0-4f2e-bd44-554b94af42e9=3Anewsletter=3A3c5b97ff-00a9-?= =?us-ascii?Q?4acc-916d-c137bca24b1d=3A23270855726497d?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A3c5b97ff-00a9-4acc-916d-c137bca24b1d+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+5399be43-73b0-4f2e-?= =?us-ascii?Q?bd44-554b94af42e9=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fpredictablerevenue-newsletter=2Ebeehiiv=2Ecom=2Funsubscribe?= =?us-ascii?Q?=2FeyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9=2Ee?= =?us-ascii?Q?yJzdWJzY3JpYmVyX2lkIjoiMWQxN2RjMjYtYzFk?= =?us-ascii?Q?Zi00NGUwLTgxMmEtODgzYjZhZDViNmJjIiwicG9?= =?us-ascii?Q?zdF9pZCI6IjUzOTliZTQzLTczYjAtNGYyZS1iZD?= =?us-ascii?Q?Q0LTU1NGI5NGFmNDJlOSIsImxhc3RfcmVzb3VyY?= =?us-ascii?Q?2VfZ3VpZCI6IlBvc3Q6NTM5OWJlNDMtNzNiMC00?= =?us-ascii?Q?ZjJlLWJkNDQtNTU0Yjk0YWY0MmU5In0=2ER-UzaXQ?= =?us-ascii?Q?NoifYKOMywrd40DhpK1=5FPl19mB71YCcib534=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fpredictablerevenue-newsletter=2Ebeehiiv?= =?us-ascii?Q?=2Ecom=2F=22=2C=22campaign=5Fid=22=3A=225399be43-73b0-4f2?= =?us-ascii?Q?e-bd44-554b94af42e9=22=2C=22category=22=3A=22newsle?= =?us-ascii?Q?tter=22=2C=22email=5Fgenerated=5Fat=22=3A1736528448=2C=22?= =?us-ascii?Q?user=5Fid=22=3A=223c5b97ff-00a9-4acc-916d-c137b?= =?us-ascii?Q?ca24b1d=22}?= x-beehiiv-type: newsletter x-list-id: 3c5b97ff-00a9-4acc-916d-c137bca24b1d x-list-owner: x-newsletter: https://predictablerevenue-newsletter.beehiiv.com/p/picking-covers x-newsletter-id: https://predictablerevenue-newsletter.beehiiv.com/ x-newsletter-signup: https://predictablerevenue-newsletter.beehiiv.com/subscribe X-SG-EID: =?us-ascii?Q?u001=2E7ozyt+tmjDsHnEocxX8pymFA2v5OOh2V4Pdr6hGVjZo99sLHT4OeEg7as?= =?us-ascii?Q?oEFtQzIa0qAOkk1QezFA4qrCcff9558yNK8x6zQ?= =?us-ascii?Q?0aLhxDCyAuB9kgcSLas3IIKR+fvCUJBBHEtfgVG?= =?us-ascii?Q?zXmZrpxl=2FzzBt9TiLZw1IdcPSmM3niQL75szHvN?= =?us-ascii?Q?QwX5FI0MbEhzr+67QvIT9spEBiHKY1Roob7SwYX?= =?us-ascii?Q?ue3vmhM6JXydr4sHOtPhQkAHLenzGVBoYIEUYur?= =?us-ascii?Q?S6jaA77HNBJ9vL5NHRm6K+rVPlV+1sdOJtHHxmJ?= =?us-ascii?Q?qj0vupw0=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprAVgeiC8iaV7rEmQ?= =?us-ascii?Q?+cYi2k7cg7kSbNix4qaQ323MPhzKM5xlYef0v6O?= =?us-ascii?Q?lcjbfC7dPLw1VCLO8=2FRgtz1tmETQ4vQ8UszlZ=2FS?= =?us-ascii?Q?tInOq4PUcfEcbwJb1fwQg7IgppZbik1qPmuA8be?= =?us-ascii?Q?FgvcY01fS1hvJrk68sKVghbOWKjWtdywm0F7ISh?= =?us-ascii?Q?ukiT5XPOl8iFYs+ctApfw7S6wLxIHpK1EYfELfK?= =?us-ascii?Q?tesJG41ga5n61TY4NICTitWdDw=3D=3D?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.RuZ2+X9IBGtjUb8qq3teHQ== X-Spam-Status: No, score=-5.6 X-Spam-Score: -55 X-Spam-Bar: ----- X-Spam-Flag: NO --02c3b5c76c55c9b1ff0889fce22829d43ee5c5412ce98b763ba932d74c9e Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Good morning Andrew,=20 Thank you to everyone that shared their feedback on the domains. While many= people liked one or the other, a big group of you didn=E2=80=99t like it a= t all. It didn=E2=80=99t make sense to me at first because I was thinking o= f the book and the newsletter as the same thing. I started writing this new= sletter in order to get feedback on the book so the two were naturally inte= rtwined in my head. Your comments helped me realize they are two separate t= hings and deserve to be treated as such.=20 Yesterday I grabbed the domain [foundersedition.co](http://foundersedition.= co) and will begin transitioning things slowly over to that domain in a few= weeks. This way, all the newsletter content stays here and I can post book= content on the book=E2=80=99s site. It seems so simple now that more than = a few of you explained it to me, thanks again.=20 I am very close to submitting my third and final substantive edit, it=E2=80= =99s sitting around 49k words which feels weird. I=E2=80=99ve never thought= of myself as a particularly strong writer but I guess it=E2=80=99s like an= y muscle, the more you use it the stronger it gets. A friend asked me if I = thought of myself as an author now and he was surprised when I said no. I s= ee myself as an entrepreneur that happened to write a book on my way to the= next project.=20 I have some exciting news, we have our first cover mockups! Do you want to = see them? Well, you probably already can because well, this is an email. Bu= t I=E2=80=99d love your feedback, which is your favourite? Any ones you dis= like? Anything you=E2=80=99d change?=20 Once you=E2=80=99ve had a chance to vote I have a **second question** for y= ou, I=E2=80=99m going to host a virtual meetup later this month. It will be= for companies with some funding and some customers but are still under $50= 0k in ARR. I=E2=80=99d like to keep it small and I=E2=80=99ll facilitate th= e conversation myself. My goal is to build a sense of community between fou= nders going through similar challenges. One thing that really helped me whe= n I was going through tough shit was a co-working space called Launch Acade= my, it was an incredible support network that helped me learn and keep push= ing. Many of us are doing this remotely and I miss the community element of= Launch so I figured I=E2=80=99d try to recreate that here. Let me know if = you=E2=80=99re interested, where you=E2=80=99re at from a customer perspect= ive, and if you have any questions or advice for getting this booted up.=20 Thanks all,=20 Collin=20 **Cover A** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/6b486efa-5de9-4= a1e-a876-8c3bfdedb258/image.png?t=3D1736494316) Caption:=20 **Cover B** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/77454051-9d0e-4= 412-9861-e5fe5f206c1c/image.png?t=3D1736494387) Caption:=20 **Cover C** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/74234bf7-59bb-4= 97a-af64-36f19583a1de/image.png?t=3D1736494436) Caption:=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://predictablerevenue-newsletter.beehiiv.com/p/picking-covers --02c3b5c76c55c9b1ff0889fce22829d43ee5c5412ce98b763ba932d74c9e Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 picking covers + meetup?
--02c3b5c76c55c9b1ff0889fce22829d43ee5c5412ce98b763ba932d74c9e--
<= td align=3D"center" valign=3D"top" style=3D"border:0px solid #FFFFFF;border= -radius:10px;background-color:#FFFFFF;" class=3D"c">

January 10, 2025   |   Read Online

=

picking covers + meetup?

<= /table>
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<= img src=3D"https://link.mail.beehiiv.com/ss/o/u001.QDl44NxZBc1mRkS74rGpGQ/4= d1/eo1GlX2URyaBCLD6P9Y6Eg/ho.gif" alt=3D"" width=3D"1" height=3D"1" border= =3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 != important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0= !important;margin-left:0 !important;padding-top:0 !important;padding-botto= m:0 !important;padding-right:0 !important;padding-left:0 !important;"/>
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Cover A

Good morning Andrew,

Thank you to everyone that shared their feedback on the domains. While= many people liked one or the other, a big group of you didn=E2=80=99t like= it at all. It didn=E2=80=99t make sense to me at first because I was think= ing of the book and the newsletter as the same thing. I started writing thi= s newsletter in order to get feedback on the book so the two were naturally= intertwined in my head. Your comments helped me realize they are two separ= ate things and deserve to be treated as such.

Yesterday I grabbed the domain foundersedition.co and will begin transitioning things slowly over to th= at domain in a few weeks. This way, all the newsletter content stays here a= nd I can post book content on the book=E2=80=99s site. It seems so simple n= ow that more than a few of you explained it to me, thanks again.

I am very close to submitting my third and final su= bstantive edit, it=E2=80=99s sitting around 49k words which feels weird. I= =E2=80=99ve never thought of myself as a particularly strong writer but I g= uess it=E2=80=99s like any muscle, the more you use it the stronger it gets= . A friend asked me if I thought of myself as an author now and he was surp= rised when I said no. I see myself as an entrepreneur that happened to writ= e a book on my way to the next project.

= I have some exciting news, we have our first cover mockups! Do you want to = see them? Well, you probably already can because well, this is an email. Bu= t I=E2=80=99d love your feedback, which is your favourite? Any ones you dis= like? Anything you=E2=80=99d change?

Which cover do you like best?

Cover A

Cover B

Cover C

Once you=E2=80=99ve had a chance to vote I have a = second question for you, I=E2=80=99m going to host a virtu= al meetup later this month. It will be for companies with some funding and = some customers but are still under $500k in ARR. I=E2=80=99d like to keep i= t small and I=E2=80=99ll facilitate the conversation myself. My goal is to = build a sense of community between founders going through similar challenge= s. One thing that really helped me when I was going through tough shit was = a co-working space called Launch Academy, it was an incredible support netw= ork that helped me learn and keep pushing. Many of us are doing this remote= ly and I miss the community element of Launch so I figured I=E2=80=99d try = to recreate that here. Let me know if you=E2=80=99re interested, where you= =E2=80=99re at from a customer perspective, and if you have any questions o= r advice for getting this booted up.

Than= ks all,

Collin

Cover B

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Cover C

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