Envelope-to: andrew@sterlingcal.com
Delivery-date: Tue, 04 Apr 2023 08:36:33 -0500
To: "Andrew Sterling" <andrew@sterlingcal.com>
From: "Game Changing Attorney Podcast" <connect@emails.crispvideo.com>
Subject: =?utf-8?Q?How_to_know_if_your_marketing_is_working_=F0=9F=91=80?=
 =?utf-8?Q?_[NEW_EPISODE]?=
Date: Tue, 04 Apr 2023 08:34:37 -0500
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What actually works in legal marketing? How do you measure marketing
success? What trends are worth investing in? 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=CvREAcesKtXFGrgaojfiCVAJ74MaHqcLkT5Tj5fT9985&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6792 

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1zYWFt&sig=F73orPektbtyu3fkdmsnpWnotgxKDqJcCcqVH86j7T9S&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6798 

Episode 154 - Conrad Saam - Data Over Guesswork: The Strategies
Behind Effective Legal Marketing

Every successful law firm owner understands the importance of effective
marketing to grow their practice. But what actually works? How do you
measure marketing success? What trends are worth investing in?

Mockingbird Marketing Founder & CEO **Conrad Saam**
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1zYWFt&sig=F73orPektbtyu3fkdmsnpWnotgxKDqJcCcqVH86j7T9S&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6798> has all these answers
and more.

On this episode of **The Game Changing Attorney Podcast**
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1zYWFt&sig=F73orPektbtyu3fkdmsnpWnotgxKDqJcCcqVH86j7T9S&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6798>, Conrad and Crisp
Founder & CEO Michael Mogill dive deep into: * The difference between
brand awareness and 

**brand affinity**

* Why you must 

**borrow from today's profits** to build tomorrow's revenue

* The real metrics that 

**measure your marketing success**

**LISTEN NOW** <https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1zYWFt&sig=F73orPektbtyu3fkdmsnpWnotgxKDqJcCcqVH86j7T9S&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6798> 

With gratitude,

**THE CRISP TEAM**

**You can subscribe to the Game Changing Attorney Podcast and get
notified the instant future episodes are released on** iTunes
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZwb2RjYXN0cy5hcHBsZS5jb20lMkZ1cyUyRnBvZGNhc3QlMkZmZWVkJTJGaWQxNTA0NTkyNzYwJTNGdXRtX2NhbXBhaWduJTNER0NBJTI1MjBQb2RjYXN0JTI2dXRtX3NvdXJjZSUzRGhzX2VtYWlsJTI2dXRtX21lZGl1bSUzRGVtYWlsJTI2X2hzZW5jJTNEcDJBTnF0ei05OS01bUFkaGhQZ1psVDA1R0xCWlozVHpfSklUZ3VoX3dSUnJrZllVRTM5QW4zQl9wTXl0RXZEUjh3S1lmbHVHOUhIc3gz&sig=F3RFD2GMAcFjxDJ57aCxjK5uaLh8PoXhehCHaQTHUkYr&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6794>


**and** Spotify
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGc2hvdyUyRjRSZ2dRdkJreUxWdkpESFRlcXBJVHclM0Z1dG1fY2FtcGFpZ24lM0RHQ0ElMjUyMFBvZGNhc3QlMjZ1dG1fc291cmNlJTNEaHNfZW1haWwlMjZ1dG1fbWVkaXVtJTNEZW1haWwlMjZfaHNlbmMlM0RwMkFOcXR6LTk5LTVtQWRoaFBnWmxUMDVHTEJaWjNUel9KSVRndWhfd1JScmtmWVVFMzlBbjNCX3BNeXRFdkRSOHdLWWZsdUc5SEhzeDM=&sig=9xEWzDvXRKCGmQ4xgeCpk4sgFJghCm7ugMeCjbwQKJZf&iat=1680615382&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE1hJE0HN%2BLLjEgBSJm5&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1405A2109A173A6795>

**.**
_________________

Sent to andrew@sterlingcal.com

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style9301" style=3D"mso-line-height-rule: exactly; margin: 0; padding: 0;">=
<td id=3D"layout-row-padding9301" valign=3D"top" style=3D"mso-line-height-r=
ule: exactly; padding: 5px;"><table width=3D"100%" border=3D"0" cellpadding=
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size-adjust: 100%; border-collapse: collapse; font-size: 14px; min-width: 1=
00%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=3D"mso-line-h=
eight-rule: exactly;"><td id=3D"text_div9084" class=3D"td_text td_block" va=
lign=3D"top"=0Aalign=3D"left" width=3D"630" style=3D"line-height: 140%; mso=
-line-height-rule: exactly; margin: 0; outline: none; padding: 0; color: in=
herit; font-size: 12px; font-weight: inherit; line-height: 1.4; text-decora=
tion: inherit; font-family: arial;"> <div style=3D"line-height: 140%; margi=
n: 0; outline: none; padding: 0; color: inherit; font-size: 18px; font-weig=
ht: inherit; line-height: 1.4; text-decoration: inherit; mso-line-height-ru=
le: exactly;" data-line-height=3D"1.4"><div style=3D"margin: 0; outline: no=
ne; padding: 0; color: inherit; font-size: inherit; font-weight: inherit; l=
ine-height: inherit; text-decoration: inherit; text-align: center;"></div>=
=0A<div style=3D"margin: 0; outline: none; padding: 0; color: inherit; font=
-size: inherit; font-weight: inherit; line-height: inherit; text-decoration=
: inherit; text-align: center;" data-hs-cos-general-type=3D"widget" data-hs=
-cos-type=3D"module"> <span style=3D"color: #000000; font-size: 22px; font-=
weight: bold; line-height: inherit; text-decoration: inherit;" class=3D"">E=
pisode 154 =E2=80=94 Conrad Saam =E2=80=94 Data Over Guesswork: The Strateg=
ies Behind Effective Legal Marketing</span><br></div>=0A <span style=3D"col=
or: #000000; font-size: 18px; font-weight: normal; line-height: inherit; te=
xt-decoration: inherit;"> </span><br><span style=3D"color: #000000; font-si=
ze: 18px; font-weight: inherit; line-height: inherit; text-decoration: inhe=
rit;">Every successful law firm owner understands the importance of effecti=
ve marketing to grow their practice. But what actually works? How do you me=
asure marketing success? What trends are worth investing in?</span><br><spa=
n style=3D"color: #000000; font-size: 18px; font-weight: normal; line-heigh=
t: inherit; text-decoration: inherit;"> </span><br><span style=3D"color: #0=
00000; font-size: 18px; font-weight: inherit; line-height: inherit; text-de=
coration: inherit;">Mockingbird Marketing Founder & CEO <a=0Ahref=3D"https:=
//crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cCUzQSUyRiU=
yRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1zYWFt&sig=3DF73orPe=
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7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DnwhSb%2F5jYfmfLzY%2=
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5&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1405A2109A173A6798" rel=3D"noope=
ner" data-ac-default-color=3D"1" style=3D"margin: 0; outline: none; padding=
: 0; color: #e31d24; text-decoration: underline;"><strong style=3D"margin: =
0; outline: none; padding: 0; color: ;">Conrad Saam</strong></a> has all th=
ese answers and more.</span><br><span style=3D"color: #000000; font-size: 1=
8px; font-weight: normal; line-height: inherit; text-decoration: inherit;">=
 </span><br><span style=3D"color: #000000; font-size: 18px; font-weight: in=
herit; line-height: inherit; text-decoration: inherit;">On this episode of =
<a=0Ahref=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUr=
l=3DaHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJGcG9kY2FzdCUyRmVwaXNvZGUtMTU0LWNvbnJhZC1=
zYWFt&sig=3DF73orPektbtyu3fkdmsnpWnotgxKDqJcCcqVH86j7T9S&iat=3D1680615382&a=
=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3D=
nwhSb%2F5jYfmfLzY%2BpVHwk7eKcSRJNp6E9moQ11fmT6lcTZ0hqdo%3D%3AHD615pjpbx40rE=
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A6798" rel=3D"noopener" data-ac-default-color=3D"1" style=3D"margin: 0; out=
line: none; padding: 0; color: #e31d24; text-decoration: underline;"><stron=
g style=3D"margin: 0; outline: none; padding: 0; color: ;">The Game Changin=
g Attorney Podcast</strong></a>, Conrad and Crisp Founder & CEO Michael Mog=
ill dive deep into:</span> <ul style=3D"margin: 0 0 0 40px; padding: 0;"><l=
i style=3D"display: list-item; line-height: inherit; list-style-type: disc;=
 margin: 0 0 0 3px; color: #000000;" aria-level=3D"1"><span style=3D"color:=
 #000000; font-size: inherit; font-weight: inherit; line-height: inherit; t=
ext-decoration: inherit;">The difference between brand awareness and <stron=
g style=3D"margin: 0; outline: none; padding: 0;">brand=0Aaffinity</strong>=
</span></li> <li style=3D"display: list-item; line-height: inherit; list-st=
yle-type: disc; margin: 0 0 0 3px; color: #000000;" aria-level=3D"1"><span =
style=3D"color: #000000; font-size: inherit; font-weight: inherit; line-hei=
ght: inherit; text-decoration: inherit;">Why you must <strong style=3D"marg=
in: 0; outline: none; padding: 0;">borrow from today=E2=80=99s profits</str=
ong> to build tomorrow=E2=80=99s revenue</span></li> <li style=3D"display: =
list-item; line-height: inherit; list-style-type: disc; margin: 0 0 0 3px; =
color: #000000;" aria-level=3D"1">The real metrics that <strong style=3D"ma=
rgin: 0; outline: none; padding: 0;">measure your marketing success</strong=
></li></ul></div>=0A<!--[if (gte mso 12)&(lte mso 15) ]>=0A<style data-ac-k=
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