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Three legal marketing experts. One unforgettable conversation. 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=7kD5NrV9GxbUmW3nkwAwrP759DJmSKPCnc6af6wRBRLH&iat=1696944751&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=0rACfMWq1wpp3pIXpdFNvewId9c1m5O3TbHkAUzNNeOcBpB8PYY%3D%3A94EsfsuBnuT1QHJcSrLFKKGs3GRlam7V&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1572A2696A173A7825 

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Episode 205 - Gyi Tsakalakis and Conrad Saam - Marketing Mash-Up:
Scalable Strategies from Industry Experts

Mockingbird
Marketing President **Conrad Saam**
.
AttorneySync President **Gyi Tsakalakis**
.
Crisp Founder & CEO **Michael Mogill**
.

Three legal marketing experts. One unforgettable conversation.

In this episode of 

**The Game Changing Attorney Podcast**, these savants sit down to
discuss: * What it means to focus on 

**strategy over tactics**

* The importance of 

**running a law firm like a business**

* When to build an 

**in-house marketing team** and when to partner with an 

**agency**

* Why it's easier to build a 

**personal brand** than a business brand

* How 

**AI** will change the legal space (and what will always stay the same)

Tap below to listen now.

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Don't use either of these? No problem - just click here
.

With gratitude,

**THE CRISP TEAM**

You can subscribe to The Game Changing Attorney Podcast and get notified
the instant future episodes are released on your favorite streaming
platform.
_________________

Sent to andrew@sterlingcal.com

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t; font-family: arial;"> <div style=3D"line-height: 140%; margin: 0; outlin=
e: none; padding: 0; color: inherit; font-size: inherit; font-weight: inher=
it; line-height: 1.4; text-decoration: inherit; mso-line-height-rule: exact=
ly;" data-line-height=3D"1.4"><div style=3D"margin: 0; outline: none; paddi=
ng: 0; color: inherit; font-size: 18px; font-weight: inherit; line-height: =
inherit; text-decoration: inherit; text-align: center;" data-hs-cos-general=
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ter;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><span=
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t: inherit; text-decoration: inherit;" class=3D""><span style=3D"color: #00=
0000; font-size: inherit; font-weight: inherit; line-height: inherit; text-=
decoration: inherit;">Episode 205 =E2=80=94 Gyi Tsakalakis and Conrad Saam =
=E2=80=94 Marketing Mash-Up: Scalable Strategies from Industry Experts</spa=
n><br><ul style=3D"margin: 0 0 0 40px; padding: 0; font-size: 22px;"></ul><=
/span><br style=3D"font-size: 18px;"></div>=0A <span style=3D"color: #00000=
0; font-size: 18px; font-weight: inherit; line-height: inherit; text-decora=
tion: inherit;" class=3D""><a href=3D"https://crispvideo.lt.acemlnc.com/Pro=
d/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMk=
ZlcGlzb2RlLTIwNC1hbGV4YW5kZXItc2h1bm5hcmFo&sig=3DGCqhGf3FCje7F3tfics2LQGS1w=
xGfKou5qAmmiXx1Tfg&iat=3D1696944751&a=3D%7C%7C224236683%7C%7C&account=3Dcri=
spvideo%2Eactivehosted%2Ecom&email=3D0rACfMWq1wpp3pIXpdFNvewId9c1m5O3TbHkAU=
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ad7f3a4c51289&i=3D1572A2696A173A7826" rel=3D"noopener" data-ac-default-colo=
r=3D"1" target=3D"_blank" style=3D"margin: 0; outline: none; padding: 0; co=
lor: #e31d24; text-decoration: underline;"><strong style=3D"margin: 0; outl=
ine: none; padding: 0; color: ;"></strong></a><span style=3D"color: #000000=
; font-size: 18px; font-weight: inherit; line-height: inherit; text-decorat=
ion: inherit;">Mockingbird Marketing President <a=0Ahref=3D"https://crispvi=
deo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlz=
cC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTIwNS1neWktdHNha2FsYWtpcy1jb25yYWQtc2FhbSU=
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51&a=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&emai=
l=3D0rACfMWq1wpp3pIXpdFNvewId9c1m5O3TbHkAUzNNeOcBpB8PYY%3D%3A94EsfsuBnuT1QH=
JcSrLFKKGs3GRlam7V&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1572A2696A173A7=
831" rel=3D"noopener" data-ac-default-color=3D"1" style=3D"margin: 0; outli=
ne: none; padding: 0; color: #e31d24; text-decoration: underline;"><strong =
style=3D"margin: 0; outline: none; padding: 0; color: ;">Conrad Saam</stron=
g></a>. AttorneySync President <a href=3D"https://crispvideo.lt.acemlnc.com=
/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3=
QlMkZlcGlzb2RlLTIwNS1neWktdHNha2FsYWtpcy1jb25yYWQtc2FhbSUyRg=3D=3D&sig=3DF5=
coU4hbDFXeGxezSCzjLbf2ji3f2Sr12eMMe3u4badq&iat=3D1696944751&a=3D%7C%7C22423=
6683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3D0rACfMWq1wpp3p=
IXpdFNvewId9c1m5O3TbHkAUzNNeOcBpB8PYY%3D%3A94EsfsuBnuT1QHJcSrLFKKGs3GRlam7V=
&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1572A2696A173A7831" rel=3D"noopen=
er" data-ac-default-color=3D"1" style=3D"margin: 0; outline: none; padding:=
 0; color: #e31d24; text-decoration: underline;"><strong style=3D"margin: 0=
; outline: none; padding: 0; color: ;">Gyi=0ATsakalakis</strong></a>. Crisp=
 Founder & CEO <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/link-track=
er?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLT=
IwNS1neWktdHNha2FsYWtpcy1jb25yYWQtc2FhbSUyRg=3D=3D&sig=3DF5coU4hbDFXeGxezSC=
zjLbf2ji3f2Sr12eMMe3u4badq&iat=3D1696944751&a=3D%7C%7C224236683%7C%7C&accou=
nt=3Dcrispvideo%2Eactivehosted%2Ecom&email=3D0rACfMWq1wpp3pIXpdFNvewId9c1m5=
O3TbHkAUzNNeOcBpB8PYY%3D%3A94EsfsuBnuT1QHJcSrLFKKGs3GRlam7V&s=3D3c1de23e948=
2fa2b0cdad7f3a4c51289&i=3D1572A2696A173A7831" rel=3D"noopener" data-ac-defa=
ult-color=3D"1" style=3D"margin: 0; outline: none; padding: 0; color: #e31d=
24; text-decoration: underline;"><strong style=3D"margin: 0; outline: none;=
 padding: 0; color: ;">Michael Mogill</strong></a>.</span><br><span style=
=3D"color: inherit; font-size: 18px; font-weight: inherit; line-height: inh=
erit; text-decoration: inherit;"> </span><br><span style=3D"color: #000000;=
 font-size: 18px; font-weight: inherit; line-height: inherit; text-decorati=
on: inherit;">Three legal marketing experts. One unforgettable conversation=
.</span><br><span style=3D"color: inherit; font-size: 18px; font-weight: in=
herit; line-height: inherit; text-decoration:=0Ainherit;"> </span><br><span=
 style=3D"color: #000000; font-size: 18px; font-weight: inherit; line-heigh=
t: inherit; text-decoration: inherit;">In this episode of <strong style=3D"=
margin: 0; outline: none; padding: 0;">The Game Changing Attorney Podcast</=
strong>, these savants sit down to discuss:</span> <ul style=3D"margin: 0 0=
 0 40px; padding: 0; font-size: 18px;"><li style=3D"display: list-item; lin=
e-height: inherit; list-style-type: disc; margin: 0 0 0 3px;"><span style=
=3D"color: #000000; font-size: inherit; font-weight: inherit; line-height: =
inherit; text-decoration: inherit;">What it means to focus on <strong style=
=3D"margin: 0; outline: none; padding: 0;">strategy over tactics</strong></=
span></li> <li style=3D"display: list-item; line-height: inherit; list-styl=
e-type: disc; margin: 0 0 0 3px;"><span style=3D"color: #000000; font-size:=
 inherit; font-weight: inherit; line-height: inherit; text-decoration: inhe=
rit;">The importance of <strong style=3D"margin: 0; outline: none;=0Apaddin=
g: 0;">running a law firm like a business</strong></span></li> <li style=3D=
"display: list-item; line-height: inherit; list-style-type: disc; margin: 0=
 0 0 3px;"><span style=3D"color: #000000; font-size: inherit; font-weight: =
inherit; line-height: inherit; text-decoration: inherit;">When to build an =
<strong style=3D"margin: 0; outline: none; padding: 0;">in-house marketing =
team</strong> and when to partner with an <strong style=3D"margin: 0; outli=
ne: none; padding: 0;">agency</strong></span></li> <li style=3D"display: li=
st-item; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px;"><=
span style=3D"color: #000000; font-size: inherit; font-weight: inherit; lin=
e-height: inherit; text-decoration: inherit;">Why it=E2=80=99s easier to bu=
ild a <strong style=3D"margin: 0; outline: none; padding: 0;">personal bran=
d</strong> than a business brand</span></li> <li style=3D"display: list-ite=
m; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px;"><span s=
tyle=3D"color: #000000;=0Afont-size: inherit; font-weight: inherit; line-he=
ight: inherit; text-decoration: inherit;">How <strong style=3D"margin: 0; o=
utline: none; padding: 0;">AI</strong> will change the legal space (and wha=
t will always stay the same)</span></li> </ul></span><div style=3D"margin: =
0; outline: none; padding: 0; color: inherit; font-size: inherit; font-weig=
ht: inherit; line-height: inherit; text-decoration: inherit;"><span style=
=3D"color: inherit; font-size: 18px; font-weight: inherit; line-height: inh=
erit; text-decoration: inherit;"><br><span style=3D"color: #000000; font-si=
ze: inherit; font-weight: bold; line-height: inherit; text-decoration: inhe=
rit;" class=3D"">Tap below to listen now.</span><br></span></div>=0A</div>=
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