Envelope-to: andrew@sterlingcal.com
Delivery-date: Sun, 12 Jun 2022 10:39:35 -0500
To: "Andrew Sterling" <andrew@sterlingcal.com>
From: "Crisp Team" <connect@emails.crispvideo.com>
Subject: If you aren't dominating, you're failing
Date: Sun, 12 Jun 2022 10:30:29 -0500
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Everyone in your market is competing to be #1 - but are you really
going to let them get ahead of you? 
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmNyaXNwLmNvJTJG&sig=ApSD2K3DqFVBYvaKAsGgJnjRnxDo3NYFrZCnos3PPfr7&iat=1655048359&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1036A1424A182A4694 

https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmxhdy1maXJtLWJyYW5kaW5nLTIwMjIlMkY=&sig=9vdAb5hXjn4s6DscBEWApPoFPgNDn6L1vkjDLSRdCQVx&iat=1655048359&a=%7C%7C224236683%7C%7C&account=crispvideo%2Eactivehosted%2Ecom&email=icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3c1de23e9482fa2b0cdad7f3a4c51289&i=1036A1424A182A4700 

Sure, you know what your law firm is, does, and hope it will do in the
future - but what about your law firm's brand? What are you doing to
build it and nurture it into a household name that 

**everyone** will recognize and respect?

You can't have brand recognition without brand awareness. Brands like
Apple, Disney, and Nike didn't get to be the juggernauts they are today
without learning how to amplify their brands and dominate their markets.

Are you ready to dominate yours?

Check out this powerful blog post and learn how to create a brand worthy
of a following: Building a Brand: 5 Things You Need to Know About Law
Firm Branding in 2022 .

READ NOW  

With gratitude,

**THE CRISP TEAM**

P.S. Check out one of our Founder & CEO Michael's most requested
presentations  from last
year's EVOLVE Virtual Summit about this topic.
_________________

Sent to andrew@sterlingcal.com

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Crisp, 1874 Defoor Ave NW, Atlanta, GA 30318, United States
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1036A1424A182A4694" style=3D"margin: 0; outline: none; padding: 0; color: #=
575cf4; display: block; min-width: 100%;"><img src=3D"https://content.app-u=
s1.com/wOYla/2021/06/01/404505b25a7f9b14447939ff48dfe385a6b1a557.png?r=3D13=
89985619" width=3D"100" style=3D"border: none; display: block; outline: non=
e;=0Awidth: 100px; opacity: 1; max-width: 100%;"></a></td>=0A</tr>=0A</tabl=
e>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A<tr style=3D"mso-line-heigh=
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mso-line-height-rule: exactly;"><table width=3D"100%" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto; -webkit-te=
xt-size-adjust: 100%; border-collapse: collapse; font-size: 14px; min-width=
: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr id=3D"layout-row=
6915" class=3D"layout layout-row widget _widget_picture " align=3D"center" =
style=3D"mso-line-height-rule: exactly;"><td id=3D"layout-row-padding6915" =
valign=3D"top" style=3D"mso-line-height-rule: exactly;"><table width=3D"100=
%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-=
adjust: auto; -webkit-text-size-adjust: 100%; border-collapse: collapse; fo=
nt-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0p=
t;"><tr style=3D"mso-line-height-rule: exactly;"><td class=3D"image-td" ali=
gn=3D"center" valign=3D"top" width=3D"650" style=3D"mso-line-height-rule: e=
xactly;"><a=0Ahref=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?r=
edirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmxhdy1maXJtLWJyYW5kaW5nLTIwMj=
IlMkY=3D&sig=3D9vdAb5hXjn4s6DscBEWApPoFPgNDn6L1vkjDLSRdCQVx&iat=3D165504835=
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cdad7f3a4c51289&i=3D1036A1424A182A4700" style=3D"margin: 0; outline: none; =
padding: 0; color: #575cf4; display: block; min-width: 100%;"><img src=3D"h=
ttps://content.app-us1.com/wOYla/2022/06/09/2020a8e2-2974-4771-a3ab-978d36f=
38d04.jpeg?r=3D430169061" width=3D"650" style=3D"border: none; display: blo=
ck; outline: none; width: 650px; opacity: 1; max-width: 100%;"></a></td>=0A=
</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A<tr style=3D"=
mso-line-height-rule: exactly;"><td id=3D"layout-row-margin6914" valign=3D"=
top" style=3D"mso-line-height-rule: exactly; padding: 0;"><table width=3D"1=
00%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-siz=
e-adjust: auto; -webkit-text-size-adjust: 100%; border-collapse: initial !i=
mportant; font-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-tabl=
e-rspace: 0pt;"><tr id=3D"layout-row6914" class=3D"layout layout-row widget=
 _widget_text style6914" style=3D"mso-line-height-rule: exactly; margin: 0;=
 padding: 0;"><td id=3D"layout-row-padding6914" valign=3D"top" style=3D"mso=
-line-height-rule: exactly; padding: 6px;"><table width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto;=
 -webkit-text-size-adjust: 100%; border-collapse: collapse; font-size: 14px=
; min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr style=
=3D"mso-line-height-rule: exactly;"><td id=3D"text_div6702" class=3D"td_tex=
t td_block" valign=3D"top" align=3D"left"=0Awidth=3D"638" style=3D"line-hei=
ght: 140%; mso-line-height-rule: exactly; margin: 0; outline: none; padding=
: 0; color: inherit; font-size: 12px; font-weight: inherit; line-height: 1.=
4; text-decoration: inherit; font-family: arial;"> <div style=3D"line-heigh=
t: 140%; margin: 0; outline: none; padding: 0; color: inherit; font-size: i=
nherit; font-weight: inherit; line-height: 1.4; text-decoration: inherit; m=
so-line-height-rule: exactly;" class=3D"" data-line-height=3D"1.4"> <div cl=
ass=3D"" style=3D"margin: 0; outline: none; padding: 0; color: inherit; fon=
t-size: inherit; font-weight: inherit; line-height: inherit; text-decoratio=
n: inherit;"> <p style=3D"margin: 0; outline: none; padding: 0; color: inhe=
rit; font-size: 12px; font-weight: inherit; line-height: inherit; text-deco=
ration: inherit; text-align: center;" class=3D""></p>=0A<span style=3D"colo=
r: inherit; font-size: 18px; font-weight: inherit; line-height: inherit; te=
xt-decoration: inherit;" class=3D"">Sure, you know what your law firm is, d=
oes, and hope it will do in the future =E2=80=94 <span style=3D"color: inhe=
rit; font-size: inherit; font-weight: bold; line-height: inherit; text-deco=
ration: inherit;">but what about your law firm's brand? </span><span style=
=3D"color: inherit; font-size: inherit; font-weight: normal; line-height: i=
nherit; text-decoration: inherit;">What are you doing to build it and nurtu=
re it into a household name that <em style=3D"margin: 0; outline: none; pad=
ding: 0;">everyone</em> will recognize and respect?</span><br><br><span sty=
le=3D"color: inherit; font-size: inherit; font-weight: bold; line-height: i=
nherit; text-decoration: inherit;">You can't have brand recognition without=
 brand awareness. <span style=3D"color: inherit; font-size: inherit; font-w=
eight: normal; line-height: inherit; text-decoration: inherit;">Brands like=
 Apple,=0ADisney, and Nike didn't get to be the juggernauts they are today =
without learning how to amplify their brands and dominate their markets.</s=
pan></span><br><span style=3D"color: inherit; font-size: inherit; font-weig=
ht: bold; line-height: inherit; text-decoration: inherit;"> </span><br><spa=
n style=3D"color: inherit; font-size: inherit; font-weight: normal; line-he=
ight: inherit; text-decoration: inherit;">Are you ready to dominate yours?<=
/span><br><span style=3D"color: inherit; font-size: inherit; font-weight: b=
old; line-height: inherit; text-decoration: inherit;"> </span><br> Check ou=
t this powerful blog post and learn how to create a brand worthy of a follo=
wing: <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redire=
ctUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmxhdy1maXJtLWJyYW5kaW5nLTIwMjIlMkY=
=3D&sig=3D9vdAb5hXjn4s6DscBEWApPoFPgNDn6L1vkjDLSRdCQVx&iat=3D1655048359&a=
=3D%7C%7C224236683%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3D=
icsaTwVjxv3av1OQpfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3D3c1de23e9482fa2b0cda=
d7f3a4c51289&i=3D1036A1424A182A4700" style=3D"margin: 0; outline: none; pad=
ding: 0; color: #575cf4;=0Atext-decoration: underline; font-weight: bold;" =
rel=3D"noopener" data-ac-default-color=3D"1" target=3D"_blank"><span style=
=3D"color: ; font-size: inherit; font-weight: inherit; line-height: inherit=
; text-decoration: inherit;">Building a Brand: 5 Things You Need to Know Ab=
out Law Firm Branding in 2022</span></a><span style=3D"color: inherit; font=
-size: inherit; font-weight: bold; line-height: inherit; text-decoration: i=
nherit;">.</span></span><br><p class=3D"" style=3D"margin: 0; outline: none=
; padding: 0; color: inherit; font-size: 12px; font-weight: inherit; line-h=
eight: inherit; text-decoration: inherit;"></p>=0A </div>=0A </div>=0A<!--[=
if (gte mso 12)&(lte mso 15) ]>=0A<style data-ac-keep=3D"true" data-ac-inli=
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0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto; -webkit-text-size=
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dth: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr id=3D"layout-=
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n=3D"top" style=3D"mso-line-height-rule: exactly; padding: 5px;"><table wid=
th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-t=
ext-size-adjust: auto; -webkit-text-size-adjust: 100%; border-collapse: col=
lapse; font-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-table-r=
space: 0pt;"><tr style=3D"mso-line-height-rule: exactly;"><td class=3D"td_b=
utton td_block customizable" valign=3D"top" align=3D"left" width=3D"630"=0A=
style=3D"mso-line-height-rule: exactly;"> <div class=3D"button-wrapper" sty=
le=3D"margin: 0; outline: none; padding: 0; text-align: center;">=0A<!--[if=
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n:schemas-microsoft-com:office:word" href=3D"https://crispvideo.lt.acemlnc.=
com/Prod/link-tracker?redirectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmxhdy1=
maXJtLWJyYW5kaW5nLTIwMjIlMkY=3D&sig=3D9vdAb5hXjn4s6DscBEWApPoFPgNDn6L1vkjDL=
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x,2px,2px"> <center style=3D"color:#f7f9ff;font-family:Arial; font-size:17p=
x; line-height: 1.1;">READ NOW</center> </v:textbox> </v:roundrect>=0A<![en=
dif]--> <a href=3D"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redi=
rectUrl=3DaHR0cHMlM0ElMkYlMkZjcmlzcC5jbyUyRmxhdy1maXJtLWJyYW5kaW5nLTIwMjIlM=
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d7f3a4c51289&i=3D1036A1424A182A4700" style=3D"margin: 0; outline: none; pad=
ding: 12px; color: #f7f9ff; background: #575cf4; background-color: #575cf4;=
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ize: 17px; display: inline-block; line-height: 1.1; text-align: center; tex=
t-decoration: none; mso-hide: all;"> <span style=3D"color:#f7f9ff;font-fami=
ly:Arial;font-size:17px;"> READ NOW </span> </a> </div>=0A=0A</td>=0A</tr>=
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ine-height-rule: exactly;"><td id=3D"layout-row-margin6917" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;"><table width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" style=3D"-ms-text-size-adjust: auto; -=
webkit-text-size-adjust: 100%; border-collapse: collapse; font-size: 14px; =
min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt;"><tr id=3D"l=
ayout-row6917" class=3D"layout layout-row widget _widget_text " style=3D"ms=
o-line-height-rule: exactly; margin: 0; padding: 0;"><td id=3D"layout-row-p=
adding6917" valign=3D"top" style=3D"mso-line-height-rule: exactly;"><table =
width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"-m=
s-text-size-adjust: auto; -webkit-text-size-adjust: 100%; border-collapse: =
collapse; font-size: 14px; min-width: 100%; mso-table-lspace: 0pt; mso-tabl=
e-rspace: 0pt;"><tr style=3D"mso-line-height-rule: exactly;"><td id=3D"text=
_div6705" class=3D"td_text td_block" valign=3D"top" align=3D"left" width=3D=
"650" style=3D"line-height: 140%;=0Amso-line-height-rule: exactly; margin: =
0; outline: none; padding: 0; color: inherit; font-size: 12px; font-weight:=
 inherit; line-height: 1.4; text-decoration: inherit; font-family: arial;">=
 <div style=3D"line-height: 140%; margin: 0; outline: none; padding: 0; col=
or: inherit; font-size: 18px; font-weight: inherit; line-height: 1.4; text-=
decoration: inherit; mso-line-height-rule: exactly;" data-line-height=3D"1.=
4"> <div style=3D"margin: 0; outline: none; padding: 0; color: inherit; fon=
t-size: inherit; font-weight: inherit; line-height: inherit; text-decoratio=
n: inherit;"> <div style=3D"margin: 0; outline: none; padding: 0; color: in=
herit; font-size: inherit; font-weight: inherit; line-height: inherit; text=
-decoration: inherit; font-family: arial;"><div style=3D"margin: 0; outline=
: none; padding: 0; color: #000000; font-size: inherit; font-weight: 400; l=
ine-height: inherit; text-decoration: inherit; --tw-shadow: 0 0 transparent=
; --tw-ring-inset: var(--tw-empty, );=0A--tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-of=
fset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; font-famil=
y: arial; font-style: normal; text-align: start;"></div>=0A<span style=3D"c=
olor: #000000; font-size: 18px; font-weight: inherit; line-height: inherit;=
 text-decoration: inherit;">With gratitude,</span><br><strong style=3D"marg=
in: 0; outline: none; padding: 0; font-size: 18px; color: #575cf4;">THE CRI=
SP TEAM</strong><br><span style=3D"color: inherit; font-size: 18px; font-we=
ight: normal; line-height: inherit; text-decoration: inherit;"> </span><br>=
<span style=3D"color: inherit; font-size: inherit; font-weight: bold; line-=
height: inherit; text-decoration: inherit;">P.S. <span style=3D"color: #000=
000; font-size: inherit; font-weight: normal; line-height: inherit; text-de=
coration: inherit;">Check out one of our Founder & CEO Michael's <a href=3D=
"https://crispvideo.lt.acemlnc.com/Prod/link-tracker?redirectUrl=3DaHR0cHMl=
M0ElMkYlMkZnYW1lY2hhbmdlcnMuY3Jpc3AuY28lMkZqb2lud2ViaW5hcg=3D=3D&sig=3DGmkD=
1cqqnvAdtKmjJqvy4yWrYaBZFT24RV9k11idb82w&iat=3D1655048359&a=3D%7C%7C2242366=
83%7C%7C&account=3Dcrispvideo%2Eactivehosted%2Ecom&email=3DicsaTwVjxv3av1OQ=
pfl%2FPeAYVbSIueXz3v2%2FQiaPgdU%3D&s=3D3c1de23e9482fa2b0cdad7f3a4c51289&i=
=3D1036A1424A182A4702" rel=3D"noopener" data-ac-default-color=3D"1" target=
=3D"_blank"=0Astyle=3D"margin: 0; outline: none; padding: 0; color: #575cf4=
; text-decoration: underline;"><span style=3D"color: ; font-size: inherit; =
font-weight: inherit; line-height: inherit; text-decoration: inherit;">most=
 requested presentations</span></a> from last year's EVOLVE Virtual Summit =
about this topic.</span></span><div style=3D"margin: 0; outline: none; padd=
ing: 0; color: inherit; font-size: inherit; font-weight: 400; line-height: =
inherit; text-decoration: inherit; font-family: arial; font-style: normal; =
text-align: start;"><strong style=3D"margin: 0; outline: none; padding: 0; =
color: #575cf4;" class=3D""></strong></div>=0A</div>=0A </div>=0A </div>=0A=
<!--[if (gte mso 12)&(lte mso 15) ]>=0A<style data-ac-keep=3D"true" data-ac=
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portant; };=0A</style>=0A<![endif]--></td>=0A</tr>=0A</table>=0A</td>=0A</t=
r>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=
=0A</tr>=0A</table>=0A</div>=0A<img src=3D"https://crispvideo.lt.acemlnc.co=
m/Prod/link-tracker?nl=3D182&c=3D1036&m=3D1424&s=3D3c1de23e9482fa2b0cdad7f3=
a4c51289&l=3Dopen&account=3Dcrispvideo.activehosted.com&a=3D224236683" bord=
er=3D"0" width=3D"1" height=3D"1" style=3D"display:block;width:1px!importan=
t;min-width:1px!important;max-width:1px!important;height:1px!important;bord=
er:0;overflow:hidden;" /><div id=3D"ac-footer" style=3D"clear:both;backgrou=
nd-color:inherit;background:inherit;min-width:100%;mso-table-lspace:0pt;mso=
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al,helvetica,sans-serif;line-height:140%;line-height:1.4;text-align:center;=
box-sizing:border-box;">=0A=09<center>=0A=09=09Sent to: <span style=3D"font=
-size:11px;font-family:arial,helvetica,sans-serif;font-weight:normal;text-d=
ecoration:none;outline:none;">andrew@sterlingcal.com</span>=0A=09=09<br>=0A=
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ration:underline;">Unsubscribe</span></a>=0A=09=09<br>=0A=09=09<br> Crisp, =
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