Return-Path: Delivered-To: andrew@sterlingcal.com Received: from reseller401.webserversystems.com by reseller401.webserversystems.com with LMTP id kID+CX8VIWdcxgkAchKAPA (envelope-from ) for ; Tue, 29 Oct 2024 12:03:59 -0500 Return-path: Envelope-to: andrew@sterlingcal.com Delivery-date: Tue, 29 Oct 2024 12:03:59 -0500 Received: from o9.ptr9577.mail.beehiiv.com ([149.72.190.201]:5430) by reseller401.webserversystems.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.96.2) (envelope-from ) id 1t5pdO-002j3Z-0q for andrew@sterlingcal.com; Tue, 29 Oct 2024 12:03:59 -0500 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mail.beehiiv.com; h=content-type:from:mime-version:subject:reply-to:list-unsubscribe-post: list-unsubscribe:to:cc:content-type:from:subject:to; s=s1; bh=CaU7HC+cT0Z/OYt5xMU59HxYFOBVb8XS3cDMcB87+RQ=; b=lQO2wagziLSJuW6TktBTxUoidVYjRVBi4oRYKzAVDrTAgkmC1eYj8WeyGHQl0tvt1VV9 RUUh4OVwpxXM3m0g0RPsaJ92tprIxMYnTb5Hc/+UNnglygzOESxn9CuB/WfIsUQrr4C/D/ WD2XreQ7xnf/JIcxiP7THMEFbjQp1DXAgKQP+hi/zY0/KJ7JCyfRP+eJEAFKRDcNRke/lP teeEFhszAQW7XYZks6FvXVEusV3YoZK2nM+fnBG0Nq3h3JdYT2+j+cxOkbbZ/8NHWk3ZyO K564QxmtnQ8YSqFyhaABO6+yVjIBuukV2X/lsfnIEKxFzjZuA7s0s1IPSQR1DdxA== Received: by recvd-56655f9dd-hsvdw with SMTP id recvd-56655f9dd-hsvdw-1-67211565-6F 2024-10-29 17:03:33.666694358 +0000 UTC m=+4057634.360037480 Received: from MzczMzExMjU (unknown) by geopod-ismtpd-33 (SG) with HTTP id p1oVR38cTG2mWXWbPiyHCA Tue, 29 Oct 2024 17:03:33.582 +0000 (UTC) Content-Type: multipart/alternative; boundary=8eebbbd0a9b97d259186c66138b9d31d9a5ad9531ad3ba62fabb9e2c90a4 Date: Tue, 29 Oct 2024 17:03:46 +0000 (UTC) From: Ryan Allis Mime-Version: 1.0 Message-ID: Subject: How to Sell Your SaaS Firm Reply-To: Ryan Allis Feedback-ID: =?us-ascii?Q?27427de2-714c-40f8-b55f-522ecfe9d636=3Anewsletter=3A8a46fb20-5b78-?= =?us-ascii?Q?45e0-ae38-2525b17867ca=3Acfa52acda08d1fe?= x-newsletter-id: https://saasrise.beehiiv.com/ x-newsletter-signup: https://saasrise.beehiiv.com/subscribe List-Unsubscribe-Post: List-Unsubscribe=One-Click x-beehiiv-type: newsletter List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3A8a46fb20-5b78-45e0-ae38-2525b17867ca+1d17dc26-c1df-44e?= =?us-ascii?Q?0-812a-883b6ad5b6bc+27427de2-714c-40f8-?= =?us-ascii?Q?b55f-522ecfe9d636=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fsaasrise=2Ebeehiiv=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJKV1QiLCJh?= =?us-ascii?Q?bGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYmVyX2lkIj?= =?us-ascii?Q?oiMWQxN2RjMjYtYzFkZi00NGUwLTgxMmEtODgzY?= =?us-ascii?Q?jZhZDViNmJjIiwicG9zdF9pZCI6IjI3NDI3ZGUy?= =?us-ascii?Q?LTcxNGMtNDBmOC1iNTVmLTUyMmVjZmU5ZDYzNiI?= =?us-ascii?Q?sImxhc3RfcmVzb3VyY2VfZ3VpZCI6IlBvc3Q6Mj?= =?us-ascii?Q?c0MjdkZTItNzE0Yy00MGY4LWI1NWYtNTIyZWNmZ?= =?us-ascii?Q?TlkNjM2In0=2E3lwtru3CtVsaAVwJvYkCqGCju7xs?= =?us-ascii?Q?IZBzmDl0UbwhjlI=3E?= x-list-owner: sId: 8a46fb20-5b78-45e0-ae38-2525b17867ca x-list-id: 8a46fb20-5b78-45e0-ae38-2525b17867ca x-newsletter: https://saasrise.beehiiv.com/p/how-to-sell-your-saas-firm x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fsaasrise=2Ebeehiiv=2Ecom=2F=22=2C=22campaign=5Fid=22=3A?= =?us-ascii?Q?=2227427de2-714c-40f8-b55f-522ecfe9d636=22=2C?= =?us-ascii?Q?=22category=22=3A=22newsletter=22=2C=22email=5Fgenerate?= =?us-ascii?Q?d=5Fat=22=3A1730221413=2C=22user=5Fid=22=3A=228a46fb20-5b?= =?us-ascii?Q?78-45e0-ae38-2525b17867ca=22}?= X-SG-EID: =?us-ascii?Q?u001=2Esr+Zi4HchtZiAIrGLItAkqAJLamgo33aet=2FuqlkyaJPf=2Fx4cfuqMKIwYl?= =?us-ascii?Q?dAofkCR68C2a3749fFAiIGPJkwLFdg2SUsrE7u9?= =?us-ascii?Q?lOrLipKKIQv6tIMAOCacc=2FWCGpSkMls4ZO0tgUi?= =?us-ascii?Q?Z6HdMaQRjCLStYkacxeIFNSkigBBj3yTgve2qNS?= =?us-ascii?Q?GxhNbX8pOSxd2zvf062aKU0C8MyKCw=2Fjll6jdC5?= =?us-ascii?Q?JzSAkHDpTnRPdJrNgwujp4PXcAipcHswec9RA1r?= =?us-ascii?Q?kiHy?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprAVgeiC8iaV7rEmQ?= =?us-ascii?Q?+cYi2k7eDaX5Z65Cek9OvA1UniSG+SHzReITT9q?= =?us-ascii?Q?cuAOHwKW+y14YvUF1Fz2YiFUH+pmoubDx6PBo3g?= =?us-ascii?Q?rB8s2Fk7FcwC2eUjT7KgXOPIDr4DlIDX1xk8vMO?= =?us-ascii?Q?hVzPTox6JXT3xWkQcZY1+pWbzzVx58bX0Q1alMg?= =?us-ascii?Q?yu19B2IxI2nxbk3DIP4MF5xaoyWc0r9Kd6ltK5B?= =?us-ascii?Q?5SBNs1xXrPQ3372fh57ysl5PGQ=3D=3D?= To: "andrew@sterlingcal.com" X-Entity-ID: u001.sWV69YT6CipfOgvvxr5vQg== X-Spam-Status: No, score=-3.3 X-Spam-Score: -32 X-Spam-Bar: --- X-Spam-Flag: NO --8eebbbd0a9b97d259186c66138b9d31d9a5ad9531ad3ba62fabb9e2c90a4 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Hi Andrew, In Q2 2024, across 731 tracked deals, the average SaaS M&A revenue multiple= was [5.4x](https://softwareequity.com/research/quarterly-saas-report) acco= rding to Software Equity Group. That=E2=80=99s **5.4x TTM revenue**. But how do you achieve a 5x+ revenue multiple at sale =E2=80=93 and who sho= uld you hire to help you sell your SaaS firm? Here=E2=80=99s a handy slide covering some of the top marketplaces and inve= stment banks that specialize in tech and SaaS M&A. View image: (https://lh7-rt.googleusercontent.com/docsz/AD_4nXfhwSz39C5YUK6= Z3IW8YWifUXJuYVvr_EAJVxGxgOoAeBHOTBYtN9hMxeC4oWqywYTF8qWJWPtiMFO0UJN-A055Xr= 3M6OngzHYfSMEUosC3ZtiCkLwOSyAQCk6P2RQAxUJi5449-cHVGMH-3NBBBKrSTWg?key=3D79u= 5IBXXYg71ZsyE7XMsrg) Follow image link: (https://docs.google.com/presentation/d/1XKE2lJ2DQip9gJJ= A1p5_BVpfbCofB2easMkhwI5lvgk/edit#slide=3Did.g2f279f69543_15_29) Caption: A handy guide to SaaS M&A marketplaces and investment banks We talk about this topic of preparing to sell a lot inside the [SaasRise co= mmunity](https://saasrise.com/). If you=E2=80=99re getting ready to sell your SaaS firm and you want some co= nfidential guidance from someone who=E2=80=99s been through it (I sold my f= irm for $169M), you can [reach out to us](https://www.saasrise.com/exitcons= ulting) and set up a time to chat.=20 My team and I will help you position your firm pre-sale and select the righ= t M&A advisors based on your ARR, growth rate, EBITDA, and sector.=C2=A0As = a team of Harvard and Wharton MBAs with 20 year careers in SaaS, this is th= e work we love to do most! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/92f7d35f-dc26-4= 1bc-8008-7302b6135cbf/Screenshot_2024-10-28_at_11.34.24_PM.png?t=3D17301764= 82) Follow image link: (https://www.saasrise.com/exitconsulting) Caption: We will help you position your firm pre-sale and select the right = M&A advisors If it=E2=80=99s getting close to time to sell you can [reach out to us](htt= ps://www.saasrise.com/exitconsulting) and set up a time to chat. We=E2=80= =99ll give you free confidential advice on who to select for your M&A advis= or, and offer our [exit consulting services](https://www.saasrise.com/exitc= onsulting) if helpful. ## **Free Video: How to Sell Your SaaS Firm **=F0=9F=93=88 Here=E2=80=99s a 23 minute free Loom video I recorded in August 2024 on [ho= w to sell your SaaS firm](https://www.loom.com/share/138cc3d29d0c464baca285= 4df9265609) as part of the SaaS Growth Course (which all SaasRise members r= eceive all 26 modules of in full as part of their membership). I hope it=E2= =80=99s helpful! View image: (https://lh7-rt.googleusercontent.com/docsz/AD_4nXdTd92PaufLH9L= DRHbgwQ54gRzqkM28REGOLH7mFBH6C0_fjdU2kr26boFXg_Wk3ZcXX5lDO5c5yANE88qTAVzE7K= onufKL_kVcjZh4z_oW5cZeD8TWIbFy412tAf6WX8H4H-1KTkVqHdKj7vTg3rIGL-8?key=3D79u= 5IBXXYg71ZsyE7XMsrg) Follow image link: (https://www.loom.com/share/138cc3d29d0c464baca2854df926= 5609) Caption: A Loom video covering how to exit your SaaS firm Video: How to Sell Your SaaS Firm =F0=9F=93=88 (https://www.loom.com/share/= 138cc3d29d0c464baca2854df9265609) If you like SaaS scaling and exit prep content like this and aren=E2=80=99t= already a member, you can [apply to join SaasRise here](https://saasrise.c= om/). We welcome all SaaS CEOs and Founders with at least $1M in ARR =E2=80= =93 especially those focused on growth and exit preparation.=C2=A0 Finally today I=E2=80=99ll leave you with some nice charts from [Software E= quity Group=E2=80=99s Q2 2024 SaaS M&A research report](https://softwareequ= ity.com/research/quarterly-saas-report). I recommend reading it in full! View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/b4f6e0ab-53c1-4= b0c-adef-470634c0ec62/Screenshot_2024-10-28_at_11.38.02_PM.png?t=3D17301767= 91) Caption:=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/27166ced-251a-4= f28-af0e-e1ff34a13211/Screenshot_2024-10-28_at_11.38.22_PM.png?t=3D17301768= 05) Caption:=20 View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c4011815-7bde-4= 8d8-b79e-a4f537d7e5bd/Screenshot_2024-10-28_at_11.38.40_PM.png?t=3D17301768= 16) Caption:=20 See you next week with more great SaaS scaling and exit prep content! Until then, Ryan Allis, CEO & Founder SaasRise [www.saasrise.com](http://www.saasrise.com) The #1 Community for Experienced SaaS CEOs and Founders Apply to Join the SaasRise CEO Community=F0=9F=94=A5 (https://saasrise.com/= ) ### **About SaasRise Founder Ryan Allis** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-4= 123-99fd-29b7974424a0/Ryan_Allis_Headshot_.jpg) Caption:=20 =E2=80=9C_Ryan Allis is the founder of _[SaasRise](https://www.saasrise.com= )_, the community for experienced SaaS CEOs with $1M-$100M in ARR. He is a = three time INC 500 CEO. He was previously CEO of iContact and grew the firm= as founder/CEO to 70,000 customers, 1 million users, 300 employees, $50M p= er year in sales, and an exit for $169M to Vocus (NASDAQ:VOCS). _ _Since the sale of iContact, Ryan has been the CEO coach to high-growth Saa= S firms including Instantly, Tatango, Seamless.ai, Revenue Accelerator, RXN= T, RNL, Clearstream, YouCanBookMe, Retreaver, and many more._ _He holds an MBA from Harvard Business School. He=E2=80=99s passionate abou= t helping recurring revenue software companies grow and exit for $100M+._= =E2=80=9C =E2=80=94=20 =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://saasrise.beehiiv.com/p/how-to-sell-your-saas-firm --8eebbbd0a9b97d259186c66138b9d31d9a5ad9531ad3ba62fabb9e2c90a4 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 How to Sell Your SaaS Firm
How to achieve a 5x+ revenue multiple at sale -- and who you sho= uld hire to help you sell your SaaS firm  ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌
<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

My team and I will help you po= sition your firm pre-sale and select the right M&A advisors based on your A= RR, growth rate, EBITDA, and sector.=C2=A0As a team of Harvard and Wharton = MBAs with 20 year careers in SaaS, this is the work we love to do most!

October 29, 2024   |   Read Online

How to Sel= l Your SaaS Firm

How to achieve a 5x+ revenue multiple at sale -- and= who you should hire to help you sell your SaaS firm

=
3D""

Hi Andrew,

In Q2 20= 24, across 731 tracked deals, the average SaaS M&A revenue multiple was 5.4x according to Software Equi= ty Group.

T= hat=E2=80=99s 5.4x TTM revenue.

But how do you achieve a 5x+ revenue multiple a= t sale =E2=80=93 and who should you hire to help you sell your SaaS firm? <= /p>

Here=E2=80= =99s a handy slide covering some of the top marketplaces and investment ban= ks that specialize in tech and SaaS M&A.

3D""

A handy guide to SaaS M&A market= places and investment banks

We talk about this topic of preparing to = sell a lot inside the SaasRise community.

If you=E2=80=99re getting ready to sel= l your SaaS firm and you want some confidential guidance from someone who= =E2=80=99s been through it (I sold my firm for $169M), you can reach out to us and set up a time to chat.

=3D""

We will help you position your firm pre-sale an= d select the right M&A advisors

If it=E2=80=99s getting close to time= to sell you can reach out to us and set up a time= to chat. We=E2=80=99ll give you free confidential advice on who to select = for your M&A advisor, and offer our exit consulting services<= /span> if helpful.

Free Video: How to Sell Your SaaS Firm =F0=9F=93=88

Here=E2=80=99s a 23 minute free Loom video I recorded in August 2024 on= how to sell your = SaaS firm as part of the SaaS Growth Course (which all SaasRise = members receive all 26 modules of in full as part of their membership). I h= ope it=E2=80=99s helpful!

3D""

A Loom v= ideo covering how to exit your SaaS firm

Video: How to Sell Your SaaS Firm =F0=9F=93=88

= If you like SaaS scaling and exit prep content like this and aren=E2=80=99t= already a member, you can apply to join SaasRise here. We welcome all= SaaS CEOs and Founders with at least $1M in ARR =E2=80=93 especially those= focused on growth and exit preparation.=C2=A0

Finally today I=E2=80=99ll leave you w= ith some nice charts from Software Equ= ity Group=E2=80=99s Q2 2024 SaaS M&A research report. I recommen= d reading it in full!

=3D""
=
3D""
3D""=

See you next week with more g= reat SaaS scaling and exit prep content!

Until then,
Ryan Allis, CEO & Founder
S= aasRise
<= span>www.saasrise.com
The #1 Community for Experienced SaaS C= EOs and Founders

Apply to Join= the SaasRise CEO Community=F0=9F=94=A5

About S= aasRise Founder Ryan Allis

<= img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format= =3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-41= 23-99fd-29b7974424a0/Ryan_Allis_Headshot_.jpg" alt=3D"" height=3D"auto" wid= th=3D"252" style=3D"display:block;width:100%;border-radius:0px 0px 0px 0px;= border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;borde= r-color:#E5E7EB;" border=3D"0"/>
<= td align=3D"center" valign=3D"top" style=3D"padding:7px 12px 7px 12px;" cla= ss=3D"dd">

Ryan Allis is the = founder of SaasRise, the community for experienced SaaS CEOs wi= th $1M-$100M in ARR. He is a three time INC 500 CEO. He was previously CEO = of iContact and grew the firm as founder/CEO to 70,000 customers, 1 million= users, 300 employees, $50M per year in sales, and an exit for $169M to Voc= us (NASDAQ:VOCS).

Since= the sale of iContact, Ryan has been the CEO coach to high-growth SaaS firm= s including Instantly, Tatango, Seamless.ai, Revenue Accelerator, RXNT, RNL= , Clearstream, YouCanBookMe, Retreaver, and many more.

He holds an MBA from Harvard Business School= . He=E2=80=99s passionate about helping recurring revenue software companie= s grow and exit for $100M+.

<= /tr>
 

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