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Every law firm is in the business of building relationships. According
to John Ruhlin - revolutionary creator of Giftology - giving the
right gift, at the right time, with the right intention is one of the
most powerful ways to cut through noise, increase referrals, and
strengthen retention. 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=BjzGxDfYuggaKJqic6FDXyJ5v69LihbHXKe5gUSwUT5A&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7531 

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE4NC1qb2huLXJ1aGxpbg==&sig=CkWYJkoRe9qhsywjdgPCvtFViD4gzbyZiaDzpTv1gAVu&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7541 

Episode 184 - John Ruhlin - How Great Gifts Cut Through Noise,
Increase Referrals, and Strengthen Retention

Every law firm is in the business of building relationships. According
to **John Ruhlin** <https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE4NC1qb2huLXJ1aGxpbg==&sig=CkWYJkoRe9qhsywjdgPCvtFViD4gzbyZiaDzpTv1gAVu&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7541>
- revolutionary creator of Giftology - giving the right gift, at the
right time, with the right intention is one of the most powerful ways to
cut through noise, increase referrals, and strengthen retention.

In other words, gifting builds great relationships with your clients.

In this episode of **The Game Changing Attorney Podcast**
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE4NC1qb2huLXJ1aGxpbg==&sig=CkWYJkoRe9qhsywjdgPCvtFViD4gzbyZiaDzpTv1gAVu&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7541>, Crisp Founder & CEO
Michael Mogill sits down with John to explore: * Why gifts 

**shouldn't be reserved** only for the holiday season

* How to 

**shift your thinking** from short-term to long-term
relationship-building

* What your clients will 

**truly appreciate and value** in a gift

LISTEN NOW <https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE4NC1qb2huLXJ1aGxpbg==&sig=CkWYJkoRe9qhsywjdgPCvtFViD4gzbyZiaDzpTv1gAVu&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7541> 

With gratitude,

**THE CRISP TEAM**

**You can subscribe to the Game Changing Attorney Podcast and get
notified the instant future episodes are released on** iTunes
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZwb2RjYXN0cy5hcHBsZS5jb20lMkZ1cyUyRnBvZGNhc3QlMkZmZWVkJTJGaWQxNTA0NTkyNzYwJTNGdXRtX2NhbXBhaWduJTNER0NBJTI1MjBQb2RjYXN0JTI2dXRtX3NvdXJjZSUzRGhzX2VtYWlsJTI2dXRtX21lZGl1bSUzRGVtYWlsJTI2X2hzZW5jJTNEcDJBTnF0ei05OS01bUFkaGhQZ1psVDA1R0xCWlozVHpfSklUZ3VoX3dSUnJrZllVRTM5QW4zQl9wTXl0RXZEUjh3S1lmbHVHOUhIc3gz&sig=H3DDV6b3WHuHRGbVmXJrf5dKjnH7gbbJZrsLcJT1BuF6&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7533>


**and** Spotify
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGc2hvdyUyRjRSZ2dRdkJreUxWdkpESFRlcXBJVHclM0Z1dG1fY2FtcGFpZ24lM0RHQ0ElMjUyMFBvZGNhc3QlMjZ1dG1fc291cmNlJTNEaHNfZW1haWwlMjZ1dG1fbWVkaXVtJTNEZW1haWwlMjZfaHNlbmMlM0RwMkFOcXR6LTk5LTVtQWRoaFBnWmxUMDVHTEJaWjNUel9KSVRndWhfd1JScmtmWVVFMzlBbjNCX3BNeXRFdkRSOHdLWWZsdUc5SEhzeDM=&sig=4iiFv7ZqE3859VX7Xh9pzkjFdb4Jqswcs9oSsSUJmKHi&iat=1690464737&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=fO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3CJQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1523A2481A173A7534>

**.**
_________________

Sent to andrew@sterlingcal.com

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=09Every law firm is in the business of building relationships. According t=
o John Ruhlin =E2=80=94 revolutionary creator of Giftology =E2=80=94 giving=
 the right gift, at the right time, with the right intention is one of the =
most powerful ways to cut through noise, increase referrals, and strengthen=
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e=3D"border: none; display: block; outline: none; width: 650px; opacity: 1;=
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=0A</td>=0A</tr>=0A<tr style=3D"mso-line-height-rule: exactly;"><td id=3D"l=
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; padding: 5px;"><table width=3D"100%" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"-ms-text-size-adjust: auto; -webkit-text-size-adjust:=
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%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr id=3D"layout-row9959"=
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e-height-rule: exactly; margin: 0; padding: 0;"><td id=3D"layout-row-paddin=
g9959" valign=3D"top" style=3D"mso-line-height-rule: exactly; padding: 5px;=
"><table width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"-ms-text-size-adjust: auto; -webkit-text-size-adjust: 100%; border-c=
ollapse: collapse; font-size: 14px; min-width: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt;"><tr style=3D"mso-line-height-rule: exactly;"><td i=
d=3D"text_div9739" class=3D"td_text td_block" valign=3D"top"=0Aalign=3D"lef=
t" width=3D"630" style=3D"line-height: 140%; mso-line-height-rule: exactly;=
 margin: 0; outline: none; padding: 0; color: inherit; font-size: 12px; fon=
t-weight: inherit; line-height: 1.4; text-decoration: inherit; font-family:=
 arial;"> <div style=3D"line-height: 140%; margin: 0; outline: none; paddin=
g: 0; color: inherit; font-size: inherit; font-weight: inherit; line-height=
: 1.4; text-decoration: inherit; mso-line-height-rule: exactly;" data-line-=
height=3D"1.4"><div style=3D"margin: 0; outline: none; padding: 0; color: i=
nherit; font-size: 18px; font-weight: inherit; line-height: inherit; text-d=
ecoration: inherit; text-align: center;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"> </div>=0A<div style=3D"margin: 0; outline: n=
one; padding: 0; color: inherit; font-size: 22px; font-weight: inherit; lin=
e-height: inherit; text-decoration: inherit; text-align: center;" data-hs-c=
os-general-type=3D"widget" data-hs-cos-type=3D"module"> <span style=3D"colo=
r: #000000; font-size: inherit; font-weight: bold; line-height: inherit; te=
xt-decoration: inherit;">Episode 184 =E2=80=94 John Ruhlin =E2=80=94 How Gr=
eat Gifts Cut Through Noise, Increase Referrals, and Strengthen Retention</=
span><br></div>=0A <span style=3D"color: #000000; font-size: 18px; font-wei=
ght: normal; line-height: inherit; text-decoration: inherit;"> </span><span=
 style=3D"color: inherit; font-size: 18px; font-weight: inherit; line-heigh=
t: inherit; text-decoration: inherit;" class=3D""><br><span style=3D"color:=
 #000000; font-size: inherit; font-weight: inherit; line-height: inherit; t=
ext-decoration: inherit;">Every law firm is in the business of building rel=
ationships. According to <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/=
link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZl=
cGlzb2RlLTE4NC1qb2huLXJ1aGxpbg=3D=3D&sig=3DCkWYJkoRe9qhsywjdgPCvtFViD4gzbyZ=
iaDzpTv1gAVu&iat=3D1690464737&a=3D%7C%7C224236683%7C%7C&account=3Dcrispvide=
o%2Eactivehosted%2Ecom&email=3DfO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3C=
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7f3a4c51289&i=3D1523A2481A173A7541" rel=3D"noopener" data-ac-default-color=
=3D"1" style=3D"margin: 0; outline: none; padding: 0; color: #e31d24; text-=
decoration: underline;"><strong style=3D"margin: 0; outline: none; padding:=
 0; color: ;">John Ruhlin</strong></a> =E2=80=94 revolutionary creator of G=
iftology =E2=80=94 giving the right=0Agift, at the right time, with the rig=
ht intention is one of the most powerful ways to cut through noise, increas=
e referrals, and strengthen retention.</span><br><br><span style=3D"color: =
#000000; font-size: inherit; font-weight: inherit; line-height: inherit; te=
xt-decoration: inherit;">In other words, gifting builds great relationships=
 with your clients.</span><br><br><span style=3D"color: #000000; font-size:=
 inherit; font-weight: inherit; line-height: inherit; text-decoration: inhe=
rit;">In this episode of <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/=
link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZl=
cGlzb2RlLTE4NC1qb2huLXJ1aGxpbg=3D=3D&sig=3DCkWYJkoRe9qhsywjdgPCvtFViD4gzbyZ=
iaDzpTv1gAVu&iat=3D1690464737&a=3D%7C%7C224236683%7C%7C&account=3Dcrispvide=
o%2Eactivehosted%2Ecom&email=3DfO1Ug8UpvrNB9vwNsZnOQ7Bw%2Fo2GUcUxI9HTDeCh3C=
JQQB86SYs%3D%3AbEOeRGcfDFp4T2i3AXIsZuIeEO91%2BtlU&s=3D3c1de23e9482fa2b0cdad=
7f3a4c51289&i=3D1523A2481A173A7541" rel=3D"noopener" data-ac-default-color=
=3D"1" style=3D"margin: 0; outline: none; padding: 0; color: #e31d24; text-=
decoration: underline;"><strong style=3D"margin: 0; outline: none; padding:=
 0; color: ;">The Game Changing=0AAttorney Podcast</strong></a>, Crisp Foun=
der & CEO Michael Mogill sits down with John to explore:</span> </span><ul =
style=3D"margin: 0 0 0 40px; padding: 0; font-size: 18px;"><li style=3D"dis=
play: list-item; line-height: inherit; list-style-type: disc; margin: 0 0 0=
 3px;"><span style=3D"color: #000000; font-size: inherit; font-weight: inhe=
rit; line-height: inherit; text-decoration: inherit;" class=3D"">Why gifts =
<strong style=3D"margin: 0; outline: none; padding: 0;">shouldn=E2=80=99t b=
e reserved</strong> only for the holiday season</span></li> <li style=3D"di=
splay: list-item; line-height: inherit; list-style-type: disc; margin: 0 0 =
0 3px;"><span style=3D"color: #000000; font-size: inherit; font-weight: inh=
erit; line-height: inherit; text-decoration: inherit;" class=3D"">How to <s=
trong style=3D"margin: 0; outline: none; padding: 0;">shift your thinking</=
strong> from short-term to long-term relationship-building</span></li> <li =
style=3D"display: list-item; line-height: inherit;=0Alist-style-type: disc;=
 margin: 0 0 0 3px;"><span style=3D"color: #000000; font-size: inherit; fon=
t-weight: inherit; line-height: inherit; text-decoration: inherit;" class=
=3D"">What your clients will <strong style=3D"margin: 0; outline: none; pad=
ding: 0;">truly appreciate and value</strong> in a gift</span></li></ul></d=
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