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boundary=3267220a467c3f9c752338a5a9750eaf0834cce3ce328c800e1f981f7a86 Date: Mon, 09 Dec 2024 21:51:13 +0000 (UTC) From: Ryan Allis Mime-Version: 1.0 Message-ID: Subject: Scaling Ads on Meta, Google, LinkedIn, Bing, * Adroll Reply-To: Ryan Allis List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A8a46fb20-5b78-45e0-ae38-2525b17867ca+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+1660da6a-4fad-42ce-?= =?us-ascii?Q?9871-0e9de57dae00=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fsaasrise=2Ebeehiiv=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJKV1QiLCJh?= =?us-ascii?Q?bGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYmVyX2lkIj?= =?us-ascii?Q?oiMWQxN2RjMjYtYzFkZi00NGUwLTgxMmEtODgzY?= =?us-ascii?Q?jZhZDViNmJjIiwicG9zdF9pZCI6IjE2NjBkYTZh?= =?us-ascii?Q?LTRmYWQtNDJjZS05ODcxLTBlOWRlNTdkYWUwMCI?= =?us-ascii?Q?sImxhc3RfcmVzb3VyY2VfZ3VpZCI6IlBvc3Q6MT?= =?us-ascii?Q?Y2MGRhNmEtNGZhZC00MmNlLTk4NzEtMGU5ZGU1N?= =?us-ascii?Q?2RhZTAwIn0=2E=5FXZru8yI=5FF-k5BMxKqhQ20KV1P-N?= =?us-ascii?Q?VtOGyet88o=5F1-HY=3E?= x-newsletter-signup: https://saasrise.beehiiv.com/subscribe x-newsletter: =?us-ascii?Q?https=3A=2F=2Fsaasrise=2Ebeehiiv=2Ecom=2Fp=2Fscaling-ads-on-meta-google-link?= =?us-ascii?Q?edin-bing-and-adroll?= List-Unsubscribe-Post: List-Unsubscribe=One-Click x-beehiiv-type: newsletter sId: 8a46fb20-5b78-45e0-ae38-2525b17867ca Feedback-ID: =?us-ascii?Q?1660da6a-4fad-42ce-9871-0e9de57dae00=3Anewsletter=3A8a46fb20-5b78-?= =?us-ascii?Q?45e0-ae38-2525b17867ca=3Acfa52acda08d1fe?= x-list-id: 8a46fb20-5b78-45e0-ae38-2525b17867ca x-newsletter-id: https://saasrise.beehiiv.com/ x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fsaasrise=2Ebeehiiv=2Ecom=2F=22=2C=22campaign=5Fid=22=3A?= =?us-ascii?Q?=221660da6a-4fad-42ce-9871-0e9de57dae00=22=2C?= =?us-ascii?Q?=22category=22=3A=22newsletter=22=2C=22email=5Fgenerate?= =?us-ascii?Q?d=5Fat=22=3A1733781058=2C=22user=5Fid=22=3A=228a46fb20-5b?= =?us-ascii?Q?78-45e0-ae38-2525b17867ca=22}?= x-list-owner: X-SG-EID: =?us-ascii?Q?u001=2Esr+Zi4HchtZiAIrGLItAkqAJLamgo33aet=2FuqlkyaJPf=2Fx4cfuqMKIwYl?= =?us-ascii?Q?dAofkCR68C2a3749fFAiIGPJkwLFddrBE5iiyC7?= =?us-ascii?Q?6WkhIX8nLAmrb4u4tdPJberFAGjGBMpMSYbsGFJ?= =?us-ascii?Q?WkOtdEHtqDbtcorYgp=2Fy9O8rz8fQPeT3Ds7smPu?= =?us-ascii?Q?sKx3NCIahgBieUIHsZb8C=2FsVbQu79nIay5GemGL?= =?us-ascii?Q?8cWtb1TzZu252Il18kUGDqRdxjHSSAx6K8dM+tW?= =?us-ascii?Q?J+kY?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprAVgeiC8iaV7rEmQ?= =?us-ascii?Q?+cYi2k7TesFBsktdYJzXJ9LRhfbEcm53Ckx0YpX?= =?us-ascii?Q?qN4VRDteAzX05cDGhJnxzuZONK=2FI4gomPF+GZPa?= =?us-ascii?Q?ARegtZarg=2FmZWu0T+0xKgGP0lOJ2RIe2hXuCzGK?= =?us-ascii?Q?C=2FBwWxrA=2FYiOqxbUt2eBlbkB5MpROIfLoBXvsjz?= =?us-ascii?Q?COya+TDAfulugbDhGrfEzMQbjbFIojpbrTgRL1r?= =?us-ascii?Q?f=2Frw1f0Le7RpSrDG3Z7hQf=2FMug=3D=3D?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.sWV69YT6CipfOgvvxr5vQg== X-Spam-Status: No, score=-3.3 X-Spam-Score: -32 X-Spam-Bar: --- X-Spam-Flag: NO --3267220a467c3f9c752338a5a9750eaf0834cce3ce328c800e1f981f7a86 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c8d34c01-cd64-4= edc-a7df-0de0ea4a87f3/community_header-01.png?t=3D1708914966) Follow image link: (https://www.saasrise.com) Caption:=20 Today I=E2=80=99m writing about how to scale up customer acquisition throug= h profitable paid advertising on Meta, LinkedIn, Google Search, Google Disp= lay, Bing, and Adroll. Remember, the difference between a $3M ARR firm and a $30M ARR firm is whet= her you=E2=80=99ve been able to make ads profitable (payback in <6 months o= f revenue). We want to help you crack the ads nut so you can make 2025 your best year y= et. So here are some free slides covering each key ads scaling topic...=20 * [The 7 Most Effective Ad Types for SaaS Firms](https://docs.google.com/pr= esentation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g= 21bfa29ed9e_3_1092) * [Ad Pixel Setup & Conversion Tracking](https://docs.google.com/presentati= on/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c87= 2cc_90_3426) * [Ad Creatives: Types, Elements, & Design](https://docs.google.com/present= ation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18= c872cc_90_3186) * [Ad Creation & Campaign Structure](https://docs.google.com/presentation/d= /1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872cc_= 90_624) * [Retargeting & Matched Audience Ads ](https://docs.google.com/presentatio= n/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872= cc_90_0)=20 * [Lookalike, Search, and Boosted Post Ads](https://docs.google.com/present= ation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18= c872cc_90_1365) * [Ad Results Tracking](https://docs.google.com/presentation/d/1XKE2lJ2DQip= 9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g31d18c872cc_90_3195) * [Ad Scaling on Google, Meta, LinkedIn, Bing, & Adroll](https://docs.googl= e.com/presentation/d/1XKE2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slid= e=3Did.g31d18c872cc_90_1928) * [Conversion Rate Optimization](https://docs.google.com/presentation/d/1XK= E2lJ2DQip9gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_73= 4) Feel free to pass these slides along to your agency or Head of Growth/Marke= ting. Yes, we love giving away great content=E2=80=A6 (it=E2=80=99s the mai= n way we do our own marketing for [SaasRise](https://saasrise.com/))! And here is a 12 minute Loom Video called [Ads 202: Scaling SaaS Ads](https= ://www.loom.com/share/c0c44bc5e0d3459dad30862768993302?t=3D0). We hope thes= e resources are helpful! By the way, our next cohort for [the 2025 B2B SaaS Growth Program](https://= docs.google.com/presentation/d/1Bz8cgxqTwO6Sv_YMtreOouzKycPKrmF2uVPkHNCgQGk= /edit) (where we help you and your marketing team implement outbound + paid= ads inside your business via a weekly live Zoom call for 16 weeks) begins = on January 16, 2025. Be sure to [apply here](https://go.saasrise.com/growth= program) by December 16. If you=E2=80=99re not already a member and you enjoy killer fresh growth co= ntent like this, [apply to join the SaasRise community](https://saasrise.co= m/). We welcome all CEOs/Founders with $1M-$100M in ARR. We [offer a two-we= ek free trial here](https://my.saasrise.com/checkout/membership). Apply to Join SaasRise Here =F0=9F=94=A5 (https://www.saasrise.com) Video: Ads Scaling for SaaS Firms =F0=9F=8E=A5 (https://www.loom.com/share= /c0c44bc5e0d3459dad30862768993302?t=3D0) ## **Video: Ads 202 - Scaling Paid SaaS Ads** Here=E2=80=99s this week=E2=80=99s [12 minute video on how to scale your pa= id ads](https://www.loom.com/share/c0c44bc5e0d3459dad30862768993302?t=3D0)= =E2=80=A6=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1b83547a-3729-4= 0fe-b852-68e1b55515eb/Screenshot_2024-12-09_at_2.46.57_PM.png?t=3D173377722= 6) Follow image link: (https://www.loom.com/share/c0c44bc5e0d3459dad3086276899= 3302?t=3D0) Caption: A free 12 minute video on how to scale up your ad campaigns ## **Most Important Slides To See=E2=80=A6** Here is a sampling of the most important slides to review from our free [Ad= s 202: Scaling Course](https://docs.google.com/presentation/d/1XKE2lJ2DQip9= gJJA1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732)=E2=80= =A6=20 Remember, all [SaasRise](https://saasrise.com/) members get the full 26 mod= ule video course for free as part of their membership ([start your trial he= re](https://my.saasrise.com/checkout/membership)). We=E2=80=99re up to 412 = members so far (all CEOs/Founders of SaaS firms with $1M+ in ARR). We would= love to have you join us! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/cdf3e665-7d47-4= 158-abdc-04a38d037a00/Screenshot_2024-12-09_at_3.20.03_PM.png?t=3D173377921= 2) Caption: See the full slide deck here View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1065794e-c55b-4= f48-b805-b7578ddc495e/Screenshot_2024-12-09_at_3.24.27_PM.png?t=3D173377947= 3) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/298fbd5b-fc14-4= 67b-bcd4-55d7ff3713f9/Screenshot_2024-12-09_at_3.24.44_PM.png?t=3D173377949= 1) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/2ndztbglvtm55sgz3aa8fmg528be) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/4s87nxvz4e83r7wpkkeqh9hgzm6x) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/ybzob92q7w8jof4dn59uz1fbzn1e) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/gkd70xm994ms45oouuspz7jce70g) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/kqx6ff9nc1kuczev8mswslxofe3y) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://assets-v2.circle.so/1q31wizwuv6gq09reoys6a2sfzxn) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c36d455d-124c-4= af3-afe0-3d253c2f945f/Screenshot_2024-12-09_at_3.35.31_PM.png?t=3D173378013= 7) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/937c1a3d-ab35-4= 892-9b8c-28aa44b618ec/Screenshot_2024-12-09_at_3.26.36_PM.png?t=3D173377960= 3) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g21bfa29ed9e_3_732) Caption: See the full slide deck here ## **More Free Ad Scaling Resources** =C2=BB [Channel Scaling Sheet](https://docs.google.com/spreadsheets/d/17Ezn= gX1h3oZK7kbUFJ4NI2OFJxVlSJPHK6OrESBiecA/copy) =C2=BB [Our Weekly Ad Scaling Spreadsheet](https://docs.google.com/spreadsh= eets/d/1jxyr6CcbZTYV5QOjNhnmaMBXD5X_V3vxzaC7Ce2c2gE/edit?gid=3D0#gid=3D0) (= make a copy) =C2=BB [Our Internal Monthly KPI Tracking Sheet](https://docs.google.com/sp= readsheets/d/1AlQ3XpfEn9v8-eSBErPr-9cjVfsS4udelpYo7RLz_dQ/copy) ## **Join Our Community of SaaS CEOs & Founders** Thanks for reading. We hope this guide has been helpful to you. Please take= a moment to learn more about [SaasRise](https://saasrise.com/), our commun= ity for SaaS CEOs and Founders. We welcome all CEOs and Founders with $1M-$= 100M in ARR to join us. We hold three masterminds each week for our members= and provide an in-depth library of SaaS growth, fundraising, and exit reso= urces. You can [apply here](https://www.saasrise.com/). View image: (https://lh7-us.googleusercontent.com/hfBs593YmI4BmWtDAy-IYLfUy= zxsIZtkXekvhMxE6scbeaw3ols42QrNCpn0QBmwa5wAjDC_JrJiDJVB9XomoREPGh1MbycbrrYC= wFLQIpZsQ8yVSDEFSo4kypr8or0iCFJBG9_umJx5QX6vufzCXSM) Caption: We=E2=80=99re now up to 412 members in SaasRise, representing over= $2.5B in ARR Apply to Join SaasRise Here =F0=9F=94=A5 (https://saasrise.com/) =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 Thanks for reading! If you liked this article, join the SaasRise community = at [www.saasrise.com](http://www.saasrise.com) for even more helpful growth= content and weekly SaaS CEO masterminds.=20 ### _**About The Author**_ View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-4= 123-99fd-29b7974424a0/Ryan_Allis_Headshot_.jpg) Caption:=20 =E2=80=9C_Ryan Allis is the founder of _[SaasRise](https://www.saasrise.com= )_, the mastermind community for growth-focused SaaS CEOs with $1M-$100M in= ARR. He is a three time INC 500 CEO. He was previously CEO of iContact and= grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 emp= loyees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VOCS= ). _ _Since the sale of iContact, Ryan has been the CEO coach to high-growth Saa= S firms including Instantly, Tatango, Seamless.ai, Pipeline, Datalyse, Gree= n Packet, Revenue Accelerator, Galleon, Clearstream, YouCanBookMe, Retreave= r, and EventMobi. Ryan has been part of the EO and Summit Series communitie= s._ _He holds an MBA from Harvard Business School, where he was Co-President of= the Social Enterprise Club and a member of the Harvard Graduate School Lea= dership Institute. He=E2=80=99s passionate about helping recurring revenue = software companies grow and exit._=E2=80=9C =E2=80=94=20 _We=E2=80=99ll see you next time with more great SaaS growth and scaling co= ntent!_ =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://saasrise.beehiiv.com/p/scaling-ads-on-meta-google-linkedin-bing-and= -adroll --3267220a467c3f9c752338a5a9750eaf0834cce3ce328c800e1f981f7a86 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 Scaling Ads on Meta, Google, LinkedIn, Bing, * Adroll
Here's how to scale up profitable ads (<6 months of reven= ue) for a SaaS firm on the Big 5 Ad Networks of Meta, Google, LinkedIn, Bin= g, and Adroll  ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌

December 09, = 2024   |   Read Online

Scaling Ads on Meta, Google, LinkedIn, Bing,= and Adroll

Here's how to scale up profitable ads (<6 months o= f revenue) for a SaaS firm on the Big 5 Ad Networks of Meta, Google, Linked= In, Bing, and Adroll

<= img src=3D"https://link.mail.beehiiv.com/ss/o/u001.Ml-dsXohzBMjQzbZp_R5UA/4= c5/sES0B8IORP67jGbAjH4REg/ho.gif" alt=3D"" width=3D"1" height=3D"1" border= =3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 != important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0= !important;margin-left:0 !important;padding-top:0 !important;padding-botto= m:0 !important;padding-right:0 !important;padding-left:0 !important;"/>

Today I=E2=80=99m writing about how to scale up custome= r acquisition through profitable paid advertising on Meta, LinkedIn, Google= Search, Google Display, Bing, and Adroll.

Remember, the difference between a $3M ARR = firm and a $30M ARR firm is whether you=E2=80=99ve been able to make ads pr= ofitable (payback in <6 months of revenue).

We want to help you crack the ads nut = so you can make 2025 your best year yet.

So here are some free slides covering each ke= y ads scaling topic...

Feel free to pass these slides along to your= agency or Head of Growth/Marketing. Yes, we love giving away great content= =E2=80=A6 (it=E2=80=99s the main way we do our own marketing for SaasRise)!

And here is a 12 minute Loom Video = called Ads 202: Scaling SaaS Ads. We hope these resources ar= e helpful!

= By the way, our next cohort for the 2025 B2B SaaS Growth Program (where we help you and your= marketing team implement outbound + paid ads inside your business via a we= ekly live Zoom call for 16 weeks) begins on January 16, 2025. Be sure to apply here by December 16.

If you=E2=80=99re not already a member and you enjoy killer fresh = growth content like this, apply to joi= n the SaasRise community. We welcome all CEOs/Founders with $1M-= $100M in ARR. We = offer a two-week free trial here.

Apply to Join Saa= sRise Here =F0=9F=94=A5
Apply to Join SaasRise Here =F0=9F=94=A5=
 

Thanks for reading! If y= ou liked this article, join the SaasRise community at www.saasrise.com for even more helpful growth co= ntent and weekly SaaS CEO masterminds.

About The Author=

3D""
<= tr>

Ryan Allis is= the founder of SaasRise, the mastermind community for growth-focused SaaS CEOs with $1M-$100M = in ARR. He is a three time INC 500 CEO. He was previously CEO of iContact a= nd grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 e= mployees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VO= CS).

Since the sale of = iContact, Ryan has been the CEO coach to high-growth SaaS firms including I= nstantly, Tatango, Seamless.ai, Pipeline, Datalyse, Green Packet, Revenue A= ccelerator, Galleon, Clearstream, YouCanBookMe, Retreaver, and EventMobi. R= yan has been part of the EO and Summit Series communities.

He holds an MBA from Harvard Business S= chool, where he was Co-President of the Social Enterprise Club and a member= of the Harvard Graduate School Leadership Institute. He=E2=80=99s passiona= te about helping recurring revenue software companies grow and exit.

We=E2=80=99ll see you next time with more great S= aaS growth and scaling content!

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