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In this episode, legal legend Alexander Shunnarah discusses taking
calculated financial risks, when it's time to go all-in on
advertising, and how a little bit of fear can be the ideal driving force
for an entrepreneurial attorney. 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=2f28R2Yq3FjDHCMYEb3WoAZvFpZqxv8UQV6pr29vjx1p&iat=1696512750&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=W3%2FzewNCadPJ2e3ba7ZeLCrsb5oReNiZ2EioyKlY3CdElcsONLA%3D%3ADKesP984bKiBpR%2F3AVzvlm3Uk7BptTbl&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1570A2694A173A7810 

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Episode 204 - Alexander Shunnarah - The Thin Line Between Success
and Failure

**Alexander Shunnarah**
has become
one of the most recognizable faces in his home state and beyond thanks
to his billboards - 2,000 of them and counting - and his slogan:
"Call me, Alabama." Shunnarah's billboards have become so popular
they've spawned thousands of memes and even Facebook fan pages.

In this episode of **The Game Changing Attorney Podcast**
, Alex and
Crisp Founder & CEO Michael Mogill discuss taking calculated financial
risks, when it's time to go all-in on advertising, and how a little
bit of fear can be the ideal driving force for an entrepreneurial
attorney.

Get ready to learn the answers to questions like: * How did a personal
injury lawyer become 

**the best-known face** in all of Alabama?

* What can 

**football coach Nick Saban** teach us about law firm leadership?

* Why does it pay to play 

**the legal marketing long game**? 

Tap below to listen now.

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZwb2RjYXN0cy5hcHBsZS5jb20lMkZ1cyUyRnBvZGNhc3QlMkYyMDQtYWxleGFuZGVyLXNodW5uYXJhaC10aGUtdGhpbi1saW5lLWJldHdlZW4tc3VjY2VzcyUyRmlkMTUwNDU5Mjc2MCUzRmklM0QxMDAwNjMwMjcwMTI3&sig=42iUajYmXNdsu5tFJFm37vypKbWjmJsrMuHSpK8hNScs&iat=1696512750&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=W3%2FzewNCadPJ2e3ba7ZeLCrsb5oReNiZ2EioyKlY3CdElcsONLA%3D%3ADKesP984bKiBpR%2F3AVzvlm3Uk7BptTbl&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1570A2694A173A7823

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Don't use either of these? No problem - just click here
.

With gratitude,

**THE CRISP TEAM**

You can subscribe to The Game Changing Attorney Podcast and get notified
the instant future episodes are released on your favorite streaming
platform.
_________________

Sent to andrew@sterlingcal.com

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Crisp, 1874 Defoor Ave NW, Atlanta, GA 30318, United States
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ext style10276" style=3D"mso-line-height-rule: exactly; margin: 0; padding:=
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ight-rule: exactly; padding: 5px;"><table width=3D"100%" border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto; -webkit=
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dth: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=3D"mso-=
line-height-rule: exactly;"><td id=3D"text_div10039" class=3D"td_text td_bl=
ock" valign=3D"top"=0Aalign=3D"left" width=3D"630" style=3D"line-height: 14=
0%; mso-line-height-rule: exactly; margin: 0; outline: none; padding: 0; co=
lor: inherit; font-size: 12px; font-weight: inherit; line-height: 1.4; text=
-decoration: inherit; font-family: arial;"> <div style=3D"line-height: 140%=
; margin: 0; outline: none; padding: 0; color: inherit; font-size: inherit;=
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-height-rule: exactly;" data-line-height=3D"1.4"><div style=3D"margin: 0; o=
utline: none; padding: 0; color: inherit; font-size: 18px; font-weight: inh=
erit; line-height: inherit; text-decoration: inherit; text-align: center;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"> </div>=0A<=
div style=3D"margin: 0; outline: none; padding: 0; color: inherit; font-siz=
e: 22px; font-weight: inherit; line-height: inherit; text-decoration: inher=
it; text-align: center;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"module"><span style=3D"color: #000000; font-size: inherit; font-weigh=
t: bold; line-height: inherit; text-decoration: inherit;" class=3D""><span =
style=3D"color: #000000; font-size: inherit; font-weight: inherit; line-hei=
ght: inherit; text-decoration: inherit;">Episode 204 =E2=80=94 Alexander Sh=
unnarah =E2=80=94 The Thin Line Between Success and Failure</span><br><ul s=
tyle=3D"margin: 0 0 0 40px; padding: 0; font-size: 22px;"></ul></span><br s=
tyle=3D"font-size: 18px;"></div>=0A <span style=3D"color: inherit; font-siz=
e: 18px; font-weight: inherit; line-height: inherit; text-decoration: inher=
it;" class=3D""><span style=3D"color: #000000; font-size: inherit; font-wei=
ght: inherit; line-height: inherit; text-decoration: inherit;"><a href=3D"h=
ttps://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0=
ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTIwNC1hbGV4YW5kZXItc2h1bm5hc=
mFo&sig=3D65hy2Mjns1edvd4cSXX5fMj9AehefPjBDLBdbrWsFvG1&iat=3D1696512750&a=
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W3%2FzewNCadPJ2e3ba7ZeLCrsb5oReNiZ2EioyKlY3CdElcsONLA%3D%3ADKesP984bKiBpR%2=
F3AVzvlm3Uk7BptTbl&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1570A2694A173A7=
820" rel=3D"noopener" data-ac-default-color=3D"1" style=3D"margin: 0; outli=
ne: none; padding: 0; color: #e31d24; text-decoration: underline;"><strong =
style=3D"margin: 0; outline: none; padding: 0; color: ;">Alexander Shunnara=
h</strong></a> has become one of the most recognizable faces in his home st=
ate and beyond thanks to his billboards =E2=80=94 2,000 of them and countin=
g =E2=80=94 and his slogan: "Call me, Alabama." Shunnarah=E2=80=99s billboa=
rds have become so popular they=E2=80=99ve spawned=0Athousands of memes and=
 even Facebook fan pages.</span><br><br><span style=3D"color: #000000; font=
-size: inherit; font-weight: inherit; line-height: inherit; text-decoration=
: inherit;">In this episode of <a href=3D"https://crispvideo.lt.acemlnc.com=
/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3=
QlMkZlcGlzb2RlLTIwNC1hbGV4YW5kZXItc2h1bm5hcmFo&sig=3D65hy2Mjns1edvd4cSXX5fM=
j9AehefPjBDLBdbrWsFvG1&iat=3D1696512750&a=3D%7C%7C224236683%7C%7C&account=
=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DW3%2FzewNCadPJ2e3ba7ZeLCrsb5oReN=
iZ2EioyKlY3CdElcsONLA%3D%3ADKesP984bKiBpR%2F3AVzvlm3Uk7BptTbl&s=3D3c1de23e9=
482fa2b0cdad7f3a4c51289&i=3D1570A2694A173A7820" rel=3D"noopener" data-ac-de=
fault-color=3D"1" style=3D"margin: 0; outline: none; padding: 0; color: #e3=
1d24; text-decoration: underline;"><strong style=3D"margin: 0; outline: non=
e; padding: 0; color: ;">The Game Changing Attorney Podcast</strong></a>, A=
lex and Crisp Founder & CEO Michael Mogill discuss taking calculated financ=
ial risks, when it=E2=80=99s time to go all-in on advertising, and how a li=
ttle bit of fear can be the ideal driving force for an entrepreneurial atto=
rney.</span><br><br><span style=3D"color: #000000;=0Afont-size: inherit; fo=
nt-weight: inherit; line-height: inherit; text-decoration: inherit;">Get re=
ady to learn the answers to questions like:</span> </span><ul style=3D"marg=
in: 0 0 0 40px; padding: 0; font-size: 18px;"><li style=3D"display: list-it=
em; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px;" aria-l=
evel=3D"1"><span style=3D"color: #000000; font-size: inherit; font-weight: =
inherit; line-height: inherit; text-decoration: inherit;" class=3D"">How di=
d a personal injury lawyer become <strong style=3D"margin: 0; outline: none=
; padding: 0;">the best-known face</strong> in all of Alabama?</span></li> =
<li style=3D"display: list-item; line-height: inherit; list-style-type: dis=
c; margin: 0 0 0 3px;" aria-level=3D"1"><span style=3D"color: #000000; font=
-size: inherit; font-weight: inherit; line-height: inherit; text-decoration=
: inherit;" class=3D"">What can <strong style=3D"margin: 0; outline: none; =
padding: 0;">football coach Nick Saban</strong> teach us about law firm=0Al=
eadership?</span></li> <li style=3D"display: list-item; line-height: inheri=
t; list-style-type: disc; margin: 0 0 0 3px;" aria-level=3D"1"><span style=
=3D"color: #000000; font-size: inherit; font-weight: inherit; line-height: =
inherit; text-decoration: inherit;" class=3D"">Why does it pay to play <str=
ong style=3D"margin: 0; outline: none; padding: 0;">the legal marketing lon=
g game</strong>? </span></li></ul><div style=3D"margin: 0; outline: none; p=
adding: 0; color: inherit; font-size: inherit; font-weight: inherit; line-h=
eight: inherit; text-decoration: inherit;"><span style=3D"color: inherit; f=
ont-size: 18px; font-weight: inherit; line-height: inherit; text-decoration=
: inherit;"><br><span style=3D"color: #000000; font-size: inherit; font-wei=
ght: bold; line-height: inherit; text-decoration: inherit;" class=3D"">Tap =
below to listen now.</span><br></span></div>=0A</div>=0A<!--[if (gte mso 12=
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