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Date: Mon, 06 May 2024 16:51:09 +0000 (UTC)
From: Ryan Allis <saasrise@mail.beehiiv.com>
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Subject: The 2024 SaaS Metrics Platform Rankings Report
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View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/b7227c3d-7148-4=
1ce-b8bd-6c9bff16fc73/rankings3-01.png?t=3D1715010248)
Follow image link: (https://saasrise.com/)
Caption:=20

Hi Andrew =E2=80=94

Today we have the **2024 SaaS Metrics Platform Rankings Report** fresh off =
the presses.=20

We compare and rank ChartMogul, Baremetrics, Profitwell, SaaSGrid, and Foun=
derpath to find the best subscription analytics platform =E2=80=94 so you c=
an easily and visually understand how your business is actually performing.

Who will win our coveted 2024 award for best SaaS metrics platform? See bel=
ow for the answer.

And if you=E2=80=99re not yet a SaasRise member, [apply to join us here](ht=
tps://saasrise.com/) for more killer data-driven content like this. We welc=
ome all SaaS founders and CEOs with $1M-$250M in ARR to join our private Sa=
aS growth mastermind community.

Apply to Join SaasRise Here (https://www.saasrise.com)

Now, let=E2=80=99s jump right in to the report below (also [available as a =
Google Doc here](https://docs.google.com/document/d/1GuKLR1TIOf35nJLRhXSv85=
0265hCYm_-qqDQM7lCoA4/edit))!

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/61c85c09-5283-4=
640-b1dc-967997e45ffe/report2-01.png?t=3D1715010826)
Follow image link: (https://www.saasrise.com)
Caption:=20

# **The Top SaaS Metrics Platforms: 2024 Rankings**
_By Ryan Allis, CEO & Founder of SaasRise_

=E2=80=9C**About the Author: **Ryan Allis was previously the CEO/co-founder=
 of iContact and grew the firm from startup to $50M ARR, 70,000 customers, =
and 250 employees =E2=80=93 leading to a $169M exit to Vocus. Today, he=E2=
=80=99s the CEO of [SaasRise](https://saasrise.com/), the #1 growth masterm=
ind community for SaaS CEOs and Founders with $1M to $250M in ARR. If you q=
ualify, apply to join us [here](https://saasrise.com/) and [review our memb=
er information deck here](https://docs.google.com/presentation/d/1MAD30lIg7=
9Hjsx483CXZ_NeMlwUMwqKkiDNt_LRZUG0/edit#slide=3Did.g2baa09bd22e_0_3).=E2=80=
=9C =E2=80=94=20

For this report, I connected the [SaasRise](https://www.saasrise.com/) Stri=
pe account with the below five leading SaaS metrics platforms. I wanted to =
see which one would be best to help me best understand our recurring revenu=
e subscription business.=20

1. [ChartMogul](https://chartmogul.com/) (14 day free trial, free up to 10k=
 MRR then ~$200/mo)=C2=A0

2. [BareMetrics](http://baremetrics) (14 day free trial, free up to 30K MRR=
 then ~$200/mo)

3. [Profitwell](https://www2.profitwell.com/) (free)

4. [SaasGrid](https://www.saasgrid.com/) (free)

5. [Founderpath](https://founderpath.com/partners/saasrise) (free, also pro=
vides [revenue-based financing loans](https://founderpath.com/partners/saas=
rise))

If you have a recurring revenue business, you can integrate Stripe, Recurly=
, ChargeBee, or any other major billing platform (or your own CSV file) wit=
h these tools and have beautiful visualizations on your data within a few h=
ours.=C2=A0

These tools will show you key business metrics, including MRR, ARR, Churn, =
ARPA, Lifetime Value, and Quick Ratio. Some will even integrate with your Q=
uickbooks or Xero and display CAC, LTV:CAC Ratio, CAC Payback Months, and m=
ore.

We=E2=80=99re using our own actual current metrics for the sake of everyone=
=E2=80=99s learning in the report.=20

Back in 2003/2004 when I was starting iContact we were part of the early gr=
oup of SaaS companies and investors that were defining and creating these S=
aaS metrics =E2=80=94 so it=E2=80=99s fun to be writing about them 20 years=
 later.

Here are my rankings for the platforms on their visualizations of each of t=
he major SaaS Metrics:

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/3dc5b637-7d69-4=
be5-8bc1-94af8ba563f6/Screenshot_2024-05-06_at_10.58.15_AM.png?t=3D17150111=
00)
Caption: Our Rankings of the Top 5 SaaS Metrics Platforms for 2024

View image: (https://lh7-us.googleusercontent.com/yMFW_kXuhPJ-3a2Fp8HptSV7x=
c0oz9KppcJk6f8GsYsYTosONGFDnD_Sf9J_ZQo2-Km4Vuatq08gnVrQjX2s-sbyANVR54IkhB49=
zasmJyJ-I9WPb-YMSOAJsCN_n1XS_m4LVCCQ7i8fLMcd3FFtG-M)
Caption:=20

## **SaaS Metrics Definitions**

For this article, knowing these SaaS Metrics definitions will be helpful:

* MRR - Monthly Recurring Revenue

* ARPA - Average Revenue Per Account per month

* ACV - Average Annual Contract Value

* Account Churn - The % of customers who cancel monthly

* Lifespan - Number of forecasted months of average customer life (1/accoun=
t churn)

* Lifetime Value - Estimated lifetime revenue for a customer (1/account chu=
rn)*ARPA

* Quick Ratio - New customers / lost customers for a month

* Trial Conversion - % of trials from a month who eventually convert into p=
aying customers

* CAC - Customer Acquisition Cost (goal should be around 1/6th of LTV)

* CAC Payback Months - # of Months of Revenue to Recoup Sales & Marketing C=
osts (Target 6-12)

* LTV:CAC Ratio - Lifetime Value divided by Customer Acquisition Cost (Targ=
et 6:1)

For SaasRise (we we started 7 months back as a growth mastermind community =
for SaaS CEOs and Founders with $1M-$250M in ARR and so far have 200 member=
s), our current metrics are approximately:

* MRR - $29k

* ARPA - $206

* ACV - $2472

* Monthly Account Churn - 10%

* Lifespan - 10 Months

* Lifetime Value - $2060=C2=A0

* Quick Ratio - 4.6

* Trial Conversion - 84% (very high due to credit card required trial)

* CAC - $300 (from Meta, Google and LI ads using lookalike lists, retargeti=
ng, and custom audience matching)

* CAC Payback Months - 1.5 months

* LTV:CAC Ratio - 6.9

Overall, our quick ratio is great as we=E2=80=99re growing memberships very=
 quickly right now (by around 25% per month). However our churn is too high=
 =E2=80=93 which we are working to reduce through adding additional value (=
like a recently added active Slack channel to support each other and specia=
lized weekly mastermind groups for Enterprise-focused companies.=C2=A0

We are also working on increasing LTV by increasing ARPA by offering upsell=
s like our new [platinum membership](https://my.saasrise.com/checkout/plati=
num) for those who want more group coaching from me to accelerate their gro=
wth path. We will also later this year start selling a $5k recorded course =
on B2B SaaS growth to further increase LTV. Upsells of additional education=
 or community that help make your customers more successful are a great ide=
a!

_Want to learn more about SaasRise? You can view our _[membership overview =
deck here](https://docs.google.com/presentation/d/1MAD30lIg79Hjsx483CXZ_NeM=
lwUMwqKkiDNt_LRZUG0/edit)_._

Now, it=E2=80=99s time to look at ChartMogul, BareMetrics, ProfitWell, Saas=
Grid, and Founderpath. Below is my in-depth review of each SaaS Metrics pla=
tform, organized by each key feature.=C2=A0

_(Side note: I shared these findings early with 5th place finisher _[Founde=
rpath](https://founderpath.com/partners/saasrise)_ and they are excited to =
improve their metrics tools in the coming months as they continue to expand=
 their revenue-based financing offers where they offer 2-3 year loans of up=
 to 50% of ARR as a non-dilutive alternative to venture capital. They are o=
ne of our partners and have provided revenue-based non-dilutive capital to =
us and some of our members.)_

## **Key Metric #1: Monthly Recurring Revenue**

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/fc3a6156-9d0b-4=
193-98a3-26493369cd54/Screenshot_2024-05-06_at_11.13.49_AM.png?t=3D17150121=
14)
Caption:=20

Here=E2=80=99s what the MRR build by month looks like on each of the platfo=
rms.=C2=A0

Founderpath, SaasGrid, and Profitwell all properly do MRR graphs, while Cha=
rtMogul and Baremetrics don=E2=80=99t.=C2=A0

We started [SaasRise](http://www.saasrise.com) seven months ago and we just=
 passed $29k in MRR from our community memberships=E2=80=A6 not bad for boo=
tstrapping. This also doesn=E2=80=99t include our 1:1 CEO coaching, growth =
consulting, exit consulting, or digital ads management revenue (other servi=
ces we provide).

Let=E2=80=99s see our actual MRR build bar graph on each of the five metric=
s tools on screenshots taken toward the end of April 2024. Let=E2=80=99s lo=
ok at the visualizations=E2=80=A6

**ChartMogul MRR Graph**
While ChartMogul does show MRR by month, it does not show the various movem=
ents of that MRR in the same graph (like SaaSGrid, ProfitWell, and Founderp=
ath do well below). This makes it hard to actually see what=E2=80=99s causi=
ng the increases or decreases in MRR each month.=C2=A0

View image: (https://lh7-us.googleusercontent.com/ykFUyYoF3Ot2WC2VcYuzOVNcE=
ejyTwAuBZ1xNWuuJ3EVbOjcD65uh9zxc3g_24yOUntBOEzR-nZNgykjc8irMZr3X_KX7OUstW-z=
nWuGDzDJTZoJCOKHgUCWEo_GDOdiY5K1FgfsyAjDnFIqKLtB5lY)
Caption:=20

ChartMogul shows a different graph on a different page to show the causes o=
f the MRR movements, which makes it rather difficult to understand at a gla=
nce. ChartMogul lost five points for this shortcoming in our rankings this =
year.

View image: (https://lh7-us.googleusercontent.com/tHzyzi4RIAfzc93nsMHLME_sO=
SOcYzXd-6RS59so-cP45ArfJkyn7lb_ZC6_ubSDbRYZswEIHdFrwKKIWc7pk4LooPLzGj4RXGCb=
wZxeDbWFwjDny9EMEadEXHrmlwnofoWfalOjvNvI1BnUJ8ndSuU)
Caption:=20

**BareMetrics MRR Graph**
The MRR Build graph on Baremetrics is sub-optimal as it also doesn=E2=80=99=
t show each category (new, expansion, contraction, churn, net change) visua=
lly in bar graph format =E2=80=93 that needs to change that to the standard=
ized view shown on the other platforms. Baremetrics lost five points for th=
is shortcoming in our rankings this year.=C2=A0

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/88a9a755-04ff-4=
391-87e1-b2bd0882b586/Screenshot_2024-05-06_at_11.42.30_AM.png?t=3D17150137=
65)
Caption:=20

SaaSGrid, Founderpath, and Profitwell all do MRR build graphs way better, a=
nd all earned 10/10 in this category.

**ProfitWell MRR Graph**
ProfitWell did their MRR build graph the right way, showing existing MRR pl=
us reactivations plus upgrades minus downgrades minus churn =E2=80=93 which=
 each category in a different color. Note the MRR is a bit lower as I took =
the screenshot about 10 days ago.

View image: (https://lh7-us.googleusercontent.com/nvvevzRgLOeQwO8O7LguuiuVx=
WbAyqYixyHZL6ys91EeV7P_MuNITZ1RFSwz5MnF3lj7EXP3wmDbFFugAAy3GrCHpzLktUUZVvuL=
YvHMwvu5bPFk9X9AOuR3lhOrgou-L3rcjOgECbpM7ERH5G0ePU8)
Caption:=20

**SaasGrid MRR Graph**
SaasGrid also did their MRR graph the right way. The MRR is a bit lower tha=
n the above platforms as I wrote this article over the course of the last 1=
0 days and pulled graphs on different days for each platform.

View image: (https://lh7-us.googleusercontent.com/GPb2bcbB-eiQ8A5wxgFSn5se-=
dBSEqGOD_18z_UTcBKa8xCpDEHHnNpG4QC3hfK8Z7vJQeNJKn6UApKotxK1q61sa0-atGkkXvLh=
QTL-tr_VZEsbXgl8dp20QV0kcODQuQ7Ehoh8x6-pypkbDmlbGKc)
Caption:=20

**Founderpath MRR Graph**
Founderpath also did their MRR build graph the right way.=C2=A0

View image: (https://lh7-us.googleusercontent.com/85qLjM4bAPyEWgDiXXE5TYPKL=
G0IT3jQW144Bor6iApRsB8M4MAtcvkVG_o8jcXg9jkJmafyokmJCosWd6Km81Tn-Qpdkj8ih4XU=
31dbEo2cE_hqi1Iel5OXcImvZnpfroEBjNRWYbBqGE1kBs4dNMc)
Caption:=20

## _**Key Metric #2: Account Churn**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/49f921a0-fdad-4=
a9d-acc9-b698ba1a1784/Screenshot_2024-05-06_at_11.14.00_AM.png?t=3D17150121=
48)
Caption:=20

Now let=E2=80=99s look at the churn calculation on each of the five metrics=
 platforms. ChartMogul, ProfitWell, BareMetrics, and Founderpath do it well=
, while SaasGrid does not.

**ChartMogul Account Churn**
ChartMogul accurately shows my churn is 12.63% for April 2024 and has avera=
ged **7.90%** over the last 3 months, implying a lifespan of **12.6 months*=
* and a lifetime value of** $2469**.

View image: (https://lh7-us.googleusercontent.com/aB3ZKm5guOaxK_46gpXpRc19S=
nq3zxqm7OpgT5QMSkZa4GTsq7EDBEj_9Sz1disCgchp66QoBdOYqxGdfiTQpbPjwdUekreQH-aE=
kBylv_wLWBPAd4I3DB6Y9NSOcvgb1SvbeSaYIWwqks4bY26dU4I)
Caption:=20

**Baremetrics Account Churn**

Baremetrics does a good job of showing churn rates by month. Their 3 month =
churn average is 9.43%, implying an average lifespan of 10.6 months (1/.094=
3).

View image: (https://lh7-us.googleusercontent.com/X0sHyjRP_lXnA_WmyDQQVSsXa=
hDBq3gWs9u6vIgRJoAO8OvqaQ2qFH8N1M9kNIXSl88KgB2vLPmJfxX6xVY3ex28UUABP0nhoEpn=
K4UU0HknANWgSEBDvHNNl-JMeAipaFdXlpgCWY8H9n_D5oz79xY)
Caption:=20

**ProfitWell Account Churn**
ProfitWell says 3 month monthly churn average is 10%, implying 10 months of=
 life (1/churn) for an average SaasRise Member.

View image: (https://lh7-us.googleusercontent.com/JdHgZHO5ZXqmh0BhnzmMxWZ2w=
JZ96lIpW5jzzSnopbW2mImBhcc25nfDgLiSxnjOTM0tt_HVD_E5l4NvzRPqzvP8RA2VaL0aaxcr=
qxbip-VrZoaQwgYpUQ7Ny6YvPeNSN6RZpFae13lLHbOwVNsqoY4)
Caption:=20

**Founderpath Account Churn**
Founderpath has recently added the ability to see account churn over the la=
st 1 month, 3 months, and 12 months (they call it =E2=80=9Clogo churn=E2=80=
=9D). They are still working on improving some of their data visualizations=
 and UI/UX (I=E2=80=99m helping them a bit with it).=C2=A0

View image: (https://lh7-us.googleusercontent.com/53O2sw_KecnTAxg9VDG4xU7p3=
ozHwKJU4RbdlUS-9E1pJv3eHjjQMfWXtWwIk7ARxlP6QeRBpk5OuMdy_XmFiBJC4jvfWmJZ9FiQ=
XJExYfIyPzwjxBuD-LPH0txs3CGJopOc4W4NJApXha6f5hKN3mY)
Caption:=20

**Not So Good at Account Churn=E2=80=A6 SaaSGrid**
SaaSGrid doesn=E2=80=99t show monthly account churn. They show revenue rete=
ntion per month, but to properly calculate LTV you need to know monthly acc=
ount churn (the formula for LTV is 1/churn*ARPA). This is a weakness in the=
 SaaSGrid metrics platform.

## _**Key Metric #3: ARPA**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c257ea59-9097-4=
d86-a18b-92287a48508d/Screenshot_2024-05-06_at_11.14.06_AM.png?t=3D17150121=
76)
Caption:=20

ARPA (also sometimes known as ARPU) is average revenue per account per mont=
h. I like to call it ARPA as I want to know revenue per customer account no=
t revenue per user (as some customers will have many users).=C2=A0

ACV is average annual contract value (ARPAx12). SMB SaaS provides usually t=
alk about ARPA while enterprise firms with annual contracts required usuall=
y talk about ACV.

**BareMetrics ARPA**
Baremetrics does it well=E2=80=A6

View image: (https://lh7-us.googleusercontent.com/_ITmxV73mOxPOOU___kUPMS7z=
VWSV1Ho1lGdXloWEbixFoMWlhHRqarrFnBOVb1NFFvj2aZHF0GYnnUsxb0lYzqJonywNHWqGG6P=
8aimO0zkbAI1-QpXu6ncIBMHU7FZ0aYZaiVVUAapQlxv3I5YUs8)
Caption:=20

**ChartMogul ARPA**
ChartMogul also does APRA right (and they even call it the right thing!)

View image: (https://lh7-us.googleusercontent.com/zmkpWuXVK6ngSdLqrbH6VnPmy=
sijAdAwst3jrUGCuAogx5A9IGEXzGt3zix-_GnJaW5p-e2T1uhToyHWCSJITOEHbEW6ftSiRH6Q=
vGMXorsEi-zi0UyccxlfZGnp7F6zf_baPOcGGV1ydHIgZ9OWq80)
Caption:=20

**ProfitWell ARPA**
ProfitWell puts ARPA under the =E2=80=9CUnit Economics=E2=80=9D tab and tri=
es to graph it on the same graph as LTV and MRR, leading to a very confusin=
g chart to read even for a SaaS metrics expert. Try to make heads and tails=
 of the below line graph.

View image: (https://lh7-us.googleusercontent.com/0wFZfjAFozrsIKLRL7O-rGf9e=
xMvPnsBZTkpCJ6TEgc1hN6NFvykuKHwm1sQPLb-XnE_x7WwtO975HrrrROZ2msDy7DA_zpW-8M5=
di-43S9Wf7al29CqpeH7lv_AXGu1m_wNKtEEYFNbivbIO51-pT0)
Caption:=20

**SaasGrid ARPA**
SaasGrid shows ACV but doesn=E2=80=99t show ARPA. ARPA is needed in order t=
o calculate LTV (unless you=E2=80=99re using annual account churn numbers).=
 They should also show ARPA, which would be easy as that=E2=80=99s just ACV=
 / 12.

View image: (https://lh7-us.googleusercontent.com/5oNqwTgq1JN-am94sgsM4JvQr=
88Rf6_8lKnpdkUlxt76TjT9QUwC03i0ydq6pC5GW5GClDCsydf_U25FJ15XY2BBsCJ4FZDZW9uh=
3I-YxCjjfKmZyaNObQ2z8aPHhNABtLlF-fAvVJBzDcrQsBspnEQ)
Caption:=20

**Founderpath ARPA**
Founderpath shows ARPA on just one summary graph. When I click =E2=80=9CVie=
w More=E2=80=9D it doesn=E2=80=99t show me ARPA but instead it shows me a l=
ist of all my customers, which isn=E2=80=99t too helpful. The ARPA here is =
higher ($835 vs. $206) in this visualization because I manually added to Fo=
underpath via spreadsheet all the monthly revenue from three additional 1:1=
 consulting clients in addition to our 170+ paying SaasRise monthly members=
.

View image: (https://lh7-us.googleusercontent.com/2oUadSFQnr9xuraWXvRpvIXA0=
lcr3-K59jkC_5RixFiPCl18RBrJryVqoFtWd-QD7wQfYoeyCIHgX0gJb1-vqDY-D8QViHdaRyho=
9f1KNDuW9kVqXd91Pc_2YJSdRA5JkWXYqYl6SBrFn7b1YIzLqsk)
Caption:=20

## _**Key Metric #4: Lifetime Value**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/90f404b0-8fd5-4=
1c3-995d-2b202f8e916c/Screenshot_2024-05-06_at_11.14.12_AM.png?t=3D17150127=
78)
Caption:=20

You need to be able to estimate the lifetime value of a customer so you kno=
w how much you can spend in upfront Sales & Marketing costs to acquire the =
customer. Usually you=E2=80=99ll want to target spending around 1/6th of yo=
ur LTV in customer acquisition costs (or up to 1/3rd if you=E2=80=99re vent=
ure backed and want to grow as fast as possible and aren=E2=80=99t concerne=
d about profitability in the short term).

The formula for lifetime value is (1/account churn)*ARPA. This is the total=
 amount of revenue that is expected to come from your average customer over=
 their expected lifetime.=C2=A0

Each platform will calculate the monthly churn average they use to estimate=
 LTV over slightly different time periods =E2=86=92 sometimes 1 month, some=
times 3 months, sometimes 6 months. So that is why the numbers below vary.

_(Side note: some people use gross margin instead of revenue for LTV but I =
don=E2=80=99t. I call that Lifetime Margin)._

**ChartMogul LTV**
ChartMogul uses a 6 month average churn rate to estimate our LTV at $2713 a=
s you can see below.=C2=A0

View image: (https://lh7-us.googleusercontent.com/-IbFzfgRy_M6IM6i2EGjbUqyU=
p7mvr98SuPhx_a8S63QJ_rOflF-LyQzajbtOAkp3DQLbUhRoYCtBbBGx4uUimxKPlitHjGkRO_X=
clS_tEnqJ_bG27iqyZsXVEdySQg6Jey_S-0qqILaRegGBa49R_U)
Caption:=20

**Baremetrics LTV**
Let=E2=80=99s start with Baremetrics. Baremetrics says we=E2=80=99ve got a =
LTV of $1605 based on our ARPA of $197 and April 2024 churn of 12.9%.=C2=A0

View image: (https://lh7-us.googleusercontent.com/gWqPoHMwGnyNtqDs2cFXLG6Yb=
1DS2m6vj_Yk4x5GsavTVg5-OfGaDEaUiA5WA8_c1uAkqxsieTMyF8mb-E5HuPJ96NoDNjOBVqr8=
19dk6KcAf1CeiSMqdlcStXAFEHhL38WNTIN7HJVnFuBxCbtIdlI)
Caption:=20

**ProfitWell LTV**
ProfitWell sort of buries the Lifetime Value under the Unit Economics secti=
on (had to look hard to find it) and then shows it on a graph with 3 differ=
ent Y axes (yikes!)...

View image: (https://lh7-us.googleusercontent.com/oQnnFh_pTuqZGdsytmy9MmaY5=
qM6TjIOU7VLWBuEfJBzIe1Rak_CSvsAlyWsmGd0XoiQnxVUCZnKTh35goXYGtVBDtAjrQarUhXj=
pwHQFGIJUgIgoSsyu3g6hPX8N8lIrUV5RJ6Xm2CMgjgDinlSCXs)
Caption:=20

Please, ProfitWell, for the love of the **Chart Crime Gods **don=E2=80=99t =
ever again try to display LTV, ARPU, Customers, and MRR on the same chart. =
=F0=9F=A4=AF

Thankfully, Profitwell also has a handy chart underneath the graph that mak=
es things clearer.

View image: (https://lh7-us.googleusercontent.com/oQnnFh_pTuqZGdsytmy9MmaY5=
qM6TjIOU7VLWBuEfJBzIe1Rak_CSvsAlyWsmGd0XoiQnxVUCZnKTh35goXYGtVBDtAjrQarUhXj=
pwHQFGIJUgIgoSsyu3g6hPX8N8lIrUV5RJ6Xm2CMgjgDinlSCXs)
Caption:=20

**Founderpath LTV**
Founderpath does not yet properly estimate lifetime value, instead using a =
visually confusing historical-only lookback by cohort (for conservative und=
erwriting purposes), which provides little insight into what a customer is =
actually worth and what you can afford to spend to get a customer. Trying t=
o make heads and tails of the below LTV graphs from Founderpath left me scr=
atching my head. Thankfully they=E2=80=99ve promised to add in a =E2=80=9CF=
orecasted LTV=E2=80=9D section to their next update that I hear is coming s=
oon!

View image: (https://lh7-us.googleusercontent.com/2x1t49Am6RKORm5NsWKRdrHPw=
woIauMP8bzK6SED84Kb8euI4oFQyDoiT_GCGflGXQ_JvtYzdyC2crPCbk_0J8rq-gJBCv7MRjmz=
04o0bcHQxnGkHAiJ3KagVSd5t6LKX1qk3JPEyBVt6VbLR0jvwAg)
Caption:=20

For LTV, Founderpath needs to simply copy Baremetrics or ChartMogul.

As I was explaining to Founderpath founder/CEO Nathan Latka (a friend of mi=
ne for 15 years) this week=E2=80=A6 the estimated LTV is essential to show =
in a SaaS metrics platform. The whole essence of my CAC based scaling metho=
d (that I call the SaaS Growth System).

1. Estimate LTV (1/monthly account churn)*ARPA

2. Multiply LTV by 1/6th

3. Target that as your max S&M CAC (or use 6-12 month payback period)

4. Turn on ads across all channels (and outbound if ACV > $10k)

5. Calculate CPL and CPA by channel

6. Take [Founderpath loan](https://founderpath.com/partners/saasrise) if un=
it economics profitable

7. Scale up working channels=C2=A0

8. Profit (increased revenue growth plus higher multiple exit).

Once you know your LTV, you=E2=80=99re off to the races and can begin testi=
ng paid search, retargeting, custom audience matching, and lookalike audien=
ce ads across Google, Meta, LinkedIn, Bing, Adroll, affiliate networks, and=
 the review sites =E2=80=93 and ramping up outbound if your ACV > $10k. Get=
 one or two of those channels to be CAC-Profitable (1/6th of LTV or better)=
 and you=E2=80=99re off to the races with scaling up revenue in a big way a=
nd you can scale up like we did at iContact to $50M ARR.

**SaasGrid LTV**
SaasGrid also does not properly estimate lifetime value, instead using a hi=
storical-only approach that provides little actual value until many many ye=
ars have passed. They would be well-served by adding the standard subscript=
ion revenue LTV estimation calculation, which is ((1/churn) * ARPA)) shown =
by month. While it=E2=80=99s nice to ALSO see the historical vintages this =
should not replace an actual LTV estimation.

View image: (https://lh7-us.googleusercontent.com/vKmR61KEZDeO-z7nIJgtkPQGI=
-2Wos3e6iqnw2jLb3ZUXy9-i8Gptg0hDfWu919lsjFueK_bxMv4mwewJs0ecurfTU2msV-T-ca-=
mmylCQK5JaWRl39DrvtDkuMUmIm6pPm3oKcRW_e96WnSKLGkz4U)
Caption:=20

## _**Key Metrics #5 - Trial Conversion**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9f7ae24a-817f-4=
090-9b5c-524136f96037/Screenshot_2024-05-06_at_11.14.21_AM.png?t=3D17150128=
91)
Caption:=20

Trial conversion is the percentage of trials from a particular month who ev=
entually convert. Some platforms calculate it incorrectly (not taking into =
account the time it takes for the trials to convert), others do it right.

**ChartMogul Trial Conversion**
ChartMogul does trial conversion reporting the right way=E2=80=A6

View image: (https://lh7-us.googleusercontent.com/NtmqSm1ONgqDyVpM3_nAylgwO=
k7UCiH9CxWekqNcUaaHqYlylKrMSQeVEqf41HrF92tNrh1l99GeOb7noPmTDhMG84tJulse924u=
5ngZKb4nyFJTMXZALO5Jr6UEyS0SLzCJ2rklCpqNpLVToRvJHyM)
Caption:=20

View image: (https://lh7-us.googleusercontent.com/w2kUROEeinvEUPQ_zlGpN_Od1=
Ud2w46lhazEm0dPD8Wejsc9HyvHfY0tb76Ceb_RncHpuEA8w-2dnty14MQ5YCO27JjRsFYxopjN=
-VKTS54w1gBvviz-Clg51B8OzqklM-KcbBR9L6lltB9QQJYU0Ow)
Caption:=20

**SaasGrid Trial Conversion**
SaasGrid also calculates trial conversion properly (showing 84.9% conversio=
n for March 2024). They attribute paid conversions to the month the trial s=
tarted, creating accurate calculations.=C2=A0 While this does mean that I w=
on=E2=80=99t have fully accurate numbers for the prior month until the 14th=
 of the next month (when the prior month cohort of trials has fully convert=
ed due to my 14 day free trial) =E2=80=93 that=E2=80=99s okay with me.

View image: (https://lh7-us.googleusercontent.com/zbf0Q5DcX4Y50t1vqTO5F-A1Y=
M2E9HlzwAwyecAyF6DoPPDGqLI-GmxB0gad7YxjtqHSkxBepPe2Rb25XyHRb2blavx9CLyE6t1n=
ENkU6C87rwASQVGjbQKR7PJxkwN5IGdpQvVMqisLRrvDoM4xnKg)
Caption:=20

**BareMetrics Trial Conversion**
BareMetrics calculates trial conversion incorrectly, which allows for silly=
 or way off conversion rates like 165% (see Nov 2023) or 50% (see April 202=
4). The actual conversion rate of the trials who started their trial in Nov=
ember 2023 was 80%. It also incorrectly includes trials that are still with=
in their 14 day trial period in the total conversion rate in the top left, =
which causes the figure to be substantially understated for growing compani=
es.=C2=A0

View image: (https://lh7-us.googleusercontent.com/wLKXnr22CV8liIuDJKAWGUacy=
DmC8vNQuKWM0K0vdySwzcSGT9ij_M-Hq53eyGavogMUTL406CORu_Aryz0lDNlD78hImHwRv5Ec=
k9fCnzuL2zOjVww3a9vKvYRxIbBH9HvssZuXs38IzlhUKXE4lVc)
Caption:=20

**ProfitWell Trial Conversion**
ProfitWell=E2=80=99s calculation of trial conversion is also incorrect. The=
y show that 53.7% of our trials converted in March 2024 when in fact 62 con=
verted into paying customers of the 73 trials who started in March 2024 (84=
.9%). They have the same math problem as BareMetrics.=20

View image: (https://lh7-us.googleusercontent.com/hPWSB9UI2FtFbx8XXLyJVWLUi=
zNiuaoxfZ1qVPEoznVYOxLRRi-_D_uDkPsdg0c6zEGBANd7YkeMd2aKo8Npq2qrWzHf4gpbQ9sQ=
olkNoqsa8EthcFM5c2u7f_3-qAIEGc1YrCsyDgH6qBqrcSIWiTM)
Caption:=20

**Founderpath Trial Conversion**
Founderpath sadly does not show trial conversion % at all. Should be an eas=
y win for their team to add soon.

## _**Key Metric #6 - Quick Ratio**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/aed9b616-6c91-4=
e0c-95f1-866df14e7e0b/Screenshot_2024-05-06_at_11.14.27_AM.png?t=3D17150129=
78)
Caption:=20

The quick ratio is new customers added in a time period divided by the numb=
er of lost customers. To grow, you need a ratio above 1.0.

The best venture-backed businesses consistently maintain a quick ratio abov=
e 3 (they are adding 3x as many customers monthly as they are losing). This=
 is pretty easy to do in year 1 or 2 =E2=80=93 but requires massive investm=
ent in growth to maintain in years 3 onward when the existing customer coun=
t is higher (and thus you have to add more to outrun the churn plateau).=C2=
=A0

Companies with a quick ratio under 1.0 are generally shrinking in size, unl=
ess they happen to have enough revenue growth from existing customers to ma=
ke up for the churn.=C2=A0

**BareMetrics Quick Ratio**
BareMetrics shows the Quick Ratio while others do not =E2=80=93 giving it t=
en points in our 2024 ranking. SaasRise has a 4.46 quick ratio currently, m=
eaning that for every 1 customer that cancels, we add 4.46 new paying custo=
mers. This can only be possible with either very low churn (which we don=E2=
=80=99t have) or very good marketing (which we do have).

View image: (https://lh7-us.googleusercontent.com/AzuexDOvQTeml1ByP2E1pUIVF=
NeFufUtbTL-YhI6V1QuJYRi4B38crXEOkYiMgsSQgbzlgVqZOPq7pkCZcqu1jdM46hg_JvJymSf=
Djw3-RkgPtNUbF-wN5mfplo4CVA7hSwt6UJ07dYz8yJqNR2WjBY)
Caption:=20

Let=E2=80=99s go other platforms =E2=80=94 add this important and standard =
metric!

## _**Key Metric #7 - Retention Tables**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/cc8cc029-9b34-4=
d38-b7c0-24ccf0f59e65/Screenshot_2024-05-06_at_11.14.31_AM.png?t=3D17150130=
15)
Caption:=20

Looking at your cohort retention tables can tell you if your current vintag=
e of customers from recent months are churning at lower rates or higher rat=
es than average, a leading barometer for how your onboarding and churn redu=
ction efforts are going.=C2=A0

**ChartMogul Retention Tables**
Here=E2=80=99s what ChartMogul=E2=80=99s retention tables look like:

View image: (https://lh7-us.googleusercontent.com/AUnbG0p-BX_2_IUp9mc4J9bHl=
R_AHQcAyCwX8n3w5fmkMXJxbZxyFneOfcfSbxUVNA26rwn0hlp7YcIuv80b2HOPNmapp3ac-ovJ=
GPFpbCAR3PegRgqb6wi_kUUvb9bzRCQ0Tpi4VSXdKbCi2THt4DQ)
Caption:=20

**BareMetrics Retention Tables**
Baremetrics does it well=E2=80=A6

View image: (https://lh7-us.googleusercontent.com/hIuy3hjMlPoFgHGHwR85PflqN=
0nDz9LNmSmzYdbS5IJil0z6o6uF8RIzYQEUIY5pOpXOYai8bUJmbqBqS3A34FW3WnHJ7mykR7sD=
iU2rPj5IakiZ1Le3pP7VvBWjWmtKLhQHBOctMuK5siZKAAlljNs)
Caption:=20

**ProfitWell Retention Tables**
ProfitWell also does it well, adding some nice green, red, yellow color cod=
ing that helps makes sense of things.

View image: (https://lh7-us.googleusercontent.com/V3Z1JY93rTDFsnx6Tk1c3lG7P=
vb2V34eD4o2juK6jz2X7boPzIbYNKqVSzZsmr-Qg93bXvU_-cADTQXMWSLU0EQ4oaeEF8CKN7C1=
aNsVYGSu1vnFe28wb8MmVuQErgBXTQig1fcZQDfk1UvZzbunQxk)
Caption:=20


**SaaSGrid** **Retention Tables**
SaaSGrid does it nicely also=E2=80=A6

View image: (https://lh7-us.googleusercontent.com/cEvp0z1pHC8uBRttyFJbYvuyk=
xLjQmgccb3r1HsA0mrQU9Cai8E5HGpUIVqC-sgk5oNKHhgch2Ah5gVW091qH6uGwrm8rxn8uev2=
VGYnDgucGNvmxR_5OzS5WucgQjrOtBnBw5VIrbYfdG5TjFVk3u4)
Caption:=20

**Founderpath Retention Tables**
Founderpath hasn=E2=80=99t labeled their retention table in the cells, redu=
cing the utility of this report by a bit (see the others for better example=
s). Shades of blue aren=E2=80=99t quite going to get the job done with clar=
ity.=C2=A0Plus my firm has only been around 7 months so I don=E2=80=99t kno=
w why they are showing 12 months of data.

View image: (https://lh7-us.googleusercontent.com/VJtTYJpJh07isNUp7-kfDlh_D=
KJ4LLH8O3S1sezytiFtNg8R_6h91KrwyIcRsz7jup0KVAcugejPGT4KPrrQ-mBHikGKQhcV0vXn=
4OvBVo9bE7suuY9U8UKqracOTJm8u6dGB-5NDorAsShus8zx_4Y)
Caption:=20

Now that we=E2=80=99ve reviewed the most important 7 key metrics, let=E2=80=
=99s look at three key features: industry benchmarks, geographic visualizat=
ions, and mobile apps.

## **Key Feature #1: Industry Benchmarks**

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1681a222-ac29-4=
3fb-9716-997aa97271e0/Screenshot_2024-05-06_at_11.14.38_AM.png?t=3D17150130=
46)
Caption:=20

Knowing how your company compares to other SaaS companies with similar ACVs=
 or age is important. Here are some of the best benchmarking visuals these =
platforms offered.

**ChartMogul Industry Benchmarks**
ChartMogul offers a very cool comparison that allows you to see how fast yo=
u are growing compared to other firms. [SaasRise](https://saasrise.com/) is=
 growing in the top 15% of firms that ChartMogul tracks, reaching $343k in =
ARR after 7 months.=C2=A0

View image: (https://lh7-us.googleusercontent.com/U4wwf7qNG_qK0x8o65bbqmI3p=
rETmX9spMBweK-6vIO5lv9iakOFcHbWe7n-8NR8_ZwomwvgjdrtDt5_c0wxxNhUJQedfMrmK_SA=
7LfhNUXJYharZaFUULgaBvKDf5Y0Xug2ukHhi0cAPBylyEdl18E)
Caption:=20

ChartMogul also provides industry benchmarks with 25th percentile, median, =
and 75th percentile for MRR Growth Rate, Customer Retention Rate, and Net R=
evenue Retention Rate. To be in the top 25% of companies in their system, y=
ou need a 86% revenue growth rate, a 75% annual retention rate, and an 84% =
annual net retention rate (which is new customer revenue plus existing cust=
omer expansion revenue minus churned customer revenue).

Now, don=E2=80=99t beat yourself up if you=E2=80=99re not at 86% revenue gr=
owth =E2=80=93 as many companies in ChartMogul are small and thus growing o=
ff a minimal base. It=E2=80=99s easy to grow 100% in year two. Doing that i=
n year six is hard!

**BareMetrics Industry Benchmarks**
Baremetrics also offers some neat benchmarks, though it would be quite help=
ful to see how I compare to all subscription-based firms in their system vi=
a a drop down menu, not just those in my cohort. In my =E2=80=9Ccohort=E2=
=80=9D of $100+ ARPU customers of theirs they are comparing against, we do =
especially well on the Quick Ratio.

View image: (https://lh7-us.googleusercontent.com/UfemsEpGuMisa9xi5Y6q3ixec=
Cb9QwpHzewkr9AtznGyVWuAMIAgaOWoGLvIznO7FgOMz-11Vf_YxJ3vuVHstTZ_quskxNtLD1Xo=
9GE_wydlJGp9huF6wV3lgYLdUeVPPnEnDC9evN3KGkapd6S60eU)
Caption:=20

View image: (https://lh7-us.googleusercontent.com/FuQVNDQmsB-Cll6nU_4C8XILu=
rwOtuTqmgysaIIdkwUO-IDg2n9WmlNNVUD_cFnTAUiWTVKfSvBnWlMsHR_2zVTn1TROofkdR6Qh=
pS-afpx1G7N_TLcN3hCbQWiSK33-zIFia4ZowQJryJaHvfnbRbU)
Caption:=20

**ProfitWell Industry Benchmarks**
ProfitWell has some nice benchmark visualizations. They grouped me by firms=
 with $25k to $100k MRR. It would be nice to be able to look at the data ov=
erall and based on MRR and ARPA cohorts, but only MRR groupings are availab=
le.

View image: (https://lh7-us.googleusercontent.com/CXS3b83Zp8yazyJRDg4holx2g=
VIiCXzzph3kiEN7GztH2qCqPXTOwyB9Nt9s-znx9YguG9S_8nTvfYMUSd7MUSFtH9lf0PDMjb-s=
3cCxas6rfIFn5P0pX8bTn2wZWDrr_iTVECXSsoTVK-bjiFpknNw)
Caption:=20

View image: (https://lh7-us.googleusercontent.com/KMTYlCRnu4RLDibGRzsqgTDHs=
1WzVldQ0zhlVByI_E8j8oN5H-4os3u2_RCUZ1WAtgmdlFvQsII15v1nrjPJ-vvfXIJVM9cTGqhE=
qDycK_dvTW1Sul0i6hok-vRaNxT9pFHD8m7Zaq6YU0NWE-VS7as)
Caption:=20

**Founderpath Industry Benchmarks**
Founderpath doesn=E2=80=99t really offer industry benchmarks yet, but they =
do give you a cool =E2=80=9CSaaS Credit Score=E2=80=9D based on a number of=
 factors =E2=80=93 that you can utilize to [get an RBF loan from them in 3-=
4 days](https://founderpath.com/partners/saasrise) for up to 50% of your AR=
R that you can use to ramp up your customer acquisition or R&D. Now, that=
=E2=80=99s pretty cool.=C2=A0

View image: (https://lh7-us.googleusercontent.com/0klomibxF9LplFdceJHhGtZJE=
B31atOT9MgwXzokssaUnKNHf3cUOHyjN9EnZr33g0w66xtNlobsoprOOVqbTZcirgzsLojafGzz=
yscWON3B6j5NjwzavEeBYpIsVKSjWPFEkpa9OMXXOvQvC-JFxuo)
Caption:=20

## **Key Feature #2: Geo View of Customers**

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c505ba38-59b1-4=
253-bfb4-b65558eeda6f/Screenshot_2024-05-06_at_11.14.47_AM.png?t=3D17150130=
78)
Caption:=20

The =E2=80=9Cgeographic view=E2=80=9D of customers on ChartMogul is really =
helpful =E2=80=93 it allows me to look at both revenue, customers, ARPA, ch=
urn, and LTV by country. Take a look=E2=80=A6

View image: (https://lh7-us.googleusercontent.com/-gmwgqa5z7AclrwzcXi1pmjsZ=
cUG17aiNhSTeR3UMGb28em523YrGGmUDJbzr7m4NqMWjxAZunfsRliBQ7U03m_omwvVga9Ew-hk=
iizwcbb8sPKRocr67P5gH1uMqc7sJO6sEwTr7BCIA773aALTXUo)
Caption:=20

This tool helped me figure out that 70% of my customers come from North Ame=
rica, 20% from Europe, and 10% from the rest of the world (perhaps because =
so far we only offer CEO/Founder masterminds in the Western timezones. Soon=
 we will be adding new SaasRise CEO/Founder masterminds in the Middle East/=
Asia/Oceania time zones.

This geoview would be a nice feature add for other platforms, especially Ba=
remetrics who is doing their best to keep up with ChartMogul. Baremetrics d=
oes win on overall UI/UX design ease-of-use however.=20

## **Key Feature #3: Mobile App**

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9d86886a-499a-4=
ba7-b9ea-ec6f1a8a5db0/Screenshot_2024-05-06_at_11.14.52_AM.png?t=3D17150131=
48)
Caption:=20

**BareMetrics Mobile App**
Baremetrics mobile app actually exists, which gets it 5 points. Unfortunate=
ly, much of the data is broken and wrong for all time periods other than 1 =
month. As you can see, according to the Baremetrics mobile app we=E2=80=99v=
e generated $31,171 in the last 30 days in net revenue, but somehow only $4=
,137 over the last 365 days, which of course is mathematically impossible. =
It=E2=80=99s time to get that right!

View image: (https://lh7-us.googleusercontent.com/uxg9bjAbLkCfgbbl4GzD-ponu=
uWJvNLEWhqQO_aEcIJUKcosTFnbIt6vOLA81ErwDlTq1tgKvy80Yqb5xKJyNG6CNSoF_0WQIoOU=
nbg0E6QxBda66BTs7FU_2OD1YDgqfMjdBOsvjZdOoeFjxjxJmWY)
Caption: Correctly showing $31,171 in net revenue after fees for the last 3=
0 days

View image: (https://lh7-us.googleusercontent.com/BBMHbKl4uRamV7IABaDHAWPwy=
YZwu0ixrAhKVUFvF1GCtNKA68Q__BVm1_qFMvxd7Qjh9WI_7vsHAFbp9RRMqDBtH-HrNya-2B7K=
tzPfyqNOBdrVg6herCCao-3L3eXomd9gewhLJFEEunRcQo75wwE)
Caption: Baremetrics mobile app incorrectly showing $4,137 for the last 365=
 days which is wrong.

**ChartMobile Mobile App**
The ChartMogul mobile app also exists, which is good=E2=80=A6 but it=E2=80=
=99s very very basic, requires a QR code API key (not user friendly) to set=
 up and only has one screen on it and it doesn=E2=80=99t show many of the b=
asic metrics like Churn, ARPA or LTV.

View image: (https://lh7-us.googleusercontent.com/ZLmphzL2tqch9opurRFilAzga=
eGD49W_8ABLexwrYTZecgWtanaZiubfIVfDEXHSg3Rv3IcUWpq-wJPSDant5Kt0CWsLYsxAmM42=
hLxj4JukMe4dGiqoFCMJNaDhC79Mvb-netDR1_PjeNMUwa1lHQA)
Caption:=20

## **Overall Takeaways from our Review of SaaS Metrics Platforms**

There are many more features of all five platforms that aren=E2=80=99t cove=
red in this article, so we encourage you to check all five of them out with=
 their free trials or free accounts. Personally, I like to have all of them=
 and compare and contrast but if I had to choose one paid one I=E2=80=99d g=
o with ChartMogul and of course there=E2=80=99s no reason not to use the fr=
ee ones ProfitWell, SaaSGrid, and Founderpath.

You can sign up for them here (and within 2-24 hours have all your data ana=
lyzed depending on how many transactions you have).

* [ChartMogul](https://chartmogul.com/) (Free up to 10k MRR then ~$200/mo, =
14 day free trial)=C2=A0

* [BareMetrics](http://baremetrics) (free up to 30K MRR then ~$200/mo, 14 d=
ay free trial)

* [Profitwell](https://www2.profitwell.com/) (free)

* [SaaSGrid](https://www.saasgrid.com/) (free)

* [Founderpath](https://founderpath.com/partners/saasrise) (free, also prov=
ides revenue-based financing loans)

Overall, ChartMogul (#1), BareMetrics (#2), and ProfitWell (#3) are the win=
ners of the 2024 SaaS Metrics Platforms Rankings by [SaasRise](https://www.=
saasrise.com), the growth mastermind community for SaaS CEOs and Founders w=
ith $1M to $250M in ARR (you can [apply to join us here](https://www.saasri=
se.com)).=C2=A0

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/958437f6-5e94-4=
984-8e28-79310bf1dcec/Screenshot_2024-05-06_at_11.11.17_AM.png?t=3D17150118=
82)
Caption:=20

View image: (https://lh7-us.googleusercontent.com/yMFW_kXuhPJ-3a2Fp8HptSV7x=
c0oz9KppcJk6f8GsYsYTosONGFDnD_Sf9J_ZQo2-Km4Vuatq08gnVrQjX2s-sbyANVR54IkhB49=
zasmJyJ-I9WPb-YMSOAJsCN_n1XS_m4LVCCQ7i8fLMcd3FFtG-M)
Caption:=20

_Did you like this article? Do want to learn more about SaasRise, our commu=
nity for SaaS CEOs and Founders with $1M to $250M in ARR? View our _[member=
ship overview deck here](https://docs.google.com/presentation/d/1MAD30lIg79=
Hjsx483CXZ_NeMlwUMwqKkiDNt_LRZUG0/edit)_ and apply at _[www.saasrise.com](h=
ttp://www.saasrise.com)_._

## **Join Our Community of SaaS CEOs & Founders**

Thanks for reading. We hope this 2024 SaaS M&A Report has been helpful to y=
ou. Please take a moment to learn more about [SaasRise](https://saasrise.co=
m/), our community for SaaS CEOs and Founders. We welcome all CEOs and Foun=
ders with $1M-$250M in ARR to join us. We hold three masterminds each week =
for our members and provide an in-depth library of SaaS growth, fundraising=
, and exit resources. You can [apply here](https://www.saasrise.com/).

View image: (https://lh7-us.googleusercontent.com/hfBs593YmI4BmWtDAy-IYLfUy=
zxsIZtkXekvhMxE6scbeaw3ols42QrNCpn0QBmwa5wAjDC_JrJiDJVB9XomoREPGh1MbycbrrYC=
wFLQIpZsQ8yVSDEFSo4kypr8or0iCFJBG9_umJx5QX6vufzCXSM)
Caption:=20

Apply to Join SaasRise Here (https://saasrise.com/)

See you next week with more killer SaaS scaling content!

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### **Join Our Community for SaaS CEOs at $1M+ in ARR**

Thanks for reading! If you liked this article, join the SaasRise community =
at [www.saasrise.com](http://www.saasrise.com) for even more helpful growth=
 content and weekly SaaS CEO masterminds.=20

_**About the Author: **__Ryan Allis is the founder of _[SaasRise](https://w=
ww.saasrise.com/)_, a community for SaaS CEOs with $1M to $100M in ARR. Rya=
n previously led iContact as CEO and Co-Founder to $50M ARR and a $169M exi=
t, raised $47M in equity capital and $6M in venture debt, and earned an MBA=
 from Harvard Business School. Today, Ryan advises B2B SaaS CEOs on scaling=
 up and helping them prepare for nine figure exits._

P.S. - Below are six valuable SaaS growth resources we=E2=80=99ve put out. =
I hope they are useful to you!=20

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## _**Six Helpful Free SaaS Growth Resources from SaasRise**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/39f7169c-c0e6-4=
c32-a0c3-3a9fe5a402c7/Screen_Shot_2023-12-06_at_4.01.59_PM.png?t=3D17019001=
25)
Follow image link: (https://docs.google.com/presentation/d/1eu4eCtnpUzYNSRl=
wADzKhRdVFPg2jUtrCL4P1X9jh0w/edit#slide=3Did.p)
Caption:=20

_The most in-depth guide for scaling up SaaS companies from $0 to $50M in A=
RR. Including over 1,200 slides on every aspect of SaaS scaling._

View Google Slides (https://docs.google.com/presentation/d/1eu4eCtnpUzYNSRl=
wADzKhRdVFPg2jUtrCL4P1X9jh0w/edit#slide=3Did.p)

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/861ac953-0d2e-4=
b3e-9e8e-8c582132325e/Screen_Shot_2023-12-06_at_4.17.29_PM.png?t=3D17019010=
54)
Follow image link: (https://docs.google.com/spreadsheets/d/1gS8L0R2c4h3koG6=
V8YWNIbzIFbFfSRkXxQ_AjVaCNKU/edit#gid=3D0)
Caption:=20

_How to determine whether to scale up or down your marketing channels_

Channel Scaling Spreadsheet Template (https://docs.google.com/spreadsheets/=
d/1gS8L0R2c4h3koG6V8YWNIbzIFbFfSRkXxQ_AjVaCNKU/edit#gid=3D0)

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/de951fea-01d7-4=
540-9ba9-7cd0b598121c/Screen_Shot_2023-12-06_at_4.18.01_PM.png?t=3D17019010=
86)
Follow image link: (https://docs.google.com/spreadsheets/d/14DyL5Lik-9oL8wI=
KeHgVbIAqAi_kNKAky1TaHEPXFBI/edit#gid=3D0)
Caption:=20

_How to calculate ARPU, LTV, Churn, Lifespan, CPL, CAC, and Max CAC_

SaaS Unit Economics Spreadsheet Template (https://docs.google.com/spreadshe=
ets/d/14DyL5Lik-9oL8wIKeHgVbIAqAi_kNKAky1TaHEPXFBI/edit#gid=3D0)

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/89223472-c441-4=
19b-b648-c5f14464299e/SaaS_Growth_System.jpeg)
Follow image link: (https://docsend.com/view/f9x39hr4fmkru88w)
Caption:=20

_A fourteen page in-depth PDF on we take each CEO client through a six-phas=
e process designed to increase lead volume, customer acquisition, and reven=
ue growth =E2=80=94 and then scale up the sales team, executive team, and i=
nvestor support as we help you prepare for future fundraising rounds (if ne=
eded) or an exit (if desired)._

Download Now (https://docsend.com/view/f9x39hr4fmkru88w)

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/7382f906-1319-4=
b11-a91e-41eb6955d7e4/Screen_Shot_2023-09-13_at_2.05.10_PM.png)
Caption:=20

_A twenty page in-depth PDF on how to scale a B2B SaaS Company from $1M to =
$50M ARR. Covering CAC-based customer acquisition, sales team scaling, vent=
ure capital markets, and preparing for the exit. _

Download Now (https://docsend.com/view/iaugti93e8qw9dku)

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/1ea23c59-4f32-4=
e86-88c6-902958562441/formula.png)
Follow image link: (https://docsend.com/view/sqq8xukiinx2w2rk)
Caption:=20

_The SaaS Growth Formula was written to help SaaS CEOs who are focused on g=
rowing their company's sales - by implementing a simple formula called The =
Growth Formula. This formula is for companies that have already established=
 product/market fit, already have paying customers, and are now ready to sc=
ale up through scientific and CAC-based digital marketing, inbound sales, a=
nd outbound sales._

Download Now (https://docsend.com/view/sqq8xukiinx2w2rk)

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## **Join Our Saas Growth Mastermind for CEOs and Founders With $1M+ in ARR=
**

If you like the above resources and want more stuff like this, [apply to jo=
in SaasRise](https://thesaascircle.com/), our mastermind community for SaaS=
 CEOs and Founders with $1M+ in ARR who are focused on scaling up MRR. Ever=
y Wednesday we jump on an optional mastermind call to support each other an=
d share what is working with scaling our companies =E2=80=93 and we support=
 each other throughout the week in our private community.

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/df2a1afe-d9d6-4=
a30-b3f5-db55cd3e918f/image.png?t=3D1701900409)
Follow image link: (https://www.saasrise.com)
Caption: Our private community platform, SaasRise

### _**About The Author**_

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-4=
123-99fd-29b7974424a0/Ryan_Allis_Headshot_.jpg)
Caption:=20

=E2=80=9C_Ryan Allis is the founder of _[SaasRise](https://www.saasrise.com=
)_, the mastermind community for growth-focused SaaS CEOs with $1M-$100M in=
 ARR. He is a three time INC 500 CEO. He was previously CEO of iContact and=
 grew the firm as founder/CEO to 70,000 customers, 1 million users, 300 emp=
loyees, $50M per year in sales, and an exit for $169M to Vocus (NASDAQ:VOCS=
). _

_Since the sale of iContact, Ryan has been the CEO coach to high-growth Saa=
S firms including Tatango, Seamless.ai, Pipeline, Datalyse, Green Packet, R=
evenue Accelerator, RXNT, Galleon, Clearstream, YouCanBookMe, Retreaver, an=
d EventMobi. Ryan has been part of the EO and Summit Series communities._

_He holds an MBA from Harvard Business School, where he was Co-President of=
 the Social Enterprise Club and a member of the Harvard Graduate School Lea=
dership Institute. He=E2=80=99s passionate about helping recurring revenue =
software companies grow and exit._=E2=80=9C =E2=80=94=20

_We=E2=80=99ll see you next time with more great SaaS growth and scaling co=
ntent!_


=E2=80=94=E2=80=94=E2=80=94

You are reading a plain text version of this post. For the best experience,=
 copy and paste this link in your browser to view the post online:
https://saasrise.beehiiv.com/p/saas-metrics-platform-rankings-report

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yle=3D"font-size:1rem"><div style=3D"display:none;max-height:0px;overflow:h=
idden;"> Who&#39;s #1 for 2024? Ranking ChartMogul, Baremetrics, Profitwell=
, SaasGrid & Founderpath across ten key SaaS visualizations &#160;&#8204;&#=
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0;&#8204;&#160;&#8204;&#160;&#8204; </div><table role=3D"none" width=3D"100=
%" border=3D"0" cellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=
=3D"gg"><tr><td align=3D"center" valign=3D"top"><table role=3D"none" width=
=3D"670" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" styl=
e=3D"width:670px;table-layout:fixed;"><tr><td class=3D"bodyWrapper" align=
=3D"center" valign=3D"top" style=3D"padding:10px 5px 10px 5px;"><table role=
=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" a=
lign=3D"center"><tr><td align=3D"center" valign=3D"top" style=3D"border:0px=
 solid #FFFFFF;border-radius:10px;background-color:#f8e4e4;" class=3D"c"><t=
able role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" align=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top"=
 style=3D"padding:20px 15px;"><p> May 06, 2024 &nbsp; | &nbsp; <a href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWASEqQKbhO9qj3LqY=
EK6wKei30RZPYjOhwG6ysKB2ERDZ1fz7mJMZ__PJ158oZzUUGPT_bGfchuhR-FoEUXXTLIyVBgs=
hQZjvRN-xFxVKkvonEENyT6JvB8Dx-H2wAACJ2bMVygCTngYSuR89ZI3QAwGh4hSIlwgN6nkhXr=
R6-JteolU65WGng5uVIVLqoY1A-l8lBFpdUAivdoWjhGJq5CB0Y7_B1fgu2QJa5h0JT2c-kNZ5T=
BrhgfIH8nnW6TiuqwF3xmhK6BLGsDGkqfWb9apB52H0C5Xq7KAVeCNvZZxbuJpGF8cFyWg_t5W9=
UMZrylZb2FjxRxn-11mekWIe4IBsSjiaSFgxxfLP1McZHfqSX4wur3s1cJf9jgTh1h1syK5NW2t=
-0_KCRFOkC5ZGG9nU1ydRsXxB9rn2mHwB_hhfuImA0c95H1XOlAr8giWDDJiKurwzBEmdItOU7h=
3KpTkSmAY49Rm01o2uag3iH7TEl23GqJmsyTuo0qz_yYZj89gR_e67iBdafZs472ark90ynwgi5=
DmBSBkjSs9TYADVg-oT5cr8rvl96YtaO4LNbd8LSJ9S-04k7v4_smMEuwb1tNC8nOaubntQaqlC=
nJHC0M8vlvzs6rmD5gahm_B5n_IxrA_OkY2dB0vnF7aQH74/464/QVAg8uZ9S_G5GJIb3GM7Rg/=
h0/h001.fVieUoWsmWEP6S3U8hBlVQm7p1u3aYapByy4D3rdDfs">Read Online</a></p></t=
d></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"paddin=
g:0px 15px 20px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valig=
n=3D"top"><h1 style=3D"text-align:left;font-family:'Trebuchet MS','Lucida G=
rande',Tahoma,sans-serif;font-weight:Bold;font-size:32px;color:#2A2A2A;padd=
ing:2px 0;line-height:38px;"> The 2024 SaaS Metrics Platform Rankings Repor=
t </h1><p style=3D"text-align:left;font-family:'Helvetica',Arial,sans-serif=
;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:=
24px;"> Who&#39;s #1 for 2024? Ranking ChartMogul, Baremetrics, Profitwell,=
 SaasGrid & Founderpath across ten key SaaS visualizations </p></td></tr></=
table></td></tr><tr><td style=3D"height:0px;width:0px;"><div style=3D"heigh=
t:1px;" data-open-tracking=3D"true"> <img src=3D"https://link.mail.beehiiv.=
com/ss/o/u001.Ml-dsXohzBMjQzbZp_R5UA/464/QVAg8uZ9S_G5GJIb3GM7Rg/ho.gif" alt=
=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"height:1px !important;=
width:1px !important;border-width:0 !important;margin-top:0 !important;marg=
in-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;p=
adding-top:0 !important;padding-bottom:0 !important;padding-right:0 !import=
ant;padding-left:0 !important;"/> </div></td></tr><tr id=3D"content-blocks"=
><td class=3D"email-card-body" align=3D"center" valign=3D"top" style=3D"pad=
ding-bottom:15px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" vali=
gn=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"=
none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 au=
to 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;">=
<a href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWAb-A=
J0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85AumOZ-X=
Jue940kXm-L8lf7EofgroUvKFoINNKDurc7_jap9aEvGzZZlD1ZQn0tT_eq8IZqTiaObDPc-ueN=
uNzrbGCPa4Utm5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg/h1/h001.FJxL_RuTC-ZqiBbE2Etog=
_TtiePjLaNJ461vMHMIKrA" rel=3D"noopener noreferrer nofollow" style=3D"text-=
decoration:none;" target=3D"_blank"><img src=3D"https://media.beehiiv.com/c=
dn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80=
/uploads/asset/file/b7227c3d-7148-41ce-b8bd-6c9bff16fc73/rankings3-01.png?t=
=3D1715010248" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:bloc=
k;width:100%;" border=3D"0"/></a></td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p><span style=3D"color:rgba(0, 0, 0, 0.85);font-family:-appl=
e-system, system-ui, Apple Color Emoji, Segoe UI, Segoe UI Emoji, Segoe UI =
Symbol, Roboto, Helvetica, Arial, sans-serif;font-size:16px;">Hi Andrew =E2=
=80=94</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p> Today we have the=
 <b>2024 SaaS Metrics Platform Rankings Report</b> fresh off the presses. <=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p> We compare and rank ChartMogul,=
 Baremetrics, Profitwell, SaaSGrid, and Founderpath to find the best subscr=
iption analytics platform =E2=80=94 so you can easily and visually understa=
nd how your business is actually performing.<br><br>Who will win our covete=
d 2024 award for best SaaS metrics platform? See below for the answer. </p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p> And if you=E2=80=99re not yet a Sa=
asRise member, <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c=
/u001.UXwWVAixgZ-oyJn_0myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfW=
T5aFX5_Fx7fXo8ejlCd6r85AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNKDurc7_jap9aEvGz=
ZZlD1ZQn0tT_eq8IZqTiaObDPc-ueNuNzrbGCPa4Utm5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg=
/h2/h001.J25l2X4rTGzGSA0ucLZXN7aCGOem7eLkX7EEjF7DSK4" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>apply to join us here</span></a> fo=
r more killer data-driven content like this. We welcome all SaaS founders a=
nd CEOs with $1M-$250M in ARR to join our private SaaS growth mastermind co=
mmunity. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text=
-align:center;width:100%;word-break:break-word;" class=3D"dd"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr><td class=3D"v" align=3D"center" valign=3D"middle" height=3D"52" style=
=3D"height:52px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-F=
Gtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenvyygyHkslhv-FeSShxxbjkdZcfHr=
qXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTFfBEBc3-smYa8FRLBZvpZWYL2AYCCq3npMnxDF2YSE=
R-HzD20urdaDqExrh7_CFblCz19anunJrRIBdxaBHDZ9_PcBEVgZr2CN1Q/464/QVAg8uZ9S_G5=
GJIb3GM7Rg/h3/h001.9DGllxqsKZ5WFtVgDK1K8JCDppgadjOIHvh2jDk_9ag" target=3D"_=
blank" rel=3D"noopener noreferrer nofollow" style=3D"color:#FFFFFF;font-siz=
e:18px;padding:0px 22px;text-decoration:none;"> Apply to Join SaasRise Here=
 </a></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Now, let=
=E2=80=99s jump right in to the report below (also <a class=3D"link" href=
=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvGAKqjQ1Tm6=
T8rPq_qL_xV4x8sXpRAdmH6BPHw-p3gH86tKWjqVRRDl7vSSFzNK3VGsAVfGVJBN7hwNngVhihx=
jDEuptpFEqej0fO7WvJllzFhBtwKem4tEJj8jWE-q0NNUp9Ko16deCLoY-_jF8a5VTYK96sy8a3=
NCgshF0AiDeC445bZTSrK3OZpK7zIZlkswlPl1SQmZbmGrqyqSdscgPkPKIZ3bL1vDmQaJTp2In=
9-hMimgX4IxzdKW8DiFt_w/464/QVAg8uZ9S_G5GJIb3GM7Rg/h4/h001.F5oE6KXK9oTdO35wW=
Kp966cNwrz8h0xCxSIhI4qsNU0" target=3D"_blank" rel=3D"noopener noreferrer no=
follow"><span>available as a Google Doc here</span></a>)! </p></td></tr><tr=
><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " cl=
ass=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"t=
op" style=3D"width:630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u0=
01.d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenvyygyHkslhv-FeSShxx=
bjkdZcfHrqXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTFfBEBc3-smYa8FRLBZvpZWYL2AYCCq3np=
MnxDF2YSER-HzD20urdaDqExrh7_CFblCz19anunJrRIBdxaBHDZ9_PcBEVgZr2CN1Q/464/QVA=
g8uZ9S_G5GJIb3GM7Rg/h5/h001.BnNQPqH5sQ4tZQsgnKUQ4rWIoWJcXKwzrSyNeePoVMg" re=
l=3D"noopener noreferrer nofollow" style=3D"text-decoration:none;" target=
=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/61c8=
5c09-5283-4640-b1dc-967997e45ffe/report2-01.png?t=3D1715010826" alt=3D"" he=
ight=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0=
"/></a></td></tr></table></td></tr><tr><td id=3D"the-top-saa-s-metrics-plat=
forms-202" class=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px =
15px;text-align:left;"><h1><span style=3D""><b>The Top SaaS Metrics Platfor=
ms: 2024 Rankings</b></span><br><span style=3D""><i>By Ryan Allis, CEO & Fo=
under of SaasRise</i></span></h1></td></tr><tr><td align=3D"center" valign=
=3D"top" style=3D"padding:12px 19px 12px 19px;" class=3D"dd"><table role=3D=
"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig=
n=3D"center" class=3D"d2" style=3D"border-left-color:#fe535e;border-left-st=
yle:solid;border-left-width:2px;border-radius:0px;"><tr><td align=3D"center=
" valign=3D"top" style=3D"padding:7px 12px 7px 12px;" class=3D"dd"><table r=
ole=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" align=3D"center"><tr><td align=3D"left" valign=3D"top" class=3D"i2"><p st=
yle=3D"margin:0px;text-align:left;"><b>About the Author: </b>Ryan Allis was=
 previously the CEO/co-founder of iContact and grew the firm from startup t=
o $50M ARR, 70,000 customers, and 250 employees =E2=80=93 leading to a $169=
M exit to Vocus. Today, he=E2=80=99s the CEO of <a class=3D"link" href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWAb-AJ0Mu__w4425S=
Aq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85AumOZ-XJue940kXm-L8=
lf7EofgroUvKFoINNKDurc7_jap9aEvGzZZlD1ZQn0tT_eq8IZqTiaObDPc-ueNuNzrbGCPa4Ut=
m5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg/h6/h001.VBUoiMvPyVIzvmYlcC1qS5McpAx7Q9KiK=
M1C3B-SygE" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Sa=
asRise</span></a>, the #1 growth mastermind community for SaaS CEOs and Fou=
nders with $1M to $250M in ARR. If you qualify, apply to join us <a class=
=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0=
myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85=
AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNKDurc7_jap9aEvGzZZlD1ZQn0tT_eq8IZqTiaOb=
DPc-ueNuNzrbGCPa4Utm5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg/h7/h001.O88fZbBboWiFmP=
qd9OnzCctg5KKjiUC-RXOhr0LnCrc" target=3D"_blank" rel=3D"noopener noreferrer=
 nofollow"><span>here</span></a> and <a class=3D"link" href=3D"https://link=
.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTswMK1=
hNYMVyPq_ZTLTaealVGl4DK3T1lPp8CHFtvug-iWPOhe5UDaE_2S5k-2uvzsBDz0L1x8GblRZ-m=
yyShKvpGHdlWuKjeRcgnixuTKsRPMWqfmXZqglYsI7qI2_6xl8Yfu827o5qqzfeWoJ-XYLq7_k3=
lRI9s359H5x5fe_xCIIS3RAfc8uTIOQV3dqoZdmljku-gkft1y--xKQgT6M9uK0_n52J_OEm7sn=
B0Ec5AZEi0oKC1mPnnfxZs4BrdSZtyqqSz4ShZFhrbFxzaTa/464/QVAg8uZ9S_G5GJIb3GM7Rg=
/h8/h001.RdpEtqeFd7Cqdl7VeC0vgmsDKsm9g5DTolRIeBqnkfY" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>review our member information deck =
here</span></a>.</p></td></tr></table></td></tr></table></td></tr><tr><td c=
lass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-b=
reak:break-word;"><p> For this report, I connected the <a class=3D"link" hr=
ef=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfZhEIMvX8=
vXWZQqHB6MecCmldFEGWIfXbiB7IEQRFnIsha5rIFETtHnh3LUBfe3DycIVyDbQGcAs6hfCDHmw=
VG7XXrcX8IQwdICfm8dsC_VPbXX67skkRvarTjPF2zr0c5OtJN4OaILOfctU1HKpHfWYWX2fDvn=
k92ieTVfc9Wsi8ml_sai2ilFp11M9gSE29Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h9/h001.B89w=
GnSa_HjSG_U2tEj5h_6cm4tTpfH1U1V1x6qJ-bQ" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span>SaasRise</span></a> Stripe account with the belo=
w five leading SaaS metrics platforms. I wanted to see which one would be b=
est to help me best understand our recurring revenue subscription business.=
 </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;paddi=
ng-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px=
;" class=3D"edm_outlooklist"><ol start=3D"1" style=3D"list-style-type:decim=
al;margin:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><=
p style=3D"padding:0px;text-align:left;word-break:break-word;"><a class=3D"=
link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.v1kDgiS7fjsJ-7uH69Uml=
o1ancLdaxSlFJqulRV3e9TJnBp3d4gGCV5kNsERR0kUXQiS3ll3vSh3_OyZcJdw6OX00F9DJdGq=
nLfDa6KX7L37UVLon9OHwi-ccxVQOHnVGCr-KJ7IgRzAasppnfF8aET0y7bYCRIxncgz1eN4wCY=
S3SJBvycjHHGvQq_cBzjseqkRu9mlZRIW-kukzktvgA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h10/=
h001.GvZ9-v6P-fVpFi8b5WAh5RrSiZr_K6CWfVZqm_pyXJU" target=3D"_blank" rel=3D"=
noopener noreferrer nofollow"><span>ChartMogul</span></a> (14 day free tria=
l, free up to 10k MRR then ~$200/mo)=C2=A0 </p></li><li class=3D"listItem u=
ltext"><p style=3D"padding:0px;text-align:left;word-break:break-word;"><a c=
lass=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.gtWBFF5fBSyvp=
yFlLqOXYdqm2DvLkQ_T9Uv7QkySY8aON38T22ntwqEdtRERlB4hWpxYLUZzj1UjQODwOcIiQMKO=
wRG1yGaRW6vJJHaKR6OCeDKxnZ_5378zNPd21qB1n4ieJSXErc5B0TaXfz652iBpBt-tcKqItz9=
4IzPlMtcoAjgYHkysUkClxaqtcs1U/464/QVAg8uZ9S_G5GJIb3GM7Rg/h11/h001.NyLdifrbE=
7J4zkmzyQJ8GSrk6HO8-0KiD6dtcDL2UBk" target=3D"_blank" rel=3D"noopener noref=
errer nofollow"><span>BareMetrics</span></a> (14 day free trial, free up to=
 30K MRR then ~$200/mo) </p></li><li class=3D"listItem ultext"><p style=3D"=
padding:0px;text-align:left;word-break:break-word;"><a class=3D"link" href=
=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfatvjDVVZZV=
DYSTW8ChNVsRjl7P_CDhfFTdT8_wfVraehngIkCBX0Q6gusQ2f8WtlxaniQRm83d4HhwS1OfP3F=
GrdINui6cz_DCmgDWHwOGZLmvNdlZp1H70GIg3QAJ0_m-RGc5I9HtGo1a2n8L60cc72YMmpokSq=
SBWRcdnm9QgARTv8bLb7MM5cs_rfQbA3w/464/QVAg8uZ9S_G5GJIb3GM7Rg/h12/h001.Zh1VM=
fIafx1CgicGV89uom3ZbACezKoC7hVRn65tnvc" target=3D"_blank" rel=3D"noopener n=
oreferrer nofollow"><span>Profitwell</span></a> (free) </p></li><li class=
=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:bre=
ak-word;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001=
.d1Y1-FGtvkksf5D-7I1gfdF3QcIFsF3OlTs7ZQIeLK_fjnUvDgrazHU8MiI8EQtHz4sQ477soj=
N30rMstRzECA_TuT3Djiu5T7ZqDF9VwdnfV_1qbNkJx9ktr76C9WUzBLAgTZ8U5MAAJq-OfBNZV=
3V4VuFxgKIBKBP0SheNh5lKtkfoFBfbzI5gZMX_jmZaqNNmoCppYp7eCZiM1WBBIg/464/QVAg8=
uZ9S_G5GJIb3GM7Rg/h13/h001.sd00jwMzzPU_Two1dnOaC99o_54Rm2uf_B4y2YKZCo0" tar=
get=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>SaasGrid</span></=
a> (free) </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;te=
xt-align:left;word-break:break-word;"><a class=3D"link" href=3D"https://lin=
k.mail.beehiiv.com/ss/c/u001.5LVZgu6haJjMb5mfcCcNJkUpwqALZaiHzFloTpHIObPcsO=
CcN6H-q3zz6FrQubV07ziWpScHsVBezOQ-U5pF6h-xsDWzMbYNZwx_waH_EWVJTAFVY3Qk_VBYi=
zXZmURvsR40K-6a9anIcbL1MBbShCZn_sbXFUnJcHvZ2GnTziW2REOtBDgzMVrImWv0W-ViuLR_=
h3qlidXQdq3A1_u-bZQGBwzcYgsd8BBbXgcFj2Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h14/h001=
.nNcLi06PjeI4ABCShIqHFSZB55BsfajFt70W6I9FC_w" target=3D"_blank" rel=3D"noop=
ener noreferrer nofollow"><span>Founderpath</span></a> (free, also provides=
 <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.5LVZgu6h=
aJjMb5mfcCcNJkUpwqALZaiHzFloTpHIObPcsOCcN6H-q3zz6FrQubV07ziWpScHsVBezOQ-U5p=
F6h-xsDWzMbYNZwx_waH_EWVJTAFVY3Qk_VBYizXZmURvsR40K-6a9anIcbL1MBbShCZn_sbXFU=
nJcHvZ2GnTziW2REOtBDgzMVrImWv0W-ViuLR_h3qlidXQdq3A1_u-bZQGBwzcYgsd8BBbXgcFj=
2Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h15/h001.uSZEMWRXV9VBCDfCw8GSQn4VmJBJkc609M0O=
LXkS8uw" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>reven=
ue-based financing loans</span></a>) </p></li></ol></div></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p> If you have a recurring revenue business, you can in=
tegrate Stripe, Recurly, ChargeBee, or any other major billing platform (or=
 your own CSV file) with these tools and have beautiful visualizations on y=
our data within a few hours.=C2=A0 </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p> These tools will show you key business metrics, including MRR, ARR, Ch=
urn, ARPA, Lifetime Value, and Quick Ratio. Some will even integrate with y=
our Quickbooks or Xero and display CAC, LTV:CAC Ratio, CAC Payback Months, =
and more. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p> We=E2=80=99re using =
our own actual current metrics for the sake of everyone=E2=80=99s learning =
in the report. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p> Back in 2003/20=
04 when I was starting iContact we were part of the early group of SaaS com=
panies and investors that were defining and creating these SaaS metrics =E2=
=80=94 so it=E2=80=99s fun to be writing about them 20 years later. </p></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p> Here are my rankings for the platform=
s on their visualizations of each of the major SaaS Metrics: </p></td></tr>=
<tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; "=
 class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D=
"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/=
image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/upload=
s/asset/file/3dc5b637-7d69-4be5-8bc1-94af8ba563f6/Screenshot_2024-05-06_at_=
10.58.15_AM.png?t=3D1715011100" alt=3D"" height=3D"auto" width=3D"630" styl=
e=3D"display:block;width:100%;" border=3D"0"/></td></tr><tr><td align=3D"ce=
nter" valign=3D"top" class=3D"t" style=3D"width:630px;"><p>Our Rankings of =
the Top 5 SaaS Metrics Platforms for 2024</p></td></tr></table></td></tr><t=
r><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " c=
lass=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"t=
op" style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com=
/yMFW_kXuhPJ-3a2Fp8HptSV7xc0oz9KppcJk6f8GsYsYTosONGFDnD_Sf9J_ZQo2-Km4Vuatq0=
8gnVrQjX2s-sbyANVR54IkhB49zasmJyJ-I9WPb-YMSOAJsCN_n1XS_m4LVCCQ7i8fLMcd3FFtG=
-M" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100=
%;" border=3D"0"/></td></tr></table></td></tr><tr><td id=3D"saa-s-metrics-d=
efinitions" class=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px=
 15px;text-align:left;"><h2><span style=3D""><b>SaaS Metrics Definitions</b=
></span></h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding=
:0px 15px;text-align:left;word-break:break-word;"><p> For this article, kno=
wing these SaaS Metrics definitions will be helpful: </p></td></tr><tr><td =
style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-t=
op:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlook=
list"><ul style=3D"list-style-type:disc;margin:0px 0px;padding:0px 0px 0px =
0px;"><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left=
;word-break:break-word;"> MRR - Monthly Recurring Revenue </p></li><li clas=
s=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:br=
eak-word;"> ARPA - Average Revenue Per Account per month </p></li><li class=
=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:bre=
ak-word;"> ACV - Average Annual Contract Value </p></li><li class=3D"listIt=
em ultext"><p style=3D"padding:0px;text-align:left;word-break:break-word;">=
 Account Churn - The % of customers who cancel monthly </p></li><li class=
=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:bre=
ak-word;"> Lifespan - Number of forecasted months of average customer life =
(1/account churn) </p></li><li class=3D"listItem ultext"><p style=3D"paddin=
g:0px;text-align:left;word-break:break-word;"> Lifetime Value - Estimated l=
ifetime revenue for a customer (1/account churn)*ARPA </p></li><li class=3D=
"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:break-=
word;"> Quick Ratio - New customers / lost customers for a month </p></li><=
li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-b=
reak:break-word;"> Trial Conversion - % of trials from a month who eventual=
ly convert into paying customers </p></li><li class=3D"listItem ultext"><p =
style=3D"padding:0px;text-align:left;word-break:break-word;"> CAC - Custome=
r Acquisition Cost (goal should be around 1/6th of LTV) </p></li><li class=
=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:bre=
ak-word;"> CAC Payback Months - # of Months of Revenue to Recoup Sales & Ma=
rketing Costs (Target 6-12) </p></li><li class=3D"listItem ultext"><p style=
=3D"padding:0px;text-align:left;word-break:break-word;"> LTV:CAC Ratio - Li=
fetime Value divided by Customer Acquisition Cost (Target 6:1) </p></li></u=
l></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px =
15px;text-align:left;word-break:break-word;"><p> For SaasRise (we we starte=
d 7 months back as a growth mastermind community for SaaS CEOs and Founders=
 with $1M-$250M in ARR and so far have 200 members), our current metrics ar=
e approximately: </p></td></tr><tr><td style=3D"padding-bottom:12px;padding=
-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D=
"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"list-style-type:d=
isc;margin:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext">=
<p style=3D"padding:0px;text-align:left;word-break:break-word;"> MRR - $29k=
 </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:=
left;word-break:break-word;"> ARPA - $206 </p></li><li class=3D"listItem ul=
text"><p style=3D"padding:0px;text-align:left;word-break:break-word;"> ACV =
- $2472 </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text=
-align:left;word-break:break-word;"> Monthly Account Churn - 10% </p></li><=
li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-b=
reak:break-word;"> Lifespan - 10 Months </p></li><li class=3D"listItem ulte=
xt"><p style=3D"padding:0px;text-align:left;word-break:break-word;"> Lifeti=
me Value - $2060=C2=A0 </p></li><li class=3D"listItem ultext"><p style=3D"p=
adding:0px;text-align:left;word-break:break-word;"> Quick Ratio - 4.6 </p><=
/li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;w=
ord-break:break-word;"> Trial Conversion - 84% (very high due to credit car=
d required trial) </p></li><li class=3D"listItem ultext"><p style=3D"paddin=
g:0px;text-align:left;word-break:break-word;"> CAC - $300 (from Meta, Googl=
e and LI ads using lookalike lists, retargeting, and custom audience matchi=
ng) </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-ali=
gn:left;word-break:break-word;"> CAC Payback Months - 1.5 months </p></li><=
li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-b=
reak:break-word;"> LTV:CAC Ratio - 6.9 </p></li></ul></div></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p> Overall, our quick ratio is great as we=E2=80=99re=
 growing memberships very quickly right now (by around 25% per month). Howe=
ver our churn is too high =E2=80=93 which we are working to reduce through =
adding additional value (like a recently added active Slack channel to supp=
ort each other and specialized weekly mastermind groups for Enterprise-focu=
sed companies.=C2=A0 </p></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> We are al=
so working on increasing LTV by increasing ARPA by offering upsells like ou=
r new <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.gED=
5ERAekcWqTSG92Bj0iKfPAMBnPHTBzJiOHnhcFY7-UZ_ZjC93dlqVvPC1S98o9M7GUioTvwXZS7=
2gJ6uPCtBJQajo3JbVV6_VydrB1tZlINHJ3PI1NNmnk5HAt02uezOeuf8XT3iCvyL6bx5FzdqMR=
AhdLVwUWiBPRtnH5Pb9PlUfDslpW87D165TfK-yzqPcqPPhR-0FAhR9g0UL--oz9dKUxIo14tks=
U45OPbY/464/QVAg8uZ9S_G5GJIb3GM7Rg/h16/h001.AvMP7fBTO7v289TN8fiMWxO-WOymxwm=
DOF6AGNSW3rs" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>=
platinum membership</span></a> for those who want more group coaching from =
me to accelerate their growth path. We will also later this year start sell=
ing a $5k recorded course on B2B SaaS growth to further increase LTV. Upsel=
ls of additional education or community that help make your customers more =
successful are a great idea! </p></td></tr><tr><td class=3D"dd" align=3D"le=
ft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p><s=
pan style=3D""><i>Want to learn more about SaasRise? You can view our </i><=
/span><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZ=
tJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTswMK1hNYMVyPq_ZTLTaealVGl4DK3T1lPp8C=
HFtvug-iWPOhe5UDaE_2S5k-2uvzsBDz0L1x8GblRZ-myyShKvpGHdlWuKjeRcgnixuTKsRPMWq=
fmXZqglYsI7qI2_6xl8Yfu827o5qqzfeWoJ-XYLq7_k3lRI9s359H5x5fe_xCIIS3RAfc8uTIOQ=
V3dqoZdmljku-gkft1y--xKQgT6M9uK0_n52J_OEm7snB0Ec5EOXiq0YluBsuId_PwOMH9U/464=
/QVAg8uZ9S_G5GJIb3GM7Rg/h17/h001.GNZXDBO6VKgwIhM2z_RYUIo6ftZZOpLrQQ3OqvoIy6=
w" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>membership =
overview deck here</span></a><span style=3D""><i>.</i></span></p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p> Now, it=E2=80=99s time to look at ChartMogul=
, BareMetrics, ProfitWell, SaasGrid, and Founderpath. Below is my in-depth =
review of each SaaS Metrics platform, organized by each key feature.=C2=A0 =
</p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p><span style=3D""><i>(Side note:=
 I shared these findings early with 5th place finisher </i></span><a class=
=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.5LVZgu6haJjMb5mfc=
CcNJkUpwqALZaiHzFloTpHIObPcsOCcN6H-q3zz6FrQubV07ziWpScHsVBezOQ-U5pF6h-xsDWz=
MbYNZwx_waH_EWVJTAFVY3Qk_VBYizXZmURvsR40K-6a9anIcbL1MBbShCZn_sbXFUnJcHvZ2Gn=
TziW2REOtBDgzMVrImWv0W-ViuLR_h3qlidXQdq3A1_u-bZQGBwzcYgsd8BBbXgcFj2Q/464/QV=
Ag8uZ9S_G5GJIb3GM7Rg/h18/h001.MekYyKRKxA_DRvZX-Dnb-NSAVaRxuepd7X8jY0mpm7I" =
target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Founderpath</s=
pan></a><span style=3D""><i> and they are excited to improve their metrics =
tools in the coming months as they continue to expand their revenue-based f=
inancing offers where they offer 2-3 year loans of up to 50% of ARR as a no=
n-dilutive alternative to venture capital. They are one of our partners and=
 have provided revenue-based non-dilutive capital to us and some of our mem=
bers.)</i></span></p></td></tr><tr><td id=3D"key-metric-1-monthly-recurring=
-reve" class=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px 15px=
;text-align:left;"><h2><span style=3D""><b>Key Metric #1: Monthly Recurring=
 Revenue</b></span></h2></td></tr><tr><td align=3D"center" valign=3D"top" s=
tyle=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;">=
<tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"=
https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,oner=
ror=3Dredirect,quality=3D80/uploads/asset/file/fc3a6156-9d0b-4193-98a3-2649=
3369cd54/Screenshot_2024-05-06_at_11.13.49_AM.png?t=3D1715012114" alt=3D"" =
height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D=
"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Here=E2=80=
=99s what the MRR build by month looks like on each of the platforms.=C2=A0=
 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p> Founderpath, SaasGrid, and Pr=
ofitwell all properly do MRR graphs, while ChartMogul and Baremetrics don=
=E2=80=99t.=C2=A0 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> We started=
 <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.nSzEwh8H=
vg1v-dLg6I2b_RUez00W41dup9IBTmNPgmpHPTC9CTTw2Flh9bdClJ5Ij5AkPAb28MjUkZNb_tv=
hiQ0BdP98ZpixULXr_9SqpBAx_jnvRB4CQEofHcElG9oYArFiWr7yjjGMSC1aifacUNXyHDbELo=
uo6qWNhK49us2v2prmXbMtTqrK5ISBYrefN4Dl-RbsmwTmMyJO3lTxRQ/464/QVAg8uZ9S_G5GJ=
Ib3GM7Rg/h19/h001.s1_dRG6lomA3SbiX0jnv_7E-ZkQbp_8uZGJMOhosMAw" target=3D"_b=
lank" rel=3D"noopener noreferrer nofollow"><span>SaasRise</span></a> seven =
months ago and we just passed $29k in MRR from our community memberships=E2=
=80=A6 not bad for bootstrapping. This also doesn=E2=80=99t include our 1:1=
 CEO coaching, growth consulting, exit consulting, or digital ads managemen=
t revenue (other services we provide). </p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p> Let=E2=80=99s see our actual MRR build bar graph on each of the fi=
ve metrics tools on screenshots taken toward the end of April 2024. Let=E2=
=80=99s look at the visualizations=E2=80=A6 </p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p><span style=3D""><b>ChartMogul MRR Graph</b></span><br>While C=
hartMogul does show MRR by month, it does not show the various movements of=
 that MRR in the same graph (like SaaSGrid, ProfitWell, and Founderpath do =
well below). This makes it hard to actually see what=E2=80=99s causing the =
increases or decreases in MRR each month.=C2=A0 </p></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"=
><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=
=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/ykFUyYoF=
3Ot2WC2VcYuzOVNcEejyTwAuBZ1xNWuuJ3EVbOjcD65uh9zxc3g_24yOUntBOEzR-nZNgykjc8i=
rMZr3X_KX7OUstW-znWuGDzDJTZoJCOKHgUCWEo_GDOdiY5K1FgfsyAjDnFIqKLtB5lY" alt=
=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" bor=
der=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Chart=
Mogul shows a different graph on a different page to show the causes of the=
 MRR movements, which makes it rather difficult to understand at a glance. =
ChartMogul lost five points for this shortcoming in our rankings this year.=
 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20=
px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"c=
enter" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.goo=
gleusercontent.com/tHzyzi4RIAfzc93nsMHLME_sOSOcYzXd-6RS59so-cP45ArfJkyn7lb_=
ZC6_ubSDbRYZswEIHdFrwKKIWc7pk4LooPLzGj4RXGCbwZxeDbWFwjDny9EMEadEXHrmlwnofoW=
falOjvNvI1BnUJ8ndSuU" alt=3D"" height=3D"auto" width=3D"630" style=3D"displ=
ay:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p><span style=3D""><b>BareMetrics MRR Graph</b></span><br>=
The MRR Build graph on Baremetrics is sub-optimal as it also doesn=E2=80=99=
t show each category (new, expansion, contraction, churn, net change) visua=
lly in bar graph format =E2=80=93 that needs to change that to the standard=
ized view shown on the other platforms. Baremetrics lost five points for th=
is shortcoming in our rankings this year.=C2=A0 </p></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"=
><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=
=3D"width:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=
=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/f=
ile/88a9a755-04ff-4391-87e1-b2bd0882b586/Screenshot_2024-05-06_at_11.42.30_=
AM.png?t=3D1715013765" alt=3D"" height=3D"auto" width=3D"630" style=3D"disp=
lay:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p> SaaSGrid, Founderpath, and Profitwell all do MRR build=
 graphs way better, and all earned 10/10 in this category. </p></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p><span style=3D""><b>ProfitWell MRR Graph</b></s=
pan><br>ProfitWell did their MRR build graph the right way, showing existin=
g MRR plus reactivations plus upgrades minus downgrades minus churn =E2=80=
=93 which each category in a different color. Note the MRR is a bit lower a=
s I took the screenshot about 10 days ago. </p></td></tr><tr><td align=3D"c=
enter" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><tab=
le role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"=
margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"wid=
th:630px;"><img src=3D"https://lh7-us.googleusercontent.com/nvvevzRgLOeQwO8=
O7LguuiuVxWbAyqYixyHZL6ys91EeV7P_MuNITZ1RFSwz5MnF3lj7EXP3wmDbFFugAAy3GrCHpz=
LktUUZVvuLYvHMwvu5bPFk9X9AOuR3lhOrgou-L3rcjOgECbpM7ERH5G0ePU8" alt=3D"" hei=
ght=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"=
/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=3D"=
"><b>SaasGrid MRR Graph</b></span><br>SaasGrid also did their MRR graph the=
 right way. The MRR is a bit lower than the above platforms as I wrote this=
 article over the course of the last 10 days and pulled graphs on different=
 days for each platform. </p></td></tr><tr><td align=3D"center" valign=3D"t=
op" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" b=
order=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 au=
to;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img sr=
c=3D"https://lh7-us.googleusercontent.com/GPb2bcbB-eiQ8A5wxgFSn5se-dBSEqGOD=
_18z_UTcBKa8xCpDEHHnNpG4QC3hfK8Z7vJQeNJKn6UApKotxK1q61sa0-atGkkXvLhQTL-tr_V=
ZEsbXgl8dp20QV0kcODQuQ7Ehoh8x6-pypkbDmlbGKc" alt=3D"" height=3D"auto" width=
=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></tabl=
e></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p><span style=3D""><b>Founderpath M=
RR Graph</b></span><br>Founderpath also did their MRR build graph the right=
 way.=C2=A0 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"=
padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td =
align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://=
lh7-us.googleusercontent.com/85qLjM4bAPyEWgDiXXE5TYPKLG0IT3jQW144Bor6iApRsB=
8M4MAtcvkVG_o8jcXg9jkJmafyokmJCosWd6Km81Tn-Qpdkj8ih4XU31dbEo2cE_hqi1Iel5OXc=
ImvZnpfroEBjNRWYbBqGE1kBs4dNMc" alt=3D"" height=3D"auto" width=3D"630" styl=
e=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><=
tr><td id=3D"key-metric-2-account-churn" class=3D"dd" align=3D"left" valign=
=3D"top" style=3D"padding:0px 15px;text-align:left;"><h2><span style=3D""><=
i><b>Key Metric #2: Account Churn</b></i></span></h2></td></tr><tr><td alig=
n=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd=
"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" sty=
le=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=
=3D"width:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=
=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/f=
ile/49f921a0-fdad-4a9d-acc9-b698ba1a1784/Screenshot_2024-05-06_at_11.14.00_=
AM.png?t=3D1715012148" alt=3D"" height=3D"auto" width=3D"630" style=3D"disp=
lay:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p> Now let=E2=80=99s look at the churn calculation on eac=
h of the five metrics platforms. ChartMogul, ProfitWell, BareMetrics, and F=
ounderpath do it well, while SaasGrid does not. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p><span style=3D""><b>ChartMogul Account Churn</b></span><br=
>ChartMogul accurately shows my churn is 12.63% for April 2024 and has aver=
aged <span style=3D""><b>7.90%</b></span> over the last 3 months, implying =
a lifespan of <span style=3D""><b>12.6 months</b></span> and a lifetime val=
ue of<span style=3D""><b> $2469</b></span>. </p></td></tr><tr><td align=3D"=
center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><ta=
ble role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D=
"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"wi=
dth:630px;"><img src=3D"https://lh7-us.googleusercontent.com/aB3ZKm5guOaxK_=
46gpXpRc19Snq3zxqm7OpgT5QMSkZa4GTsq7EDBEj_9Sz1disCgchp66QoBdOYqxGdfiTQpbPjw=
dUekreQH-aEkBylv_wLWBPAd4I3DB6Y9NSOcvgb1SvbeSaYIWwqks4bY26dU4I" alt=3D"" he=
ight=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0=
"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=3D=
""><b>Baremetrics Account Churn</b></span></p></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p> Baremetrics does a good job of showing churn rates by month. Th=
eir 3 month churn average is 9.43%, implying an average lifespan of 10.6 mo=
nths (1/.0943). </p></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr>=
<td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"http=
s://lh7-us.googleusercontent.com/X0sHyjRP_lXnA_WmyDQQVSsXahDBq3gWs9u6vIgRJo=
AO8OvqaQ2qFH8N1M9kNIXSl88KgB2vLPmJfxX6xVY3ex28UUABP0nhoEpnK4UU0HknANWgSEBDv=
HNNl-JMeAipaFdXlpgCWY8H9n_D5oz79xY" alt=3D"" height=3D"auto" width=3D"630" =
style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p><span style=3D""><b>ProfitWell Account Chu=
rn</b></span><br>ProfitWell says 3 month monthly churn average is 10%, impl=
ying 10 months of life (1/churn) for an average SaasRise Member. </p></td><=
/tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20p=
x; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valig=
n=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuserconte=
nt.com/JdHgZHO5ZXqmh0BhnzmMxWZ2wJZ96lIpW5jzzSnopbW2mImBhcc25nfDgLiSxnjOTM0t=
t_HVD_E5l4NvzRPqzvP8RA2VaL0aaxcrqxbip-VrZoaQwgYpUQ7Ny6YvPeNSN6RZpFae13lLHbO=
wVNsqoY4" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;wid=
th:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p><span style=3D""><b>Founderpath Account Churn</b></span><br>Founderp=
ath has recently added the ability to see account churn over the last 1 mon=
th, 3 months, and 12 months (they call it =E2=80=9Clogo churn=E2=80=9D). Th=
ey are still working on improving some of their data visualizations and UI/=
UX (I=E2=80=99m helping them a bit with it).=C2=A0 </p></td></tr><tr><td al=
ign=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"=
dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" s=
tyle=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" styl=
e=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/53O2sw_=
KecnTAxg9VDG4xU7p3ozHwKJU4RbdlUS-9E1pJv3eHjjQMfWXtWwIk7ARxlP6QeRBpk5OuMdy_X=
mFiBJC4jvfWmJZ9FiQXJExYfIyPzwjxBuD-LPH0txs3CGJopOc4W4NJApXha6f5hKN3mY" alt=
=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" bor=
der=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p><span =
style=3D""><b>Not So Good at Account Churn=E2=80=A6 SaaSGrid</b></span><br>=
SaaSGrid doesn=E2=80=99t show monthly account churn. They show revenue rete=
ntion per month, but to properly calculate LTV you need to know monthly acc=
ount churn (the formula for LTV is 1/churn*ARPA). This is a weakness in the=
 SaaSGrid metrics platform. </p></td></tr><tr><td id=3D"key-metric-3-arpa" =
class=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-a=
lign:left;"><h2><span style=3D""><i><b>Key Metric #3: ARPA</b></i></span></=
h2></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px=
 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"cent=
er" valign=3D"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv=
.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qualit=
y=3D80/uploads/asset/file/c257ea59-9097-4d86-a18b-92287a48508d/Screenshot_2=
024-05-06_at_11.14.06_AM.png?t=3D1715012176" alt=3D"" height=3D"auto" width=
=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></tabl=
e></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p> ARPA (also sometimes known as AR=
PU) is average revenue per account per month. I like to call it ARPA as I w=
ant to know revenue per customer account not revenue per user (as some cust=
omers will have many users).=C2=A0 </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p> ACV is average annual contract value (ARPAx12). SMB SaaS provides usua=
lly talk about ARPA while enterprise firms with annual contracts required u=
sually talk about ACV. </p></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p><span st=
yle=3D""><b>BareMetrics ARPA</b></span><br>Baremetrics does it well=E2=80=
=A6 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding:=
 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D=
"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.g=
oogleusercontent.com/_ITmxV73mOxPOOU___kUPMS7zVWSV1Ho1lGdXloWEbixFoMWlhHRqa=
rrFnBOVb1NFFvj2aZHF0GYnnUsxb0lYzqJonywNHWqGG6P8aimO0zkbAI1-QpXu6ncIBMHU7FZ0=
aYZaiVVUAapQlxv3I5YUs8" alt=3D"" height=3D"auto" width=3D"630" style=3D"dis=
play:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td c=
lass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-b=
reak:break-word;"><p><span style=3D""><b>ChartMogul ARPA</b></span><br>Char=
tMogul also does APRA right (and they even call it the right thing!) </p></=
td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px=
 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" v=
align=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuserc=
ontent.com/zmkpWuXVK6ngSdLqrbH6VnPmysijAdAwst3jrUGCuAogx5A9IGEXzGt3zix-_GnJ=
aW5p-e2T1uhToyHWCSJITOEHbEW6ftSiRH6QvGMXorsEi-zi0UyccxlfZGnp7F6zf_baPOcGGV1=
ydHIgZ9OWq80" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block=
;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p><span style=3D""><b>ProfitWell ARPA</b></span><br>ProfitWell put=
s ARPA under the =E2=80=9CUnit Economics=E2=80=9D tab and tries to graph it=
 on the same graph as LTV and MRR, leading to a very confusing chart to rea=
d even for a SaaS metrics expert. Try to make heads and tails of the below =
line graph. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"=
padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td =
align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://=
lh7-us.googleusercontent.com/0wFZfjAFozrsIKLRL7O-rGf9exMvPnsBZTkpCJ6TEgc1hN=
6NFvykuKHwm1sQPLb-XnE_x7WwtO975HrrrROZ2msDy7DA_zpW-8M5di-43S9Wf7al29CqpeH7l=
v_AXGu1m_wNKtEEYFNbivbIO51-pT0" alt=3D"" height=3D"auto" width=3D"630" styl=
e=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p><span style=3D""><b>SaasGrid ARPA</b></span><b=
r>SaasGrid shows ACV but doesn=E2=80=99t show ARPA. ARPA is needed in order=
 to calculate LTV (unless you=E2=80=99re using annual account churn numbers=
). They should also show ARPA, which would be easy as that=E2=80=99s just A=
CV / 12. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7=
-us.googleusercontent.com/5oNqwTgq1JN-am94sgsM4JvQr88Rf6_8lKnpdkUlxt76TjT9Q=
UwC03i0ydq6pC5GW5GClDCsydf_U25FJ15XY2BBsCJ4FZDZW9uh3I-YxCjjfKmZyaNObQ2z8aPH=
hNABtLlF-fAvVJBzDcrQsBspnEQ" alt=3D"" height=3D"auto" width=3D"630" style=
=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p><span style=3D""><b>Founderpath ARPA</b></span>=
<br>Founderpath shows ARPA on just one summary graph. When I click =E2=80=
=9CView More=E2=80=9D it doesn=E2=80=99t show me ARPA but instead it shows =
me a list of all my customers, which isn=E2=80=99t too helpful. The ARPA he=
re is higher ($835 vs. $206) in this visualization because I manually added=
 to Founderpath via spreadsheet all the monthly revenue from three addition=
al 1:1 consulting clients in addition to our 170+ paying SaasRise monthly m=
embers. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padd=
ing: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td alig=
n=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-=
us.googleusercontent.com/2oUadSFQnr9xuraWXvRpvIXA0lcr3-K59jkC_5RixFiPCl18RB=
rJryVqoFtWd-QD7wQfYoeyCIHgX0gJb1-vqDY-D8QViHdaRyho9f1KNDuW9kVqXd91Pc_2YJSdR=
A5JkWXYqYl6SBrFn7b1YIzLqsk" alt=3D"" height=3D"auto" width=3D"630" style=3D=
"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><=
td id=3D"key-metric-4-lifetime-value" class=3D"dd" align=3D"left" valign=3D=
"top" style=3D"padding:0px 15px;text-align:left;"><h2><span style=3D""><i><=
b>Key Metric #4: Lifetime Value</b></i></span></h2></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"=
><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=
=3D"width:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=
=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/f=
ile/90f404b0-8fd5-41c3-995d-2b202f8e916c/Screenshot_2024-05-06_at_11.14.12_=
AM.png?t=3D1715012778" alt=3D"" height=3D"auto" width=3D"630" style=3D"disp=
lay:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p> You need to be able to estimate the lifetime value of =
a customer so you know how much you can spend in upfront Sales & Marketing =
costs to acquire the customer. Usually you=E2=80=99ll want to target spendi=
ng around 1/6th of your LTV in customer acquisition costs (or up to 1/3rd i=
f you=E2=80=99re venture backed and want to grow as fast as possible and ar=
en=E2=80=99t concerned about profitability in the short term). </p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p> The formula for lifetime value is (1/accou=
nt churn)*ARPA. This is the total amount of revenue that is expected to com=
e from your average customer over their expected lifetime.=C2=A0<br><br>Eac=
h platform will calculate the monthly churn average they use to estimate LT=
V over slightly different time periods =E2=86=92 sometimes 1 month, sometim=
es 3 months, sometimes 6 months. So that is why the numbers below vary. </p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p><i>(Side note: some people use gro=
ss margin instead of revenue for LTV but I don=E2=80=99t. I call that Lifet=
ime Margin).</i></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=3D"=
"><b>ChartMogul LTV</b></span><br>ChartMogul uses a 6 month average churn r=
ate to estimate our LTV at $2713 as you can see below.=C2=A0 </p></td></tr>=
<tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; "=
 class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D=
"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.c=
om/-IbFzfgRy_M6IM6i2EGjbUqyUp7mvr98SuPhx_a8S63QJ_rOflF-LyQzajbtOAkp3DQLbUhR=
oYCtBbBGx4uUimxKPlitHjGkRO_XclS_tEnqJ_bG27iqyZsXVEdySQg6Jey_S-0qqILaRegGBa4=
9R_U" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:1=
00%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p><span style=3D""><b>Baremetrics LTV</b></span><br>Let=E2=80=99s start w=
ith Baremetrics. Baremetrics says we=E2=80=99ve got a LTV of $1605 based on=
 our ARPA of $197 and April 2024 churn of 12.9%.=C2=A0 </p></td></tr><tr><t=
d align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=
=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" =
style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/gWq=
PoHMwGnyNtqDs2cFXLG6Yb1DS2m6vj_Yk4x5GsavTVg5-OfGaDEaUiA5WA8_c1uAkqxsieTMyF8=
mb-E5HuPJ96NoDNjOBVqr819dk6KcAf1CeiSMqdlcStXAFEHhL38WNTIN7HJVnFuBxCbtIdlI" =
alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" =
border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p><sp=
an style=3D""><b>ProfitWell LTV</b></span><br>ProfitWell sort of buries the=
 Lifetime Value under the Unit Economics section (had to look hard to find =
it) and then shows it on a graph with 3 different Y axes (yikes!)... </p></=
td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px=
 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" v=
align=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuserc=
ontent.com/oQnnFh_pTuqZGdsytmy9MmaY5qM6TjIOU7VLWBuEfJBzIe1Rak_CSvsAlyWsmGd0=
XoiQnxVUCZnKTh35goXYGtVBDtAjrQarUhXjpwHQFGIJUgIgoSsyu3g6hPX8N8lIrUV5RJ6Xm2C=
MgjgDinlSCXs" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block=
;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p> Please, ProfitWell, for the love of the <b>Chart Crime Gods </b=
>don=E2=80=99t ever again try to display LTV, ARPU, Customers, and MRR on t=
he same chart. =F0=9F=A4=AF </p></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Th=
ankfully, Profitwell also has a handy chart underneath the graph that makes=
 things clearer. </p></td></tr><tr><td align=3D"center" valign=3D"top" styl=
e=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr=
><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"htt=
ps://lh7-us.googleusercontent.com/oQnnFh_pTuqZGdsytmy9MmaY5qM6TjIOU7VLWBuEf=
JBzIe1Rak_CSvsAlyWsmGd0XoiQnxVUCZnKTh35goXYGtVBDtAjrQarUhXjpwHQFGIJUgIgoSsy=
u3g6hPX8N8lIrUV5RJ6Xm2CMgjgDinlSCXs" alt=3D"" height=3D"auto" width=3D"630"=
 style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p><span style=3D""><b>Founderpath LTV</b></=
span><br>Founderpath does not yet properly estimate lifetime value, instead=
 using a visually confusing historical-only lookback by cohort (for conserv=
ative underwriting purposes), which provides little insight into what a cus=
tomer is actually worth and what you can afford to spend to get a customer.=
 Trying to make heads and tails of the below LTV graphs from Founderpath le=
ft me scratching my head. Thankfully they=E2=80=99ve promised to add in a =
=E2=80=9CForecasted LTV=E2=80=9D section to their next update that I hear i=
s coming soon! </p></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr>=
<td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"http=
s://lh7-us.googleusercontent.com/2x1t49Am6RKORm5NsWKRdrHPwwoIauMP8bzK6SED84=
Kb8euI4oFQyDoiT_GCGflGXQ_JvtYzdyC2crPCbk_0J8rq-gJBCv7MRjmz04o0bcHQxnGkHAiJ3=
KagVSd5t6LKX1qk3JPEyBVt6VbLR0jvwAg" alt=3D"" height=3D"auto" width=3D"630" =
style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p> For LTV, Founderpath needs to simply copy=
 Baremetrics or ChartMogul. </p></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> As=
 I was explaining to Founderpath founder/CEO Nathan Latka (a friend of mine=
 for 15 years) this week=E2=80=A6 the estimated LTV is essential to show in=
 a SaaS metrics platform. The whole essence of my CAC based scaling method =
(that I call the SaaS Growth System). </p></td></tr><tr><td style=3D"paddin=
g-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class=
=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ol start=
=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px =
0px;"><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left=
;word-break:break-word;"> Estimate LTV (1/monthly account churn)*ARPA </p><=
/li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;w=
ord-break:break-word;"> Multiply LTV by 1/6th </p></li><li class=3D"listIte=
m ultext"><p style=3D"padding:0px;text-align:left;word-break:break-word;"> =
Target that as your max S&M CAC (or use 6-12 month payback period) </p></li=
><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word=
-break:break-word;"> Turn on ads across all channels (and outbound if ACV &=
gt; $10k) </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;te=
xt-align:left;word-break:break-word;"> Calculate CPL and CPA by channel </p=
></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left=
;word-break:break-word;"> Take <a class=3D"link" href=3D"https://link.mail.=
beehiiv.com/ss/c/u001.5LVZgu6haJjMb5mfcCcNJkUpwqALZaiHzFloTpHIObPcsOCcN6H-q=
3zz6FrQubV07ziWpScHsVBezOQ-U5pF6h-xsDWzMbYNZwx_waH_EWVJTAFVY3Qk_VBYizXZmURv=
sR40K-6a9anIcbL1MBbShCZn_sbXFUnJcHvZ2GnTziW2REOtBDgzMVrImWv0W-ViuLR_h3qlidX=
Qdq3A1_u-bZQGBwzcYgsd8BBbXgcFj2Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h20/h001._hdgr7=
e9qSAAEnSa5aeu0vQipNkPrL9duRb6Nc9oUw8" target=3D"_blank" rel=3D"noopener no=
referrer nofollow"><span>Founderpath loan</span></a> if unit economics prof=
itable </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-=
align:left;word-break:break-word;"> Scale up working channels=C2=A0 </p></l=
i><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;wor=
d-break:break-word;"> Profit (increased revenue growth plus higher multiple=
 exit). </p></li></ol></div></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Once y=
ou know your LTV, you=E2=80=99re off to the races and can begin testing pai=
d search, retargeting, custom audience matching, and lookalike audience ads=
 across Google, Meta, LinkedIn, Bing, Adroll, affiliate networks, and the r=
eview sites =E2=80=93 and ramping up outbound if your ACV &gt; $10k. Get on=
e or two of those channels to be CAC-Profitable (1/6th of LTV or better) an=
d you=E2=80=99re off to the races with scaling up revenue in a big way and =
you can scale up like we did at iContact to $50M ARR. </p></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p><span style=3D""><b>SaasGrid LTV</b></span><br>SaasG=
rid also does not properly estimate lifetime value, instead using a histori=
cal-only approach that provides little actual value until many many years h=
ave passed. They would be well-served by adding the standard subscription r=
evenue LTV estimation calculation, which is ((1/churn) * ARPA)) shown by mo=
nth. While it=E2=80=99s nice to ALSO see the historical vintages this shoul=
d not replace an actual LTV estimation. </p></td></tr><tr><td align=3D"cent=
er" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table =
role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"mar=
gin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:=
630px;"><img src=3D"https://lh7-us.googleusercontent.com/vKmR61KEZDeO-z7nIJ=
gtkPQGI-2Wos3e6iqnw2jLb3ZUXy9-i8Gptg0hDfWu919lsjFueK_bxMv4mwewJs0ecurfTU2ms=
V-T-ca-mmylCQK5JaWRl39DrvtDkuMUmIm6pPm3oKcRW_e96WnSKLGkz4U" alt=3D"" height=
=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/><=
/td></tr></table></td></tr><tr><td id=3D"key-metrics-5-trial-conversion" cl=
ass=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-ali=
gn:left;"><h2><span style=3D""><i><b>Key Metrics #5 - Trial Conversion</b><=
/i></span></h2></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"p=
adding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td a=
lign=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://m=
edia.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dred=
irect,quality=3D80/uploads/asset/file/9f7ae24a-817f-4090-9b5c-524136f96037/=
Screenshot_2024-05-06_at_11.14.21_AM.png?t=3D1715012891" alt=3D"" height=3D=
"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td=
></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p> Trial conversion is =
the percentage of trials from a particular month who eventually convert. So=
me platforms calculate it incorrectly (not taking into account the time it =
takes for the trials to convert), others do it right.<br><br><span style=3D=
""><b>ChartMogul Trial Conversion</b></span><br>ChartMogul does trial conve=
rsion reporting the right way=E2=80=A6 </p></td></tr><tr><td align=3D"cente=
r" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table r=
ole=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"marg=
in:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:6=
30px;"><img src=3D"https://lh7-us.googleusercontent.com/NtmqSm1ONgqDyVpM3_n=
AylgwOk7UCiH9CxWekqNcUaaHqYlylKrMSQeVEqf41HrF92tNrh1l99GeOb7noPmTDhMG84tJul=
se924u5ngZKb4nyFJTMXZALO5Jr6UEyS0SLzCJ2rklCpqNpLVToRvJHyM" alt=3D"" height=
=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/><=
/td></tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D=
"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td=
 align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https:/=
/lh7-us.googleusercontent.com/w2kUROEeinvEUPQ_zlGpN_Od1Ud2w46lhazEm0dPD8Wej=
sc9HyvHfY0tb76Ceb_RncHpuEA8w-2dnty14MQ5YCO27JjRsFYxopjN-VKTS54w1gBvviz-Clg5=
1B8OzqklM-KcbBR9L6lltB9QQJYU0Ow" alt=3D"" height=3D"auto" width=3D"630" sty=
le=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p><span style=3D""><b>SaasGrid Trial Conversion=
</b></span><br>SaasGrid also calculates trial conversion properly (showing =
84.9% conversion for March 2024). They attribute paid conversions to the mo=
nth the trial started, creating accurate calculations.=C2=A0 While this doe=
s mean that I won=E2=80=99t have fully accurate numbers for the prior month=
 until the 14th of the next month (when the prior month cohort of trials ha=
s fully converted due to my 14 day free trial) =E2=80=93 that=E2=80=99s oka=
y with me. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"p=
adding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td a=
lign=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://l=
h7-us.googleusercontent.com/zbf0Q5DcX4Y50t1vqTO5F-A1YM2E9HlzwAwyecAyF6DoPPD=
GqLI-GmxB0gad7YxjtqHSkxBepPe2Rb25XyHRb2blavx9CLyE6t1nENkU6C87rwASQVGjbQKR7P=
JxkwN5IGdpQvVMqisLRrvDoM4xnKg" alt=3D"" height=3D"auto" width=3D"630" style=
=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p><span style=3D""><b>BareMetrics Trial Conversio=
n</b></span><br>BareMetrics calculates trial conversion incorrectly, which =
allows for silly or way off conversion rates like 165% (see Nov 2023) or 50=
% (see April 2024). The actual conversion rate of the trials who started th=
eir trial in November 2023 was 80%. It also incorrectly includes trials tha=
t are still within their 14 day trial period in the total conversion rate i=
n the top left, which causes the figure to be substantially understated for=
 growing companies.=C2=A0 </p></td></tr><tr><td align=3D"center" valign=3D"=
top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 a=
uto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img s=
rc=3D"https://lh7-us.googleusercontent.com/wLKXnr22CV8liIuDJKAWGUacyDmC8vNQ=
uKWM0K0vdySwzcSGT9ij_M-Hq53eyGavogMUTL406CORu_Aryz0lDNlD78hImHwRv5Eck9fCnzu=
L2zOjVww3a9vKvYRxIbBH9HvssZuXs38IzlhUKXE4lVc" alt=3D"" height=3D"auto" widt=
h=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></tab=
le></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p><span style=3D""><b>ProfitWell T=
rial Conversion</b></span><br>ProfitWell=E2=80=99s calculation of trial con=
version is also incorrect. They show that 53.7% of our trials converted in =
March 2024 when in fact 62 converted into paying customers of the 73 trials=
 who started in March 2024 (84.9%). They have the same math problem as Bare=
Metrics. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7=
-us.googleusercontent.com/hPWSB9UI2FtFbx8XXLyJVWLUizNiuaoxfZ1qVPEoznVYOxLRR=
i-_D_uDkPsdg0c6zEGBANd7YkeMd2aKo8Npq2qrWzHf4gpbQ9sQolkNoqsa8EthcFM5c2u7f_3-=
qAIEGc1YrCsyDgH6qBqrcSIWiTM" alt=3D"" height=3D"auto" width=3D"630" style=
=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p><span style=3D""><b>Founderpath Trial Conversio=
n</b></span><br>Founderpath sadly does not show trial conversion % at all. =
Should be an easy win for their team to add soon. </p></td></tr><tr><td id=
=3D"key-metric-6-quick-ratio" class=3D"dd" align=3D"left" valign=3D"top" st=
yle=3D"padding:0px 15px;text-align:left;"><h2><span style=3D""><i><b>Key Me=
tric #6 - Quick Ratio</b></i></span></h2></td></tr><tr><td align=3D"center"=
 valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table rol=
e=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin=
:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630=
px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,f=
ormat=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/aed9b616-6c=
91-4e0c-95f1-866df14e7e0b/Screenshot_2024-05-06_at_11.14.27_AM.png?t=3D1715=
012978" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width=
:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p> The quick ratio is new customers added in a time period divided by th=
e number of lost customers. To grow, you need a ratio above 1.0. </p></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p> The best venture-backed businesses consi=
stently maintain a quick ratio above 3 (they are adding 3x as many customer=
s monthly as they are losing). This is pretty easy to do in year 1 or 2 =E2=
=80=93 but requires massive investment in growth to maintain in years 3 onw=
ard when the existing customer count is higher (and thus you have to add mo=
re to outrun the churn plateau).=C2=A0 </p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p> Companies with a quick ratio under 1.0 are generally shrinking in =
size, unless they happen to have enough revenue growth from existing custom=
ers to make up for the churn.=C2=A0 </p></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p><span style=3D""><b>BareMetrics Quick Ratio</b></span><br>BareMetrics =
shows the Quick Ratio while others do not =E2=80=93 giving it ten points in=
 our 2024 ranking. SaasRise has a 4.46 quick ratio currently, meaning that =
for every 1 customer that cancels, we add 4.46 new paying customers. This c=
an only be possible with either very low churn (which we don=E2=80=99t have=
) or very good marketing (which we do have). </p></td></tr><tr><td align=3D=
"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><t=
able role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=
=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D=
"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/AzuexDOvQTe=
ml1ByP2E1pUIVFNeFufUtbTL-YhI6V1QuJYRi4B38crXEOkYiMgsSQgbzlgVqZOPq7pkCZcqu1j=
dM46hg_JvJymSfDjw3-RkgPtNUbF-wN5mfplo4CVA7hSwt6UJ07dYz8yJqNR2WjBY" alt=3D""=
 height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=
=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Let=E2=
=80=99s go other platforms =E2=80=94 add this important and standard metric=
! </p></td></tr><tr><td id=3D"key-metric-7-retention-tables" class=3D"dd" a=
lign=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-align:left;"><h=
2><span style=3D""><i><b>Key Metric #7 - Retention Tables</b></i></span></h=
2></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px =
15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"cente=
r" valign=3D"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv.=
com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
=3D80/uploads/asset/file/cc8cc029-9b34-4d38-b7c0-24ccf0f59e65/Screenshot_20=
24-05-06_at_11.14.31_AM.png?t=3D1715013015" alt=3D"" height=3D"auto" width=
=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></tabl=
e></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p> Looking at your cohort retention=
 tables can tell you if your current vintage of customers from recent month=
s are churning at lower rates or higher rates than average, a leading barom=
eter for how your onboarding and churn reduction efforts are going.=C2=A0 <=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p><span style=3D""><b>ChartMogul R=
etention Tables</b></span><br>Here=E2=80=99s what ChartMogul=E2=80=99s rete=
ntion tables look like: </p></td></tr><tr><td align=3D"center" valign=3D"to=
p" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" bo=
rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 aut=
o;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=
=3D"https://lh7-us.googleusercontent.com/AUnbG0p-BX_2_IUp9mc4J9bHlR_AHQcAyC=
wX8n3w5fmkMXJxbZxyFneOfcfSbxUVNA26rwn0hlp7YcIuv80b2HOPNmapp3ac-ovJGPFpbCAR3=
PegRgqb6wi_kUUvb9bzRCQ0Tpi4VSXdKbCi2THt4DQ" alt=3D"" height=3D"auto" width=
=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></tabl=
e></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p><span style=3D""><b>BareMetrics R=
etention Tables</b></span><br>Baremetrics does it well=E2=80=A6 </p></td></=
tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px=
; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=
=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuserconten=
t.com/hIuy3hjMlPoFgHGHwR85PflqN0nDz9LNmSmzYdbS5IJil0z6o6uF8RIzYQEUIY5pOpXOY=
ai8bUJmbqBqS3A34FW3WnHJ7mykR7sDiU2rPj5IakiZ1Le3pP7VvBWjWmtKLhQHBOctMuK5siZK=
AAlljNs" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;widt=
h:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p><span style=3D""><b>ProfitWell Retention Tables</b></span><br><span s=
tyle=3D"">ProfitWell also does it well, adding some nice green, red, yellow=
 color coding that helps makes sense of things.</span></p></td></tr><tr><td=
 align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=
=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" =
style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/V3Z=
1JY93rTDFsnx6Tk1c3lG7Pvb2V34eD4o2juK6jz2X7boPzIbYNKqVSzZsmr-Qg93bXvU_-cADTQ=
XMWSLU0EQ4oaeEF8CKN7C1aNsVYGSu1vnFe28wb8MmVuQErgBXTQig1fcZQDfk1UvZzbunQxk" =
alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" =
border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p><br=
><span style=3D""><b>SaaSGrid</b></span>=C2=A0<span style=3D""><b>Retention=
 Tables</b></span><br><span style=3D"">SaaSGrid does it nicely also=E2=80=
=A6</span></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pa=
dding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cel=
lspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td al=
ign=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh=
7-us.googleusercontent.com/cEvp0z1pHC8uBRttyFJbYvuykxLjQmgccb3r1HsA0mrQU9Ca=
i8E5HGpUIVqC-sgk5oNKHhgch2Ah5gVW091qH6uGwrm8rxn8uev2VGYnDgucGNvmxR_5OzS5Wuc=
gQjrOtBnBw5VIrbYfdG5TjFVk3u4" alt=3D"" height=3D"auto" width=3D"630" style=
=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p><span style=3D""><b>Founderpath Retention Table=
s</b></span><br>Founderpath hasn=E2=80=99t labeled their retention table in=
 the cells, reducing the utility of this report by a bit (see the others fo=
r better examples). Shades of blue aren=E2=80=99t quite going to get the jo=
b done with clarity.=C2=A0Plus my firm has only been around 7 months so I d=
on=E2=80=99t know why they are showing 12 months of data. </p></td></tr><tr=
><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " cl=
ass=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"t=
op" style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com=
/VJtTYJpJh07isNUp7-kfDlh_DKJ4LLH8O3S1sezytiFtNg8R_6h91KrwyIcRsz7jup0KVAcuge=
jPGT4KPrrQ-mBHikGKQhcV0vXn4OvBVo9bE7suuY9U8UKqracOTJm8u6dGB-5NDorAsShus8zx_=
4Y" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100=
%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D=
"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p=
> Now that we=E2=80=99ve reviewed the most important 7 key metrics, let=E2=
=80=99s look at three key features: industry benchmarks, geographic visuali=
zations, and mobile apps. </p></td></tr><tr><td id=3D"key-feature-1-industr=
y-benchmarks" class=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0=
px 15px;text-align:left;"><h2><span style=3D""><b>Key Feature #1: Industry =
Benchmarks</b></span></h2></td></tr><tr><td align=3D"center" valign=3D"top"=
 style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;=
"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80/uploads/asset/file/1681a222-ac29-43fb-9716-=
997aa97271e0/Screenshot_2024-05-06_at_11.14.38_AM.png?t=3D1715013046" alt=
=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" bor=
der=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Knowi=
ng how your company compares to other SaaS companies with similar ACVs or a=
ge is important. Here are some of the best benchmarking visuals these platf=
orms offered. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p><span style=3D"">=
<b>ChartMogul Industry Benchmarks</b></span><br>ChartMogul offers a very co=
ol comparison that allows you to see how fast you are growing compared to o=
ther firms. <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u0=
01.UXwWVAixgZ-oyJn_0myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5a=
FX5_Fx7fXo8ejlCd6r85AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNKDurc7_jap9aEvGzZZl=
D1ZQn0tT_eq8IZqTiaObDPc-ueNuNzrbGCPa4Utm5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg/h2=
1/h001.sL466Ubs-fuEwozjwDSRmRBYZeR5eqVisjCWHTTbGKk" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>SaasRise</span></a> is growing in t=
he top 15% of firms that ChartMogul tracks, reaching $343k in ARR after 7 m=
onths.=C2=A0 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D=
"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td=
 align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"https:/=
/lh7-us.googleusercontent.com/U4wwf7qNG_qK0x8o65bbqmI3prETmX9spMBweK-6vIO5l=
v9iakOFcHbWe7n-8NR8_ZwomwvgjdrtDt5_c0wxxNhUJQedfMrmK_SA7LfhNUXJYharZaFUULga=
BvKDf5Y0Xug2ukHhi0cAPBylyEdl18E" alt=3D"" height=3D"auto" width=3D"630" sty=
le=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p> ChartMogul also provides industry benchmarks=
 with 25th percentile, median, and 75th percentile for MRR Growth Rate, Cus=
tomer Retention Rate, and Net Revenue Retention Rate. To be in the top 25% =
of companies in their system, you need a 86% revenue growth rate, a 75% ann=
ual retention rate, and an 84% annual net retention rate (which is new cust=
omer revenue plus existing customer expansion revenue minus churned custome=
r revenue). </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p> Now, don=E2=80=99t=
 beat yourself up if you=E2=80=99re not at 86% revenue growth =E2=80=93 as =
many companies in ChartMogul are small and thus growing off a minimal base.=
 It=E2=80=99s easy to grow 100% in year two. Doing that in year six is hard=
! </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p><span style=3D""><b>BareMetri=
cs Industry Benchmarks</b></span><br>Baremetrics also offers some neat benc=
hmarks, though it would be quite helpful to see how I compare to all subscr=
iption-based firms in their system via a drop down menu, not just those in =
my cohort. In my =E2=80=9Ccohort=E2=80=9D of $100+ ARPU customers of theirs=
 they are comparing against, we do especially well on the Quick Ratio. </p>=
</td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15=
px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0"=
 cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center"=
 valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuse=
rcontent.com/UfemsEpGuMisa9xi5Y6q3ixecCb9QwpHzewkr9AtznGyVWuAMIAgaOWoGLvIzn=
O7FgOMz-11Vf_YxJ3vuVHstTZ_quskxNtLD1Xo9GE_wydlJGp9huF6wV3lgYLdUeVPPnEnDC9ev=
N3KGkapd6S60eU" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:blo=
ck;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td align=3D"=
center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><ta=
ble role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D=
"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"wi=
dth:630px;"><img src=3D"https://lh7-us.googleusercontent.com/FuQVNDQmsB-Cll=
6nU_4C8XILurwOtuTqmgysaIIdkwUO-IDg2n9WmlNNVUD_cFnTAUiWTVKfSvBnWlMsHR_2zVTn1=
TROofkdR6QhpS-afpx1G7N_TLcN3hCbQWiSK33-zIFia4ZowQJryJaHvfnbRbU" alt=3D"" he=
ight=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0=
"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p><span style=3D=
""><b>ProfitWell Industry Benchmarks</b></span><br>ProfitWell has some nice=
 benchmark visualizations. They grouped me by firms with $25k to $100k MRR.=
 It would be nice to be able to look at the data overall and based on MRR a=
nd ARPA cohorts, but only MRR groupings are available. </p></td></tr><tr><t=
d align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=
=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" =
style=3D"width:630px;"><img src=3D"https://lh7-us.googleusercontent.com/CXS=
3b83Zp8yazyJRDg4holx2gVIiCXzzph3kiEN7GztH2qCqPXTOwyB9Nt9s-znx9YguG9S_8nTvfY=
MUSd7MUSFtH9lf0PDMjb-s3cCxas6rfIFn5P0pX8bTn2wZWDrr_iTVECXSsoTVK-bjiFpknNw" =
alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;" =
border=3D"0"/></td></tr></table></td></tr><tr><td align=3D"center" valign=
=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"no=
ne" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto=
 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><i=
mg src=3D"https://lh7-us.googleusercontent.com/KMTYlCRnu4RLDibGRzsqgTDHs1Wz=
VldQ0zhlVByI_E8j8oN5H-4os3u2_RCUZ1WAtgmdlFvQsII15v1nrjPJ-vvfXIJVM9cTGqhEqDy=
cK_dvTW1Sul0i6hok-vRaNxT9pFHD8m7Zaq6YU0NWE-VS7as" alt=3D"" height=3D"auto" =
width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr><=
/table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p><span style=3D""><b>Founderp=
ath Industry Benchmarks</b></span><br>Founderpath doesn=E2=80=99t really of=
fer industry benchmarks yet, but they do give you a cool =E2=80=9CSaaS Cred=
it Score=E2=80=9D based on a number of factors =E2=80=93 that you can utili=
ze to <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.5LV=
Zgu6haJjMb5mfcCcNJkUpwqALZaiHzFloTpHIObPcsOCcN6H-q3zz6FrQubV07ziWpScHsVBezO=
Q-U5pF6h-xsDWzMbYNZwx_waH_EWVJTAFVY3Qk_VBYizXZmURvsR40K-6a9anIcbL1MBbShCZn_=
sbXFUnJcHvZ2GnTziW2REOtBDgzMVrImWv0W-ViuLR_h3qlidXQdq3A1_u-bZQGBwzcYgsd8BBb=
XgcFj2Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h22/h001._KtclJobHMNG4XVZyRaNW36GcufDWoO=
SD0A9-hekiz0" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>=
get an RBF loan from them in 3-4 days</span></a> for up to 50% of your ARR =
that you can use to ramp up your customer acquisition or R&D. Now, that=E2=
=80=99s pretty cool.=C2=A0 </p></td></tr><tr><td align=3D"center" valign=3D=
"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 =
auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img =
src=3D"https://lh7-us.googleusercontent.com/0klomibxF9LplFdceJHhGtZJEB31atO=
T9MgwXzokssaUnKNHf3cUOHyjN9EnZr33g0w66xtNlobsoprOOVqbTZcirgzsLojafGzzyscWON=
3B6j5NjwzavEeBYpIsVKSjWPFEkpa9OMXXOvQvC-JFxuo" alt=3D"" height=3D"auto" wid=
th=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></ta=
ble></td></tr><tr><td id=3D"key-feature-2-geo-view-of-customers" class=3D"d=
d" align=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-align:left;=
"><h2><span style=3D""><b>Key Feature #2: Geo View of Customers</b></span><=
/h2></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20p=
x 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"c=
enter" valign=3D"top" style=3D"width:630px;"><img src=3D"https://media.beeh=
iiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qua=
lity=3D80/uploads/asset/file/c505ba38-59b1-4253-bfb4-b65558eeda6f/Screensho=
t_2024-05-06_at_11.14.47_AM.png?t=3D1715013078" alt=3D"" height=3D"auto" wi=
dth=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></t=
able></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p> The =E2=80=9Cgeographic view=
=E2=80=9D of customers on ChartMogul is really helpful =E2=80=93 it allows =
me to look at both revenue, customers, ARPA, churn, and LTV by country. Tak=
e a look=E2=80=A6 </p></td></tr><tr><td align=3D"center" valign=3D"top" sty=
le=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;">=
<tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"><img src=3D"=
https://lh7-us.googleusercontent.com/-gmwgqa5z7AclrwzcXi1pmjsZcUG17aiNhSTeR=
3UMGb28em523YrGGmUDJbzr7m4NqMWjxAZunfsRliBQ7U03m_omwvVga9Ew-hkiizwcbb8sPKRo=
cr67P5gH1uMqc7sJO6sEwTr7BCIA773aALTXUo" alt=3D"" height=3D"auto" width=3D"6=
30" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p> This tool helped me figure out that 7=
0% of my customers come from North America, 20% from Europe, and 10% from t=
he rest of the world (perhaps because so far we only offer CEO/Founder mast=
erminds in the Western timezones. Soon we will be adding new SaasRise CEO/F=
ounder masterminds in the Middle East/Asia/Oceania time zones. </p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p> This geoview would be a nice feature add f=
or other platforms, especially Baremetrics who is doing their best to keep =
up with ChartMogul. Baremetrics does win on overall UI/UX design ease-of-us=
e however. </p></td></tr><tr><td id=3D"key-feature-3-mobile-app" class=3D"d=
d" align=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-align:left;=
"><h2><span style=3D""><b>Key Feature #3: Mobile App</b></span></h2></td></=
tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px=
; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=
=3D"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv.com/cdn-c=
gi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/upl=
oads/asset/file/9d86886a-499a-4ba7-b9ea-ec6f1a8a5db0/Screenshot_2024-05-06_=
at_11.14.52_AM.png?t=3D1715013148" alt=3D"" height=3D"auto" width=3D"630" s=
tyle=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p><span style=3D""><b>BareMetrics Mobile App<=
/b></span><br>Baremetrics mobile app actually exists, which gets it 5 point=
s. Unfortunately, much of the data is broken and wrong for all time periods=
 other than 1 month. As you can see, according to the Baremetrics mobile ap=
p we=E2=80=99ve generated $31,171 in the last 30 days in net revenue, but s=
omehow only $4,137 over the last 365 days, which of course is mathematicall=
y impossible. It=E2=80=99s time to get that right! </p></td></tr><tr><td al=
ign=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"=
dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" s=
tyle=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" styl=
e=3D"width:315px;"><img src=3D"https://lh7-us.googleusercontent.com/uxg9bjA=
bLkCfgbbl4GzD-ponuuWJvNLEWhqQO_aEcIJUKcosTFnbIt6vOLA81ErwDlTq1tgKvy80Yqb5xK=
JyNG6CNSoF_0WQIoOUnbg0E6QxBda66BTs7FU_2OD1YDgqfMjdBOsvjZdOoeFjxjxJmWY" alt=
=3D"" height=3D"auto" width=3D"315" style=3D"display:block;width:100%;" bor=
der=3D"0"/></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t" st=
yle=3D"width:315px;"><p>Correctly showing $31,171 in net revenue after fees=
 for the last 30 days</p></td></tr></table></td></tr><tr><td align=3D"cente=
r" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table r=
ole=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"marg=
in:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:3=
15px;"><img src=3D"https://lh7-us.googleusercontent.com/BBMHbKl4uRamV7IABaD=
HAWPwyYZwu0ixrAhKVUFvF1GCtNKA68Q__BVm1_qFMvxd7Qjh9WI_7vsHAFbp9RRMqDBtH-HrNy=
a-2B7KtzPfyqNOBdrVg6herCCao-3L3eXomd9gewhLJFEEunRcQo75wwE" alt=3D"" height=
=3D"auto" width=3D"315" style=3D"display:block;width:100%;" border=3D"0"/><=
/td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t" style=3D"width=
:315px;"><p>Baremetrics mobile app incorrectly showing $4,137 for the last =
365 days which is wrong.</p></td></tr></table></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p><span style=3D""><b>ChartMobile Mobile App</b></span><br>The Cha=
rtMogul mobile app also exists, which is good=E2=80=A6 but it=E2=80=99s ver=
y very basic, requires a QR code API key (not user friendly) to set up and =
only has one screen on it and it doesn=E2=80=99t show many of the basic met=
rics like Churn, ARPA or LTV. </p></td></tr><tr><td align=3D"center" valign=
=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"no=
ne" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto=
 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:315px;"><i=
mg src=3D"https://lh7-us.googleusercontent.com/ZLmphzL2tqch9opurRFilAzgaeGD=
49W_8ABLexwrYTZecgWtanaZiubfIVfDEXHSg3Rv3IcUWpq-wJPSDant5Kt0CWsLYsxAmM42hLx=
j4JukMe4dGiqoFCMJNaDhC79Mvb-netDR1_PjeNMUwa1lHQA" alt=3D"" height=3D"auto" =
width=3D"315" style=3D"display:block;width:100%;" border=3D"0"/></td></tr><=
/table></td></tr><tr><td id=3D"overall-takeaways-from-our-review-o" class=
=3D"dd" align=3D"left" valign=3D"top" style=3D"padding:0px 15px;text-align:=
left;"><h2><span style=3D""><b>Overall Takeaways from our Review of SaaS Me=
trics Platforms</b></span></h2></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> The=
re are many more features of all five platforms that aren=E2=80=99t covered=
 in this article, so we encourage you to check all five of them out with th=
eir free trials or free accounts. Personally, I like to have all of them an=
d compare and contrast but if I had to choose one paid one I=E2=80=99d go w=
ith ChartMogul and of course there=E2=80=99s no reason not to use the free =
ones ProfitWell, SaaSGrid, and Founderpath. </p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p> You can sign up for them here (and within 2-24 hours have all=
 your data analyzed depending on how many transactions you have). </p></td>=
</tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:2=
7px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=
=3D"edm_outlooklist"><ul style=3D"list-style-type:disc;margin:0px 0px;paddi=
ng:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"padding:0px;=
text-align:left;word-break:break-word;"><a class=3D"link" href=3D"https://l=
ink.mail.beehiiv.com/ss/c/u001.v1kDgiS7fjsJ-7uH69Umlo1ancLdaxSlFJqulRV3e9TJ=
nBp3d4gGCV5kNsERR0kUXQiS3ll3vSh3_OyZcJdw6OX00F9DJdGqnLfDa6KX7L37UVLon9OHwi-=
ccxVQOHnVGCr-KJ7IgRzAasppnfF8aET0y7bYCRIxncgz1eN4wCYS3SJBvycjHHGvQq_cBzjseq=
kRu9mlZRIW-kukzktvgA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h23/h001.jbL5AiQFIlcUhPsM9w=
I9zlWTBV-aFoAb6E5pdvBuq-g" target=3D"_blank" rel=3D"noopener noreferrer nof=
ollow"><span>ChartMogul</span></a> (Free up to 10k MRR then ~$200/mo, 14 da=
y free trial)=C2=A0 </p></li><li class=3D"listItem ultext"><p style=3D"padd=
ing:0px;text-align:left;word-break:break-word;"><a class=3D"link" href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.gtWBFF5fBSyvpyFlLqOXYdqm2DvLkQ_T9Uv7=
QkySY8aON38T22ntwqEdtRERlB4hWpxYLUZzj1UjQODwOcIiQMKOwRG1yGaRW6vJJHaKR6OCeDK=
xnZ_5378zNPd21qB1n4ieJSXErc5B0TaXfz652iBpBt-tcKqItz94IzPlMtcoAjgYHkysUkClxa=
qtcs1U/464/QVAg8uZ9S_G5GJIb3GM7Rg/h24/h001.q94-jRIuKdnDROiJugQAKvyOzAMG4pl3=
62giQG2_oBc" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>B=
areMetrics</span></a> (free up to 30K MRR then ~$200/mo, 14 day free trial)=
 </p></li><li class=3D"listItem ultext"><p style=3D"padding:0px;text-align:=
left;word-break:break-word;"><a class=3D"link" href=3D"https://link.mail.be=
ehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfatvjDVVZZVDYSTW8ChNVsRjl7P_CDhfFTd=
T8_wfVraehngIkCBX0Q6gusQ2f8WtlxaniQRm83d4HhwS1OfP3FGrdINui6cz_DCmgDWHwOGZLm=
vNdlZp1H70GIg3QAJ0_m-RGc5I9HtGo1a2n8L60cc72YMmpokSqSBWRcdnm9QgARTv8bLb7MM5c=
s_rfQbA3w/464/QVAg8uZ9S_G5GJIb3GM7Rg/h25/h001.wjcKwo_Y4w9KuNrCfOF8er34AURu2=
36ivUU4NSwqod4" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><spa=
n>Profitwell</span></a> (free) </p></li><li class=3D"listItem ultext"><p st=
yle=3D"padding:0px;text-align:left;word-break:break-word;"><a class=3D"link=
" href=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfdF3Q=
cIFsF3OlTs7ZQIeLK_fjnUvDgrazHU8MiI8EQtHz4sQ477sojN30rMstRzECA_TuT3Djiu5T7Zq=
DF9VwdnfV_1qbNkJx9ktr76C9WUzBLAgTZ8U5MAAJq-OfBNZV3V4VuFxgKIBKBP0SheNh5lKtkf=
oFBfbzI5gZMX_jmZaqNNmoCppYp7eCZiM1WBBIg/464/QVAg8uZ9S_G5GJIb3GM7Rg/h26/h001=
.wLbg3wxwnbJcH9wr-iD-4qS2PDRFtVijezYpxmC-7yM" target=3D"_blank" rel=3D"noop=
ener noreferrer nofollow"><span>SaaSGrid</span></a> (free) </p></li><li cla=
ss=3D"listItem ultext"><p style=3D"padding:0px;text-align:left;word-break:b=
reak-word;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u0=
01.5LVZgu6haJjMb5mfcCcNJkUpwqALZaiHzFloTpHIObPcsOCcN6H-q3zz6FrQubV07ziWpScH=
sVBezOQ-U5pF6h-xsDWzMbYNZwx_waH_EWVJTAFVY3Qk_VBYizXZmURvsR40K-6a9anIcbL1MBb=
ShCZn_sbXFUnJcHvZ2GnTziW2REOtBDgzMVrImWv0W-ViuLR_h3qlidXQdq3A1_u-bZQGBwzcYg=
sd8BBbXgcFj2Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h27/h001.qHRz-chtu_u-Gtv47i-GCFOQ1=
fLb-yb7kFN1BwRDZK0" target=3D"_blank" rel=3D"noopener noreferrer nofollow">=
<span>Founderpath</span></a> (free, also provides revenue-based financing l=
oans) </p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p> Overall,=
 ChartMogul (#1), BareMetrics (#2), and ProfitWell (#3) are the winners of =
the 2024 SaaS Metrics Platforms Rankings by <a class=3D"link" href=3D"https=
://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZf=
ZSc5a6QmDzeenvyygyHkslhv-FeSShxxbjkdZcfHrqXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTF=
fBEBc3-smYa8FRLBZvpZWYL2AYCCq3npMnxDF2YSER-HzD20urdaDqExrh7_CFblCz19anunJrR=
IBdxaBHDZ9_PcBEVgZr2CN1Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h28/h001.l7t3IyzaRPIBlU=
tldcHf9iMm3p9N6AkqDyqIVTyLrH8" target=3D"_blank" rel=3D"noopener noreferrer=
 nofollow"><span>SaasRise</span></a>, the growth mastermind community for S=
aaS CEOs and Founders with $1M to $250M in ARR (you can <a class=3D"link" h=
ref=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfWkGw11k=
4H7s6J5NJaZfZSc5a6QmDzeenvyygyHkslhv-FeSShxxbjkdZcfHrqXP0p8VBMN8M-2kztQH8wE=
PHqfSwdbnbTFfBEBc3-smYa8FRLBZvpZWYL2AYCCq3npMnxDF2YSER-HzD20urdaDqExrh7_CFb=
lCz19anunJrRIBdxaBHDZ9_PcBEVgZr2CN1Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h29/h001.j6=
Tj_w3lX4UUJ6OPNiDK6jLqO_WyexGWeSvP0sbLuk8" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow"><span>apply to join us here</span></a>).=C2=A0 </p><=
/td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15p=
x 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" =
valign=3D"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv.com=
/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D=
80/uploads/asset/file/958437f6-5e94-4984-8e28-79310bf1dcec/Screenshot_2024-=
05-06_at_11.11.17_AM.png?t=3D1715011882" alt=3D"" height=3D"auto" width=3D"=
630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></=
td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px=
 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" v=
align=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuserc=
ontent.com/yMFW_kXuhPJ-3a2Fp8HptSV7xc0oz9KppcJk6f8GsYsYTosONGFDnD_Sf9J_ZQo2=
-Km4Vuatq08gnVrQjX2s-sbyANVR54IkhB49zasmJyJ-I9WPb-YMSOAJsCN_n1XS_m4LVCCQ7i8=
fLMcd3FFtG-M" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block=
;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p><span style=3D""><i>Did you like this article? Do want to learn =
more about SaasRise, our community for SaaS CEOs and Founders with $1M to $=
250M in ARR? View our </i></span><a class=3D"link" href=3D"https://link.mai=
l.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvHyl6Fx9-g1r7uh7NK5YfTswMK1hNYM=
VyPq_ZTLTaealVGl4DK3T1lPp8CHFtvug-iWPOhe5UDaE_2S5k-2uvzsBDz0L1x8GblRZ-myySh=
KvpGHdlWuKjeRcgnixuTKsRPMWqfmXZqglYsI7qI2_6xl8Yfu827o5qqzfeWoJ-XYLq7_k3lRI9=
s359H5x5fe_xCIIS3RAfc8uTIOQV3dqoZdmljku-gkft1y--xKQgT6M9uK0_n52J_OEm7snB0Ec=
5EOXiq0YluBsuId_PwOMH9U/464/QVAg8uZ9S_G5GJIb3GM7Rg/h30/h001.bVNKxg2M07--cj3=
tHGW_UImOHy4TVg5TFMoA-A5khyc" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>membership overview deck here</span></a><span style=3D""><i=
> and apply at </i></span><a class=3D"link" href=3D"https://link.mail.beehi=
iv.com/ss/c/u001.nSzEwh8Hvg1v-dLg6I2b_RUez00W41dup9IBTmNPgmpHPTC9CTTw2Flh9b=
dClJ5Ij5AkPAb28MjUkZNb_tvhiQ0BdP98ZpixULXr_9SqpBAx_jnvRB4CQEofHcElG9oYArFiW=
r7yjjGMSC1aifacUNXyHDbELouo6qWNhK49us2v2prmXbMtTqrK5ISBYrefN4Dl-RbsmwTmMyJO=
3lTxRQ/464/QVAg8uZ9S_G5GJIb3GM7Rg/h31/h001.Ll2anLLFpAuJbHytyQmn7gChrxSK_ASC=
-w6gvgDEPRw" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>w=
ww.saasrise.com</span></a><span style=3D""><i>.</i></span></p></td></tr><tr=
><td id=3D"join-our-community-of-saa-s-ce-os-f" class=3D"dd" align=3D"left"=
 valign=3D"top" style=3D"padding:0px 15px;text-align:left;"><h2><span style=
=3D""><b>Join Our Community of SaaS CEOs & Founders</b></span></h2></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p> Thanks for reading. We hope this 2024 SaaS=
 M&A Report has been helpful to you. Please take a moment to learn more abo=
ut <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.UXwWVA=
ixgZ-oyJn_0myWAb-AJ0Mu__w4425SAq3JxfAdg2rLip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fX=
o8ejlCd6r85AumOZ-XJue940kXm-L8lf7EofgroUvKFoINNKDurc7_jap9aEvGzZZlD1ZQn0tT_=
eq8IZqTiaObDPc-ueNuNzrbGCPa4Utm5QXic/464/QVAg8uZ9S_G5GJIb3GM7Rg/h32/h001.Vl=
QVM_AvScb4YcJLOYdMOaTqmWIYSiR-h5wB17w5qBM" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow"><span>SaasRise</span></a>, our community for SaaS CE=
Os and Founders. We welcome all CEOs and Founders with $1M-$250M in ARR to =
join us. We hold three masterminds each week for our members and provide an=
 in-depth library of SaaS growth, fundraising, and exit resources. You can =
<a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.d1Y1-FGtv=
kksf5D-7I1gfZhEIMvX8vXWZQqHB6MecCmldFEGWIfXbiB7IEQRFnIsha5rIFETtHnh3LUBfe3D=
ycIVyDbQGcAs6hfCDHmwVG7XXrcX8IQwdICfm8dsC_VPbXX67skkRvarTjPF2zr0c5OtJN4OaIL=
OfctU1HKpHfWYWX2fDvnk92ieTVfc9Wsi8ml_sai2ilFp11M9gSE29Q/464/QVAg8uZ9S_G5GJI=
b3GM7Rg/h33/h001.OiFtruTOqvflraqmmubvR6vGM8W_NX3gIFMvsmYUsxA" target=3D"_bl=
ank" rel=3D"noopener noreferrer nofollow"><span>apply here</span></a>. </p>=
</td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding: 20px 15=
px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0"=
 cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center"=
 valign=3D"top" style=3D"width:630px;"><img src=3D"https://lh7-us.googleuse=
rcontent.com/hfBs593YmI4BmWtDAy-IYLfUyzxsIZtkXekvhMxE6scbeaw3ols42QrNCpn0QB=
mwa5wAjDC_JrJiDJVB9XomoREPGh1MbycbrrYCwFLQIpZsQ8yVSDEFSo4kypr8or0iCFJBG9_um=
Jx5QX6vufzCXSM" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:blo=
ck;width:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td align=3D"=
center" valign=3D"top" style=3D"padding-bottom:14px;padding-left:15px;paddi=
ng-right:15px;padding-top:14px;text-align:center;width:100%;word-break:brea=
k-word;" class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td class=3D"v" align=3D"center" vali=
gn=3D"middle" height=3D"52" style=3D"height:52px;"><a href=3D"https://link.=
mail.beehiiv.com/ss/c/u001.UXwWVAixgZ-oyJn_0myWAb-AJ0Mu__w4425SAq3JxfAdg2rL=
ip74na7V4zcI1CkkJWIfWT5aFX5_Fx7fXo8ejlCd6r85AumOZ-XJue940kXm-L8lf7EofgroUvK=
FoINNKDurc7_jap9aEvGzZZlD1ZQn0tT_eq8IZqTiaObDPc-ueNuNzrbGCPa4Utm5QXic/464/Q=
VAg8uZ9S_G5GJIb3GM7Rg/h34/h001.fxsBgYDYR9Cno41VaXT-9dxI1ViOVY8V15Dw7TTKHOk"=
 target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"color:#FFF=
FFF;font-size:18px;padding:0px 22px;text-decoration:none;"> Apply to Join S=
aasRise Here </a></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p>=
 See you next week with more killer SaaS scaling content! </p></td></tr><tr=
><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px=
;padding:30px 0px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"=
50%%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr=
><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"join-our-community-f=
or-saa-s-ce-os-" class=3D"dd" align=3D"left" valign=3D"top" style=3D"paddin=
g:0px 15px;text-align:left;"><h3><span style=3D""><b>Join Our Community for=
 SaaS CEOs at $1M+ in ARR</b></span></h3></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p> Thanks for reading! If you liked this article, join the SaasRise com=
munity at <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001=
.nSzEwh8Hvg1v-dLg6I2b_RUez00W41dup9IBTmNPgmpHPTC9CTTw2Flh9bdClJ5Ij5AkPAb28M=
jUkZNb_tvhiQ0BdP98ZpixULXr_9SqpBAx_jnvRB4CQEofHcElG9oYArFiWr7yjjGMSC1aifacU=
NXyHDbELouo6qWNhK49us2v2prmXbMtTqrK5ISBYrefN4Dl-RbsmwTmMyJO3lTxRQ/464/QVAg8=
uZ9S_G5GJIb3GM7Rg/h35/h001.PWz3zVc5x1wxmPXtpBR7xYIEHytyoONnaYGc2c5MOzs" tar=
get=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>www.saasrise.com<=
/span></a> for even more helpful growth content and weekly SaaS CEO masterm=
inds. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p><span style=3D""><i><b>Ab=
out the Author: </b></i></span><span style=3D""><i>Ryan Allis is the founde=
r of </i></span><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/=
c/u001.d1Y1-FGtvkksf5D-7I1gfZhEIMvX8vXWZQqHB6MecCmldFEGWIfXbiB7IEQRFnIsha5r=
IFETtHnh3LUBfe3DycIVyDbQGcAs6hfCDHmwVG7XXrcX8IQwdICfm8dsC_VPbXX67skkRvarTjP=
F2zr0c5OtJN4OaILOfctU1HKpHfWYWX2fDvnk92ieTVfc9Wsi8ml_sai2ilFp11M9gSE29Q/464=
/QVAg8uZ9S_G5GJIb3GM7Rg/h36/h001.LQ1MKoWGKoGCBlZHrcqA9HlyMCkYrw25TIzJal-QZv=
I" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>SaasRise</s=
pan></a><span style=3D""><i>, a community for SaaS CEOs with $1M to $100M i=
n ARR. Ryan previously led iContact as CEO and Co-Founder to $50M ARR and a=
 $169M exit, raised $47M in equity capital and $6M in venture debt, and ear=
ned an MBA from Harvard Business School. Today, Ryan advises B2B SaaS CEOs =
on scaling up and helping them prepare for nine figure exits.</i></span></p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p> P.S. - Below are six valuable Saa=
S growth resources we=E2=80=99ve put out. I hope they are useful to you! </=
p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;=
line-height:0px;padding:30px 0px;" class=3D"dd"><table class=3D"j" role=3D"=
none" width=3D"50%%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"six-h=
elpful-free-saa-s-growth-resou" class=3D"dd" align=3D"left" valign=3D"top" =
style=3D"padding:0px 15px;text-align:left;"><h2><i><b>Six Helpful Free SaaS=
 Growth Resources from SaasRise</b></i></h2></td></tr><tr><td align=3D"cent=
er" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table =
role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"mar=
gin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:=
630px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRp=
DqFJvHyl6Fx9-g1r7uh7NK5YfTuV21gI3PH6jnS4uvftVRJAAPhtgQK0p2t_uiv4AO4Nexzcts-=
pTgjHN73hQcw0x14cz1ftGdeY9V9D5euL5wT-2X28h0K6bUfNeZ-EOcjU_C7pitTAcb8eKZos0d=
JtnQ7Sy3vmFkd1j8PQyarnIxRRA_tz11L_neGpTguS0m77G0Oq3zQg1GQbAXkKLnC4iqc0_Uvzv=
5WeqVQRWe26A7yzJmSEu3adBi2S20bNyWzl6GrR4pFxnrjqJdHTbFgrIu0/464/QVAg8uZ9S_G5=
GJIb3GM7Rg/h37/h001.4VUzRHQ1IXrSz1KiMgB_tsvr0s061sJPMSC4hqZ9GMQ" rel=3D"noo=
pener noreferrer nofollow" style=3D"text-decoration:none;" target=3D"_blank=
"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,form=
at=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/39f7169c-c0e6-=
4c32-a0c3-3a9fe5a402c7/Screen_Shot_2023-12-06_at_4.01.59_PM.png?t=3D1701900=
125" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:10=
0%;" border=3D"0"/></a></td></tr></table></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p><i>The most in-depth guide for scaling up SaaS companies from $0 to $=
50M in ARR. Including over 1,200 slides on every aspect of SaaS scaling.</i=
></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding-bot=
tom:14px;padding-left:15px;padding-right:15px;padding-top:14px;text-align:c=
enter;width:100%;word-break:break-word;" class=3D"dd"><table role=3D"none" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td c=
lass=3D"v" align=3D"center" valign=3D"middle" height=3D"52" style=3D"height=
:52px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRp=
DqFJvHyl6Fx9-g1r7uh7NK5YfTuV21gI3PH6jnS4uvftVRJAAPhtgQK0p2t_uiv4AO4Nexzcts-=
pTgjHN73hQcw0x14cz1ftGdeY9V9D5euL5wT-2X28h0K6bUfNeZ-EOcjU_C7pitTAcb8eKZos0d=
JtnQ7Sy3vmFkd1j8PQyarnIxRRA_tz11L_neGpTguS0m77G0Oq3zQg1GQbAXkKLnC4iqc0_Uvzv=
5WeqVQRWe26A7yzJmSEu3adBi2S20bNyWzl6GrR4pFxnrjqJdHTbFgrIu0/464/QVAg8uZ9S_G5=
GJIb3GM7Rg/h38/h001.EXCgjgrctGih2Yo-Qqfegr0vpwf5_72YLTPRhukewwk" target=3D"=
_blank" rel=3D"noopener noreferrer nofollow" style=3D"color:#FFFFFF;font-si=
ze:18px;padding:0px 22px;text-decoration:none;"> View Google Slides </a></t=
d></tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"p=
adding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td a=
lign=3D"center" valign=3D"top" style=3D"width:630px;"><a href=3D"https://li=
nk.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvP34CjWryES5fztgLyVRajWlq=
9P7uPkYNoou8RKs8F_LCryTvmWh5y8ODCVCmLCwNF0Q7xFd9JLQJl_zibZ0qMYSGdFXbpdjYWQx=
JhhjrS40x3TW5JFuqdJYn4y2MMDU1UuRRfdeKFJwFmKWzPwqEUHa0SV9yt2SuPc2zgLBCYyswSE=
ImaD6C4GAH40B21UTmFI2_FcVxpkXtTS5nLoTbEgZw-6_c51okD_giAD3RbNUM0Ow9fMU8FpZBK=
4CRVXhoQ1Rm0LIuE2zlRzfs1G_reg/464/QVAg8uZ9S_G5GJIb3GM7Rg/h39/h001.OeUISIcLP=
x_jPK4no7AwlQz4tnX3pLuIBnqVs7mbhLw" rel=3D"noopener noreferrer nofollow" st=
yle=3D"text-decoration:none;" target=3D"_blank"><img src=3D"https://media.b=
eehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,=
quality=3D80/uploads/asset/file/861ac953-0d2e-4b3e-9e8e-8c582132325e/Screen=
_Shot_2023-12-06_at_4.17.29_PM.png?t=3D1701901054" alt=3D"" height=3D"auto"=
 width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></a></td><=
/tr></table></td></tr><tr><td class=3D"dd" align=3D"center" style=3D"paddin=
g:0px 15px;text-align:center;word-break:break-word;"><p><i>How to determine=
 whether to scale up or down your marketing channels</i></p></td></tr><tr><=
td align=3D"center" valign=3D"top" style=3D"padding-bottom:14px;padding-lef=
t:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;wor=
d-break:break-word;" class=3D"dd"><table role=3D"none" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"v" align=3D"=
center" valign=3D"middle" height=3D"52" style=3D"height:52px;"><a href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvP34CjWryES5fztg=
LyVRajWlq9P7uPkYNoou8RKs8F_LCryTvmWh5y8ODCVCmLCwNF0Q7xFd9JLQJl_zibZ0qMYSGdF=
XbpdjYWQxJhhjrS40x3TW5JFuqdJYn4y2MMDU1UuRRfdeKFJwFmKWzPwqEUHa0SV9yt2SuPc2zg=
LBCYyswSEImaD6C4GAH40B21UTmFI2_FcVxpkXtTS5nLoTbEgZw-6_c51okD_giAD3RbNUM0Ow9=
fMU8FpZBK4CRVXhoQ1Rm0LIuE2zlRzfs1G_reg/464/QVAg8uZ9S_G5GJIb3GM7Rg/h40/h001.=
Ic3yRyMCIwn_5BA3LQiaozNt493vG19b5eG8zhmMVuc" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow" style=3D"color:#FFFFFF;font-size:18px;padding:0px =
22px;text-decoration:none;"> Channel Scaling Spreadsheet Template </a></td>=
</tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"width:630px;"><a href=3D"https://link=
.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvP34CjWryES5fztgLyVRajWMBLL=
C6xyPf5YOpdg0gN63nPAbHAU1HDAEKRm8FrZUXMbSb9ArJMwesr_NnbbVPCrSfuhHgVQE-oczGL=
xNk_a-MnnhmijzyHkNUuoPx0JQKe7glAD3bwXTgavSeBRTHbjPJPmDdtIvuawuDFX4H9z2PHVPY=
RWNV9OjhRhBNURAmAPqrNsRtI9b0cNeujsmfaiD-caxsETJ8DCLBpH4xDaWPqgBYqEIZileDZax=
vTasnTBm_UbMckWImUn3WB4WtXA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h41/h001.PvXecEhi29h=
f8Pbc8h8UHkk70zzEpxmYjvcBg14TD-k" rel=3D"noopener noreferrer nofollow" styl=
e=3D"text-decoration:none;" target=3D"_blank"><img src=3D"https://media.bee=
hiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qu=
ality=3D80/uploads/asset/file/de951fea-01d7-4540-9ba9-7cd0b598121c/Screen_S=
hot_2023-12-06_at_4.18.01_PM.png?t=3D1701901086" alt=3D"" height=3D"auto" w=
idth=3D"630" style=3D"display:block;width:100%;" border=3D"0"/></a></td></t=
r></table></td></tr><tr><td class=3D"dd" align=3D"center" style=3D"padding:=
0px 15px;text-align:center;word-break:break-word;"><p><i>How to calculate A=
RPU, LTV, Churn, Lifespan, CPL, CAC, and Max CAC</i></p></td></tr><tr><td a=
lign=3D"center" valign=3D"top" style=3D"padding-bottom:14px;padding-left:15=
px;padding-right:15px;padding-top:14px;text-align:center;width:100%;word-br=
eak:break-word;" class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"v" align=3D"cent=
er" valign=3D"middle" height=3D"52" style=3D"height:52px;"><a href=3D"https=
://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvP34CjWryES5fztgLyVR=
ajWMBLLC6xyPf5YOpdg0gN63nPAbHAU1HDAEKRm8FrZUXMbSb9ArJMwesr_NnbbVPCrSfuhHgVQ=
E-oczGLxNk_a-MnnhmijzyHkNUuoPx0JQKe7glAD3bwXTgavSeBRTHbjPJPmDdtIvuawuDFX4H9=
z2PHVPYRWNV9OjhRhBNURAmAPqrNsRtI9b0cNeujsmfaiD-caxsETJ8DCLBpH4xDaWPqgBYqEIZ=
ileDZaxvTasnTBm_UbMckWImUn3WB4WtXA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h42/h001.FF-o=
DJ2xUVknhj7pEl-G5BgSKVTegEEoHTRsFkVNZNs" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow" style=3D"color:#FFFFFF;font-size:18px;padding:0px 22px=
;text-decoration:none;"> SaaS Unit Economics Spreadsheet Template </a></td>=
</tr></table></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"width:535px;"><a href=3D"https://link=
.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvL779viTrGYjpt97inVIgiIDJrR=
VO8S3oMVsYXBWqIg75lkbo8v8yKHpH7O41A8lNB8UY_f8QW_6-p3W4i_JqVaUHMfEq3n7F6N5P0=
LvWHnX4QVRz-nwWO6B8tUT0cDQTe3ZrNNB2BzN-cHi1y9AneDDoxq98Ln-IGn4GKAUpfxiXKbqO=
cvtAA1C-Tp_srsktAwtW-rcaYDej42__oUEGGA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h43/h001.=
OcFlSXMkbrMliHyI-10mInqrM289Ydio_hvhX62j6sU" rel=3D"noopener noreferrer nof=
ollow" style=3D"text-decoration:none;" target=3D"_blank"><img src=3D"https:=
//media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3D=
redirect,quality=3D80/uploads/asset/file/89223472-c441-419b-b648-c5f1446429=
9e/SaaS_Growth_System.jpeg" alt=3D"" height=3D"auto" width=3D"535" style=3D=
"display:block;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;=
border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" b=
order=3D"0"/></a></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p>=
<i>A fourteen page in-depth PDF on we take each CEO client through a six-ph=
ase process designed to increase lead volume, customer acquisition, and rev=
enue growth =E2=80=94 and then scale up the sales team, executive team, and=
 investor support as we help you prepare for future fundraising rounds (if =
needed) or an exit (if desired).</i></p></td></tr><tr><td align=3D"center" =
valign=3D"top" style=3D"padding-bottom:14px;padding-left:15px;padding-right=
:15px;padding-top:14px;text-align:center;width:100%;word-break:break-word;"=
 class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td class=3D"v" align=3D"center" valign=3D"mi=
ddle" height=3D"52" style=3D"height:52px;"><a href=3D"https://link.mail.bee=
hiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvL779viTrGYjpt97inVIgiIDJrRVO8S3oMVs=
YXBWqIg75lkbo8v8yKHpH7O41A8lNB8UY_f8QW_6-p3W4i_JqVaUHMfEq3n7F6N5P0LvWHnX4QV=
Rz-nwWO6B8tUT0cDQTe3ZrNNB2BzN-cHi1y9AneDDoxq98Ln-IGn4GKAUpfxiXKbqOcvtAA1C-T=
p_srsktAwtW-rcaYDej42__oUEGGA/464/QVAg8uZ9S_G5GJIb3GM7Rg/h44/h001.G6FByT4qB=
H92JgoUKkUjeuKpmYldXsKdHdmvgjNKzOo" target=3D"_blank" rel=3D"noopener noref=
errer nofollow" style=3D"color:#FFFFFF;font-size:18px;padding:0px 22px;text=
-decoration:none;"> Download Now </a></td></tr></table></td></tr><tr><td al=
ign=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"=
dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" s=
tyle=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" styl=
e=3D"width:315px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=
=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/f=
ile/7382f906-1319-4b11-a91e-41eb6955d7e4/Screen_Shot_2023-09-13_at_2.05.10_=
PM.png" alt=3D"" height=3D"auto" width=3D"315" style=3D"display:block;width=
:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px=
 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border=3D"0"/></td></=
tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p><i>A twenty page in-dept=
h PDF on how to scale a B2B SaaS Company from $1M to $50M ARR. Covering CAC=
-based customer acquisition, sales team scaling, venture capital markets, a=
nd preparing for the exit. </i></p></td></tr><tr><td align=3D"center" valig=
n=3D"top" style=3D"padding-bottom:14px;padding-left:15px;padding-right:15px=
;padding-top:14px;text-align:center;width:100%;word-break:break-word;" clas=
s=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0" align=3D"center"><tr><td class=3D"v" align=3D"center" valign=3D"middle"=
 height=3D"52" style=3D"height:52px;"><a href=3D"https://link.mail.beehiiv.=
com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvL779viTrGYjpt97inVIgiLtj-0TmrDHvi4By4wwZ=
DzynUKOzSmBOxMVozZX5wlRYmvkh-u67Z1VagfZklPRdQ1vumJFI9mb_esJx6BD9KhSDvZ1posv=
X2rorj2QdmaGenCBdYUJ1Kcf3oZxpp0X7oCgCWpQIbcudpEINEkoOt2hgGEtfFGR4Q0aafOx26H=
_qz1q8bqeAScvmkZIABQlDho/464/QVAg8uZ9S_G5GJIb3GM7Rg/h45/h001.5U2b4Hr3lXQwss=
sIA55TevF5kjiXDRFz254FfP3VctU" target=3D"_blank" rel=3D"noopener noreferrer=
 nofollow" style=3D"color:#FFFFFF;font-size:18px;padding:0px 22px;text-deco=
ration:none;"> Download Now </a></td></tr></table></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"=
><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl=
e=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=
=3D"width:315px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.FFZtJe=
QpwndDgTRpDqFJvL779viTrGYjpt97inVIgiIGkl0zMnx4ciEDFzUmYwbbuv1AHrKTSm-0yY4e9=
fU4h2x-vilzD4C9YesxiAJwqwrk0yJoD28ii_bFsfTOtsKl53rbKRJ9R1Mz-W4587qot4oYJwKV=
eoCo-hJ-pEMXOpjJSolseaPo74rsEr0kVeOzGFQF7qxDDAyUVywL6hpGl6tmUdY56yiuesi49BC=
MivI/464/QVAg8uZ9S_G5GJIb3GM7Rg/h46/h001.PmcZxqCjdSz5aLDwJUIfiw3fCoJINFR7NX=
bQFedY4hg" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:no=
ne;" target=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/=
fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asse=
t/file/1ea23c59-4f32-4e86-88c6-902958562441/formula.png" alt=3D"" height=3D=
"auto" width=3D"315" style=3D"display:block;width:100%;border-radius:0px 0p=
x 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border=
-box;border-color:#E5E7EB;" border=3D"0"/></a></td></tr></table></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p><i>The SaaS Growth Formula was written to help=
 SaaS CEOs who are focused on growing their company&#39;s sales - by implem=
enting a simple formula called The Growth Formula. This formula is for comp=
anies that have already established product/market fit, already have paying=
 customers, and are now ready to scale up through scientific and CAC-based =
digital marketing, inbound sales, and outbound sales.</i></p></td></tr><tr>=
<td align=3D"center" valign=3D"top" style=3D"padding-bottom:14px;padding-le=
ft:15px;padding-right:15px;padding-top:14px;text-align:center;width:100%;wo=
rd-break:break-word;" class=3D"dd"><table role=3D"none" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"v" align=3D=
"center" valign=3D"middle" height=3D"52" style=3D"height:52px;"><a href=3D"=
https://link.mail.beehiiv.com/ss/c/u001.FFZtJeQpwndDgTRpDqFJvL779viTrGYjpt9=
7inVIgiIGkl0zMnx4ciEDFzUmYwbbuv1AHrKTSm-0yY4e9fU4h2x-vilzD4C9YesxiAJwqwrk0y=
JoD28ii_bFsfTOtsKl53rbKRJ9R1Mz-W4587qot4oYJwKVeoCo-hJ-pEMXOpjJSolseaPo74rsE=
r0kVeOzGFQF7qxDDAyUVywL6hpGl6tmUdY56yiuesi49BCMivI/464/QVAg8uZ9S_G5GJIb3GM7=
Rg/h47/h001.Aehmhg_nNLrcciGRgdbosKSob0jZsJWY688sYzcgdiA" target=3D"_blank" =
rel=3D"noopener noreferrer nofollow" style=3D"color:#FFFFFF;font-size:18px;=
padding:0px 22px;text-decoration:none;"> Download Now </a></td></tr></table=
></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;l=
ine-height:0px;padding:30px 0px;" class=3D"dd"><table class=3D"j" role=3D"n=
one" width=3D"50%%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"join-=
our-saas-growth-mastermind-for" class=3D"dd" align=3D"left" valign=3D"top" =
style=3D"padding:0px 15px;text-align:left;"><h2><b>Join Our Saas Growth Mas=
termind for CEOs and Founders With $1M+ in ARR</b></h2></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p> If you like the above resources and want more stuff li=
ke this, <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.=
3RWQk7PsMcGZFaHJD4ymO9Yhj06TDYx0UZXAf518upiWH3spDJwPHnZ4KOeaRrll_TkLD-OZTNe=
C7x9olbmSxNw73KDC-gQT7nucctKzBayvaUAseOnIkChPwiwqJcsE48hYv48ccZUtwdyvBff_ZA=
IK4xeai5pKkekU9JPHQRbQMc4uk4xLyCAj21MGismv-RcOIKBW8tx0d679Op8DdA/464/QVAg8u=
Z9S_G5GJIb3GM7Rg/h48/h001.Uv1t4ajeQHvfe1lbUEnbiiFHTfTr8S2C37iC4Jgn5zk" targ=
et=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>apply to join Saas=
Rise</span></a>, our mastermind community for SaaS CEOs and Founders with $=
1M+ in ARR who are focused on scaling up MRR. Every Wednesday we jump on an=
 optional mastermind call to support each other and share what is working w=
ith scaling our companies =E2=80=93 and we support each other throughout th=
e week in our private community. </p></td></tr><tr><td align=3D"center" val=
ign=3D"top" style=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D=
"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 a=
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tps://link.mail.beehiiv.com/ss/c/u001.vcO4wAIbe6FJ2uqXsgEoaRjSajwJLgT3UxepR=
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RjXW-0aiuXhHT4a-Oju9u9ew_qbwSKQ-CTf6WRxuZ_IzhyhRHyQdL8OCgfWZju7gOhAV0xdrcdt=
nVwwp/464/QVAg8uZ9S_G5GJIb3GM7Rg/h50/h001.6iJQ-Rv3bVhIXLnvSihs6ysGb8ER2ZJaW=
-R6wICmDcE" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D=
"text-decoration:underline;text-decoration-color:#000000;"><p>Our private c=
ommunity platform, SaasRise</p></a></td></tr></table></td></tr><tr><td id=
=3D"about-the-author" class=3D"dd" align=3D"left" valign=3D"top" style=3D"p=
adding:0px 15px;text-align:left;"><h3><span style=3D""><i><b>About The Auth=
or</b></i></span></h3></td></tr><tr><td align=3D"center" valign=3D"top" sty=
le=3D"padding: 20px 15px 20px; " class=3D"dd"><table role=3D"none" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;">=
<tr><td align=3D"center" valign=3D"top" style=3D"width:252px;"><img src=3D"=
https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,oner=
ror=3Dredirect,quality=3D80/uploads/asset/file/95ce4977-1eff-4123-99fd-29b7=
974424a0/Ryan_Allis_Headshot_.jpg" alt=3D"" height=3D"auto" width=3D"252" s=
tyle=3D"display:block;width:100%;" border=3D"0"/></td></tr></table></td></t=
r><tr><td align=3D"center" valign=3D"top" style=3D"padding:12px 19px 12px 1=
9px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center" class=3D"d2" style=3D"border-=
left-color:#fe535e;border-left-style:solid;border-left-width:2px;border-rad=
ius:0px;"><tr><td align=3D"center" valign=3D"top" style=3D"padding:7px 12px=
 7px 12px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"left" =
valign=3D"top" class=3D"i2"><p style=3D"margin:0px;text-align:left;"><i>Rya=
n Allis is the founder of </i><a class=3D"link" href=3D"https://link.mail.b=
eehiiv.com/ss/c/u001.d1Y1-FGtvkksf5D-7I1gfWkGw11k4H7s6J5NJaZfZSc5a6QmDzeenv=
yygyHkslhv-FeSShxxbjkdZcfHrqXP0p8VBMN8M-2kztQH8wEPHqfSwdbnbTFfBEBc3-smYa8FR=
LBZvpZWYL2AYCCq3npMnxDF2YSER-HzD20urdaDqExrh7_CFblCz19anunJrRIBdxaBHDZ9_PcB=
EVgZr2CN1Q/464/QVAg8uZ9S_G5GJIb3GM7Rg/h51/h001.qUVA8ZcPxKTq_qddPvBvnBhkQRAe=
svxw2Sk0faWfEec" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><sp=
an>SaasRise</span></a><i>, the mastermind community for growth-focused SaaS=
 CEOs with $1M-$100M in ARR. He is a three time INC 500 CEO. He was previou=
sly CEO of iContact and grew the firm as founder/CEO to 70,000 customers, 1=
 million users, 300 employees, $50M per year in sales, and an exit for $169=
M to Vocus (NASDAQ:VOCS). </i></p><p style=3D"margin:0px;text-align:left;">=
<i>Since the sale of iContact, Ryan has been the CEO coach to high-growth S=
aaS firms including Tatango, Seamless.ai, Pipeline, Datalyse, Green Packet,=
 Revenue Accelerator, RXNT, Galleon, Clearstream, YouCanBookMe, Retreaver, =
and EventMobi. Ryan has been part of the EO and Summit Series communities.<=
/i></p><p style=3D"margin:0px;text-align:left;"><i>He holds an MBA from Har=
vard Business School, where he was Co-President of the Social Enterprise Cl=
ub and a member of the Harvard Graduate School Leadership Institute. He=E2=
=80=99s passionate about helping recurring revenue software companies grow =
and exit.</i></p></td></tr></table></td></tr></table></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p><i>We=E2=80=99ll see you next time with more great SaaS g=
rowth and scaling content!</i></p></td></tr></table></td></tr><tr><td class=
=3D"b" align=3D"center" valign=3D"top" bgcolor=3D"#fe535e" style=3D"padding=
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e role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td height=3D"10" style=3D"line-height:1px;font=
-size:1px;height:10px;"> &nbsp; </td></tr><tr><td class=3D"w" align=3D"cent=
er" valign=3D"top" style=3D"padding:15px;"><table role=3D"none" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><=
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