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I= =E2=80=99m at 38k words with a target of 45k.=20 The content of the book has shifted based on the feedback you all have shar= ed and I am grateful for all your replies and conversations we=E2=80=99ve h= ad.=20 I initially started out to write a sales book for founders, focusing on wha= t I=E2=80=99ve learned first hand and seen our customers go through in tryi= ng to build their first revenue team. The original idea was to build the bo= ok around our new four funnels methodology (meet, disco, manage, nurture). = As I talked to more and more of you, I learned that there were three things= people were asking about most: 1. Finding product market fit 2. Stepping into a sales role =20 3. Building your first sales team People wanted to know what the major milestones were, the tactics involved = in each, and how to know when you=E2=80=99re ready to move to the next one.= The content evolved to address these three pillars and as it did, the fram= e for the book shifted. So I=E2=80=99d like to share the new frame, title, = and table of contents with you and get your feedback.=20 Is this going in the right direction? What=E2=80=99s missing? What should b= e cut?=20 **Here=E2=80=99s the new title + subtitle: ** View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/67819e67-6ebf-4= 62e-aa14-7ae1694e130a/CleanShot_2024-05-30_at_16.27.24.png?t=3D1717111675) Caption:=20 **Here=E2=80=99s the new table of contents: ** Introduction Section 1: Find Product Market Fit=C2=A0 * Why PMF comes first=C2=A0 * How to find a big shift in the market=20 * How to find unmet needs=20 * How and why you need to quantify your PMF=C2=A0 * Closing your first $1m is an act of product, not sales * How to find your first 100 customers=C2=A0 Section 2: Founder Led Sales * When you=E2=80=99re doing something new, DIY first=C2=A0 * Don=E2=80=99t whip out your deck (how to run discovery / selling v / clos= ing) * Stop trying to close! (start building a business case)=C2=A0=C2=A0 * Sales habits that will make your life easier (next actions, call on a cal= l, pipeline stages tied to customer verifiable outcomes)=C2=A0 Section 3: Building Your First Revenue Team=C2=A0 * Who to hire next and when * How to be a sales leader=C2=A0 * How to find your next 100 customers (How to scale demand generation chann= els) * How to tie it all together (the four funnels) **And finally, the updated positioning statement: ** Audience.=C2=A0 I am writing for founders responsible for revenue and are terrified because= they don=E2=80=99t come from sales and everyone is relying on them for gro= wth. Core message. The better your product meets an unmet need, the easier your go-to-market w= ill be.=C2=A0 Promise. I wrote this book to help founders see that unmet needs are the through lin= e from product market fit, to founder led sales, and building their first r= evenue team. By the end of the book, I=E2=80=99ll share how I progress from= one stage to the next, what it takes to be great at each, and where I=E2= =80=99ve fucked up so you can make diff mistakes.=C2=A0 I can=E2=80=99t promise that demand for your product exists, that you won= =E2=80=99t run into roadblocks (you will), or that you won=E2=80=99t make a= bad hire (you will and that=E2=80=99s ok). This book was created to help y= ou see the bigger picture so you can figure out for yourself what to do nex= t.=C2=A0 It=E2=80=99s been a journey to get here and I=E2=80=99m not done yet, thank= s for riding along.=20 What=E2=80=99s one thing you=E2=80=99d change and one thing you=E2=80=99d k= eep the same from what I=E2=80=99ve shared today?=20 Collin Stewart =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://predictablerevenue-newsletter.beehiiv.com/p/book-update-and-feedbac= k-time --56399847c01c3ba737694f35b5ceac49c92c79176935bc37f28f7e69b99b Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 book update + ask for feedback
<= td align=3D"center" valign=3D"top" style=3D"border:0px solid #FFFFFF;border= -radius:10px;background-color:#FFFFFF;" class=3D"c">

May 31, 2024   |   Read Online

book update + ask for feedback

=
3D"fb"<= /a> &nbs= p;3D"in"=  <= img style=3D"display:block;color:#000000;max-width:28px;" width=3D"28" alt= =3D"email" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit= =3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/s= ocial_share/email_round.png"/>
3D""

I=E2=80=99ve= spent the last few months writing and sharing the core content from the bo= ok and my shitty first draft is getting close to being ready! I=E2=80=99m a= t 38k words with a target of 45k.

<= tr>=

Good morning Andrew,

Can I get your feedback on something?

The content of the book ha= s shifted based on the feedback you all have shared and I am grateful for a= ll your replies and conversations we=E2=80=99ve had.

I initi= ally started out to write a sales book for founders, focusing on what I=E2= =80=99ve learned first hand and seen our customers go through in trying to = build their first revenue team. The original idea was to build the book aro= und our new four funnels methodology (meet, disco, manage, nurture). As I t= alked to more and more of you, I learned that there were three things peopl= e were asking about most:

    =

  1. Finding product m= arket fit

  2. Stepping into a sales role

  3. Building your first sales team

    =

People wanted to know what the major milestones were, t= he tactics involved in each, and how to know when you=E2=80=99re ready to m= ove to the next one. The content evolved to address these three pillars and= as it did, the frame for the book shifted. So I=E2=80=99d like to share th= e new frame, title, and table of contents with you and get your feedback. <= /span>

Is this going in the right direction? What=E2=80=99s missing?= What should be cut?

Here=E2=80=99s the new title + subti= tle:

=
3D""<= /td>

Here=E2=80=99s the new table of contents:

Introduction

Section 1: Find Product Market Fit=C2= =A0

  • Why PMF comes first=C2=A0

  • How to find a big shift in the= market

  • How to find unmet needs

  • How and why you need to quantify your PMF=C2= =A0

  • How to find your fir= st 100 customers=C2=A0

Section 2: Founder Led= Sales

  • When you=E2=80=99re doing something new, DIY first= =C2=A0

  • Don=E2=80=99t whip out your deck (how to run discovery / selling v / c= losing)

  • Stop trying to close! (start building a business case)=C2=A0=C2=A0

  • Sale= s habits that will make your life easier (next actions, call on a call, pip= eline stages tied to customer verifiable outcomes)=C2=A0

Section 3: Building Your First Revenue Team=C2=A0

  • Who to hire next and when

  • =

    How to be a sales leader=C2=A0

    • <= li class=3D"listItem ultext">

    How to find your n= ext 100 customers (How to scale demand generation channels)

    =

  • How to tie it all= together (the four funnels)

And finally, = the updated positioning statement:

Audience.=C2=A0
I am writing for founders res= ponsible for revenue and are terrified because they don=E2=80=99t come from= sales and everyone is relying on them for growth.

Core messa= ge.
The better your produc= t meets an unmet need, the easier your go-to-market will be.=C2=A0

Promise.
I wrote thi= s book to help founders see that unmet needs are the through line from prod= uct market fit, to founder led sales, and building their first revenue team= . By the end of the book, I=E2=80=99ll share how I progress from one stage = to the next, what it takes to be great at each, and where I=E2=80=99ve fuck= ed up so you can make diff mistakes.=C2=A0

I can=E2=80=99t pr= omise that demand for your product exists, that you won=E2=80=99t run into = roadblocks (you will), or that you won=E2=80=99t make a bad hire (you will = and that=E2=80=99s ok). This book was created to help you see the bigger pi= cture so you can figure out for yourself what to do next.=C2=A0

<= /td>

It=E2=80=99s been a journey to get here and I=E2=80=99m not done yet, th= anks for riding along.

<= span style=3D"color:rgb(44, 62, 80);">What=E2=80=99s one thing you=E2=80=99= d change and one thing you=E2=80=99d keep the same from what I=E2=80=99ve s= hared today?

Collin Stewart

=
3D"yt"3D"in"
 

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