Envelope-to: andrew@sterlingcal.com
Delivery-date: Thu, 23 May 2024 09:44:18 -0500
Date: Thu, 23 May 2024 10:44:07 -0400
From: Melissa Smith <msmith@iglobalforum.com>
Reply-To: events@iglobalforum.com
To: andrew@sterlingcal.com
Message-ID: <1716475318025.2fb18390-02da-4f11-8e7a-22bb8bca8980@bf02x.hubspotemail.net>
Subject: Q&A Spotlight: Kush Tulsidas, Operating Partner, One Rock Capital -
 Value Creation Summit
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Highlights of our exclusive interview!

In today's dynamic business landscape, private equity (PE) firms continuall=
y seek avenues to drive value creation within their portfolio companies. Fr=
om identifying key challenges to unleashing growth opportunities, the journ=
ey towards maximizing potential demands a strategic approach. We caught up =
with Kush Tulsidas, a seasoned PE professional, to glean insights into the =
top challenges, growth levers, and strategies for scaling portfolio compani=
es.

Q: What are the top challenges faced by PE firms when looking to drive valu=
e creation in their portfolio companies?

Change management. Change management can be the number one opportunity and =
also the number one challenge that firms encounter when looking to drive va=
lue creation with portcos. A value creation plan looks at how we can holist=
ically improve the business, through a carefully prioritized set of initiat=
ives. To drive change, there needs to be engagement, i.e. buy-in from the t=
eam. In my experience, companies that engage and do well with execution and=
 change management tend to drastically outperform those that don=E2=80=99t,=
 in performance and ultimately valuation.

Q: What are the key levers that PE firms should be focusing on to drive gro=
wth, both organically and inorganically?

Growth from an organic side can come from

- Volume growth - volume through growing share with existing customers, new=
 customers, new product lines, new markets, etc.
- Margin growth, which in turn can come from price, customer mix, product m=
ix, etc.

The ability to drive each of the growth areas will depend on one or multipl=
e levers which could include the size of the TAM/SAM/SOM, your ICP, the tea=
m in place, the profile of the sales team, the incentive plan, sales proces=
s, go to market strategy, pricing strategy, etc. It=E2=80=99s important to =
diagnose the company=E2=80=99s ability on the relevant levers, which will v=
ary from company to company, and address the foundational gaps to enable gr=
owth.

Q: Can you share your top tips and tricks to quickly scale portfolio compan=
ies and get immediate impact?

There is no one size fits all playbook to get immediate impact. It will var=
y company by company depending on various factors. What I will say has cons=
istently worked for me is the approach. It=E2=80=99s important that I learn=
 where the company can grow during due diligence, diagnosing the commercial=
 capabilities to identify the roadblocks, and putting together a value crea=
tion plan that enables us to get there. And then getting alignment with the=
 deal team and management team so we can all march together to execute our =
plan, including being fixated on measuring progress while being flexible to=
 pivot if need be.

Q: Why will you be speaking at the Value Creation Summit in NYC on June 4?

I look forward to sharing what I have learnt on this topic, what=E2=80=99s =
worked and what hasn=E2=80=99t as well as learning from the other panelists=
=E2=80=99 best practices.

On June 4th, Kush Tulsidas will be sharing invaluable insights gleaned from=
 years of experience at the upcoming Value Creation Summit (https://cHycy04=
.na1.hubspotlinks.com/Ctc/I5+113/cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr=
9zBMkNllY3pyd0W8wLKSR6lZ3q3VYxCjz4MHvwLN2nHFNgHYl9HW5fV6m-4ZSbpqW6tXKH139h8=
Z8W6Zj2hv79Khl_N2m42T7WTr_RW2FyVKL2tY2TvW76k8hj4LC2nVW4bqwH1751lTCW7n1Cpq5L=
gsbcW6Q5Dzd3nl80sN1lJZM5q3ZK8W2TRmtw3q89DZW48k_Y02LdxdtW8ZdkQY76DMfNW5VGNm6=
2N9YbyW4385-079TMqGN6tvvw71tG2fW9h7jt874QV9vW8gYX1d4SJV4-W5DHg6f5T_Tn0W5n06=
JB56-bxMW6CfKQk8p3cynW2j46Rx2kflgDW4bfHLN8QXybbW9kck6S8sDt3zN49R_lpDQF3zVVP=
mpV2xmNNkf8JJGvj04 )  in New York. The discussion with his fellow panelists=
, Mara Lamoureux Edgar at The Riverside Company, Bob Rumer at Adelphi Capit=
al Partners, David Acharya at Acharya Capital Partners, and Jeffrey Wissink=
 at CohnReznick will address how you can navigate the intricacies of value =
creation in the PE landscape.

Join Us
(https://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/cHycy04/VVKZ-B5g7TCVVFFBHz=
6T2lWkW4HyYrL5fr9zBMkNllY3pyd0W8wLKSR6lZ3mcW3lJ67N2qYhZKW7Zn7J63TdXg6W32jBB=
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CW71Xj8Z5yXJSvW3ypxWn1-Wb4Jf2_Yyx404 )

We look forward to welcoming you to the event!

Kind regards,

Melissa Smith

iGlobal Forum

info@iglobalforum.com (mailto:info@iglobalforum.com)

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Date & Time

June 4th, 2024

Download to Calendar (https://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/cHycy=
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Location

The Paramount Club,

1301 6th Avenue of the Americas,

52nd Street,

NY 10019.

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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; pa=
dding:10px 20px"><div id=3D"hs_cos_wrapper_module_1571908817178457" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_1571908817178457_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit;=
 line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:175%"=
>In today's dynamic business landscape, private equity (PE) firms continual=
ly seek avenues to drive value creation within their portfolio companies. F=
rom identifying key challenges to unleashing growth opportunities, the jour=
ney towards maximizing potential demands a strategic approach. We caught up=
 with Kush Tulsidas, a seasoned PE professional, to glean insights into the=
 top challenges, growth levers, and strategies for scaling portfolio compan=
ies.</p></div></div></td></tr></tbody></table>
</div>
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   =20
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    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container hse-border" style=3D"min-width:280=
px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:c=
ollapse; border-spacing:0; border-left:1px solid #cccccc; border-right:1px =
solid #cccccc; box-sizing:border-box; background-color:#ffffff" bgcolor=3D"=
#ffffff">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
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pse;border-spacing:0;">
      <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l=
space:0pt;mso-table-rspace:0pt;width:600px;border-left:1px solid #cccccc;bo=
rder-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" role=3D"p=
resentation" class=3D"hse-border" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:598px">
<![endif]-->
<div id=3D"column_1626447917050_0" class=3D"hse-column hse-size-12">
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
y:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; =
padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17099034183631" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_17099034183631_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:175%; =
font-weight:bold"><span style=3D"color: #000000;">Q:&nbsp;</span>What are t=
he top challenges faced by PE firms when looking to drive value creation in=
 their portfolio companies?</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Change manageme=
nt. Change management can be the number one opportunity and also the number=
 one challenge that firms encounter when looking to drive value creation wi=
th portcos. A value creation plan looks at how we can holistically improve =
the business, through a carefully prioritized set of initiatives. To drive =
change, there needs to be engagement, i.e. buy-in from the team. In my expe=
rience, companies that engage and do well with execution and change managem=
ent tend to drastically outperform those that don=E2=80=99t, in performance=
 and ultimately valuation.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; font-weight:bol=
d"><span style=3D"color: #000000;">Q:&nbsp;</span>What are the key levers t=
hat PE firms should be focusing on to drive growth, both organically and in=
organically?</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Growth from an =
organic side can come from</p>
<ul style=3D"mso-line-height-rule:exactly; line-height:175%">
<li style=3D"mso-line-height-rule:exactly">Volume growth - volume through g=
rowing share with existing customers, new customers, new product lines, new=
 markets, etc.</li>
<li style=3D"mso-line-height-rule:exactly">Margin growth, which in turn can=
 come from price, customer mix, product mix, etc.</li>
</ul>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">The ability to =
drive each of the growth areas will depend on one or multiple levers which =
could include the size of the TAM/SAM/SOM, your ICP, the team in place, the=
 profile of the sales team, the incentive plan, sales process, go to market=
 strategy, pricing strategy, etc. It=E2=80=99s important to diagnose the co=
mpany=E2=80=99s ability on the relevant levers, which will vary from compan=
y to company, and address the foundational gaps to enable growth.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; font-weight:bol=
d"><span style=3D"color: #000000;">Q:&nbsp;</span>Can you share your top ti=
ps and tricks to quickly scale portfolio companies and get immediate impact=
?</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">There is no one=
 size fits all playbook to get immediate impact. It will vary company by co=
mpany depending on various factors. What I will say has consistently worked=
 for me is the approach. It=E2=80=99s important that I learn where the comp=
any can grow during due diligence, diagnosing the commercial capabilities t=
o identify the roadblocks, and putting together a value creation plan that =
enables us to get there. And then getting alignment with the deal team and =
management team so we can all march together to execute our plan, including=
 being fixated on measuring progress while being flexible to pivot if need =
be.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; font-weight:bol=
d"><span style=3D"color: #000000;">Q:&nbsp;</span>Why will you be speaking =
at the Value Creation Summit in NYC on June 4?</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">I look forward =
to sharing what I have learnt on this topic, what=E2=80=99s worked and what=
 hasn=E2=80=99t as well as learning from the other panelists=E2=80=99 best =
practices.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">On June 4th,&nb=
sp;Kush Tulsidas&nbsp;will be sharing invaluable insights gleaned from year=
s of experience at the upcoming&nbsp;<a href=3D"https://cHycy04.na1.hubspot=
links.com/Ctc/I5+113/cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNllY3qn=
9gW8wLKSR6lZ3mCW7gLBn_78Q-NfW1FJYCc8vY1mwW8x9Hds4JNw-sN6rtj_mRt0pcVvzvDt8Wb=
r7gW3kgzKh2ZBGMyMk8bWTxZ6RGW57tmgX7TYKG0W51KS6v1l8rbwW95nqY68_JwL2N4z7g-zMz=
xfxW9fZD936j5KQSW3YTK2G7s5-J2N4mbCMNSxM0WW5my6XF4VV7QYW5qFmYj479X18W73N7Hp1=
GfTsHW9l2s817tRlMlW4mdZY26yz6YPW7glXff5KJVvzV38C-J41Dbg0W2tsgSs7llP6ZW7T4KL=
581g1b0W552sW13BtTxkW1Bmjhd6bwCR3VFncPs4BtKXmW7DzYr_6H2-JvV5m4Yy2n3TS5f3QzT=
LT04" rel=3D"noopener" style=3D"mso-line-height-rule:exactly; color:#e69138=
" data-hs-link-id=3D"0" target=3D"_blank">Value Creation Summit</a>&nbsp;in=
 New York. The discussion with his fellow panelists, Mara Lamoureux Edgar a=
t&nbsp;<strong data-stringify-type=3D"bold">The Riverside Company</strong>,=
 Bob Rumer at&nbsp;<strong data-stringify-type=3D"bold">Adelphi Capital Par=
tners,</strong>&nbsp;David Acharya at&nbsp;<strong data-stringify-type=3D"b=
old">Acharya Capital Partners,</strong>&nbsp;and Jeffrey Wissink at&nbsp;<s=
trong data-stringify-type=3D"bold">CohnReznick</strong> will address how yo=
u can navigate the intricacies of value creation in the PE landscape.</p></=
div></div></td></tr></tbody></table>
</div>
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    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container hse-border" style=3D"min-width:280=
px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:c=
ollapse; border-spacing:0; border-left:1px solid #cccccc; border-right:1px =
solid #cccccc; box-sizing:border-box; background-color:#ffffff" bgcolor=3D"=
#ffffff">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
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pse;border-spacing:0;">
      <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l=
space:0pt;mso-table-rspace:0pt;width:600px;border-left:1px solid #cccccc;bo=
rder-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" role=3D"p=
resentation" class=3D"hse-border" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
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  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
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ace:0pt;width:598px">
<![endif]-->
<div id=3D"module_1626447804157_0" class=3D"hse-column hse-size-12">
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
y:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; =
padding:10px 20px"><div id=3D"hs_cos_wrapper_module_15719088171784573" clas=
s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
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le=3D"border-spacing:0 !important; mso-table-lspace:0pt; mso-table-rspace:0=
pt; border-collapse:separate!important">
    <tbody><tr><!--[if mso]>
          <td align=3D"center" valign=3D"middle" bgcolor=3D"#E69138" style=
=3D"border-radius:8px;cursor:auto;background-color:#E69138;padding:12px 18p=
x">
        <![endif]-->
        <!--[if !mso]><!-- -->
          <td align=3D"center" valign=3D"middle" bgcolor=3D"#E69138" style=
=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:Ari=
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        <!--<![endif]--><a href=3D"https://cHycy04.na1.hubspotlinks.com/Ctc=
/I5+113/cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNllY3qn9gW8wLKSR6lZ3=
lmW2cb0wS3zyTxbW85VlLh6fG_zXMQf9M029MQGW89T8t092H5LzW5XbBcs21g8LsN2pJ6WQH0k=
q7VF6M1F33R28kW7SbLb08B2hc1W94mMrn4nJ-d6W4LbXR59cKsXrN39WWsbSjGqZW4n_S7S6Vs=
-X5W26hDph7sXMVTW4Tf2T28BTKyMN5Vk2BFPF7CWW1NVSmN8jBwW4TGwJL482TqnW2P43Wx8rK=
VXCW8KX75640Vgt1W7gq7Pt2Bbm4mW7GdqvF3W7Gv0W8JRb_b7l21FKN6F1H60kVfV2W4tqCSY1=
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ecoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"0">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Join Us</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta=
ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st=
yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:=
Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; pa=
dding:15px 20px 10px"><div id=3D"hs_cos_wrapper_module_16264478040831" clas=
s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_16264478040831_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:175%">=
We look forward to welcoming you to<span style=3D"font-weight: bold;"> </sp=
an><span style=3D"font-weight: normal;">the event!</span></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Kind regards,</=
p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">Melissa Smith&n=
bsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%">iGlobal Forum</=
p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><a href=3D"mail=
to:info@iglobalforum.com" target=3D"_blank" rel=3D"noopener" data-hs-link-i=
d=3D"0" style=3D"mso-line-height-rule:exactly; color:#e69138">info@iglobalf=
orum.com</a></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><a href=3D"http=
s://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/cHycy04/VVKZ-B5g7TCVVFFBHz6T2lW=
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k-id=3D"0" style=3D"mso-line-height-rule:exactly; color:#e69138">www.igloba=
lforum.com</a></p></div></div></td></tr></tbody></table>
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hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"b=
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      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"bord=
er-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans=
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px 20px; font-size:0px">
        <img alt=3D"Time-1" src=3D"https://events.iglobalforum.com/hs-fs/hu=
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mp;name=3DTime-1.png" style=3D"outline:none; text-decoration:none; -ms-inte=
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/iGlobal%202019/emails-images/Time-1.png?upscale=3Dtrue&amp;width=3D132&amp=
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</table></div>
</div>
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<!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:299px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"299" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:299px">
<![endif]-->
<div id=3D"column_1585653663589_1" class=3D"hse-column hse-size-6">
  <div id=3D"hs_cos_wrapper_module_15856537110604" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"b=
order-spacing:0 !important; border-collapse:collapse; mso-table-lspace:0pt;=
 mso-table-rspace:0pt">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"bord=
er-collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans=
-serif; color:#444444; word-break:break-word; text-align:center; padding:10=
px 20px; font-size:0px">
        <img alt=3D"loaction-1" src=3D"https://events.iglobalforum.com/hs-f=
s/hubfs/iGlobal%202019/emails-images/loaction-1.png?width=3D60&amp;upscale=
=3Dtrue&amp;name=3Dloaction-1.png" style=3D"outline:none; text-decoration:n=
one; -ms-interpolation-mode:bicubic; max-width:100%; font-size:16px" width=
=3D"30" align=3D"middle" srcset=3D"https://events.iglobalforum.com/hs-fs/hu=
bfs/iGlobal%202019/emails-images/loaction-1.png?upscale=3Dtrue&amp;width=3D=
60&amp;upscale=3Dtrue&amp;name=3Dloaction-1.png 30w, https://events.iglobal=
forum.com/hs-fs/hubfs/iGlobal%202019/emails-images/loaction-1.png?upscale=
=3Dtrue&amp;width=3D120&amp;upscale=3Dtrue&amp;name=3Dloaction-1.png 60w" s=
izes=3D"(max-width: 30px) 100vw, 30px">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
 =20
 =20
  <div id=3D"section_1585653841584" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container hse-border" style=3D"min-width:280=
px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:c=
ollapse; border-spacing:0; border-left:1px solid #cccccc; border-right:1px =
solid #cccccc; box-sizing:border-box; background-color:#000000" bgcolor=3D"=
#000000">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla=
pse;border-spacing:0;">
      <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l=
space:0pt;mso-table-rspace:0pt;width:600px;border-left:1px solid #cccccc;bo=
rder-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" role=3D"p=
resentation" class=3D"hse-border" width=3D"600" bgcolor=3D"#000000">
      <tr style=3D"background-color:#000000;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:299px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"299" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:299px">
<![endif]-->
<div id=3D"column_1585653841584_0" class=3D"hse-column hse-size-6">
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
y:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; =
padding:10px 20px"><div id=3D"hs_cos_wrapper_module_15905079181964" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_15905079181964_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:175%; =
text-align:center" align=3D"center"><strong><span style=3D"color: #ffffff;"=
>Date &amp; Time&nbsp;</span></strong></p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:cent=
er" align=3D"center"><span style=3D"color: #ffffff;">June 4th, 2024</span><=
/p>
<p style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:cent=
er" align=3D"center"><a href=3D"https://cHycy04.na1.hubspotlinks.com/Ctc/I5=
+113/cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNlk85nXHsW50kH_H6lZ3llM=
1BtvrDcMfqW4CZjkW8SGYvVW65MkN146DqCLW8M025273y8q8W11nPrq1n7tjyW4LGJTV7d7ddc=
W53hzKw3_GxVQW6PKqQF674QRSW2P3MQf5qRtmRW1BqbQh95hNzNW5WcjbM3nLb77W6gYlRb5xP=
xRKW4s6jm-6w29k_W6hWt_f1qHgmyW3z3nRK50SD55W25DnKG6VK5d6W1GK_8L3hWj8xW6StV37=
8NvGtdV43dRK8y4B-GW4p6Yjd2MgL6JW1N9tRd6J0_28W5zhSgd6PP0QhN56k_5ypqMVjN8YlQP=
ytWB_RVR03M79cwb6MW7Zz6mx97M1-jW2pw0052y_bKVW6jf0n12xFgplW7ldjGQ1wszpbW1qD-=
vG5rVyk6W4_j-jv7-81k-W71XG8Q2hXR39f1q_CTn04" target=3D"_blank" rel=3D"noope=
ner" style=3D"mso-line-height-rule:exactly; color:#e69138" data-hs-link-id=
=3D"0"><span style=3D"color: #ffffff;">Download to Calendar</span></a></p><=
/div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:299px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"299" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:299px">
<![endif]-->
<div id=3D"column_1585653841584_1" class=3D"hse-column hse-size-6">
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
y:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; =
padding:10px 20px"><div id=3D"hs_cos_wrapper_module_15856538495268" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module_15856538495268_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs=
_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l=
ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:175%; =
text-align:center" align=3D"center"><span style=3D"color: #ffffff;"><strong=
>Location</strong></span></p>
<div style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:ce=
nter" align=3D"center"><span style=3D"color: #ffffff;">The Paramount Club,<=
/span></div>
<div style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:ce=
nter" align=3D"center"><span style=3D"color: #ffffff;">1301 6th Avenue of t=
he Americas,</span></div>
<div style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:ce=
nter" align=3D"center"><span style=3D"color: #ffffff;">52nd Street,&nbsp;</=
span></div>
<div style=3D"mso-line-height-rule:exactly; line-height:175%; text-align:ce=
nter" align=3D"center"><span style=3D"color: #ffffff;">NY 10019.</span></di=
v>
<div style=3D"mso-line-height-rule:exactly; line-height:175%">&nbsp;</div><=
/div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
 =20
 =20
  <div id=3D"section_1597141307146" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container hse-border" style=3D"min-width:280=
px; max-width:600px; Margin-left:auto; Margin-right:auto; border-collapse:c=
ollapse; border-spacing:0; border-left:1px solid #cccccc; border-right:1px =
solid #cccccc; box-sizing:border-box; background-color:#000000" bgcolor=3D"=
#000000">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
      <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt=
h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla=
pse;border-spacing:0;">
      <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l=
space:0pt;mso-table-rspace:0pt;width:600px;border-left:1px solid #cccccc;bo=
rder-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" role=3D"p=
resentation" class=3D"hse-border" width=3D"600" bgcolor=3D"#000000">
      <tr style=3D"background-color:#000000;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;width:598px">
<![endif]-->
<div id=3D"column_1597141307146_0" class=3D"hse-column hse-size-12">
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
y:Arial, sans-serif; font-size:15px; color:#444444; word-break:break-word; =
padding:10px 20px"><div id=3D"hs_cos_wrapper_module_15856542789679" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"presenta=
tion" align=3D"center" style=3D"border-spacing:0 !important; border-collaps=
e:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:auto; text-al=
ign:center" class=3D"hs_cos_wrapper_type_social_module" width=3D"auto">
  <tbody>
    <tr align=3D"center">
      <td class=3D"social-network-cell" style=3D"border-collapse:collapse; =
mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15px=
; color:#444444; word-break:break-word">
        <table role=3D"presentation" align=3D"center" style=3D"border-spaci=
ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-=
rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc=
ial_module_single" width=3D"auto">
          <tbody>
            <tr align=3D"center">
              <td class=3D"display_block_on_small_screens" style=3D"border-=
collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se=
rif; font-size:15px; color:#444444; word-break:break-word; padding:8px 5px;=
 line-height:1; vertical-align:middle" valign=3D"middle">
                <a href=3D"https://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/=
cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNllF3qn9gW7Y8-PT6lZ3nSW3Wz99=
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W3dgB8y83HbQtW280B6V3XHF8Xf3BRGmF04" style=3D"color:#00a4bd; mso-line-heigh=
t-rule:exactly; text-decoration:none !important" data-hs-link-id=3D"0" targ=
et=3D"_blank">
                    <img src=3D"https://hs-5753891.f.hubspotemail.net/hs/hs=
static/TemplateAssets/static-1.262/img/hs_default_template_images/modules/F=
ollow+Me+-+Email/linkedin_original_white.png" alt=3D"LinkedIn" height=3D"30=
" style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicub=
ic; border:none; width:auto!important; height:30px!important; vertical-alig=
n:middle" valign=3D"middle" width=3D"auto">
                </a>
              </td>
            </tr>
          </tbody>
        </table>
      </td><td class=3D"social-network-cell" style=3D"border-collapse:colla=
pse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size=
:15px; color:#444444; word-break:break-word">
        <table role=3D"presentation" align=3D"center" style=3D"border-spaci=
ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-=
rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc=
ial_module_single" width=3D"auto">
          <tbody>
            <tr align=3D"center">
              <td class=3D"display_block_on_small_screens" style=3D"border-=
collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se=
rif; font-size:15px; color:#444444; word-break:break-word; padding:8px 5px;=
 line-height:1; vertical-align:middle" valign=3D"middle">
                <a href=3D"https://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/=
cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNllF3qn9gW7Y8-PT6lZ3nKW4R2jF=
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m3D98YdZvWW5rxn4D86mjqPW1RwT0s2d9FhKVwvz3N2B-Sn3W6XD3h81n0YxmW4J_ZCg6-pwQjN=
1X5HWs7PJJPW8T0WNt36wmVlW71pVTf5jBnRYW1KnCqW1BM5d7W9kQrQs36Hp4dW5cVFF24-L-Q=
wW2Qspyl5Ydx3dW5QBN9g5CSrm2f7Ttf0n04" style=3D"color:#00a4bd; mso-line-heig=
ht-rule:exactly; text-decoration:none !important" data-hs-link-id=3D"0" tar=
get=3D"_blank">
                    <img src=3D"https://hs-5753891.f.hubspotemail.net/hs/hs=
static/TemplateAssets/static-1.262/img/hs_default_template_images/modules/F=
ollow+Me+-+Email/facebook_original_white.png" alt=3D"Facebook" height=3D"30=
" style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicub=
ic; border:none; width:auto!important; height:30px!important; vertical-alig=
n:middle" valign=3D"middle" width=3D"auto">
                </a>
              </td>
            </tr>
          </tbody>
        </table>
      </td><td class=3D"social-network-cell" style=3D"border-collapse:colla=
pse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size=
:15px; color:#444444; word-break:break-word">
        <table role=3D"presentation" align=3D"center" style=3D"border-spaci=
ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-=
rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc=
ial_module_single" width=3D"auto">
          <tbody>
            <tr align=3D"center">
              <td class=3D"display_block_on_small_screens" style=3D"border-=
collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se=
rif; font-size:15px; color:#444444; word-break:break-word; padding:8px 5px;=
 line-height:1; vertical-align:middle" valign=3D"middle">
                <a href=3D"https://cHycy04.na1.hubspotlinks.com/Ctc/I5+113/=
cHycy04/VVKZ-B5g7TCVVFFBHz6T2lWkW4HyYrL5fr9zBMkNllF3qn9gW7Y8-PT6lZ3mJW7p4Sl=
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X5dyN7kGfXRW4l3_D_3zn2Mnf1w3tfK04" style=3D"color:#00a4bd; mso-line-height-=
rule:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target=
=3D"_blank">
                    <img src=3D"https://hs-5753891.f.hubspotemail.net/hs/hs=
static/TemplateAssets/static-1.262/img/hs_default_template_images/modules/F=
ollow+Me+-+Email/twitter_original_white.png" alt=3D"X" height=3D"30" style=
=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; bor=
der:none; width:auto!important; height:30px!important; vertical-align:middl=
e" valign=3D"middle" width=3D"auto">
                </a>
              </td>
            </tr>
          </tbody>
        </table>
      </td>
    </tr>
  </tbody>
</table>
</div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
 =20
 =20
  <div id=3D"section_17097269430153" class=3D"hse-section hse-section-last"=
 style=3D"padding-left:10px; padding-right:10px">
   =20
   =20
    <!--[if !((mso)|(IE))]><!-- -->
      <div class=3D"hse-column-container hse-border-bottom hse-border" styl=
e=3D"min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto;=
 border-collapse:collapse; border-spacing:0; border-left:1px solid #cccccc;=
 border-right:1px solid #cccccc; box-sizing:border-box; border-bottom:1px s=
olid #cccccc; background-color:#ffffff; padding-bottom:10px; padding-top:10=
px" bgcolor=3D"#ffffff">
    <!--<![endif]-->
   =20
    <!--[if (mso)|(IE)]>
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<div id=3D"column-1709726943015-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17097269430152" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table role=3D"presentation" class=3D"hse-f=
ooter hse-secondary" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-spacing:0 !important; border-collapse:collapse; mso-table-lspa=
ce:0pt; mso-table-rspace:0pt; font-family:Arial, sans-serif; font-size:12px=
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; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:15=
px; color:#444444; word-break:break-word; text-align:center; margin-bottom:=
0; line-height:135%; padding:10px 20px">
          <p style=3D"mso-line-height-rule:exactly; font-size:12px; line-he=
ight:125%">iGlobal Forum, 6 East 43rd Street, 19th Floor, New York,NY,10017=
,United States of America,</p>
<p style=3D"mso-line-height-rule:exactly; font-size:12px; line-height:125%"=
><span style=3D"color: #e69138;"><a href=3D"https://hs-5753891.s.hubspotema=
il.net/hs/preferences-center/en/page?data=3DW2nXS-N30h-BnW3DVj_W1Nf1BvW3BZH=
Xs3R3CZ6W3NWfP_3NRsW8W1QhpHZ3dh8lKW3VHh-N3-1Zf9W1Zm6BP3M6XxfW4r9BjB2p6j24W4=
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PW47wn4V3bytD5W36gzZ24t5-zGW2-JV783h-BbyW41rwJz3T6l4bW2vQPq43bfKMYW1S9gN94k=
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yw8K3jl8c8W41PGb12HmTjTW1VcH0k4fG7PwW3859Hy2ThZRnW3Fbpmh3LPY-ZW2YrxRr2-LYPQ=
W3P5vK92YM9gzW2r90Qs3-1zhlW3gyCmX1QvdmtW30LJL24fjptbW2nRSqn1XcmXbW3SMmm_4fL=
gZmW365MMM1LCrGNW3_DdxZ32sZ46W1Qw3tN3jpqklf4pJbgt04&amp;utm_campaign=3DVCS1=
%20-%20Value%20Creation%20Summit&amp;utm_source=3Dhs_email&amp;utm_medium=
=3Demail&amp;utm_content=3D308435843&amp;_hsenc=3Dp2ANqtz-_V_45diqRJokwqWAE=
tuAjkRAi7bfHnFmW6ogGpomjVEmz_oh1TZF7l3wUs1TjnTCiS5uYk9m6xhwyFNqJkz0dwGmAsMA=
&amp;_hsmi=3D308435843" style=3D"mso-line-height-rule:exactly; color:#e6913=
8" rel=3D"noopener" data-unsubscribe=3D"true" data-hs-link-id=3D"0" target=
=3D"_blank">Unsubscribe/Manage Preferences</a></span></p>
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  </div>
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        </tr>
      </tbody></table>
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 =20
<img src=3D"https://cHycy04.na1.hubspotlinks.com/Cto/I5+113/cHycy04/VVKZ-B5=
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ding-left:0!important"></body></html>
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