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I=E2=80=99m looking for your feedback th= is week and I have two questions for you, one quick and one long.=20 The short one:=20 **Does the topic of sales management belong in a book for founder=E2=80=99s= figuring out revenue? ** Let me know by replying YES or NO.=20 My goal with the book is help connect the dots between customer development= and sales. When my editor saw my first draft, he commented that I wrote tw= o books instead of one, one founder book and one sales book. Some chunks ne= eded to be cut in order to deliver a book that felt focused. What I was thi= nking was a chapter that covered the three weekly meetings that you need in= order to manage a sales rep (pipe review, call review, and one on one).=20 The long one:=20 **Which description resonates with you?** One is a little more polished but= feel free to ignore the polish, which framing really strikes a chord?=20 Let me know by replying FIRST or LAST.=20 **First** Are you a startup founder with a great product but no sales? Do prospective= clients say your product is interesting, but no one=E2=80=99s buying? Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned = lessons about navigating the chaos of a startup and the daunting task of fi= nding your first customers. The Terrifying Art of Finding Customers is a st= raight-talking guide for founders focused on tackling the essential steps t= o growth in the right sequence. This is an invaluable resource for any founder, organized into informative,= practical sections covering the three major steps in a startup=E2=80=99s j= ourney: finding product-market fit, closing your first customers, and build= ing a scalable revenue engine. It offers clear milestones, practical benchm= arks, complete with real stories of successes and pitfalls to help founders= learn from mistakes and make lasting impact. With advice that starts with = the uncommon art of actually listening to prospective clients, Stewart lead= s you from measuring the strength of your product-market fit through to hir= ing your first sales rep, using language and techniques that will make sens= e to all regardless of their sales experience. Through step-by-step milesto= nes and benchmarks, he demystifies the process of finding your first custom= ers, empowering founders to move forward with clarity and confidence.=20 **Last** This book is for founders trying to find customers - whether you're just st= arting out or you've made some revenue investments and nothing worked. It a= ddresses one of the most common reasons startups fail: premature scaling, w= hen companies invest in go to market efforts before their product market fi= t is strong enough to profitably pay back the investments. The goal of this book is to guide you from identifying a gap worth solving = to making your first sales and hiring your first salesperson. It bridges th= e gap between customer development - where you focus on finding product-mar= ket fit - and traditional sales books, which assume you already have a full= y developed product. What makes this book unique is its focus on connecting these two worlds. Yo= u=E2=80=99ll learn how to take a new product to market, how to make your fi= rst sales, and how to turn those early wins into a repeatable sales process= . From there, you=E2=80=99ll explore how to expand into your first sales ch= annel and sales hire. This is a tactical guide to navigating the critical first steps of starting= a company: first product, first sales, and first scalable revenue. If you= =E2=80=99re ready to turn your idea into real, predictable revenue, this is= the book for you. Some context=20 We=E2=80=99re working on a description of the book to take to the various c= ompanies and groups that will order the book. The agent at our publisher wi= ll use this description to sell the book to the various buyers in the next = two months.=20 Thanks for your feedback!=20 Collin=20 PS - Happy belated Thanksgiving. I was fortunate enough to get a turkey din= ner last night (my mom=E2=80=99s American) and I am very grateful / still f= ull.=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://predictablerevenue-newsletter.beehiiv.com/p/two-questions --35f6ab39a26e3cb0d63d9ca55428808c9f72fe1c40ab43039697cd1fc659 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 two questions
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November 29, 2024   |   Read Online

two questions

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3D"share
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= 3D"share
 
3D"share
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<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

No Black Friday deals here, sorry. I=E2=80=99m looking for your fee= dback this week and I have two questions for you, one quick and one long. <= /span>

Does the topic of sales management belong in a book for founder= =E2=80=99s figuring out revenue?

Good morning Andrew,

The short one:

Let = me know by replying YES or NO.

My goal wi= th the book is help connect the dots between customer development and sales= . When my editor saw my first draft, he commented that I wrote two books in= stead of one, one founder book and one sales book. Some chunks needed to be= cut in order to deliver a book that felt focused. What I was thinking was = a chapter that covered the three weekly meetings that you need in order to = manage a sales rep (pipe review, call review, and one on one).

<= /td>

The long one:

Wh= ich description resonates with you? One is a little more polished but feel free to ignore the polish= , which framing really strikes a chord?

= Let me know by replying FIRST or LAST.

= First

Are you a startup founder wi= th a great product but no sales? Do prospective clients say your product is= interesting, but no one=E2=80=99s buying?

Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned= lessons about navigating the chaos of a startup and the daunting task of f= inding your first customers. The Terrifying Art of Finding Customers is a s= traight-talking guide for founders focused on tackling the essential steps = to growth in the right sequence.

This is a= n invaluable resource for any founder, organized into informative, practica= l sections covering the three major steps in a startup=E2=80=99s journey: f= inding product-market fit, closing your first customers, and building a sca= lable revenue engine. It offers clear milestones, practical benchmarks, com= plete with real stories of successes and pitfalls to help founders learn fr= om mistakes and make lasting impact. With advice that starts with the uncom= mon art of actually listening to prospective clients, Stewart leads you fro= m measuring the strength of your product-market fit through to hiring your = first sales rep, using language and techniques that will make sense to all = regardless of their sales experience. Through step-by-step milestones and b= enchmarks, he demystifies the process of finding your first customers, empo= wering founders to move forward with clarity and confidence.

Last

This book = is for founders trying to find customers - whether you're just starting= out or you've made some revenue investments and nothing worked. It add= resses one of the most common reasons startups fail: premature scaling, whe= n companies invest in go to market efforts before their product market fit = is strong enough to profitably pay back the investments.

The goal of this book is to guide you from identifying a gap= worth solving to making your first sales and hiring your first salesperson= . It bridges the gap between customer development - where you focus on find= ing product-market fit - and traditional sales books, which assume you alre= ady have a fully developed product.

What m= akes this book unique is its focus on connecting these two worlds. You=E2= =80=99ll learn how to take a new product to market, how to make your first = sales, and how to turn those early wins into a repeatable sales process. Fr= om there, you=E2=80=99ll explore how to expand into your first sales channe= l and sales hire.

This is a tactical gui= de to navigating the critical first steps of starting a company: first prod= uct, first sales, and first scalable revenue. If you=E2=80=99re ready to tu= rn your idea into real, predictable revenue, this is the book for you.

Some context

We=E2=80=99re working on a description of the book to take to the various = companies and groups that will order the book. The agent at our publisher w= ill use this description to sell the book to the various buyers in the next= two months.

Thanks for your feedback!

Collin

= PS - Happy belated Thanksgiving. I was fortunate enough to get a turkey din= ner last night (my mom=E2=80=99s American) and I am very grateful / still f= ull.

3D"yt"3D"in"
 

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