Envelope-to: Andrew@sterlingcal.com
Delivery-date: Mon, 18 Jul 2022 17:14:38 -0500
Subject: =?utf-8?Q?A=20new=20standard=20has=20emerged=20in=20the=20industry=3A=20Web=20Accessibility.?=
From: =?utf-8?Q?Ali=20Nader?= <ali.nader@it21st.com>
Reply-To: =?utf-8?Q?Ali=20Nader?= <ali.nader@it21st.com>
To: =?utf-8?Q?Andrew=20Sterling?= <Andrew@sterlingcal.com>
Date: Mon, 18 Jul 2022 22:14:25 +0000
Message-ID: <1bbbdc2b9f106ce970ecac26c.4a2bf27955.20220718221412.2d76cde981.f2d13fc0@mail144.sea101.rsgsv.net>
Feedback-ID: 154985326:154985326.8923273:us1:mc
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Your website can become ADA-compliant much easier than you think=F0=9F=91=
=8D

View this email in your browser (https://mailchi.mp/0fc22d5f0a20/a-new-sta=
ndard-has-emerged-in-the-industry-web-accessibility?e=3D4a2bf27955)


** Web Accessibility 30-day
Free Trial Program
------------------------------------------------------------

Hi Andrew=2C

Web accessibility is quickly evolving into a new industry standard=2C much=
 like privacy and security (ie: SSL). As a result=2C going forward all of=
 the sites we build and manage will include a web accessibility solution.

What is web accessibility?
A website needs to make adjustments that accommodate people with disabilit=
ies in the same way that a restaurant ensures that it has a wheelchair-acc=
essible ramp. The pandemic has made us all rely on the internet for just a=
bout everything. All websites=2C regardless of size and traffic=2C should=
 be accessible.

Is my website accessible?
This is a rapidly developing issue that we have been monitoring for some t=
ime. It has gained a lot of momentum throughout that time to the point whe=
re we feel it is time to address it with our clients. I have run a scan of=
 your site and discovered various accessibility gaps that we can address (=
see below). I can share the results of the scan with you and answer any qu=
estions you may have.

Why should I make my website accessible?
1. Mitigate Litigation Risk: In recent years the legislative landscape has=
 changed. Hundreds of thousands of business owners have received Demand Le=
tters (on average for $20K to $100K) for failing to have accessible websit=
es. Making your website more accessible helps you to manage this risk. Are=
 you saying that someone can sue me for having a website that is inaccessi=
ble? Regrettably=2C yes.

2. Maximize your website=E2=80=99s reach and create a competitive advantag=
e: Business owners can create a competitive advantage by making their webs=
ites accessible and reaching out to a huge (15% of the population)=2C unde=
rserved=2C and extremely loyal consumer group. In addition=2C accessibilit=
y is a key part of optimizing your website=E2=80=99s reach by providing ev=
eryone that wants to interact with your content with additional tools to d=
o so.

3. It=E2=80=99s the right thing to do: Being inclusive makes sense both et=
hically and financially. It reflects well on your company and resonates wi=
th business owners=2C employees and customers. It's 2022 and the Diversity=
=2C Equality and Inclusion social movement is growing exponentially. Inclu=
sivity is a real social issue and brands that make it a priority are sendi=
ng a clear positive message to their audience.

How can I make my website accessible?
We have partnered with accessiBe=2C the industry leader and pioneer of an=
 AI and machine learning-powered solution called accessWidget. It is a cos=
t-efficient software solution that automates the process of making your si=
te vastly more accessible.

How does it work? We have made it as simple as adding a plugin to your web=
site!
Watch this 3 minute demo. (https://www.youtube.com/watch?v=3D7OfcbvYVxNY&t=
=3D2s)

Can I try it?
Yes. We have secured a 30-day trial for everyone in our community of clien=
ts and we have waived the $99 installation fee. You have the whole month t=
o evaluate the solution on your site and ask us any questions you may have=
=2E

What will this cost?
Please contact us to get a customized quote. You may be surprised by how a=
ffordable it is!

Questions?
Feel free toEmail me (mailto:ali.nader@it21st.com) with any questions you=
 may have.
https://it21st.com/it-services/msp/

Thanks=2C

Ali Nader
855-448-2178 x101 Office
818.674.0231 Cell
https://facebook.com/ https://instagram.com/ https://twitter.com/
Logo

Copyright (C) 2022 IT21ST=2C LLC. All rights reserved.
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y:none; font-size:0px; line-height:0px; max-height:0px; max-width:0px; opa=
city:0; overflow:hidden; visibility:hidden; mso-hide:all;">Your website ca=
n become ADA-compliant much easier than you think=F0=9F=91=8D</span><!--<!=
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<!--
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" height=3D"100%" wi=
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d" role=3D"presentation"><colgroup><col span=3D"1" /><col span=3D"1" /><co=
l span=3D"1" /><col span=3D"1" /><col span=3D"1" /><col span=3D"1" /><col=
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pan=3D"1" /><col span=3D"1" /></colgroup><tbody><tr><td style=3D"backgroun=
d-color:#ffffff;background-position:center;background-repeat:no-repeat;bac=
kground-size:cover" class=3D"mceColumn" valign=3D"top" colspan=3D"12" widt=
h=3D"100%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=
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adding-bottom:12px;padding-right:24px;padding-left:24px" class=3D"mceSpaci=
ng-24" valign=3D"top"><div class=3D"mceText" style=3D"font-size:16px;text-=
align:center;width:100%"><p class=3D"last-child"><a href=3D"https://mailch=
i.mp/0fc22d5f0a20/a-new-standard-has-emerged-in-the-industry-web-accessibi=
lity?e=3D4a2bf27955">View this email in your browser</a></p></div></td></tr>=
<tr><td style=3D"padding-top:12px;padding-bottom:12px;padding-right:0;padd=
ing-left:0" class=3D"mceSpacing-24" align=3D"center" valign=3D"top"><img w=
idth=3D"171" style=3D"width:171px;height:auto;max-width:100%;display:block=
" alt=3D"" src=3D"https://dim.mcusercontent.com/cs/1bbbdc2b9f106ce970ecac2=
6c/images/7bf72c05-0311-1eb8-21db-1baa0476d709.png?w=3D171&dpr=3D2" role=
=3D"presentation" /></td></tr><tr><td style=3D"padding-top:12px;padding-bo=
ttom:12px;padding-right:24px;padding-left:24px" class=3D"mceSpacing-24" va=
lign=3D"top"><div class=3D"mceText" style=3D"font-size:16px;text-align:cen=
ter;width:100%"><h1 class=3D"last-child"><span style=3D"font-size: 33px">W=
eb Accessibility 30-day <br />Free Trial Program</span></h1></div></td></t=
r><tr><td style=3D"padding-top:12px;padding-bottom:12px;padding-right:24px=
;padding-left:24px" class=3D"mceSpacing-24" valign=3D"top"><div class=3D"m=
ceText" style=3D"font-size:16px;width:100%"><p>Hi Andrew=2C </p>=
<p>Web accessibility is quickly evolving into a new industry standard=2C m=
uch like privacy and security (ie: SSL). As a result=2C going forward all=
 of the sites we build and manage will include a web accessibility solutio=
n. <br /><br /><strong>What is web accessibility?<br /></strong>A website=
 needs to make adjustments that accommodate people with disabilities in th=
e same way that a restaurant ensures that it has a wheelchair-accessible r=
amp. The pandemic has made us all rely on the internet for just about ever=
ything. All websites=2C regardless of size and traffic=2C should be access=
ible. </p><p><strong>Is my website accessible?<br /></strong>This is a rap=
idly developing issue that we have been monitoring for some time. It has g=
ained a lot of momentum throughout that time to the point where we feel it=
 is time to address it with our clients. I have run a scan of your site an=
d discovered various accessibility gaps that we can address (see below). I=
 can share the results of the scan with you and answer any questions you m=
ay have. </p><p><strong>Why should I make my website accessible?<br /></st=
rong>1.     Mitigate Litigation Risk: In recent years the legislative land=
scape has changed. Hundreds of thousands of business owners have received=
 Demand Letters (on average for $20K to $100K) for failing to have accessi=
ble websites. Making your website more accessible helps you to manage this=
 risk. Are you saying that someone can sue me for having a website that is=
 inaccessible? Regrettably=2C yes. </p><p> 2.     Maximize your website=E2=
=80=99s reach and create a competitive advantage: Business owners can crea=
te a competitive advantage by making their websites accessible and reachin=
g out to a huge (15% of the population)=2C underserved=2C and extremely lo=
yal consumer group. In addition=2C accessibility is a key part of optimizi=
ng your website=E2=80=99s reach by providing everyone that wants to intera=
ct with your content with additional tools to do so.</p><p>3.     It=E2=80=
=99s the right thing to do: Being inclusive makes sense both ethically and=
 financially. It reflects well on your company and resonates with business=
 owners=2C employees and customers. It's 2022 and the Diversity=2C Equalit=
y and Inclusion social movement is growing exponentially. Inclusivity is a=
 real social issue and brands that make it a priority are sending a clear=
 positive message to their audience. </p><p> <strong>How can I make my web=
site accessible?<br /></strong>We have partnered with accessiBe=2C the ind=
ustry leader and pioneer of an AI and machine learning-powered solution ca=
lled accessWidget. It is a cost-efficient software solution that automates=
 the process of making your site vastly more accessible.  </p><p><strong>H=
ow does it work?  </strong>We have made it as simple as adding a plugin to=
 your website!<strong><br /></strong><a href=3D"https://it21st.us1.list-ma=
nage.com/track/click?u=3D1bbbdc2b9f106ce970ecac26c&id=3Df6370503ee&e=3D4a2bf27955" target=3D"_blank">Watch this <strong>3 minute </strong>demo. </a=
></p><p><strong>Can I try it?<br /></strong>Yes. We have secured a 30-day=
 trial for everyone in our community of clients and we have waived the $99=
 installation fee. You have the whole month to evaluate the solution on yo=
ur site and ask us any questions you may have. </p><p><strong>What will th=
is cost?<br /></strong>Please contact us to get a customized quote. You ma=
y be surprised by how affordable it is!</p><p class=3D"last-child"><strong=
>Questions?<br /></strong>Feel free to<a href=3D"mailto:ali.nader@it21st.c=
om"> Email me</a> with any questions you may have.</p></div></td></tr><tr>=
<td style=3D"padding-top:12px;padding-bottom:12px;padding-right:0;padding-=
left:0" class=3D"mceSpacing-24" align=3D"center" valign=3D"top"><a href=3D=
"https://it21st.us1.list-manage.com/track/click?u=3D1bbbdc2b9f106ce970ecac=
26c&id=3De5056520fe&e=3D4a2bf27955" style=3D"display:block" target=3D"_bl=
ank"><img width=3D"564" style=3D"border:0;width:564px;height:auto;max-widt=
h:100%;display:block" alt=3D"Full Coverage Outsourced IT!" src=3D"https://=
dim.mcusercontent.com/cs/1bbbdc2b9f106ce970ecac26c/images/97da815a-4b4d-3a=
d1-cd28-d6c2b8165b52.png?w=3D564&dpr=3D2" /></a></td></tr><tr><td style=3D=
"background-color:transparent;padding-top:20px;padding-bottom:20px;padding=
-right:24px;padding-left:24px" class=3D"mceSpacing-24" valign=3D"top"><tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=
=3D"background-color:transparent" role=3D"presentation"><tbody><tr><td sty=
le=3D"min-width:100%;border-top:2px solid #000000" valign=3D"top"></td></t=
r></tbody></table></td></tr><tr><td style=3D"padding-top:12px;padding-bott=
om:12px;padding-right:24px;padding-left:24px" class=3D"mceSpacing-24" vali=
gn=3D"top"><div class=3D"mceText" style=3D"font-size:16px;width:100%"><p>T=
hanks=2C</p><p class=3D"last-child">Ali Nader<br />855-448-2178 x101 Offic=
e<br />818.674.0231 Cell</p></div></td></tr><tr><td style=3D"padding-top:1=
2px;padding-bottom:12px;padding-right:0;padding-left:0" class=3D"mceSpacin=
g-24" valign=3D"top"><table align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr class=
=3D"mceRow"><td style=3D"background-position:center;background-repeat:no-r=
epeat;background-size:cover" valign=3D"top"><table border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"24" width=3D"100%" style=3D"table-layout:fixed" rol=
e=3D"presentation"><colgroup><col span=3D"1" /><col span=3D"1" /><col span=
=3D"1" /><col span=3D"1" /><col span=3D"1" /><col span=3D"1" /><col span=
=3D"1" /><col span=3D"1" /><col span=3D"1" /><col span=3D"1" /><col span=
=3D"1" /><col span=3D"1" /></colgroup><tbody><tr><td style=3D"background-p=
osition:center;background-repeat:no-repeat;background-size:cover" class=3D=
"mceColumn" valign=3D"top" colspan=3D"12" width=3D"100%"><table border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation=
"><tbody><tr><td class=3D"mceSpacing-24" align=3D"center" valign=3D"top"><=
table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"" role=3D"=
presentation" class=3D"mceClusterLayout"><tbody><tr><td style=3D"padding-l=
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ss-3"><a href=3D"https://it21st.us1.list-manage.com/track/click?u=3D1bbbdc=
2b9f106ce970ecac26c&id=3Da93ca78320&e=3D4a2bf27955" style=3D"display:bloc=
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:auto;max-width:100%;display:block" alt=3D"Instagram icon" src=3D"https://=
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