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Subject: [NEW EPISODE] Differentiate to Dominate
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In this episode of The Game Changing Attorney Podcast, Michael sits down
with Scott Monge, esteemed law firm owner with a national presence. 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=5D3FYYF7U4QHZaCg9dx2jw8RVuEvK2P17dNpbiypBBUs&iat=1674570978&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1327A1930A182A6322 

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Episode 142 - Scott Monge - Differentiate to Dominate: Emphasizing
the Client Experience

Standing out in a highly saturated legal market is no easy feat. With
1.3 million attorneys in America, the task of getting noticed (and more
importantly, being successful) can feel daunting at times...

But not for iconic law firm owners like Scott Monge
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE0Mi1zY290dC1tb25nZQ==&sig=7kWfNU85XtsFZXPMgoaMZbnd2LdKuSPhYvgLC3LWXbJB&iat=1674570978&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1327A1930A182A6328> of Monge &
Associates.

In this episode of The Game Changing Attorney Podcast
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE0Mi1zY290dC1tb25nZQ==&sig=7kWfNU85XtsFZXPMgoaMZbnd2LdKuSPhYvgLC3LWXbJB&iat=1674570978&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1327A1930A182A6328>, Scott and Michael
sit down to discuss:

* The importance of differentiating and thinking outside the box

* Why the evolution of your brand is vital to its success

* How to approach every experience as a learning opportunity

LISTEN NOW <https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE0Mi1zY290dC1tb25nZQ==&sig=7kWfNU85XtsFZXPMgoaMZbnd2LdKuSPhYvgLC3LWXbJB&iat=1674570978&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1327A1930A182A6328> 

With gratitude,

**THE CRISP TEAM**

**You can subscribe to the Game Changing Attorney Podcast and get
notified the instant future episodes are released on** iTunes
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**and** Spotify
<https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGc2hvdyUyRjRSZ2dRdkJreUxWdkpESFRlcXBJVHclM0Z1dG1fY2FtcGFpZ24lM0RHQ0ElMjUyMFBvZGNhc3QlMjZ1dG1fc291cmNlJTNEaHNfZW1haWwlMjZ1dG1fbWVkaXVtJTNEZW1haWwlMjZfaHNlbmMlM0RwMkFOcXR6LTk5LTVtQWRoaFBnWmxUMDVHTEJaWjNUel9KSVRndWhfd1JScmtmWVVFMzlBbjNCX3BNeXRFdkRSOHdLWWZsdUc5SEhzeDM=&sig=AKxpzzYgLikQk668hheU2eKiQRv9JbsyWsnXamFQpvN2&iat=1674570978&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1327A1930A182A6325>

**.**
_________________

Sent to andrew@sterlingcal.com

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outline: none; width: 650px; opacity: 1; max-width: 100%;"></a></td>=0A</tr=
>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A<tr style=3D"mso-=
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ine-height-rule: exactly; padding: 5px;"><table width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto; -=
webkit-text-size-adjust: 100%; border-collapse: collapse; font-size: 14px; =
min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=
=3D"mso-line-height-rule: exactly;"><td id=3D"text_div8684" class=3D"td_tex=
t td_block" valign=3D"top"=0Aalign=3D"left" width=3D"630" style=3D"line-hei=
ght: 140%; mso-line-height-rule: exactly; margin: 0; outline: none; padding=
: 0; color: inherit; font-size: 12px; font-weight: inherit; line-height: 1.=
4; text-decoration: inherit; font-family: arial;"> <div style=3D"line-heigh=
t: 140%; margin: 0; outline: none; padding: 0; color: inherit; font-size: i=
nherit; font-weight: inherit; line-height: 1.4; text-decoration: inherit; m=
so-line-height-rule: exactly;" data-line-height=3D"1.4"><div style=3D"margi=
n: 0; outline: none; padding: 0; color: inherit; font-size: inherit; font-w=
eight: inherit; line-height: inherit; text-decoration: inherit; text-align:=
 center;"><b style=3D"margin: 0; outline: none; padding: 0; font-size: 22px=
;"><span style=3D"color: #000000; font-size: 22px; font-weight: inherit; li=
ne-height: inherit; text-decoration: inherit; font-family: arial; font-styl=
e: normal;" class=3D"">Episode 142 =E2=80=94 Scott Monge =E2=80=94 Differen=
tiate to Dominate: Emphasizing the Client Experience<br><br=0Astyle=3D"font=
-size: 18px;"><div style=3D"margin: 0; outline: none; padding: 0; color: in=
herit; font-size: 18px; font-weight: inherit; line-height: inherit; text-de=
coration: inherit; text-align: left;"><span style=3D"color: #000000; font-s=
ize: inherit; font-weight: 400; line-height: inherit; text-decoration: inhe=
rit; font-family: arial;" class=3D"">Standing out in a highly saturated leg=
al market is no easy feat. With 1.3 million attorneys in America, the task =
of getting noticed (and more importantly, being successful) can feel daunti=
ng at times=E2=80=A6</span></div>=0A</span></b><div style=3D"margin: 0; out=
line: none; padding: 0; color: inherit; font-size: 18px; font-weight: inher=
it; line-height: inherit; text-decoration: inherit; text-align: left;"><br =
style=3D""></div>=0A<div style=3D"margin: 0; outline: none; padding: 0; col=
or: #000000; font-size: 18px; font-weight: inherit; line-height: inherit; t=
ext-decoration: inherit; font-family: arial; text-align: left;"><span style=
=3D"color: #000000; font-size: inherit; font-weight: 400; line-height: inhe=
rit; text-decoration: inherit; font-family: arial;">But not for iconic law =
firm owners like </span><a href=3D"https://crispvideo.lt.acemlnc.com/Prod/l=
ink-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlc=
Glzb2RlLTE0Mi1zY290dC1tb25nZQ=3D=3D&sig=3D7kWfNU85XtsFZXPMgoaMZbnd2LdKuSPhY=
vgLC3LWXbJB&iat=3D1674570978&a=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo=
%2Eactivehosted%2Ecom&email=3DicsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPg=
dU%3D&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=3D1327A1930A182A6328" style=3D=
"margin: 0; outline: none; padding: 0; color: #e31d24; text-decoration: und=
erline; font-family: arial; font-weight: bold;" target=3D"_blank"><span sty=
le=3D"color: #e31d24; font-size: inherit; font-weight: inherit; line-height=
: inherit; text-decoration: inherit;">Scott Monge</span></a><span style=3D"=
color: #000000; font-size: inherit; font-weight:=0A400; line-height: inheri=
t; text-decoration: inherit; font-family: arial;"> of Monge & Associates.</=
span></div>=0A<div style=3D"margin: 0; outline: none; padding: 0; color: in=
herit; font-size: 18px; font-weight: inherit; line-height: inherit; text-de=
coration: inherit; text-align: left;"><br style=3D""></div>=0A<span style=
=3D"color: #000000; font-size: 18px; font-weight: normal; line-height: inhe=
rit; text-decoration: inherit; font-family: arial; text-align: inherit;" cl=
ass=3D""><div style=3D"margin: 0; outline: none; padding: 0; color: inherit=
; font-size: inherit; font-weight: inherit; line-height: inherit; text-deco=
ration: inherit; text-align: left;"><span class=3D"" style=3D"color: #00000=
0; font-size: inherit; font-weight: normal; line-height: inherit; text-deco=
ration: inherit; font-family: arial; text-align: inherit;"><span style=3D"c=
olor: #000000; font-size: inherit; font-weight: 400; line-height: inherit; =
text-decoration: inherit; font-family: arial;">In this episode of </span><a=
 href=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3D=
aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRnBvZGNhc3QlMkZlcGlzb2RlLTE0Mi1zY290dC1tb25=
nZQ=3D=3D&sig=3D7kWfNU85XtsFZXPMgoaMZbnd2LdKuSPhYvgLC3LWXbJB&iat=3D16745709=
78&a=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&emai=
l=3DicsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3D3c1de23e9482fa2b=
0cdad7f3a4c51289&i=3D1327A1930A182A6328" style=3D"margin: 0; outline: none;=
 padding: 0; color:=0A#e31d24; text-decoration: underline; font-family: ari=
al; font-weight: 700;" target=3D"_blank"><span style=3D"color: #e31d24; fon=
t-size: inherit; font-weight: inherit; line-height: inherit; text-decoratio=
n: inherit;">The Game Changing Attorney Podcast</span></a></span><span styl=
e=3D"color: #000000; font-size: inherit; font-weight: 400; line-height: inh=
erit; text-decoration: inherit; font-family: arial; text-align: inherit;">,=
 Scott and Michael sit down to discuss:<br></span></div>=0A<div style=3D"ma=
rgin: 0; outline: none; padding: 0; color: #000000; font-size: inherit; fon=
t-weight: 400; line-height: inherit; text-decoration: inherit; font-family:=
 arial; text-align: left;"><ul style=3D"margin: 0 0 0 40px; padding: 0;"><l=
i style=3D"display: list-item; line-height: inherit; list-style-type: disc;=
 margin: 0 0 0 3px;"><span class=3D"" style=3D"color: #000000; font-size: i=
nherit; font-weight: inherit; line-height: inherit; text-decoration: inheri=
t;"><span style=3D"color: #000000; font-size: inherit; font-weight: 400; li=
ne-height: inherit; text-decoration: inherit; font-family: arial; --tw-shad=
ow: 0 0 transparent; --tw-ring-inset: var(--tw-empty, ); --tw-ring-offset-w=
idth: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0=
.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transp=
arent;">The importance of </span><span style=3D"color: #000000; font-size: =
inherit; font-weight: 700; line-height: inherit; text-decoration: inherit;=
=0Afont-family: arial; --tw-shadow: 0 0 transparent; --tw-ring-inset: var(-=
-tw-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --=
tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transpare=
nt; --tw-ring-shadow: 0 0 transparent;">differentiating and thinking outsid=
e the box</span></span></li><li style=3D"display: list-item; line-height: i=
nherit; list-style-type: disc; margin: 0 0 0 3px;"><span style=3D"color: #0=
00000; font-size: inherit; font-weight: 400; line-height: inherit; text-dec=
oration: inherit; font-family: arial; --tw-shadow: 0 0 transparent; --tw-ri=
ng-inset: var(--tw-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-=
color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow=
: 0 0 transparent; --tw-ring-shadow: 0 0 transparent;">Why </span><span sty=
le=3D"color: #000000; font-size: inherit; font-weight: 700; line-height: in=
herit; text-decoration: inherit; font-family: arial; --tw-shadow: 0 0 trans=
parent;=0A--tw-ring-inset: var(--tw-empty, ); --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-r=
ing-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent;">the=
 evolution of your brand </span><span style=3D"color: #000000; font-size: i=
nherit; font-weight: 400; line-height: inherit; text-decoration: inherit; f=
ont-family: arial; --tw-shadow: 0 0 transparent; --tw-ring-inset: var(--tw-=
empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-r=
ing-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; =
--tw-ring-shadow: 0 0 transparent;">is vital to its success</span></li><li =
style=3D"display: list-item; line-height: inherit; list-style-type: disc; m=
argin: 0 0 0 3px;"><span style=3D"color: #000000; font-size: inherit; font-=
weight: 400; line-height: inherit; text-decoration: inherit; font-family: a=
rial; --tw-shadow: 0 0 transparent; --tw-ring-inset: var(--tw-empty, ); --t=
w-ring-offset-width:=0A0px; --tw-ring-offset-color: #fff; --tw-ring-color: =
rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-s=
hadow: 0 0 transparent;">H</span><span style=3D"color: #000000; font-size: =
inherit; font-weight: 400; line-height: inherit; text-decoration: inherit; =
font-family: arial; --tw-shadow: 0 0 transparent; --tw-ring-inset: var(--tw=
-empty, ); --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-=
ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent;=
 --tw-ring-shadow: 0 0 transparent;">ow to approach every experience as a <=
/span><span style=3D"color: #000000; font-size: inherit; font-weight: 700; =
line-height: inherit; text-decoration: inherit; font-family: arial; --tw-sh=
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