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To: "Andrew Sterling" <andrew@sterlingcal.com>
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Subject: =?utf-8?Q?Re:_The_truth_behind_your_firm=E2=80=99s_worst_review?=
Date: Fri, 12 Apr 2024 10:37:08 -0500
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I'm sharing some tried-and-tested resources - let me know what you
think 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Andrew,

Every law firm has that one negative review that keeps them up at night.

You know the one - it's the scathing, one-star critique that pops up
first when potential clients search for your practice online.

I've seen it happen time and time again - Your team is buried in work,
frantically preparing for a high-stakes case when a client's request for
an update goes unnoticed amidst the chaos. 

Days later, you finally have a moment to breathe, only to discover a
scathing review from the neglected client who now doubts their choice in
your firm.

But here's the thing - after working with hundreds of attorneys facing
similar challenges, I've noticed a pattern. The most successful firms
don't let a single review define them. Instead, they view it as an
opportunity for growth and improvement.

These firms have a secret weapon: systems, processes, and partnerships
designed to transform even the harshest feedback into positive change.
They understand that the review itself isn't the real problem; it's how
they choose to respond that truly matters.

I want to share with you some of the tried-and-tested resources that
have helped our clients navigate these challenges and come out stronger
on the other side:

* How to Solve Root Issues in Your Law Firm

* How to Deal with Naysayers

* Why Your Law Firm Needs Internal Marketing

* How to Incentivize Your Law Firm Team

Take a moment to explore the resources I've included above - I truly
believe they have the potential to transform the way you approach
challenges and grow your firm.

If you have any questions or need help, our team is available to provide
support.

Get In Touch ›››  

Michael Mogill
Founder & CEO | CRISP
_________________

Sent to andrew@sterlingcal.com

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Crisp, 1874 Defoor Ave NW, Atlanta, GA 30318, United States
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ace: 0pt; mso-table-rspace: 0pt; max-width: 600px;"><tr=0Astyle=3D"mso-line=
-height-rule: exactly;"><td id=3D"layout_table_66a1b737a30f261d58472fc24309=
2a0c40ef0d57" valign=3D"top" align=3D"center" width=3D"600" style=3D"mso-li=
ne-height-rule: exactly; background-color: #ffffff;"><table cellpadding=3D"=
0" cellspacing=3D"0" border=3D"0" class=3D"layout layout-table root-table" =
width=3D"600" style=3D"-ms-text-size-adjust: auto; -webkit-text-size-adjust=
: 100%; border-collapse: collapse; font-size: 14px; min-width: 100%; mso-ta=
ble-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff;"><tr sty=
le=3D"mso-line-height-rule: exactly; background-color: #ffffff;"><td id=3D"=
layout-row-margin11035" valign=3D"top" style=3D"mso-line-height-rule: exact=
ly; padding: 0px; background-color: #ffffff;"><table width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: a=
uto; -webkit-text-size-adjust: 100%; border-collapse: initial !important; f=
ont-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0=
pt;"><tr id=3D"layout-row11035"=0Aclass=3D"layout layout-row widget _widget=
_text style11035" style=3D"mso-line-height-rule: exactly; margin: 0; paddin=
g: 0; background-color: #ffffff;"><td id=3D"layout-row-padding11035" valign=
=3D"top" style=3D"mso-line-height-rule: exactly; background-color: #ffffff;=
 padding: 0px;"><table width=3D"100%" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" style=3D"-ms-text-size-adjust: auto; -webkit-text-size-adjust: =
100%; border-collapse: collapse; font-size: 14px; min-width: 100%; mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=3D"mso-line-height-rule: e=
xactly;"><td id=3D"text_div10729" class=3D"td_text td_block" valign=3D"top"=
 align=3D"left" width=3D"600" style=3D"line-height: 150%; mso-line-height-r=
ule: exactly; margin: 0; outline: none; padding: 0; color: inherit; font-si=
ze: 12px; font-weight: inherit; line-height: 1.5; text-decoration: inherit;=
 font-family: arial;"> <div style=3D"line-height: 150%; margin: 0; outline:=
 none; padding: 0; color: inherit; font-size: 14px; font-weight: inherit;=
=0Aline-height: 1.5; text-decoration: inherit; mso-line-height-rule: exactl=
y;" data-line-height=3D"1.5"><span style=3D"color: inherit; font-size: 14px=
; font-weight: inherit; line-height: inherit; text-decoration: inherit;" cl=
ass=3D"">Andrew,<br class=3D""><br class=3D"">Every law firm has that one n=
egative review that keeps them up at night. <br class=3D""><br class=3D"">Y=
ou know the one =E2=80=93 it's the scathing, one-star critique that pops up=
 first when potential clients search for your practice online.<br class=3D"=
"><br class=3D""><span style=3D"color: inherit; font-size: inherit; font-we=
ight: bold; line-height: inherit; text-decoration: inherit;" class=3D"">I'v=
e seen it happen time and time again </span>=E2=80=94 Your team is buried i=
n work, frantically preparing for a high-stakes case when a client's reques=
t for an update goes unnoticed amidst the chaos. <br class=3D""><br class=
=3D"">Days later, you finally have a moment to breathe, only to discover a =
scathing review from the neglected client=0Awho now doubts their choice in =
your firm.<br class=3D""><br class=3D"" style=3D"font-weight: bold;"><span =
style=3D"color: inherit; font-size: inherit; font-weight: bold; line-height=
: inherit; text-decoration: inherit;" class=3D"">But here's the thing</span=
> =E2=80=93 after working with hundreds of attorneys facing similar challen=
ges, I've noticed a pattern. The most successful firms don't let a single r=
eview define them. Instead, they view it as an opportunity for growth and i=
mprovement.<br class=3D""><br class=3D""><span style=3D"color: inherit; fon=
t-size: inherit; font-weight: inherit; line-height: inherit; text-decoratio=
n: inherit; font-family: arial; font-style: normal;" class=3D"">These firms=
 have a <span style=3D"color: #575cf4; font-size: inherit; font-weight: bol=
d; line-height: inherit; text-decoration: inherit;" class=3D"">secret weapo=
n</span><span style=3D"color: #575cf4; font-size: inherit; font-weight: bol=
d; line-height: inherit; text-decoration: inherit;" class=3D"">:</span> sys=
tems,=0Aprocesses, and partnerships designed to transform even the harshest=
 feedback into positive change. They understand that the review itself isn'=
t the real problem; it's how they choose to respond that truly matters.<br =
class=3D""></span><br class=3D""><span style=3D"color: inherit; font-size: =
inherit; font-weight: inherit; line-height: inherit; text-decoration: inher=
it; font-family: arial; font-style: normal;" class=3D"">I want to share wit=
h you some of the <span style=3D"color: #575cf4; font-size: inherit; font-w=
eight: bold; line-height: inherit; text-decoration: inherit;" class=3D"">tr=
ied-and-tested resources</span><span style=3D"color: #575cf4; font-size: in=
herit; font-weight: bold; line-height: inherit; text-decoration: inherit;" =
class=3D""> that have helped our clients</span> navigate these challenges a=
nd come out stronger on the other side:<br class=3D""><br class=3D""><p cla=
ss=3D"" style=3D"margin: 0; outline: none; padding: 0; color: inherit; font=
-size: inherit; font-weight: inherit;=0Aline-height: inherit; text-decorati=
on: inherit;"></p>=0A<ul class=3D"" style=3D"margin: 0 0 0 40px; padding: 0=
;"><li class=3D"" style=3D"display: list-item; line-height: inherit; list-s=
tyle-type: disc; margin: 0 0 0 3px;"><a href=3D"https://crispvideo.lt.aceml=
nc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmhv=
dy10by1zb2x2ZS1yb290LWlzc3Vlcy1pbi15b3VyLWxhdy1maXJtJTJG&sig=3D4rN5o8Dwd1xy=
xgUwsV9L7HfifvqRVPHsiaBLJbCR6Dhk&iat=3D1712936599&a=3D%7C%7C224236683%7C%7C=
&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DV0tYKwiVZan7yAVakz6WFI04=
%2BLT8Wgp6kLXbegzha%2FFfldaukW4%3D%3A61j%2F4e0YNsbnvfqSjuIJ58pUPJIgDplJ&s=
=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1674A3104A202A8430" style=3D"margin=
: 0; outline: none; padding: 0; color: #0174df; text-decoration: underline;=
 font-weight: bold;" class=3D"" target=3D"_blank"><span style=3D"color: #01=
74df; font-size: inherit; font-weight: inherit; line-height: inherit; text-=
decoration: inherit;" class=3D"">How to Solve Root Issues in Your Law Firm<=
/span></a></li><li class=3D"" style=3D"display: list-item; line-height: inh=
erit; list-style-type: disc; margin: 0 0 0 3px;"><a=0Ahref=3D"https://crisp=
video.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZtaW=
NoYWVsbW9naWxsLmNvbSUyRmJsb2clMkZob3ctdG8tZGVhbC13aXRoLW5heXNheWVycyUyRg=3D=
=3D&sig=3DHkUjiWwuAPj5wEKrEHiL5cMD4CNaD2A3SM2JLRNCETAY&iat=3D1712936599&a=
=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3D=
V0tYKwiVZan7yAVakz6WFI04%2BLT8Wgp6kLXbegzha%2FFfldaukW4%3D%3A61j%2F4e0YNsbn=
vfqSjuIJ58pUPJIgDplJ&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1674A3104A202=
A8431" style=3D"margin: 0; outline: none; padding: 0; color: #0174df; text-=
decoration: underline; font-weight: bold;" class=3D"" target=3D"_blank"><sp=
an style=3D"color: #0174df; font-size: inherit; font-weight: inherit; line-=
height: inherit; text-decoration: inherit;">How to Deal with Naysayers</spa=
n></a></li><li class=3D"" style=3D"display: list-item; line-height: inherit=
; list-style-type: disc; margin: 0 0 0 3px;"><a href=3D"https://crispvideo.=
lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5j=
byUyRndoeS15b3VyLWxhdy1maXJtLW5lZWRzLWludGVybmFsLW1hcmtldGluZyUyRg=3D=3D&si=
g=3D6n8RkVxiUdrdwcLiGc8n4xii45vPSPty9zW8fjw6nrdL&iat=3D1712936599&a=3D%7C%7=
C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DV0tYKwiV=
Zan7yAVakz6WFI04%2BLT8Wgp6kLXbegzha%2FFfldaukW4%3D%3A61j%2F4e0YNsbnvfqSjuIJ=
58pUPJIgDplJ&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1674A3104A202A8432" s=
tyle=3D"margin: 0; outline: none; padding: 0; color:=0A#0174df; text-decora=
tion: underline; font-weight: bold;" class=3D"" target=3D"_blank"><span sty=
le=3D"color: #0174df; font-size: inherit; font-weight: inherit; line-height=
: inherit; text-decoration: inherit;">Why Your Law Firm Needs Internal Mark=
eting</span></a></li><li class=3D"" style=3D"display: list-item; line-heigh=
t: inherit; list-style-type: disc; margin: 0 0 0 3px;"><a href=3D"https://c=
rispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMk=
ZjcmlzcC5jbyUyRmhvdy10by1pbmNlbnRpdml6ZS15b3VyLWxhdy1maXJtLXRlYW0lMkY=3D&si=
g=3D3BnysDkv9TFgc7Un4YcM81CAgQRUFsLRrgK245W1CNDi&iat=3D1712936599&a=3D%7C%7=
C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DV0tYKwiV=
Zan7yAVakz6WFI04%2BLT8Wgp6kLXbegzha%2FFfldaukW4%3D%3A61j%2F4e0YNsbnvfqSjuIJ=
58pUPJIgDplJ&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1674A3104A202A8433" s=
tyle=3D"margin: 0; outline: none; padding: 0; color: #0174df; text-decorati=
on: underline; font-weight: bold;" class=3D"" target=3D"_blank"><span style=
=3D"color: #0174df; font-size: inherit; font-weight: inherit; line-height: =
inherit; text-decoration: inherit;">How to Incentivize Your Law Firm Team</=
span></a></li></ul><div class=3D"" style=3D"margin: 0; outline:=0Anone; pad=
ding: 0; color: inherit; font-size: inherit; font-weight: inherit; line-hei=
ght: inherit; text-decoration: inherit;"><br class=3D""></div>=0A<p class=
=3D"" style=3D"margin: 0; outline: none; padding: 0; color: inherit; font-s=
ize: inherit; font-weight: inherit; line-height: inherit; text-decoration: =
inherit;"></p>=0A<p class=3D"" style=3D"margin: 0; outline: none; padding: =
0; color: inherit; font-size: inherit; font-weight: inherit; line-height: i=
nherit; text-decoration: inherit;"></p>=0A<div class=3D"" style=3D"margin: =
0; outline: none; padding: 0; color: inherit; font-size: inherit; font-weig=
ht: inherit; line-height: inherit; text-decoration: inherit;"><span style=
=3D"color: inherit; font-size: inherit; font-weight: inherit; line-height: =
inherit; text-decoration: inherit; text-align: inherit;" class=3D"">Take a =
moment to explore the resources I've included above =E2=80=93 I truly belie=
ve they have the potential to transform the way you approach challenges and=
 grow your firm.<br class=3D""><br class=3D""></span></div>=0A</span>If you=
 have any questions or need help, our team is available to provide support.=
</span><br class=3D""> </div>=0A<!--[if (gte mso 12)&(lte mso 15) ]>=0A<sty=
le data-ac-keep=3D"true" data-ac-inline=3D"false"> #text_div10729, #text_di=
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> <div class=3D"button-wrapper" style=3D"margin: 0; outline: none; padding:=
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<center style=3D"color:#ffffff;font-family:Arial; font-size:14px; line-heig=
ht: 1.1;"><span style=3D"font-weight: bold;">Get In Touch =E2=80=BA=
=E2=80=BA=E2=80=BA</span></center> </v:textbox> </v:roundrect>=0A<![endif]-=
-> <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectU=
rl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmNvbnRhY3QtdXMlMkY=3D&sig=3DCRrPq3ooB=
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t-family: Arial; font-size: 14px; display: inline-block; line-height: 1.1; =
text-align: center; text-decoration: none; mso-hide: all;"> <span style=3D"=
color:#ffffff;font-family:Arial;font-size:14px;"> <span style=3D"font-weigh=
t: bold;">Get In Touch =E2=80=BA=E2=80=BA=E2=80=BA</span> </span> </a> </di=
v>=0A=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=
=0A<tr style=3D"mso-line-height-rule: exactly; background-color: #ffffff;">=
<td id=3D"layout-row-margin11037" valign=3D"top" style=3D"mso-line-height-r=
ule: exactly; padding: 0px; background-color: #ffffff;"><table width=3D"100=
%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-=
adjust: auto; -webkit-text-size-adjust: 100%; border-collapse: initial !imp=
ortant; font-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-table-=
rspace: 0pt;"><tr id=3D"layout-row11037" class=3D"layout layout-row widget =
_widget_text style11037" style=3D"mso-line-height-rule: exactly; margin: 0;=
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ffffff; padding: 0px;"><table width=3D"100%" border=3D"0" cellpadding=3D"0"=
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djust: 100%; border-collapse: collapse; font-size: 14px; min-width: 100%; m=
so-table-lspace: 0pt; mso-table-rspace:=0A0pt;"><tr style=3D"mso-line-heigh=
t-rule: exactly;"><td id=3D"text_div10731" class=3D"td_text td_block" valig=
n=3D"top" align=3D"left" width=3D"600" style=3D"line-height: 150%; mso-line=
-height-rule: exactly; margin: 0; outline: none; padding: 0; color: inherit=
; font-size: 12px; font-weight: inherit; line-height: 1.5; text-decoration:=
 inherit; font-family: arial;"> <div style=3D"line-height: 150%; margin: 0;=
 outline: none; padding: 0; color: inherit; font-size: 16px; font-weight: i=
nherit; line-height: 1.5; text-decoration: inherit; mso-line-height-rule: e=
xactly;" data-line-height=3D"1.5"> <div style=3D"margin: 0; outline: none; =
padding: 0; color: inherit; font-size: inherit; font-weight: inherit; line-=
height: inherit; text-decoration: inherit;"> <div style=3D"margin: 0; outli=
ne: none; padding: 0; color: inherit; font-size: inherit; font-weight: inhe=
rit; line-height: inherit; text-decoration: inherit;"><span style=3D"color:=
 inherit; font-size: inherit; font-weight: bold; line-height: inherit;=0Ate=
xt-decoration: inherit;" class=3D"">Michael Mogill<br></span>Founder & CEO =
| <span style=3D"color: #575cf4; font-size: inherit; font-weight: bold; lin=
e-height: inherit; text-decoration: inherit;" class=3D"">CRISP</span></div>=
=0A </div>=0A </div>=0A<!--[if (gte mso 12)&(lte mso 15) ]>=0A<style data-a=
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=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A<tr style=3D"mso-l=
ine-height-rule: exactly; background-color: #ffffff;"><td id=3D"layout-row-=
margin11039" valign=3D"top" style=3D"mso-line-height-rule: exactly; padding=
: 10px 0 10px 0; background-color: #ffffff;"><table width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: a=
uto; -webkit-text-size-adjust: 100%; border-collapse: initial !important; f=
ont-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0=
pt;"><tr id=3D"layout-row11039" class=3D"layout layout-row widget _widget_p=
icture style11039" align=3D"left" style=3D"mso-line-height-rule: exactly;">=
<td id=3D"layout-row-padding11039" valign=3D"top" style=3D"mso-line-height-=
rule: exactly; padding: 0;"><table width=3D"100%" border=3D"0" cellpadding=
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00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=3D"mso-line-h=
eight-rule: exactly;"><td=0Aclass=3D"image-td" align=3D"left" valign=3D"top=
" width=3D"600" style=3D"mso-line-height-rule: exactly;"><img src=3D"https:=
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